Simonds Homes and the Breaker Boyz bring back '90s house prices in a new campaign from US! Strategic, AT Creative and ZAC Creative

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Leading Australian home builder Simonds Homes are making noise and shaking up the national home buyers' market with their new range of Price Breaker homes launched earlier this month.

Based on median house prices in the late 90's, these quality-built homes represent exceptional value for money and include a lifetime structural guarantee. And unlike boy bands that belong in the 90's, these 90's house prices are welcome back!

To break the news and sing its praises, 90's boy band 'Breaker Boyz' were created to star in a fully integrated national campaign that includes TV, outdoor, radio, print, POS, digital and social media.
"It's only been a week since their debut, but Price Breaker homes and the Breaker Boyz are already proving to be a big hit amongst home buyers across the country," said AT Creative's Andrew Tinning. 

Client: Simonds Homes
National Marketing Manager: Cam Worth 
Agency, Digital Media: US! Strategic 
Creative: Andrew Tinning, AT Creative.  
Digital strategy & execution: JBZ
Design & Production: Strange Animals
Film and video content production: ZAC Creative
Producer: Troy Zafer
Director: Ross Tinney
Wardrobe & styling : Nicole Ferraro 
Post production: Boogie Monster
Sound: Julio's Studio
Original music: Tim Count MDS