Bestads Six of the Best reviewed by Max McKeon, creative director, Colenso BBDO, Auckland

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s judge is Max McKeon, who is currently working as creative director at Colenso BBDO in Auckland.

BEST TV

Winner: MADC Stars ‘Meet Grant‘. It’s hard to land a parody in a way that doesn’t feel like a cheap shot. But this is a parody with purpose, because it’s out there to prove you can’t beat the original. The message hits the target audience (us) by wrapping itself up in the skin of campaigns we all love but with just enough of a cheeky and entertaining tone to sidestep any blowback. And a healthy dose of industry truth gives it added legs. This does what it’s meant to do, and does it well. READ ON…