Chicken Treat a very tasty win for &Partners

Comments (8)
ChickenTreat_&Partners_BLOG.jpgFollowing a competitive pitch, Chicken Treat has appointed &Partners as creative partners to work on ongoing campaign work.

Chicken Treat is an iconic Western Australian brand and part of the craveable brands portfolio which includes Red Rooster and Oporto.

The brand has spent the last three years refining its operations, and developing an innovative and indulgent new product range to sit alongside its classics.

Chicken Treat Head of Marketing, David Harrison said, "The brief needed to put our food first but also be disruptive and memorable. &Partners' creative response nailed the brief and was LOL funny. We're really excited to see it hit market."

&Partners' Managing Partners, Bryan Dennis and Dav Tabeshfar were suitably pleased with the win. "We couldn't have picked a better time to work with Chicken Treat. The marketing team have a clear vision for the brand, the products they're developing are the stuff of chicken-lovers' fantasies, they have a mandate to create cut-through work and, well, we get to eat chicken in briefings."

&Partners are currently working on a new product range launch, going to market in March.

8 Comments

Chicken treat aficionado said:

Onya Dav

Socks said:

Craveable brands already have a solid reputation ....for changing agencies more than they change their menu's. LOL. Just check out http://www.campaignbrief.com/2018/06/cravable-brands-appoints-leo-b.html#comments

Malcolm MacLean said:

Well done, Bryan and Dav.

Feather in your caps, so to speak.

Davey said:

Big ups, Dav & Bry! D x

Bryan aficionado said:

Onya Bryan!

Chicken Little. said:

Congrats to Dav, Bryan and team.

A quick search on CB shows that this is the third Perth agency appointment in the last three years plus the east coast agency mentioned in an earlier comment.

Hopefully the client has worked out that perhaps the issue they have isn’t resolved by changing agencies and will stick with one for a while. Successful brands and businesses don’t shop themselves round like this.

It's not you, it's them said:

Yes. Congrats and good luck with this one. Hopefully there's been some changes on the client side to a more respectful style of agency management. These guys have wasted a lot of agencies' time and cost them small fortune over the last three years, hopefully they have seen the light and will stick with this decision.

OMG said:

LOL funny. Wow thats a good strategic approach. Good luck lads put your breast foot forward.

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