Curtin University picks international digital media partners to support its global growth

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Curtin University has appointed two international digital media and creative agency partners to further support the University's functions as a global university. AnalogFolk has been appointed as Curtin's creative and full-service digital agency and Global Rev Gen as the University's media planning and buying agency. 

Curtin University Vice-President of Corporate Relations, Valerie Raubenheimer (pictured), said she was delighted to announce Curtin's new international digital media and creative agency partners. 

"Global creative agency AnalogFolk holds a deep understanding of brand experience with six international offices across Europe, North America, Asia and Australia," Raubenheimer said.  "Digital media and consulting agency Global Rev Gen operates across five countries with a particular focus on higher education and financial services, offering a clear insight into Australia's key international student markets."
Raubenheimer said the specialist agencies were well placed to support Curtin's further development as a truly global university. 

"Now that we have campuses in Malaysia, Singapore, Dubai and Mauritius, as well as Perth and Kalgoorlie, both AnalogFolk and Global Rev Gen will be able to support Curtin's expansion globally through their extensive international knowledge and expertise. This decision is aligned to our strategic plan and will help drive the University's efforts to increase international student enrolments and enhance Curtin's reputation as a recognised global leader in research, education and engagement." 

AnalogFolk Australia Managing Director and Partner Matt Robinson said they were was incredibly proud to have been appointed as creative and digital partner to Curtin. 

"We're excited to work with such an iconic Australian organisation that has both deep roots in innovation and an increasingly international outlook. With our global network, we're looking forward to partnering with both Curtin and Global Rev Gen to deliver connected brand experiences that will help drive the University's enrolments and reputation even further forward." 

Global Rev Gen Chief Product Officer, William Bakhos, said the Global Rev Gen team was extremely excited about the partnership with Curtin University. 

"Our extensive experience in education, notably that of international student recruitment, combined with fresh, brand-driven design execution from AnalogFolk, will place Curtin in a formidable position both in the international and domestic arena." 

The extensive competitive selection process was led by Curtin University Chief Marketing Officer Ty Hayes and facilitated by Trinity P3. 

Curtin's partnership with AnalogFolk and Global Rev Gen commenced in June 2018. 

Curtin's previous agencies Marketforce and OMD WA worked with Curtin over a successful five-year period, helping Curtin to achieve a record-breaking 51 per cent share of first preferences of the local student market.

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