Bestads Six of the Best reviewed by Cherie Davies, SVP, group CD, FCB Chicago

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Screen Shot 2019-01-30 at 9.38.09 am.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Cherie Davies, SVP, group creative director at FCB Chicago.

Winner: Walmart: Famous Cars. “I watched it more than once,” said no one ever about a Walmart ad… until now. This was epic, but not too polished in order to appeal to the masses and everyday Walmart consumer. Grocery pickup service isn’t anything new, but they managed to make some noise about it without the message getting lost in all the Hollywood. Using famous cars from iconic movies and launching the campaign during one of the most popular awards shows is pretty amazing, as was the budget to produce it. READ ON…