Hilton Plumbing + Electrical the mate you want in times of need in new campaign via Breadbox

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A lack of trust that spans the plumbing and electrical industry was the catalyst for a new campaign for Hilton Plumbing and Electrical, from marketing consultancy, Breadbox Marketing.   

In an industry where the customer experience starts with a problem and feels out of control, the goal was to position Hilton Plumbing and Electrical as the mate you have always wanted in your times of need. 

Broadly targeting home owners, consultant strategist Emma Potter, identified that warranties and customer service were stronger buying drivers for the category and that price and value surprisingly rated much lower - messages focused on developing trust, expressing honesty and supporting with a workmanship guarantee. 
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"The brief was to make the brand a household name, but to make the impact of the campaign lasting, I felt there was a need to address the negative industry perceptions first and show Hilton Plumbing and Electrical as owning the elusive personality traits of trust, honesty and mateship."

The campaign message 'Your mate in the Trade' was developed to package these values and was applied to a refreshed, more contemporary brand look and feel to reinforce the change.  

The campaign launches this week with an extensive campaign targeting residential home owners on Mix 94.5 with 4 radio executions, a 'mates rates' competition and an extensive digital and social campaign. 


CREDITS
Agency: Breadbox Marketing
Strategy, Planning and Account Management: Emma Potter
Creative Director and Copywriter: Andrew Tinning
Art Director and Design:  Dale Simmonds
Photography: Simon Westlake, Illustrations
Hair & Make-up: Holly Mudge
Sound Production:  Brad Habib, Soundbyte Studios