OMD WA wins media for Alcohol. Think Again

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OMD WA has won the competitive media tender for the Alcohol. Think Again 'Parents, Young People and Alcohol' campaign from Curtin University's McCusker Centre for Action on Alcohol and Youth. 

Delivered in partnership with the Mental Health Commission, the campaign aims to reduce alcohol-related harm in adolescents in Western Australia, and has been delivering variations of this campaign since 2012. 

Paul Hindle, OMD's General Manager, said "We're obviously delighted to win - we've made strategy and clarity touchstones of our media product, and this is validation as to its quality and effect. But it's also a privilege to get to work with such passionate clients who are dedicated to such a worthwhile cause, and we look forward to helping further increase the effectiveness of their efforts." 

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