CumminsHybrid Group Image 2b (1).jpgCB Exclusive - Further to this morning's CB exclusive, South Australian agency partnership, CumminsHybrid have announced that they have completed an acquisition arrangement which sees Hybrid directors Rob Porcaro (third from left) and Craig Jackson (far left) acquire the Cummin&Partners shareholding in the company and will rebrand the agency as Hybrid.

Hybrid and Cummins&Partners came together in 2016 to deliver a unique model in the Adelaide marketplace, as local and national independent agencies combined in delivering end-to-end creative, media and digital services.

Says Porcaro: "We are delighted to be able to finalise this deal as it was always in our plans that one agency would take the lead position when we first merged".
CumminsHybrid Group Image 2b (1).jpgA year after the merger of Adelaide agencies Cummins & Partners and Hybrid to form CumminsHybrid, Campaign Brief can reveal that the agency has dropped the Cummins name and rebranded as Hybrid.

Repeated requests by CB to both Hybrid and Cummins & Partners for comments on the name change and ownership structure went unanswered.

Pictured above at the time of last year's merger: Craig Jackson (executive creative director), Bronwen Gwynn-Jones (managing partner), Rob Porcaro (managing director) and Cummins&Partners CEO Chris Jeffares.
KIERAN_OTS (1).jpgLeo Burnett, Sydney creative director Kieran Ots has been named Executive Vice President/Executive Creative Director at Leo Burnett Chicago, to lead the global Samsung account.

He continues his journey from Leo Burnett Sydney, where he worked for nearly 20 years as Digital Creative Director. Ots starts in his new role immediately and will report to Britt Nolan, Chief Creative Officer, Leo Burnett Chicago.

"Kieran is a strong leader with a gift for creating ideas that connect deeply with humans, regardless of medium," said Nolan. "He approaches business issues with creative solutions - not just ads. Kieran is the perfect fit to help us continue our transformation."

Ots will oversee the creative direction for Samsung, one of Leo Burnett's marquee international clients. Ots contributed to the Samsung account in Sydney and will apply his global knowledge of the business to this role.

"Samsung is an incredible brand with a strong sense of purpose, and it plays a huge role in people's lives," said Ots. "Everything they make is as much about people as it is about technology, and fostering that connection is a critical component of our work."
Screen Shot 2018-01-11 at 5.47.00 am.pngScreen Shot 2018-01-11 at 5.49.15 am.pngLittle Black Book's Australasian member agencies and production companies: why the LBB & Friends Beach should be your home-from-home in Cannes in June

Now in its 9th year, the LBB & Friends Beach ~ co-sponsored by Bestads & CB ~ has become the place to network, make deals, socialise, grab lunch, hold meetings and even just take a dip in Cannes every year. With the support of our sponsors, we have been able to bring this free event to the Lions festival each year and we will be back for 2018.

The good news is that LBB member agencies and production companies in Australia and New Zealand will once again enjoy Access All Areas. Silver members receive five wristbands for the week, Bronze members receive three.

LBB member agencies In Australasia

Bashful, BMF, BWM Dentsu, Clemenger BBDO, Colenso BBDO, The Communications Council, The Core Agency, Cummins & Partners, DDB Australia, DDB New Zealand, Host/Havas, Ikon, Innocean, J Walter Thompson, Leo Burnett, Marcel, M&C Saatchi, McCann, Mediacom Beyond Advertising, The Monkeys, Naked, Ogilvy, Red Engine, Richards Rose, The Royals, Saatchi & Saatchi, Special Group, 303 MullenLowe, TBWA, VCCP, VML Australia, WiTH Collective, Y&R Australia, Y&R New Zealand, Zoo Group.

KFC Wing Ring 1 (1).jpgOgilvy Sydney recently helped KFC put its own unique spin on Valentine's Day this year with a campaign via Ogilvy Sydney, encouraging fans to instead celebrate their wingmen by presenting them with a limited edition 'wing ring'.
Lucky fans applied to win a pair of 'wing rings' by commenting on a Facebook post and demonstrating why they and their wingman deserved to wear them as a symbol of their bond.

GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
FibreTVCstills3_Kellogg (1).jpgKellogg has kicked off 2018 with the launch of a new portfolio campaign 'Is Your Gut Fibre Fit?' via Akkomplice.

The campaign challenges Aussies to get fibre fit and feed the good bacteria in their gut with grain fibre from a bowl of cereal.

Bestad-jobs-Feb-2018.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Ian Strange Studio joins Scoundrel Projects

IAN_STRANGE_PORTAIT_72dpi.jpegScoundrel has announced a new partnership with Ian Strange Studio for unique artistic projects in Australia, New Zealand and Asia.

Based between New York and Australia, Ian Strange is one of Australia's most acclaimed contemporary artists. His multifaceted exhibitions and projects include film, photography, sculpture painting and installations. He has held exhibitions at The National Gallery of Victoria, Standard Practice Gallery New York, the Canterbury Museum, the Art Gallery of South Australia, FAC and Cockatoo Island's Turbine Hall. He has created large scale public art projects in Detroit, New York, Ohio, Australia, Norway, New Zealand and Poland.
Screen Shot 2018-02-16 at 7.56.43 am.jpgCreative experience agency Enigma has added further weight to its Newcastle creative department in preparation for a busy 2018.

Writer Callan McKean (left) has joined the Newcastle office from Ogilvy Sydney, where he worked across some of its most iconic clients. His previous major role includes more than three years at The Monkeys working on accounts such as Blackmores, IKEA and Telstra. He was also one of only 50 students accepted into the Australia/New Zealand D&AD Young Bloods initiative in 2015. Up against a number of teams, their idea ended up winning the competition.
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
20180211-2018-02-12-CrownDragons-039[11] (1).jpg20180211-2018-02-12-CrownDragons-043[9] (1).jpgTo mark 2018's Lunar NY, Crown Melbourne's famous Fire Towers have been transformed into fire breathing dragons, in a unique artistic outdoor installation produced and developed by Geometry Australia (concept by TBWA Melbourne).
Aimed at driving foot traffic and marketing Crown Melbourne's entertainment area, the installation showcases five unique dragon panels, designed and built around Crown's established fire flumes.  Each dragon was created as a piece of art by five of Australia's leading local street artists over one weekend, with Geometry working alongside Pulse Communications to execute the idea.
3825UPSJANE30_Kitchen_Competitor Board.jpgA new campaign via Mammal Sydney is positioning the offering of property tech disruptor Upside as 'the way real estate should be'.

The campaign - which extends across TV, online content, display advertising and more, and also includes significant brand asset redevelopment - was created following a competitive pitch held late last year. It launches from Sunday 18 February.

Screen Shot 2018-02-16 at 6.28.51 am.jpgSmith & Western's hugely successful industry podcast The Creative Relay is back for 2018 with M&C Saatchi CCO Cam Blackley talking exclusively to Dave Bowman, creative chief of Google Zoo.

The two industry heavyweights sat down together at the Smith & Western studios, with Blackley talking to Bowman on a broad range of topics including his career trajectory, passion for obscure music and his latest move to Google.
Image 1_1920x1080.jpgTo promote all-night public transport on weekends with the Night Network, Public Transport Victoria (PTV) and Y&R Melbourne sent 58 members of the public for one night in Melbourne. Armed with a camera and a myki ticket, their task was to explore, experience and document just how much there is to discover until the sun comes up. 
Over 100 hours of footage was captured as these 'nighttime explorers' found cultural events, restaurants, bars, clubs, live music, art - even a busking bunny rabbit - with the help of public transport and PTV.
AAMAAQDGAAgAAQAAAAAAAA_9AAAAJGYxMzgxNGY5LWFmMWQtNDU1Ny1iZjJkLTVlMTIzYmFmMGJjNw (1).jpgBy Darcy Maine, freelance producer, The Pound

That's me on the top RHS of frame licking my chops enjoying the chimps birthday cake in Adelaide circa 1971! I recently unearthed this newspaper clipping and it resonated with me in a surprising way.

Whilst this gentle looking chimp looks old and is most probably not around anymore, I found myself astounded by its powerful presence in this image. A gentle grandparent, a caring friend, "all for one and one for all!! Both Kids and Chimp sharing common ancestry and DNA. Both also share the same concentration on eating delicious cake! The social interaction and nice vibe is palpable and imbues the photo with a sense of well being and acceptance. The image instantly sells a strong emotional narrative. (note no photo credit avail)
Karl on Phone.jpgCB Exclusive - In an unexpected move, Velocity Frequent Flyer is giving back the Points member's spent on unromantic items in the lead up to Valentine's Day via CHE Proximity.

Velocity has found toasters, kettles, vacuums and many other unromantic items had been purchased with Points in the lead up to Valentine's Day, when they could have been used for romantic getaways.

The Valentine's Day Redemption program launches with CEO, Karl Schuster, addressing members declaring that the Points will be given back. Schuster then encourages them to use their refunded Points on a flight with Virgin Australia, at a 30% off redemption discount.

DaraMike-campaignbrief (1).jpgDr Edward De Bono coined the term Surpetition, which he defined as 'creating value monopolies when everyone else is merely competing'.

Edison, the advertising agency designed specifically for the startup community, is doing exactly that. Now in its second year, it is bringing a raft of new knowledge to a corresponding raft of new clients.
Screen Shot 2018-02-15 at 10.04.15 am.jpgPfizer Consumer Healthcare has launched a major new campaign for Centrum across Australia and New Zealand.

With the latest hit single from Fitz and the Tantrums, HandClap, the TVC shows a broad range of people celebrating the benefits of living a healthy life.

Director Aaron Brown of Clockwork Films, utilised renowned local choreographer, Stephen Tannos in order to find people with a genuine sense of rhythm to bring this creative to life.  Throughout this process, the actions within each scenario were crafted to ensure the resultant film captured the desired level of high energy.

Screen Shot 2018-02-15 at 9.33.17 am.jpgTim Collier has joined Infinity Squared to take up a strategic planning role, in one of many new hires for the Sydney based business.
Collier joins Infinity Squared with over 10 years experience specialising in digital and social strategy, and working alongside some of Australia's biggest brands, including a recent four years at UM Society (IPG Mediabrands) where he was the head of strategy, leading pitches and working on its leading clients, including NSW Government, Tourism Australia, Jacob's Creek and Stoneleigh.
Jessica Allison.jpgMango Melbourne has appointed experienced PR manager Jessica Allison as head of communications.

Allison joins the Mango team with more than 12 years' experience across a broad range of industries and verticals, including client and agency-side roles.

Says Kate Sterling, managing director, DDB Group Melbourne: "Jess' passion and enthusiasm to work as part of an integrated team like ours, and her proven experience in positioning PR rightly at the centre of strategy and creativity, made her the perfect choice for us as we enter 2018.

"Her wide knowledge and capability across categories, including Luxury, Consumer, Retail and Lifestyle, is a brilliant plus for our existing clients but also of enormous value given our relentless focus on growth."
180126-HelloFresh-Emotive-LoRes-4918 rtcd_2 (1).jpgHelloFresh Australia, together with content agency Emotive, have launched a new video content series titled 'Dinner Diaries' hosted by Lynne McGranger and Johnny Ruffo.

The humourous video series showcases the talent eating their way across the country as they drop into HelloFresh customers' homes to see what the nation are cooking at dinnertime.

Screen Shot 2018-02-15 at 6.47.24 am.jpgIn response to evolving client needs, The Village Blvd (Boulevard), has today been unveiled as a production centre of excellence, enhancing the Red Agency Group's mission to be the most agile, content-led PR agency in the industry.

The Village Blvd will be an agency of specialists operating across key technical production disciplines, including events, experiential, photography, videography, design, technical writing as well as social and digital production. The team is tasked with delivering 'best in class' audience engagement through innovative and authentic brand experiences. 
2018-AWARDSchool-Heads (1).jpgAWARD and The Communications Council has announced the 2018 AWARD School heads - a team of seven leading creatives from across Australia set to inspire the next generation of young talents around the country.  

Coming from all walks of life, this year's School Heads - including a CEO, creative group head, creative directors and senior copywriters - will join a team of outstanding and dedicated tutors who will set challenging briefs and explore the "power of the big idea" as part of this year's course agenda.
PaulWorboys-WEB.jpgwhiteGREY's joint CEO Paul Worboys has stepped down from his position for family reasons and, as a result, the agency will continue to be led by fellow CEO Miles Joyce.
Worboys joined Grey Group Australia in 2010 initially as Managing Partner, then moved to Chief Operating Officer. He was appointed as whiteGREY joint CEO with Joyce when Grey merged with The White Agency last year.
WPP AUNZ CEO Mike Connaghan said while Worboys had played an important role in building the merged whiteGREY business, he respected his decision to take time out for family: Says Connaghan: "Paul has been strong leader that has seen the business through a period of change and success. We appreciate that it's now time for him to focus on other areas of his life.
Alex Karsten (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ ON...
Screen Shot 2018-02-14 at 10.48.04 am.jpgAcknowledging exceptional talent from within, MediaCom has today announced the appointment of Willie Pang, currently chief operating officer, to the role of CEO of MediaCom Australia & New Zealand. Pang will take the reins from Sean Seamer, MediaCom's incumbent CEO following Seamers' recent appointment as CEO of Supercars Australia.
Joining MediaCom in 2015 as chief digital officer, and then promoted to chief operating officer in July 2017, Pang has become an invaluable asset to the agency's people and clients.
Screen Shot 2018-02-14 at 10.19.21 am.jpgAdFest is inviting creative professionals from around the region to sign up to attend 'Story School' - a fun and highly interactive workshop hosted by Kitty Lun, head of Creative Shop, Greater China at Facebook.

Story School runs on Thursday 22nd March 2018 from 2:30pm to 5:30pm during AdFest 2018, which runs from 21st to 24th March at the Peach Royal Cliff Resort in Pattaya, Thailand.
Screen Shot 2018-02-14 at 10.19.06 am.jpgAdFest will once again host the World Producers Summit at AdFest 2018 - an exclusive summit for production executives on Thursday 22nd March 2018, 12:15pm to 2:30pm at the Peach Royal Cliff Resort in Pattaya, Thailand. The Summit will be chaired by Steve Davies, chief executive of the Advertising Producers Association (APA) and executive vice president of the Commercial Film Producers of Europe (CFPE).

The 2018 World Producers Summit is open to just 40 production-related companies (including production, post-production shops, sound and special effects companies), owners and executive producers, with only one representative per company permitted.
Safe harbour Glendyn Ivin (1).jpgExit Films made a lot of good decisions last year. Two of them were the signings of young directors. And so, the 2016 Award Production company of the Year is beginning 2018 with a new portfolio of work winning acclaim.

Glendyn Ivin's gripping mini-series, "Safe Harbour." will premiere on Wednesday March 7 at 8:30pm on SBS, and he is about to begin work on the BBC One production, "The Cry," which will be filmed in Melbourne and Glasgow.
NG.jpgQuantcast has announced the appointment of two senior hires in the Sydney office, following a period of significant growth for the AI technology company.

Nicole Gardner joins Quantcast in the newly created role of head of account management. Prior to Quantcast, Gardner was general manager at McCann Australia, where she spent five and a half years. She has more than 16 years' experience in the advertising industry, working with several global agency networks, including Lowe Lintas, Kindred and Smart, in Brisbane, Sydney, Auckland and London.

Reporting to managing director APAC, Andrew Double, she will oversee Quantcast's high performing team in managing clients, seeking out new client opportunities and developing partnerships.

Among her achievements, Gardner was part of the team that built DHA as an investment brand, and she worked with Microsoft to drive uptake of Windows 10 and Surface. With degrees in Business and Communications, Gardner has extensive experience across a broad range of brand categories including FMCG, finance, retail, travel, fashion, technology and healthcare.
Screen Shot 2018-02-14 at 7.54.44 am.jpgFans of Old Spice's irresistibly weird "Red Sweater" spot, which aired completely in French during the Grammys last month, will be pleased to know the P&G brand is back with two more fragrance-ad parodies for Valentine's Day.

The two new spots were directed by Australian director Steve Rogers and developed by Wieden + Kennedy, Portland.

Jeremy.jpgMedia agency, Bohemia has appointed Jeremy Bierma to the role of performance director to lead the UBank team.

Bringing a wealth of knowledge to the role, Bierma's past experience includes some of the most sophisticated performance marketing categories including finance, travel and retail.

Says James Collier, chief intelligence officer, Bohemia: "Jeremy brings a fantastic energy to the team. He has an impressive track record with his client first approach and a razor-sharp focus on driving business results. I can say with confidence that Jeremy is the perfect fit for Bohemia."

Says Bierma: "I was immediately impressed by what James and the leadership team have in store for Bohemia. I knew I wanted to be part of the journey. I'm excited to hit the ground running and play a part in the success of our clients, and Bohemia."

Boasting qualifications in Adwords, Google Shopping, and Outbrain, Bierma joins Bohemia from Columbus Media where he worked on clients including David Jones, Carnival Cruises, AON Business Insurance and Greater Bank.
DK.jpgThe Royals has today launched a new mobile research tool that allows brands to gather consumer intelligence in real-time to harness insights, develop strategy and deliver results with confidence.

Polly, launched in partnership with customer experience consultancy BrandHook, uses a chatbot interface delivered via Facebook Messenger to recruit people to respond to research questions directly on their phone - while they are out shopping, on a night out or hanging out on their couch at home. In other words, going about their daily lives.
Screen Shot 2018-02-14 at 6.43.14 am.jpgAdFest has begun to unveil its 2018 program with FINCH, Massive Music, MPC, Carat, Contagious and ADK all joining the line-up, with many more speakers yet to be announced.

AdFest 2018 is divided into two streams: Craft@ADFEST (21 - 22 March) or Creative@ADFEST (23 - 24 March). Whereas Craft@ADFEST is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST is focused on pushing the boundaries of the creative and communication industry.
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