-
Bestads Top 6 of the Week reviewed by Steve O'Connell, Red Tettemer+Pa… -
Expedia promotes Las Vegas and South Pacific with 90 second 3D cinema … -
Living Social aims to make life more laaaaaaaa! and waaahoooo! in Mark… -
Boost launches 'Moreing', part one of 'Boosted Inspiration Series' of … -
President Clinton to speak at Cannes Lions on how advertising can buil…
Hosted in conjunction with the Association of Australian Boutique Winemakers, the event played host to a number of Australia's top wine makers, graphic designers, media and industry alike, including Keystone Group Director Paul Schulte, Lisa McGuigan, and CEO of the Association of Australian Boutique Winemakers, Judith Kennedy.
VIEW THE WINNING DESIGNS HERE
FAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.
To know what you're in for (including the screening, arm wrestling, roller girls, tattooing, clipper cuts, massive wieners, popcorn, copious amounts of spiced rum and more) check out the sheer spectacle of last month's unbridled bash in Sydney.
VIEW THE SPOT
Consumers can play the game here to try and reach the highest score in the best possible time.
Visiting Brisbane, Melbourne and Sydney, Chimero will present a series of intimate talks consisting of a keynote presentation, Q&A and networking drinks after the event.
The new technology, which will be implemented this month and embraced by retailers located in the CBD's newest shopping precinct The Corner, is set to enhance the traditional shopping experience and provide Melbourne Central consumers with increased content delivery by providing an instantaneous solution to consumer needs and social media connections.
Their entry, "Spend2Save" utilises a web scanner to encourage 18-25 year olds to save for their future. They are the only Australian students to be placed in the international industry competition in London.
Cannes Lions; eight days, about 200 speakers, 15 separate awards presentations, production companies' parties, your network's stuff, the holding companies' stuff, your agency obligations, your clients needs, and old friends and acquaintances. And it is wonderful. Until it isn't.
In fact Cannes is a little bit like having an orgasm while sitting on a durian. Overall it's pleasurable, but there will be painful moments.
It is 'Cannes Lions Fatigue' and I prescribe the following diversions to get you through the week.
A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity - the premier international advertising event - the week of June 17th-23rd.
Continue reading The Mobile Circus to debut at Cannes.
The 2012 Sydney Film Festival launched last week, with an integrated marketing and advertising campaign created by Boccalatte.
The work, encompassing campaign strategy, creative direction, art direction and design, is centred around the concept of 'Infinite stories. One film festival'.
Continue reading Sydney Film Festival takes top billing in new campaign via Boccalatte.
VIEW THE LAAAAAAAAA! SPOT
VIEW THE WAAAAHOOOO! SPOT
ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries.
Says Jon Ramage, CEO Y&R NZ: "This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want. We're excited to be part of this new era in entertainment."
Continue reading Y&R NZ snares trans-Tasman Quikflix account.
From 1 September cars bearing the Opel badge, with its distinctive lightning logo, will be on sale in Australia for the first time.
The business was appointed following a competitive pitch.
Says M&C Saatchi Melbourne managing director Jo Rozario: "It feels great to bring a car account back into the agency.
"Opel is a World Class brand across the globe so it is a real privilege to be involved with the Opel team here to launch and build the brand in Australia."
Continue reading M&C Saatchi Melbourne wins car brand Opel.
In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes.
This is the first of a series of films for Kraft brand Boost created by Droga5 Australia around the idea of Boosted inspiration.
VIEW THE SPOT
Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World.
President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.
From today, customers are asked to look out for the "extra special" ticket in-store and save.
Everyday Rewards card holders can save 20 percent or more on 100s of specially marked products in Woolworths supermarkets (excluding Tasmania), in direct competition with the My5 offer from Coles, launched in mid April via Big Red, Melbourne.
VIEW THE SPOT
The new spots target singles, families and seniors on what to expect in extra payments from this month. The carbon tax begins on July 1.
VIEW THE FAMILIES SPOT
VIEW THE SINGLES SPOT
VIEW THE SENIORS SPOT
In the 'I'm Big Day' spot, a little boy gets the birthday party of his dreams. From pirates to a skull topped birthday cake, his imagination runs wild - and so do his friends. In the 'Next Day' spot, a young couple find what might be the beginning of new love. A great night out is followed by a somewhat awkward morning - but then it develops into something special. And in the 'Luck Day' spot, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they're creative fishermen and manage to save face for their special family meal.
VIEW THE I'M BIG DAY SPOT
VIEW THE NEXT DAY SPOT
VIEW THE LUCKY DAY SPOT
The campaign includes an interactive web film, directed by Dan Jamieson, where users can create their own alternate ending for the day starting with their choice of coffee. Depending on the choice users make either good or bad things happen to them.
Colenso BBDO, Auckland needed to find a new way to connect.
By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same cinema screen.
The groundbreaking project was created in partnership between FINCH and Colenso BBDO.
VIEW THE DONATION GLASSES - UNRESCUED CONCEPT
VIEW THE DONATION GLASSES - RESCUED CONCEPT
The campaign, which promotes Mission Australia's specialist counseling and financial advice for gamblers and their loved ones in the ACT, also ties in with Responsible Gambling Awareness Week, which is on from 14 to 20 May.
The aspirational new brand campaign from Saatchi & Saatchi Sydney, injects bold new feelings of passion and desire into Lexus' image.
VIEW THE BOLD NEW FEELING SPOT
VIEW THE LEXUS GS SPOT
For just $2.00, pizza lovers can enjoy a full-sized nine-inch Pizza Mia with seven of the mouth-watering flavour combinations available.
The film also won a Clio for direction.
The inclusion of Burn in the festival line up indicates how the film landscape has changed in recent years to now accept branded content.
Says chief executive officer of Commercial Radio Australia, Joan Warner: "The 'Radio Connects' website provides a great source of successful case studies, showing optimum use of radio in actual advertising campaigns.
BMF conducted a nationwide search for the campaign talent and the country's best young film makers, to direct and produce the videos. Gen Y researchers were enlisted to find stories to appeal to the core audience. The stories were then put in to the hands of some of the country's best Gen Y film makers, recruited from various production academies such as AFTRS. Working alongside BMF's content division and reporting directly to the agency's ECD, these young directors produced, directed and edited the films.
The centrepiece of the campaign is a series of mini documentaries and TVCs which tell stories of inspirational young Australians who get thing done.
VIEW THE MADISON SPOT
VIEW THE DESERT PEA SPOT
VIEW THE ANDY SPOT
VIEW THE BETHANY SPOT
So this Mother's Day the kind folk at 2degrees, via Whybin\TBWA Auckland, decided to do something special to make Mother's Day 2degrees better for Kiwi mums.
Mums simply filled out what they'd love to eat for brekkie using a checklist, then hung it on their bedroom door for the kids.
It was on Facebook on Friday, meaning children had the whole of Saturday to prepare their mum a perfect breakfast in bed, with the help of 2degrees. Choice.
VIEW THE IDEA
Australia only managed to win a Bronze Pencil, awarded to IdeaWorks, Sydney for Asics 'Run with me', in the Social Media - Location Aware Services category
This year a total of 91 Pencil winners representing 17 different countries were announced, with momentous "Best of Show" honors going to two projects for the first time in the history of the competition: DDB Paris' "A New Warrior," created for the global nonprofit Greenpeace and 72andSunny for "MFCEO," created for client K-Swiss and featuring lead character Kenny Powers from HBO's "Eastbound and Down."
Nominations in the category were Sean Meehan for Sleep Walker, Bruce Hunt for Subaru XV 'Carwash' and Sean Meehan for Volkswagen 'Cross Country'.
Revolver's Steve Rogers won Best Direction in a Music Video for Jack Ladder & The Dreamlanders 'Cold Feet'.
bodybuilder title, to launch Domestos' new toilet cleaner.
The film follows a typical day in the life for Phill as he eats his way to the title.
VIEW THE SPOT
Continue reading Droga5 launches 'Meet Phill Pace' for Unilever.
Republic of Animation (PRA) have joined forces to target growth in national and global
markets.
The two companies have signed a memorandum of understanding to partner in the creation of animation and live action content for the corporate, film and advertising industries.
VIEW THE SPOT
Joyce will be based in Melbourne and joins Jamie Gilbert-Smith who joined as general manager of Ensemble Melbourne in March this year.
Joyce is a former strategist with UM in Sydney and Melbourne and most recently was group director at UM Melbourne. She is a former winner of the Cannes Young Lions competition and has worked on campaigns that have won awards at prestigious forums including Spikes Asia and the Cannes International Advertising Festival.
Justin Ricketts, managing director of Ensemble Australia, said Joyce's strong background in strategy and client leadership was ideal for Ensemble's growing Melbourne operation and also at the national level.
Says Ricketts: "Lauren's talents will help strengthen our capabilities and it is also ideal that she has such detailed knowledge of the broader Mediabrands operations."
Justin Ricketts, managing director of Ensemble Australia, said Joyce's strong background in strategy and client leadership was ideal for Ensemble's growing Melbourne operation and also at the national level.
Says Ricketts: "Lauren's talents will help strengthen our capabilities and it is also ideal that she has such detailed knowledge of the broader Mediabrands operations."
To promote the new Subway Italian range Publicis Mojo, Auckland took a lighthearted look at a few traits kiwis have adopted from their Italian cuzzies.
VIEW THE SPOT
Taking place at design conference Semi Permanent, Orcon Spider Art sees the live creation of three artworks by specially designed robots controlled remotely by the Twitter community.
She chose Miami Ad School Hamburg, settling for northern German delights like pickled herring and The Reeperbahn. Eight quarters, three internships at international locations, two stolen bikes and countless all nighters later, she graduated in 2009 with a diploma in copywriting and a beautiful handcrafted portfolio book. Tapping into the school's network she landed a job in a few short weeks at Grey in NYC.
Eighteen months later, Y&R NYC came knocking and she jumped at the opportunity to work on global clients like Land Rover, Virgin Atlantic, Waldorf Astoria, Microsoft Advertising and Dell. Polkinghorne is the writer of the "7th Wheel" for Land Rover, which is this week's top pick of the Bestads Top 6 of the Week.
Publicis Mojo Sydney scored Bronze for the Boags 'Russell Falls' spot in Cinema Advertising; DDB Sydney won Bronze for Volkswagen in Branded Content - Television; M&C Saatchi, Sydney won Bronze for Sydney Cats & Dogs Home in Integrated Branding - Public Service Campaign.












Latest comments
on Coles recruits Dawn French to promote its all new Flybuys with integrated campaign via Big Red
on Ex Publicis Mojo creative Ruth Bellotti moves to Wieden+Kennedy Portland to work on Old Spice
on Living Social aims to make life more laaaaaaaa! and waaahoooo! in Mark's debut campaign
on Legendary El Maco is back at McDonald's (for a limited time) backed by new campaign via DDB
on Three final year RMIT students win Best of the Year Award at D&AD Student Awards
on Hell stuns punters with a bit on the side in new spot via Barnes Catmur & Friends, Auckland
on Highly acclaimed international director Derin Seale moves to Sydney and joins Finch roster
on Curious Film to hold Melbourne pop up cinema Sailor Jerry party - Thursday 31st May at 7pm
on Kangaroo Island aims to encourage people to let themselves go in new ad campaign via kwp!
on Three final year RMIT students win Best of the Year Award at D&AD Student Awards