Tourism WA finally releases long-awaited tender

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TourismWA_Logo_BLOG.jpgAfter a couple of months of false starts, Tourism WA has given agencies a Christmas present, releasing its long-awaited tender yesterday.

The extensive tender calls for a lead strategic and creative agency, and a panel of implementation agencies across various requirements.

Submissions are due on February 14, meaning agencies intending to participate will be hitting the ground running immediately after the Festive break for what will be one of the biggest pitches of recent years.

The account has been held by eastern states agencies for the past decade, first by Host and since 2014 by Cummins & Partners, but it is widely expected to come back to WA, given Premier Mark McGowan's vocal support of WA business.

However, it will still be up to local agencies to put up a convincing case that they have the necessary expertise to lift the state's tourist numbers, which are currently the worst in Australia.


Tasty said:

Let the games begin!! This is a big one for all and a big one for the Perth industry!

So Perth said:

If the media strategy, planning & buying can be implemented out of Perth, why can't the creative? The rationale that only an eastern states agency can understand the eastern states audience and attract them to WA is puzzling. It would be great if the creative came back to WA - good luck to those agencies willing to pitch!

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