WA Museum rebranding brings Good Design Award success for The Brand Agency

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Last night The Brand Agency celebrated success at the Good Design Awards, in the Communication Design - Branding and Identity category, for their rebranding of the Western Australian Museum. The Awards are one of the oldest and most prestigious international design awards in the world.

To rebrand the Museum, the Agency created a generative logo as a window, with an ever-changing suite of imagery that reflected visitors' Museum experiences, creating hundreds of unique logo variations. The designing typography resembled a strand of DNA.
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"The Western Australian Museum is part of the cultural fabric of our state. Having the ability to play a part in its transformation by creating a brand that put people at its core was always going to be a great opportunity. So, to be recognised at this level is such a privilege," said The Brand Agency's Head of Design, Dan Agostino.

Now in its 60th year, The Good Design Awards attracted a record number of entrants in 2018. They're recognised by the World Design Organization as Australia's peak international design program. This year's Awards showcased a diverse range of work, across 10 main design disciplines and 28 categories. An independent jury, comprising design, visual communication, engineering and architectural design experts, evaluated each submission against criteria for Good Design, Design Innovation and Design Impact.

"For some time now, we've been wanting to look wider and set a benchmark in our design work that is recognised on a national stage, and beyond. We had success last year winning a Commendation at the Design Institute of Australia Awards, so it's great to keep the momentum going. From our point-of-view, we are thrilled our work has been recognised alongside some of the region's best design, for brands including Tesla, Lexus and Samsung," added Agostino.

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