Marketforce wins Bronze Pencil for Lotterywest 'Oz Lotto' campaign at the 39th AWARD Awards

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Lotterywest - Everyday problems (1)-thumb-200x132-285898.jpgThe winners of the 39th annual AWARD Awards were announced last night in a celebration of the most outstanding creative communications work in the Asia Pacific region. The theme for the night was "Count Yourself Lucky" and didn't disappoint with a record number of golds being presented.

Held at Carriageworks, Sydney as part of the Semi Permanent festival, the ceremony delivered 48 gold pencils, and awarded a further 99 silver and 143 bronze awards.

Marketforce has scored Perth's only Pencil, a Bronze for Lotterywest 'Oz Lotto Campaign'.
The award for Agency of the Year was presented to Host/Havas, which also took home the most gold pencils of the evening, scoring seven gold pencils for its humanitarian focused campaigns Palau Pledge and The Bottom 100 winning across Craft In Advertising - Print, PR, Direct Marketing, and Creativity For Good.

Colenso BBDO followed with five gold awards. CHE Proximity, Revolver/Will O'Rourke and Ogilvy & Mather New Zealand all received four gold awards. Three gold awards were awarded to DDB New Zealand. AIRBAG, BMF, Assembly, The Sweet Shop, Cummins&Partners and Goodoil Films were all awarded two gold awards. //Thirteen & Co, FINCH, Clemenger BBDO Melbourne, Clemenger BBDO Wellington, VML, Alt.vfx, McCann Worldgroup Philippines, Y&R Brisbane and ARC EDIT were all honoured with one gold pencil each.

willo.jpgNetwork of the Year went to BBDO. Client of the Year was awarded to ALDI Australia. Production Company of the Year was presented to Revolver/Will O'Rourke.             

StopTheHorror.jpgBest in Show was awarded to entrants Cummins&Partners, Revolver/Will O'Rourke and ARC EDIT for their collaboration on Stop The Horror for client Go Gentle Australia.

This year's AWARD chair of judges, Susan Hoffman, co-chief creative officer of Wieden+Kennedy, also awarded her Chair's Choice to Stop The Horror by Cummins&Partners, Revolver/Will O'Rourke and ARC EDIT for Go Gentle Australia.

SusanHoffman.jpgSays Hoffman (right): "This was a hard decision - I based my decision on which campaign stayed with me the longest. My choice, "Stop the Horror". It was exactly what the media said, it was "unwatchable". The film did a great job in getting the viewer to truly understand the truth of what a terminally ill patient goes through and the need to allow voluntary assisted dying. The "stop the horror" button and landing page brought it all home. Nice job!"

Recognising the most prolific of entrants, Creative Team of the Year was awarded to Daniel Davison and Ashley Wilding, CHE Proximity - an award that considers those being credited across multiple campaigns that won Bronze, Silver or Gold (including craft awards if that award is directly applicable to their craft).

Screen Shot 2017-07-06 at 12.04.32 pm-thumb-300x452-259148.jpgSays Mike Spirkovski (left), chair of AWARD: "Congratulations to our long and deserving list of finalists and winners, especially to Host/Havas who were awarded with the coveted Agency of the Year title, and to Cummins&Partners, Revolver/Will O'Rourke and ARC EDIT who have been awarded for Best in Show and Chair's Choice. This year a record number of 48 gold pencils have been awarded - a figure which bears testament to the outstanding level of talent in the Asia Pacific region."

The 39th AWARD Awards Jury Chairs were: Chair of Innovation, Integrated Campaign, Market Disruption & Product/Service Development and Creativity for Good, Emad Tahtouh (FINCH); Chair of Direct Marketing, Rebecca Carrasco (Saatchi & Saatchi); Chair of Craft in Advertising - Film, Christy Peacock (TBWA); Chair of Film & Video, Toby Talbot (Saatchi & Saatchi); Chair of Craft in Advertising - Print/Typography/Illustration, Ben Coulson (Clemenger BBDO); Chair of Print and Poster & Outdoor, Tara Ford (DDB); Chair of Radio, Cam Blackley (M&C Saatchi); Chair of Digital and Craft in Advertising - Digital, Tara McKenty (Google); Chair of Design, James Dive (Scoundrel); Chair of Branded Entertainment & Content, Grant McAloon (Leo Burnett); and Chair of Promotion & Experiential and PR, Kat Thomas (One Green Bean).

This year again AWARD highlighted the top five agencies, clients, production companies, and Network of the Year:

Agency of the Year - Top 5
1)    Host/Havas
2)    CHE Proximity
3)    DDB Group New Zealand
4)    Clemenger BBDO Melbourne
5)    Colenso BBDO

Production Company of the Year - Top 5
1)    Revolver/Will O'Rourke
2)    FINCH
3)    The Sweet Shop
4)    Goodoil Films
5)    Assembly

Client of the Year - Top 5
1)    ALDI Australia
2)    Palau Legacy Project
3)    Netsafe
4)    New Zealand Police
5)    Go Gentle Australia

Network of the Year - Top 5
1)    BBDO
2)    Havas Worldwide
3)    DDB
4)    Ogilvy
5)    Y&R

Creative Team of the Year
Daniel Davison and Ashley Wilding
Agency: CHE Proximity

Chair's Choice
Title: Stop The Horror
Entrants: Cummins&Partners, Revolver/Will O'Rourke and ARC EDIT

Best in Show:
Title: Stop The Horror
Entrants: Cummins&Partners, Revolver/Will O'Rourke and ARC EDIT

Gold Winners

Category: Film & Video
Subcategory: Television Commercial, Individual. 30 Seconds
Title: ALDI Good Different - Pasta Sauce
Agency: BMF

Category: Film & Video
Subcategory: Television Commercial, Individual.  Over 30 Seconds
Title: Dig in Doug
Agency: BMF

Category: Film & Video
Subcategory: Television Commercial, Individual. Over 30 Seconds
Title: Rat's Tale
Agency: Clemenger BBDO Wellington

Category: Film & Video
Subcategory: Television Commercial, Campaign. 30 Seconds
Title: Pedigree Child Replacement Programme
Agency: Colenso BBDO

Category: Film & Video
Subcategory: Large Format Screens, Individual. Any Length
Title: Milk Slams - 'Inside Out'
Agency: Colenso BBDO

Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: Stop The Horror
Agency: Cummins&Partners

Category: Film & Video
Subcategory: Charity, Individual. Any Length
Title: The Big Deal
Agency: //Thirteen & Co

Category: Film & Video
Subcategory: Interactive Film, Individual. Any Length
Title: The Hearing Test In Disguise
Agency: CHE Proximity

Category: Craft In Advertising
Subcategory: Film - Direction
Title: Stop The Horror
Agency:  Revolver/Will O'Rourke

Category: Craft In Advertising
Subcategory: Film - Direction
Title: The More The Merrier
Agency: Goodoil Films

Category: Craft In Advertising
Subcategory: Film - Editing
Title: Stop The Horror
Agency: ARC EDIT

Category: Craft In Advertising
Subcategory: Film - Animation
Title: Geoff
Agency: Assembly

Category: Craft In Advertising
Subcategory: Film - Digital Visual Effects
Title: Tile - Lost Panda
Agency: Alt.vfx

Category: Craft In Advertising
Subcategory: Film - Original Music
Title: The More The Merrier
Agency: Goodoil Films

Category: Craft In Advertising
Subcategory: Film - Best Use And/Or Arrangement Of Existing Music
Title: Trolley
Agency: The Sweet Shop

Category: Craft In Advertising
Subcategory: Film - Production Design
Title: A Twist At Every Turn
Agency: Revolver/Will O'Rourke

Category: Craft In Advertising
Subcategory:  Film - Casting
Title: Stop The Horror
Agency: Revolver/Will O'Rourke

Category: Craft In Advertising
Subcategory: Film - Casting
Title: Trolley
Agency: The Sweet Shop

Category: Craft In Advertising
Subcategory: Print - Art Direction, Campaign
Title: The Bottom 100
Agency: Host/Havas

Category: Craft In Advertising
Subcategory: Print - Photography, Campaign
Title: The Bottom 100
Agency: Host/Havas

Category: Craft In Advertising
Subcategory: Digital - Digital Utilities And Tools
Title: Re:Scam
Agency: DDB Group New Zealand

Category: Craft In Advertising
Subcategory: Branded Entertainment And Content
Title: Inside Out
Agency: Assembly

Category: Craft In Advertising
Subcategory: Branded Entertainment And Content
Title: Stop The Horror
Agency: Revolver/Will O'Rourke

Category: Integrated Campaign
Subcategory: Integrated Campaign
Title: Pedigree Child Replacement Programme
Agency: Colenso BBDO

Category: Public Relations
Subcategory: Best Use Of PR Amplification For A Campaign
Title: Palau Pledge
Agency: Host/Havas

Category: Public Relations
Subcategory: Best Use Of Unpaid Influencers
Title: Palau Pledge
Agency: Host/Havas

Category: Public Relations
Subcategory: Best Use Of Content In A PR Activation
Title: The World's Most Successful Recruitment Video
Agency: Ogilvy & Mather New Zealand

Category: Public Relations
Subcategory: Charity
Title: The Bottom 100
Agency: Host/Havas

Category: Radio
Subcategory: Campaign
Title: Lives
Agency: McCann Worldgroup Philippines

Category: Radio
Subcategory: Copywriting, Campaign
Title: Milk Slams
Agency: Colenso BBDO

Category: Radio
Subcategory: Best Use of Music
Title: A Kauri Cries
Agency: Ogilvy & Mather New Zealand

Category: Direct Marketing
Subcategory: Integrated Solutions
Title: Until We All Belong
Agency: Clemenger BBDO Melbourne

Category: Direct Marketing
Subcategory: Alternative Media, Individual
Title: Palau Pledge
Agency: Host/Havas

Category: Direct Marketing
Subcategory: Digital Direct Response, Campaign
Title: The Hearing Test In Disguise
Agency: CHE Proximity

Category: Direct Marketing
Subcategory: Best Use Of A Loyalty Or Rewards Program
Title: The Billion Point Giveaway
Agency: CHE Proximity

Category: Design
Subcategory: Weird And Wonderful
Title: Made Possible By Melbourne
Agency: AIRBAG

Category: Digital
Subcategory: Social Media - Innovative Use Of Social Media
Title: Snaplications
Agency: VML

Category: Digital
Subcategory: Social Media - Charity
Title: Stop The Horror
Agency: Cummins&Partners

Category: Digital
Subcategory: Online Promotion, Campaign
Title: The Billion Point Giveaway
Agency: CHE Proximity

Category: Digital
Subcategory: Emerging Digital / Connected Products, Charity
Title: Re:Scam
Agency: DDB Group New Zealand

Category: Promotion & Experiential
Subcategory: Best Use Of Experiential Marketing In A Promotional Campaign
Title: Made Possible By Melbourne
Agency: AIRBAG

Category: Promotion & Experiential
Subcategory: Best New Product Launch And Re-Launch Or Multi-Product Promotion At Retail
Title: SelfieSTIX
Agency: Colenso BBDO

Category: Promotion & Experiential
Subcategory: Best Use Of Promotion And Experiential Marketing In A Charity Campaign
Title: Re:Scam
Agency: DDB Group New Zealand

Category: Branded Entertainment & Content
Subcategory: Mobile
Title: SelfieSTIX
Agency: FINCH

Category: Branded Entertainment & Content
Subcategory: Entertainment - Online
Title: The World's Most Successful Recruitment Video
Agency: Ogilvy & Mather New Zealand

Category: Creativity For Good
Subcategory: Advertising & Marketing Communications
Title: The World's Most Successful Recruitment Video
Agency: Ogilvy & Mather New Zealand

Category:  Creativity For Good
Subcategory: Design
Title: Safely Backpacks
Agency: Y&R Brisbane

Category:  Creativity For Good
Subcategory: Design
Title: Palau Pledge
Agency: Host/Havas

DOWNLOAD THE FULL LIST OF WINNERS HERE: 2018 AWARD Winners.pdf

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