REBORN SISTER NOVEMBER 2015 (1).jpgHot on the heels of its recent UK office launch, the REBORN Group has announced a collaboration with SISTER - a brand strategy, content and product creation business that works predominately with brands wanting to engage with women. SISTER is led by its founder, Jane Waterhouse (centre).
Telstra-resignation.jpgTelstra has released an emotional spot, part of the continuing 'Do your own thing' campaign created by The Monkeys.

The spot features Ted Tolfree re-reading the resignation letter he wrote to his former employer two years ago before starting his small business.

Eaon-Pritchard_publicity (1).jpgGlobal content marketing agency of the year King Content and fast growing Australian healthy burger chain Grill'd, are collaborating to present 'The Modern Marketer's Guide to Brand Building in the Digital World' on Friday 11th December at General Assembly in Melbourne.

In the FREE 2-hour session King Content's Eaon Pritchard (pictured), Lieu Pham and Laura Stansfeld along with Grill'd marketing manager Alastair McCausland will ask whether the internet has really changed the nature of brand building.  Or is it a case of 'technology changes, people don't change so much'?

King Content and Grill'd will share their fresh approach to brand building, inspired by combining learnings from behavioural economics and the marketing science of the Ehrenberg Bass Institute that attendees can put to work within their own organisations.

8578 YourPlay Metrolite - PYW.jpgPokie machine players will now be able to track the time and money they spend as part of a new initiative launched today in Victoria. The creative approach by Melbourne-based integrated agency Icon, is designed to raise awareness and empower recreational pokie machine players.

The Victorian Government-funded 'YourPlay' campaign has launched today across digital and print, with additional executions for YouTube and social media.

Says Joanne Painter, managing director, Icon: "We see this as a really important initiative that will help recreational pokie players get a handle on their game playing activity and stay in control.

"In a departure from the usual messages about gambling, the YourPlay campaign aims to engage players with language and imagery they can connect with."

The campaign was created by Icon's creative director team, Rod Clausen and Ed Bechervaise, along with senior account director Rebecca Mullally.
David_Gerrie_035 (1).jpgIkon Group, part of STW, has announced the appointment of industry veteran David Gerrie as its chief operating officer.

Reporting directly to STW CEO Michael Connaghan, Gerrie (pictured) will retain his existing role as CFO but with an expanded remit that now covers operations across all Ikon offices.

Effective immediately, Gerrie will assume responsibility for marketing, operations and services across the Ikon Group in Australia and New Zealand, working closely with Managing Partners in each market.
Hayley-Ritz Pelling_lo-res (1).jpgIndependent content marketing business, Emotive, is continuing to expand with the announcement of Hayley-Ritz Pelling in the newly created role of studio manager/senior producer. Pelling joins Emotive from Ensemble after 4 years, where she held the role of senior producer.
Pelling has over 9 years' experience working within the production industry. She has extensive experience facilitating collaboration between brands, agencies, production teams and media owners. Pelling has produced award winning work with brands such as KFC, MasterCard, iiNet, MLA, Defence Force Recruitment, Nestle, Nikon, Tourism and Events QLD.
UnLtd Board_Margo Ward KidsXpress and John Dawson Mindshare (1).jpgUnLtd has today announced the appointment of additional board members and a 50% uplift in industry awareness, according to the latest Media i survey.

Following a board meeting yesterday, these individuals have been appointed as directors, to lead the philanthropic foundation's next phase of industry engagement, revenue growth and supporting social entrepreneurship across the industry: Danny Bass, CEO at IPG Mediabrands, John Dawson (above, right), strategy executive at Mindshare, Harry Lowes, general manager digital marketing at Telstra, Rob Loewenthal, founder Free Trade Hall and Margo Ward (above, left), founder and CEO of KidsXpress.
23d2b30.jpgNew York Festivals for the World's Best Advertising has announced the first round of prominent creatives appointed to the 2016 executive jury including Aussie expat Lisa Fedyszyn, associate creative director, Droga5 USA.
For the sixth consecutive year, New York Festivals will assemble 30+ most awarded chief creative officers and executive creative directors from the world's foremost advertising agencies around the globe to serve on the 2016 executive jury and select the World's Best Advertising winners.

Says Michael O'Rourke, president, New York Festivals: "We're proud to announce the first five members of the 2016 executive jury and look forward to their participation. The caliber of this influential creative group truly sets the bar for this year's jury. They are respected amongst their peers and their vast experience in recognizing ground-breaking ideas will insure that award-winning entries are truly worthy of being called The World's Best Advertising."
div_nevermind.jpgWhat do Nirvana, Guinness, Honda and Spike Jonze have in common? They all have work that is starring in the 2016 D&AD Next Awards campaign.

Here, some of the most iconic photographic and film works ever made have been creatively re-imagined by F/Nazca Saatchi & Saatchi into a series of graphic posters. Capturing the essence of what makes them unique using words and emotive illustrations, they are designed to inspire and excite the next generation of photographers and directors to enter their work into the awards. F/Nazca Saatchi & Saatchi are themselves D&AD Award winners, most recently taking home a Yellow Pencil for graphic design in the 2015 Awards.

Says Pedro Prado, creative director F/Nazca Saatch & Saatchi: "D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we've managed to create a campaign that touches the soul of future great names in the industry."
CARRASCO_1.jpgCB Exclusive - CB can reveal that former Clemenger BBDO, Sydney creative director Rebecca Carrasco has been appointed head of Facebook Creative Shop Australia and New Zealand.

Carrasco told CB she was excited to be joining Facebook's Creative Shop team of 120 ad specialists spread over 34 global locations: "I'm looking forward to partnering with clients and agencies to help brands be more creative on Facebook and increase the overall impact of ad campaigns:

"Coming from an ad agency creative background I feel I can talk the language of marketers and creatives to get them excited about the creative possibilities we can achieve together."

Carrasco recently spent a week at Facebook HQ in California getting to know the company's systems before a quick visit to NZ and then back to Australia alongside FB Creative Shop's Kiwi expat worldwide chief creative officer Mark D'Arcy, who is based in the US.
The Call for Entries to The Work 2015 is out and it's FREE to enter.

Due to numerous requests the deadline for entries has been extended by 2 weeks - to Monday 14th December, 2015. This will be the last and only deadline extension.

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Clever.buoy-thumb-400x300-172048.jpgFirstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs): The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.
AIMIA-awards.jpgFollowing twenty-three years of industry leadership, AIMIA is signing off and has closed its offices, voluntarily calling in Ferrier Hodgson to prepare the organisation for a members vote at a special meeting on 21 December to decide its future.

When it was founded in 1992, AIMIA heralded a new opportunity for Australian innovators in the digital content, services and application sectors to band together and as one united voice, help the industry grow through education, lobbying and support.
Thumbnail image for HOT+COLD-CHART-2015.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2016 CB Creativity/Billings Index (or Hot+Cold Chart - last year's is pictured left).

As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).

Screen Shot 2015-11-30 at 10.05.27 am.jpgKFC Australia has today launched its 2015/2016 cricket campaign with a TVC via Ogilvy sydney, re- introducing the 'Home Cricket Ground' or 'the HCG' - the celebrated home where Aussies can be themselves and enjoy the nation's favourite summer pastime, cricket.

Screen Shot 2015-11-30 at 9.51.55 am.jpgNew South Wales drivers will have the opportunity to display their national pride on their cars, literally, as myPlates unveils a stunning new range of number plates, 'Australiana' which is being promoted through a new campaign.

This series of four plates utilises iconic Australian imagery with a relevance to NSW, and is available to consumers from today.

Clint_Bauer.jpgCX agency Lavender has added a diverse trio of new accounts, welcoming Deakin University, Ardent Leisure and George Weston Foods onto its client list.

The three technology projects will see Lavender's consulting and integration divisions define and implement marketing automation systems and digital experiences to help deliver personalised customer journeys for each of the three new clients.

The ASX-listed Ardent Leisure, one of Australia's most successful leisure and entertainment groups, serves more than 3 million customers annually at family-friendly leisure assets such as Dreamworld, WhiteWater World and SkyPoint theme parks, and AMF and Kingpin Bowling among others.
DVA_mockup1 (1).jpgThe Department of Veterans' Affairs (DVA) has relaunched an updated version of its The Right Mix website via BWM Dentsu to help current and ex-serving Australia Defence Force (ADF) personnel manage their consumption of alcohol.

The Right Mix website, tools and partner app (On Track with The Right Mix) are dedicated to helping current and former ADF personnel find the right balance of alcohol, diet and exercise based on what they consider important in their current lifestyles.
screen_shot_2015_07_10_at_6.25.29_am_1aptm68-1aptm6e.jpgFollowing the announcement last week that Match Media had won the total NRMA Motoring services account, Match has now been appointed by Michael Cassel Group to launch their newest production, Kinky Boots. 

The account, billing $5million, was won following a pitch against five other agencies and will include media strategy, planning and buying across all channels, plus social and analytics.  Creative Oasis has been appointed as the creative agency.
Paper_Dragon_Ping_Pong_26.jpgPaper Dragon in association with Trolley'd and White Ribbon held its inaugural Ping Pong spectacular on White Ribbon day. Teams from more than 20 advertising agencies battled it out in the heat to determine who would be crowned grand champion for 2015.

There was an abundance of team name puns, retro sweat outfits and committed pong maestros who battled it out to the finals. In the end VML's Forest Clump defeated Host's Butt Paddlers.

Jim Hosking and Grant Sputore join Scoundrel

scoundreldirs (1).jpgScoundrel has announced the addition of two new directors to its roster, Jim Hosking and Grant Sputore.
From the UK, Hosking brings his incomparable style of comedic storytelling to the Scoundrel stable. Hosking is no stranger to working in Australia, having turned out hilarious campaigns for the likes of Solo, 5 Seeds, Toohey's and V Energy Drink. His acclaim on the small screen is matched with that on the big screen and excitingly, his feature film debut "The Greasy Strangler" will screen at next year's Sundance Film Festival.

Sam Cable: Hamburg school diary #8

HAMBURG DIARIES 8a.jpgSam Cable is a copywriting student at Miami Ad School Sydney, currently studying in Hamburg before graduating in December.

Hello Future Awards! This weekend I had the pleasure to attend the 2015 award show and convention located in Frankfurt, Germany. The day was a platform for the exchange of ideas between students and industry leaders to better the future of this world. The awards attracted the best and brightest projects in Europe, across education, entertainment, sustainability, economics and technology. 220 students from 64 universities presented their ideas; and I was fortunate enough to attend alongside finalists from Miami Ad School Europe. I will say listening to the presentations in German was a bit daunting! But it did provide me with a crash course in effective body language when pitching an idea.
Screen Shot 2015-11-30 at 6.28.13 am.jpgA new campaign via Marmalade Melbourne for VicRoads Custom Plates has launched. The campaign uses comedy to demonstrate the practicality of owning Custom Plates for your pride and joy.
The simply executed scenarios show the down side of not owning number plates that help your car stand out from the crowd.

Rebecca_Bezzina_2015.jpgCummins&Partners has announced that Rebecca Bezzina will join its Sydney office as managing director.

Bezzina will be responsible for the overall growth of the office, driving and shaping the long-term strategic roadmap and vision, developing new business and overseeing the development of industry-shaping services and talent.

Bezzina joins Cummins&Partners from R/GA, where she previously held the role of managing director - client services, and played a lead role as the agency grew from 5 to 60 staff.
LBB-SCREEN-SHOT.jpgUPDATED: Expanding its position as the leading global creative news channel, Little Black Book has announced a franchise partnership with Campaign Brief in Australia and New Zealand.
Thanks to Campaign Brief's experience and local market knowledge, as well as Little Black Book's international reach and scope, the partnership will facilitate better brand coverage, talent exposure and creative fame for the advertising industry across Australia and New Zealand.
Founder and CEO of Little Black Book, Matt Cooper, says: "Little Black Book is entering its next level of growth. We are all about celebrating global and local news, and we believe that the best way to reach local markets is through the people that really know and understand them.
AAMI-spot.jpgAAMI has launched a major new campaign via Ogilvy Melbourne, led by a 60 second TVC set to the song Danke Schoen, first made famous by Wayne Newton in 1963.

For the first time in the company's history, the recognisable 'AAMI girl' and her colleagues come out from behind the desk to star in the campaign, demonstrating exactly why AAMI is not your average insurance company.

BMW outside pages + cover (1).jpgThe Australian Financial Review Magazine will feature stunning platinum foil covers to celebrate its two pre-Christmas issues, the December and Summer editions.

In a first for The Australian Financial Review, the premium creative execution features on the cover of the magazine then extends onto a six page roll fold off cover to mark the launch of BMW's all-new 7 Series through Vizeum and Ogilvy.
90s screengrab1.jpgSaatchi & Saatchi New Zealand has unveiled the latest Toyota Hilux campaign featuring a cast of passionate, poetic animals, as they are transported on an all-new Hilux.

The spot will premiere on Toyota's social media channels today and will launch officially with a full page ad in the Sunday Star Times, directing people to watch the full 90" film at 7.30pm this Sunday on TVNZ.

6.jpgQueensland outdoor media provider, Bishopp, has today launched its new visual identity and positioning through Brisbane independent agency, Rumble Creative & Media.

Derived from the well known and distinctly Australian saying, the campaign sees a trio of 'dirty chooks' doing what they do best to grab the public's attention, with all set to feature across Bishopp's available outdoor spaces, online and other collateral.
The Call for Entries to The Work 2015 is out and it's FREE to enter.
The deadline is 5pm Monday 30 November, 2015

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2015 from traditional award shows:

Clever.buoy-thumb-400x300-172048.jpgFirstly, entries are FREE. Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

Please note that for the first time this year all entries are to be made online (saving expensive freight and courier costs): The Work this year also makes the transition to a website, meaning the finished results will be available quicker and have much greater exposure than the previous published annual. It also allows for all digital work, case studies and tvcs to be viewed.
MrSmithPeople.jpegA flow of new skills into the business and the changing needs of its clients has seen Melbourne production house Mr Smith rebrand as a creative projects company. Brendon Guthrie has also joined as creative partner.

Founding partner Craig MacLean said the new description was simply a reflection of the work Mr Smith is now involved in.
rebel 1.jpgSydneysiders will revel in a world-class retail experience when Australia's largest sporting retailer, rebel, launches its first 'accelerate' store today at Westfield Bondi Junction.
In partnership with rebel, IdeaWorks Sydney devised the new store strategy, which set out to create a space that injected the emotion, passion and excitement of sport into the shopping experience. The aim, for customers to see rebel as a place where they could 'get in the game', forming the ultimate in-store environment.
IMG_2314.jpgLast night Luscious held its White Ribbon Photographic Exhibition.

A great evening was had by all at their Redfern office as the crowd enjoyed tunes from DJ Nick Thorup, organic cocktails from Trolley'd and Archie Rose Distillery and food by Fresh Catering.

The photography was well received and 100% of all proceeds of sale are going directly to White Ribbon Foundation.
Bush Christmas pack_Resized for media (1).jpgAustralians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.

Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.

Australia Post - Ebay.jpgThis Christmas Australia Post will deliver millions of presents to Australians and expect more presents from online shoppers than ever before. So to make online shopping more fun and keep the surprise alive it has created 'Disguise Packaging' via GPY&R Melbourne.
Disguise Packaging is an entirely new product range, created to keep people's presents a surprise and their loved ones guessing until Christmas morning. The range of unique gift boxes and wrapping kits allow people's gifts to be wrapped and distributed anywhere in the world.  Disguise Packaging is now available through Australia Post and participating online shopping partners.
Screen Shot 2015-11-26 at 1.24.55 pm[2].jpgCharlie Ford, one of Luscious's young directors has been nominated for the ARIA awards category best music video for Courtney Barnett's "Pedestrian at best".

The awards are tonight in Sydney.

The same clip was recently a finalist in the Triple J, J AWARDS.

Says Ford: "The video cheekily explores the pitfalls of achieving overnight fame."

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