Sportsbet.com.au has just released a video parody of what it would be like if a footy team was run like a worksite and it's gone crazy popular with Aussie fans.

The video which has only been out for just over 24 hours has already racked up over 1.2 million views.

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Publicis Media has today announced the appointment of its Australia and New Zealand leadership team with highly experienced media executives Matt James named as chief executive officer, Chris Nolan as chief operating officer and Pauly Grant as chief talent officer.

Following the reorganisation of Publicis Groupe's media capabilities announced last month, James and Nolan will assume oversight and leverage the scale and capabilities of global agency brands Starcom, Zenith, Mediavest and Match|Blue 449 across Australasia.

Cottee's has today released a humorous new advertisement on social media, addressing media reports from this week that claimed Cottee's was discontinuing production of its cordial range.

The iconic brand is not going anywhere.

In a humorous new ad, Cottee's is addressing head on the inaccurate media reports that claimed that Cottee's was closing its doors after nearly 90 years.

Longtail's presence on the east coast has continued to gather momentum and it's now looking for a creative lead to take up a 'dream job'.

Says Josh Edge, creative director, Longtail: "For the right kind of personality, this is a dream agency gig. We're looking for a person who is part-creative director, part-strategist and part-agency builder to essentially help build a creative agency from the ground up. We've planted the seeds of a new agency in Chippendale with some amazing clients, from CPG to Charity to Education; and a sister agency in WA to offer support and a wide range of west coast clients. The one thing we don't have is a local creative leader, who is bursting to take the reins."

Advertising is failing brands. The majority of Australians say there is too much advertising [79%]; most is forgettable [78%]; and nearly three-quarter say advertising cannot be trusted [73%].

These are the findings from the latest Eye on Australia research done by Grey Group Australia in partnership with Zing Insights, which examines the changing influence marketers and their communications have on people.

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Part of AGDA's calendar of events and in association with The Design Kids, hands-on design event, A Big Brief Night is back to offer students, grads and aspiring designers the chance to test their creative metal in a real industry environment.

Growing on the success of last year's event which saw over 85 participants working across 8 studios, A Big Brief Night 2 has upped the ante with 15 of Melbourne's most exciting design practices set to open their doors on the night.

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MediaCom has scored the most shortlist nominations from Australia at the finalist round of the 2016 Festival of Media Global Awards which celebrates the best in media thinking from around the world.

MediaCom has scored six finalists followed by Atomic 212 and Starcom MediaVest Group with five finalists each. OMD has scored four finalists and PHD, MEC, Ensemble, Chaos Media and Society have all scored one nomination each.

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BWM Dentsu has today announced the appointment of Jordan Price as executive planning director, Melbourne.

Price will join BWM Dentsu in his new role in May, 2016, following his leadership as executive planning director, head of planning for J. Walter Thompson Singapore and global planning director on Unilever LUX.

Price comes to BWM Dentsu having previously worked in Germany, Canada, Japan and Singapore, with shorts secondments in both London and New York.

Says Jamie Mackay, group strategy officer, BWM Dentsu: "With more than 13 years of international experience in marketing communications, brand strategy development and insights generation, Jordan has the perfect combination of experience and skills to drive our mission to transform clients' businesses and brands with long term Organising Ideas.

Australian full service agency Atomic 212° has taken home the top prize at the Internationalist Awards for Innovation in Media.

The agency has been awarded Grand Prix for its 'Lucy the Robot' campaign for Double Robotics. The prize is awarded to campaigns which demonstrate innovative strategies, solutions and results.

The agency was competing for the prize against the world's largest agency groups from the US, Europe, Asia, the Middle East and elsewhere.

New York Festivals announces the 2016 Torch Awards mentors and jury panel.

The Torch Awards is a unique competition for 18-27 year olds that explores a different creative challenge each year and offers mentor training on how to pitch their idea. For the 2016 Torch Awards, NYF has partnered with The Institute for Human Centered Design (IHCD) a nonprofit dedicated to enhancing the experiences of people of all ages and abilities through excellence in design.

Aussie expat and associate creative director at Droga5 New York Lisa Fedyszyn (left) is on the 2016 Torch Award jury.

Scott Whybin, the chairman, regional creative director and founder of Whybin\TBWA Sydney, Melbourne and Auckland has resigned from the agency. After 21 years leading Whybin\TBWA, Whybin will step back from the executive management of the business in April 2016

Last year Whybin was inducted into the AdNews Hall of Fame for an exceptional career spanning over 30 years, including being the youngest ever creative director at The Campaign Palace at age twenty-six. Whilst at The Campaign Palace, Whybin wrote five of the Top Ten Australian ads of the last twenty-five years, including Dunlop Tyres and 'Sic'em Rex for Antz Pantz. Whybin has won every local and global award and accolade that our industry offers.

The One Club has today announced the finalists in the Branded Entertainment, PR and Radio categories for the 43rd Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications.

Australia has scored six finalists in Branded Entertainment, six finalists in PR and five finalists in Radio.





BRANDED ENTERTAINMENT

M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles     
Blue Ball Foundation 'Game of Balls'     
Branded Entertainment: Innovation in Branded Entertainment - Innovation in Branded Entertainment
Branded Entertainment: Brand or Product Integration into Storyline - Film

The Monkeys / Sydney + Rabbit / Sydney + Song Zu / Sydney + The Butchery / Sydney     
Meat & Livestock Australia 'Operation Boomerang'
Branded Entertainment: Online - Short Form Videos

T20 Group has launched a new campaign for Simonds Homes.

The brief was to promote Simonds Homes' Greatest Ever Upgrades Sale, and do it differently.

Simonds national sales manager, Colin Bischof, and national marketing manager, Michelle Nichols are pleased with this fresh take on the sale.

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303 MullenLowe is expanding its creative department with Harry Stanford (left) joining as senior integrated copywriter from London, and Jeena van der Heul (right) joining as interactive art director from Amsterdam.

Back in the UK, Stanford produced award-winning campaigns at some of Britain's most renowned creative hot shops - most recently working at BBH and RKCR/Y&R, having previously worked at Havas London. He's helped to create campaigns for clients including Peugeot, Audi, Tesco, Chivas Regal, the BBC, V05, Land Rover and Vodafone.

Jared Daperis has joined Howling's roster of directors.

Daperis is a talented performance director and filmmaker from Melbourne. Having spent a lifetime as an actor in big feature films and top US and Australian dramas, he has focussed his attention solely on directing. Daperis aims to create inspiring, cinematic content with a contemporary touch. His work is motivated by bold storytelling and an emphasis on beautiful, provocative imagery - across all mediums.

His debut short, Phone Call was the winner of Screen Australia's Raw Nerve initiative and his latest work HIT is continuing its festival run, screening next at St Kilda Film Festival in 2016.

Says Daperis: "My trajectory was always to work behind the camera - it's been my sole focus and I'm super excited about working up in Sydney with the Howling team. They're passionate people with a great energy."

The Sphere Agency has launched Karma Wellness Water into the Australian market as part of a new global content platform the agency has created for the US- based vitamin water.

The drink is the creation of C.J. Rapp, who was also behind Jolt Cola, often cited as the original energy drink.

The platform highlights Karma's health benefits as well the unique cap that keeps the vitamins and nutrients separate from the water, which ensures maximum potency.

It's your last chance to enter work for the Cannes Lions International Festival of Creativity. You only have until Thursday, 21 April to complete your submissions.

Get in touch for advice on where to enter your work, as well as information about what's new for 2016.

(All work submitted after the original 24 March deadline are subject to a €105 late fee)

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Lions Innovation, the two day specialist event that explores data and tech as creative catalysts and is part of the Cannes Lions International Festival of Creativity, has announced the 2016 jurors.

Leo Burnett Sydney digital creative director Kieren Ots (left) will represent Australia on the Creative Data Lions jury and Finch Australia's Emad Tahtouh is jury president on the Innovation Lions jury.

Two Awards are associated with Lions Innovation, the Innovation Lions, which celebrate pioneering technological creativity, and the Creative Data Lions, which award creativity enabled by data.

Says Terry Savage, chairman, Lions Festivals on the make-up of the juries: "As we enter into the second year of the Creative Data Lions, we have focused on creating a jury that brings together even more data specialists to ensure that the understanding of the application of data is there. We will watch with interest as both juries look to set the precedent in these fast developing industries."

Whybin\TBWA Melbourne and Eleven have launched Seabay - a new campaign for the Australian Volunteer Coast Guard in partnership with eBay.

Aimed at raising vital funds for the Australian Volunteer Coast Guard, Seabay allows Aussies to bid on items recovered by Coast Guard volunteers and equipment used on actual rescues.

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The Good Report, created in collaboration between ACT Responsible and The Gunn Report, has been released. The Good Report celebrates the communications that best use creativity to promote sustainability and social responsibility to raise awareness of the world's major social and environmental issues.

Leo Burnett Sydney has ranked in at #3 in the Top 40 Campaigns list for its WWF International 'Poachers' work. The agency has ranked #8 in the Top 25 Agencies list and its client WWF ranked #1 in the Top 10 Advertisers list.

M&C Saatchi Saatchi has ranked #27 for Optus 'Clever Buoy' in the Top 40 Campaigns ranking and #13 in the Top 25 Agencies list.

A total of 1,474 campaigns produced by 866 agencies for 1,090 advertisers from 82 countries were evaluated from the 2015 ACT Responsible database, exhibition and public votes, which were also assessed for their creative performance based on The Gunn Report 2015 results. The outcome is a combination of the industry's recognition on one hand and the general public's recognition on the other. There are no complicated criteria or categories, just great work for Good.

Hollywood star and Jim Beam global ambassador Mila Kunis has returned for the next phase of the highly successful Make History global marketing campaign created by independent Sydney agency The Works.

The TV ad called 'A Look Inside' features Kunis walking through a CGI enhanced Jim Beam rackhouse explaining how the world's number one bourbon is crafted in oak barrels for four long years.

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Leading into its 100th year, SPC, with the help of Leo Burnett Melbourne, is making Australians rethink the importance of preserving the fruit industry.

SPC is one of Australia's last remaining fruit canneries. Without companies like them, Australia's fruit industry and the towns they support could disappear.

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After 20 years working for Saatchi & Saatchi, Pablo Del Campo, the worldwide creative director of the network, steps down with immediate effect. 

He will be replaced by Kate Stanners, currently chief creative officer at Saatchi & Saatchi, London. Kate will fulfill the role of Global Chief Creative Officer whilst retaining her London role.

Says Del Campo: "It has been an enormous privilege for me to have developed so many 'ideas bigger than ads' in a space as inspiring as Saatchi &Saatchi, hand in hand with the most prestigious industry leaders and creative teams. Today, the network holds the highest standards in terms of talent in order to continue the 'hothouse for world-changing ideas.' The decision to leave this 20-year-old adventure has not been easy but the outcome surpassed by far my expectations." "I hope I've honored the brand," he added.

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Case Study: People do stupid things when they're hungry. With the average person spending 4.7 hours a day on their smartphone, most/a lot of those stupid things now happen on those devices.

To take advantage of this Snickers and Colenso BBDO built three of the dumbest apps the world has ever seen. Apps that no one in their right mind would ever download. Apps that were actually Snickers vouchers in disguise.

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Boost Juice via Zoo Retail and Millipede has released its first branded game called 'Free the Fruit'.

Free the Fruit is designed to engage with the brands core audience on a new platform, rewarding players with free smoothies and discounts and driving foot traffic over the campaign period.

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BWM Dentsu is encouraging people to donate an important asset that everyone can give generously to The Salvation Army's Red Shield Appeal this year - themselves.

The Red Shield volunteers campaign reminds people that their time is just as valuable as their money when it comes to helping The Salvation Army provide aid to the neediest members of society.

Garry Tanner, territorial marketing director, The Salvation Army, said people had great intentions of donating to charity but often got too caught up in their busy lives to act on their charitable impulses.

Says Tanner: "Each week, the Salvos provides 100,000 meals, 2,000 beds, and 8,000 food vouchers to those in need. Every single one of those meals, beds and food vouchers that improves someone's life is made possible by the individual efforts of the community.

Nominees for the Webby Awards 2016, which celebrates Internet achievement, have been announced with Australia scoring an impressive 22 nominations and 12 honorees.

Clemenger BBDO Sydney leads the Australian agency pack with three nominations; two for Whiskas 'Catstacam' and one for Toshiba 'Made in 17 Hours'.

The One Club has today announced the finalists in Responsive Environments, IP and Design categories for the 43rd Annual One Show Awards, the most prestigious worldwide competition celebrating the year's best in all forms of advertising, design and marketing communications.

Australia has scored three finalists in the Responsive Environments category which include Isobar Melbourne, One Green Bean / The White Agency and REBORN Sydney. In the Design category five agencies scored a finalist including 303MullenLowe Sydney, M&C Saatchi Sydney, uncommon practice Sydney, Leo Burnett Sydney and Like Minded Studio for a campaign headed by Droga5 New York. Australia did not score any finalists in the Intellectual Property category.

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This week GOLDOC (Gold Coast 2018 Commonwealth Games Corporation) and SapientNitro have launched Borobi, the 21st Commonwealth Games Mascot to Australia, live on Channel 7's Sunrise.

Borobi, the unstoppable koala, is a very different koala. He's energetic, determined and has bright blue fur from surfing in the Gold Coast beaches.

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The Australian Marketing Institute has launched an online Intelligence Connected Community platform that allows its members to take part in exclusive online surveys and other activities relating to a range of interesting marketing topics.

The platform has been established as an opportunity for the AMI to listen, learn and understand what its members want, need and expect from the Institute.

Over the next 12 months, the AMI along with Vision Critical customer intelligence cloud software, will undertake four quarterly pieces of futuristic research on a range of topics including: the future of marketing; the future of loyalty; the future of customer insights; and the future of customer experience.

Outstanding achievers in television will be celebrated by the 2016 ASTRA Industry Awards, which open for nominations today. The annual awards, which recognise excellence in marketing, advertising and promotion across Australia's subscription television industry, are open to TV channels, operators, production houses, media, advertising agencies and other creatives.

Entries in the ASTRA Industry Awards can be submitted until 4pm on Tuesday, May 10. The awards will be presented on Thursday, July 28 in Sydney.

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Designer bathroom and kitchen company Dorf has teamed with strategic design agency Designworks Australia to launch a stunning Creative Collaboration, partnering with some of the country's most outstanding artists, makers, and creative influencers.

The Dorf+ Creative Collaboration - conceptualised and managed by Designworks, part of STW - has resulted in a range of artistic results, including a jewellery range and home styling all inspired by Dorf tapware.

Says Pip Ireland, Designworks: "We are extremely fortunate to be working with a client that shared our strategic and creative vision and was prepared to really push the boundaries in the sector. To ensure the overall success of the campaign, we brought in still productions producer Chris Hemmings who helped handpick the artists involved including Phillippa Carnemolla (industrial and jewellery designer) and Natalie Walton (stylist)."

Brands need to create more meaningful relationships with social influencers rather than "one-night content stands" or just paying to post, with proposed changes to Instragram making this even more critical, according to research by Social Soup.

Australian influencer marketing agency questioned 125 social boosters who have between 1,000 and 50,000 Instagram followers to understand their motivations on how and why they want to work with brands. While nine in ten said it was a means to share their passions and interests with like minded people, just over half (54%) saw it as a channel that could help their careers with over a third (38%) saying they hoped to eventually make it their day job.

The YDA (Young Director Award) and Sparknews have announced they are joining forces in the move to promote positive innovation around the world.

YDA recently launched a vital new category - 'Changing the World Frame By Frame'. This brand new category aims to highlight innovative and positive action undertaken in the social environment field.

A reasonably good looking hipster fellow, who apparently enjoys drinking beverages served in jars and 'upcycled' tomato cans, stars in the latest TVC by Enigma Communications for StrangeLove's Ginger beer.

Said James Bruce, StrangeLove's Director, "We decided to call the spot 'Ginger Beer' because it's designed to sell a lot of ginger beer. It's our hope that we'll soon be selling enough ginger beer to justify an even bigger marketing spend. Hopefully, one day, we can do away with selling drinks altogether and just spend money on ads."

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