STAPLETON-CHALLENGE.jpgCATMUR-CHALLENGE.jpgThe worldwide #IceBucketChallenge in aid of finding a cure for Motor Neurone Disease has started to spread into NZ Adland this week. After being challenged by Damon Stapleton, Shane Bradnick nominated Justin Mowday, Nick Garrett and Ben Fahy. In turn, Garrett challenged Paul Catmur yesterday and in turn challenged Nick Gallagher, Luke Farmer and Marty O'Halloran.

VIEW STAPLETON CHALLENGE
VIEW BRADNICK CHALLENGE
VIEW CATMUR + OTHERS CHALLENGE
VIEW GARRETT + OTHERS CHALLENGE

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ARNI-AUSTRIA-LUCKY.jpg'Lucky Country', the fifth spot in the 'Australia Lives Here' campaign, has just gone live.

This one focuses on Arnie discovering the suburb profiles and investor section on realestate.com.au.

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Bankwest Business_Cleese.jpgBankwest has released the next phase of its new tv campaign with iconic comedy legend, John Cleese. Launching this Sunday (August 31), Bankwest Business will be featured in TVCs nationwide as well as print, outdoor and online.

The spots were directed by LA based Aaron Stoller through Revolver, with legendary Aussie DoP Russell Boyd, through Revolver. This is the fourth spot from the campaign, via Host Sydney. All spots were co-written with Cleese, highlighting the ways Bankwest is making banking easier for customers.

VIEW THE SPOT 
bulleit3-thumb-400x209-129537.jpgAustralia has continued to performed well at the shortlist stage of the 2014 Clio Awards scoring a further 29 finalist entries.

Clio has revealed finalists for the Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame categories.

On Tuesday it was revealed that Australia had scored 44 finalist entries with Leo Burnett Sydney leading the Australian agency charge with a score of 15, with the recent . Leo Burnett Sydney has continued its success scoring a further nine finalist entries in Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame bringing the agency's total to 24.
SAMSUNG BLACK CAT HERO[6][1].jpgBlack cats have been in the news lately due to the fact that they are being abandoned, and all because they don't take good selfies. The RSPCA in the UK reported that 70 percent of cats waiting for adoptions are black and one of the reasons people are ignoring them is they are trickier to photograph.

Samsung New Zealand, via Colenso BBDO Auckland, thought it could help and quickly reacted with a smart social campaign that offered a practical solution for all cat lovers whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.

Working with renowned animal photographer Rachael Hale McKenna and the Auckland SPCA Samsung ran a very special photo-shoot that demonstrated how to take better photos of black cats, so people everywhere can help resolve the problem of abandoned or un-adopted cats

VIEW THE VIDEO
LOCO-1.jpgAn interesting web film from Sydney-based Lococrabz Productions for clothing company Minus 61.

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Donald Gunn.jpgThe Gunn Report has released 'The Power of Print', a study of the most awarded Print and Outdoor ads in the world, which identifies 13 basic Dramatic Formats used in Print advertising to engage consumers creatively and effectively. It's an analysis based on the creative ideas behind the most awarded Print and Outdoor ads in the world in the last 15 years.

A total of 1,028 award winning Print and Outdoor ads and campaigns from around the world featured in The Gunn Report's Print Library have been classified - an average of 50 of the highest ranked ads per year, from 1999 to 2013.
 
'The Power of Print' report includes a description of the specific thought process involved to identify each of the 13 Dramatic Formats, as well as a total of 140 examples of work which support the analysis. The most represented countries across the 140 ads and campaigns featured in the study are the United Kingdom (24 ads/campaigns), USA (21), France (15), Brazil (12), Germany (9) and South Africa (9). The five most represented agencies, with 5 ads/campaigns each, are AlmapBBDO (São Paulo), Saatchi & Saatchi (London), Saatchi & Saatchi (New York), Scholz & Friends (Berlin) and TBWA\Hunt\Lascaris (Johannesburg).
The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The final deadline is this Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
Best Ads Logo copy.jpg
Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 117,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.



DROGA-BESTADS.jpgMore reasons to become a BestAdsPRO member:

* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: michael@bestadsontv.com
(you will be billed later)
.
TripAdvisor-London.jpgTripAdvisor is used by millions of travel planners, just not intentionally.

It was agency Johannes Leonardo, New York's goal to make TripAdvisor an imperative destination within vacation planning in its latest campaign running in Australia, USA and France.

VIEW THE NEW YORK SPOT
VIEW THE LONDON SPOT
VIEW THE PARIS SPOT
303Lowe1.jpg303Lowe has announced a number of changes to the management line up in its Perth office, promoting Al Taylor (right) and Derry Simpson (left) to new roles.

Says Nick Cleaver CEO, 303Lowe: "We are pleased to formally announce Al Taylor's promotion to the role of group managing director of the Perth based companies and Derry Simpson's elevation to the role of managing director: strategy & innovation.

"Al and Derry make a formidable and complementary team; over the last six years they have proven just how effectively they work together building our Perth business and generating game changing campaigns for our clients."

Taylor's new remit includes responsibility for the group operations of the company which incorporates 303Lowe's full service offering, retail agency "Six", print broking operation "2Print" and a mandate to expand the business into other key strategic growth areas of content generation, PR and activation.
Screen Shot 2014-08-29 at 9.26.09 am.jpgUrban Purveyor Group has revealed they will be kicking off Oktoberfest celebrations in September with a tongue in cheek campaign via Channel Zero, designed to tell the true story of Oktoberfest.
 
This years' Oktoberfest campaign is driven by market insight that Australians are unaware Oktoberfest starts in September. It is a fundamental shift for Urban Purveyor Group, moving its media content away from the traditional forms and into the digital sphere. The brief was a content lead campaign, driven by an engaging video - an uncharted medium in the hospitality industry.

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Screen Shot 2014-08-29 at 9.15.30 am.jpgThe Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency and has launched a new campaign titled 'Investment Heroes in Disguise'.
 
Says Natalie Lockwood, general manager of marketing, ASX: "We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering."

VIEW THE SPOT
OLD-SPICE-ICE-1.jpgOLD-SPICE-ICE-2.jpgOld Spice's Isaiah Mustafa takes on the ALS #IceBucketChallenge - with a twist. Agency: Wieden + Kennedy, Portland.

VIEW THE CHALLENGE
5b506a55-32a6-464c-96a6-c993edf16699.jpgVideo advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.

FMCG is the dominant industry in video advertising with 18.2 percent share, more than 2.5 times higher than its 7.2 percent share of general display advertising, according to video advertising category data included for the first time in IAB Australia's quarterly Online Advertising Expenditure Report (OAER). Together, FMCG, retail and finance accounts for 43 percent of all video advertising. This is ahead of Metro TV advertising, where these three sectors account for 40 percent of advertising.
81d4f0f2-f92a-4233-979f-f92dfcf29142.jpgMonahan Dayman Adams (MDA) is set to launch a 50 year reunion on Friday, October 24, at Circa, Prince of Wales Hotel, Fitzroy Street St Kilda from 12.00-4.00pm.
 
Monahan Dayman Adams was an Australian powerhouse agency founded by Brian Monahan, Lyle Dayman (and later Phillip Adams) in Melbourne on 21 May 1964, during the height of Beatlemania.

For more information join the Facebook page, or RSVP to Robin Schutt robin18@bigpond.com or via phone: 0418 181 159.
Screen Shot 2014-07-20 at 8.31.31 PM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning, group director at 72andSunny, LA.

BEST TV
Winner: The best TV for me is Jockey 'Supporting Greatness'. This is a funny idea and it's good to see a product like men's undies not taking things too seriously, while at the same time finding a statement that no man will disagree with at the cash register. READ MORE...
AdStars4_P1080603.jpgAdStars has announced a major increase in the cash prizes being offered by the festival to the Grand Prix winners. The seven year old Festival, which concluded last week, currently has on offer US$20,000 cash awarded as two $10,000 prizes to the top Public Service Grand Prix and the top Product & Services Grand Prix.

From next year this will increase ten fold with a total of $200,000 in cash to be awarded.

Held for three days from Thursday, August 21 through Saturday, August 23, AdStars 2014 saw the attendance of advertising professionals and other visitors from all over the world before coming to a grand closing. In addition to the increased cash prizes other changes for next year's event were announced.
Screen Shot 2013-10-26 at 10.46.50 AM.pngphoto[2].PNGThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
Screen Shot 2014-08-28 at 11.59.07 am.jpgIMB has appointed 303Lowe Sydney to manage its bundled advertising account following a competitive pitch against three agencies.

303Lowe will be responsible for IMB's online and offline creative work as well as its media planning and buying business.

IMB, founded in 1880, is the longest standing Building Society in NSW, serving a member base of over 180,000 with has an expanding branch network throughout Sydney, Illawarra, NSW South Coast, ACT and Melbourne.
9c91d387-e1da-4c12-81b9-832f7ea44c77.jpgEd Harrison, CEO of Yahoo7, has been elected as the new chairman of Interactive Advertising Bureau (IAB) Australia's Board.

Unanimously voted to the role by the IAB Australia Board, Harrison will work closely with CEO Alice Manners to promote the continued growth and success of the interactive advertising industry in Australia. His appointment is effective immediately.

In announcing the appointment, the IAB Australia Board also recognised and thanked exiting chairman Mark Britt for his leadership of the board.
Carat Scholarship Brisbane L-R Gab Merrick, Kurt Sorensen, Simon Ryan_LR.jpgCarat has rolled out its Scholarship initiative to two new states, awarding the best young talent within the agency's Brisbane and Sydney offices with three week's work experience in an international Carat office.
 
Digital executive Kurt Sorensen (centre) won the title after two rounds of intense competition in Brisbane, with digital executive, Johanna Futcher taking out the competition in Sydney.
IMG_6175.jpgThe White Agency's managing director Andrew Davenport has auctioned off his 'secretarial services' to the highest bidder amongst staff as part of the agency's involvement in the annual RSPCA Cupcake Day, with associate creative director Tony Story paying $400 for the privilege of having his boss be his P.A. for a day.
 
In addition to raffling off a host of prizes donated by staff and clients, White's employees let their creative juices loose in the kitchen, baking up a storm for the annual fundraising event.

Cars drive digital radio figures to five year high

BusPortraitSide_Sydney.jpgOfficial data relating to DAB+ digital radio in Australia was released by Commercial Radio Australia (CRA) today in the 2014 Digital Radio Report, showing nearly 100,000* (97,177) new vehicles have been sold with DAB+ digital radio, and digital radio listening is at an all time high with 21.4% or almost 2.8 million people tuning in each week in the five metropolitan capital cities alone.
Grad Magnet Awards.jpgThe inaugural Grad Magnet Award has officially launched today by industry folk from Melbourne. The purpose of the awards is to recognise Australia's most desirable agency - as voted by soon to be ad grads.

Most advertising students have a "dream agency" that they would wish to work for. After tallying votes from students across Australia, The Grad Magnet will be awarded to the agency that students are most attracted to.

Sirens Round 3 closes Friday, September 12th

Siren X-Ray1_600x730.jpgWin the 2015 Gold Siren Award and score a trip to Cannes.

Sirens 2014 Round 3 entries close on Friday, September 12.

Round 3 entries must have aired at least ten times on a commercial radio station any time between 12 July 2014 - 12 September 2014.

ENTER HERE
web screen jpeg.jpgCommunity services not-for-profit Life Without Barriers has launched its new brand identity via Principals, to celebrate a new chapter in its journey and the 20th anniversary of its operations.

The brand won the Best Corporate Identity and Branding award at the Sydney Design Awards held on 20th August 2014.  The new brand also represents the new direction in the services sector, from originally working with the government sector to provide care services, to the new consumer-focused era of social care.
Screen Shot 2014-08-27 at 8.04.22 am.jpgThe 60 years celebration continues for Holden, with the integrated part of the campaign, via Ogilvy & Mather New Zealand, kicking off this week.

The campaign follows the restoration of a 1969 Holden Monaro HT GTS. The tired old Monaro is the hero of the campaign launch film, which uses integrated typography to evoke kiwis' Holden memories, inviting them to share their own story to be in to win the Monaro once it's fully restored.

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The Works_Domain.jpgAustralia's prominent destination for property seekers, Domain has appointed The Works as lead creative agency. 
 
The Sydney-based independent won the account following a competitive pitch after an exhaustive search involving six other agencies and replaces incumbent Whybin\TBWA.
 
The Works will manage creative innovation and strategy and will start effective immediately.
NG_SLIMS_A3_MASTERS_V2C.jpgInternational shapewear brand Nancy Ganz has this week launched an integrated print, digital, social, and PR campaign via creative and strategic agency Bashful, to support its Australian designed, innovative new Shapewear collection- Slims.
 
The beautifully shot modern black and white series of stills and video sees Australia's Next Top Model winner Tahnee Atkinson in her second campaign for Nancy Ganz as the face and body of Slims, which will feature across print, digital platforms, and social media channels from late August 2014.
 
The campaign will be amplified with blogger outreach from August, working with some of Australia's leading bloggers and Instagrammers.

VIEW THE BTS VIDEO
Screen Shot 2014-08-29 at 8.31.16 am.jpgBCM Brisbane has created a nostalgic video for Bundaberg Brewed Drinks to celebrate the dads of the '70s and '80s this Father's Day.

The dedicated video tribute, shot on locations around Brisbane and the Gold Coast, fondly remembers the days when dads tackled everyday tasks with reckless abandon. It forms part of a broader social campaign which encourages fans to share photos of their own Old School Dads on Facebook, Instagram and Twitter in the lead-up to Father's Day, for a chance to win a $1,000 cash prize and personalised Bundaberg Brewed Ginger Beers.

VIEW THE SPOT
Lee Tonitto_500x333-crop.jpgThe Australian Marketing Institute (AMI), the largest professional marketing association in Australia, has announced today Lee Tonitto will become the Institute's new CEO, joining the organisation immediately.

Tonitto is an accomplished marketer with more than 30 years of experience in corporate, professional association and consulting settings.

Tonitto leads the AMI as the organisation moves forward on a number of important strategies and sets out the envisioned future state of marketing for members.

Says Graham Wright, chair of the Australian Marketing Institute board of directors: "The AMI is focused on expansion, developing new offerings for members and ensuring a strong financial position. Following member-centric changes in the last year we are well positioned for Lee to take the AMI to the next level. After an exhaustive search the Board is confident Lee's tremendous experience makes her the ideal leader for the next stage of our evolution.
WARREN-ICE-BUCKET.jpgBMF creative chairman Warren Brown accepted Lynchy's #IceBucketChallenge yesterday while Doug Watson and AdNews editor-in-chief Paul McIntyre have yet to take the plunge.

VIEW WARREN BROWN'S CHALLENGE

In turn, Brown challenges Paul Prince, Kimble Rendall and the other Warren Brown. Donate HERE.
Sunrise.jpgThis morning on channel 7's Sunrise, 'How to Talk Australians' director Tony Rogers, co-creator and director of the SBS series 'Wilfred' and writer Rob Hibbert (Images You Should Not Masturbate To), had an interview with Samantha Armytage and David Koch, where the question was posed whether the web series is too harsh on Australian culture. 

VIEW THE SERIES
VIEW THE INTERVIEW
Blockhead_Colourists.jpgNew Zealand VFX house Blockhead has announced its new roster of colourists.

Says Josephine Mackenzie, executive producer, Blockhead: "In response to market demand we're now offering clients access to the best graders in the region. Directors, DOP's and editors are already working between NZ and Australia, so it makes sense that colourists operate in the same way."

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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