vel.jpgMountain Dew is launching a game changer in traditional sports with a first-of-its-kind, The Velodrone - a cataclysm of lightning fast drone racing and hair-raising laser siege. The new game was created and executed by Traffik Group. The game will be launched at the EB Expo as of tomorrow.

It goes like this, teams of five Drone Hunters will be locked and loaded with Drone Trackers as they face off against the country's most deft and skilled Drone Pilots in the Mountain Dew Velodrone.

The Drone Pilots will race around the Mountain Dew Velodrone terrain, an awesome playing field built to give you an exhilarating experience. The huge playing field consists of mountains and trees, and creates a thrilling environment for the drone fight. The Drone Hunters have to fire at the racing drones as they rocket past, using a special laser glove. This one-of-a-kind game will give the competitors an adrenaline kick and an opportunity to try a very innovative tech tournament.
smiling-mind-logo.jpgCommunications Collective has announced an exciting new account win with mental health not for profit Smiling Mind for its national annual awareness campaign in October.

The charity selected Communications Collective to develop the communications strategy and manage the campaign in collaboration with advertising agency M&C Saatchi, Hatched Media and OMD.

Smiling Mind develops online pre-emptive mental health and wellbeing programs based on mindfulness meditation for individuals, workplaces and schools.
Screen Shot 2016-09-29 at 2.15.34 PM.jpgRhino Rack has today announced it has appointed Kontented to oversee its marketing strategy, content creation and activations for Australia, New Zealand and the US.

Rhino Rack is one of Australia's true business success stories, built from the ground up by Aussie entrepreneur Richard Cropley from a simple outfitting business to the #1 roofrack brand in Australia.
Buddy Franklin (1)-thumb-400x184-227918-thumb-400x184-227962.jpgTo celebrate the biggest day on the football calendar, NAB has partnered with Snapchat - in a first for an Australian bank - to create a bespoke lens that allows users to become 'mini-legends' for the 2016 Toyota AFL Grand Final via Clemenger BBDO, Melbourne.

The innovative Snapchat lens allows the public to transform themselves into one of the AFL players taking to the field on Grand Final day, taking on the featurers of either Caleb Daniel from the Western Bulldogs or Lance Franklin from the Sydney Swans.
Aus_Post_Perth_19092016-2 (1).jpgIn an Australian first Australia Post, via Posterscope Australia, has delivered dynamic, geo-targeted digital OOH mapping at scale in a campaign using Posterscope's proprietary Liveposter technology.

Working in conjunction with Dentsu Aegis Network sister agency Dentsu Mitchell and creative agency, GPY&R, Posterscope rolled out its new capabilities with the Australia Post campaign which allows consumers at around 550 OOH locations across the country to geo-locate their closest parcel locker and retrieve maps and directions.

The Liveposter platform enables digital campaigns to run seamlessly across multiple networks and media owners. It uses a range of available data sources to optimise the communication across the day, week or campaign period and provides full control over the content without the need to individually supply media owners' systems.
Adrian_James_LR_SP.jpegToday production company Scoundrel launched Scoundrel Projects - a multi-disciplinary production arm dedicated to helping agencies bring non-traditional advertising ideas to life.

The roster launches with two industry heavyweights - installation artist, director and designer, James Dive (pictured near left with Scoundrel EP Adrian Shapiro), and renowned art and technology studio ENESS.

The dual signing reflects Scoundrel Projects commitment to combining leading ideas with leading practitioners in the burgeoning experiential realm.
2-thumb-400x400-205011-thumb-400x400-225229.jpgColenso BBDO/Proximity New Zealand is the only agency from the Asia-Pacific region to win a Grand Clio, awarded for DB Export 'Brewtroleum' in the Out of Home category.

A total of 11 Grand Clios were announced and presented on stage during the event tonight at the American Museum of Natural History in New York.

Grand Clio Winners

Colenso BBDO/Proximity New Zealand
DB Breweries
Out of Home
Unknown.jpgHeralded as Australia's answer to Amy Schumer, Anning delivers stories with honesty, and a whole lot of heart. Her web series Fragments of Friday which she wrote, directed and starred in has been compared to GIRLS on more than one occasion and earlier this year earned her an Australian Director's Guild Award for Best Direction.
She joins SO Productions for freelance representation on its growing roster.

Says Pip Heming, executive producer, SO Productions: "Kacie is a bold and courageous director, delivering stories with delightful frankness - which is exactly what audiences growing increasingly apathetic to traditional advertising are craving. I'm thrilled to have her join our team."
Says Anning: "I'm very excited to join the team at SO Productions and the wonderful roster of creatives they've already cultivated. The world of content has been cracked open and the fluidity between film, television and advertising means there's a platform for every story. It's an incredibly exciting time to be a director and I'm looking forward to working with the team."
Anning's drama, comedy and satire work spans webseries, documentary, and narrative. To view her work, click here:
Screen Shot 2016-09-29 at 9.11.22 AM.jpgWorkSafe Victoria has partnered with Naked to launch a new campaign to drive awareness of workplace rights among young workers in Victoria.

Because they are new to the workforce, young workers are vulnerable because they are often unaware of their workplace rights and feel obligated to do as they are told, even in potentially dangerous situations. 

To encourage young people to speak up if they feel unsafe at work, Naked has created Clickbait Safety Announcements.

CCNSW2112_DR_Case_Study_08.jpgEvidence now shows that 1 in 3 cases of cancer each year can be prevented with healthier lifestyle choices. A new campaign launched by Cancer Council NSW via Designer Rice called '1 in 3 Cancers" is tackling the low awareness across the state of all the lifestyle factors that evidence shows increase cancer risk. Poor diet, being overweight, not doing enough physical activity and drinking too much alcohol collectively contribute to nearly as many cancer cases as smoking.

While there is strong awareness that smoking and UV exposure contribute to a person's risk of developing cancer, there is still a significant lack of awareness about what else can cause cancer.

Screen Shot 2016-09-29 at 8.39.55 AM-thumb-400x222-232864.jpgOn last night's episode of Gruen, Fenton Stephens and World Wide Mind faced-off in 'The Pitch' segment with the brief: a campaign to ban the vote for over 60's.

Fenton Stephens took the trophy with three votes and World Wide Mind received one.

Says Jess Wheeler, copywriter, Fenton Stephens: "We had a lot of fun putting this spot together. I have to give serious thanks the Dogboys (directors), Selin Yaman (producer), Garry Richards (DOP), Gary Woodyard (editor), Dave Rose (runner), Rodney Lowe (sound), Jacob Machin (talent) and all our extras. Everyone pitched in with very little time to spare, meaning I now owe a hell of a lot of beers!"

The show also covered topics such as how to sell fruit? The most talked about feminine hygiene ad of the year and the fastest growing sector in advertising: gambling.

Mark_E10[1] (1).jpgQLD Govt's Department of Energy and Water Supply and Ogilvy Brisbane have this week launched an innovative new education campaign, aimed at helping drivers better understand their biofuel options - and take another look at E10.

Starring V8 Supercar champion and Bathurst winner Mark Winterbottom, the 'E10 OK' campaign explains the potential benefits of the biofuel, and encourages its use, through a range of executions including TV, press, radio, online, outdoor and social media.

At the campaign's core is a unique digital innovation designed by Ogilvy Brisbane exclusively for the QLD Government; an online biofuel compatibility checker. Queensland drivers can now check the E10 compatibility of their vehicle in a matter of seconds, by simply punching in their rego number at an E10 OK microsite.  It also tracks which fuel outlets stock E10 fuel.

Phone-insitu-SJ-01.jpgSydney agency Pollen has developed a new digital strategy for Australian fine food retailer Simon Johnson, including the design and development of a new e-commerce platform, social launch campaign and overarching content strategy.

As part of the new digital strategy, Pollen has launched a social campaign centred on hiring a new social media content creator and food stylist for the Simon Johnson brand.

Driving awareness and traffic to the website and encouraging conversation amongst millennial audiences about the Simon Johnson brand, the social campaign aims to unearth a passionate foodie for this dream stylist role, whilst relaunching the brand across the maker culture and foodie community.

Screen Shot 2016-09-29 at 7.45.21 AM.jpgFull service agency Spinach has created a campaign to launch 'Choctober' for Reclink Australia, a non-profit organisation whose mission is to provide programs for people experiencing disadvantage.

'Choctober' challenges people to give up chocolate for the month of October and help raise funds to provide opportunities specifically for disadvantaged women.

With the theme "Give up a little, change a lot", Spinach created a campaign that highlights the emotional attachment people have to chocolate and the mood swings chocolate deprivation can cause.

Screen Shot 2015-10-07 at 7.36.27 am-thumb-400x225-199294.jpgClemenger BBDO, Melbourne has picked up four Gold Awards and two Silver Awards at the IAB MIXX Awards in New York. This is the largest ever haul of Gold Awards at the IAB MIXX Awards for Australian agencies - and Australia has dominated the Awards from an international perspective.

Clemenger BBDO Melbourne scored three Gold Awards for Bonds 'The Boys' and a Gold and two Silvers for Snickers 'Hungerithm'. Leo Burnett Melbourne picked up a Silver Award for Headspace 'Reword'.
Says Vijay Solanki, CEO, IAB Australia from the event in New York: "Fantastic to see Aussie talent giving the Americans a strong run in the IAB MIXX awards in New York last night.  The Awards jury, consisting of agency leaders, brand marketers and publishers selected the Australians for seven awards including four Golds and two Silver for Clemenger BBDO Melbourne; and a Silver for Leo Burnett Melbourne. Particular kudos is due for Clemenger BBDO Melbourne and client Pacific Brands for their 'Boys' campaign which won in three categories. Their executions for digital video and digital outdoor stood out."
Deep Water (1).jpgThe most nominated sound house at this year's Screen Music Awards, Sonar is proud to reveal it's in the running in five competitive categories, including Best Music for a Documentary (Neon), Best Soundtrack Album (Sherpa) Best Music for a TV Series (Janet King), Best Music for a Mini Series (DNA Nation), and Feature Film Score of the Year (99 Homes).

Presented by APRA AMCOS in conjunction with the Australian Guild of Screen Composers (AGSC), the annual Screen Music Awards represent the most successful marriage of music and film. This year, Sonar composers Matteo Zingales and Antony Partos have both been recognised with award nominations for their contribution to some of Australia's most memorable screen soundtracks.

Tonight also marks a Wednesday night take-over with all channels being dominated by Sonar soundtracks in a diverse line up of homegrown dramas, including hotly anticipated drama The Wrong Girl (premiering tonight) TV series Doctor, Doctor and the highly publicised SBS drama series Deep Water.
Flow-Logo_Stacked_rgb-439x324.jpgTonight at The PlayStation Theater in New York City, the winners of the first ever D&AD Impact Awards were announced in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world.

20 brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line. The only Australian company to score a White Pencil is BeeInventive for its revolutionary beehive invention 'Flow 4 (1)-thumb-400x225-219293-thumb-400x225-224607.jpgHive'.

Saatchi & Saatchi Sydney has led the Australian advertising agency pack with three Graphite Pencils all awarded for Toyota 'LandCruiser Emergency Network'. Leo Burnett Sydney has scored one Graphite Pencil for Samsung Australia 'brainBAND' and a Wood Pencil for WWF Australia 'Just'. GPY&R Melbourne and Brisbane have been awarded a Graphite Pencil for Melanoma Patients Australia 'Melanoma Likes Me' and Leo Burnett Melbourne has scored three Wood Pencils; two for its Headspace 'Reword' work and one for SPC Ardmona '#MyFamilyCan'.
Screen Shot 2016-09-28 at 10.43.09 AM.jpgGetty Images has today announced the launch of a new plugin for Adobe Creative Cloud (Adobe CC), giving creatives access to over 140 million images and vectors within an easy-to-use workflow. With the new plugin, the core functionality of the Getty Images platform is integrated into the Photoshop, Illustrator, and InDesign workflow, allowing creatives to easily search, license and use the world's best imagery - all without leaving their design tools.
Available for free to Getty Images customers, the plugin offers a vast selection of royalty free imagery, expertly curated creative imagery from the Prestige collection, the company's award-winning imagery from the 130,000 news, sports, and entertainment events it covers each year, as well as the world's deepest digital archive of historic photography.
Infographic for Value report Edm 1 Sept (1).jpgUnLtd has announced a record $6.5 million total industry contribution to social impact for FY16 as part of its annual results, released today.

Unprecedented growth in industry participation and social investment led to a 71% year-on-year increase in the total value of funds, services, inventory and time donated by the media and marketing sector.

CEO Paul Fisher said that UnLtd had connected 88 companies with 42 different charities working with at-risk young people.


Will O'Rourke boosts experiential roster

pic1 March (1).jpgTo assist agencies and their clients with the evolving production environment Revolver/Will O'Rourke's experiential arm has signed nine new project directors.

Says Josh Mullens, EP/head of projects: "We want to keep developing our offering and by bringing together great partner agencies with a broader range of specialists, we aim to keep crafting projects in the best way we can."

Will O'Rourke's new signings include:
- Art & Experiential Direction - Andreas Nilsson & Alex Smith
- Architecture & Installations - March Studio & Archrival
- Interactive & Social Direction - Badfaith VR, Code on Canvas, WORVR, & Yourpals (Liana Rossi & Pete Galmes)
- Comedy Writing & Content - Sarah Bishop & Andrew Hansen
LEO1.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Leo Zhang, executive creative director, BBH China.

It's a big week for Bestadsontv. I definitely believe some pieces of this week will win the lions however I won't wager the same as Gary Lineker.

Winner: Audi "The comeback". Brilliantly powerful storytelling. The most ferocious monster experiences the ups and downs in his modern life and gains his glory back with Audi Piloted Driving. It tells me again that a great character settings naturally leads to a great story. READ MORE...
Screen Shot 2016-09-28 at 9.07.49 AM.jpgSunbeam, the makers of the original Mixmaster, has partnered with Adriano Zumbo to release a Limited Edition Range of kitchen appliances, co-designed by the dessert master himself.

Supporting the launch is a new campaign created by The Conversion Group, which centres on the idea that the new Sunbeam Zumbo Limited Edition Range helps you to Mix like the Master.  By communicating a little of the Adriano Zumbo magic, the campaign aims to appeal to bakers and home cooks across the country with the vision that they can soon be 'mixing like the master' himself.
The range will hit the stores in October and includes three Sunbeam Zumbo Limited Edition Mixmasters, a Limited Edition Food Processor, and a Limited Edition Stick Mixer. Each of the products features a selection of Adriano's signature colours and designs.


Alex Wadelton: Why you should leave work

AAEAAQAAAAAAAASLAAAAJGQ5MjBlZGI5LWEwYzQtNDZlYy1iNDAzLTVhNjBkNzU4ZTFiYw.jpgBy Alex Wadelton, executive creative director/partner, ZOO group

In a lot of big agencies, there seems to be almost a competition to see who can stay the latest at work, who can work the most weekends, and who can be at their desk working earliest every morning. Some of it has to do with the fact that everyone is overworked, but a lot of it has to do with trying to give the appearance of being a hard worker.

Does it make the quality of work better? I'd say no.

Mostly it makes people resentful of the fact that they are just at work, stuck inside on a sunny weekend while all their non-advertising friends are out and about.

So, let me tell you a story about why you should leave the office as often as professionally possible.
Andrea (1).jpgAtomic 212° Melbourne has recruited Andrea Cehovin from UM in the role of senior account director, who boasts over eight years industry experience, broadly specializing in digital.

Cehovin, a seasoned traveler and art lover, joins the award-winning agency at a time of pivotal business growth and expansion of staff into newly created roles.

Atomic 212° has powered through FY17 with multiple wins including international lifestyle group Ovolo Hotels and US manufacturer Rust-Oleum. The Melbourne office has had a particularly impressive 2016, winning the massive $40 million Origin Energy account earlier in the year. The Melbourne office has bolstered its ranks off the back of new business and aims to match Sydney's billings by 2018.

Says Cehovin: "It's a great opportunity to be part of an award winning and respected agency with digital at its core. What an exciting time to join this energetic team as we build the Melbourne offering."

Says Jason Dooris, CEO Atomic 212° and CEO of The Year Finalist 2016: "The agency is rapidly growing in the right direction. We have a nimble mindset with a multiplicity of skillsets and specialisations. I welcome Andrea to the team and look forward to some healthy competition between the Sydney and Melbourne offices."
446cb46381b095c21ebaed3b0a663c57.jpgMobile shopping and purchasing have become the norm across the globe, according to "Mobile Commerce: A Global Perspective," an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. 

Just over three-quarters (76 percent) of smartphone and tablet users in APAC said they have purchased a product or service on their smartphone or tablet in the past six months.  In Australia, 45 percent of respondents buy using a mobile device on a monthly basis and report that they make 33 percent of their typical monthly purchases using mobile screens.
Justin Ricketts Grant Anderson Agile (1).jpgWPP AUNZ, Australasia's largest marketing, content and communications group, has announced the launch of a new specialist production offering: Agile Content Productions, ("Agile").
Group business director of WPP AUNZ Rob Currie said the Group had identified a huge opportunity to develop a best-in-class, audience -first content offering for its clients, a proposition, he says  that no other Group has the breath, scale and ability  to develop.
Says Currie: "Our view is that our clients want specialists, but need a more effective model to work with multiple agencies. Agile will sit firmly within our over-reaching strategic focus on horizontality, with a motivation to fully integrate itself within the Group and focus on collaborating and working with them to develop and produce audience first video content.
Agile is headed by newly appointed CEO Justin Ricketts, working alongside managing director, Grant Anderson, plus a core team of content specialists.

Nick Cummins: A case for a good case study

NickCummins_479 (1).jpgBy Nick Cummins, creative partner, The Royals Sydney and Melbourne

Going into the judging at Spikes Asia this year, I was concerned that national styles would play a big part in the judges' decisions. I was lucky enough to be on Kentaro Kimora's Digital and mobile panel along with judges from China, Singapore, Indonesia, South Korea and the Philippines. So we all had the potential to be drawn to very different styles of humour, insights and solutions. But that wasn't the case.

Although the work we judged - which started as a list of over 500 entries - was very diverse in tonality and levels of craft, the judges were very consistent in their views. Another thing that was very consistent over the four days of judging apart from the humidity, was how everyone entering these kinds of festivals ends up building the same style of case study.

There is a formula for a reason, I hear you cry. And yes, there are probably a few things that are important to keep doing but the problem is everything ends up looking like this.

The great thing about judging awards like this is you get to hang out with incredible people from our industry, from all different parts of the region and the world. We really are an amazingly smart, insightful, creative and funny bunch of individuals.
Creative Ranking_Network Table.jpgOgilvy & Mather has reclaimed their top network position in the Campaign Brief Asia 2016 Creative Rankings. Over the past three Creative Rankings Dentsu have come out on top, however this year they have dropped down to #3 Network with both Ogilvy & Mather (#1) and BBDO (#2) above them. Hakuhodo is the #4 highest ranking network with McCann Worldgroup at #5.

Ogilvy & Mather's #1 Network Ranking is due to award-winning performances from 11 of their offices over the July 2015 to July 2016 award show calendar.

Leading the way for the network is Ogilvy & Mather Singapore who put in a great performance to move up from #16 agency overall in our previous Creative Rankings to #2 agency overall in Asia this year. The agency scored 1135 Ranking Points, with only Dentsu Tokyo sitting above them.
Campaign Brief Asia_Creative Rankings_2016_Agency top 20_edited-1.jpgFor the fourth time in a row Dentsu Inc Tokyo has topped the Campaign Brief Asia Creative Rankings.

The Japanese powerhouse did not score as many Ranking Points as in previous years, yet they still sit at the top of the rankings chart by a comfortable margin. In total Dentsu Tokyo amassed 2370 points from creative wins at the top global and regional award shows.

Only 15 Ranking points separate the next three agencies. Ogilvy & Mather Singapore had a great year at D&AD and One Show and moved up 14 places to #2 overall with 1135 points.

In #3 position, just 10 points behind Ogilvy & Mather Singapore, is McCann Worldgroup Mumbai. The agency is one of Asia's most consistent performers in our Campaign Brief Asia Creative Rankings having also placed #3 last Creative Rankings.
Creative Rankings_2016_TopCDs.jpgAn important part of the Campaign Brief Asia Creative Rankings each year is our listing of the Asia's Top 20 award winning creative leaders - The people who have created the environment that creates the award winning work.

On top this year is Dentsu Tokyo ECD Yuya Furukawa, who was also #1 in our last Creative Rankings.

At #2 is Eugene Cheong Chief Creative Officer at Ogilvy & Mather Asia Pacific, Singapore. Cheong moves up from his previous #16 position.
Copy_School_NMW_Stacked_RGB.jpgThere are limited spots left for the latest Copy School in Sydney, sponsored by NewsMediaWorks, featuring some of the country's best creative talent as guest tutors.

Copy School is designed to encourage the best quality copywriting across all media channels and engages some of Australia's leading advertising creative writers and creative directors, as well as news media editors, to pass on their knowledge and experience.

Date: 10 Oct 2016 - 14 Oct 2016
Time: 9:00 am - 12:00 pm
Venue: News Media Works
Address: Level 2, The Terrace, 60 Union Street Pyrmont NSW 2009

For further information and applications, contact Kylie Hannah on 02 9692 6320 or
Screen Shot 2016-09-27 at 9.18.29 AM.jpgCB Exclusive - Volkswagen has built upon its history of insightful and amusing advertising to announce its new Tiguan SUV, via an integrated campaign. The campaign will run in Australia and South Africa, with both executions developed by DDB Sydney.

The campaign challenges one of the most common stereotypes associated with SUVs, highlighting that the Tiguan's stylish design, spacious interior and class leading technology make it easy to forget you're behind the wheel of a "family car".

1474870678571 (1).jpgCoca-Cola South Pacific has today announced the launch of Glaceau fruitdropwater, a low-kilojoule flavoured sparkling spring water launched specifically for the Australian market to capitalise on the growing consumer demand in the country.

Glaceau fruitdropwater offers variety and taste with sparkling spring water made with 4% 'superfruity vavavoom', which is the real fruit juice that is added plus a hint of sugar and natural flavours, making it perfect for quenching Aussie thirsts this Spring.

Primarily aimed at health conscious females aged 30 and above, Glaceau fruitdropwater is low kilojoule and made with natural flavours. It blends sparkling spring water with real juice and is sweetened with a hint of sugar.

The launch will be supported by a targeted customer media campaign via UM and Passport Design Agency with a strong out-of-home presence. The product will be supported in retail stores with a range of impactful visual and merchandising solutions.
Ernest Desumbila (1).jpgCelebrated filmmaker and Cannes Young Director Awardee Ernest Desumbila has signed with Filmgraphics for representation in Australia and New Zealand.

Hailing from Barcelona, Ernest Desumbila's distinct visual style has earned him recognition as one of Europe's most in demand directors. His recent campaign for Adidas 'There Will Be Haters' starring football royalty Luis Suarez, Gareth Bale and Leo Messi, afforded him a Cannes Young Director Award in 2015, a Bronze Lion and his work has twice been selected for Vimeo's Staff Pick.

Desumbila's eye for design and animation has seen him impress global clients Jagermeister and Peugeot, along with agencies in France, Spain and The U.K., including BETC and Iris Worldwide.

To view Ernest Desumbila's reel click here.
John and James (1).jpgHavas Media has today announced further growth of its commercial operations as it continues its ANZ expansion. Havas has created two new senior roles in the business, charged with increasing Havas' commercial expertise and implementation across Havas' client portfolio.
John Lynch (left) joins the team in the newly created role of national investment director reporting to James Zipeure (right) who has been promoted to the new role of chief operating officer, the first for Havas Media Group, Australia,

Lynch will be tasked with evolving the Havas Media commercial capabilities across core media and non-media client product portfolio, including technology services, content and programmatic. Lynch will operate across all group media brands including Havas Media, Havas Sports and Entertainment and Arena Media.

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