The Brand Agency commended at DIA WA Awards for King St design and branding

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The Brand Agency has received a commendation at Friday night's DIA WA Awards for its design and branding work for King Street, the agency's content production division.

For more than 60 years the Design Institute of Australia has been recognised as a leading advocate of Australian design. It provides the opportunity to promote the important role design plays across interior design, product design and visual communication. Now in its 16th year, the event was attended by more than 300 members of Perth's design and architecture industries at the State Theatre Centre of Western Australia.

"The development of the King Street brand has been a labour of love for our team," said Dan Agostino, Head of Design at The Brand Agency. "Designers love when they have the opportunity to invest time and effort into every detail and every step of the creative process, and for it to then be recognised alongside some of the region's best design is very rewarding."
The identity uses illustration to hero the many 'kings' worshipped in today's content rich world, including The King of Rock 'n' Roll and King Kong, amongst others. The brand highlights the individuality and flexibility that King Street delivers. Coupled with the geographical location of King Street, the design reflects its position at the convergence of two Perth city cultures - the business minded CBD and the eclectic, urban hub of Northbridge.

The playful brand expression was described by the judges as, "avoiding contemporary trends and fashion" instead opting for a more, "engaging and memorable" visual style.

The project won one of only three commendations in the Visual Communication categories at this year's Awards.

Head of Design: Dan Agostino
Design: Mindy Lee
Illustration: Mindy Lee, Carly Groves

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