Marketing Disrupted 2018: Top talent coming to Perth for ADMA WA State Conference Nov. 1

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The marketing heads of companies including eBay, Roadshow Films and Foxtel will take to the Perth Convention & Exhibition Centre stage next month for the Association for Data-driven Marketing and Advertising (ADMA) annual WA State Conference. 

On Thursday November 1 a line-up of industry leaders will share their insights and experiences spanning the evolving landscape of marketing, digging deep into consumer behaviour, AI fashion and technology transformation. 
ADMA WA Chair Tristan Berentzen said this year's conference presented the WA community with an exclusive opportunity to hear from the top marketers in the country, a chance to get to grips with the big issues facing the industry overall. 

"This year's program features keynote speakers from the 2018 ADMA Global Forum held recently in Sydney, as well as local marketing leaders, and will tackle the disruption marketers face from the changing nature of customer expectations, technology and the industry dynamics in which they operate."

The content-packed program lineup includes: 
  • The Future of Fashion Tech: Using AI & Innovation to Change How We Connect (and Dress) with Damian Madden, global head of digital and innovation at The Woolmark Company. 
  • Marketing-led Technology Transformation Showcase with Clare Smith, director digital and marketing at Roadshow Films. 
  • eBay's fresh take on the latest in online consumer behaviour from around the world with Rebecca Newton, head of brand and customer acquisition at eBay Australia & New Zealand. 
  • Panel: Leading in the Age of the Customer, moderated by Melanie Wiese, chief strategy officer at Meerkats. 
This will be followed by a luncheon keynote from Andy Lark, chief marketing officer at Foxtel, sharing his insights into the changing role of the CMO and engaging the C-suite; brand-building in some of the world's most innovative and dynamic organisations; and the challenges of driving growth and customer engagement in an increasingly fragmented and ever-changing entertainment and media landscape. 

Tickets are now on sale for $285 for the full day program, with discounts for group bookings and ADMA members. View the full program and buy tickets HERE.

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