Cannes Lions 2018: BBDO Worldwide named Network of the Year; Courageous, world-changing creativity honoured at the final Awards Show

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BBDO Networ_cannes.jpgThe 65th Cannes Lions International Festival of Creativity closed tonight with a final Awards Show. This year's Network of the Year award went to BBDO Worldwide. Second was Ogilvy and third went to DDB Worldwide.

Agency of the Year: adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.

Independent Agency of the Year: Jung von Matt, Hamburg, followed by Droga5, New York and Wieden+Kennedy, London.

Holding Company of the Year: Omnicom followed by WPP and Interpublic Group.

The Titanium Lions, Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and Creative Effectiveness Lions were also awarded

• 'Palau Pledge' picks-up three Grands Prix Lions across the week
• Two Grands Prix awarded in Film Lions
In the Creative Effectiveness Lions, 169 entries were received and 18 Lions awarded: 2 Gold, 6 Silver and 9 Bronze. The Grand Prix went to: 'Savlon Healthy Hands Chalk Sticks', by Ogilvy Mumbai, India, for ITC, described by the jury as an authentic cause collaboration that drove results.

GreynJ bkk on stage.jpgIn the Film Lions, 2,158 entries were received and 74 Lions awarded: 10 Gold, 20 Silver and 42 Bronze. Two Grands Prix were presented to:

Campaign: 'It's Another Tide Ad; It's a Tide Ad; It's Yet Another Tide Ad; It's Yet Another Tide Ad Again', for Procter & Gamble, by Procter & Gamble, Cincinnati / Saatchi & Saatchi, New York, USA.

'The Talk' by BBDO New York, USA for P&G.

In Glass: The Lion for Change, 218 entries were received and 11 Lions awarded: 2 Gold, 3 Silver and 5 Bronze. The Grand Prix winner: 'Bloodnormal', by AMVBBDO, London, United Kingdom, for Essity, is a powerful work that challenges perceptions of female menstruation.

Palau-Hero-PASSPORT-A_1920x1080.jpgHostHavas Sydney.jpgIn the Sustainable Development Goals Lions, 898 entries were received and 29 Lions awarded: 3 Gold, 10 Silver and 15 Bronze. The Grand Prix went to 'Palau Pledge', by Host/Havas, Sydney, Australia, for Palau Legacy Project.

The Titanium Lions, received 154 entries and 5 Titanium Lions were awarded. The Grand Prix also went to 'Palau Pledge', by Host/Havas, Sydney, Australia, for Palau Legacy Project, Australia. 'Palau Pledge' also took home a Grand Prix in the Direct Lions, bringing their total Grands Prix to three.

"It won our hearts, not because of the good it did but because of the good it was. If our job is capturing attention and transferring it from mind to heart, 'Palau Pledge' was constructed as an incredibly effective vehicle. Truly inspiring work that will have a lasting legacy," said Titanium Lions Jury president: Colleen DeCourcy, Chief Creative Officer, Wieden+Kennedy.

Other special awards presented this evening:

The Palme d'Or, presented to the most awarded production company, went to: MJZ, USA in first place, second to Revolver / Will O'Rourke, Australia, third to The Corner Shop, USA.

And Google was named Creative Marketer of the Year, honouring the brand for inspiring innovative marketing of their products and services. Google's Chief Marketing Officer, Lorraine Twohill collected the award.

Paul Polman, CEO of Unilever collected the Cannes LionHeart Award for his continued commitment to putting long-term, sustainability at the heart of Unilever.


ProjectRevoice.jpg
The Grand Prix for Good was presented to 'Project Revoice', by BWM Dentsu, Sydney, for The ALS Association, Australia.

Young Lions Film Competition winners were announced as: 1st place: Andreas Arnaa, MediaCom Beyond Advertising and Jesper Sichlau, MediaCom, Denmark; 2nd place: Andreas Servan and Martin Ruud Andersen, Knowit Experience, Norway; 3rd place: Elnara Ialaltdinova and Vladimir Vaulin, Zebra Hero, Russia

Young Lions Digital Competition winners were announced as: 1st place: Julian Robert Barrantes and Esteban Molina Vasquez, Madison, Costa Rica; 2nd place: Nicholas Bakshi and Erika Reyes, BETC, France; 3rd place: Shelia Losada Lopez, Publicis and Sara Collazo Duran, Y&R Mex, Mexico

All of the winning work from Cannes Lions is available to view on The Work.

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