Bestads Six of the Best reviewed by Eugen Suman, ECD, Friends\TBWA Bucharest

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eugen (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Eugen Suman, executive creative director at Friends\TBWA Bucharest.

BEST TV
This week's TV ads were a mixed bag for me, but a clear winner was nonetheless evident: Pond's Men - Bodybuilder. What a wonderful mix of American dry humor and Asian imagination. It keeps you interested until the end by being entertaining, the actors never missing a beat. The runner up, for me, would be the "You've got hipsters" ad, and it's just the runner-up because I feel it falls somehow flat. The premise is great, but it's just not there yet when it comes to the actual execution. READ ON...

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