Sirena_January_StationDomination_OCD.jpegThe premium tuna brand is feeding the people of Melbourne for the launch of its newest product. With creative from Akkomplice agency and digital and activation strategy from Online Circle Digital, Sirena Tuna is taking over Southern Cross train station in Melbourne with it's Ready to Eat meal Station Activation.

The activation will see the Sirena Tuna team giving away thousands of Ready to Eat meals to the public for free on on Friday 25th and Saturday 26th January.

Rio Tinto appoints Zenith as media agency

4243128-3x2-700x467.jpgRio Tinto has appointed Zenith to its media planning and buying account following a competitive pitch. The account is being handled out of Zenith's Melbourne office, with the appointment effective immediately. Billings are undisclosed. The win comes after a number of new business wins for the agency in 2018, including Lactalis, Chinese ride-sharing company DiDi and the Australian College of Psychology.
VETASSESS AMI Partnership.jpgTwo of Australia's leading professional organisations, the Australian Marketing Institute (AMI) and VETASSESS, have partnered to develop a skilled migration assessment criterion to support Australia's thriving marketing sector.

The partnership between the AMI and VETASSESS is bringing together industry and education providers to ensure that the current assessment criteria for occupations across advertising, marketing and market research in Australia install confidence and meet expectations for employer groups and organisations Australia-wide.
The Wentworth Rat image (1).jpgMindshare Australia and The Works' messaging agency OnMsg have scored Gold in the Effective Use of Tech category of the 2018 WARC Media Awards for Foxtel and Showcase's 'The Wentworth Rat'. A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award.

The Prescribed to Death campaign raised awareness of prescription opioid overdose in the US with an innovative live experience supported by a multimedia campaign. Prescription opioids contribute to the deaths of more than 22,000 Americans each year. An NSC survey on drug abuse revealed that one in three Americans taking prescription opioids don't even know they're taking opioids, so the campaign targeted household health decision-makers and pain-sufferers.
os-cfe-2019-updated.jpgYou knew this date was coming, didn't you? You always knew that whatever masterpieces you and your agency have been creating, you needed to get them into The One Show 2019 by the end of the month for a chance to win a coveted Gold Pencil.

Guess what? The end of the month is almost here. Thursday, January 31, 2019 is the last day to enter The One Show before late fees kick in. After this date, each late submission is subject to a $75.00 USD penalty.

So why give yourself such a hassle? Get your groundbreaking work in by the end of the month and be one step closer to drawing respect.

Screen Shot 2019-01-23 at 7.43.53 am.jpgThere is one week left to submit your entries in for the 2019 ANDY Awards, with the deadline set for next Wednesday, January 30, a $250 late fee per submission will incur after this date.

To be eligible for submission the work must have been live between March 1, 2018 and
March 1, 2019. 

Screen Shot 2019-01-23 at 7.27.12 am.jpgCreative agency Clemenger BBDO Sydney has been selected to lead the development of Australia's nation brand following the conclusion of a competitive global open tender process.

The head of Australia's Nation Brand at Austrade, Fiona de Jong, said the agency, one of Australia's largest, would create an authentic, compelling brand to drive preference and choice of Australia, its people, goods, services and thinking.
 
Says de Jong: "We are delighted to appoint Clemenger BBDO after an extensive and competitive global search."
Matt Eastwood PR 5-web.jpgNew York Festivals International Advertising Awards has announced Aussie expat Matt Eastwood, global chief creative officer of McCann Health as the 2019 executive jury president. For the first time in the 9-year history of NYF's executive jury, a President will preside over this elite panel of chief creative officers from around the globe who will assemble in New York City this April for 5 days to select the world's best advertising.
 
Says Eastwood: "It is an incredible honor to be asked to be the first ever Jury President of the prestigious New York Festivals. As the Jury President I want to encourage the judges to award work that not only actively engages consumers but also achieves results. But my hope is to go even further than that. Bill Bernbach once said, 'All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.' We'll be looking for work that works. But, more importantly, we'll be looking for work that lifts creativity and, indeed, society to a higher plane."
Jess1.jpgMarks & Spencer Australia and Oath's RYOT Studio launch the online retailer's first Australian consumer content campaign "Life Isn't Uniform".

Developed by marketing agency ClubQT and produced in-house by RYOT Studio, the campaign includes three short-form videos interviewing Australian paralympian, body image activist and mummy influencer Jessica Smith and Mama Stylista fashion blogger Deauvanné Athanasakis, all produced in Oath ANZ's brand new content studio.


MercerHires (1).jpgContinuing to enhance its offering in the customer experience (CX) space, MercerBell has announced the appointment of Brad Bennett (left) as executive strategy director. The news follows the hire of Jo Gascoigne (right), who joins the expanding team as the new Melbourne-based strategy director.

Bennett arrives at MercerBell, part of Publicis Communications, with extensive digital and strategic CX experience under his belt from previously held roles, including strategy director and head of digital at independent creative agency The Hallway. Here, his work for Google won an AC&E Award Grand Prix and Pinnacle Award for Innovation. He was also director of production at The White Agency.
Kellloggs Graded_1.1.2 med res (1).jpgWhat do a mermaid, a bikie, a crane-driver, and a State gymnastics team all have in common? They all love eating a perfect bowl of Kellogg's cereal.
 
They also feature in a new Kellogg's campaign, created by J. Walter Thompson Sydney, launching this week, featuring a diverse group of real life Australians sharing the unique way each one enjoys 'My Perfect Bowl'.
 
The documentary-style ads feature ten groups of real families and friends, all genuine Kellogg's fans, debating their version of perfect. The unscripted testimonials show the many mysterious and wonderful ways Australians enjoy their cereal - from Dane, who works on a crane and eats his Just Right while watching the city wake 30 storeys up, to Colin who's been a fan of Corn Flakes for 65 years, and Annie Mation, a drag queen who loves her Rice Bubbles after doing a late-night show.  All true stories that are irreverent and, at times, touching.

Jon_Bird.jpgVMLY&R New York has announced today that Aussie expat Jon Bird has been promoted to chief retail and commerce officer. He will head up a global practice for the agency, creating commerce experiences for today's connected brands.
 
The practice will work at the intersection of digital and commerce and employ elements of e-commerce, connected retail and relationship marketing for VMLY&R clients. The team will have a major presence in the U.S. as well as representation in all major markets, including China. The practice is currently working with clients in the U.S. including Hershey's, General Mills, Office Depot and United Rentals.

Says Jon Cook, global CEO, VMLY&R: "Jon has an unparalleled talent for identifying trends and uncovering insights in the retail sector. Commerce is increasingly digital and global, and Jon's keen perspective and holistic outlook of today's commerce and retail landscape will be invaluable to our clients and partners." 
Chandler-The Compleat-Angler-POSTER-FRAMED.jpgAt Mike Chandler's funeral and wake on Friday, Campaign Brief had many requests to create a poster reproducing 'The Incompleat Angler', Lionel Hunt's touching ode to Mike, plus as many of the record amount of comments about Mike that appeared on the CB blog and on various Facebook posts.

Well, thanks to the exquisite typographic skills of Rafe Greenlaw ~ now based in London ~ the poem looks great, set in Mike's favourite typeface Bembo Bold of course. And CB has added all the comments we could find ~ also set in Bembo ~ to create an A2 sized poster that anyone can download as a hi-res print ready PDF (Officeworks prints that size, while you wait) hopefully to get framed so that your memories of the great man never fades.

If by chance you made a comment and it's not included email Lynchy with the comment and he'll create a PDF especially for you.

DOWNLOAD THE PDF:

James-Mok-2018.jpgAfter departing the Asia-Pacific ECD position at FCB last year James Mok has made a surprise career move, taking the managing director role at VMLY&R, Auckland.

Under Mok's leadership, FCB created some of New Zealand's most effective, enduring and iconic campaigns including PAK'nSAVE's Stickman, Depression for the Ministry of Health, Mitre 10's Sandpit and the recent Kong the Donkey campaigns, It's Not OK Family Violence, multiple campaigns for Vodafone as well as the globally awarded 'Driving Dogs' for Mini. 

In addition to his role in New Zealand, he also provided creative leadership across the Asia-Pacific region and the wider global FCB network.
MOP NEXT (1)2.jpgNow in its third successful year, the 2019 MOP NEXT internship program is now open.

The MOP NEXT internship is open to all help young people experience the key job roles within the marketing and advertising industry from art directors and writers to account service to strategists and planners.

The paid internship will work across a variety of different key clients and projects, for two days a week over two months. The lucky candidate will get access to all senior management, reporting directly to MOP's creative director, Pat Langton.

DylanAlcott_reaction (1).jpgCB Exclusive - TBWA\Melbourne has brought ANZ and Nike together in an unexpected partnership to present Australian Grand Slam tennis champion and Paralympian, Dylan Alcott, with a Player Exclusive pair of Nike sneakers, in recognition of his successes both on and off court.

Reflecting on his time growing up, Alcott says: "If you'd told my parents that their son, who can't walk, would have his own shoe (pause) As if. That's just not possible."

The Dylan Alcott Player Exclusive Nike Court Air Zoom Zero is inspired by the Grand Slam champion with a bespoke Dylan Alcott logo featured on the heel, tag and dubrae, and a custom colourway reflecting Melbourne's summer of tennis.

WATCH THE FILM
SISTER2sister Thumbnail.jpgNIVEA's agency partners Richards Rose, OMD, FORWARD Agency and VMLY&R have united to create a new brand campaign for NIVEA's key charity, SISTER2sister, which helps at-risk teenage girls, termed 'Little Sisters', by pairing them with Big Sisters in a mentoring program across 12 months.

NIVEA has been a major sponsor and active partner and supporter of SISTER2sister for over 10 years. In order to further drive awareness of the valuable work of SISTER2sister a fully integrated campaign has been created and launched. This campaign has been developed on a pro bono basis with the collective co-operation of NIVEA's agency partners.

VIEW THE POSITIVE SPOT
VIEW THE KID SPOT
VIEW THE SISTER SPOT
VIEW THE GREEN SPOT
Telstra-logo.pngTelstra remains Australia's most valuable brand despite its brand value subsiding 7% to $14.7 billion, according to the latest report by Brand Finance, the world's leading independent brand valuation and strategy consultancy. Woolworths (brand value up 23% to $11.2 billion) and Coles (brand value up 31% to $11.0 billion) both jumped two places to 2nd and 3rd, respectively. The two Australian retail giants have grown their brand values strongly this year despite the threat of online competition from Amazon.
2. PatrickClair.jpgEmmy award winning director Patrick Clair has joined Sedona Productions for representation across Australasia.

Best known for his iconic title sequences for series including True Detective, Westworld and The Crown, Patrick Clair is a director who works at the intersection of storytelling and design.
Visa - Urban Survivalist (1).jpgVisa, together with Colenso BBDO & Clemenger BBDO Sydney, has today launched Urban Survivalist, a branded entertainment series starring one of Australia's most successful comedic exports, Ronny Chieng (The Daily Show, Crazy Rich Asians).

Urban Survivalist puts one celebrity contestant, in one foreign city, for 24 hours with the intention of seeing how he survives with no warning and no wallet. What the producers don't realise is that he is carrying his mobile phone.

Over the three episodes, much to the disappointment of the crew, Ronny shows how easy it is to get by with nothing but a phone, resulting in a reality series that doesn't quite go to plan. As it turns out, it's the crew - and the show - trying to survive, not the contestant.

VIEW EPISODE THREE
161025-BBDO-Portraits-3466 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's judge is Todd Mackie, co-chief creative officer at BBDO Toronto.

BEST TV
Winner: The New York Times: Resolve. A lot of the incredible work in marketing today that sends vibrations through to your soul, resonates because of its ability to tap into what's happening in society at that moment. I would argue that the NY Times has been searching for the truth since the beginning, and that maybe this message wouldn't have played as profoundly as it does today at just any time in history. But it is the prefect message for these times and it's executed perfectly. It's both riveting and sadly depressing that the truth is so hard to find. I love this ad and this campaign. READ ON...
6m1xlLFQ.jpegThe One Club for Creativity, the world's foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community, has promoted Lauren Cole to lead its wide-ranging One ID inclusion and diversity department.

In her new role as senior diversity program manager, Cole will oversee all of The One Club's global inclusion and diversity programs and events.  She joined the club two years ago as program manager, and previously held HR and talent recruiting positions at iCrossing, Hill+Knowlton Strategies and MSLGROUP.
AFLV081H STILL - THIS IS GEN W (1).jpgClemenger BBDO Melbourne and the Australian Football League (AFL) have today launched a new brand positioning for AFL Women's ahead of the sporting code's NAB AFLW Competition opening round on Saturday February 2.

GenW has been created to showcase the diverse group of people that form the AFLW's growing and incredibly passionate fan base.   

From older women who never got a chance to play, to young girls relishing the opportunity to participate at the elite level, GenW is about celebrating the growing community of passionate AFLW fans, whatever their background.

VIEW THE SPOT
Screen Shot 2019-01-22 at 6.40.24 am.jpgAustralia's favourite patriot, Sam Kekovich, has put down the lamb chop for a moment to talk to the tradies of Australia. In the first in a series of campaign videos promoting Crescent Lufkin Tape Measures - to be released throughout 2019 - Kekovich urges Aussie tradies to support Australian manufacturing and keep their eye out for those on the jobsite who simply don't measure up.

The new ad is part of the 'Does Your Mate Measure Up?' campaign. In it, Kekovich asks Aussie tradies to consider our economy when making their next purchase and reminds us all that our manufacturing industry is precious and not to be forgotten. This, and the simple fact that 'Australian Made' means performance under pressure in our tough Australian conditions.

VIEW THE SPOT
Screen Shot 2019-01-22 at 6.15.18 am.jpgZenith has launched a global culture initiative to support local communities and charities on the saddest day of the year - the third Monday in January (21st), typically known as Blue Monday. In Australia, Zenith will work with Youth off the Streets, SecondBite and Youngcare.
 
The idea to transform Blue Monday into "Zenith Monday" stemmed from an agency-wide competition. To celebrate Zenith's 30th anniversary this past October, a global contest 'If I were CEO for a day' asked employees to come up with ideas on how they want to see Zenith evolve. Zenith Mexico won with their idea of Zenith Monday, which sees more than 6,000 employees in the agency's global network encouraged to participate in team building activities that promote good causes and benefit their community. 
Cerato TVC Face-Grid (1).jpgIntroducing the all new Cerato GT in a bold and playful way, Kia Motors Australia has unleashed 'Get Mean', a fully integrated campaign, developed by Innocean Australia, to promote the sporty prowess of its new turbo-charged Cerato GT. Launching at this year's Australian Open, the campaign leverages Kia's lead sponsorship of one of the country's most anticipated sporting events.
 
The national campaign aims to present a more provocative side to the Kia brand and moves away from Kia's more traditional tone of voice with an unexpected creative idea that plays up to the athletic look and attitude of the all new Cerato GT: the first thing drivers notice when they press 'start' on the Cerato GT, is the mean sounding exhaust note.

Screen Shot 2019-01-22 at 5.47.38 am1.jpgAt a time when Australians are feeling uncertain and disillusioned about health insurance, Australian not-for-profit health fund, HCF, is reminding its members in a new campaign via Integer, that after more than 85 years of service, it is still considered Australia's most trusted health insurer.

HCF has launched its latest advertising campaign today, called 'HCF Trust', across Australia in celebration of the health fund receiving the top score as Australia's most trusted health insurer in the 2018 Roy Morgan Net Trust Score Survey.

Westholme logo.jpgSydney-based independent creative agency, The Idea Shed, has begun the year with the appointment to handle Westholme, a premium Wagyu beef brand. The agency was involved in a competitive pitch against a US agency and three Australian agencies to secure the full-service win.  Billings are undisclosed.

Westholme are Australian producers of "the world's finest" wagyu, owned by the almost 200-year-old Australian Agricultural Company (AACo).  Owning 1% of Australian land, they supply select fine dining restaurants in Australia, the Middle East, Asia and the US.

The Idea Shed will be responsible for integrating the Westholme brand through all digital, social and content work as it tells its story to top global chefs and the foodie community around the world.
HBF Get Well TVC Reference 2.jpg
HBF, Western Australia's largest health insurer and Australia's second largest not-for-profit health fund, has launched a new brand platform, "Get Well" to reaffirm that helping its members through life's big health moments is its reason for being.

"Get Well," developed in partnership with Cummins&Partners, Melbourne, is an external expression of HBF's core promise, to deliver for its members in the moments that matter. 

A new campaign featuring "Get Well" has launched with a major integrated roll-out, including TV, digital, OOH, print, radio, online films and across all owned assets.

Hachette.jpgIn a fast start to 2019, Cummins&Partners Sydney has been engaged by Hachette Australia.

One of the leading publishing houses in the world, Hachette has a massive publishing program in 2019, including new books by Peter FitzSimons, Flea, Stephen King, Matt Okine, Adrian McKinty, Favel Parrett, Michael Robotham, Sally Rugg, Valerie Taylor and Malala Yousafzai to name just a few.

Says Justin Ractliffe, Managing Director of Hachette Australia: "At Hachette our mission is to identity, develop and publish the best writers and illustrators and to work with them to passionately promote and sell their books.
Camille Alarcon_headshot[1] (1).jpgPublicis Media Australia and New Zealand has today announced the appointment of Camille Alarcon to the new role of marketing communications director, working across the group's agencies Starcom, Zenith, Spark Foundry, Blue 449 and Performics.
 
Alarcon most recently worked at Fairfax Events & Entertainment as content director, and commences in her new role effective immediately.
 
Reporting into Publicis Media's head of business development and communications, Mandy Henry, Alarcon is charged with driving the PR and communications strategy for each media agency brand, while also working at a group level with the Publicis Media leadership team, including chairman John Preston.
 
Publicis Media previously worked with Third Avenue Consulting prior to bringing the full PR and communications function in house.

PHD wins AFL's $15m media account

AFL win (1).jpgPHD Australia has been selected to run Australia Football League's (AFL) media account. The assignment encompasses all AFL activity and campaigns and is effective immediately.

The account will be led by group business director Kathryn Weatherlake.

Says Weatherlake: "The AFL is an iconic Australian brand and offers the opportunity to do game-changing work. I am incredibly excited to lead the Australian team."

Says David Stevenson, head of audiences, products and innovation, AFL: "We congratulate PHD on winning a competitive tender process and look forward to working with them as they've illustrated an ability to help us deliver on our long-term ambitions, and their approach should prove a great fit for the AFL."

Says Mark Jarrett, managing director, PHD Australia: "We're incredibly excited to be partnering with the AFL. This latest appointment is a testament to our Melbourne office's continued success since launching just 7 years ago.  We look forward to making a valued contribution to the continued growth of AFL."

PHD's client portfolio also includes CUB, ANZ Bank, Unilever, Volkswagen Group, Google and PepsiCo.
image001.jpgBonds ambassador and AFL super star, Dustin Martin has teamed up with a tiger for Bonds AW19 mens underwear shoot and campaign via The ARC Factory.

The daring shoot launches across Australia this week and reflects the palette of jungle tones, camoflauge prints and textured waist bands, each pair made from Bonds soft cotton, with a focus on comfort.

Pi the Tiger, who's name translates to 'strong and noble', walked alongside Martin as he showcased his strong physique and signature ink in the commanding stills and video campaign which champions Bonds jungle inspired underwear.

Screen Shot 2019-01-21 at 8.23.11 am.jpgIPG Mediabrands' intelligence and investment division Magna has appointed Ros Allison as head of performance. Allison is currently media lead at IAG and has a 20-year career in the industry.
 
Says Victor Corones, managing director, Magna Australia: "Ros is a results-focused leader who thrives in an entrepreneurial environment. The tremendous experience Ros brings to Mediabrands and Magna will help evolve and accelerate all aspects of our Performance portfolio including accountability, quality assurance, reporting and benchmarking across all media channels."
Ben Greer.jpgMelbourne based brand experience agency Trout Creative Thinking has announced the recent addition of Ben Greer, senior designer, to its growing team of brand-led specialists.

Greer brings international experience from agencies that include Cornwell, Elmwood, Grenade, The Royals, and Saatchi & Saatchi, alongside an impressive roster of brands including the likes of ANZ, Adidas, Coles, Medibank, Schweppes and UniSuper to his senior position in Trout's design team.
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