Vale Adrian Hayward ~ a super talented director with a brilliant sense of humour + megawatt smile

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Adrian-Hayward-smile.jpgThe industry on both sides of the Tasman will be saddened to hear of the passing of talented and popular TVC director Adrian Hayward, who died yesterday in Auckland after a short battle with cancer.

Hayward, a man with a brilliant, English sense of humour and the best smile in the business, started his career in London in 1980 as lighting designer and stage management for numerous theatre productions in the UK inc Salisbury Playhouse and Queens Theatre, Hornchurch and on tours of musicals for Cameron Mackintosh inc. My Fair Lady and Godspell.

In 1983 he worked as an Assistant Director at BBC Drama/Comedy on shows including Doctor Who, Bergerac, The Young Ones, The Fourth Arm, Juliet Bravo, Top of the Pops, Dark Side of the Sun and Videostars.

From 1984 to 1987 Hayward was Assistant Director to some of London's top directors of the time including Paul Weiland, Roger Woodburn and Barry Myers.

In 1987 Hayward headed to Perth, forming his own production company, then followed Campaign Brief to Sydney later that year, living with us at the CB home/office in Balmain, soon joined by his younger brother Toby when the latter came out from the UK.
In Sydney, Hayward started out with Ross Wood Productions, prior to moving to Eureka Film Productions. In 1989 he joined Ross Nichols Productions.

ADRIAN-HAYWARD-web.jpgAdrian-Hayward-1989.jpgIn 1991 Hayward founded Newblood & Oldmoney, an award-winning film production company based in Sydney with clients across Australia, New Zealand, Asia and Europe. Agency clients included The Campaign Palace, Clemenger BBDO, Saatchi & Saatchi, Mojo, George Patterson, Y&R. Major clients included Qantas, British Airways, NSW Government, Federal Government, Yellow Pages, AMLC, Ford, GM Holden, Nissan, Toyota.

One of the many highlights of his career was In 1993, when Hayward creatively conceived, wrote, produced and directed Sydney's successful Olympic Bid Final Presentation to the International Olympic Committee in Monte Carlo.


In 1997 he founded Hat Productions (Hayward & Towell) with his younger brother Toby and represented a number of directors including Russell Mulcahy (Highlander), Gillian Armstrong (Charlotte Grey) and Darren Ashton (Razzle Dazzle).

In 2012 he produced and directed Marion's Thailand - a 10 episode TV series for Foxtel, featuring Masterchef's Marion Grasby as she introduces us to the authentic recipes, ingredients and culture of her Thai heritage.

Alex+Adrian.jpgMost recently Hayward was based in New Zealand, where he ran The Digital Department - a boutique digital media company, based in a converted barn studio outside Auckland. From this rural paradise he designed and built websites - and produced a range of other digital media for clients across Australia, New Zealand and the UK.

Hayward is survived by his wife Alex (pictured right with Adrian) and children Imiy, Ruby and Barnaby.

5 Comments

Rob Mitchell said:

Was proud to have worked with Adrian in Perth. My Ad for Bikewest to promote kids wearing bicycle helmets, directed by him won Best Writer at the '87 Golden Key awards - his sensitive direction featuring a brain damaged boy was outstanding as was his career. You can see it on this show reel at the 46 sec mark. Will be sadly missed. https://www.youtube.com/watch?v=9w_3DkJlypo

Garry Horner said:

That's simply awful news. He will be sorely missed by everyone who had the good fortune to have crossed paths with him. Heartfelt condolences to his family.

John Ilian said:

Yep - a sad loss indeed. Adrian directed and produced several campaigns for us when I was CD at FCB before he relocated to Sydney. One I remember is a campaign for EasiTow, a business later subsumed into MobiTow, the dominant market player at the time. The campaign was largely written by Mal Maclean. My overarching memory of Adrian is he was a perfectionist, evidence for which was best exemplified by the EasiTow shoot which was an all-night gig that upset the usually implacable Perry Sandow. Perhaps, Perry may remember it. Condolences to Adrian's wife, family and friends. John Ilian.

mark zagar said:

I have fond memories working with Adrian as his assistant camera (he combined director and camera operator roles, following his hero Ridley Scott's lead). Adrian really did inject world class quality and verve to Perth advertising, fresh off the boat from London with a suitcase bursting full of talent, ambition and drive. It was a great insight and inspiration for me to see him juggle so many balls so deftly with the many demands of talent, camera, agency and client. He was a wonderfully multi talented visual storyteller, entertainer and entrepreneur, amongst many other skills. He was also a challenging, enthusiastic and nurturing mentor. Every shoot was ambitious, adrenalin charged, rewarding and a joy to be a part of. My deepest condolences to family and friends.

Corrine Long said:

SO very sad to hear the news. Have been in Perth for 10 years now. Adrian was a unique creator, full of passion and talent. Working with HAT and AHT was an incredible pleasure, surrounded by such talented, intelligent and creative people .... Adrian, Toby, Perry, Russell, Darren & Adam ... was an incredible time in my career. My love goes out to Alex and the girls and, of course, you Toby ... sending all my love and I so hope you see this message. Corrine Long xxxxxxxxx corrine.long6663@gmail.com.

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