AirlineWager.jpgHost Sydney has scored a Silver Lion in Cannes Entertainment Lions for Air NZ and Qantas '#AirlineWager', presented tonight in Cannes.

The Grand Prix was awarded to Vrse.works LA for The New York Times 'The Displaced'.

VIEW THE WINNERS - Entertainment Lions Winners.xlsx
2_LitreTowels (1)-thumb-400x285-204148.jpgM&C Saatchi Melbourne is the only Australian agency to make the cut at the shortlist stage of Cannes Titanium Lions. Only 22 entries worldwide made it to the finalist stage.

The agency has been shortlisted for Australian Weaving '2 Litre Towel'.

VIEW THE TITANIUM SHORTLIST - Titamium Shortlist.xlsx
Screen Shot thisbikehasms.jpgScreen Shot 2015-07-01 at 8.27.34 am-thumb-400x223-190353-thumb-200x111-216257.jpgAustralia has scored three finalists at the shortlist stage of Cannes Integrated Lions, with only 26 entries making the cut worldwide.

The Aussie agencies receiving Screen Shot 2016-06-16 at 10.09.39 AM.jpgone finalist each are Grey Melbourne, Clemenger BBDO Melbourne and DDB Sydney.

Australian Finalists:
Grey Melbourne / Glasscase Productions Melbourne / Risk Sound Melbourne, MS Australia, This Bike Has MS
Clemenger BBDO Melbourne / Guilty Content Melbourne, Bonds, The Boys
DDB Sydney / Revolver/Will O'Rourke Sydney / The Glue Society, Volkswagen Australia, The Naked Ute

VIEW THE INTEGRATED SHORTLIST - Integrated Shortlist.xlsx
Ultimate Death Scene 5.jpg13 entries from Australia make the cut at shortlist stage of Cannes Film Craft Lions led by The Works Sydney and Clemenger BBDO Melbourne with three finalists each.

J. Walter Thompson Sydney has scored twice, whilst Marcel Sydney, M&C Saatchi Sydney, Finch Sydney, Whybin\TBWA Melbourne and Goodoil Screen Shot 2016-06-16 at 10.09.39 AM-thumb-400x265-224900.jpgFilms Sydney have all scored one finalist each.

Australian Finalists:
The Works Sydney, Sea Shephers, Ultimate Death Scene (x2)
The Works Sydney, Motor Neurone Disease Australia, The Fading Symphony
Clemenger BBDO Melbourne, Bonds, The Boys - Impact
Clemenger BBDO Melbourne, Bonds, The Boys - Swim
Clemenger BBDO Melbourne, Bonds, The Boys - Cycle
J. Walter Thompson Sydney, Parkinson's NSW, The Lucky Ones (x2)
Marcel Sydney, ABC, The Rip - Artbreaks
M&C Saatchi Sydney, Blue Ball Foundation, Game of Balls
Finch Sydney, University of Western Sydney, Deng Adut
Whybin/TBWA Melbourne, ANZ, Pocket Money - Equal Future
Goodoil Films Sydney, Commonwealth Bank, When We Believe We Can

VIEW THE FILM CRAFT SHORTLIST - Film Craft Lions.xlsx
Common-Ground-logo-Black copy.jpgIn an unprecedented step for the industry, the world's biggest advertising and marketing services groups will put aside competitive differences at this week's Cannes Lions Festival to launch a major new initiative - "Common Ground" - in support of the Sustainable Development Goals (SDGs) adopted at the United Nations last year.
Screen Shot 2016-06-24 at 1.30.06 pm.jpgCampaign Brief catches up with Malcolm Poynton, global CCO of Cheil, who is president of the 2016 Cannes Mobile jury.

VIEW THE CB INTERVIEW

Alt.vfx holds its annual Cannes pool party

IMG_5877.jpgAward-winning Australian visual effects company Alt.vfx has once again celebrated the Cannes Lions Festival of Creativity with its annual welcome party and barbecue.
 
The event, held at an beautiful villa location in the French Riviera, saw the best and brightest from the creative industries gather to enjoy some fine Aussie hospitality from the Alt boys.

Epica reveals plans for 30th anniversary

Portrait MT 012 haute def (1).jpgThe Epica Awards officially kicked off its 30th anniversary celebrations this week with news of an ever-growing international jury, social and traditional media campaigns and additional categories.
 
Epica will hold its next jury meeting, creative conference and 30th prize-giving ceremony in Amsterdam from November 14-17. As part of the celebrations, Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30.

The introductions have all been written by great creative minds, from John Pallant of Saatchi & Saatchi in 2004 to Aussie expat Matt Eastwood of J. Walter Thompson this year. Award winning campaigns from the past will also be posted and tweeted.
Paul Yole Cannes 2016.jpgPaul Yole has attended the Cannes Lions Festival as a delegate every year for the past 10 years. Here he reports from Cannes for Campaign Brief, on his highlight seminar from Wednesday.

It wasn't "brand purpose" that attracted me to this session because let's face it, everyone is trying to shoehorn that expression into their case study or talk this year.

No, it was partly the title; "Beyond Brand Purpose: Moving from Awareness to Activism" and very much the fact that one of the speakers was Sir Ken Robinson. His presence guaranteed this would be grounded.

In what has become an annual event at Cannes, Richard Edelman introduced the latest Edelman Intelligence Earned Brand Study. This points to the fact that the global average for brands on Edelman's Brand Relationship Index is a paltry 38. So on a scale that ranges from 'Indifferent' to 'Committed', most brand are only just starting to bring customers into the 'Involved' segment.
Bowel Cancer Australia logo.docx.jpgFive agencies from the Dentsu Aegis Network have been appointed by Bowel Cancer Australia to consolidate and deliver annual awareness and fundraising campaigns.

Bowel cancer is the second biggest cancer killer in Australia, affecting 1 in 13 people in their lifetime, yet is one of the most treatable cancers if detected early. Bowel Cancer Australia is dedicated to prevention, early diagnosis, research, quality treatment and care for everyone affected by the disease.
NDS_hero_image.jpgOn Thursday 23 June at 11am, Saatchi & Saatchi premiered the 26th edition of the annual New Directors' Showcase (NDS) at the Lumière Theatre in Cannes, to an audience of more than 2,300 Cannes Lions delegates.

The NDS 2016 Showreel and a behind-the-scenes video showing how Saatchi & Saatchi and Team One pulled off the short film conceived, directed and edited by machines, available on YouTube.
IMG_7919.JPGIMG_7955.JPGCampaign Brief - together with sponsors Photoplay and Nylon - hosted an End of Judging Cocktail soirée last night for several Aussie and Kiwi delegates at the Grand Hotel in Cannes.
IMG_2596.jpgSimon Hayes and Giles Clayton, a young creative team from J. Walter Thompson Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Yesterday, the lovely people at Finch were nice enough to invite us out on their yacht for what was easily the best day of the trip. Great banter, pink wine and a brief break from the craziness was definitely good for the soul. Not for the body though, we're both weathering Grand Prix worthy hangovers as we attempt to write this blog.

Speaking of the blog, we've been asked to write 500 words each day on our time here, whilst also getting amongst it and soaking up as much of the festival as possible. It's hard work (especially with a hangover) and there's just not enough hours in the day. So to make it a little easier for ourselves (and easier on the eye) we'd like to cite a loophole. Fact: a picture tells a thousand words. So technically half a photograph and a snappy headline and we're overdelivering. No, but all jokes aside, we'd like to transition this blog into more of a visual diary with lots of photos and a couple of witty observations along the way. Trust us, it'll be better for everyone.
538fcd0ae00bc0e9adccb76dc9385c93.jpgLBB: Whether you're on the ground on La Croisette or holding the fort back at the office, it can be hard to keep up with the winning work as it breaks at Cannes. With that in mind, LBB has rounded up every Grand Prix winner at this midpoint through the festival.

To read the full story, click here.

Rory Sutherland resists the urge to throw a punch

Rory Sutherland.jpgOne of the ad industry's great minds, and one of the good guys, explains the Cannes Lions phenomenon perfectly...

VIEW RORY'S EVALUATION OF CANNES LIONS

Rory Sutherland is the current Executive Creative Director of OgilvyOne London and Vice Chairman of Ogilvy & Mather UK. He is a regular public speaker and writes a column for The Spectator.
Pat Baron McCann Melbourne Ben Lilley[1].jpgPat Baron (right), newly appointed chief creative officer at McCann Melbourne shares his thoughts on data, directly from Cannes Lions, exclusively with CB.

There's energy to data, ninety five percent of the world's data has been created in the last three years alone. I now have more access to information than any generation before me.

Data means different things to different people and we're still learning how to best maximize all this information, how to communicate it, analyze it, when to use it and when not to. There's an unquenchable thirst to discover its potential and unlock its secrets. The Melbourne International Film Festival's The Emotional Trailer for example was a unique visceral experience driven by data. This data was collected by human conscious reactions and sub conscious ones then condensed into a campaign. Andy Jones Creative Director at McCann Melbourne says, "we got a collection of critics and film buffs to watch MIFF films prior to their release and collated their emotional reactions through an app and biometric sensors. This data gave us the script that we then fed through sensors using the human face as a display so that the audience could experience films live at the theatre. We then filmed these, to make Emotional Trailers for the actual films, so that people could see how they felt before they knew what they were about."
Screen Shot 2015-11-11 at 7.21.28 am-thumb-400x224-203373.jpgSeven entries from Australia have made the cut at the shortlist stage of Cannes Entertainment Lions; Leo Burnett Sydney leads the Aussie pack with four finalists.

Cummins&Partners Melbourne, Grey Melbourne and Host Sydney have all been shortlisted once each.

Australian Finalists:
Leo Burnett Sydney, Canon Australia, The Lab (x2)
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum
Leo Burnett Sydney, GIO Insurance, Fuel The Fire
Cummins & Partners Melbourne, Australian Red Cross Blood Service, The World's Most Satisfying Biscuit
Grey Melbourne, MS Australia, This Bike Has MS
Host Sydney, Air New Zealand and Qantas, #AirlineWager

VIEW THE ENTERTAINMENT SHORTLIST - Entertaiment Lions.xlsx

Thumbnail image for CANNES-2016-THURS-PARTY-INVITE-BLOG.jpgCampaign Brief, Photoplay + Nylon
End of Judging Cocktails
Thursday June 23 from 5pm


Campaign Brief, Photoplay and Nylon will be hosting a special end of judging cocktail party on Thursday June 23rd from 5pm. Come and join the celebrations and soak in the sun, sea and company of your fellow delegates from Australia and NZ.

If you haven't already done so Contact Lynchy now or text him on +61412960753 to grab your invite.

***

LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2016 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Screen Shot 2016-06-16 at 10.09.39 AM.jpgAustralia has scored 16 finalists at the shortlist stage of Cannes Film Lions led by Clemenger BBDO Melbourne.

Clemenger BBDO Melbourne has scored six finalists and Revolver/Will O'Rourke has been shortlisted five times (once with Clemenger BBDO Melbourne). Scoring one finalist apiece is Cummins&Partners Melbourne, Whybin\TBWA Melbourne, Finch Sydney, Scoundrel Sydney, Leo Burnett Sydney and DDB Sydney.

Australian Finalists:
Cummins&Partners Melbourne / Mr Smith / Method, Doritos, Ultrasound
Clemenger BBDO Melbourne / Guilty, Bonds, The Boys 'Talcum', Trim', 'Shower' (three executions)
Clemenger BBDO Melbourne / Revolver/Will O'Rourke / The Butcher / Flagstaff Studios, TAC Victoria, There's No One Someone Won't Miss
Clemenger BBDO Melbourne / Finch Melbourne, Pedigree, Hearts Aligned
Clemenger BBDO Melbourne / Guilty, Bonds, The Boys - 'Impact'
Whybin\TBWA Melbourne, ANZ, Pocket Money - Equal Future
Finch Sydney / VCD + WE. Collective, University of Western Sydney, Deng Adut
Scoundrel Sydney / adam&eveDDB London / Blink Productions / Whitehouse Post / MPC, Harvey Nichols, Gift Face
Leo Burnett Sydney / Minds Eye / Filament Post Production, Samsung Australia, Celebrity Tantrum
DDB Sydney / Robber's Dog Sydney / The Editors, Volkswagen Australia, The Tough Sell
Revolver/Will O'Rourke / Biscuit Filmworks LA / The Mill LA / W+K Portland, Old Spice, Rocket Car
Revolver/Will O'Rourke / Biscuit Filmworks LA / The Mill LA / W+K Portland, Old Spice, Whale
Revolver/Will O'Rourke / Biscuit Filmworks LA / The Mission Venice / Joint Editorial / W+K Portland, Nike, Snow Day
Revolver/Will O'Rourke / Biscuit Filmworks LA / W+K Portland, TurboTax, Never a Sellout

VIEW THE FILM SHORTLIST - Film Shortlist.xlsx
image003.jpgSBS and global youth media company Vice will partner to bring Australians a new lifestyle and culture TV channel, featuring the best programming from Viceland free-to-air on SBS in late 2016.
 
The new channel will be owned and operated by SBS, leveraging the distinctive creativity and experience of both Vice and SBS creative teams. It will be on the SBS 2 channel spectrum and online platforms, available to all Australians for free.
speakers-client-service-square-2 (1).jpgThe Communications Council, peak industry body for Australian advertising and PR agencies, has today announced four of the industry's most respected thought leaders to speak at the internationally-recognised 2016 IPA Client Service: Agency Leadership Residential Course, which runs in Sydney 10-12 July and Melbourne 17-19 July.

Whybin\TBWA's chief executive officer Australia & NZ, Paul Bradbury (top, left), and Sydney managing director Nitsa Lotus (top, right) take the reins as co-chairs in Sydney, while Clemenger BBDO Melbourne's chief executive officer, Nick Garrett (bottom, left) and managing director, Paul McMillan (bottom, right) are leading the program as co-chairs in Melbourne.
COUNTRY-Thursday.jpgAUSTRALIA-Thursday.jpgNZ-Thursday.jpgUPDATED: The USA continues to lead the rest of the world at the halfway mark of the 2016 Cannes Festival of Creativity.

The USA has two Grand Prix, 52 Gold, 104 Silver and 98 Bronze Lions.

The UK (2 Grand Prix, 18 Gold, 43 Silver, 65 Bronze) and Brazil (19 Gold, 31 Silver, 77 Bronze) are fighting it out for second place followed a far way back by Germany and France.

New Zealand has moved up to 6th spot, continuing an incredible Cannes, scoring 56 Lions so far, including three Grand Prix (the most of any country except South Africa, which also has three), 16 Gold, 19 Silver and 18 Bronze Lions. And there'll be a lot more metal to come by the end of the week.

Australia, which has moved up to #8 spot behind South Africa, is putting in a pretty mediocre performance compared to the highs of the last decade. 47 Lions so far, but only 7 Gold Lions. Australia has 16 Silver Lions and 24 Bronze Lions.

A consolation for the Aussies is that Australia was ranked #3 in the Health Lions (3 Silver, 7 Bronze) behind the UK at #1 (2 Grand Prix, 4 Gold, 13 Silver, 11 Bronze) and the USA at #2 (2 Gold, 3 Silver, 13 Bronze). NZ was ranked #13 (1 Gold, 1 Silver).

Justin Drape: Camera roll from Carlton Cannes

pic one.jpegJustin Drape, chief creative officer and co-founder, The Monkeys is Australia's representative on the Cannes Film Lions jury. Drape, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Cannes is inspiring in many ways - the work, some of the industry legends that you see and meet, the speakers past and present (think Lou Reed, Spike Jonze, Vivienne Westwood, Alejandro González Iñárritu and Anna Wintour).

This year, I've also been inspired by my fellow jurors. One of the great pleasures, and privileges, of judging at a show like this, is getting to know the people you share a dark room with for many days - in this case six.
RichAnt (1).jpgNext Wednesday night on June 29, MADC Presents will host Ant Phillips and Rich Williams who will share their thoughts on what makes a successful creative team at The Local Taphouse in St Kilda.

After spending 13 years together at Clemenger BBDO Melbourne, and both still in their first creative relationship, they're well qualified to discuss it.

And as a creative team Williams and Phillips have enjoyed more than just emotional success, winning dozens of international awards for work such as CUB's Beer Chase and most recently, a pair of talking testicles to be the "face" of Bonds men's trunks.

BUY TICKETS

Karen Sproul's Cannes Diary: In the bunker

Early morning chairs.jpgExit Films producer Karen Sproul is Australia's representative on the Film Craft jury. Sproul, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

I have spent 3 days with my 'jury mates' now, in our small, dark bunker in the depths of the Palais. 

We feel as if we're living in a parallel universe.  We start early in the morning - and there are not many people around at that time - but we're always very envious of the people doing the morning yoga on the Carlton jetty - because we'd all love a good stretch after so many hours of sitting.  We hear people coming out of their seminars at the Palais during the day - talking excitedly about what they've seen.  We know real life is happening outside our doors, we just can't reach it.
IMG_7996 (1).jpgSaatchi & Saatchi Sydney has scored a prized Innovation Lion, one of only eight presented this evening in Cannes.

Saatchi & Saatchi Sydney won its Lion for Toyota LandCruiser 'LandCruiser Emergency Network' produced via 8 and Heckler.

It is the second year in a row the agency has won the coveted prize, following their Creative Innovation win in 2015 with Penny the Pirate for OPSM, which was also named as the Most Effective Campaign in the World in the WARC 100.

The LandCruiser Emergency Network has also been awarded a Gold Lion and Silver Lion in the Promo and Activation category at Cannes earlier this week.

VIEW THE WINNERS - Innovation Lions Winners.xlsx

58281.jpgAustralia has scored one Gold Lion, two Silver Lions and one Bronze Lion at in the Cannes Creative Data Lions, presented tonight in Cannes.

McCann Melbourne has scored one Gold Lion, one Silver and one Bronze Lion, whilst Leo Burnett Sydney has picked up a Silver Lion.

The Grand Prix has been awarded to J. Walter Thompson Amsterdam for ING 'The Next Rembrandt'.

Australian Winners:

Gold Winner:
McCann Melbourne, MIFF, The Emotional Trailer

Silver Winners:
McCann Melbourne, MIFF, The Emotional Trailer
Leo Burnett Sydney, Samsung Australia, brainBAND

Bronze Winner:
McCann Melbourne, MIFF, The Emotional Trailer

VIEW THE WINNERS - Creative Data Winners.xlsx
Screen Shot 2016-04-19 at 11.35.21 am.jpgAustralia has picked up one Gold Lion, four Silver Lions and two Bronze Lions in the Cannes Mobile Lions, presented tonight in Cannes.

DDB Sydney has scored one Gold Lion and three Silver Lions. Whybin\TBWA Sydney has scored a Silver Lion and Leo Burnett Sydney and Clemenger BBDO Melbourne have scored a Bronze Lion each.

The Grand Prix award went to T Brand Studio New York for the Google/GE/Mini/New York Times "NYT VR".

Australian Winners:

Gold Winners:
DDB Sydney, The Sydney Opera House, #ComeOnIn

Silver Winners:
DDB Sydney, The Sydney Opera House, #ComeOnIn (x3)
Whybin\TBWA Sydney, M.J. Bale, Uncrushable

Bronze Winners:
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum
Clemenger BBDO Melbourne, Origin Energy, Rate My Roof

VIEW THE WINNERS - Mobile Lions Winners.xlsx
IMG_7125 (1).jpgAustralia has picked up two Gold Lions, three Silver Lions and five Bronze Lions in the Cannes Media Lions category, presented tonight in Cannes.

Whybin\TBWA Melbourne has picked up one Gold and one Silver Lion and GPY&R Brisbane has picked up one Gold and one Bronze. Silver Lion winners include Whybin\TBWA Sydney, Grey Melbourne and Leo Burnett Sydney with one each. DDB Sydney and GPY&R Melbourne have both scored one Bronze Lion each.

The Grand Prix was awarded to Y&R NZ for Burger King 'McWhopper'.

Australian Winners:

Gold Winners:
Whybin\TBWA Melbourne, ANZ, GAYNZ
GPY&R Brisbane, Australian Road Safety Foundation, Life Saving Stickers

Silver Winners:
Whybin\TBWA Sydney / Eleven, M.J. Bale, Uncrushable
Grey Melbourne, MS Australia, This Bike Has MS
Leo Burnett Sydney, Samsung Australia, Celebrity Tantrum

Bronze Winners:
DDB Sydney, The Sydney Opera House, #ComeOnIn (x2)
Whybin\TBWA Melbourne, ANZ, Smart Girls - Equal Future
GPY&R Brisbane, Australian Road Safety Foundation, Life Saving Stickers
GPY&R Melbourne, Minus18, You're Accepted

VIEW THE WINNERS - Media Lions Winners.xlsx
You're Accepted - Image-thumb-400x235-219980.jpgGPY&R Melbourne has scored a Silver Lion for Minus18 'You're Accepted' in the Cyber category of Cannes Lions.

The Grand Prix was awarded to Leo Burnett Madrid for Loterias Y Apuestas Del Estado 'Justino'

VIEW THE WINNERS - Cyber Lions Winners.xlsx
SUDEEP-GOHIL.jpg72andSunny has lured former Droga5 Australia CEO Sudeep Gohil to its Los Angeles office as group strategy director.

Throughout his career, Gohil has worked in and outside of the advertising industry, being a founding partner at healthcare startup, Tyde, after serving as CEO and one of the founding partners of Droga5, Sydney.

Gohil also formerly led the strategy department of Wieden+Kennedy Portland while his early career experience at BBH took him to London, Singapore and Tokyo. At 72andSunny,

In his new role Gohil will focus his attention and wealth of global experience on client needs in Asia Pacific as well as developing strategy for a variety of clients in 72andSunny's Los Angeles office.

"Sudeep is a true creative entrepreneur and we are excited to build our next chapter with him," said Matt Jarvis, partner and chief strategy officer at 72andSunny. "He's rigorous, he's curious and his connection and passion for culture is inspiring. We're also excited to see how he'll integrate adidas into his impressive sneakers collection."
IMG_7846.jpgIMG_7847.jpgThe highlight of Cannes Week for around 60 Aussies and Kiwis is the annual CB Legendary Lunch at La Colombe d'Or in St Paul de Vence, undoubtedly the world's most beautiful garden restaurant.

Katie Mackin's Annecy Festival Diary: Day Four

11_PASSION HOUSE.jpgEach year, close to ten thousand guests descend on the picturesque town of Annecy to enjoy the work of the newest, best and brightest in the animation world. Katie Mackin, Passion Pictures Melbourne's managing director and EP, shares her adventures at AIFF 2016.

Feeling a little sleepy, post last night's Passion party - but the beautiful (albeit rainy) view of the lake from my bed is helping to soothe my brain (and liver). I can see snow, high up on the alps above. *sigh* This ain't so bad.

So, the Passion BBQ. Thanks to the relentless rain, it was a mostly indoor affair (as an aside, the current climes are a total anomaly, it's usually sun, sun, sun 'round these parts... others here are starting to regard our Melbourne contingent resentfully, I think they believe us to have jinxed the weather). Those of us game (crazy?) enough to brave the elements gathered around a little fire in a wheelbarrow built by our technical director, Neil (we may have also created a fun little game which involved said wheelbarrow but respect for OH&S practices precludes me from discussing such things).
IMG_2542[1] (1).jpgSimon Hayes and Giles Clayton, a young creative team from J. Walter Thompson Sydney, have competed in the Print category of the Cannes Young Lions competition. The pair write exclusively for CB.

Excuse me Mr. Seacrest, why am I here?

The creative powerhouse that is Usher graced the festival halls yesterday to discuss his greatness with three-time Pulitzer Prize winning journalist, Ryan Seacrest.
The pair exchanged 45 minutes of pleasantries with one exciting revelation - even Usher can't pull off snakeskin pants.

Next up was a VR chat from Google that was actually really interesting (apparently there's a use for these things besides laughing at people doing rollercoaster simulations).

The reason VR works, they explained, is that every experience you have is actually just a chemical reaction taking place in a dark theatre. Interesting analogy choice when you're presenting it to a group of people already sitting in a dark theatre, thus creating some sort of theatre within a theatre, theatre-ception scenario. But anyway, they went on to show its applications in storytelling, art and memory.  

The most exciting part was when they wheeled out the original animator of The Little Mermaid and had him do a live 3D illustration using a device called shift brush or tilt pen or something techy and cool like that. With Ariel singing in the background he illustrated a scene from the film and then walked inside it. Why you'd want to do that, I don't know, but it was pretty cool and the wolf-whistling audience seemed to enjoy it.

Dave King's Cannes Diary: Final wrap

IMG_1187.jpgDave King, ECD, Innocean Worldwide is Australia's representative on the Direct Lions jury. King, along with most of the Australian and NZ jurors, is reporting exclusively for CB.

Wrap. There were 3070 entries in Direct this year. By the time we got to Cannes there were just over 2,000 following pre-judging. At the end we'd given out 1 Grand Prix, 15 Gold, 25 Silver and 34 (I think ) Bronzes. Just 2.4% of the original entries got metal. And that number would have been even lower had we not been 'encouraged' to bump work up. At one stage we were told we were the toughest Direct Jury in the history of Cannes.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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