Screen Shot 2016-05-30 at 9.47.28 am.jpgIsobar and the city of Bendigo have just this morning launched a free app that celebrates the work of acclaimed architect William Charles Vahland.  

The 'Vahland's Bendigo' app uses Apple's iBeacon technology to guide users to locations of Vahland's work in central Bendigo.

It features photos and information about Bendigo's most iconic places, designed by Vahland, including the Bendigo Town Hall, Bendigo Art Gallery, The Capital Theatre, the Rifle Brigade Hotel and The Alexandra Fountain.

GET THE APP
14.jpgHot on the heels of its recent brand refresh and new advertising campaign, HCF, Australia's largest not-for-profit health fund, has rolled out a first-time in stadium fan activation with its partner the Sydney Swans via Bastion.

As the long-standing health insurer of the Sydney Swans, HCF delivered a unique experience to fans at the Round 10 home game on Friday 27 May at the SCG in Sydney.
SimonRyan_BLOG-thumb-200x238-209429.jpgCarat Australia is named number one media agency in the latest release of RECMA's Qualitative Network Diagnostics report, claiming the position from OMD Australia.

Carat was awarded top ranking by global independent media agency reports company RECMA for their Network Diagnostics report in April 2016.

Following an outstanding year in 2015 with record new business success and Agency of the Year accolades, Carat has driven further gains in 2016 with the launch of the Carat SA office in January and a string of new business wins including Greenstone, Danone, Murray Goulburn, Tourism WA and Seven West media.
01_Free_ATMs_0668 (1).jpgING Direct has launched its new national advertising campaign via VCCP Sydney, with four customers starring alongside brand ambassador Isla Fisher, bringing to life the experience of banking with ING Direct.
 
The latest campaign builds on the success of the ING Direct's 'how banking can be' brand platform which launched in June last year, featuring Isla Fisher and prompting Australians to question their banking experience.

VIEW THE SPOT

Cannes Contenders: Isobar Australia

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Uniqlo 1-thumb-400x527-200278.jpgUniqlo: UMOOD
Isobar Australia
When it comes to fashion, most purchases are guided by the heart - impulsive and easily influenced by trends. UMOOD challenged consumers to do the exact opposite. By using neurotechnology in-store to determine their mood, we recommend a t-shirt to match and invited customers to shop with their heads instead of their hearts. In a world-first for the retail industry, UMOOD read the brainwaves of shoppers and made it part of the purchase process - taking the concept of a personalised retail experience to a whole new level.
Bupa 3.jpgHealth and care company Bupa is launching a new campaign promoting its range of health and care services through Publicis Melbourne.

The new work features two new content pieces supported by national TV commercials, as well as social and other digital media.

Bupa's latest campaign is designed to continue the repositioning of Bupa as a diverse health and care services provider, not just an insurer, with authentic stories of Bupa services and innovations that might come as a surprise to many Australians.

VIEW DAWN'S STORY
VIEW BILL'S STORY

You never come all the way back

img_0001.jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"For my part I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move." - Robert Louis Stevenson

When I was young I detested travel. This was probably because I moved around so much. I went to sixteen schools because my father was a hotel manager. OK, I may have been expelled once or twice as well. It felt like every term I was the new boy. Growing up and living in hotels also probably didn't help this feeling of transience. However, on the upside room service is a wonderful thing and I can recite certain spaghetti westerns word for word.
5578e6b32c368.jpgCreative agency Bashful has announced business wins with MailPlus and Kennards Hire, along with the hiring of creative director Tim Chenery.

Bashful has been engaged to develop creative campaigns for MailPlus, a national franchise business recently acquired by Australia Post which provides consolidated express mail, postal and parcel delivery and pick up solutions. Bashful has also won Kennards Hire's creative and social accounts. Kennards Hire is Australia's number one family owned equipment hire business with over 160 branches across Australia and New Zealand.
Thumbnail image for Cannes-Grand-Hotel.jpgNews Corp Australia + Campaign Brief
Aussie Delegates Welcome Party
Monday June 20 from 5.30pm


News Corp Australia, Australia's Cannes representatives, together with Campaign Brief, will be hosting a Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 20 June from 5.30pm. Special guests include many of the Australian jurors and several prominent creative directors from around the world.

***

Thumbnail image for CANNES-2016-THURS-PARTY-INVITE-BLOG.jpgCampaign Brief, Photoplay + Nylon
End of Judging Cocktails
Thursday June 23 from 5pm


Campaign Brief, Photoplay and Nylon will be hosting a special end of judging cocktail party on Thursday June 23rd from 5pm. Come and join the celebrations and soak in the sun, sea and company of your fellow delegates from Australia and NZ.

If you haven't already done so Contact Lynchy now to grab your invites to both parties.

***

LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2016 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Adam-Hilton-Noisy-Beast.jpgFull service agency Noisy Beast, with offices in Melbourne, Sydney and London, has announced its plans to establish a China office following successfully winning the Biostime infant formula account. Biostime is a fully imported leading Infant Formula Brand in China. Biostime International recently purchased another one of Noisy Beast's clients Swisse Wellness.

Says Adam Hilton (left), managing director of Noisy Beast: "Biostime's opportunities for growth are enormous. We're thrilled to be working with them to develop a new strategic direction for the brand in China, and look forward to successfully launching the brand into Europe and Australia."

Says chief executive officer of Biostime, Fei Luo: "We have been extremely impressed with the work that Noisy Beast has done for Swisse as we now look to utilize them to build on the strength of the Biostime brand globally."

Noisy Beast employs over 50 people in Melbourne, Sydney, London and China with clients including Swisse Wellness, Swann Insurance, Infiniti Cars and PGT. 
GOB_hero image (1)-thumb-400x225-198399.jpgThe winners of the 37th annual AWARD Awards have been announced tonight in a celebration of the most outstanding creative communications work in the Asia Pacific region.

Held at Carriageworks as part of Semi McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgPermanent festival, the ceremony delivered 32 gold pencils, and awarded a further 102 silver and 135 bronze awards.

The award for Agency of the Year was presented to Y&R New Zealand, which also took home the most gold pencils of the evening, scoring nine across PR, Direct Marketing, Digital, Creative Innovation, Promotion & Experiential, and Branded Entertainment & Content.
levis-tailor-shop-639x420 (1).jpgCreative shopper agency JPD has been appointed as the below the line agency for iconic jeans brand, Levi's.

The partnership kicks off with Levi's new menswear branding campaign planned for February 2017. JPD will develop the full BTL strategy with a particular focus on the path-to- purchase.
JPD brings a philosophy of working from the shelf backwards to uncover insights, overlaid with neuro-psychology, to deliver compelling shopper-centric strategies.
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Screen Shot 2016-03-14 at 3.53.28 AM.pngWe hope you, like over 144,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Linkedin, Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: michael@bestadsontv.com
(you will be billed later)
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Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 


TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

VIEW JOBS

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE


large ER banners_er logo.jpgIn a new public awareness initiative for Exercise Right Week, Exercise & Sports Science Australia (ESSA)'s creative team have developed content designed to help the public find the right type of exercise suited to their uniqueness.
 
Humans are complex. People come from varying backgrounds with their own sets of challenges, quirks and circumstances. Everyone is unique, so when it comes to exercise there is no such thing as a one-size-fits-all approach.
 
VIEW THE VIDEO
TAKE THE EXERCISE RIGHT QUIZ
jB8LbP7_pFDI0_i30l2_BeFwlDVpoxKRfaAkRU3nBC-xf-eQR7rgjYkwO8ZoMhZyV4uyjGWuf9hhP3BrLswAqmhQPeKYRZXtoDgChWNLyMd6x5eV4bwsEWfGUIxznfLcWzRCT31Cv920PwfSaHDnDQP-Lmur81Uh6EwiRzrqjtYmeRRHW1Ik2qyykLHGUt98IvjVixalfgtIz1OiXm1qT1W0YEwc.jpgSydney based digital agency, Frank Digital, has added two Gold Awards of Excellence at the 22nd Annual Communicator Awards to its growing list of international credits for the coveted 'What's On' City of Sydney events platform.

With over 6,000 entries received from around the world, the latest accolade is the agency's most significant competitive honor for creative excellence, adding to the string of awards already received for their work creating the City of Sydney's events website that include Davey and Create Awards for Best Events Website. The platform is also currently a finalist in two categories for the prestigious 25th annual AIMIA awards to be awarded in June 2016.
Screen Shot 2016-05-27 at 9.43.51 am.jpgAussie expat and J. Walter Thompson New York worldwide chief creative officer Matt Eastwood has shared his thoughts on what it means to win at LIA in a new video released today.

The LIA entry system is now open with the deadline on June 10. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2015 and 31st July 2016.

WATCH THE VIDEO
CE_Tedx.0006.jpgCutting Edge creative director Finnegan Spencer recently took part in helping to create the opening title sequence for ideas and innovation platform, TEDxSydney 2016, bringing to life the theme of 'Together'.

This year the creative organisers opened the brief up to eight directors, to collaborate on the event's opening titles, calling on each of them to create a 10-second motion piece with the simple brief to creatively represent the 'X' from the TEDx logo.

VIEW THE SEQUENCE FILM
Screen-Shot-2016-05-13-at-10.12.31-AM.jpgPhotoplay Films directors Husein Alicajic and Lucinda Schreiber were recently approached by premiere creative festival TEDxSydney to help create the event's opening titles, reflecting this year's theme of 'Together'.

Selected as two out of eight directors invited to collaborate on the title sequence, alongside TX01.jpgMark Stott, creative director of Common, each director was able to bring their own style to the collaboration, whether it was animation and illustration, as per Lucinda Schreiber's film, or live action with performers, as showcased in Alicajic's film.

Says Alicajic: "It's rare to have the creative freedom to explore an idea this way, let alone as part of a collaborative piece. The highlight was definitely seeing how far we could go, and to be provocative but still on track creatively with TEDx."

VIEW ALICAJIC'S SEQUENCE FILM
VIEW SCHREIBER'S SEQUENCE FILM
Kristie Asciak (1).jpgOMD has today announced the appointment of Kristie Asciak as head of OMD Fuse, Sydney.
 
Fuse, OMD's content division, has recently been responsible for delivering projects such as Qantas' Channel 9 program, 'Ready For Take Off', the '#helloworldRELAY' for helloworld, as well as the McDonald's 'Create Your Taste Food Truck'.  
 
Asciak brings with her 18 years' marketing experience. She is a creative marketer with diverse experience including brand, sponsorship, events, PR, digital, trade and innovation. Before joining OMD she was head of marketing at Bacardi Lion, and most recently has been working on contract as communications director, Telstra at OMD Fuse.

Cannes Contenders: Cummins&Partners, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2016-05-13 at 1.23.08 pm.jpgFox Sports: We're A FoxSporting Nation - Ad-free
Cummins&Partners Sydney
A typical conversation on a Friday afternoon in the office, but with a twist. Two guys talking about how much they and their mates are really looking forward to watching the Ads on the Weekend instead of the footy. It strongly (and humorously) makes the point that Footy coverage shouldn't be interrupted and by commercials (a key benefit of FoxSports), because we're a Footy-loving nation not an Ad-loving nation.
Being A Robot Usher 1 (1).jpgRuss Tucker and Ian Williamson from Digital Arts Network Sydney have offered a glimpse into the future by following the journey of a robot's first day at work at the Sydney Opera House.

Tucker and Williamson premiered their short film Being A Robot Usher at TEDxSydney at the Opera House itself, in collaboration with Intel.

WATCH THE FILM
BePartoftheChain_magazines (1).jpgNewsMediaWorks' Environment Advisory Group will launch a national industry-wide advertising campaign via OFA Productions, this Sunday, encouraging readers to be part of the sustainable production chain by recycling their newspapers and magazines.

In the lead up to World Environment Day on Sunday 5th June, Australia's leading news media and magazine publishers have united to celebrate and promote the environmental sustainability of print media.
Screen Shot 2016-05-27 at 7.47.25 am.jpgNutrition Australia, the Victorian Department of Health, and associated partners have teamed up to tackle an important health issue in a new campaign featuring Melbourne comedians Ash Williams and Kate Dehnert via Kamber.

The issue: an alarming number of Australian adults (about 95%) don't eat enough fruits and vegetables for their good health.

VIEW THE ASH WILLIAMS TRAILER
VIEW THE KATE DENHERT TRAILER
VIEW THE ASH WILLIAMS FILM
VIEW THE KATE DENHERT FILM
VISIT THE CAMPAIGN HUB
QMS_Sportsbet_State of Origin (1).jpgQMS Media, together with Sportsbet, have this week launched a digital billboard campaign in Brisbane that delivers dynamic messaging favouring the QLD Maroons to win next week's opening State of Origin game.

In an outdoor media first for Sportsbet, QMS' iconic digital billboard 'The Barracks' on Petrie Terrace has come alive with creative that playfully sledges the NSW Blues. The campaign sees Sportsbet engaging with Brisbanites throughout the day via a hangman-style guessing game to reveal copy supporting the Maroons.
571e9f41bd21a-thumb-400x191-217950.jpgThe Communications Council has revealed the shortlist for AWARD School's 2016 diversity challenge; 15 aspiring creatives who will now develop their entry ideas at Saturday's Semi Permanent festival of creativity and design with the support of creative heads from some of Australia's most awarded agencies.
IMG_6667.jpgIMG_6662.JPGIn the lead-up to the AWARD Awards the CB/LIA Legendary Lunch was held today at Kingsleys on Woolloomooloo Wharf in Sydney.

The lunch - which was attended by Australia's top creative directors and special guests Bob Isherwood, worldwide creative advisor and Jeremy Craigen, global creative director of Innocean Worldwide, plus selected production company executive producers - was generously sponsored by New York-based Barbara Levy (above right), president of the London International Awards, who is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.


ego-outdoor-power-tools-550x355.jpgAfter a competitive process Chervon Australia has appointed Noisy Beast as its full service agency partner to promote the EGO outdoor power equipment range.

Says Barry Crowhurst, business director Chervon Australia: "We have enormous ambitions for the EGO Brand in Australia and New Zealand and we feel that Noisy Beast is absolutely best placed to help us achieve them."
VIC team pic 2 (1).jpgSparc Media has announced the opening of its new Melbourne office to meet the needs of its growing agency and direct advertiser business across Victoria.

The new office is headed up by K​urt Holloway, w​ho joins Sparc Media in the newly­ created role of Victorian state manager.​

Holloway joins Sparc Media from News Corp, where he worked within several senior roles across the company's print and digital assets, most recently leading the Victorian digital marketing services division, News Xtend.
Screen Shot 2016-05-26 at 11.32.45 am.jpgIt's an interesting time for men in Australia, with a new idea of real strength emerging. Measures of masculinity are moving beyond traditional notions of power, affluence and physical strength.

It is timely then, that in the same way that Dove (for women) has started a global conversation around real beauty, Dove Men+Care and Australian Wallaby David Pocock have collaborated to launch a campaign via Octagon, which addresses a shared realisation that conversations need to be had on a more nuanced version of a man's real strength.

VIEW EPISODE ONE FILM
VIEW THE SUMMARY FILM
13177167_909814329127221_2497317581768120510_n (1).jpgEclipse mints, the on-the-go freshening brand owned by The Wrigley Company, has announced an unexpected partnership and campaign with global trend hunter General Pants Co, created by DDB Sydney.

Leaders in the youth market, General Pants has an unrivalled reach across its owned media channels and talk to the youth market in an organic, unique manner, which made them the perfect partner for this new, creative campaign with Eclipse mints. Both brands were looking for an eye-catching innovative approach and the brand initiatives aligned when developing this campaign.

VIEW THE CHOP & CROP VIDEO
VIEW THE STONEWASH VIDEO

Sirens Round 2 opens today, closes July 9

image001.jpgEntries are open to enter Round 2 of Sirens for 2017. The deadline for Round 2 is Thursday, July 9, 2016.

Entries must have aired at least 10 times on a commercial radio station anytime between 8 May 2016 - 9 July 2016.

ENTER NOW
Clems_Stills_12_greyscale[5] (1).jpgClemenger BBDO Brisbane has announced the addition of Andy Geppert (middle, right) to the team, coming across as head of art.
 
Known as one of the best at his craft, Geppert brings 15 years of experience, international award-winning thinking, and genuine-nice-guy vibes.
 
Geppert is also a respected storyteller and illustrator, with his book, 'Meep' recently being shortlisted for the Australian Children's Book of the Year.
image015.jpgLaunching in Australia, an endearing yet daring 'Nexcare Nana' has been enlisted to wear Nexcare Waterproof Bandages and be put through some gruelling tests to reveal the bandages' effectiveness against water, dirt and germs in a new campaign via Grey, New York.

The humorous videos which star Beverly Polcyn (MTV Movie Award for Best Kiss 2002 nomination, Not Another Teen Movie) and includes unconventional situations where Nana falls into a dumpster, drives through a carwash, is sprayed with an industrial fire hose and has dirt dumped on her, looks to show consumers the durability and reliability of the Nexcare Waterproof Bandages.

VIEW 'MEET NEXCARE NANA' SPOT
VIEW 'NANA VS WATER' SPOT
VIEW 'NANA VS CARWASH' SPOT
VIEW 'NANA VS DIRT' SPOT
Ali Shabaz.jpgAd Stars has announced the addition of Ali Shabaz, chief creative officer at Grey Group Southeast Asia, to this year's executive jury panel.

Shabaz will travel to Busan, South Korea, a few days prior to Ad Stars 2016, which runs from 25th to 27th August. Together with his fellow executive jurors, he will vote on his favorite entries and debate this year's Grand Prix, Gold, Silver and Bronze winners across 18 categories.

Says Shabaz, who previously worked at Grey Group Singapore as CCO: "It's a true honor to be joining the Executive Jury of Asia's fastest growing advertising awards festival. Ad Stars is a relatively new festival in comparison to some of the more established shows, but I love the way it champions creativity not just in Asia but globally."

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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