Bedshed reveals what Australians get up to in their bedrooms in new campaign via Rare Perth
If there’s one thing that sets Bedshed apart from its competitors, it’s the expertise of its people. That expertise comes with years of experience and a deep understanding of their customers’ needs and wants.
The more Bedshed knows about how Australians sleep, and how we use our most private space, the better the advice they’re able to provide.
In November 2017, Bedshed commissioned Painted Dog Research to carry out a nationwide survey, asking people right across the country what they get up to in the privacy of their bedrooms, then gathered all the personal revelations together into a report.
And now they’re sharing those details with everyone in Australia.
The Bedroom Report reveals everything from our favourite sleeping positions and who wakes up when their partner moves in bed, to the number of females who snore, but claim they don’t.
It tells us who still sleeps with a light on, what keeps us awake at night, the number of people who sleepwalk…naked, who goes through their partner’s bedside table and more.
With the campaign focusing on the bedroom habits of real people, what we found out was very genuine, often surprising, and puts back what Gruen’s Russel Howcroft said was missing from bedding industry advertising – fun.
Luke Clarke Bedshed National Marketing Manager commented – “this informative and fun campaign has been 8 months in the making – it takes a multichannel approach that will run through all touch-points of our business. This simply enables us to better help our customers with the products and advice that will make their bedroom a better place to be.”
All the details will be revealed in a fully integrated nationwide campaign incorporating TV, radio, social media, POS, online and PR, along with in-news and radio program features.
View the 30sec spot HERE.
View the 15sec spot HERE.
View the website HERE.
Creative Team
Agency: Rare
Creative Direction: Brett Wheeler, Liz Hammond
Writers: Dav Tabeshfar, Steve Brown
Designers: Enrico Bettesworth, Monique Gordon, Ben Wright
Producers: Shannon Hicks, Shelley Guy.
Production: Penguin Empire
Director: Steve McCallum
Post Production: The Office of John Cheese
Sound Design: MDS
Strategic Direction and Client Management: Callum Mackenzie, Richard Beards, Claire Bassula, Eva Syahrul
Client: Bedshed
Luke Clarke, Michelle Vlahos, Louise Leadbitter
Campaign Partners
Research: Painted Dog
Website: Rare, Workhouse Advertising
PR: N2N Communications
Media Planning & Buying: Karen Blight, Media Forte