Campaign Brief Western Australia

Y&R celebrates 90th anniversary with social media installation in New York's Times Square from 2pm - 3:30pm NY time - Thursday, May 23rd

Thu, 23 May 2013 14:36:45 +0800

Ninety years after John Orr Young & Raymond Rubicam opened up Y&R with a single client, the agency is celebrating its 90th year in business as one of the world's largest, iconic and most dynamic advertising agencies.

To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).

On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com.

State Government master media campaign contract sticks with Mitchell & Partners and OMD

Thu, 23 May 2013 09:30:37 +0800

It's status quo for the West Australian Government Master Media contract with Mitchell & Partners and OMD both being re-appointed for Campaign Advertising Services following a competitive pitch.

The West Australian Government is one of Mitchells' key clients in Perth and has been a client of the agency for almost 5 years.

Luke Littlefield, CEO of Mitchell & Parthers' parent company Aegis Media Australia & New Zealand said: "This is a significant win for our Perth team and for Aegis Media. It is testament to the quality of the team, the work and understanding and delivering on all aspects of the requirements of West Australian Government."

BRW announces 2013 BRW Rich 200; Gina Rinehart remains Australia's richest woman; #2 is Frank Lowy and coming in at #3 is James Packer

Wed, 22 May 2013 14:46:34 +0800

After riding the resources boom into the top spots of the Rich 200, the country's mining magnates have taken hits to their wealth in 2013 and allowed some BRW Rich List veterans to take starring roles in the 30th anniversary edition of the BRW Rich 200.

The biggest fall has been felt by the richest Australian of all time: Gina Rinehart. Rinehart retains her firm grip on the top spot despite the fall in her wealth to $22.02 billion from $29.17 billion last year.

All of the five biggest falls on the 2013 BRW Rich 200 (on both dollar value and proportional bases) are from the mining sector.

Among them are Fortescue Metals Group's Andrew Forrest, who is down $2.23 billion to $3.66 billion and political aspirant Clive Palmer, down to $2.2 billion from $3.85 last year.

Less than two weeks left to enter AdStars International Festival: Entry is FREE and two $10,000 grand prix cash prizes will be awarded

Wed, 22 May 2013 13:59:33 +0800

Ad Stars Busan International Advertising Festival 2013 call for entries has been extended until May 31. Entry is free and two grand prix winners will be awarded with a US $10,000 cash prize.

Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.

Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.

IKON puts on a cupcake-off competition as part of their office warming party in new Subiaco office

Wed, 22 May 2013 10:12:03 +0800

IKON Perth this week welcomed media partners to their first party in their new offices in Churchill Avenue, Subiaco. Part of the afternoon included a cupcake-off competition.

After much deliberation the IKON judges have decided the winners:

Winner of best cupcake - the prize for most beautiful design and execution: Caitlin Parry (Ch7)

Winner of most colourful outfit: Caroline Potts (SAS)

Winner of most 'special' cupcake - the prize for "it's what's on the inside that counts'": Chris Perera (APN)

A gold coin donations raised just over $245 for the Cancer Foundation on the day.

Check out more photos from the day here.

YouTube stars gather for OZ's first online video conference VIDinc to educate on businesses how to drive brand engagement using online video

Wed, 22 May 2013 09:58:08 +0800

VIDinc, Australia's first-ever online video community event has been launched to help shape the future of the online video content marketplace in Australia by bringing together global stars and industry leaders at a two-day event in Sydney, held at the Sydney Convention Centre on 17 and 18 August.

Program details and ticketing information are available here at VIDinc's website.

This week's employment opportunities

Wed, 22 May 2013 08:27:11 +0800

Each week Campaign Brief posts available positions within the industry (free for direct hires). Email any jobs you have going to martin@campaignbrief.com (please place "Employment Opportunities" in the email subject area) by 5.00pm Tuesday for listing on Wednesday morning.

COPYWRITER - WORKHOUSE ADVERTISING
Workhouse Advertising, one of Perth's most well-established agencies, is looking to recruit an experienced Copywriter.

This position is a fantastic opportunity to work alongside our existing creative team on a variety of local and national brands. You will work across all aspects of agency creative, including campaign development, branding, digital, DM and TVCs.

The role is hands-on, so expect to be involved in everything from initial concepts right through to final production. You must also possess exceptional long copy skills and an ability to meet short deadlines within a strong team-focused environment.

This position offers the flexibility of part-time or full-time for the right candidate, along with an attractive remuneration package based on experience.

If this is the opportunity you've been looking for, email your CV to admin@workhouseadvertising.com.au
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Cannes Lions set to launch training courses for young professionals taking place during festival

Wed, 22 May 2013 07:29:26 +0800

Cannes Lions' programme of academies offers the opportunity for young professionals across every communications discipline to hone their craft in a unique environment. Taking place during the Festival, each course is curated and led by an expert in their field and features a handpicked speaker line-up drawn from the industry's highest ranks.

Click here to find out more information.

ADMA 30Below Perth to hold career advice night for young marketing guns - Thursday May 30th

Tue, 21 May 2013 23:08:20 +0800

How do you shine at work without being a show off? How do you build your personal brand for now and the future?

The ADMA 30Below Committee in Perth has organised for some experts to talk to the city's marketing and advertising young guns about this very topic at a fun networking night next Thursday evening.

Young marketers/creatives are invited to come along, have a drink and listen to/ask questions of: Marc Loveridge (Director & Creative Technologist, Hatch'd/Founder and MD Adapptor), Genevieve Warriner (Business Intelligence Manager, RWWA), and Jaime Silva (Executive Recruiter, Wood Recruitment).

WA Young Researchers Network Triva Quiz Night

Tue, 21 May 2013 13:23:23 +0800

Come get your Quiz on! For only $15 you can enjoy a night of fun and banter as teams battle it out (with nibbles) to prove who is smarter - girls or boys? Quants vs. Qualies? Event is open to everyone; bring a friend, partner, or even your grandma - we're not ageist.

Date: Thursday, June 6, 2013
Time: 6pm sharp
Venue: The Aviary, Level 1 Lounge Bar, 140 William St, Perth (Directly above the Perth Underground train station)
Rate: Members $15.00 (incl. GST). Non Members $19.00 PLUS only $15 Pizzas &  $25 jugs of Pimms!

Great prizes to be won

Register now as spots are limited!

Innovative Perth-based digi-zine Pilerats partners with Flipside Burger Bar to launch its own burger

Tue, 21 May 2013 11:58:53 +0800

Cutting edge and innovative Perth-based digital touch magazine Pilerats is super excited to announce that it has collaborated with Flipside Burger Bar to produce a Pilerats Magazine Burger, 'RAD'.

The burger will be available from Friday 17 May 2013 until the Friday 14 June 2013, in all Flipside locations (Northbridge, Wembley, Fremantle) for a whole month of Moroccan burger love.

WATCH THE VIDEO

ADMA launches ADMA 2013 Awards call for entries - entry deadline is Friday, Aug 2 at 5pm

Tue, 21 May 2013 11:52:54 +0800

It's that time of year: Australia's marketing/advertising agencies and clients are being called upon to 'dominate and submit' their entries for the 35th annual ADMA Awards, hosted by the Association for Data-driven Marketing and Advertising.

The call for entries opens today and closes promptly on Friday 2 August at 5pm. There are no extensions. Cost is $265 per entry for ADMA members and $320 per entry for non-ADMA members.

Judging starts 26 August and tickets for the ADMA Awards Gala Dinner will go on sale 2 September with the event to be held at The Star in Sydney, on Friday 1 November.

ENTER HERE

Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive CD VW, DDB London

Tue, 21 May 2013 09:46:49 +0800

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jeremy Craigen, global executive creative director VW, DDB London.

READ HIS REVIEW

Commonwealth Bank, ANZ, Westpac and Woolies lead Australian brand pack in the BrandZTM Top 100 Ranking of the Most Valuable Global Brands

Tue, 21 May 2013 09:02:52 +0800

Four Australian companies have placed among the BrandZTM Top 100 Most Valuable Global Brands in 2013. The brands of Commonwealth Bank, ANZ Bank, Westpac and Woolworths surged a combined US$54.5 billion in value in the past year, reflecting the strength of Australia's economy and its proximity to Asian markets.

Commonwealth Bank, which in 2012 became the first Australian company to achieve a Top 100 ranking, jumped 12 places to no.48. It also featured among the Top 20 Risers as its brand value surged 36% to US$17.7 billion.

New Yellow Social Media Report reveals Australians are getting more socially mobile

Tue, 21 May 2013 08:50:48 +0800

More Aussies are connecting to social media, more often, using a mobile device instead of a laptop or PC, according to the third annual snapshot of Australian social media habits.

The 2013 Yellow Social Media Report found that the number of social media users now using smartphones to access social media increased to 67 per cent (up from 53 per cent in 2012), while the proportion using laptops and PCs decreased to 64 per cent (down from 69 per cent in 2012) and 46 per cent (down from 54 per cent) respectively.

Perth Radio Survey 3/2013 results released

Tue, 21 May 2013 08:45:50 +0800

Results from the Nielsen Metro Radio Survey 3/2013 were released this morning and it shows the market continues to be hotly contested.

Mix 94.5 is still #1 P10+ with a 13.3% share. 96fm has taken second spot with 12.7%, just ahead of Nova 93.7 on 12.3%.

It was a solid survey for 96fm, which led the way in the prime 25-39 demo with 21.7%, up a healthy 5.1% from Survey 2, the biggest share increase for any station in any demo.

The 55-64 demo is very tight at the top. 6PR was #1 with 13.8% ahead of non-commercial ABC 720 on 13.7% and 6IX on 13.6%.

ABC720's Eoin Cameron was the #1 Breakfast with a 12.6% share but behind that it's tight amongst the commercial stations: Nova's Nathan Nat & Shaun on 11.9%, Mix 94.5's The Bunch on 11.5% and 96fm's Blackers, Carmen & Fitzi on 11.3%.

Seven West Media appoints Tim Worner as new Chief Executive, replacing Don Voelte

Tue, 21 May 2013 07:53:07 +0800

Seven West Media has elevated Tim Worner to the chief executive role, replacing Don Voelte. Worner was previously chief executive, Broadcast Television, for Seven West Media.

Worner started his career in Perth at The West Australian before joining Seven News Perth as a journalist. He will head up the media company which comprises of the Seven Television Network, The West Australian newspaper, thewest.com.au, Pacific Magazines and Yahoo7.

Seven West chairman Kerry Stokes described Worner (pictured above with Seven News presenter Susannah Carr) as "the right man for the job".

READ THE FULL STORY HERE

Communications Council WA corporate membership up to 21 with two new members

Mon, 20 May 2013 13:03:10 +0800

In a strong start to 2013, The Communications Council has been joined by two new members in recent weeks, resulting in corporate membership of 21 Perth agencies. The Council welcomes Perth digital agencies Hatchd and BlondGorilla.

Since increasing its representation in Western Australia, and the launch of services which extend beyond the normal advertising agency model, the Communications Council has seen a significant rise in membership.

TCC WA state Manager, Danielle Norrish (pictured) said: "it is exciting to see the council represent the diversity of Perth's creative communications industry and the continuing rise of digital agency participation."

Bankwest and Ikon move media trading to Perth

Mon, 20 May 2013 10:40:26 +0800

Bankwest and media agency partner Ikon Communications will relocate the Bankwest media trading function from Sydney to Perth, in a move which will benefit local operators and the State economy. The organisations have decided that Bankwest's annual media investment will be booked out of Ikon's Perth office directly with WA media owners from June 1.

This means that all of Bankwest's media trading and buying will be done in Western Australia, directly contributing to the local economy and the media services sector, further demonstrating Bankwest's ongoing commitment to its home state.

Bankwest's General Manager Customer Communications and Brand, Paul Vivian, said, "Bankwest was founded in 1895 and is one of WA's most enduring brands, one which actively supports the communities in which it operates."

Cooch Creative helps to free the bears

Mon, 20 May 2013 10:34:06 +0800

Free The Bears rescues and rehabilitates abused bears in South Asia.

The organisation has a policy of not showing negative images of bears but needed to get the message out in an increasingly competitive marketplace.

Budget was minimal as is usually the case in these situations so Cooch Creative used one of their bears and employed the of theatre of the mind to do the rest.

Credits - Creative Director/Writer: Ron Samuel. Art Director: Aleisha Zappia. Photographer: Craig Kinder. Client Chief Executive Officer: Matt Hunt.

Mobile continues to dominate online advertising growth - total online ad market grows 15 percent

Mon, 20 May 2013 10:30:08 +0800

Online advertising expenditure has continued to grow, reaching $ 910.8m for the March 2013 quarter, representing 15 percent year on year growth according to IAB Australia's Online Advertising Expenditure Report (OAER) which was released today.

Mobile app 'YoYo Button' threatens to disrupt traditional mobile advertising - app gives brands ability to target potential consumers with rewards

Mon, 20 May 2013 10:25:05 +0800

Technology start up YoYo Button has created a new and innovative way for brands to directly target consumers and, at the same time, reward them with customised vouchers or prize draws.

YoYo Button is a marketing platform that will empower brands to target users of any smartphone app with rewards in return for answering three short questions. Instead of a traditional banner ad, the platform sits discreetly within a third-party app and the user can choose to enter the reward wallet via a button.

Elliot Briels, director of operations, YoYo Button, said it is a powerful new tool for brands to gather information about their customers, so they can better target their advertising, generate new business leads and diversify their product offering.

Gatsby, Cannes & Draper

Fri, 17 May 2013 10:13:42 +0800

By Gawen Rudder

There comes a time when it becomes difficult to distinguish between advertising and real life. As Daisy told the besotted Jay Gatsby in F. Scott Fitzgerald's sad and short novel, "You resemble the advertisement of the man ..."

That time was the roaring twenties, the jazz age and the golden age of advertising. In that shiny new fast-living world, business boomed, feeding on the excesses of an emerging consumer culture. Life in our industry was good. Champagne flowed. Creatively, long-established J. Walter Thompson and BBDO's DM doyen John Caples put their stamp on American commerce. Claude Hopkins and Albert Lasker of Lord & Thomas (later FCB) made their name. Brands like Ford, Maxwell House, Kotex and Palmolive blossomed and became household names. Never again shall we see such an uncritical consumer, an economy so robust, or a government so approving. It was a buoyant buyer's market and would remain so until boom became bust with the Great Depression.

Dumb Ways To Die tops charts with new iPhone + iPad app game via McCann + Barrel Of Donkeys

Fri, 17 May 2013 09:56:02 +0800

Dumb Ways to Die continues to gather pace with an app game for iPhone and iPad, developed by McCann Australia in collaboration with local game developer Barrel Of Donkeys, claiming the number one free app spot in Australia for a full week.

The game is charting in 79 countries, and is the number one free app in Australia, New Zealand and Singapore, and the number one game in those three countries as well as The Philippines, Malaysia and Indonesia.

Channel 7 + SBS follow Channel 9's ban Greenpeace's recycling campaign - Coke purchases "Greenpeace" Google Adword

Fri, 17 May 2013 09:09:16 +0800

Channel 7 and SBS have followed Channel 9's lead and banned a controversial Greenpeace recycling advert which launched earlier this month.

Despite clearance and classification by Free TV- the industry regulatory body - a Channel 7 representative called the ad 'inappropriate' before issuing the ban order.

WATCH THE SPOT

CB joins forces with Robber's Dog and Cirkus to host Aussie/Kiwi welcome party at Cannes

Fri, 17 May 2013 05:21:44 +0800

Early indications suggest there are well over 400 Aussies going to the 60th Anniversary Cannes Festival of Creativity this year.

Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.

Campaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm - and we will be emailing out invites this week. If you haven't let us know you're going to Cannes and want to come to the party email: kim@campaignbrief.com

303Lowe creative team wins a trip to Cannes in News Limited's 2013 Young Lions competition

Thu, 16 May 2013 20:26:52 +0800

303Lowe Perth's Liam Riddler and Alex Bolderoff are off to the Cannes Festival of Creativity after winning Digital category of News Limited's 2013 Australian Cannes Young Lions competition.

Of 80 finalists, five winning teams of two were selected to represent Australia in the categories of digital, print, film, media and marketing at the prestigious International Festival of Creativity in Cannes this year.

AANA launches AdWatch - the marketer's online guide to community standards within Australia

Thu, 16 May 2013 19:55:31 +0800

The Australian Association of National Advertisers (AANA) has launched AdWatch. AdWatch is a one-stop web portal that provides real case histories that illustrate evolving community standards, particularly around the portrayal of people, language, sex and nudity, violence and health and safety in Australian advertising.

Says Alina Bain (left), acting CEO: "AdWatch will become a valuable, immediately accessible tool in the marketing arsenal for advertisers explaining why public complaints have or haven't been upheld by the ASB thereby making it easier for them to comply with the code and with the AANA self regulatory system."

AdWatch will ultimately serve as a learning device for advertisers and become part and parcel of any induction process for new and junior marketers. It'll be updated monthly to reflect the most current thinking on community standards and to give guidance and understanding to members on changing community values and expectations.

Entries reach record high for 2013 Australian Effies - winners announced at gala on Sept 5

Thu, 16 May 2013 19:47:30 +0800

Entries for this year's Australian Effie Awards have reached a new high at 228, showing a steep rise on last year's already impressive count of 203.

Says Matthew Melhuish, chairman of The Australian Effie Awards: "We are thrilled to see such a significant surge of interest this year. Since launching the Effies in Australia in 2009, we have experienced continued support from across all states and growth this year suggests real confidence in the Effies as the premier awards, benchmarking effectiveness internationally.

"It is an exciting time for the industry. With so much change in the media landscape over the past few years, agencies are becoming masters in many new fields, and I look forward to identifying some of the new and effective approaches that are being applied across Australia in 2013."

Last chance to book for AdSchool's Managing Digital Production - Only 8 Seats Left

Wed, 15 May 2013 11:38:02 +0800

Jenny Williams, Founder of ideagarden delivers 2 days of international best practice in the management of digital production.

An experienced speaker, Chair of AdTech 2010 and part of the ADMA committee to develop the e-marketing code of practice for the anti SPAM legislation, Jenny's experience spans over 17 years across agencies and clients in Asia, America and Europe.

This is a hands-on workshops delivering content across, project management best practices; methodology; templates for use throughout digital project development; case study, the use a consistent case study which illustrates the methods in practice and practical exercises.