Coffee.jpgMarketforce Perth has created a campaign to launch Coffees of Hope.

It's the first major campaign for Classroom of Hope, an innovative digital charity who's aim is to eradicate poverty in developing countries, by giving kids access to quality primary education.

In a world first, Coffees of Hope is a Facebook app that encourages people to buy their friends a virtual coffee (just $4) and in so doing they go into the draw to win a trip to Cambodia to visit the schools they've helped - it's informative, it's interactive and it's fun.

The video embedded in the app was created by creative team Megan Riley and Alida Henson, who also developed the coffees of Hope logo and overall app design.

Facebook.jpgStaples Australia has gone to market with an awareness-driving radio and outdoor campaign via GPY&R and IdeaWorks Sydney, that prompts people to use Staples Hype Highlighters precisely for what they're intended - highlighting 'what's important'. Albeit, in a fresh way.

The work takes a very close look at the terms and conditions of the world's most popular brands and highlights some of the more controversial terms buried in the overly complex and long-winded documents.
The campaign positions Hype highlighters as a consumer champion, by taking on the task of digging through T&Cs and exposing specific pieces of information that people should be aware of, with the help of their vibrant pigments.

ChristelH_lowres.jpgThe Nescafé Azera team has announced designer, Christel Hadiwibawa, the winner of #theazeraproject, following a competition via Publicis Mojo Sydney, involving three emerging designers who accepted the challenge of creating the ultimate re-use for the coffee plunger.

To demonstrate that coffee has evolved and there is no longer a need for coffee lovers to use a plunger, the team behind Nescafé Azera, a combination of premium instant coffee and finely ground beans, has launched #theazeraproject which saw the designers use 150 plungers to create something new and functional.

08c99b8.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads guest judge is Jordan Atlas, SVP, executive creative director at Ignited in LA.

Winner: Thai Life Insurance: Unsung Hero. A powerful bit of storytelling that unveils an authentic snapshot of humanity at its finest. I watched this over and over again, finding new elements that made it better with every viewing. I'm torn whether I would categorize this as a tearjerker or feel good commercial of the year. Perhaps that's what makes it so amazing. READ ON...
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Screen Shot 2013-10-26 at 10.46.50 AM.pngphoto[2].PNGThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
lucy Acheson.jpgRAPP Australia has announced the appointment of Lucy Acheson to the head of data science and insights role working across the Sydney and Melbourne offices.

Joining the agency directly from London, Acheson has nearly 18 years experience managing the analytical and insight requirements of some of the UK's biggest brands including Tesco Bank, British Gas and Diageo.
DSC7921.jpgLiquor Marketing Group (LMG) has appointed M&C Saatchi Melbourne for full creative and strategic duties on its Bottlemart and Down Under Cellars brands across Australia.

Together, the Bottlemart and Down Under Cellars chains comprise over 1,000 branded independently-owned outlets.
Mother's Day Social Media V2.jpgCommercial Radio Australia is partnering with digital radio manufacturer Pure and retailers; Harvey Norman, JB Hi-Fi and Dick Smith this Mother's Day, offering two presents for the price of one and helping out those who don't "speak mother".
Radio specialist agency, Eardrum has put together an amusing series of four, 30 second radio ads written in "mother speak" but translated into what mum really means. When mum says, "darling just make me something for Mother's Day", that's 'mother speak'  for "I hate the stuff you buy me" or "The best Mother's Day present is to see you", translated means "Am I not even worth a present".

Profile_Picture.jpgDDB Sydney has announced the appointment of Samuel Payne as planning director to the growing DDB Sydney strategy department.
Payne joins DDB Sydney after four years with creative agency Mother where he spent three years in the UK office working on clients Intel, Acer, Amnesty International, UKTV, Unilever and Aria. Payne then re-located to China to strategically lead Intel and Acer as well as growing Mother's presence in the Asia market.

Payne commenced his career as a graduate with DDB London where he spent the first four years of his career establishing a solid foundation in planning working on clients including Financial Times, Tropicana, COI and Diageo.
Radio Breathalyser Key Visual.jpgOver the Easter period last year, 25 Australians died on our roads and 454 were caught over the alcohol limit in Queensland alone. To help reduce the road toll in 2014, GPY&R Brisbane in conjunction with NOVA FM has created 'Radio Breathalyser' - a radio ad that's also a real-time drink-driving test.
The ad is based on in-depth UK research which shows that when a person is over the legal limit, they find it harder to hear lower frequencies. Throughout the ad a low frequency sound is played with a stark reminder that if you've been drinking and you can't hear it, you probably shouldn't be driving.

Screen Shot 2014-04-17 at 11.18.26 am.jpgBurger King in New Zealand is embracing the opportunity to talk value to its young and hungry target market through a new series of TV ads in the new Value campaign via Colenso BBDO, Auckland.

The campaign promotes BK's Meal Deals, Change Range, and Stunner Meal Deals. Featuring 15-second ads, the spots serve to remind consumers that you can always get a tasty feed from BK - even if you've only got $1.

Screen Shot 2014-04-17 at 8.38.57 am.jpgNearing 80 years old, larrikin priest Father Bob Maguire is getting on board with the latest social trend and has launched a new crowd-funding campaign with Pozible where he will 'Sing for a Million'.
Father Bob has hooked up with the crowd funding site Pozible to help raise funds this Easter to feed the homeless with 'Father Bob Sings for a Million' campaign.

MarcusMurphy_MattFishburn_LibbyWalker_Apr2014.jpgTasmania's advertising, media and communications landscape is set to develop further, with the announcement today of Matt Fishburn (centre) taking on the dual role of Clemenger Tasmania's new managing director and media director of OMD Tasmania.

Fishburn returns to Clemenger Tasmania where he spent five years as business development & innovation director. He then went on to become OMD Tasmania's founding business director, successfully launching a local office for the world's largest media agency.
16328162-12D5-4FE7-B47B-EFBC0825EA4D.jpgDelegates at the forthcoming TEDx Sydney conference on Saturday 26 April are set to be wowed by a breakthrough film by Kate Kazokas and Lucy Adelaide - thanks in no small part to projection technology and technical support services supplied by the TDC - Technical Direction Company.

Titled 'John Was A Good Man', the short film features prominent talent from across Australia including Jane Caro, Dr Karl, Paul McDermott, Matt Moran, Andrew O'Keefe, Turia Pitt, Jessica Tovey, Urthboy and Fred Nile. Each of the participants tells a short eulogy of their lives to date, using the third person and with video images of themselves being projected onto their own faces toheighten the sense of self-analysis.
Will Edwards Chris Badger JWT Sydney.jpgJWT Sydney has today announced the promotion of award-winning creative team Will Edwards (left) and Chris Badger (right) to associate creative directors.

Since joining the agency in 2011, the duo has produced a range of outstanding work for a number of leading brands on JWT's client roster, with a core focus on raising the creative bar and consolidating key relationships.
Blender.jpgYoung Directors Awards is calling out to all new directors who want global fame to submit their work.

If only we had more time and more budget is the cry that goes up from nearly every director. So for all of you who need just a bit more time to send in your brilliant work we have extended our deadline for entries to May 5th.

Directors' entries films will be shown to a multitude of international judges from the production and creative industries will draw up a shortlist after much debating and viewing. Also, one of the most celebrated directors Martin Werner will be joining the YDA judging panel this year in Cannes.

If directors' work is shortlisted it will be shown on the big screen at the YDA Show to an audience of hundreds of producers and creatives madly eager to snap up new talents on Thursday, June 19th at JW Marriott Theatre, Cannes at 17.00

To enter or for more details, visit the website: or contact Soraya via email here.
Screen Shot 2014-04-17 at 7.48.50 am.jpgThe Brisbane Racing Club and creative agency, Engine Group, have launched a new advertising campaign inviting racegoers to 'Run Free' at the 2014 Channel Seven Brisbane Racing Carnival.
The 'Run Free' campaign, shot on location at the Doomben Polo Fields depicts the glamour and excitement of the five week carnival via Kiaarn Holland, a 23-year-old jockey and strapper for two of Queensland's best known racehorses, Spirit of Boom and Temple of Boom.

JamieBox2.jpgMelbourne-based Communications Technology company, ProjectProject has successfully built and launched social enterprise brand, One Night Stand Sleepwear.

The launch included a major PR stunt and integrated PR, digital and social media communications campaign  - that even positively caught the attention of Sir Richard Branson himself.   

Entrepreneur and founder of ONS, Jamie Green, stood in a Perspex box for 24 hours in Melbourne's famous Degraves street in front of supporter brand Grill'd. It was both a brand launch and an effort to kick-start a crowd-funding campaign in a bid to pre-sell $24,000 worth of the label's first full sleepwear range. As a social enterprise, every purchase of One Night Stand Sleepwear supports young people sleeping rough by providing meals, and assisting with employment.
streetart1.jpgAbsolut Oz, the limited edition bottle created in collaboration with world renowned director, Baz Luhrmann, is now taking on a new phase of creativity in the realisation of two eco-friendly street art installations - one in Sydney, one in Melbourne - on an open canvas, outdoor space via agency, Tongue.

Absolut vodka has a rich heritage of collaborating with inspirational artists and is now evolving this spirit of creation for the next creative generation.

Screen Shot 2014-04-16 at 12.19.49 pm.jpgMcDonald's Australia has this week joined the ranks of a handful of Australian brands, reaching the one million Facebook fan milestone and becoming the largest Australian QSR Facebook community.

Says Mark Wheeler, head of digital marketing for McDonald's ANZ: "With social media and digital playing an increasingly important role in McDonald's brand communications, hitting the one million fan milestone is something we're lovin'.


Howcroft takes Nobby's gig on Recipe to Riches

Thumbnail image for RUSSELL-HOWCROFT-CANNES-thumb-300x400-79227.jpgCB can confirm that Network 10 executive general manager Russel Howcroft has taken over the marketing guru role on Recipe to Riches left vacant by the departure of Droga5 creative chairman David Nobay earlier this month.

Sources say Howcroft, the former CEO of Y&R Brands and a panelist on The Gruen Transfer - who is currently on holiday - will soon be joining the line-up. Filming of the auditions for series 2 is already underway with Recipe to Riches co-hosts Carman's Fine Foods owner Carolyn Creswell and chef Darren Robertson.

Droga5 lost the lead agency status for Woolworth's, the backing sponsor of Recipe to Riches, late last month - coinciding with Nobay's withdrawal from a second series. Now Woolies' lead agency role is with Leo Burnett, most industry pundits expect Droga5 to part ways completely with Woolies in the near future.

While Recipe to Riches is backed by Woolworths, arch rival Coles continues to back MasterChef Australia, also on Ten - which may or may not be a tricky situation for Howcroft to deal with going forward.
JEFF GOODBY Guest Speaker at Siren Awards.jpgThe best radio ad of 2014 will be battled out between leading ad agencies, radio stations and production studios as part of the national Siren Awards, and will be announced in Melbourne next month.

The finalists this year include; 2013 Gold Siren winners, John Mescall & Pat Baron from McCann Melbourne, with another Metro Trains campaign; winner of two consecutive Sirens rounds, Western Australian creative agency Marketforce; plus two other Perth agencies JWT, Perth and Gatecrasher and more than 20 other finalists from around the country.

An overall winner, who receives the Gold Siren statue, will be announced at the Sirens breakfast at Encore St Kilda on 9 May. The winner receives a trip to Cannes to the Cannes Radio Lions, to be held in June, and two tickets to attend the festival. The client of the winning 2014 Gold Siren Award also wins a ticket to Cannes.
41M-on-air.jpgFairfax Radio Network's Perth stations 6PR and 96fm will launch their own road safety campaign this Easter.  The initiative came after a powerful and moving interview by 6PR Mornings presenter Gary Adshead with Maria O'Shea, the West Australian mother who lost three of her four children in a car accident caused by a driver who was texting.

Fairfax Radio Network Perth management and staff were so moved by the interview, the stations decided to launch their own campaign to try to change behaviour and stop people from texting whilst driving.

Screen Shot 2014-04-11 at 12.43.31 pm.jpgTo launch the new Samsung Galaxy S5 for Telecom NZ, Auckland digital experience agency Touchcast created a series of extreme "unboxing" videos to drive traffic to an immersive website.

The team roped in Guy Williams, gave him a brand new handset in an unopened box and pointed a camera at him. Five extreme situations resulted in five clips. The videos grab viewers' attention and drop them into the website, where they are invited to unbox their own S5 by scrolling through an interactive animation in high definition. The site lets you explore the phone in detail, its features and the benefits of getting it with Telecom.

Screen Shot 2014-04-17 at 12.03.58 pm.jpgIn a wearable technology first by Whybin\TBWA Sydney and Eleven PR, tailor M.J. Bale has partnered with Heritage Bank and Visa, to create a suit with a contactless payment chip and antenna fused into the sleeve, giving men the ability to pay for anything with the effortless swagger of a celebrity, tycoon or double agent.

JL+WB.jpegWith more than 45 years television production experience between them, producers John Lamble (left) and Warwick Boulter (right) have launched VisionVault, a private and secure cloud where brands and agencies can store, access, manage and share their digital assets.

Three years in development, VisionVault securely and independently stores every production, audio and visual asset - from raw footage to art, images and sound files - in a cloud that is connected to the global Sohonet fibre loop, linking more than 400 studios, agencies and production houses worldwide.
ABC-TV-Blackwater-TheReef.jpgSydney composer Rafael May has a rare double header of his movies playing this Easter Weekend on ABC2.

Blackwater, which won Raf the 2013 Best Soundtrack Album at the APRA AGSC Screenmusic Awards, will air on Saturday at 9:30pm and The Reef will air on Sunday at 9:30pm.

NRMA.jpgIn the biggest account move this year M&C Saatchi, Sydney has won mega insurance brands NRMA Insurance, SGIC and SGIO following a two-way shootout against Host, Sydney.

CB understands incumbent Whybin\TBWA, Sydney were knocked out of the pitch in late March, although one source says they did not re-pitch, citing differences of opinion on the future of the brand. The agency created a series of multi award-winning campaigns for the brand including NRMA 'Car Creation', which won the Australian Effies Grand Prix in September last year.

Australian Government picks Mitchell & Partners

John Thompson, Kenny Stewart, Luke Littlefield, Adrian Roeling.jpgMitchell & Partners has been appointed as the master media agency for the Australian Government.

Mitchells, in partnership with Adcorp, will commence from 1 July 2014 overseeing all Australian Government campaign and non-campaign media expenditure.

Says Luke Littlefield, CEO of Mitchells' parent company Dentsu Aegis Network: "We are absolutely thrilled that Mitchells has been successful in pitching for the Australian Government contract. We are delighted that our talented team; our proven expertise and track record with Government clients; and our commitment to delivering exceptional client service have given Mitchells the opportunity to work with one of the most important and prominent clients in the country."
JWT-LOGO-150.jpgThe New York Times reports that a funny thing happened on Monday morning to carefully laid plans by the giant JWT advertising agency to announce later in the year that it would bring back its longtime name, the J. Walter Thompson Company: The chief executive of the JWT parent, Martin Sorrell of WPP, let the cat out of the bag.

According to the New York Times Sorrell made the disclosure at a breakfast at the Pierre Hotel, one in a series of executive breakfasts hosted by The Wall Street Journal. READ ON...
radio.jpgJohnson and Johnson's Sudafed Day and Night takes listeners on an enchanting journey in this latest radio campaign via JWT Sydney.

The spots, performed by renowned Australian actor Barry Otto, aim to remind people who are suffering with sinus congestion and headaches just how relaxing and enjoyable a clear head and a full night sleep can be by using Sudafed.

russ apg-thumb-400x599-99929.jpg3a8829e.jpgLeo Burnett Sydney has lured DDB Sydney planning Russ Mitchinson for the head of strategy role and Emma Montomery as head of connect.

Mitchinson is a world-class integrated strategist with over 15 years' of award winning international experience. Widely respected in the industry, Mitchinson is the chair of the Account Planning Group (APG) and has led sessions on Innovation with Google at Cannes, the Battle of Big Thinking and was recently a Cannes Juror for Effectiveness. During his career, Mitchinson has worked on a wide range of integrated campaigns for global brands including McDonald's, Volkswagen, Visa, Vodafone, Unilever and Tourism Australia.
Powerade_5.jpgToday Powerade, the official sports drink chosen by FIFA, has unveiled the new "There's Power in Every Game," campaign ahead of 2014 FIFA World Cup.

The campaign, created with Wieden+Kennedy Amsterdam, includes television commercials, print/out-of-home, documentary-style films, and for the first time global digital activation that hero real players - celebrating the sweat, hard work and determination it takes to overcome adversity and power through.

jim.jpgThe Cannes Lions Young Marketers Academy is set to return to the International Festival of Creativity for a fifth year with new sponsor, leading brand and communications agency Dentsu Aegis Network, supporting the dedicated training programme.

A week-long course, taking place throughout the Festival week, the Young Marketers Academy addresses the importance of creativity in communications and provides a bigger picture of a marketer's role. Designed for young marketers working for client companies, the academy focuses on four key topics: The case for creativity; Communication strategy excellence; Best-practice agency- client relationships; and the modern brand. The course will be led by Jim Stengel (pictured), former global marketing officer of P&G, with experts Suzanne Tosolini, an independent consultant focused on all aspects of brand strategy, and Serfi Altun, founder and idea chef at Idea Bakery, serving as academy tutors. Dedicated to supporting the next generation of brand leaders, Dentsu Aegis Network will actively support the Academy across the week through a range of activities including access to inspiring and aspirational speakers.

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