St John WA launches new 'Life Goes On' integrated creative campaign via Meerkats

Screen Shot 2018-06-01 at 9.37.53 am.jpgMeerkats and St John WA have launched a major new integrated creative campaign called 'Life Goes On'. Beginning with press, TV and digital, the campaign will roll-out with radio, outdoor, ambient and experiential.

St John WA has created a new suite of services, including Urgent Care, Medical and Dental, to offer a more holistic range of healthcare options for the people of WA.

st john dig cb (1).jpgSays Emily Ryan, senior strategist, Meerkats: "Our research showed Western Australian's mainly think of ambulances and emergency when they think of St John. However, behind the scenes St John are constantly striving to improve everyday health outcomesst john dig cb2 (1).jpg through urgent care centres, medical and dental, strong volunteer networks, patient transfer and innovative first aid tools and training. This campaign marks the first time that St John have stepped forward as a brand to talk about the holistic impact of the work St John do - it celebrates that in the face of everyday health and safety challenges, St John helps lives go on."

Says Jeff Healy, executive manager marketing and brand, St John WA: "The Meerkats team has brought to life the vision we have for our brand to be seen as much more than the provider of ambulance services and first aid training. The team has worked with us over months, starting with our brand strategy, to create an authentic platform that enables us to tell the unique story of St John in Western Australia and the role we play in people's lives. At its core it connects us to everyday life and positions us in a new and exciting way."

Meerkats has worked with local production houses Sandbox, Soundbyte and local media company Mentor Marketing to deliver the campaign.

Says Josh Edge, creative director, Meerkats: "St John WA is in a really interesting position as a business, to dramatically increase their services and ability to be part of the end-to-end health scenario of someone's life. It's a pretty cool opportunity to move the perception of a company from 'Ambulance/First Aid- only' to a much broader health brand. Going from emergency, life-threatening services, all the way through to Medical and Dental is a big move for any brand, let alone one as iconic as St John."

The integrated campaign will expand across different media platforms and the story will to evolve to bring to life the range of St John services provided.

Client: St John WA
Executive Manager Marketing: Jeff Healy
Agency: Meerkats
Chief Creative Officer: Martin Beecroft 
Creative Director: Josh Edge 
Creative: Rikki Burns
Creative: Luke Williams
Creative: Gordon Haynes
Studio Director: Jason Lees
Chief Strategy Officer: Melanie Wiese 
Senior Strategist: Emily Ryan 
Business Director: Tia Brazier
Senior Business Manager: Kelsey Fraser 
Producer: Sophie Middleton

Production Company: Sandbox Crew
Director: Richard Vilensky
Producer: Jenny Crabb
Prod Coordinator: Maria Elena Amatulli
DOP: Allan Myles
1st AD: Nigel Devenport
1st AD (day one): Kiran Wilson
1st AC: Courtney Lopez-Edser
2nd AC: Tim Fitzgerald
Gaffer: Dion Borrett
Best Boy: Balazs Kajcsa
Grip Assist: Martin Lundmark
Production Designer: Elizabeth Wratten
Assistant Production Designer: Michelle Home
Costume Designer: Nicole Ferraro
Key Hair / MU: Barbara Cavalli
Sound Recordist: Glenn Dillon
Safety Supervisor and Stunt Co-ordinator: Peter West
Unit / Safety Supervisor: Sahra Miller
Location Manager: Chris Veerhuis
Location Manager: Claire Burton
Runner: Jethro Sherrell
Set PA: Claudine Baker
Casting Director: Megan Riley
Editor: Tony Bannan
Colour Grade: Jaemie Manners
Original Score: Josh Hogan / Soundbyte Studios
Sound Design and Mix: Brad Habib / Soundbyte Studios