Sandbox produces major project around iconic WA locations for Kia and National Geographic

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After initially being approached in late 2017, Sandbox has completed a content project for National Geographic and KIA Motors, shot around WA. 

The creative came from global agency Innocean Worldwide, helmed by Hong Kong-based director Sanil Menda, and was built around a journey of discovery featuring American photographer Corey Arnold.
 
Senior Producer Jenny Crabb said the moment she learned Sandbox had won the job was both thrilling and terrifying.
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"National Geographic is an iconic, worldwide brand so this was an unmissable opportunity to showcase our stunning WA landscape to a global audience.  As a cross-collaboration with KIA, we understood it was also very much about producing a convincing, high-impact car commercial. It was definitely new territory for us as a production company in Perth, but we embraced the challenge and pulled together a lean but highly experienced local crew to get the job done."
 
With a compressed production timeline, Sandbox worked closely with the Nat Geo team to identify and source unique locations for maximum impact, which in turn evolved the direction of the creative.
 
Along with the stunning visual centrepiece of the Pink Lake at Port Gregory, the production also featured the Lancelin Dunes, Pinnacles Desert, Kalbarri National Park with its dramatic inland gorges and sheer coastline, Bowes River, and the privately-owned Murchison House Station.
 
The shoot itself took 6 days, hampered by some unseasonal weather.  A tropical cyclone started advancing through the region the day before filming commenced, resulting in a last-minute scramble to reschedule. But Crabb said the usual challenges associated with a remote shoot seemed insignificant once they started to review the rushes with the director.

"DP Allan Myles undoubtedly did an incredible job, collaborating with Dan Proud (Drone and Digital Stills) to produce some truly beautiful, memorable images," said Crabb.

"This was a truly exciting opportunity for Sandbox as we continue to grow and challenge ourselves in the market. We're very proud of the end result, and it's a reminder that our small WA industry continues to punch above its weight and produce world-class content."

1 Comments

John Johnson said:

Way to go guys! Great work!

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