Chop Shop becomes Rhythm Creative Content

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The end of financial year 2018 has seen a name change for Chop Shop Media. After a very positive start to their full-time business, and on the back of some award-winning work, Adam and Gemma Rule have taken the opportunity to evolve Chop Shop Media and rebrand as Rhythm Creative Content.

"They say change is as good as a holiday and we were in desperate need of one," joked Adam. "The simple fact is we arrived at this point sooner than expected. As much as we liked it, Chop Shop no longer reflected who we are and what we do today."

The partners said Rhythm Creative Content captures the new and well-honed direction they want to take the business in the next few years. It's a streamlined service offering allowing for a stronger focus on branding and creative storytelling.

Gemma said Rhythm is more than just Chop Shop 2.0. 

"When we started Chop Shop 10 years ago it was a part time business to house our passion projects outside of our day jobs. It had a real garage band mentality. I guess you could say Rhythm is more professional and mature and a name that represents a holistic approach to what we do here.

"Whilst the name taps into the beats of our core service of film making and editing, it's also about finding that essential synchronicity of people within a business to make it great. Rhythm's passion is for brand building, and we approach every job with a well-considered strategy that drives our design and content creation."

Adam said like the industry, their business is evolving all the time.

"As creatives, we don't like to stand still and our brand is reflective of that movement. I'd say our business is more jazz in its flexibility and desire to be original. We like to dance to the beat of our own drum, but we're here to find the right 'sound' and style for our clients and their industries."

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It's not just the name and logo that has changed. A new studio space in West Leederville was officially opened recently to cater for a growing team of multi-skilled creatives. Experienced editor John McGovarin has been working in the team for several months, with a new award-winning photographer / director to be announced soon.

"Our culture is very important to us," said Gemma. "From our brand designer through to our focus puller, we have taken our time to choose the Rhythm team carefully. We are pretty thankful to get to this point and are excited for this fresh new chapter in our story."

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Check out Rhythm's latest work online, including their new spot for the Kimberly Women's AFL HERE. 

Agency: Rhythm Creative Content
Project Manager: Gemma Rule
Creative Director: Adam Rule
Copywriting: Tom Wilson, Adam Rule
Brand Design: Nativ
Website: Juicebox

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