Trinity P3, CommBank and Lion Nathan warn against agency discounting at the Caxtons
November 8 2010, 2:09 pm | | 5 Comments
AdNews TV’s Caxtons coverage features pitch consultant Darren Woolley, CommBank’s Mark Murray and Lion Nathan’s Jon Bradshaw discussing agency discounting on stage and later around the pool with Paul McIntyre. VIEW THE VIDEO
5 Comments
Artwork at $1 a piece seems a bit on the pricey side, is that the adult rate?
yep let’s give the ideas away cheap
and whack them on production,
and remember to look like we know
what we are doing
Bit rich coming from CBA.
After they had blown most of their budget on a contract with Goodby Silverstein, they were hawking the rest of their business around to Australian agencies demanding they do it for practically nothing.
that’s a bit rich,
do ya see what I did there. you didn’t? fair enough.
Darren is right, but there have been some big pitches recently where money played a key part.
I know St George was one. Anyone betting M&C didn’t cut a good deal for David Jones?
If clients didn’t want agencies to cut rates you can bet MD’s wouldn’t be offering it.
Caxtons has always been a week of fantasy.