Campaign Brief Western Australia

Campaign Brief Western Australia tag:www.campaignbrief.com,2008-05-01:/wa//3 2013-05-17T02:04:45Z Movable Type Pro 4.37 Gatsby, Cannes & Draper tag:www.campaignbrief.com,2013:/wa//3.28780 2013-05-17T02:13:42Z 2013-05-17T02:04:45Z

By Gawen Rudder

There comes a time when it becomes difficult to distinguish between advertising and real life. As Daisy told the besotted Jay Gatsby in F. Scott Fitzgerald's sad and short novel, "You resemble the advertisement of the man ..."

That time was the roaring twenties, the jazz age and the golden age of advertising. In that shiny new fast-living world, business boomed, feeding on the excesses of an emerging consumer culture. Life in our industry was good. Champagne flowed. Creatively, long-established J. Walter Thompson and BBDO's DM doyen John Caples put their stamp on American commerce. Claude Hopkins and Albert Lasker of Lord & Thomas (later FCB) made their name. Brands like Ford, Maxwell House, Kotex and Palmolive blossomed and became household names. Never again shall we see such an uncritical consumer, an economy so robust, or a government so approving. It was a buoyant buyer's market and would remain so until boom became bust with the Great Depression.
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Three decades separate Gatsby and Draper, but the similarities are spooky. Fitzgerald's great American novel was conceived at his St Raphael villa, a 40-minute drive from Cannes where the beautiful people gathered in the rain for the May premiere of 'The Great Gatsby.' It was the fourth attempt to capture the Great American Dream on film, this time in extravagant 3D. A month later, yet more beautiful people will descend upon the Cannes to witness the release of the sixtieth Lions. Self-congratulatory air kisses and high fives abound. Or, as Fitzgerald described it, "the bar is in full swing and floating rounds of cocktails permeate until the air is alive with chatter and laughter and casual innuendo, and introductions forgotten on the spot, and enthusiastic meetings between women who never know each other's names." (OMG! Who writes like that anymore?)

Both Gatsby and Draper were creatures of extravagant self-invention. Jay was born Jimmy Gatz, his parents were "shiftless and unsuccessful farm people." As a young Minnesota major decorated with dubious medals from the Great War, he was despatched to Oxford University for a couple of months and presented himself as an 'Oxford College Man.' As the 'Mad Men' TV series unfolded, it was revealed that 'Don Draper' was born to a 22-year-old Illinois prostitute as Dick Whitman. In his early twenties the orphaned Whitman assumed the identity of his Lieutenant, one Donald F. Draper, who died in action. He switched tags and in doing so, scored a Purple Heart.

Compare their suits. Baz ensured Leonardo was clad in authentic twenties Brooks Brothers suits. At the height of the numerous 'Mad Men' parties three or four years ago, Brooks released their 2-button narrow-lapelled grey sharkskin sixties suits and narrow ties. Today it's the Gatsby theme parties that have the party-hire companies stocking up on pink seersucker jackets and cream flannels.

Compare their cars. Daisy dented Jay's chrome yellow Rolls Royce Phantom convertible, "bright with nickel, and swollen in its monstrous length, sitting down behind many layers of glass in a sort of green leather conservatory..." Whilst Don, after pranging his 1961 Dodge Polara company car, graduated to an equally elongated ice blue and white aero-finned 1962 classic Cadillac Coupe de Ville.

Sterling Cooper told Don the agency should be, "the kind where everyone has a summer home." Jay purchased his "huge incoherent failure of a house" on Long Island for the long hot summer of 1923.

'The Great Gatsby' concludes, as so often it does at Cannes, in the water. Except Gatsby's damp demise revealed "a thin red circle ..." Jay died age 32, and although Don is past 40, the whiskey is not aging him well. As 'Mad Men' moves towards its seventh and final series next year, there is speculation he too will die before the ratings tumble off that iconic opening credits skyscraper.

Gawen Rudder is Manager, Business Services & Advice at The Communications Council]]> Comments (0)]]> Dumb Ways To Die tops charts with new iPhone + iPad app game via McCann + Barrel Of Donkeys tag:www.campaignbrief.com,2013:/wa//3.28779 2013-05-17T01:56:02Z 2013-05-17T02:00:56Z

Dumb Ways to Die continues to gather pace with an app game for iPhone and iPad, developed by McCann Australia in collaboration with local game developer Barrel Of Donkeys, claiming the number one free app spot in Australia for a full week.

The game is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, and the number one game in those three countries as well as The Philippines, Malaysia and Indonesia.
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Players can also pledge to "not do dumb stuff around trains" at the click of a button.

John Mescall, executive creative director of McCann Australia, said: "With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided."

Agency - McCann
Executive Creative Director: John Mescall
Creative Director: Pat Baron
Group Account Director: Adrian Mills
Senior Account Director: Alec Hussain
Digital Agency - Barrel Of Donkeys
Game design & development: Julian Frost & Sam Baird
Client - Metro Trains
General Manager Corporate Relations: Leah Waymark
Marketing Manager: Chloe Alsop
]]> Comments (0)]]> Channel 7 + SBS follow Channel 9's ban Greenpeace's recycling campaign - Coke purchases "Greenpeace" Google Adword tag:www.campaignbrief.com,2013:/wa//3.28782 2013-05-17T01:09:16Z 2013-05-17T02:15:42Z

Channel 7 and SBS have followed Channel 9's lead and banned a controversial Greenpeace recycling advert which launched earlier this month.

Despite clearance and classification by Free TV- the industry regulatory body - a Channel 7 representative called the ad 'inappropriate' before issuing the ban order.

WATCH THE SPOT
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Says Reece Turner, Greenpeace campaigner: "None of the channels have clarified why an ad that has passed their own industry body's standards is unfit to air. The most logical conclusion is that the networks fear losing advertising revenue from Coca-Cola.

"Frankly, it's astounding to find ourselves in a situation where a company that sells fizzy drinks can control what Australians have the right to watch on TV."

To compound the media blackout, Coca-Cola has further attempted to control the debate by purchasing nearly every conceivable Google Ad Word relating to recycling and cash for containers. It seems the beverage giant has even gone so far as purchasing the search term 'Greenpeace.'

Says Turner: "With over 80% of Australians in favour of cash for containers scheme (Neilson poll 2012), Coke's spurious arguments are losing in the court of public opinion. Now, instead of doing the right thing, the corporation is trying to use its muscle to shut down discussion."]]> Comments (2)]]> CB joins forces with Robber's Dog and Cirkus to host Aussie/Kiwi welcome party at Cannes tag:www.campaignbrief.com,2013:/wa//3.28768 2013-05-16T21:21:44Z 2013-05-17T00:34:25Z

Early indications suggest there are well over 400 Aussies going to the 60th Anniversary Cannes Festival of Creativity this year. Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners...

Early indications suggest there are well over 400 Aussies going to the 60th Anniversary Cannes Festival of Creativity this year.

Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.

Campaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm - and we will be emailing out invites this week. If you haven't let us know you're going to Cannes and want to come to the party email: kim@campaignbrief.com
]]> Comments (0)]]> 303Lowe creative team wins a trip to Cannes in News Limited's 2013 Young Lions competition tag:www.campaignbrief.com,2013:/wa//3.28748 2013-05-16T12:26:52Z 2013-05-17T01:51:22Z

303Lowe Perth's Liam Riddler and Alex Bolderoff are off to the Cannes Festival of Creativity after winning Digital category of News Limited's 2013 Australian Cannes Young Lions competition.

Of 80 finalists, five winning teams of two were selected to represent Australia in the categories of digital, print, film, media and marketing at the prestigious International Festival of Creativity in Cannes this year.
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VIEW THE WINNING IDEAS

The winning teams were selected by a panel of Australia's leading senior creative and media executives.

News Limited's group director - sales Fiorella Di Santo said: "The level of talent demonstrated by this year's finalists made selecting winners extremely difficult. The 80 finalists showed a high level of strategic thinking, clear innovation and relentless tenacity in their response.

"Huge congratulations must go to the five winning teams selected to represent Australia on the world stage.

"Through the Cannes Young Lions competition, we're pleased to be playing a continued role in uncovering Australia's best creative and advertising professionals."

News Limited is the official Australian representative of the Cannes International Festival of Creativity.

On working with MCRI, Di Santo said: "It's terrific that through this competition we have been able to assist MCRI with the great work they do in supporting children's health issues."

Marketing manager at MCRI Fiona Gosschalk said: "We are delighted to be part of the Cannes Young Lions program. We are excited by the opportunity to collaborate with these wonderfully creative minds and have them working on innovative ways to help us spread the word about the Institute's world leading child health research."

The 2013 Australian Cannes Young Lions winners are:

Digital:
Liam Riddler and Alex Bolderoff, 303Lowe

Print:
Josie Fox and Sara Oteri, cumminsross

Film:
Omid Amidi and Michael Ashton, DDB Sydney

Media:
Kristine Ballensky, UM and Paul Den, UM

Highly commended
Nelson Demartini, UM and Dean Schwal, OMD
Rebecca Alexander, Match Media and Jennifer Carroll, OMD

Marketing:
Laura Bindon, AMP Capital and Tim Seow, Royal Automobile Club of Victoria (RACV)

Winning teams receive return flights to Nice, accommodation and a Young Lions registration to the Cannes Festival with access to all the seminars, awards ceremonies, showcases and the Young Lions party. The Young Lions registration also allows them to participate in the Young Lions Zone, which includes 10 master classes and interactive kiosks showcasing winning work from the worldwide Young Lions competitions. The 60th International Festival of Creativity is being held on 16-22 June 2013.]]> Comments (0)]]> AANA launches AdWatch - the marketer's online guide to community standards within Australia tag:www.campaignbrief.com,2013:/wa//3.28749 2013-05-16T11:55:31Z 2013-05-16T13:56:07Z

The Australian Association of National Advertisers (AANA) has launched AdWatch. AdWatch is a one-stop web portal that provides real case histories that illustrate evolving community standards, particularly around the portrayal of people, language, sex and nudity, violence and health and safety in Australian advertising.

Says Alina Bain (left), acting CEO: "AdWatch will become a valuable, immediately accessible tool in the marketing arsenal for advertisers explaining why public complaints have or haven't been upheld by the ASB thereby making it easier for them to comply with the code and with the AANA self regulatory system."

AdWatch will ultimately serve as a learning device for advertisers and become part and parcel of any induction process for new and junior marketers. It'll be updated monthly to reflect the most current thinking on community standards and to give guidance and understanding to members on changing community values and expectations.
]]> AdWatch addresses each section of the Code of Ethics separately and explains in detail ASB decisions relevant to each section. Members can access the most recent learning on the development and application of community standards by viewing a summary of the complaint, a description of the advertisement, a summary of the ASB decision and the learning that arises from that decision all in one place. Comments (0)]]> Entries reach record high for 2013 Australian Effies - winners announced at gala on Sept 5 tag:www.campaignbrief.com,2013:/wa//3.28750 2013-05-16T11:47:30Z 2013-05-16T13:58:14Z

Entries for this year's Australian Effie Awards have reached a new high at 228, showing a steep rise on last year's already impressive count of 203.

Says Matthew Melhuish, chairman of The Australian Effie Awards: "We are thrilled to see such a significant surge of interest this year. Since launching the Effies in Australia in 2009, we have experienced continued support from across all states and growth this year suggests real confidence in the Effies as the premier awards, benchmarking effectiveness internationally.

"It is an exciting time for the industry. With so much change in the media landscape over the past few years, agencies are becoming masters in many new fields, and I look forward to identifying some of the new and effective approaches that are being applied across Australia in 2013."
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The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). Other sponsors and supporters include Millward Brown, Adstream, the Advertising Standards Bureau, B&T, Commonwealth Bank, The Newspaper Works, The Digital Edge, and Trapdoor Productions. ]]> Comments (0)]]> Last chance to book for AdSchool's Managing Digital Production - Only 8 Seats Left tag:www.campaignbrief.com,2013:/wa//3.28706 2013-05-15T03:38:02Z 2013-05-15T03:42:03Z

Jenny Williams, Founder of ideagarden delivers 2 days of international best practice in the management of digital production.

An experienced speaker, Chair of AdTech 2010 and part of the ADMA committee to develop the e-marketing code of practice for the anti SPAM legislation, Jenny's experience spans over 17 years across agencies and clients in Asia, America and Europe.

This is a hands-on workshops delivering content across, project management best practices; methodology; templates for use throughout digital project development; case study, the use a consistent case study which illustrates the methods in practice and practical exercises.
]]> - Alex Light, Senior Account Manager, Clemenger BBDO Sydney

"Jenny Williams is a true market leader and everyone should aim to be 10% as experienced"
- Andrew Peterson, Senior Content Producer, Austereo Pty Ltd

Managing Digital Production - Only 8 Seats Available
Dates: Tuesday 21 & Wednesday 22 May 2013 from 8am to 5pm.
Venue: GP Kailis Boardroom, Kailis Bros, Leederville
Cost: TCC Corporate Members: $880 Non-Members $990

Bookings can be made online here.

For further information contact Danielle Norrish, State Manager, The Communications Council on danielle@communicationscouncil.org.au]]> Comments (0)]]> Bestads Top 6 of the Week reviewed by Troy Hitch, SVP + ECD at EnergyBBDO/Xi Chicago tag:www.campaignbrief.com,2013:/wa//3.28694 2013-05-15T01:07:07Z 2013-05-15T01:07:24Z

Ricki http://www.campaignbrief.com

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Troy Hitch, senior vice president and executive creative director at EnergyBBDO/Xi Chicago.

READ HIS REVIEW
]]> Comments (0)]]> This week's employment opportunities tag:www.campaignbrief.com,2013:/wa//3.28683 2013-05-15T00:01:42Z 2013-05-15T02:10:53Z

Each week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.

ACCOUNT COORDINATOR - OMD WA
OMD WA, one of Perth's leading media agencies has a recent entry level position available for an Account Coordinator. Due to new business growth, our energetic agency is seeking an enthusiastic candidate with relevant tertiary qualifications.

As an Account Coordinator, you will service a range of Perth's leading accounts, provide support in a team structure, and work in a fast-paced, fun environment.

If you are interested in starting your media career, please send your CV with a cover letter to Business Director, Kiaran Geen - kgeen@omdwa.com.au
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]]> WEB DESIGNER - AD IMPACT
We have a fantastic opportunity for a full-time, multi-skilled web designer to make an impact in our long established, award winning advertising agency.

Requirements:
•    Minimum 3 years experience in a similar role
•    Outstanding skills in Adobe CS suite - Photoshop, Illustrator and Flash
•    Excellent working knowledge in XHTML/HTML5/CSS and Web Standards
•    Experience with Responsive CSS Frameworks - Bootstrap, Skeleton
•    Knowledge with PHP, JQuery, Ajax, ActionScript an advantage
•    Able to deal with cross browser compatibility challenges
•    Excellent problem solving skills
•    Understanding of SEO best practices
•    Fantastic written & verbal skills

Responsibilities:
•    Web Design from Photoshop to working HTML
•    Information Architecture, Planning and Online Strategy
•    Website administration, updates, content management
•    Design and execute online advertising
•    Design and execute eNewsletters
•    Client CMS training

Send your application to your resume to jobs@adimpact.com.au.
Please include your:
•    CV
•    Covering letter
•    Digital portfolio in PDF format, no more than 2MB.

Salary negotiable depending on experience. Immediate start for the right individual.
________________________________________________________________________________

About Us
SevenTwenty is a specialist firm dedicated to sourcing and representing professionals in the marketing communications, digital, advertising, broadcast media and publications sector. At present we have 12 agency roles and 5 client-side position. Whilst the odds are in favour for anyone looking for agency positions, we encourage client-side applicants to apply none the less as this is an area we aim to build this year.

Notices

The opportunity with the popular UK fashion label (see below) looking to setup roots in Oz is a job based in Melbourne. Melbourne not your cup of tea? Not to worry we have the job for Sydney too. Speak to Dan for details.
Follow @SevenTweety on Twitter for the Real Time updates of new opportunities as we get them.

Current Vacancies (17x)
·      Print Production Manager (3 month contract)
·      Freelance Art Worker.
·      Account Director (boutique agency)
·      Art Director (agency)
·      Brand Manager (national restaurant group)
·      Marketing Event Manager - (UK Fashion Label)
·      Freelance Digital Designer
·      Graphic Designer (investment company)
·      eLearning Multimedia Specialist (tier-1 mining)
·      Digital Designer (boutique agency SOR)
·      EOI Marketing Executive (National Retail Group)
·      PHP Developer $85k+Super (boutique agency)
·      Art Director (integrated agency)
·      Technical Director (integrated agency)
·      Senior Digital Creative (Digital agency)
·      Digital Media Planner/Buyer (Digital agency)
·      Account Director (boutique agency)

Who Should Apply?
If these positions are not suitable to your skillset don't let that discourage you from contacting us to tell us what is. If you are genuinely serious about planning your next career move or simply need a second opinion don't delay and register now by sending your resume and covering letter hello@seventwenty.com.au. Alternatively feel free to contact us on +618 6143 5454.
________________________________________________________________________________

Attention: Experienced Creative Staff...
Click here to Like us on Facebook!
Click here to check out our new website and current vacancies!
Click here to follow us on LinkedIn!

Stay abreast of all the latest market trends and developments, by contacting Roshelle, your industry expert and first port of call! We look forward to supplying your freelance and permanent requirements, to help you find that perfect staff member - and for those seeking work, we'll aim to assist you to secure your ideal role!

We understand the needs of the Perth market, so if you're pursuing employment, please send your CV through to roshelle.curtis@asphar.com.au to be considered for a number of upcoming freelance and permanent positions that are on the horizon!

Get yourself ahead of the pack and have a shot at scoring your dream role! When you register with Asphar Recruitment the sky is the limit - so target the best of local and national freelance and permanent opportunities, by approaching Roshelle Curtis - via roshelle.curtis@asphar.com.au!

Don't be complacent - get a placement! We regularly have a number of full time client vacancies and in-house freelance assignments waiting to be filled - talk to us today about your skills in the following areas:

Senior Integrated Agency Account Directors
Senior Integrated Agency Account Managers
Production and Studio Managers
Print Industry Client Account Service, Sales/BDM and Graphic Designers
Sign Making, Production and Signage Staff
Ad Agency Experienced Mac Operators
Corporate Experienced Graphic Designers
Telecommunication Project Engineers, Systems Integration Engineers and IT Network Administrators
Customer Service Specialists
Web/Digital Project Managers
Experienced Administration/Reception Staff

If you've registered previously, feel free to contact Roshelle on 0488 401 410 - and keep me updated on your availability, as roles regularly become available at short notice! (Positions are often, but not limited to, onsite freelance assignments, so we require experienced people only.)

To register, simply email your CV and Portfolio directly to roshelle.curtis@asphar.com.au or chat to her on 6252 6907.

SPOTLIGHT ROLES OF THE WEEK
Trade Coordinator roles
We are currently seeking a further Account Coordinator (Client Side) for an entry level position in Client Service. If you're experienced in Business Development, Account Management or Client Relationship Management, or are eager to establish a career in Client Service or BDM (where you'll be providing customer service to your own portfolio of existing clients), then please email through your CV to roshelle.curtis@asphar.com.au to get more information on an upcoming Wangara based Trade Coordinator roles, that may interest you!

UPCOMING ROLES
We are also accepting expressions of interest from any experienced Payroll, Accounts Receivable, Graduate and Senior Accountants to fill positions on the horizon. Please email through your CV or call Roshelle for more information on these upcoming roles.

Check out our website for more information on other roles also available www.asphar.com.au - and submit your CV or enquiries to Roshelle Curtis at roshelle.curtis@asphar.com.au to be considered for any career opportunities that catch your eye! Roshelle Curtis has worked in the industry and understands your needs, so for a confidential discussion, please call 08 6252 6907.

Asphar Recruitment offers over 24 years of industry experience, so maximize your success by leveraging on this wealth of knowledge and experience by contacting roshelle.curtis@asphar.com.au - and align yourself with Asphar Recruitment today!

]]> Cannes Lions and PHD invite delegates to play 'Win Cannes' with new app launch released today tag:www.campaignbrief.com,2013:/wa//3.28678 2013-05-14T23:37:12Z 2013-05-14T23:38:13Z

Ricki http://www.campaignbrief.com

Delegates at this year's Cannes Lions festival are set to join an MMOG - a 'massive multiplayer online game' - with the launch of the official Cannes Lions app, announced today.

The festival will see attendees awarded points called Pings. Pings are gathered via the app for a range of activities including attending seminars, networking with other attendees, collecting work to take home and much more.

The Pings collected via the app translate to points on a leaderboard, with only the top ten leaders displayed. And of course, 'points mean prizes'!

Each day (Monday to Friday) the individual at the top of the leaderboard at 17.00 hours will receive a prize. The person to get the most Pings on Saturday at 12.00 hours will be named the ultimate 'Win Cannes' victor and will win a delegate pass for Cannes Lions Festival 2014.

WATCH THE VIDEO
GET THE APP

Visit the Win Cannes website for more information.
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It's the first time a global festival on this scale has used gamification - the use of game mechanics in a non-game context to reward engagement.

Pings are a points scoring system devised and used by media agency PHD in its own global operating system, Source, which was launched at the start of this year. Game mechanics at the heart of the system mean that all 2,500 employees from around the world are part of a massively multiplayer online game which encourages collaboration and helps solve clients' advertising briefs.

PHD is also set to explore the subject of gamification in more detail with a seminar on 18 June on the main stage at the festival with guest speaker Jane McGonigal PhD. McGonigal is a world-renowned designer of alternate reality games and author who will explore how games can be designed to improve real lives and solve real problems.
]]> Comments (0)]]> HIF launches new look via Rare Creative Thinking tag:www.campaignbrief.com,2013:/wa//3.28654 2013-05-14T04:29:39Z 2013-05-14T04:39:52Z

After almost 60 years, WA based national health fund HIF has rebranded, giving it a fresh new look.

Apart from a new logo, HIF also has developed a new slogan, "Your Health, Your Choice", replacing its current slogan, "The Smart Choice for Health Cover."

The rebrand coincides with HIF approaching an annual turnover of $100 million, meaning it can continue to deliver the benefits of strong growth and success to its members.
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"We are aiming to build increased brand awareness and felt that the current logo, which had served us very well for many years, no longer reflected the innovations and service levels we are now delivering to meet our members' needs," he said.

"We also wanted the brand to resonate with those people taking out health insurance for the first time, and let them know that HIF is a better alternative to the big health funds operating in WA.

"Although we have refreshed our logo to better reflect the modern HIF, we've also been very careful to retain our heritage. We have been investing in building brand awareness in recent years, and rather than go back to square one, we want our members and WA consumers alike to be able to easily tell that it is the same trustworthy HIF with the same great service, affordable health covers and member benefits as before."

A letter was sent to members advising them of the change and a new advertising campaign created by Rare Creative Thinking will appear on television and online from this week.

HIF's website has also been redesigned to reflect the changes.]]> Comments (4)]]> Cannes Lions partners with YouTube + Mindshare to launch Lions Live: vote and view live online one seminar session each day of the festival tag:www.campaignbrief.com,2013:/wa//3.28618 2013-05-13T13:44:09Z 2013-05-13T13:44:54Z

The Cannes Lions International Festival of Creativity has announced that this year, a selection of its world-class content will be streamed live across the globe through Lions Live - a partnership between Cannes Lions, global media agency network Mindshare and YouTube.

Lions Live will stream one live seminar session per day on the Cannes Lions YouTube Channel for the duration of the Festival, with sessions selected via an open vote by the public. Each streamed session will then be accessible on-demand for a period of two weeks following the Festival. Voting for the session to be streamed will be opened on Friday 24 May 2013 and will close one week before the Festival begins.
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Some of the globally-renowned speakers that will take to the stage at this year's Festival include Jenson Button, Lou Reed, Sean Combs, Annie Leibovitz and Jack Black. While industry legends will include Lee Clow, Global Director of Media Arts, TBWA\Worldwide, Chairman, TBWA\Media Arts Lab; Nick Law, Global Chief Creative Officer, R/GA; Maurice Lévy, Chairman, CEO, Publicis Groupe; Andrew Robertson, President, Chief Executive Officer, BBDO Worldwide; Sir Martin Sorrell, Chief Executive, WPP; and James Hilton, Co-Founder, Chief Creative Officer, AKQA.

Says Nick Emery, CEO, Mindshare: "We believe that we work in the most exciting industry in the world and we are delighted to be able to share some of the reason why with the wider marketing world. We believe that marketing has to be fundamentally adaptive to achieve the best results and Lions Live is an experience that adapts, where the viewer's decide the content."

Adds Matt Brittin, VP Google, Northern and Central Europe: "Cannes Lions attracts the world's best creatives to share the latest and boldest ideas. As YouTube is the home of so much creativity on the web, it's incredibly exciting that amateur and professional creatives from around the world can tune in to the livestream to be part of this premiere festival of creativity."

The Cannes Lions International Festival of Creativity takes place from 16-22 June 2013. Further information about this year's Festival Programme can be found online at canneslions.com ]]> Comments (0)]]> Share your experience and give a little back to the Perth marketing & advertising industry with the Emerging Marketers WA Mentor Program tag:www.campaignbrief.com,2013:/wa//3.28596 2013-05-13T02:55:52Z 2013-05-13T03:10:02Z

The Emerging Marketers WA Mentor Program aims to connect young Western Australian marketing and advertising professionals with marketers who already have substantial experience in the profession.

President of Emerging Marketers WA, OMDWA Account Coordinator Stefan Schoombee first signed up to the program two years ago. Schoombee was thrilled to be paired with Ralph McManis, CEO of Cape Brand and Founding Partner of The Brand Agency.

"Ralph was a great inspiration. He shared his career stories, informed me about AdSchool and offered excellent advice on how to succeed in the industry. Based on the experience of myself and others, I'd highly recommend signing up for the program."

The program officially launches at 6pm, Tuesday 28th May at Tiger Lil's, Perth. Mentee & Mentor registrations close this Friday 17th May.

Mentees can register here and Mentors can register here.

More information about the program can be found here. Otherwise feel free to email Stefan at emwa@ami.org.au. ]]> Comments (0)]]> Do car radios have a future? tag:www.campaignbrief.com,2013:/wa//3.28554 2013-05-10T04:48:15Z 2013-05-10T05:02:48Z

An interesting discussion on the future of car radios on ABC Radio National's Media Report yesterday. ]]> Comments (0)]]> Mixed results in latest newspaper figures tag:www.campaignbrief.com,2013:/wa//3.28551 2013-05-10T03:32:40Z 2013-05-10T04:03:59Z

The latest ABC Circulation figures show The West Australian was the only major metropolitan daily newspaper in Australia to increase circulation over the quarter, albeit by the slightest of margins. In the three months to the end of March 2013,...

The latest ABC Circulation figures show The West Australian was the only major metropolitan daily newspaper in Australia to increase circulation over the quarter, albeit by the slightest of margins. In the three months to the end of March 2013, sales of The West Australian M-F rose 0.05% (from 176,105 to 176,189) while every other daily newspaper in Australia fell.

Year-on year though, The West Australian recorded a fall of -2.02% (179,824 to 176,189) Monday to Friday, while The Weekend West dropped -3.92% (314,568 to 302,250). Even so, The Weekend West was the third highest selling Saturday newspaper in the country.

The West's results were better than every other major metropolitan paper, with the exception of Saturday's Australian Financial Review, which recorded a stellar 18.17% increase YOY (69,057 to 81,606).

The Sunday Times slipped -3.72% for the quarter (267,279 to 257,330) and -8.13% YOY (280,112 to 257,330).

Roy Morgan figures show Readership for both papers fell year-on-year, although the base numbers are still strong. The West Australian's average readership M-F was 496,000 (-4.4%) and 696,000 (-6.5%) on Saturday. The Sunday Times was 597,000 (-5.8%).
]]> "In the three months to the end of March, sales of The West Australian rose while every other daily newspaper in Australia fell. The latest ABC circulation audit and Morgan Readership results* have confirmed that The West Australian and The Weekend West remain WA's number one newspapers for advertisers. Every week 985,000 West Australians read at least one edition of The West Australian generating a huge 3.1 million exposures for advertisers, making The West Australian an advertising medium not to be overlooked."

The Sunday Times' Michelle d'Almeida (pictured) said it was a solid result for her paper.

"I'm delighted that more than a quarter of a million (257,330) West Australians continue to buy The Sunday Times each week...[and] I'm pleased that The Sunday Times has the largest single day audience of 597,000 on the day West Australians are most engaged. Sunday has become the number one day for retail sales in Western Australia and is the day when West Australians are most likely to make purchasing decisions for big ticket items. Because of this, the value of The Sunday Times as an advertising platform and its influence in a consumer's purchasing decision increases greatly."

Readership: Morgan Readership Survey 12 months to 31 March 2013 Circulation: ABC audit three months to 31 March 2013.]]> Comments (0)]]> Sirens Round 1 2014 entry deadline closes Friday tag:www.campaignbrief.com,2013:/wa//3.28516 2013-05-09T06:05:15Z 2013-05-09T06:06:11Z

Round 1 of the 2014 Siren Awards closes tomorrow. Don't miss out on your chance to win a trip to Cannes for you and your client. Click on the link and enter now. It only takes 5 minutes.

Round 1 entries must have aired at least 10 times on a commercial radio station anytime between 1 March and 10 May 2013.

ENTER HERE
]]> ]]> Comments (0)]]> Yoke CD Richie Meldrum reports on 'six of the best' at agIdeas International Forum in Melbourne including Droga 5 creative chairman David Nobay tag:www.campaignbrief.com,2013:/wa//3.28513 2013-05-09T05:57:34Z 2013-05-09T05:58:28Z

Yoke creative director Richie Meldrum reviews the adIdeas International Design Forum that took place last week in Melbourne - part of Design Week.

The creative equivalent of anabolic steroids, the agIdeas International Forum is a three-day dose of insight, advice and inspiration from design professionals spanning the full spectrum of the industry.
]]> International Design Week, established back in 1991 by brand and design monolith Ken Cato, the forum is a simple set up. 40 designers from across the globe are invited to give 20-minute presentations on who they are, what they do and whatever else they can fit within their allocated time slot.

The speakers come from, and work in, a diverse range of specialist areas within the design industry. There were fashion designers, choreographers, typographers, architects and more. One minute we had the senior curator at Australia's National Portrait Gallery, the next a Bondi Hipster.

Such was the scope of the field, you might expect for the vast contrast in subject matter to be overwhelming, especially in such a concentrated format. However, the line was walked well, and through carefully considering scheduling, it was a case of variety over disparity, which made for a delightfully enjoyable listening experience for the vast majority of the time.

The mix of subjects was matched by the different presentation styles. While some were clearly seasoned pros at this conference-speaking lark, others were a touch more wet around the ears. No matter how highly regarded you are, getting up in front of a dark abyss where you know there are 2000+ faces starting at you, can be pretty scary. Those with more elementary presentation skills wisely made use of the impressive audiovisual set up, displaying their work large scale on a huge screen as they talked to help keep the audience engaged.

Although the event had not been advertised or branded with a particular topic or theme, it did seem that many of the speakers geared their presentations towards those in the early stages of the careers with much of the rhetoric based around a 'you are the future' type mantra. This seemed an appropriate angle given the fact that a large portion of the crowd was made up of Gen Y kids thanks to the event's links with various educational institutions. However, this doesn't mean to say that those with a few more years under their belt were overlooked - far from it. The value of an event like this, with such a high standard of creative talent on display, is something that can be appreciated by all, regardless of how far down your career path you are.

While all the speakers brought their own unique offering to proceedings, the following is a selection of those who earned a special mention.

David Nobay

Creative chairman at highly regarded advertising agency Droga5, David Nobay stepped in with a bit of a reality check, bursting the bubble on the idea of a creative utopia that has been built up by some of those who have presented before him.

With a number of real life statements from the ad industry and a refreshingly different presentation that exposes what he calls 'the ugly truth', Nobay started of by mentioning a topic that has been notably absent in all presentations thus far - clients. Not all clients actually want great work, he explains, and furthermore, what we might think is great work and what a client thinks is great work is not necessary the same thing. To avoid this horrible and painful situation arising, Nobay recommends doing what he does which is to directly ask the client exactly what success looks like to them, so that everyone knows what the aims are.

The second of Nobay's home truths is that there are simply too many of us. There are lots of people looking for jobs in the creative industry and not enough people leaving to free up space. He lists three types of creative people - great, good and gifted. A while back it was ok to be just good because there was enough work going around - not so these days.

Next he admits that, in creative advertising at least, the exotic is gone. The idea of a Don Draper type, sipping an Old Fashioned and bluntly telling a client that it's 'my way or the highway' has been permanently resigned to the realms of legendary tales from yesteryear.

VIEW DON DRAPER SALES PITCH

Finally, Nobay said that the creative industries had forgotten how to sell and quoted his college, Dorga5 founder David Droga who apparently said it's not a great idea if you don't make it. He went on to explain how the nature of advertising has become more complex. No longer is it simply a 30 second TVC, and a ¼ page press ad. Today advertising is about product, changing behaviour and generating messages that will earn their own distribution channels. In an environment like this, Nobay stressed the importance of being able to sell those new ideas to the client and convincing them that they have to make it. This can only be done by positioning an idea so it doesn't look crazy - it looks brave.

www.droga5.com
@droga5

Neville Page

Neville Page is a creature and concept designer for both film and TV who has worked on some of Hollywood's biggest blockbusters including Avatar, Prometheus, Star Trek and Tron. A smooth talking, sharp dresser with a special knack for crowd control, Page urged the audience to follow the approach of perhaps the greatest creative thinker of all time - Leonardo da Vinci. Page talked of da Vinci's remarkable thirst to create, no matter what form it took, and of the almost spooky foresight the polymath demonstrated when coming up with ideas, theories and inventions that were far ahead of their time.

Moving on to introducing his own work, Page explained the extreme lengths that he goes to when researching the finer details behind the fantastic creatures he has created for the likes of James Cameron and J.J.Abrams. This included building a skeleton skull structure and manipulating the jaw movement he had copied from a snake so that the Toruk (the dragon-like predators feared and honoured by the Na'vi people in Avatar) could look graceful when their moth was closed and terrifying when open.

WATCH THE VIDEO

Page also revealed a surprising source for some of his creations, which he discovered when mucking around on his laptop with a mate when they were at a party. Using some of the shape shifting effects on Apple's Photo booth application, Page found that he could get some interesting interpretations of his own body parts as well as various everyday objects including a plucked chicken. The distorted shapes he captured would often trigger an idea for a new creation and, after adding a neck, eyes, colouring, additional detail and some further trickery, would turn into a final result worthy of any screen.

www.nevillepage.com
@NevillePage

John Crawford

New Zealand photographer John Crawford gave a rousing presentation in which he identified passion, desire and inspiration as three muses to invoke in the search for creative achievement. Moving through his portfolio of work, the audience was shown a wide selection of images including

some from his series of aerial nudes. These shots were taken from a helicopter high above the ground and show naked bodies lying flat against different backdrops both natural and man made. Crawford uses the human body to give scale, depth and focus to this series of photos. He also harnesses the power of symmetry in order to provide a path for the eye to move comfortably around the image.

According to Crawford, good photographs don't just happen, you have to make them happen, and, thanks to the introduction of the camera phone, we now have the necessary tools at our fingertips 24/7. Crawford revealed he took 12,000 photos with his iPhone in the last 12 months, that's a pretty staggering 47 images a day (all using hipstamatic to give it a neat square crop).

There is nothing wrong with the quality of the camera on an iPhone he tells the audience, and proves his point by showing a selection of beautiful shots of street dogs, landscapes and portraits - all taken on his iPhone - on the large screen. He finishes with a quote from Austrian photojournalist Ernst Haas, which fits nicely within his own specialist subject as well as the aspirational framework around which the event is constructed.

"There is only you and your camera.
The limitations of your photography is in yourself. What you are is what you see." Ernst Haas

www.johncrawford.co.nz

Claire Kahn

Claire Kahn is an executive designer at Californian based design firm WET. The firm specializes in creating environments and experiences that use water, light and other sensory effects to engage and entertain.

Opening her presentation with a shot taken by her brother when he was lying on a dingy as a circle of water jets fire 30 feet into the air around him, Kahn begins by explaining her love of water and the elegance she sees in its shape, form and movement.

During her 20-minute presentation she shows some of the amazing fountains that she has been involved in devising, designing and developing, including the famous fountains of Bellagio in Las Vegas. According to Khan, the Bellagio fountains make such a strong statement because of where they are and what they stand for. Surrounding by the fake, the faux and the flashy in this typically 'Vegas' environment, the fountains are unique because they are not trying to be anything that they are not. It is this honesty that pleases Kahn so much.

WATCH THE VIDEO

Other work from WET includes a kinetic sculpture fountain where small jets of water rise from the ground of a plaza when people move into specific areas. The design of the sculpture is not complete until it is engaged. In another, we see a video clip of a huge circle sculpture in a park in Seattle. Groups of children stand tentatively at its base, knowing what's coming next. Suddenly, as the music reaches its peak, several large jets of water burst out from the centre of the circle in all directions and the kids run, laughing and screaming to try and avoid a drenching.

Kahn closes with a glimpse of a stunning new project WET is undertaking using a new technique that combines water with its opposite - fire. We are shown a fountain consisting of rows of small spouts from which bubbles made from the water's surface are created. Inside each bubble is a flickering flame, steadily burning inside its own watery capsule in what is an awesome combination of polarized elements being brought together.

www.wetdesign.com
@WET_Design

Kane Hibberd

Oddly enough, Melbourne music photographer Kane Hibberd opens his talk by revealing he doesn't actually like photography that much. Instead, his explanation for his chosen career path is that he couldn't draw or paint but had images in his mind that he needed to get out and the only vehicle with which he could do this was a camera.

A former sound engineer who spent a lot of time backstage at various gigs and festivals, Hibberd enrolled in a course at RMIT in what was a bit of a whim after buying an SLR and taking the advice of a friend who said he should go back to uni study photography.

Apparently, his intended subject matter wasn't even

music. Hibberd thought he'd take photos of interiors or architecture for a bit of easy cash. However, after being told that his shots of this were shit and his music ones were good, he realised he was off target and started to take more and more shots of his mates who were in bands at the time.

Now a leading figure in the Australian

music scene having shot hundreds of artists, gigs and festivals, Hibberd sited his former career as a sound engineer as one of the things that gave him a leg up when he first started his business. His experience in the music industry where he laid witness to the ins and outs of touring, recording, management and more, meant he was

able to use his inside knowledge to his advantage as a professional photographer, including calling up a few old contacts for a favour.

Hibberd explained that he sees his creativity as the other factor to the success he's had in his career. In his 20-minute slot he talked about really trying to think about what the band are trying to say and reflecting this in his photos. This involves looking at the song titles, themes of the music or the words to a particular song to try and get a creative concept that relates back to the release. An example of this in operation was shown through his image of Gotye for the album Making Mirrors, which shows the singer-songwriter matched against his own reflection.

www.theartofcapture.com
@kanye_lens

Chris Khalil

Chris Khalil, Director of User Experience and Design at News Limited, gave a fascinating presentation on the work that he does in the field of User Experience Design (UX).

Starting off by admitting that many people still don't know exactly what the term UX actually means, Khalil explained that he liked to think of his areas of expertise as a combination of the head and the heart, where both the back-end structure and the visual delivery of the information of a digital interface take equal importance.

Khalil, talked about how working in UX design means working with ungoverned materials where new and emerging technologies and methods of digital communication mean the goal posts are constantly shifting. Here you do not have the historical rules of application that exist in other disciplines in the physical world - design in digital never ends.

Khalil revealed that his ultimate goal was for the work that he does to be invisible to the user. It should be so intuitive and so natural that no one even knows it's there. If you're familiar with some of Apple's key products, a company for whom UX played a critical role in everything it does, then you will know what Khalil means when he says that good UX is most notable by its absence.

Consumer research appeared to play a central role in the way Khalil operates. He uses surveys and focus groups to ensuring the final outcomes are to brief, and to bring and objective truth to a subjective topic. This even extended to examining eye tracking to learn what areas of a digital interface people are looking at.

Offering some final advise applicable to all creative endeavors, Khalil exalted the virtues of exploration over refinement and urged the audience to purposefully try out lots of options so that bad ideas can die quickly.

www.chriskhalil.com
@chris_khalil

The agIdeas Design Forum was a fantastic event - well programmed, well planned and well executed, if ever there was an experience to enhance interest, spur ambition and drive you to be more creative at work or in life in generally, then surely this must be it.

Richie Meldrum is Creative Director at Yoke www.yokedesign.com.au ]]> Comments (0)]]> Aegis Media Australia + New Zealand deputy chairman Stuart Mitchell resigns after 21 years tag:www.campaignbrief.com,2013:/wa//3.28515 2013-05-09T05:23:06Z 2013-05-09T06:04:17Z

Aegis Media Australia & New Zealand yesterday announced that Stuart Mitchell (left), deputy chairman, has resigned from the company.

Says Mitchell: "This decision was not an easy one, however it is time for a change and the next evolution in my life. It has been an amazing personal journey over the last 21 years; to help and lead our family media business to develop into the largest and most diverse communications group in Australia. I have learnt much, made many personal and professional friendships, locally and globally, for which I will be forever thankful.

"Aegis Media ANZ is a group of some 30 media, marketing and communications businesses, many of them leaders, specialists and number one in their field, with over 1,100 highly creative, skilled and committed staff. In the last 12 months, as in the 21 years previously we have continued to innovate, and the Dentsu tie up will bring additional opportunities to accelerate this. With the quality of our local leaders and staff, I could not be leaving the business in better shape."
]]>
Says Luke Littlefield, CEO - Aegis Media ANZ: "Over the past 21 years Stuart has made an enormous and often unheralded contribution to the businesses of Mitchell & Partners, the Mitchell Communication Group and more recently Aegis Media. His legacy will be long lasting in terms of the staff, the evolution of the group through the acquisitions and organic business growth he has led, and relationships with clients and the media."
]]> Comments (0)]]> Australia ranks #2 in the world at One Show; McCann Melbourne's DWTD wins Best of Show plus three Gold and one Bronze; DDB Sydney in second place with one Gold and one Silver Pencil tag:www.campaignbrief.com,2013:/wa//3.28504 2013-05-09T03:52:18Z 2013-05-09T03:52:49Z

The One Club has announced the winners for the 40th Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in advertising. There were 554 winners from 34 countries who emerged from a competitive pool of over 11,500 submissions.

Australia has ranked #2 in the world behind the U.S. for the first time beating the U.K.

Click here to view the complete list of One Show winners.
]]> Dumb Ways to Die" for Metro Trains in The One Show's "Integrated Branding - Public Service Announcement" category as well as winning three Gold Pencils and one Bronze Pencil. P&G won Client of the Year for their work with Old Spice, Tide and their "Best Job" campaign that ran during the 2012 Olympics in London.

DDB Sydney took home a Gold and Silver Pencil for its 'Park Assist Technology' campaign for Volkswagen Group Australia; George Patterson Y&R won a Silver Pencil for Defence Force Recruiting's 'Mobile Medic'; Clemenger BBDO Melbourne won a Silver Pencil for Carlton & United Breweries - Fosters' 'Beer Chase' spot;

The Monkeys/MAUD Sydney's 'Mixionary' work for Diageo scored them a Bronze as well as BMF's 'Baby faces' spot for ALDI's Mamia scoring Bronze.

Overall, there were 34 Gold Pencil winners, 38 Silver Pencil winners, 20 Bronze Pencil winners and 462 Merit winners who were honored today at Alice Tully Hall, Lincoln Center in New York City.

Says Mary Warlick, CEO of The One Club: "McCann/Melbourne managed to tap into something special with 'Dumb Ways to Die,' as shown by the 50 million-plus views on YouTube. They turned what might have been a morbid topic into a funny, catchy spot that charmed and, more importantly, raised awareness."

Dumb Ways to Die was created to engage an audience that is indifferent to safety messages, to reduce the number of serious and fatal accidents on the Metro Trains Melbourne rail network.

The catchy tune and music video were designed to capture the reality of most train accidents--they are almost entirely preventable and would never happen if the people involved didn't do something dumb.

Spearheaded by a music video and song that can be downloaded from the iTunes store or via DumbWaysToDie.com, the campaign also appeared on radio, online Tumblr, small and large outdoor spaces and across the Metro Trains network. The campaign immediately received enthusiastic global media attention.

Says John Mescall, executive creative director of McCann Australia and the creative director on "Dumb Ways To Die,": "Our whole team, including our wonderful client, is honoured and overjoyed at the generous reaction we've received from the global advertising community. We certainly made this message to be shared, but it's fair to say that it spread a little more successfully than we dared hope for."

McCann India was also recognised with two Gold and one Silver Pencil for its campaign for Western Union Money Transfer, as well as 4 additional Merit awards. McCann Worldgroup agencies received a total of five Gold, one Silver, 1 Bronze Pencil and 18 Merit awards. The network is also shortlisted for an additional 17 awards at The One Show Interactive Awards.

Says Harris Diamond, CEO, McCann Worldgroup: "This is a terrific achievement for the team from Melbourne and India. I can't say enough how proud I am of their brilliant, one-of-a-kind multiplatform campaign, 'Dumb Ways To Die,' which captured the imagination of tens of millions of viewers around the globe. It is, simply, a stroke of pure creative genius."

The following are among the most highly awarded agencies of The One Show 2013, all of which won Gold Pencils for the following work: Wieden + Kennedy/Portland for "Best Job" (client: P&G); Barton F. Graf 9000/New York for "A Long Day of Childhood" (client: Ragu); BBH/London for "Three Little Pigs" (client: The Guardian); Droga5/New York for "Help! I Want to Save a Life" (client: Help Remedies/DKMS); and Wieden + Kennedy/New York for "The Name" (client: ESPN).

Says Warlick: "There's been a departure from the slapstick humor that dominated beer commercials in recent years and a rise in more thoughtful humor as well as an emphasis on in-depth storytelling."

The One Show remains the pinnacle of creative achievement by providing a showcase of the world's best work, and by inviting collaboration among individuals who are actively developing outstanding work. Perth's Shedcsc reached finalist status this year.

One Show Interactive winners will be honored at Terminal 5 in New York City on May 10th.]]> Comments (3)]]> Bestads Top 6 of the Week reviewed by Russell Ramsey, executive creative director, JWT London tag:www.campaignbrief.com,2013:/wa//3.28499 2013-05-09T03:14:16Z 2013-05-09T03:15:11Z

Ricki http://www.campaignbrief.com

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Russell Ramsey, executive creative director of JWT, London.

READ HIS REVIEW ]]> Comments (0)]]> This week's employment opportunities tag:www.campaignbrief.com,2013:/wa//3.28442 2013-05-08T01:33:23Z 2013-05-08T01:41:25Z

The opportunity with the popular UK fashion label looking to setup roots in Oz is a job based in Melbourne. Melbourne not your cup of tea? Not to worry we have the job for Sydney too. Speak to Dan for details.
Follow @SevenTweety on Twitter for the Real Time updates of new opportunities as we get them.

Current Vacancies (17x)
·      NEW | Print Production Manager (3 month contract)
·      NEW | Freelance Art Worker.
·      NEW | Account Director (boutique agency)
·      Art Director (agency)
·      Brand Manager (national restaurant group)
·      Marketing Event Manager - (UK Fashion Label)
·      Freelance Digital Designer
·      Graphic Designer (investment company)
·      eLearning Multimedia Specialist (tier-1 mining)
·      Digital Designer (boutique agency SOR)
·      EOI Marketing Executive (National Retail Group)
·      PHP Developer $85k+Super (boutique agency)
·      Art Director (integrated agency)
·      Technical Director (integrated agency)
·      Senior Digital Creative (Digital agency)
·      Digital Media Planner/Buyer (Digital agency)
·      Account Director (boutique agency)

Who Should Apply?
If these positions are not suitable to your skillset don't let that discourage you from contacting us to tell us what is. If you are genuinely serious about planning your next career move or simply need a second opinion don't delay and register now by sending your resume and covering letter hello@seventwenty.com.au. Alternatively feel free to contact us on +618 6143 5454.
________________________________________________________________________________

Senior Integrated Agency Account Directors
Senior Integrated Agency Account Managers
Production and Studio Managers
Print Industry Client Account Service, Sales/BDM and Graphic Designers
Sign Making, Production and Signage Staff
Ad Agency Experienced Mac Operators
Corporate Experienced Graphic Designers
Telecommunication Project Engineers, Systems Integration Engineers and IT Network Administrators
Customer Service Specialists
Web/Digital Project Managers
Experienced Administration/Reception Staff

2x IT Network Engineers/Technicians - We require experienced senior level technicians to manage client relationships, communicate and develop the network - with knowledge of Cloud service and management, SharePoint, VMware, and server experience, including hands on building. Please email through your CV to roshelle.curtis@asphar.com.au to be briefed on these roles, with a proposed salary range of $80-110K.

1x .Net Web Developer - The potential salary for this role will be between $80-110K, based on experience. Please email through your CV to roshelle.curtis@asphar.com.au to be considered.

1x Marketing/PR Professional - Senior successful candidates can expect a salary between $70-100K - as their role would require mentoring, leadership and management, whilst a more intermediate applicant would attract $60-70K - as the role will be tailored to the skill set and experience of the successful candidate. Please email through your CV to roshelle.curtis@asphar.com.au if you wish to express your interest.

1x Graphic Designer - This role is on offer between $60-80K, with a more senior candidate also being considered for mentoring and management opportunities, at the higher end of the salary structure - if experienced within those areas. Please email through your CV to roshelle.curtis@asphar.com.au if you would be interested in securing a position.

BDM/Sales experts
We are currently seeking a Marketing/Agency based BDM for an opportunity to join small boutique agency specialising in Design, Print and Web. If you enjoy networking and are active at securing new business, whilst developing existing portfolios, then please email through your CV to roshelle.curtis@asphar.com.au to be considered for this exciting opportunity.

Trade Coordinator roles
We are currently seeking a further Account Coordinator (Client Side) for an entry level position in Client Service. If you're experienced in Business Development, Account Management or Client Relationship Management, or are eager to establish a career in Client Service or BDM (where you'll be providing customer service, to your own portfolio of existing clients), then please email through your CV to roshelle.curtis@asphar.com.au to get more information on an upcoming Wangara based Trade Coordinator roles, that may interest you!

Network Administration work
Experienced in Network Administration, and familiar with VMware and Cisco technology - then please email through your CV to roshelle.curtis@asphar.com.au to be briefed on two positions on the horizon.

Web & Digital Sales
Experienced in lead generation, sales support or closing prospects - especially within the web or digital realm? If so please email through your CV to roshelle.curtis@asphar.com.au to be briefed on a lead generation and sales person position on the horizon.

UPCOMING ROLES
We are also accepting expressions of interest from any experienced mining telecommunications Systems Integration and Project Engineers to fill positions on the horizon. Please email through your CV or call Roshelle for more information on these upcoming roles.

Check out our website for more information on other roles also available www.asphar.com.au - and submit your CV or enquiries to Roshelle Curtis at roshelle.curtis@asphar.com.au to be considered for any career opportunities that catch your eye! Roshelle Curtis has worked in the industry and understands your needs, so for a confidential discussion, please call 08 6252 6907.

Asphar Recruitment offers over 24 years of industry experience, so maximize your success by leveraging on this wealth of knowledge and experience by contacting roshelle.curtis@asphar.com.au - and align yourself with Asphar Recruitment today!

]]> Perth Zoo launches 'Who Am I?' campaign via The Brand Agency showcasing interesting facts tag:www.campaignbrief.com,2013:/wa//3.28386 2013-05-06T18:38:07Z 2013-05-08T02:26:57Z

Can you guess which animal at Perth Zoo likes to splash urine on himself?

This TV commercial is part of the integrated 'Who Am I?' campaign created by The Brand Agency, Perth, which showcases fun and interesting facts about some of the zoo's lesser known animals.

By encouraging visitation, people can take part in the interactive game, find the mystery animals and win an annual family membership.

VIEW THE SPOT ]]> Comments (4)]]> UK fruit squash brand Robinsons launches emotive 60 second spot via BBH London tag:www.campaignbrief.com,2013:/wa//3.28357 2013-05-06T03:41:58Z 2013-05-06T03:52:50Z

BBH London has released a charming new TV campaign for Robinsons, the fruit squash brand owned by leading soft drinks manufacturer, Britvic.

The emotive 60 second film celebrates the simple brilliance of energetic family play. It captures the relationship between two boys and follows them as they enjoy kicking a football around the park, throwing stones into a river and having 'sword' fights with twigs.

VIEW THE SPOT
]]>

After racing home exhausted, the boys glug down two glasses of Robinsons, and soon after one of them falls asleep. The other unties his shoes and carries him up the stairs, before tucking him into bed. In the next shot it is revealed that the boy who has been carrying his mate is in fact the dad, carrying his small son to bed. The film ends with the line 'It's good to be a dad. It's better to be a friend.'

'Pals' was shot by directing duo Si & Ad at Academy Films. The pair are perhaps best known for their work on Match.com, which picked up Golds at almost all awards shows around the world, including Cannes, AICP, the British Arrows and the One Show. They were also behind last year's Durex 'Vinyl' and Thinkbox 'Harvey & Rabbit', and were named number 4 on Campaign's Best Directors of 2012 list.

BBH Creative Team: Matt Moreland and Chris Clarke, Sarah Hardcastle and Elliot Shiels
BBH Creative Director: Hamish Pinnell and Justin Moore
BBH Producer: Glenn Paton
BBH Strategic Business Lead: John Harrison, Becky Russell
BBH Strategist: Lilli English
BBH Team Director: Alex Monger

Production Company: Academy Films
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Dom Thomas
DoP: Barry Ackroyd
Post Production: The Mill
Editor/Editing House: Joe Guest @ Final Cut
Sound: Nick Angell]]> Comments (0)]]> The Australian Writers Guild presents Jan Sardi: 'Constructing movies' - this Thursday, May 9 tag:www.campaignbrief.com,2013:/wa//3.28342 2013-05-06T01:03:02Z 2013-05-06T01:41:18Z

How to you write a good screen story? How do audiences get involved in a movie? What is the difference between narrative and plot? Academy Award nominee Jan Sardi will discuss the essentials of good drama and his personal approach to the craft of screenwriting, including the ingredients of a successful adaptation. Mark Naglazas will host this free talk and Q&A.

Jan Sardi
Jan Sardi is one of Australia's eminent screenwriters and President of the Australian Writers' Guild. In 1997 he received an Academy Award Nomination for his screenplay for Shine as well as BAFTA, Writers' Guild of America, and Golden Globe award nominations. Jan has also won numerous awards for his work in film and television in Australia, including best screenplay for Shine (AFI and AWGIE Awards). In 2003 he wrote and directed the award winning film Love's Brother, an Australian/UK production. Jan also adapted the hit films The Notebook and Mao's Last Dancer for the screen. His current projects include adaptations of The Secret River by Kate Grenville, and Remarkable Creatures by Tracy Chevalier.

When: 7.30pm, Thursday 9 May 2013
Where: State Library Theatre, 25 Francis Street, Northbridge
Entry: FREE
Reserve your seats: Email Alan Payne at the Australian Writers' Guild: wa@awg.com.au Please put 'Your Surname Constructing Movies' in the subject heading.
]]> Comments (0)]]> Greenpeace targets Coca-Cola in a new campaign and tells the company to 'stop trashing Australia' tag:www.campaignbrief.com,2013:/wa//3.28355 2013-05-06T00:38:54Z 2013-05-06T03:39:28Z

On the eve of Coca-Cola Amatil's AGM, Greenpeace has launched a television advertisement skewering the beverage giant's efforts to sabotage a national 'cash for containers' scheme.

Says Reece Turner, senior campaigner at Greenpeace Australia Pacific: "Coca-Cola has relentlessly bullied politicians, spent hundreds of thousands of dollars silencing recycling advocates and taken the Northern Territory (NT) Government to court to crush the Territory's community-supported scheme.

WATCH THE SPOT
]]>
The crowd-funded ad also seeks to encourage Australians to tell State Premiers to stand up for the environment by supporting a national 'cash for containers' scheme.

Says Turner: "Coke's efforts to crush this scheme are brazen and damaging to the environment. State premiers must stand up to Coke's bullying by making their support for an effective 'cash for containers' scheme loud and clear.

"With the support of Australians who want to see the health of our waterways and wildlife put ahead of corporate arrogance, we aim to get this advertisement on television screens across the country."

Australians use between 13-14 billion drinks containers a year and Clean Up Australia estimates that 45% of the rubbish collected every Clean Up Australia Day is beverage industry-related. The waste is particularly devastating for Australian marine birds. Scientists say two-thirds are affected by plastic, either becoming entangled, or mistaking it for food.

Says Turner: "Wildlife is needlessly dying with seabirds literally starving on a full stomach. The benefits of recycling refund schemes are well known and we hope people will agree - further delay can't be stomached." ]]> Comments (2)]]> Four of the 80 finalists of News Limited's Cannes Young Lions program are from Western Australia tag:www.campaignbrief.com,2013:/wa//3.28321 2013-05-03T14:24:15Z 2013-05-08T02:07:34Z

News Limited has today announced the finalists of its 2013 Cannes Young Lions program.

Four WA ad execs are through to the finalist stage -Caitlin MacDonald (The Brand) Liam Riddler and Alex Bolderoff from 303Lowe (digital) and Danya Watkins from Initiative.

Over two days, 63 judges including Jay Gelardi from The Monkeys, Andy Flemming from M&C Saatchi and Nicola Mansfield from Jurlique, determined the 80 finalists who had to respond to a brief outlining the strength of News Limited's multi-platform sport offering following the acquisition of Fox Sports in 2012.
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Says Mat Baxter, chair of the media judging panel: "This year we received a record number of entries and it's clear the Young Lions is now considered the premier competition for young talent in Australia.

"The quality of thinking and creativity was extremely impressive. The jury was spoilt for choice in selecting the finalists, and with so many strong entries this year is going to be tightest competition in a long time.

"Australia continues to demonstrate it has some of the very best young talent in the world."

Says Fiorella Di Santo, News Limited's group director - sales: "The Cannes Young Lions competition continues to grow every year and we're pleased to continue our role in uncovering fantastic creative talent in the Australian media industry.

"A record number of entries were received for the 2013 Cannes Young Lions program, up 34 per cent year-on-year, which is a clear indicator of the value the industry places on this competition.

"I am looking forward to the second round competition and awarding 10 talented creatives and advertising professionals the opportunity to attend the most reputable creative festival in the world. Good luck to all finalists."

Second round judging occurs from 14 May with winners being announced at a cocktail event on the evening of 16 May.

Winning teams will receive return flights to Nice, accommodation and a Young Lions registration to the Cannes Festival with access to all the seminars, awards ceremonies, showcases and the Young Lions party. The Young Lions registration also allows them to participate in the Young Lions Zone, which includes 10 master classes and interactive kiosks showcasing winning work from the worldwide Young Lions competitions.

The 2013 Cannes Young Lions Australian finalists are:

Print
Scott Zuliani and Annatara Clark-Sneddon, Badjar Ogilvy
Josephine Burns and Corey Silva, Junior
Alistair Geikie and Paul Gregson, M&C Saatchi
Gavin Chimes and Luke Chard, Droga 5
Mark Carbone and James Beswick, BMG
Claire Austin and Emlyn Allen, Lavender
Chris Hanrahan and Alexandra Hickmott, BWM Melbourne
Delia Mennell and Jon-Alexander Gunawan, Ursa Clemenger
Jess Povey and Peter Defries, Sapient Nitro
Jim Curtis and Ryan Fitzgerald, DDB Sydney
Jordan Davies and Alex Massey, Lavender
Josie Fox and Sara Oteri, Cummins Ross

Film
Daniel Grech and Jordy Molloy, DDB Melbourne
Simon Gibson and Emily Lynch, Clemenger BBDO
Gavin Chimes and Luke Chard, Droga 5
Mietta McFarlane and Peter Renigeris, Droga 5 & M&C Saatchi
Omid Amidi and Michael Ashton, DDB Sydney
Giles Clayton and Simon Hayes, Clemenger BBDO

Digital
Liam Riddler and Alex Bolderoff, 303 Lowe
Adam Stone and Long Truong, We are Social & JWT
Sam Dickson and Angelito Lawang, Big Red
Jack Emery and Zoe Yeoman, Big Red
Maggie Ryan and Helen Neville, DDB Melbourne
Kae Yen Wong and Rodolfo Nogueira Sarno, Host & MercerBell
Adrian Wong and Alex Schieder, Reborn & Leo Burnett
Bec McCall and Cam McMillan, Clemenger BBDO

Media - NSW
Rebecca Alexander, Match Media
John Corpuz, Match Media
Paul Den, UM
Mitchell Long, PHD
Jack Graham, MEC
Annika Hansen, Bohemia Group
Robert Bellamy, UM
Kristine Ballensky, UM
John Dawson, Mindshare
Jason Maggs, Mindshare

Media - VIC
Tania De Fazio, UM
Frank Curcio, UM
Daniel Hojnik, UM
Dean Schwal, OMD
Jennifer Carroll, OMD
David Toussaint, Mediacom
Bianca Wallis, Starcom Mediavest Group
Amy Denyer, Mediacom

Media - WA
Dayna Watkins, Initiative
Caitlin MacDonald, The Brand Agency

Media - QLD
Annabelle Rogers, OMD
Nelson Demartini, UM
Lachlan Kent, UM
Hannah Macauslane, UM

Marketing
Natasha Trindall, Cellarmasters Wine
Maeve Heim, L'Oreal Australia
Laura Bindon, AMP Capital
Tim Seow, Royal Automotive Club of Victoria (RACV)]]> Comments (1)]]> World Wide Mind and Heckler host exclusive private premiere for action surf feature film 'Drift' at Dendy Cinemas at Circular Quay last night tag:www.campaignbrief.com,2013:/wa//3.28311 2013-05-03T04:40:13Z 2013-05-03T04:53:16Z

To celebrate the opening of Drift, the latest action surf feature film, creative agency World Wide Mind and post production house Heckler hosted an exclusive red carpet premiere at Dendy Cinemas, Circular Quay last night.

The feature directorial debut from advertising wunderkind Ben Nott, co-directed with writer Morgan O'Neill, the film begins with a road trip from the east coast to a small town on Australia's rugged western coastline in the early 1970s and tells the story of two brothers at the genesis of the modern surf industry.

The movie, shot in Margaret River in Western Australia, was co-written by ex Perth producer Tim Duffy. He started Sauce Films in Perth with Mark Zagar, who still runs Sauce and Zagar was the second unit DoP on the film.
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The film recently took out the top three awards - Best Feature Film, Audience Choice, Best of the Fest - at the Rincon International Film Festival, Puerto Rico and is currently screening at the Newport Beach Film Festival.

Nott said he was excited that the debut had been received so well.

Says Nott: "I'm very grateful to have worked with so many talented people on this film. I've always been addicted to good ideas, executed well, in any medium. The learnings in advertising give you a great platform to help tell stories on any platform, including film."

Based on true stories of the early years of

companies such as Quiksilver, Billabong and Rip Curl, Drift is the dynamic tale of a complex family of outsiders who in their attempts to forge a future, stumble upon the worldwide multi-billion dollar cultural movement we know today.

Brothers Andy (Myles Pollard) and Jimmy (Xavier Samuel) and single mother Kat (Robyn Malcolm) form a volatile alliance to fashion custom-made Drift wetsuits and new shorter surfboards from their garage. The fledgling venture generates a buzz amongst local surfers, but their ideas are soon at odds with their conservative town and a violent feud with a drug-dealing biker gang ensues. Enter JB, an infamous surf filmmaker (Sam Worthington) and

Lani (Lesley-Ann Brandt), his gorgeous Hawaiian companion who drift into town just as the brothers' business and troubles begin to escalate.

Post house Heckler was involved in the project early on. It contributed various elements including the opening title sequence. Of note was a montage of 8mm film projections overlaid with vision from the film to create an authentic 1960s atmosphere for Drift's evocative premise.

Will Alexander, executive producer, said Nott had been a mentor, collaborator and dear friend for many years. The production has been a seven year-long labour of love. Production was tackled with two co-directors.

Nott said the production had been technically challenging from the outset.

Says Nott: "Everyone said we couldn't do it. We only had a 32 day shoot at a time of the year that was perilous in terms of weather and huge surf. Two directors became necessary to manage the project. It was a great experience. We were very well prepared and have a lot of respect for each other. So we work well together and have not had one disagreement. I enjoyed working with lots of talented people through out all stages of our films life. Now, its over to the audience." ]]> Comments (1)]]> New work on air from ECU, Kleenheat and RAC tag:www.campaignbrief.com,2013:/wa//3.28305 2013-05-03T03:40:25Z 2013-05-05T04:43:36Z

Here's a few new campaigns that have launched over the past few weeks. Unfortunately Campaign Brief hasn't been sent any credits or information on the campaigns but at least you can still view them and make up your own minds.Edith...

Edith Cowan University (ECU)
That's How University Should Be
303Lowe
This is a new world, it needs a new type of University. One that's not held back by the past, but in sync with today's technology and industry needs. A University where lecturers listen and students come first. A University where learning extends beyond classrooms and timetables, to wherever minds meet. A University that knows theory can be learned, but understanding comes from experience. A University whose purpose isn't just to prepare you for this vast, dynamic, unpredictable world but ensure you thrive in it.
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Kleenheat Gas
Turn To Kleenheat (Spot 1)
Trilogy
After 18 months of working in complete secrecy, Trilogy launched Kleenheat Gas in to the Natural Gas market with their 'Turn to Kleenheat' campaign. The television commercials feature everyday people dancing around their homes to a song written by Trilogy creatives Tony Williams and Steve Rowe, composed and produced by Nick Wood at Syn Studios in Tokyo, featuring local singer/songwriter Shameem. The independent single is available globally on iTunes.

Client: Kleenheat Gas
Kleenheat Gas Marketing Manager: Justin Magatelli
Agency Management: Jo Bulline, Carla Ormsby & Kim Brittain
Creatives: Tony Williams, Steve Rowe & Steve Browning
Prod. Co.: Split Screen
Director: Tony Williams
DOP: Allan Myles
Post: First Light
Music: Syn Studios, Japan
Vocal recording: Brainestorm

Kleenheat Gas
Turn To Kleenheat (Spot 2)
Trilogy

RAC
Committed to Help "Boxing"
JWT Perth
This is a new execution in the for the RAC campaign that was originally created by The Brand Agency. This spot has been created to refresh the existing series on air while new campaign is being developed by JWT. It was shot by ex Perth director Dave Wood from Film Construction. Wood also directed the original series.

]]> Comments (7)]]> R/GA NY's Nike+ FuelBand takes out World's Best Idea at NY Festivals; McCann Melbourne's 'Dumb Ways to Die' wins a Grand Award; Clemenger BBDO Melbourne wins Gold for Carlton Draught tag:www.campaignbrief.com,2013:/wa//3.28307 2013-05-03T03:30:26Z 2013-05-03T03:51:37Z

R/GA New York continued on its winning run tonight, taking out the coveted World's Best Idea for the Nike+ FuelBand at the New York Festivals International Advertising Awards held at the New York Public Library.

McCann Melbourne also continued its awards run, picking up the Grand Award (Public Service) for Metro Trains 'Dumb Ways to Die', while Leo Burnett Taylor Made, Brazil won the Grand Award (Outdoor) for the Hemoba/Esporte Clube Vitoria 'My blood is red and black' campaign.

The Nike+ FuelBand also scored five Gold World Medals - three for Digital, two for Integrated, while 'Dumb Ways to Die' won a Gold World Medal for Digital and 'My blood is red and black' won a Gold World Medal for Integrated.

Clemenger BBDO Melbourne scored a Gold World Medal for Carlton Draught 'Beer Chase'; Revolver/Will O'Rourke won a Craft Gold World Medal for Visual Effects for the TAC 'Thursday Arvo' spot; George Patterson Y&R Melbourne won a Gold World Medal for Australian Defense Force Recruiting's 'Mobile Medic' for Digital and Exit Films also won a Gold World Medal for its Victoria Bitter 'For a Hard Earned Thirst' spot for Film. DraftFCB New Zealand scored a Gold World Medal for Mini 'Driving Dogs'.

There were 51 Gold World Medals awarded on the night, 89 Silver World Medals, 122 Bronze World Medals and 788 Finalist Certificates.

Download the list of Winners: 2013-NYFA-all-winners-all-medals-Final.xlsx
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Clemenger BBDO scored another four Silver World Medals for its 'Spending Too Much Time With The Wife' campaign for Carlton Mid whilst Clemenger BBDO Sydney took home two Silver World Medals and two Bronze World Medals for TEDx 'Mimeisthai', one Silver World Medal and two Bronze World Medals for 'Telekenize The Rainbow' for Skittles, one Bronze World

Medal for its Foxtel London Olympics campaign and two Bronze World Medals for GE Australia 'The Print Ad That Actually Works'.

Other World Medal winners included Fin Design + Effects with one Silver; George Patterson Y&R with

four Silver for Mobile Medic and a Bronze for Schweppes 'Tumble'; Exit Films with two Silver and one Bronze; McCann Melbourne took home a Silver and a Bronze for 'Dumb Ways To Die'; Havas Worldwide Sydney/One Green Bean's 'Fair Go Bro' earned them a Silver; Whybin\TBWA Melbourne took home a Silver and a Bronze; Revolver/Will O'Rourke scored four Bronze; Alt.vfx got a Bronze, Leo Burnett Sydney took away two Bronze and Leo Burnett with one Bronze.]]> Comments (0)]]>