Bethanie appoints Meerkats as agency

Bethanie, Western Australia’s leading aged care and retirement living provider has appointed Meerkats as its strategic, creative and digital partner after a recent competitive pitch.

Meerkats will work across the Bethanie brand, aged care, retirement villages and home care divisions.

Says Carol Draper, general manager, marketing and brand, Bethanie: “Amongst quality competition Meerkats were certainly the standout during the process. They have an excellent understanding and track record in our category and showed that they really understood the issues and opportunities for the Bethanie brand. There was a great chemistry with the Meerkats team, and we’re looking forward to working with them as we continue to grow the Bethanie brand and services for our customers.”

Says Gavin Bain, CEO, Meerkats: “The team are really excited to be working with Bethanie. The partnership felt natural throughout the pitch process, and it will be good to focus our category experience on the market leader in what is a complex environment. Our methodologies and I.P. will be perfectly suited to helping Bethanie reach a new level of customer engagement.”

The appointment takes effect immediately and work has already begun on the next phase of activity for Bethanie.