Lotterywest campaign via Marketforce leads Australia's 11 finalists in LIA Radio & Audio

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LIA_Logo_BLOG.jpgA campaign for Lotterywest's Oz Lotto brand has scored 4 finalists at the London International Awards (LIA) to lead Australia's 11 finalists in the Radio & Audio category.

There are 92 entries shortlisted in the medium. The United States leads with 44 shortlisted entries followed by Australia (11) and Canada, Germany and South Africa tied with 7 each.

The three spots - 'Boss', 'Car' and 'Neighbours' - are a Campaign finalist; 'Boss' and 'Neighbours' are single finalists; and 'Boss' is a finalist for Direction. The campaign was written by former Group Head now JWT Perth CD Joe Hawkins, and produced at Soundbyte by Brad Habib.

It was a strong showing for Perth with 8 of the 11 Australian finalists.
The Studio at SCA has been shortlisted twice for Western Australian Academy of Performing Arts "Copyright Infringement" by Mitch Mitchell & Aussie Moore - in Station Produced & Conceived, and Direction. 

NOVA Entertainment Perth has one finalist with Elite Choice Real Estate "Hands Dirty" by Garry Dean in Station Produced & Conceived.

They were the only two radio stations to have finalists in that sub-category.

The Brand Agency also has a finalist in Sound Design for Road Safety Commission "Bottle Siren", produced at Brainestorm.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry. 

Merlee Jayme, Chairmom and Chief Creative Officer, Dentsu Jayme Syfu along with all the members of the jury listened to every piece of work entered within the media. Jayme was joined by some of the most talented, recognized and awarded individuals in Radio & Audio:
  • Tom Eymundson, Pirate Group Inc. Toronto
  • Jill Kershaw, Sound and Fury Los Angeles
  • Larissa Kirschner, Publicis New York
  • Luis Miguel Messianu, ALMA Advertising Coconut Grove
  • Bob Monachino, Radio Rob Resort Chicago
  • Chris Smith, The Richards Group Dallas
  • Chris Wrigglesworth, Clearcut Sound Studios London.
Winners for all media will be announced on November 5. 

To view all shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist

Complete list of Radio & Audio 2018 shortlist (by country):

AUSTRALIA:
BWM Dentsu, Sydney
•    The ALS Association titled "Project Revoice" - Innovative Use of Radio & Audio
•    The ALS Association titled "Project Revoice" - Public Service/Social Awareness

Marketforce, West Perth
•    Oz Lotto "Boss", "Car", "Neighbours" - Campaign
•    Oz Lotto "Boss" - Direction
•    Oz Lotto "Boss" - Entertainment
•    Oz Lotto "Neighbours" - Entertainment

NOVA Entertainment, Perth
•    Elite Choice Real Estate titled "Hands Dirty" - Conceived & Produced by Station

The Brand Agency, Perth
•    Road Safety Commission titled "Bottle Siren" - Sound Design

The Studio at SCA, Perth
•    Western Australian Academy of Performing Arts titled "Copyright Infringement" - Conceived & Produced by Station
•    Western Australian Academy of Performing Arts titled "Copyright Infringement" - Direction

VML, Sydney
•    Alexa Lifeline titled "Alexa Lifeline" - Innovative Use of Radio & Audio

BELGIUM:
BBDO Belgium, Brussels
•    Lidl Belgium titled "Spaghetti", "Chicken Curry", "Hamburger" - Campaign

BRAZIL:
J.Walter Thompson Brasil, São Paulo
•    Sprite titled "Formula Songs" - Campaign

CANADA:
Cossette, Toronto
•    SickKids Foundation titled "Air Time" - Innovative Use of Radio & Audio
•    SickKids Foundation - Air Time Campaign "McDonald's", "Mercedes Benz", "Hasbro Toys", "Telus Mobility" - Public Service/Social Awareness Campaign

lg2, Québec
•    Road Safety - Société de l'assurance automobile du Québec titled "Reaction Time" - Public Service/Social Awareness

Vapor RMW, Toronto
•    Branch Out Neurological Foundation titled "Brothers" - Health Care Services
•    Branch Out Neurological Foundation titled "Mom" - Health Care Services
•    Branch Out Neurological Foundation titled "Roomates" - Health Care Services
•    Branch Out Neurological Foundation titled "Brothers", "Mom", "Roomates" - Public Service/Social Awareness Campaign

COLOMBIA:
Ogilvy Colombia, Bogota
•    Policia Nacional titled "Drunken Spots" - Public Service/Social Awareness

GERMANY:
DDB Group Germany, Berlin
•    Reporters Without Borders titled "The Uncensored Playlist" - Innovative Use of Radio & Audio
•    Reporters Without Borders titled "The Uncensored Playlist" - Public Service/Social Awareness
•    Reporters Without Borders titled "The Uncensored Playlist" - Use of Music

Ogilvy Germany, Germany
•    Gesicht Zeigen! Anassociation encouraging people to stand against racism in Germany titled "Adolf's Online Strategy" - Public Service/Social Awareness

Philipp und Keuntje, Hamburg
•    Audi Genuine Parts titled "Angela Merkel", "David Hasselhoff", "Heidi Klum" - Campaign

SERVICEPLAN Germany, Munich
•    Adoptify - Innovative Use of Radio & Audio
•    Adoptify - Public Service/Social Awareness

IRELAND:
Rothco | Accenture Interactive, Dublin
•    The Times/ News UK & Ireland titled "JFK UNsilenced" - Sound Design

PERU:
Wunderman Phantasia, Lima
•    Coca-Cola Company titled "Equality Time" - Public Service/Social Awareness

PHILIPPINES:
McCann Worldgroup Philippines, Manila
•    Fullybooked - Lives titled "Darling", "Ed", "Moe" - Campaign
•    Fullybooked - Lives titled "Ed" - Retail
•    Fullybooked - Lives titled "Moe" - Retail
•    Fullybooked - Lives titled "Ed" - Script Writing
•    Fullybooked - Lives titled "Moe" - Script Writing

SOUTH AFRICA:
Ogilvy, Cape Town
•    Volkswagen - People Can't Stop Themselves titled "Stalker", "PC", "Funeral" - Campaign
•    Volkswagen - People Can't Stop Themselves titled "PC" - Direction
•    Volkswagen - People Can't Stop Themselves titled "Stalker" - Direction
•    Volkswagen - People Can't Stop Themselves titled "PC" - Script Writing
•    Volkswagen - People Can't Stop Themselves titled "Stalker" - Script Writing
•    Carling Black Label titled "Soccer Song for Change" - Innovative Use of Radio & Audio
•    Carling Black Label titled "Soccer Song for Change" - Public Service/Social Awareness

UNITED ARAB EMIRATES:
TBWA\RAAD, Dubai
•    Louvre Abu Dhabi titled "Highway Gallery" - Innovative Use of Radio & Audio

UNITED KINGDOM:
Global - The Media & Entertainment Group, London
•    EasyCoffee titled "Steve" - Beverages
•    EasyCoffee titled "Steve" - Humor

McCann Birmingham, Birmingham
•    Dexcom G6 titled "Ryan & Suzie", "Fistbump", "Mindhole" - Campaign
•    Dexcom G6 titled "Ryan & Suzie" - Electronic Equipment
•    Dexcom G6 titled "Ryan & Suzie" - Humor

UNITED STATES:
360i, New York
•    HBO - Westworld: The Maze - Innovative Use of Radio & Audio
•    HBO - Westworld: The Maze - Sound Design

Alma DDB, Miami
•    Tobacco Free Florida titled "Hit Song" - Public Service/Social Awareness

BBDO New York, New York
•    Mars Chocolate North America/ Snickers titled "Airport Bathroom", "Microwave Buttons", "Credit Card Chip Reader" - Campaign
•    Mars Chocolate North America/ Snickers titled "Airport Bathroom" - Confections/Snacks
•    Mars Chocolate North America/ Snickers titled "Credit Card Chip Reader" - Confections/Snacks
•    Mars Chocolate North America/ Snickers titled "Microwave Buttons" - Confections/Snacks
•    CVS titled "432Hz" - Health Care Services
•    CVS titled "Proper Order" - Health Care Services
•    Sandy Hook Promise titled "Thoughts and Prayers" - Public Service/Social Awareness
•    Mars Chocolate North America/ Snickers titled "Airport Bathroom" - Script Writing
•    Mars Chocolate North America/ Snickers titled "Credit Card Chip Reader" - Script Writing
•    Mars Chocolate North America/ Snickers titled "Microwave Buttons" - Script Writing
•    CVS titled "432Hz" - Use of Music

FCB Chicago, Chicago
•    Clark Street Bridge: Lecture Series titled "Species", "50 Words for Snow", "When You Write" - Campaign
•    Radio Flyer Classic Wagon titled "Big Puppy Mountain of Cuddles and Snuggles", "Dragon's Butt Kingdom", "Flipping Pancakes Island" - Campaign
•    Clark Street Bridge: Lecture Series titled "50 Words For Snow" - Script Writing
•    Clark Street Bridge: Lecture Series titled "Species" - Script Writing
•    Clark Street Bridge: Lecture Series titled "When You Write" - Script Writing
•    Radio Flyer Classic Wagon titled "Tourism for the Imagination - Dragon's Butt Kingdom" - Script Writing

Fitzco//McCann, Atlanta
•    Coca-Cola titled "Share a Coke 1,000 Name Celebration" - Innovative Use of Radio & Audio
•    Coca-Cola titled "Share a Coke 1,000 Name Celebration" - Original Music
•    Coca-Cola titled "Share a Coke 1,000 Name Celebration" - Use of Music

Lapiz / Leo Burnett, Chicago
•    Chicago Latino Film Festival titled "Danceable Trailers" - Original Music
•    Chicago Latino Film Festival titled "Danceable Trailers" - Use of Music

McCann New York, New York
•    MGM Resorts International titled "Universal Love Songs" - Adapted Music
•    MGM Resorts International titled "Universal Love Songs Case Study", "Universal Love Songs Album" - Public Service/Social Awareness Campaign
•    MGM Resorts International titled "Universal Love Songs" - Use of Music

Ogilvy, Chicago
•    Lyric Opera of Chicago titled "Lyric Opera: Moths Radio" - Entertainment
•    Lyric Opera of Chicago titled "Lyric Opera: Opera Death Radio" - Entertainment
•    Lysoform titled "The Last Germ - Day 1" - Household Products
•    Lysoform titled "The Last Germ - Day 3" - Household Products
•    Lysoform titled "The Last Germ - Day 5" - Household Products

The Richards Group, Dallas
•    Motel 6 titled "Hipsters", "Vocal Fry", "Fusion" - Campaign
•    Motel 6 titled "Open Office", "Military", "Expensive Words" - Campaign
•    Motel 6 titled "Hipsters" - Humor
•    Motel 6 titled "Hipsters" - Script Writing
•    Motel 6 titled "Military" - Script Writing
•    Motel 6 titled "Expensive Words" - Travel
•    Motel 6 titled "Fusion" - Travel
•    Motel 6 titled "Hipsters" - Travel
•    Motel 6 titled "Military" - Travel
•    Motel 6 titled "Solar Flare" - Travel
•    Motel 6 titled "Vocal Fry" - Travel

To find out more about LIA, visit http://www.liaawards.com/.

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