Campaign Brief Western Australia

Campaign Brief Western Australia tag:www.campaignbrief.com,2008-05-01:/wa//3 2010-03-15T07:04:03Z Movable Type Pro 4.25 Oasis Ball: The Silent Auction tag:www.campaignbrief.com,2010:/wa//3.8038 2010-03-15T06:19:37Z 2010-03-15T07:04:03Z

The Oasis Ball Silent Auction is all online this year - no bidding at the Ball - and it closes at 4.00pm this Thursday.There are only 6 items and they're still bargains (well, 5 are anyway):...

The Oasis Ball Silent Auction is all online this year - no bidding at the Ball - and it closes at 4.00pm this Thursday.

There are only 6 items and they're still bargains (well, 5 are anyway):
]]> • A Burswood package valued at $4000 is at $2200
• A wine package valued at more than $1000 is currently at $400
• A $150 Bunnings voucher is currently at $107
• An overnight stay at Fremantle's brand new Bannister Suites boutique hotel valued at $320 is going for $100

But what about the idiot who obviously has no idea about the whole auction thing and bid $250 for an overnighter at Pinnacles Edge Resort valued at $235! Then again, perhaps he's just a generous, big-hearted fellow who realises it's all for charity - and a bloody good one at that.

To bid, go to the Oasis Project website, click on the item listed on the right-hand side, then enter your details and place your bid in the 'comments' section.

Remember, bids close at 4.00pm this Thursday, March 18 - the day before the Ball.

2010 Oasis Ball Event Sponsors

]]> Comments (0)]]> Campaign Brief Awards: Who judged the work? tag:www.campaignbrief.com,2010:/wa//3.8034 2010-03-15T03:31:52Z 2010-03-15T05:49:17Z

Once again we assembled a panel of 15 top-class national and international judges for the Campaign Brief creative awards to be presented at the Oasis Ball this Friday night.

Ted Royer, Executive Creative Director of Droga5 New York (left) was Chairman of Judges, with the panel also including Ben Walker from W+K London (creator of the Honda 'Cog' multi award-winning commercial) and Asia's most awarded creative Jureeporn Thaidumrong (JEH Thailand). Here's the complete panel:
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Cam Blackley - Creative Director, Droga5 Sydney

Dave Bowman - Creative Director, Saatchi & Saatchi Sydney

Michael Canning - Creative Group Head, Leo Burnett Australia

Joel Clement - Regional Head of Art, Saatchi & Saatchi Asia

Steve DeWolf - Creative Group Head, Saatchi & Saatchi Auckland

Slade Gill - Creative Group Head, Saatchi & Saatchi Auckland

Thierry Halbroth - Joint Executive Creative Director, McCann Hong Kong

Graham Kelly - Former ECD and Creative Integrator, TBWA Singapore

Adrian Miller - Executive Creative Director, Saatchi & Saatchi Malaysia/Singapore

Marcus Rebeschini - Regional Executive Creative Director, Y&R Asia

Ted Royer - Executive Creative Director, Droga5 New York

Craig Smith - Creative Director, BBH New York

Jureeporn Thaidumrong - Founder & ECD, JEH United Bangkok

Ben Walker - Crteative Director, Wieden & Kennedy London

Micah Walker - Executive Creative Director, Publicis Mojo Sydney

They judged the 8 creative 'Best of Year' awards to be presented at the Oasis Ball on Friday night:

Radio (Single) - sponsored by Mix 94,5
Radio (Campaign) - sponsored by 96fm/6PR
Print (Single) - sponsored by The Sunday Times
Print (Campaign) - sponsored by The West Australian
Television (Single) - sponsored by Channel 7
Television (Campaign) - sponsored by Channel Nine
Online - sponsored by PerthNow
Out of Home - sponsored by the Outdoor Media Association

As usual, it's going to be a huge night with a few surprises and perhaps a touch of controversy. Can't wait!
]]> Comments (16)]]> The West Australian's Click2Bid reaches International Newspapers Marketing Awards finals tag:www.campaignbrief.com,2010:/wa//3.8028 2010-03-15T00:40:21Z 2010-03-15T01:15:03Z

The West Australian's Click2Bid online auction has been nominated for an International Newspapers Marketing Award.The entry is a finalist in the category 'Advertising Sales and Retention (Circulation 300,000 +)' and faces stiff competition from The New York Times' "New York...

The West Australian's Click2Bid online auction has been nominated for an International Newspapers Marketing Award.

The entry is a finalist in the category 'Advertising Sales and Retention (Circulation 300,000 +)' and faces stiff competition from The New York Times' "New York Times Media Lab" and The Sydney Morning Herald's "Domain Integrated Trade Campaign 2009."

From the finalists, 30 first-place award recipients across three circulation groups in 10 categories will be publicly announced on Wednesday evening, April 28, at the 80th Annual INMA World Congress at the Marriott Marquis in New York.
]]> Judging for the 2010 competition featured 23 top executives from media companies, product manufacturers, and consulting firms worldwide. Judges came from countries such as Australia, Canada, Finland, Guatemala, Iceland India, Ireland, Italy, Jamaica, The Netherlands, Pakistan, Peru, South Africa, and the United States. Comments (1)]]> The Work 09 - order your copy now @ only A$100 including P+P anywhere in Asia, OZ and NZ tag:www.campaignbrief.com,2010:/wa//3.8021 2010-03-12T03:08:40Z 2010-03-12T04:00:53Z

The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

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The top agencies in The Work 09

1   Colenso BBDO Auckland 19
2   DDB Auckland 11
2   Ogilvy & Mather Bangkok 11
2   Saatchi & Saatchi Sydney 11
5   Clemenger BBDO Melbourne 10
5   Ogilvy & Mather Mumbai 10
7   Leo Burnett Sydney 9
8   DraftFCB New Zealand 8
8   JWT Shanghai 8
8   Ogilvy & Mather Shanghai 8
8   Publicis Ambience Mumbai 8
8   Saatchi & Saatchi New Zealand 8
13   BBDO Guerrero/Proximity Manila 7
14   DDB DM9JaymeSyfu Manila 6
14   DDB Sydney 6
14   Droga5 Sydney 6
14   Leo Burnett & Arc Worldwide Thailand 6
14   TBWA/Santiago Mangada Puno Manila 6]]> Comments (0)]]> Nothing's sacred at the international Chip Shop Awards 2010: entry deadline this Friday March 12 tag:www.campaignbrief.com,2010:/wa//3.7730 2010-03-10T07:12:46Z 2010-03-10T06:12:53Z

The deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief Asia, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category....

The deadline to enter the international Chip Shop Awards, which is co-sponsored by Campaign Brief Asia, is this Friday March 12. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category. It's creativity with no limits.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com
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Best Use of Plagiarism and Chairman's Awards 2009 by The Black Hole:
The Sun posters - 'taking the piss' out of the Economist campaign - were Dave Trott's favourite 2009 Chip winner.

More creative heavyweights join the judges
Anyone who enters the Chip Shop Awards will know that their work is being judged by the best in the business. The heavyweight panel joining Dave Trott reflects the esteem in which the Chip Shop Awards - now in its seventh year - is held:

•    Andrew Brown, Swamp
•    Dan Griffiths, Glue London
•    Dave Waters, Watermill
•    David Airey, David Airey
•    Fabian Frese, Jung von Matt/Alster Werbeagentur GmbH
•    Greg Quinton, The Partners
•    John Jessup, Leo Burnett
•    Michael Wolff, Michael Wolff & Co.
•    Mike McKenna, JWT
•    Patrick Baglee, Navyblue
•    Steve Vranakis, VCCP

'If the Chip Shops, standing as it does for creative quality alone, expands its influence, then it can help us to draw back from what seems like a headlong plunge into plagiarism and mediocrity.' says Michael Wolff.

'I've never regarded the Chip Shop Awards as an "instead of". I think it's a fantastic "as well as", explains Patrick Baglee. 'It's now as tough to win as any other shelf-wobbler. Long may it continue.'

John Jessop agrees: 'The Chip Shops are about raw talent. The other award schemes reward craft, and finished thinking, but the Chip Shops is the only showcase for the original concept. It's a chance for creatives to truly express themselves without the usual encumbrances.'

Chairman's Awards 2009 and Best Use of Bad Taste 2009 by Workhouse Marketing - 'No More Nails'

Best Use of Bad Taste 2009 by The Allotment Agency Ltd

How do you win a Chip?
At the Chip Shops they celebrate the idea, not its context. Good ideas win. Bad ideas don't. That's it.
If an idea doesn't fit into one of the many categories available, then it's okay to invent your own, such as 'Best Use of Spandex'. The ad doesn't need to have run. And the client doesn't need to be yours. Or even exist. In fact, there is no moral, social, religious, political or existential line over which creatives cannot step in the search for the ultimate ad.

There's only one rule: To have a chance of winning a 2010 Chip, entries must be in by Friday 12th March. The winners will be announced at in June in London.

Follow the Chip Shop Awards on Twitter
]]> Comments (0)]]> Bestads Top 6 of the Week now ready to view - Bestads podcast passes 20 million downloads tag:www.campaignbrief.com,2010:/wa//3.8001 2010-03-10T00:44:18Z 2010-03-10T00:44:49Z

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York. Prior to WWD&S, Harry was SVP, CD at BBDO NY, where he launched Pepsi One, established a new snack category with Tostitos Tortilla chips, and successfully challenged Pringles with Lay's Stax.
As VP, ACD at TBWA NY, Harry penned noteworthy campaigns for Evian, Carvel, and KPMG while working on the Absolut Vodka account.

Get the FREE Bestads Top 6 TV Ads of the Week Podcast #72 CLICK HERE
(World's best and most popular weekly video ad podcast - over 20 million downloads to date).

]]> Comments (0)]]> Oasis Ball Silent Auction is now online tag:www.campaignbrief.com,2010:/wa//3.7990 2010-03-09T01:45:48Z 2010-03-09T08:47:51Z

A slimmed down Oasis Ball Silent Auction is now online at the Oasis website. There are only six items in the auction and bidding finishes on Thursday, March 18 - the day prior to the Ball. There wont be any bidding at the Ball itself so get busy and log your bids on the site before the event.

Up for grabs are:
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An Everdure Neo Argento barbecue from Kleenheat Gas House and donated by the team at Trilogy Advertising. Valued at $699.

A Bunnings voucher to the value of $150.

A Burswood accommodation package for 5 couples including: Overnight accommodation for 5 couples at Holiday Inn Burswood; Dinner for ten people in the private dining room at (A)lure, including a three course meal and drinks package: $500 voucher to test skills on the main gaming floor; Late night drinks package for 10 Martini's at MINQ Bar and Lounge. Valued at over $4,000.

An overnight stay in a 1 Bedroom Deluxe Suite at Fremantle's brand new Bannister Suites boutique hotel. Valued at $320.

An overnight stay in an Executive King/Spa suite at Cervantes brand new Pinnacles Edge Resort. Valued at $235.

A collection of superb quality wines generously supplied by Grape Expectations. Valued at over $1,000, it includes:

         - A bottle of Joseph Phelps Insignia 2004
         - A bottle of Domaine Jean Jacques Girard Savigny-les-Beaune Rouge 2006
         - A bottle of Chateau Tour Simard Merlot Cabernet Franc 2004
         - A bottle of Escorihuela Limited Production Malbec 2004
         - A bottle of I Giusti E Zanza Dulcamara 2005

To bid, go to the Oasis Project website, click on the item listed on the right-hand side, then enter your details and place your bid in the 'comments' section.

Remember, bids close at 4.00pm on Thursday, March 18 - the day before the Ball.
]]> Messi takes on Meerkats tag:www.campaignbrief.com,2010:/wa//3.7986 2010-03-08T23:05:07Z 2010-03-08T23:08:16Z

Pepsi's World Cup campaign features Messi and a few talented critters. One for Ronnie, Mike and the lads at Meerkats.... Pepsi â Messi vs. meerkats. (2010) :36...

Pepsi â Messi vs. meerkats. (2010) :36

]]> Comments (1)]]> Cannes Lions to honour Facebook's Mark Zuckerberg as 2010 Media Person of the Year tag:www.campaignbrief.com,2010:/wa//3.7984 2010-03-08T22:49:47Z 2010-03-08T22:51:06Z

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.
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"Cannes Lions Media Person of the Year is awarded to those who have changed the face of media and communications, usually after a lifetime of achievement. For Mark Zuckerberg to have created one of the internet's most dominant businesses so quickly, and to have had such a global impact on the way we all communicate with each other, is quite simply astonishing. We are delighted to honour him with this award," said Philip Thomas, Cannes Lions CEO.

"We are still in the early stages of our mission to build things that make the world more open and connected, so I feel honoured and humbled to receive this award in recognition of what we've accomplished so far," said Zuckerberg. "We will continue to innovate and push technical boundaries to create better ways for people, developers, and advertisers to connect and share on our platform."

Zuckerberg will be honoured during the Press, Cyber and Design Lions Awards Ceremony on the evening of Wednesday 23 June, in the Palais des Festivals, Cannes.

Cannes Lions delegates will have the opportunity to listen to Mark Zuckerberg when he presents the Facebook Seminar on Wednesday 23 June.

Previous recipients of the Media Person of the Year Award include, Steve Ballmer, CEO of Microsoft Corporation; Sir Anthony O'Reilly, CEO of Independent News & Media; Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings; Sumner Redstone, Chairman and CEO of Viacom and Gerald Levin, CEO of AOL Time Warner.]]> Comments (0)]]> Oasis Ball & Campaign Brief Awards Sold Out tag:www.campaignbrief.com,2010:/wa//3.7969 2010-03-08T00:39:28Z 2010-03-10T04:12:25Z

The 2010 Oasis Ball and Campaign Brief Awards is sold out. That's right - with two weeks to go the event has reached its capacity, a testament to the resilience of the local industry bouncing back from a rough year in 2009. If you haven't booked already, sorry, it's too late now. If you have, you'll be one of the 800 people who'll be at the Burswood Grand Ballroom on March 19 for the spectacular night.

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Remember, it's a cash bar from 1.00am at the after party, so bring some cash!

You'll need some for the raffle too - $20 for one ticket for 3 for $50 for a chance of winning 'seven from Seven' - that's seven $1,000 Harvey Vouchers, thanks to Channel Seven.

So mask-up, get ready to party and raise some much needed money for our charity, The Salvation Army's Crossroads West program for youth at risk.

2010 Oasis Ball Event Sponsors

]]> Comments (0)]]> Boyle's Stop-Start Ten Commandments tag:www.campaignbrief.com,2010:/wa//3.7966 2010-03-06T13:04:25Z 2010-03-06T13:06:12Z

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco. Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."

1.   START TELLING THE TRUTH
To each other. To our clients. About our brands.

2.   STOP THE BLOODY POLITICS
Because we're an industry run by bankers, it is the conniving crowd pleasers rather than the cream that tend to rise to the top. A general rule: in most agencies, those with vision who 'get-it' are bullied and undermined at every turn by those with no vision, who don't.
]]> 3.   START HAVING FUN AGAIN
We used to be the envy of the salary-man. Why have we let it become so serious and dull? The greatest work ever done in our industry, has always come from places where people like each other and enjoy...really enjoy... playing and partying together as a team.

4.   STOP OVER-THINKING EVERYTHING
What we make doesn't really matter. If we accept this, we get somewhere immediately! It is also true that what we make matters less when we over-analyse it in order to appeal to lowest common denominators.

5.   START DOING SOMETHING!
Instead of taking 8 months to do 1 thing...we need to be doing 8 things in 1 month. Many of these things may fail. Allow. Today, one in ten meetings are necessary, one in ten people at those meetings actually get it, one in ten jobs get made, and one in a hundred are any good.

6.   STOP THE INCESSANT RESEARCH
Put ten industry professionals who know what they are doing into a room, ten people who know what makes people tick, and who understand a good piece of communication from a bad; and whatever comes out of that room, can and should go straight into the media. We absolutely do not need to waste time obtaining prior validation from a postman, a bus-driver or a housewife.

7.   START DOING GOOD
We need to bring our clients to CSR programmes...all of them...not just the cigarette boys, the oil companies and the huge conglomerates who make sugary, cheesy comestibles...all of them...doing it cos they want to, not cos they feel they have to.

8.   STOP BANGING ON ABOUT "DIGITAL"
There's no such thing. We are all one and the same now and have been since the start of this century. Agencies need to start walking the talk because right now, clients are leaving.

9.   START UPS AGAIN, PLEASE
Go out there and do your thing. Don't suffer it...change it. Make it better. You've learned how not to do things...now put that learning into practice. Be ethical. Be creative. Be nice to other people. Protect and care for your staff. Be the next Clow or Hegarty or Chiat. Be brilliant.

10.   STOP USING ANIMALS IN COMMERCIALS
Ads with chimps, dalmatians, koalas, ostriches, mooseseses, rhinos, warthogs, water buffalo, lizards, clydesdales, horses that aren't clydesdales, dolphins, the list goes on. These are today's equivalent of Two C's in a K. And we really can do better folks.

You can link to his speech HERE]]> Comments (8)]]> Jennifer Hawkins goes to the dogs for RSPCA tag:www.campaignbrief.com,2010:/wa//3.7959 2010-03-05T07:23:06Z 2010-03-05T07:38:39Z

Former Miss Universe Jennifer Hawkins stars in this commercial from 303 Perth to promote a fund raising initiative for RSPCA Australia based on SMS voting talent shows (like Idol and So You Think You Can Dance) called Pet Stars. The premise is that your pet could become a star.

Watch the spot
]]> CREDITS
Client: RSPCA
Agency: 303 Perth
Production Co.: Gobstopper
Director: Perry Westwood
Writer: Malcolm MacLean
Art Director: Ross Dungey
Creative Director: Lindsay Medalia
Agency Producer: Phoebe Dunn
Post Production: The John Cheese Company
Editor: Stewart Reeves
Graphics & Post: James Hawkes
Music & Sound Production: Soundbyte
Audio Engineer: Julian Douglas-Smith ]]> Comments (6)]]> Cannes Lions extends deadline to March 26 tag:www.campaignbrief.com,2010:/wa//3.7958 2010-03-05T05:42:17Z 2010-03-05T05:42:36Z

Cannes Lions 2010 has extended all deadlines to Friday March 26. And don't forget, Cannes has introduced Craft Lions across its major categories, such as the Film Craft Lions, which honour direction, cinematography and editing etc. There will also be Craft categories in Cyber, Press and Radio Lions and 3D structural design in Design Lions. Cannes is also introducing two new awards: Independent Agency of the Year and The Grand Prix for Good.
]]> Comments (0)]]> Initiative Media Week in Review: February 21 - 27 tag:www.campaignbrief.com,2010:/wa//3.7943 2010-03-04T05:42:03Z 2010-03-04T06:05:38Z

CB TELEVISION

Top 5 Prime Time Programmes - People 18-39
1. Sunday   2030-2130   The Good Wife   NEW-10   14.2
2. Tuesday   1930-2030   My Kitchen Rules   TVW-7   12.7
3 Sunday   2130-2230   House   NEW-10   12.2
4. Tuesday   2030-2130   Grey's Anatomy   TVW-7   11.1
5. Thursday   2100-2130   How I Met Your Mother   TVW-7   10.9

Top 5 Prime Time Programmes People 25-39
1. Sunday   2030-2130   The Good Wife   NEW-10   18.5
2. Sunday   2130-2230   House   NEW-10   16.0
3. Tuesday   1930-2030   My Kitchen Rules   TVW-7   14.8
4. Monday   2030-2130   Desperate Housewives   TVW-7   12.9
5. Thursday   2100-2130   How I Met Your Mother   TVW-7   12.7

]]> Top 5 Prime Time Programmes People 25-54
1. Sunday   2030-2130   The Good Wife   NEW-10   15.3
2. Tuesday   1930-2030   My Kitchen Rules    TVW-7   13.1
3. Sunday   2130-2230   House   NEW-10   13.0
4. Wednesday   2030-2130   Criminal Minds   TVW-7   11.7
5. Wednesday   2000-2030   Customs   STW-9   11.6

Top 5 Prime Time Programmes People 35-54
1. Sunday   2030-2130   The Good Wife   NEW-10   12.9
2. Monday   1900-1930   Two and a Half Men RPT   STW-9   12.3
3. Tuesday   1930-2030   My Kitchen Rules   TVW-7   12.2
3. Wednesday   2030-2130   Criminal Minds   TVW-7   12.2
5. Monday   1930-2000   Two and Half Men   STW-9   11.9

TVW-7 won overall (0600-2400) for Total People with a commercial share of 36.3%, followed by STW-9 with 36.2% and NEW-10 with 27.5%.

The first casualty of the new season's programmes has been The White Room on the Seven Network. Effective w/c February 28, it has been replaced by a new series of Ghost Whisperer. Seven's News and Today Tonight both continue to rate well and held 6 of the week's top 10 spots (Seven News 3 spots and Today Tonight 3) based on Total People. Border Security (number 7) and Criminal Minds (number 10) also made the top 10, resulting in TVW-7 holding 8 of the top 10 positions for Total People.

STW-9 again had a strong survey week, trailing TVW-7 by just 0.1%. On a national level the Nine Network took out the week for the second week running. Two and a Half Men continues to rate well as does Customs and The Big Bang Theory. The second week of the Vancouver Olympics again produced some mediocre results. Overall the coverage was affected by the time difference between Perth and Vancouver, with live events being telecast in off peak hours. Ratings for the replayed night time coverage of the event ranged between 3.8 and 5.8 tarps across the week (Total People).

The disappointment of the week for STW-9 was a very modest 7.8% (Total People) for Sunday's Twenty/20 (Australia vs West Indies) and an equally disappointing 7.2% (Total People) for Tuesday's Twenty/20. Unfortunately for STW-9 a very one sided summer of cricket finally took its toll, ratings wise, on the usually popular Twenty/20 format.

Ten's News at Five was again a consistent performer, maintaining a healthy rating against all people across the week (Tarps ranged from 5.1% on Sunday night to 7.1% on Tuesday and Wednesday nights. The Good Wife again performed strongly, delivering an 11.2 against All People, making it the second highest rating show of the week overall behind Seven News and the number one programme against several key demos (refer list above).

DIGITAL TRACKER REPORT
The top Line findings of this report were as follows:

91% of households are aware of digital switchover, however only 1% know when it will happen in their area.
78% of Australian households know how to convert to digital TV.
85% of households are positive or neutral to the digital television switchover.
84% of households that are not digitally ready intend to convert to digital TV, although 55% of these households have indicated they will wait until just before switchover date or until forced to.
61% of households in Australia have converted their main set to digital TV, up a total of 14 percentage points since Quarter 1, 2009.
For those with digital TV, 82% are satisfied with it.

RADIO
Survey #1, 2010 results were released on Thursday 24 February and the following is a snap shot of the Eastern States market.

Sydney

2GB remains the number one station with All People 10+ (15.7%). Share increased against all demos, with the exception of people 18-24. Of the day parts only Evenings lost ground.
2DAY dropped 1.1 total share points (to 10.0%) and suffered losses across all demos. Evening's were the only day part to marginally increase share.
WSFM remained steady, gaining 0.1% with People 10+. Gains were with People 18-24, 25-39, 55+ and GB's (Grocery Buyers), and losses with the 10-17 and 40-54 demos.
MIXFM audience share decreased by 1.4% with People 10+ (to 4.1%). They suffered in all demos except 10-17's (+1.1%) and in all day parts.
Nova 96.9 suffered a 2.1% drop with People 10+ (down to 6.6%),lost share points in all day parts and all demo's except People 55+ (+0.4)
2MMM fared well with a 1.6% gain with All People 10+ (up to 5.0%). All demos increased share as did all day parts.
Vega 95.3 fell slightly by 0.3% (to 3.4%). All day parts, except weekends, lost share

Melbourne

3AW (talkback station) remained steady and still holds the number 1 position with 14.1%. Of the day parts Breakfast, Morning and Afternoons decreased, while Drive, Evenings and Weekends increased share.
FOXFM was down 0.3% to 13.2 share points. Share increased against the younger 10-17 and 18-24 demos but decreased against the 25-39, 40-54 and 55+ demos.
3MMM had a good survey increasing overall share by 1.6% to 5.5. 18-24's were the only demo that was down and Evenings (stayed the same) the only day part not to increase share.
GOLD FM were survey 1's big winners, with an overall increase of 2.1% (to 9.0%). All day parts increased share as did all demo's with the exception of people 55+
Nova was down 0.6% to 7.3% overall. Mornings and afternoons were the only day parts not to lose share.
Mix 101.1 dropped 0.3 share points (down to 5.1%). Of the day parts Drive and Weekends increased share, and across the demos only People 25-39 gained share.
Vega was down by 0.6 share points to 3.7%. Evenings and Weekends were the only day parts to experience growth.

Brisbane

B105FM are now Brisbane's number one station, after survey 1 saw them gain 1.6% to 12.8% .Of the demos only People 10-17 were down, and across the day parts only Drive and Evenings lost share.
Nova lost 1.3% (down to 12.2%) and in the process also lost the coveted number one station position to B105FM. Losses were felt amongst people 18-24, 25-39 and across all day parts.
4MMM gained 1.7% overall and has now moved from 4th to 3rd in station rankings. They also enjoyed increases across all day parts.
97.3FM experienced a slight drop in share with People 10+, down 0.2% to 10.6. Shares were increased against People 18-24 and 40-54, and of the day parts only Drive and Weekends lost share.
4KQ dropped 0.9% overall (to 6.9%). Mornings were the only day part not to lose ground and People 25-39 and 55+ the only demos not to decrease.

Adelaide

5AA remains in the top spot, with an increase of 0.1% taking overall share to 14.3%. People 10-17, 18-24, 40-54 and GB's all lost share as did Afternoon's and Drive.
Mix102.3 fell slightly, down 0.3% to 11.5% overall. Results were mixed across the day parts with loses in Breakfast, Drive, Evenings and Weekends and gains in Mornings and Afternoons.
SAFM maintained the number 2 position despite a small drop of 0.1% overall. People 25-39 and 55+ lost share, as did Drive, Evenings and Weekends.
Nova suffered a substantial drop, down 1.4% overall to 10.6%. Breakfast, Mornings and Afternoons lost share, and of the demos only People 10-17 and 25-39 increased share.
5MMM was down 0.2% to 9.4% overall. Results were mixed across the demos with increases in People 18-24, 40-54 and GB's and decreases against People 10-17, 25-39 and 55+.

USA MOBILE INDEX SURVEY
Key results from the Mobile Intent Index Survey, include:
Mobile phones are a social connector, says the report. 91% of mobile users go online to socialize, compared to only 79% of traditional users. The top socialize intents are:

Instant message (62%)
Forward e-mails (58%), content (40%) and photos (38%)
Post comments on social networking sites (45%)
Connect to people on social networking sites (43%)

Mobile phone users are more likely to go online to do business compared to traditional users, and are 1.6 times more likely to manage finances. Mobile phones offer users the chance to conduct business in real time, and this is the major reason that business-related intents are so high. The top business intents are:

Online banking - 46%
Check bill/credit card status - 40%
Read business blogs - 33%

Additionally, gender and age influence the Intent of mobile phone users according to the study:

Men (79%) are much more likely than women (61%) to use their mobile phone to simply "escape"
Many more women (70%) than men (58%) go online using their mobile devices to entertain others
Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%)
Seniors (82%) are much more likely than the traditional user (64%) to use their mobile phones to educate themselves.

COMMUNITY TV
Sydney's TVS is the first community television station to officially begin digital simulcasting and can be seen on digital channel 44 as well as its regular home on UHF 31.
The community stations in Adelaide, Brisbane, Melbourne and Perth are planning to also start digital transmissions in the next few months. In November, the federal government
gave the sector $2.6m and access to free spectrum to enable it to make the switch from analog.

Last Week's Winners
1st Prize: Tom Longman (Meerkats)
2nd Prize: Rachel Lindsay (National Lifestyle Villages)
3rd Prize: Chris Bishop (Advertising Design Services)

Thanks to all who entered and to Nova 93.7 for supplying the prizes.

]]> Comments (0)]]> This week's employment opportunities tag:www.campaignbrief.com,2010:/wa//3.7931 2010-03-03T04:50:48Z 2010-03-04T23:58:31Z

The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.comBUSINESS MANAGER - 303We're looking for a sharp, enthusiastic...

CB The following job opportunities are currently available. Each week Campaign Brief posts available positions within the industry as a free service. Email any jobs you have going (with a description) to martin@campaignbrief.com

BUSINESS MANAGER - 303
We're looking for a sharp, enthusiastic and collaborative person to join our Business Management team. With at least 2 years experience at a similar Manager level role. As Australia's largest independent agency, 303 has an environment that offers lots of strategic and creative challenges with a very collaborative, open culture. With the opportunity to work on major brands in a dedicated and creative team this could be the role that will take your Advertising career in a fresh new direction.

Email your CV to René Migliore at rene@303.com.au or phone 0403 132 518.

ACCOUNT EXECUTIVE - THE BRAND AGENCY
We are looking for a motivated and disciplined Account Executive with at least one year of agency experience to join our enthusiastic and highly skilled team. You need to be organised, possess great communication skills and have great attention to detail. Press/print experience is required and some TV/radio experience is preferred but not essential. The role is initially a 3 month contract with a possibility of extension.

We're looking for someone to start immediately, so email your CV to Sharon Chalwell schalwell@brandagency.com.au by COB Tuesday, 9 March. All submissions will be treated confidentially.
]]> MAC OPERATOR/PRODUCTION PERSON - THE SHARPER PENCIL
TSP needs a Mac Operator/Production person.
They need to be proficient in Photoshop, Illustrator and Indesign in particular.
They ought to possess an understanding of pre-press preparation for print and press work.
The gig might also involve localised IT trouble-shooting, maintenance of office systems and the artwork archive library.
Additional skills in design, and especially web-building eg: HTML and PHP, CMS Wordpress, Dreamweaver or Joomla - would be a bonus, but not critical.
If the right person has their own clients and wishes to maintain and service them - there may not be any objection, pending the chemistry.
If that is the case, we'll happily look at a contract arrangement in exchange for office space, use of office resources and undercover parking in West Perth.
The business has an established pedigree.
It is relaxed and casual - but professional.
The clients are varied and, in the main, interesting and challenging.
Call 0409 56 76 56.

WEB DESIGNER (FULL TIME) - BLACKBOX DESIGN
A talented web designer is required for a busy, growing studio to work on a range of exciting websites for a suite of blue chip clients. Your role will be to design and build and or manage the build of high quality sites for our client base. The successful applicant must possess a very high standard of design and creative flair, also required is the knowledge and understanding of the latest web technology and techniques and the ability to integrate them into your work.

Technical skills in the following are crucial:
• Wordpress
• CSS
• HTML
• PHP (Basic)
• Javascript (Basic)
• Flash
• Indesign creative suite

This is an exciting opportunity for the right applicant, so if you wish to apply your talents to some of the most prominent brands in W.A. email your CV and portfolio to jobs@blackboxdesign.com.au.
Alternatively for more information please contact the Design Director on 9388 2840 for a confidential discussion.

MEDIA SALES ASSISTANT - SEVEN AFFILIATE SALES PERTH
Seven Affiliate Sales, the market leader in regional television advertising, has an exciting opportunity for a sales assistant to join our sales team in our Dianella office.
The successful applicant will be an excellent communicator with the ability to work to tight deadlines in a busy sales environment, be enthusiastic, organised and willing to learn, with minimal supervision. A good phone manner, eye for detail and strong computer skills and proficiency with all Microsoft applications is essential.
Duties will include day to day office functions and data entry whilst providing assistance to the WA Manager and Sales Executives in their roles as well as the delivery of customer focused service to clients.
This is an entry level position in a busy media sales environment and previous office experience will be an advantage.
If you want to makes 'sales' your chosen career and join our client focused team, send your letter of application and resume to:
Email: hrteam@primemedia.com.au
Applications close 5pm Thursday 10 March 2010

AQUENT

Graphic Designer/Mac Operator
We are seeking a Graphic Designer/Mac Operator for a well-established full service ad agency. The successful applicant will have excellent hands-on skills using Adobe suite, strong attention to detail and solid pre press experience. Candidates must also have sound time management skills to meet relevant deadlines. This is predominantly a Mac Op role, which will see you working independently whilst adapting your work to feedback. Ideally you will be mid level to senior talent with at least 3 years experience.

Contact Angela on aclegg@aquent.com or call 08 9381 7655. For further information visit http://www.aquent.com.au/go/angelaclegg

Marketing/Creative Recruitment Consultant
Aquent is the largest global provider of staffing solutions in marketing and design with 70 offices world wide. The growth within the Perth marketplace means we now need a highly experienced and motivated recruitment specialist to join our permanent placement team.

Your busy days will see you partnering with a variety of clients to find the best possible employees and freelance talent. At Aquent, we believe candidates are our clients too and that is why we work hand-in-and with talent to find the right opportunity for each individual.

Committed to being part of the industry rather than just a supplier to it, our agents have the opportunity to write for industry publications and blogs, speak at events and become involved with professional associations.

To succeed in this role you will have:

A degree in marketing, communications, advertising or similar
A comprehensive understanding of positions within the marketing and/or creative arena
A solid track record in sales, relationship management and delivering outstanding service
Experience in sourcing suitable candidates through various means including networks and social media
Flexibility to attend occasional functions and events outside of normal business hours
Exceptional organizational skills and attention to detail
Experience in the recruitment industry (ideally)

Aquent agents are rewarded with a competitive base salary, achievable bonuses, access to holiday homes in Hawaii and Florida and a day off for your birthday (after 12 months service). Top performers are also given the opportunity to travel - in recent years Perth agents have achieved Golden Club status and received invitations to international conferences in Cambodia and China.

If you are ready for a new and exciting challenge please submit your confidential application via email to Karen Thompson, WA State Manager - kthompson@aquent.com.

CHOICE ONE

Online Marketing Specialist - 10 Roles Available (Sydney)
Candidates who are deemed successful for the role will be flown to Sydney for a final face to face interview at the clients expense? What more could you ask for?

Base Salary 55k to 70k + Super + Commission ($15k per month) OTE $235k to $250k!
Swanky office in a prime Sydney Location
Leading International Internet Casino Group

My Client is an Internationally recognised, Sydney based 'Internet Casino Giant' and focus on a result driven Internet Marketing with a global target audience. Managing one of the worlds largest online casino's and with an increase of internet traffic through their 20+ sites, my client has identified the need to have an experience Media Buyer to join their specialist team.
Utilising your prior industry experience and knowledge you will focus on acquiring new and existing users through sourcing new online campaigns or managing existing ones. The target demographics are 30-65 year old internet users from mainly France, Italy, Holland, Germany, Scandinavia, UK, and Canada.

Essential Skills and Experience

An ability to source and negotiate deals along with monitoring and 'tweaking' existing campaigns • Strong excel knowledge
Prior experience in acquisition based online marketing for cutting edge sites such as, ringtones, online dating, sweepstakes or competition,
Excellent written and oral communication skills. Multilingual candidates highly desirable
Sound knowledge and strong understanding of the internet, search engines, html editing, and acquisition metrics,

To register your interest in this life changing, exciting role of a lifetime please complete your application via email allen@choiceone.com.au. For further details regarding this excellent position please feel free to contact Allen Smith on 08 9215 3888.

ASPHAR RECRUITMENT
If you think your skills are extraordinary, you are a dedicated employee and would like to broaden your career prospects, then we encourage you to forward your CV/ Portfolio. Why? Simply because we have a wide range of clients and jobs and often our positions don't get advertised!

The clients that use our FREELANCE and PERMANENT recruitment services include Advertising Agencies, Design Firms, Publishing Houses, Print Shops as well as businesses from different industry with in-house marketing and communication departments.

Currently we are seeking the following:

Freelance Senior Graphic Designer - Advertising & Communications
Freelance Graphic Designer (with view to permanent) - Advertising & Communications
Freelance Designer/ Retail Mac Operator - In-house
Part Time Designer/ Mac Operator - In-house
Fulltime PR Consultant - PR & Communications
Contract Senior Marketing Consultant - Advertising & Communications
Contract Marketing Executive - Advertising & Communications
Copywriters - contracts for specialists of a variety of works including scripts, marketing plans, articles, annual reports etc.
Sales Professional - Web/ E-commerce
PA/ Bookkeeper - Print Industry
PAYROLL MANAGER - 12 month Contract
IT Business Analyst - In-house

All applications received will be considered and treated with UTMOST CONFIDENTIALITY.
Please apply as directly to jacqueline@asphar.com.au or if you would prefer to first speak in person with someone regarding the above mentioned or any other employment opportunities, you can do so by contacting Jacqueline Herbert on 6252 6900 or 0488 401 410.
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