ADF CALD - CoomaraGrace (1).jpgDefence has launched its latest campaign, 'The ADF Surprised Us' via Havas Sydney, which speaks to the families of people joining the Australian Defence Force (ADF), rather than potential recruits themselves.  

'The ADF Surprised Us' aims to attract the best talent from the widest possible talent pool. The integrated campaign features a content series telling the stories of 8 diverse families. It features the worries and fears these families had before their loved ones joined and how their misconceptions were overcome once they learned what life is really like in the ADF.

Says Grant O'Donnell, tri-service marketing manager at Defence Force Recruiting: "Our research shows that one of the biggest barriers for people joining the ADF is concerns their families have.
 
"The ADF members who feature in the campaign all attribute their success to their families. Their families encouraged them to follow their dreams and helped to make them the people who they are today.

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SA Top student Layla Firth.jpgLayla Firth has been awarded top student at the South Australia 2017 AWARD School graduation ceremony, which took place at The Austral Hotel in Adelaide on last night (Thursday, 27 July).

She is now in the running for top student at the National AWARD School Competition, with the chance to win a once in a lifetime opportunity to meet David Droga in NYC. The national winner will be announced on Monday 7 August in Sydney.

Commenting on the quality of Firth's work, SA judge Oliver Prenton of The Distillery said: "Layla really impressed the judges and she ended up scoring very highly on quite a few briefs. There were a few stand out students this year but her enthusiasm and inquisitive nature mixed with a relentless pursuit to crack the brief ultimately led to some varied and mature thinking."

SA judge John McLaren of Blacksheep Advertising adding: "Layla Firth delivered work that had clarity but also a sense of 'fun and adventure'. Her work demonstrated a sound grasp of the fundamentals but also some imaginative and strategic thinking."
Lachlan James - headshot (1).jpgFollowing recent news of its investment into a new data insights platform, along with key hires across its creative and planning teams, TBWA Sydney has further bolstered its offering through the creation and new hire of a role dedicated to customer experience (CX).

Lachlan James (pictured) has joined the company to the newly created position of director of experience planning, working within the agency to help integrate disruptive customer experience strategy into client projects and new business.
 
Says Matt Springate, chief strategy officer, TBWA Sydney: "As the world moves forward at pace, It's vital that customer experiences are integrated as a core part of our planning process and it's something that our clients are increasingly asking for. With the tools we have at our disposal including Disruption Live and our new data-insights platform, CLUE, we're in our strongest position yet to combine culture, creativity, data and customer experience to deliver disruptive work for our clients.
AAEAAQAAAAAAAA2MAAAAJDZjMGYwYWZiLTcxYmUtNGNmNi05NzczLWJjYTcz.jpgKylie Suttor, ex-CD at Archibald/Williams Sydney, has been hired as creative director of The Pure Agency, Sydney.

In her two years at Archibald/Williams, Suttor was a creative lead on News and NRL. Prior to that, spending twelve years at RAPP/DDB Sydney leading the team on Audi, Foxtel and the Australian Red Cross Blood Service.

Says Margot Cotter-Melton, managing director at The Pure Agency: "Kylie has the smarts and versatility to ensure that her creative flair adds an edge to everything we do. Her integrated approach and impressive experience across the wide range of business solutions that The Pure Agency provides make her a real asset to every project. We are really looking forward to pushing our offering into exciting new territory, with Kylie at the helm."
Khemistry_Photo1 (1).jpgThe Queensland Government has launched its All Abilities Plan, which is aimed at helping build a society that enables people with disability to fulfil their potential as equal citizens.

Its accompanying social marketing campaign was developed by Brisbane-based creative advertising and digital marketing agency Khemistry.

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6 (1).jpgJesse Young (left) has been awarded Top Student at Victoria's 2017 AWARD School graduation ceremony, which took place at Smart Artz Gallery in Melbourne tonight (26 July).

Jesse was tutored by: James Willis, Kieran Moroney, Aaron Pepper, Jake Barrow of Y&R; and Pete Cvetkovski and Adam Ferrie of Publicis.

He is now in the running for Top Student at the National AWARD School Competition, with the chance to win a once in a lifetime opportunity to meet David Droga in NYC. The national winner will be announced on Monday 7 August in Sydney.

Second place was awarded to Oliver Brock, who was tutored by: Adam Barnes and Ray Ali of Clemenger BBDO; and Anna Yates and Locki Choi of DDB.
Screen Shot 2017-07-27 at 10.28.46 am.jpgWoolworths has launched a new campaign via M&C Saatchi Sydney, which is encouraging Australians to nominate their local school or early learning centre for the inaugural Inspiring Schools Awards, as the supermarket celebrates the return of Earn & Learn.

The popular Woolworths Earn & Learn program helps schools and early learning centres obtain a variety of educational resources, including sporting, mathematics, arts, science and technology equipment.

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Leon Sammartino (1).jpgInitiative Melbourne has announced the appointment of Leon Sammartino as head of communications design, a new position at the agency.
 
Sammartino is previously group client service director of Dentsu Mitchell in Melbourne. He is a 17-year veteran of the Melbourne media market with extensive experience across the automotive, finance, FMCG and retail sectors. He has recently led account management and strategy development on major accounts including Renault Australia, Home Hardware and Dr Oetker. 
GarethCooper2017 (1).jpgARN has today announced the appointment of former Cummins&Partners' Gareth Cooper to the newly created role of national strategy director.

Cooper will lead ARN's national strategy team and be responsible for further driving ARN strategy and insights with the broader commercial teams. He will head strategic responses to briefs to create market leading client solutions.
 
Cooper has held senior roles in media, communications and strategy in Sydney, London and New York and most recently held the role of executive strategy director at Cummins&Partners.
 
Says Cooper: "I'm delighted to be joining ARN at such an exciting time for the business and broader industry. I look forward to working with the leadership team across the business to further drive the strategic proposition for ARN."
Brad.jpgBec.jpgIndependent agency The Hallway has promoted former head of technology, Brad Bennett, to strategy director, with a particular focus on data and CX. Senior digital producer, Rebecca Chalmers, has stepped into the executive producer role, leading the agency's digital, UX and development teams.

The promotions signal the agency's ongoing commitment to data driven creativity, having been appointed to the ANZ account in 2016 and hiring strategy director Mat Rawnsley in May.
egMYMilb9bqGummit-smvqDOH15MpPxm9s4YnlakDpM.jpgUsing oOh!media's unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught.

The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of Australia's most iconic regional cities and towns, including Wagga Wagga, Ballarat, Bendigo and Wodonga.
Website Launch.jpgAustralian digital growth agency, Be Media, has today announced the launch of its newly redesigned website in line with its national growth strategy. The new site features a more innovative approach to lead generation as well as up to the minute digital news.

Following on from the launch of its Sydney office and national expansion, the new website offers a more informative approach to digital, designed to help give consumers the marketing knowledge they need to boost the growth of their business.
Entertainment_book_press_image crop (1).jpgFull service digital agency Webling has been appointed by Australian brand Entertainment Publishing (Entertainment), to transform the digital future of its iconic product, the Entertainment Book. 
 
Webling has been tasked with creating a next-generation digital experience using personalisation and artificial intelligence concepts, as Entertainment looks for opportunities to revolutionise the way Australians discover new experiences and offers.
Pernod Ricard logo.jpgBlue 449 has been appointed to handle Pernod Ricard Australia's media planning and buying following a four-way competitive pitch against Atomic 212, Maxus and the incumbent, Vizeum.  Billings are undisclosed.

Pernod Ricard Australia is a major player in the wine, spirits and champagne market, representing a distinguished portfolio of premium brands including Jacob's Creek, Stoneleigh, Absolut, Chivas Regal, Jameson and Mumm.
Stpehen de Wolf (L) and Evan Roberts (R).jpgClemenger BBDO, Melbourne has announced the promotion of Evan Roberts (right) and Stephen de Wolf (left) to executive creative directors following the recent departure of chief creative officer Ant Keogh.

Currently the world's two most awarded creative leaders, Roberts and de Wolf's appointment will see them take leadership of the agency's stellar creative department alongside creative  chairman, James McGrath.

Having led by example during their time at Clemenger BBDO Melbourne, the pair's leadership of a number of the agency's most important clients and the nurturing of the internationally acclaimed creative department, the decision was an easy one.
Levis_ANZ_1080x1080.jpgLevi's Australia and New Zealand has this week embarked on its first major piece of menswear brand advertising in seven years, with a new campaign titled 'Live in Music' via Sydney based agency Monster Children Creative.

The campaign reflects the global 'Live in Levis' initiative and showcases the brand's long time commitment and connection to music.  The campaign was filmed in Sydney, Melbourne and Auckland and features 12 real figures from the Australia and New Zealand music industry -  including lead singer Steve Smythe, FBi radio presenter Marty Doyle, sound engineer Gareth Stuckey, photographer Maclay Heriot and creative director Timothy Lovett.

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Screen Shot 2017-07-26 at 9.43.56 am.jpgTom Lawrence (left) has been awarded Top Student at the 2017 NSW AWARD School graduation ceremony, which took place at The Rawson Room (Bar 100) in Sydney on last night. Lawrence was tutored by agency groups: Jerome Gaslain, Oskar Westerdal and Rene Schultz from BWM Dentsu; and Karen Ferry and Sarah Parris from Leo Burnett.

Lawrence is now in the running for Top Student at the National AWARD School Competition, with the chance to win a once in a lifetime opportunity to meet David Droga in NYC. The national winner will be announced on Monday 7 August in Sydney.
LisaBoraKPMG (1).jpgGoogle's Lisa Bora will join KPMG Australia to lead sales transformation for its new specialist Customer, Brand & Marketing advisory business.

Launched last month, KPMG's Customer, Brand & Marketing practice now has a combined team of 46 specialists, including 7 partners. Its suite of services include customer experience strategy, customer experience design, customer journey, sales and channel transformation, marketing and product transformation, service transformation and customer insights. KPMG is actively expanding capability by pursuing acquisitions, and recruiting more specialist talent.
Screen Shot 2017-07-26 at 9.07.52 am.jpgThe Portfolio Project has now partnered with YouthWorx Melbourne, a registered training organisation that provides cert level courses and work experience to disadvantaged youth in multimedia and creative industries.

The Portfolio Project will go in and train young people accessing the services at YouthWorx as part of a paid work placement for the young people.
Ferju.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Ferju Cuevas, creative director at Inbrax Santiago, Chile.

BEST TV
Winner: #ISeeYou. Financial entities are so formal and it's amazing that this case use musical power to highlight its client's relevance. Generating empathy and closeness, they show that they know what they do, their work matters and they respect that work. Aesthetically crafted, so attractive. Perfect art direction and photography. A travel around Johannesburg starting early morning and ending by night, deserves to be the best. READ MORE...
Head Shot Michael Miller Executive Chairman - News Corp Australasia Picture by Chris Pavl[1].jpgToday's address to the Melbourne Press Club by Michael Miller [left], the executive chairman of News Corp Australasia which outlines the challenges ahead facing all media in Australia

To work for News, by definition, means a love of journalism is at your core, regardless of whether you're in sales, marketing or a senior executive.

Our journalists tell tough stories; investigate truths and campaign for what's right for our communities.

I hold the greatest respect for those who put their name and reputation to reporting those stories; and those who have an instinctive knowledge and understanding of what audiences want, and how they feel.

Journalism is a unique craft and one we need to treasure. That craft - creating the journalism that connects, engages and matters - is critical to our industry's prosperity and longevity.

I am an optimist. I believe in what we do. But I am not Pollyanna. I am a realist. And as an industry, we do have some real challenges. These challenges are well documented, and well known to you all:
Buoy Poster 1.4 (1).jpgThe Melbourne International Film Festival has announced the selection of short film Buoy.

Buoy is the first narrative drama film co-directed by Goodoil's Justin McMillan and FINCH's Christopher Nelius.

Seasoned directors in their own rights with work spanning commercials and branded content they have collaborated frequently on documentary work. The creative partnership began in the water, with the biopic of legendary big wave surfer Ross Clarke-Jones, and continued into an original series for Discovery Channel "Storm Surfers". Building on the series success their feature documentary "Storm Surfers 3D" sold internationally, won Runner-up Best Documentary at the Toronto International Film Festival, the International 3D Society award for Best Documentary and the AACTA award for Best Feature Documentary.

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Chimdirector.jpgChimney has announced that director, Mårten Lindsjö (pictured left), has joined its growing roster for directorial representation across Asia Pacific.

Says Bo Thorp, managing director, Chimney: "Mårten brings with him an exceptional understanding and sensitivity of clients communicative needs. In combination with his outstanding visual strengths and storytelling skills, we are strengthening our team not only in Australia but the whole region."

Working in-house from the company's Surry Hills office, Lindsjö will also take the reigns as creative director for the Australian market, working closely with APAC executive creative director Johan Polhem.
IMG_4278.jpgMelbourne studio Yoke has launched a new campaign for Melbourne Museum to promote the new 'Bug Lab: Little Bugs, Super Power' exhibition which is a collaboration between the Museum of New Zealand Te Papa Tongarewa and the five-time Academy Award winner Weta Workshop, better known for costumes and effects in The Lord of The Rings and The Hobbit trilogies.
Sea-Doo (1).jpgBRP, a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines, has today announced the appointment of MediaCom to implement communications planning and activation for the Sea-Doo brand and dealerships across Australia and New Zealand.

After a competitive pitch with incumbent agency, the Content & Connections Agency has been awarded the business based on its breadth of services and benefits of efficiency through scale.
Screen Shot 2017-07-25 at 7.44.49 am.jpgThe AMG is set to hold a debate featuring PwC CCO Russel Howcroft called 'The Gloves Are Off': Will consultancies shake up the agency world? on Thursday, August 3, 6:30pm-8:30pm at The Monkeys, 531 South Dowling Street, Surry Hills.

The lively debate will be moderated by Al Crawford featuring experts on the subject including Dominique Hind, COO and co-founder, WiTH Collective, Mark Green owner, CEO, The Monkeys and Fran Clayton, CSO, DDB Group.

As consultancies start to make major forays into the traditional agency space, what are the implications of their recent spending spree on agencies and people?  How disruptive will they really be? And how are agencies responding?

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DCR Image (1).jpgIAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.  

Nielsen Digital Content Ratings provides the Australian media industry with a daily view of how many people consume content across all key digital devices and complements Nielsen's existing Digital Ratings (Monthly) measurement solution.
VW-NEWTOWN.JPGVolkswagen, in partnership with DDB Sydney and media agency PHD, has launched the new Golf 7.5 with outdoor interactive panels which demonstrate the innovative features of the Golf.

The new Golf 7.5 'makes the future real' by enabling drivers to intuitively interact with the vehicle's infotainment system through gesture control. This new feature is creatively demonstrated through custom built Adshel bus shelter panels, which allow users to experience the feeling of gesturing to change a music track, with a simple horizontal swipe as they would in the Golf.

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TASTE 2 (1).jpgKFC Australia this week launches an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney.
 
The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC's sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.

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palmers_logo__hi_res.jpgAfter a competitive pitch, AnalogFolk Australia has been appointed the strategic, creative and digital agency for leading beauty brand Palmer's, most known for it's iconic Cocoa Butter Formula.

AnalogFolk will be tasked with delivering a data-driven strategy to grow the Palmer's business across Australia and to support the broader Asia-Pacific region, including looking at growth opportunities into Asia, as well as eCommerce.
Screen Shot 2017-07-24 at 10.32.38 am.jpgToyota is encouraging people to get outside and make a difference to the environment as part of the 2017 National Tree Day, in a new TVC campaign from Gemba.

The 'Get Your Hands Dirty' campaign, which launched this week, shows how contributing to a healthy local environment is a mark of pride for Toyota dealers, National Tree Day volunteers, schools, and the community as a whole.

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Screen Shot 2017-07-24 at 10.27.33 am.jpgTo celebrate Shark Week, Holden via One Green Bean, has created a mockumentary-style content video, educating Australians on the habitat of the Astra shark, its characteristics and "diet of broken sunnies and hastily stowed fast food wrappers".

Australia, considered a land of ancient tales and fables by many. Where better to find a creature so rare and terrifying, that many believe it to be nothing more than a myth, a suburban legend - the fabled Holden Astra shark?

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Screen Shot 2017-07-24 at 7.14.48 am.jpgWith a relentless focus on the delivering the most creative and most effective work, Clemenger BBDO, Melbourne has announced the promotion of Matt Pearce to the role of planning director.

During his five years with the agency, Pearce has acted as lead planner on some of the agency's most successful work, including the widely awarded campaigns 'Meet Graham' for TAC and 'Hungerithm' for Snickers.
PATTIES FOODS LOGO.JPGDentsu Mitchell has been re-appointed to the Patties Foods account following a recent competitive pitch.

The media agency is a long-standing partner of Patties Foods, since first winning its business over 10 years ago.

Says Adrian Roeling, national managing director, Dentsu Mitchell: "The retention of Patties Foods demonstrates our commitment to long-term relationships, and delivering innovative business solutions. We are thrilled to be continuing our partnership with one Australia's most iconic brands as we help them navigate the ever-evolving consumer market."
 IMG_9179.jpg The annual Little Black Book Legendary Lunch for Sydney's top creatives and production company execs is set for Thursday September 7, jointly sponsored by top visual effects company Alt.vfx, film production company Taxi Film and editing company Arc Edit.

Incidentally, the occasion will also mark the 30th anniversary of Campaign Brief, which has represented LBB in Australia and New Zealand for the last few years, helping to make the Australasian region one of LBB's top 4 markets.

The invitation only lunch is exclusive to LBB member agencies and production companies.

For LBB membership enquiries contact: michael@campaignbrief.com


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