Screen-Shot-2014-02-04-at-5.54.49-PM.jpgThe Media Arts Entertainment Alliance (MEAA) and the Australian Directors Guild (ADG) have joined forces and are working closely with the Department of Immigration to crack down on foreign TVC directors illegally shooting commercials on tourist visas.

According to the ADG, the practice is a serious breach of Australia's immigration law which risks fines of up to $66,000 per offence for companies and two years imprisonment for individuals.
6.jpg.jpgFenton Stephens and AEG Powertools have delivered a follow up to 2014's 'Unexpected Power' campaign. After successfully raising the brand's profile on worksites across the country, the power of AEG's tools could no longer be considered as 'unexpected'.

In 2015, AEG Powertools are 'Made Of Power'.

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Cannes Contenders: DDB Melbourne

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-12 at 9.56.02 am.jpgPZ Cussons: Radiant Return
DDB Melbourne
The integrated campaign centres on a series of web films, shot over two weeks with director Stephen Carroll and Exit Films. The concept involved purchasing garments at retail stores (shot using hidden spy cameras.) The clothes were then worn in a series of extreme torture tests - from pig feeding to garbage collecting. Afterwards the items were washed, using Radiant, in real world conditions. Finally, a 'return' was attempted at the stores where the garments were first purchased. "Buy it. Wear it. Wash it. Return it."
radioed.jpgBreast Cancer Care WA has launched a light-hearted but serious radio campaign to encourage women to check their breasts for possible signs of cancer. Produced by The Brand Agency, the campaign is based around the simple premise that if women get hands on with their boobs, they have a much better chance of catching breast cancer early.

Statistics show that 1 in 8 women will be diagnosed with breast cancer and early detection is the best way to increase their chances of survival and successful treatment.

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Thumbnail image for 1546148_10152996292429848_6938911372336867556_n.jpgThumbnail image for 10472083_10152996021239848_1347267756512914211_n.jpgEarly indications suggest there are well over 400 Aussies (including expats) going to Cannes this year - and delegate numbers worldwide are up from last year with more seminars and events at Cannes 2015 than ever before.

Campaign Brief, with the generous support of Sydney-based production company Photoplay and ADMA (who are both going to Cannes this year), will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 22 June from 5.30pm.

ADMA-LOGO.jpgPHOTOPLAY-LOGO.jpgSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. Invites have been emailed but If you haven't received yours yet, let Lynchy know now to secure your ticket: michael@campaignbrief.com
LAUNCH ALL SMALL (1).jpgTwo of Australia's major speedway venues will raise funds for the National Breast Cancer Foundation (NBCF) through two special Pink Speedway nights and a speedway Legend car that has been painted and decaled to honour the NBFC to help the organisation move one step closer towards its goal of zero deaths from breast cancer by 2030.

In fact, the car has been numbered 2030 for this very reason.
Screen Shot 2015-05-25 at 1.35.25 PM.jpgSonar Music is excited to announce that it has scored four feature films in the upcoming Sydney Film Festival including Sonar co-founder and film director Andrew Lancaster's very own feature debut, The Lost Aviator.

The films making their debut include US feature 99 Homes, starring Andrew Garfield and Michael Shannon, Mount Everest expedition feature documentary Sherpa, along with Tyke: Elephant Outlaw - a documentary following the tragic story of a circus elephant that kills its trainer.
Four'N Twenty Stuffed Crust POS.jpgTwo of Australia's favourite brands, Pizza Hut and Four'N Twenty, have teamed up to create the Four'N Twenty Stuffed Crust Pizza, with this week's national launch supported by TV, online, radio, social media and PR through Host Sydney.
 
Over the past few weeks the brands have engaged in a form of online courtship that'd make Warney and Liz Hurley blush. Fans of the brands have been entertained by, and involved in, a relationship that's seen it all - from very public displays of affection, to jealousy, and wild mood swings. This week all was revealed with the arrival of their lovechild: the Four'N Twenty Stuffed Crust Pizza.

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effiesanthony.jpgThe Australian Effie Awards continue to receive strong support, with 190 entries submitted this year by 60 agencies on behalf of 87 clients.
 
Says Anthony Freedman, chair, Effies: "The Effies continue to attract high volumes of support each year because they celebrate the ideas that really count - those that achieve real results for client businesses and can prove it. It's a trend that sends a great message of confidence in the value we are delivering as an industry."
acquire_learning.jpgAcquire Learning has appointed Vizeum Melbourne to manage media buying and campaign implementation as part of the broader strategy to position Acquire as the leader in the emerging global education-to-employment market.

With a goal to place one million people into work by 2020, Acquire Learning helps students ascertain their ideal courses and qualifications; partnering eligible candidates with career coaches and mentors; and, ultimately helping to match them with prospective partner employers.
Winners (1).jpgNews Corp Australia has announced the winners of the 2015 Australian Young Lions competition. News Corp Australia is the official Australian representative of the 2015 International Cannes Lions Festival and 2015 Spikes Asia Festival and this is the seventh year it has supported the Cannes Young Lions competition.

Five winning teams of two will go on to represent Australia in the International Young Lions Competition at the 62nd Cannes International Festival of Creativity being held from 21-27 June 2015.

Cannes Contenders: Clemenger BBDO Melbourne

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-03-27 at 8.58.31 am-thumb-400x150-181143.jpgVB: Raise a Glass 2015
Clemenger BBDO, Melbourne
Of the 600 young men in the 16th Battalion, 338 were killed in the charge at Bloody Angle in Gallipoli in 1915. Marking the centenary of the ANZAC landing in WW1, the Raise a Glass campaign has a cast of 338 men - one representing each of those fallen men. The VB Raise A Glass appeal began in 2009 and by the end of this year's campaign, will have donated over $7 million to Australian servicemen and women via the RSL and Legacy.

Instagram launches carousel ads in Australia

Events_Vivid_frame1[1].jpgEarlier this year, Instagram introduced a new way for brands to tell deeper stories and share more images with people interested in their posts. Instagram calls them carousel ads, and they provide advertisers with more flexibility in telling their stories by allowing people to swipe left on an ad to see additional images and link to a website of a brand's choice to learn more.

Today, Instagram has announced that it is launching carousel ads on June 1 in Australia. This coincides with the international launch in the UK, Canada, Germany, France and Brazil.

The first brands to roll out Carousel ads in Australia are Destination New South Wales (Vivid Sydney), Kathmandu and Crown Resorts.
CL-LOGO-AZUR (1).jpgAfter a record breaking number of votes, Cannes Lions has today confirmed the winners of Lions Live. The online initiative, in partnership with Mindshare and YouTube, brings a selection of sessions from the Festival stage live to people, wherever they are in the world.

As 19,135 people, 9% more than in 2014, cast their vote on the sessions  they most want to see, Donal Mac Manus, Head of B2B Brand Marketing, Google, Europe, said, "Cannes Lions is a key moment in the year where creators and innovators from all around the world come together to celebrate creativity and innovation. YouTube are happy to be part of that moment and believe Lions Live is a great opportunity to live stream some of the best elements of the Festival to those who are unable to make it."
Screen Shot 2015-05-29 at 7.28.01 am.jpgLand Rover has kicked off its sponsorship of Rugby World Cup 2015, where the game's elite players vie for rugby's ultimate prize, with a global campaign that celebrates the fact that real rugby is built from the ground up.

Land Rover's local campaign developed in partnership with Mindshare ESP (Entertainment & Sport Partnerships) launches with the unveiling of 'The Rugby Swap', which brought together the ACT Brumbies and a local school, giving kids the opportunity to live the life of their heroes for a day. A video captures the day when the Brumbies went back to school, while the kids visited the Brumbies elite facility to be coached by the best.

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Showpony Ambos Campaign.jpgShowpony Advertising's latest campaign for SA Health pulls no punches when it comes to raising awareness of the violence that ambulance officers suffer in the line of duty.

Says Greg Kavanagh, Showpony group account director: "Ambulance officers face high risk, especially as they are often the first responders to incidents involving violence, drugs and alcohol. In the last 3 years, there has been a 75% increase in challenging behaviours exhibited towards ambos."

Says Parris Mesidis, creative director, Showpony: "It defies belief that the people trying to save our lives are themselves often the victims. We spent a night on duty with the ambos and experienced it first-hand. They are spat on, yelled at, threatened with violence and even suffer sexual assaults while trying to save lives. We were shocked to the core.

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Neer Korn (1).jpgMarketers take note: Facebook may be doing more harm than good for your brand, according to new research.

A new report 'Social Media & Digital Advertising - Trends, Rights and Wrongs', released this week by social trends and consumer insights company, The Korn Group, has revealed consumers' attitudes towards social media sites.
Screen Shot 2015-05-26 at 11.49.03 am.jpgPhotographic, production and creative agency, Miss Bossy Boots, is leaping from strength to strength in 2015. It has added master hair stylist, James Nicholson, to its already impressive list of artists. Nicholson's extensive list of celebrity work is amazing to see. Also new to the Miss Bossy Boots family is bright industry newcomer, Canadian photographer Lindsey Fisette. Fisette's work possesses a clean, minimal and graphic style that still manages to impart a disarming warmth and humanity.

Additions to the production and finance teams have expanded the range and volume of what Miss Bossy Boots does so well. However the most exciting addition to 2015 is a substantial facelift in the form of a spanking new website: http://www.missbossyboots.com.au.
GRANT BLACKLEY.jpgThe Board of Southern Cross Media Group Limited has today appointed Grant Blackley as CEO and managing director effective Monday 29th June 2015.

Blackley is a highly experienced and well regarded media industry executive. His media industry career spans the past 30 years during which time he served in senior leadership roles at TEN Network Holdings Limited, finally as CEO from 2005 through to 2010. During 24 years with the TEN Network Blackley served in key roles in media sales, digital media and multi-channel program development as well as being responsible for group strategy, acquisitions and executive development programs.

He is currently CEO of the highly successful national restaurant group, The Keystone Group and founder and CEO of Four Seasons Media, a diversified media consultancy, content owner, investor and management group. Blackley also has a financial interest in RGM Artists, Australia's leading talent agency.
Screen Shot 2015-05-28 at 9.30.03 am.jpgIKON Group Sydney introduces Windsor's Potato Chips, with a mirco-soap opera series featuring an eccentric and adventurous family of quirky animated characters.
 
The first campaign produced under IKON's new full service offering, the agency's remit included development and creation of campaign strategy, creative platform, and media buy.

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Erik Hallander - Regional Director Mobile & Innovation APAC - Isobar.jpgIsobar has today announced the promotion of Erik Hallander, with immediate effect, to the role of regional director, mobile and innovation for Asia-Pacific.

Hallander, will take on this newly created role, in addition to his current role as mobile and innovation director for Isobar Group, Australia & New Zealand - where he played an integral role in the agency ranking as one of BRW's top 50 Most Innovative Companies in Australia.
MediaCom (1).jpgAs part of GroupM's initiative for 'The Floor is Closed', Wednesday May 27th saw employees of MediaCom Australia work from home or other remote locations. Closing its offices in Brisbane, Melbourne and Sydney, the initiative was aimed to promote flexible working conditions, to challenge the misconception of working remotely and to also prove that working this way is just as productive as working from one's office.
AnniePrice_AndrewEgan (1).jpgOff the back of significant growth and the addition of several retail clients to its burgeoning roster in recent years, J. Walter Thompson Melbourne has unveiled a range of initiatives that will see it placed among the most qualified retail agencies in the country.

The agency has also added one of Melbourne's best credentialed and awarded creative directors Annie Price (right) to its roster, who until recently was at the Brand Agency.
Campaign brief.jpgSceneOn has re-branded to SO Productions, a company designed to evolve. Hungry to tell stories in innovative ways, SO Productions continues to invest in platforms to support new and interactive story telling methods.

But that's not the only change to the rapidly growing production house. They've bolstered their offering to eight internationally awarded directors and have begun national expansion with activations in Sydney and Brisbane.

Cannes Contenders: 303Lowe, Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

ABL_hero (1).jpgPerth Racing: Ashbeclee
303Lowe, Perth
Ashbeclee is branded content on equine growth hormone. Saddled with the task of convincing 18-34 year old females to spend a day at the races, 303Lowe took the experience online and created a seven-part web dramedy. The campaign followed Ash, Bec and Lee over a weekend where they each faced a quarter-life crisis and a drama-filled day at Ascot Racecourse. The series became the hub of the campaign and was surrounded by heavy social media interaction, web banners, additional Facebook content, PR, and digital activations. Virtual viewers were converted into actual race day attendees, and the real Ash, Bec and Lee were on hand to mix and mingle with all of them.
Kim sanders, Dave Flanagan, Kim Sanders (1).jpgThe Works has hired three senior digital specialists including former Clemenger BBDO Sydney's Dave Flanagan in the newly created role of head of digital production, Dave Ganley in creative technologist role and Kimberlie Sanders as senior designer and digital art director, as part of a continued investment in digital and creative technology.
 
The appointments come as pharmaceutical giant Glaxo Smith Kline handed the independent Sydney agency digital duties for its Panadol, Children's Panadol and Panadol Osteo range, following a multi-agency pitch.
Screen Shot 2015-05-28 at 7.47.39 am.jpgToday, more than 300 million people use an ad blocking browser extension to remove annoying ads on the internet. D&AD decided to take on a creative approach to the challenge and made a little gift: The Ad Filter.

The Ad Filter is a web browser extension that blocks boring ads and automatically replaces them by D&AD winners. It works like magic - the more great ads you see, the more you will love advertising. Install the plug-in and enjoy a daily dose of great ideas without even having to think about it. BETC Paris created and developed the plug-in for D&AD to celebrate creativity by inspiring and stimulating people in the industry and beyond.

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MARTIN-SCHREIBER-SPREAD.jpgJulian Schreiber and Tom Martin have returned from New York City to Australia as two of the founding partners and ECDs of Cummins&Partners Sydney. In NYC they played a pivotal role as ECDs of Johannes Leonardo, helping grow the agency with global wins such as TripAdvisor, Sony PlayStation and the entire Adidas Originals business. Campaign Brief takes a closer look... 

Why leave a great job at Clemenger BBDO, Melbourne to move to NYC?
Martin: Our 7 years at Clemenger were the most successful and productive of our careers so it was definitely hard to leave. But over time we realised our end goal was to eventually start our own business. So we began looking at agencies outside of the large networks for our next step.
Schreiber: So we chose Johannes Leonardo really, not New York. We found we had a very similar creative approach as the founders Jan Jacobs and Leo Premutico and the agency perfectly met our brief - small, creative and majority independent.
fea-power100-08-2015 (1).jpgUS trade title Adweek has revealed its inaugural Power List, a ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology according to Adweek.

Aussie expat David Droga, creative chairman and founder of Droga5 ranks #51 on the list, which includes Google co-founder Larry Page, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg and the only other born in OZ, News Corp chief Rupert Murdoch.

According to the citation from Adweek: This intense, 46-year-old Aussie punches way above his weight owing to years of creative excellence, and now there's talk of his creating ads for Hillary Clinton's White House run. Droga's domestic ops reign as Adweek's U.S. Agency of the Year. Acclaimed campaigns for Mondelez and Reckitt Benckiser were trendsetters, while its Newcastle blitz crashed the Super Bowl with "refreshingly honest and hilarious online content," earning Adweek's nod as the best campaign of 2014.
JAY-MORGASN-LATEST.jpgNearly three years after joining Havas Worldwide Sydney, Jay Morgan has taken the group digital creative director role at JWT Sydney.

At Havas Morgan played a key role in the multi-awarded Durex Fundawear campaign and the Sony Bravia HDTV 'Like nothing you've ever experienced' campaign.

Prior to Havas Morgan played a key role at Amnesia Razorfish, Sydney where he helped land the Qantas account. He also looked after the creative for BT Financial, Sportsgirl, P&O Cruises and the Blackberry ANZ and Asia Pacific accounts.

Prior to Razorfish Morgan was the national digital creative director of Southern Cross Austereo where he helped build the company's digital creative abilities going on to win MFA, ADMA, ACRA awards and IAB, AIMIA finalists.
24 Hickson Road External Image.jpg238sqm of brilliant creative office space at 24 Hickson Road, Walsh Bay is now available for lease. Bond Store 2 is the former "Grazco" wool and bond store located in Walsh Bay.

The area is home to a cosmopolitan mix of commercial tenants on the edge of the CBD with Yahoo, Leo Burnett and Publicis Mojo based nearby.

With a prominent brick façade, the building is an iconic part of Walsh Bay providing tenants with a unique office offering. The space has high ceilings with exposed beams and brickwork throughout, along with sandstone features. Tenants have the benefit of on-floor kitchen, bathroom and shower amenity with the building maintaining a mix of international and domestic tenants.
Outback Queensland - Event - Alive and kicking.jpgOutback Queensland has unveiled a new tourism campaign in conjunction with Publicis Mojo Brisbane, to entice South East Queenslanders to Queensland's Outback to help boost districts struggling through drought.
 
Premier Annastacia Palaszczuk launched the new brand Live Australia's Story with tourism minister Kate Jones in Winton today.
4 (1).jpgFormer DDB Melbourne creative director Rob Beamish has been appointed national creative and communications director for The Wilderness Society. The role also places him in the four­person Collaborative Management Team, responsible for the executive management of The Wilderness Society nationally.

Beamish will run the communications department and will spearhead the development of brand positioning work. Additionally, the department will develop media­agnostic communications to amplify The Wilderness Society's issues campaigning and membership and fundraising activities. Communications will also talk to a far broader cross­section of the Australian population than they did historically.
M&C_Saatchi_Digital_Bolster_CJ_CV_MS_final (1).jpgM&C Saatchi has made a significant boost to its digital firepower with the appointment of Claire Van Heyningen to group head of digital and Chris James to group digital CD.
 
Van Heyningen and James will join M&C Saatchi digital strategy director Michael Sinclair to drive and shape contagious integrated solutions across the M&C Saatchi Group.

Cannes Contenders: 303Lowe, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2015-05-08 at 11.25.59 am.jpgBudget Direct: Captain Risky
303Lowe, Sydney
Budget Direct offer low-cost insurance. But many consumers assumed they must be cutting corners. So instead of just talking about low prices, 303Lowe Sydney decided to explain why they're cheaper. It's because they don't insure bad drivers, high performance cars and other types of high risk - it's too expensive. But it means they can insure everyone else, for less. Enter Captain Risky. He embodies all the real-life risk that Budget Direct won't cover.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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