Westfield_03 (1).jpgAlt.vfx and Collider have created a unique 360 VR fashion experience for Westfield's latest campaign, The Front Line.

Produced for Sibling/Westfield, the new spots take the viewer on a 360-degree VR behind the scenes experience of the fashion world.  

The models for the shoot - Emma Balfour, Yaya Deng, Ollie Henderson, Mattio Harnacke, Georgie Perkins, Evalina Milward and Sam Armstrong - can be seen performing choreographed routines, whilst decked out in Westfield brands' 2016 collections.

Screen Shot 2016-08-26 at 9.41.25 am.jpgTAB via Clemenger BBDO Sydney, has undertaken its most significant brand repositioning on the eve of the AFL and NRL Final Series.
The relaunch, brought to life through TAB's new We Love A Bet campaign, is designed to reinforce TAB's market leadership through a new position, a new tone of voice and new creative.
Embracing TAB's Australian heritage, the We Love A Bet campaign captures TAB's role in the unique social and memorable moments punters experience when placing a bet with TAB.

YOUWINES_case-study_02.jpegYOU Wines, a new and unique wine brand developed by Australian Vintage Ltd (AVL), REBORN and Love & Wine, have won a prestigious Australian Business Award for New Product Innovation.

The Australian Business Awards are a national, all-encompassing awards program honouring organisations that demonstrate the core values of business excellence, product excellence, sustainability and commercial success in a number of categories.

The Australian Business Award for New Product Innovation recognises new products and services that provide innovative solutions for new and existing market needs.
Air-Ink Family.jpgTiger Beer, in collaboration with MIT-spinoff Graviky Labs and agency Marcel Sydney, has launched Air-Ink; an innovative range of pens, markers and spray cans made from air pollution.

To create Air-Ink, unique devices were developed to capture soot from vehicles' exhausts. These were fitted to trucks, ferries, chimneys and even cranes around Hong Kong and India. The captured pollutants were then purified and turned into safe, reliable ink for everyday use.

Overall, 150 litres of Air-Ink has been produced, approximating to 2500 hours worth of diesel car emissions.

Screen Shot 2016-08-26 at 8.33.42 am.jpgHeinz Wattie's has launched a fully integrated TTL campaign via The Business, for Wattie's Baked Beans and Spaghetti.
Says Shelley Smith, group marketing manager for Wattie's Quick Serve Meals: "Wattie's Baked Beans and Spaghetti are iconic products that Kiwis have an emotional connection with. We wanted to celebrate and remind people why they're not just a product for the pantry but a part of who we are."
Says Ben Cochrane, managing director, The Business: "Our strategy was to reflect the core truth of Wattie's Baked Beans and Spaghetti. They're an informal product for informal occasions - in many ways they're opposite of pretentiousness. In that respect, we wanted to bring some attitude to the brands, have some fun and not take ourselves too seriously."

Paddy Morahan and Jo Gray (1).jpgThe Works have announced the promotion of Paddy Morahan to group general manager, a newly created role for the agency following its recent launch of Australia's first social messaging company 'On Message'. Earlier in 2016, The Works also set up Fifty Patricks - a separate content company. Morahan will oversee operations and management for all 3 companies in the group.
Joanna Gray is named as general manager of The Works and is responsible for managing and driving the unique model of creatives on the forefront.
0067KWR-RailSafetyWeek-RSW_still_04[2] (1).jpgAs part of the annual Rail Safety Week campaign, TrackSAFE NZ, KiwiRail and Clemenger BBDO have created an experimental new way to make pedestrians more alert at railway level crossings.

'The Conscious Crossing' is a cost-effective series of moveable gates, designed to be put in places where expensive warning signals can't be installed.

Says Megan Drayton, TrackSAFE NZ foundation manager: "When you approach a crossing you're taking a risk. But familiarity makes you less alert to danger, and as a result people often don't take a moment to check for trains. The Conscious Crossing could solve this dilemma."

IMG_0986 (1).jpgHeineken has unveiled its latest innovation, Heineken 3, which has signalled the start of the first phase of Heineken's biggest ever Australian marketing campaign, that is set to roll out over the next 18 months via Holler, Momentum Worldwide and Red Agency.

The product launch is the first that Heineken has released in Australia since Heineken first arrived. It will be supported by a high-impact nationwide campaign with the aim of establishing the brand into the Australian market and drive trial for consumers. Australia will also be the first market globally to launch the Heineken 3 brand.
Tim Riches (1).jpgTim Riches has joined independent branding agency Principals in the role of group strategy director. Based in Melbourne, Riches will oversee strategy operations across the three Principals offices in Sydney, Melbourne and Auckland.

Riches has been working as a consultant for the past nine months following a stint at Edelman Australia. He cut his teeth at FutureBrand, an organisation he first joined in 1999 and has held several leadership roles in the branding, research and strategic design space including Designworks and The Leading Edge.

Best & Less picks Bashful as creative partner

best--less (1).jpgCreative agency Bashful today announced that Best & Less will join the agency.

Says Simon Bookallil, CEO, Bashful: "We are very proud to be working with a true Australian retail icon. Best & Less is a brand close to every Australians heart with their exceptional quality at great value. We look forward to working with them to bring this proposition to life."

Says Linda McDonald, head of marketing and ecommerce, Best & Less: "Bashful's strategic and creative abilities shone through during the pitch. We were impressed by the team's depth of experience and understanding of the fashion/apparel and retail sectors and look forward to partnering with Bashful for this next exciting step in our brand's journey."

Bashful's current portfolio also includes P&O Cruises, Kennard's Hire, Biozet Attack, Bisley Workwear, MailPlus, TFE Hotels, Jergens Skin Care, Wrangler Jeans Asia, The Boutique Boat Company, Zimmermann and SABA.

Eight Australia promotes Lib Kelly to EP role

Lib Headshot_FINAL.jpgAfter three years as senior producer at Eight, Lib Kelly (left) has taken on the role of executive producer, Australia. Kelly will work alongside managing director and executive producer, Katie Millington to further expand the business in Australia. The appointment coincides with the Eight rebrand (formerly 8com) and the launch of their new website www.eight.com.au.

Says Millington: Lib has been the backbone of our Sydney office since we moved to Surry Hills three years ago. She's that rare combination of experience, logic, creativity and humour. She's everything Eight is about and this new title is both well deserved and long overdue."
MAW.jpgBoutique agency MAW Communications has added 12 staff members to its ranks, while expanding from one office to three, as it grows its offering from PR into creative strategy, social and content marketing. This follows a raft of new business wins, a fresh new look and a pedal-to-the-metal attitude that has shot the agency into an unprecedented growth period.
In less than a year, MAW Communications has expanded from a four-man operation into a flourishing content and creative agency. Billings have tripled and "the energy is palpable", reckons creative partner Luke Dean-Weymark (above, right), who also just happens to be Australia's leading Pinterest influencer, with 850,000 followers.
Welbourn.jpgOn last night's episode of Gruen, Welbourn O'Brien and Bondi Advertising faced-off in 'The Pitch' segment with the brief: to bring civility back to the Internet.

Welbourn O'Brien's confronting spot was the panel's winner.

Sarah Clifton_Emotive_Content Strategy & Activations Director (1).jpgSpecialist social video content marketing agency, Emotive, has continued to expand the strategy and activations team with the announcement of Sarah Clifton as content strategy and activations director.
Clifton has worked both client and agency side in Australia and the UK over the last 8 years, joining Emotive most recently from Westfield's purpose built agency Sibling. Prior to that, Clifton was brand project lead on Coca-Cola's successful #colouryoursummer campaign.
Clifton's commencement reflects yet another multi-skilled appointment for Emotive. She will work closely with the Emotive content strategy team whilst overseeing the delivery of integrated social video content programs with key clients.
Screen Shot 2016-08-23 at 7.31.07 AM-thumb-350x248-229354.jpgIndago Digital shares its opinions and its insights on a recent marketing experiment. The piece is about how marketing agencies can provide better results by being the client's customer and experiencing their services.

As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?

Any intelligent person would be hard pressed to say no. For that reason, the only logical next question is why is this not a prerequisite for any agency or individual marketing a product or service?

At Indago Digital we are lucky to work with Kirsty Phillips and Martyn Whitley at Ngāi Tahu Tourism who not only understand the importance of this concept, they demand it. For that very reason part of our team have spent the past five days in Queenstown enjoying ourselves at a number of their tourist experiences. We definitely had a blast but what was the client benefit and was the joint investment worthwhile?
TGS Fellows Sml (1).jpgFollowing an overwhelming response of over 120 applicants, The Glue Society has announced the four recipients of the 2016/17 Glue Society Fellowship.

The chosen candidates include Kate Davies, Alice Cogin, Max Rapley and Alexander Harrod.

Says Jonathan Kneebone, co-founder, The Glue Society about the selected group: "We were astonished at both the number of applications we received for our first ever fellowship - and blown away by the quality and range of skills on display from the vast majority of the candidates.

"We narrowed our choice to 20 profoundly talented people who were all worthy of a place on the scheme, and in the end chose the four people we feel would most benefit from their year working alongside us."

The purpose of the Glue Society Fellowship is to give young people the chance to establish their creative identity quicker than may happen with conventional creative placements - with the goal of fostering their abilities in both idea and execution, providing them an accelerated path.
Mathieu Van Hieu_B&W (1).jpgHavas Village Australia has today announced the creation of a new French Desk within the agency, designed to develop and increase the Havas footprint with the growing number of French businesses in Australia.

Mathieu Van Hieu has been appointed to the newly created role of group business director and head of French Desk and joins with immediate effect, following roles at the Young & Rubicam Group and George Patterson Y&R. He also spent five years at Havas Paris with a strong track record in business development while also picking up 2 Cannes Lions awards for work on the Vichy skin care brand.

With more than 15 years experience in France and Australia working with blue chip French brands, across multiple industries, Van Hieu's key responsibility will be to lead business development and service key French-owned businesses, leveraging his unparalleled expertise and bi-national experience. His remit will be focused on developing connections with leading French companies seeking to evolve their brand communications in the Australian market.
AustralianUnity-logo-234x158.jpgMelbourne creative agency DPR&Co has had a major win, having been selected by Australian Unity as its National Disability Insurance Scheme (NDIS) partner after a competitive pitch.
Says Kellie Johnston, head of marketing for independent and assisted living, Australian Unity: "The NDIS is a once-in-a-generation opportunity to improve the lives of people with disability under the age of 65. It's an important extension of everything Australian Unity has stood for over more than 175 years.
mediaagency.jpgMediaCom named official supplier of Australia's largest sporting event this decade.

Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) chairman, Peter Beattie AC has today announced the appointment of MediaCom Brisbane as the official media agency of the Gold Coast 2018 Commonwealth Games (GC2018).

The largest sporting event to take place in Australia this decade, the 21st Commonwealth Games commences on April 4th, 2018 in Queensland's Gold Coast.
Busan, Korea (1).jpgAD STARS is welcoming creative professionals from all over the world to the 9th annual AD STARS festival, which kicks off today in Busan, South Korea.

Over the next three days AD STARS 2016 will host a program of seminars, exhibitions, workshops and parties, culminating in an Awards Ceremony and Closing Gala this Saturday night, 27th August.

The theme of AD STARS 2016 is 'Break', and the program celebrates creative thinkers who are breaking new ground by taking risks and pushing the industry forward.

Says Eui-Ja Lee, co-chairperson of AD STARS' executive committee: "We can confidently say that AD STARS has opened a new prospect in the field of global ad festivals. While only 3,105 pieces from 29 countries were entered in 2008, this year 18,063 entries from 61 countries were submitted. AD STARS will keep moving forward with our goal to discover new creative ideas all over the world."

This year for the first time AD STARS is introducing ad:tech@AD STARS and Game Stars, expanding its territory to marketing technology and branded entertainment marketing.
AAEAAQAAAAAAAAd_AAAAJGQ0NzhiMTNjLWE0MzEtNDNiMC04YzY3LWE1MzM2Mzc3NjU1Nw.jpgBy Faris Yakob (left), founder and principle, Genius Steals, New York
In 2009, I helped the London International Awards define a new category to reflect how advertising was evolving outside of traditional media. It grew from a desire to move things forward, because nothing inspires different kinds of work like new award categories.

We created the "NEW" category to look for generative mutations -- ideas that could create new types of advertising and new roles for the agencies that midwife them. And things did change in response to the incentives categories like the "NEW" created. Unfortunately, in the wrong way.

Agencies that didn't understand technologies, or consumers, or culture, created endless "prototypes," or worse, fakes.

Learning from Crispin Porter + Bogusky, everyone upped their case-study game. They were first to embrace the fact that awards are how agencies advertise themselves. With the awakening of the industry's conscience, agencies started finding causes they could pretend to care about and create fake solutions for.
Walters.jpgRobber's Dog has announced the signing of award-winning director, Robin Walters, to its expanding roster.

Walters has a reputation as one of the most original and perceptive directors working in the entire Asia Pacific region. Known for both comedy and drama, Walters' work has been commended throughout the industry as some of the honest and funniest to come out of Australasia in recent years.

Having worked with brands including Ebay, NZTA, Hyundai, Nibble, McDonald's and Spark, to name but a few, he has been providing his unique approach to shortform commercials for over a decade.
Melbourne (1).jpgINK Digital Agency's Melbourne office has announced its partnership with new client, law firm Sayer Jones for a digital refresh.

With plans to elevate the digital profile of family law specialist Sayer Jones well under way, INK will recreate the year-old firm's current online presence to be more in-line with its growing reputation as a forward-thinking, yet approachable legal team.
AME5 (1).jpgThe Advertising & Marketing Effectiveness (AME) Awards, a part of The New York Festivals International, has appointed four leading Australian marketers to its grand jury as part of its multidisciplinary and world-class jury.

The AME Grand Jury is comprised of top interactive and multidisciplinary marketers from all over the world. From Australia, the appointed grand jury is composed of Lucio Ribeiro, managing director and co-founder of the independent agency Online Circle Digital; Matt Stoddard, creative director, Whybin\TBWA Melbourne; Sergio Brodsky, strategy director at Starcom, Melbourne; Kirsten Dreese, creative partner at Satsuma and David Morgan, principal at Morgan Advertising Consultants
Dolmio PH Device and Packaging (1).jpgLast year Dolmio, via agency Clemenger BBDO Sydney, captured the attention of frustrated parents worldwide with the unveiling of the 'Pepper-Hacker' - a pepper cracker that not only cracked pepper but also shut down TVs, wiped out WiFi and disabled mobile devices.

With 100 million views across Facebook and YouTube, the film sparked worldwide conversation around the problem that technology is disrupting family dinnertimes.

Soon after the film was released Dolmio was inundated with a flood of requests from frustrated parents everywhere to make the Pepper Hacker available, desperate for an ally in the battle to reclaim dinnertime from technology.

Telstra_Ent_Home_FbPost_Mobility_1200x628[2].jpgFollowing on from the recent successful brand refresh, Telstra has launched a new campaign for Telstra Entertainment, the brand's home and mobile entertainment offering, in partnership with R/GA Sydney, OMD and Wellcom.

It marks the first time the brand has ever gone to market with a message that unites Telstra's entire entertainment offering under one platform.

The fully integrated campaign highlights how Telstra's range of the best entertainment brands on the best network allow anyone to make where they are 'The Most Entertaining Place on Earth'.


Justine Armour: flying the Aussie flag at W+K

Justine_Armour-pic.jpgJustine Armour has come a long way since departing Mojo Sydney in 2011 for a copywriter gig at Wieden + Kennedy, Portland, arguably the world's hottest agency. Armour has since been promoted to a creative director role, one of only two female CDs at the agency apart from legendary ECD Susan Hoffman.

Was it a scary decision to leave the comfort of Mojo Sydney for Wieden + Kennedy back in 2011 to take up a copywriter role?
It was a little daunting to pack up my life and move to another country, but to be honest it was never "comfortable" in my four years at Mojo. It was tough there; we fought hard to make great work, and the work was world-class. So arriving here, people knew my work and they respected it. Coming to Portland was a different kind of pressure, but working for Micah at Mojo set me up pretty well for W+K.
DanD_Square (1).jpgFenton Stephens has recently hired new senior digital designer Daniel Dean as part of a drive to continually improve the creative output for its clients.

Dean comes to South Melbourne via South London and brings his considerable design talent, as well as his passion for Red meat and Red Bull, Fenton Stephens' growing team.

Dean was always destined for a career in design. Addicted to drawing when he was younger, he later became interested in digital art and completed a degree in multi-media.

Says Dean: "I used to spend my free time creating magazine covers and digitally modifying cars for fun. Then, after gaining some work experience, I set up my own graphics company, D3."

After 4 years working as lead graphic designer for the Digital Parent Company in Guildford, Dean has come to Melbourne to fill the senior digital designer role, hired by Fenton Stephens' digital CD, Sean Birk.
Screen Shot 2016-08-24 at 8.21.30 AM.jpgLast October, Facebook launched slideshows on Facebook and Instagram. Slideshow is a tool that lets advertisers easily build lightweight videos from a set of photos or an existing video.

Slideshow ads have now been viewed in over 200 countries, and over half of the advertisers using it have never used video on Facebook before.

Although slideshow was created to allow advertisers to use video-like ads in areas with slow connections, it's become a great asset for large and small businesses around the world who want an easy, cost-effective way to showcase products and tell their brand story. Slideshows can be created in just minutes with little or no production costs and are more engaging than still image ads.
L-R Russ Phil Jane David Ogilvy_Brisbane_PR (1).jpgIndustry veteran Phil Nobay has joined Ogilvy Brisbane as executive creative director, and part of its leadership team.

A highly-experienced creative with more than 25 years' experience, Nobay will work alongside managing director Russ Vine and general manager Jane Young in his new role. As part of his remit, Nobay will work across all of Ogilvy's Brisbane clients providing senior creative guidance.
Most recently Nobay (above, second from left) was creative director of digital agency Publicis Pusher where he worked with a diverse range of clients including Mack Trucks, Queensland Government, Foot Locker, SurfStitch, Schoolies.com, Parmalat, Nature's Own, Mantra Hotels, Goodlife Health Clubs, Brisbane Heat, Burleigh Brewing, and Santos, among others.
ChrisBall DannyBass (1).jpgIPG Mediabrands is offering its 500-plus national staff first-hand experience in technology innovation in the start up space via a new partnership with Australia's leading start-up accelerator company BlueChilli.
Believed to be a first for the Australian media industry on such a large scale, the new partnership offers Mediabrands' 500-plus people an opportunity to engage directly with leading edges of the technology start-up space and to develop ideas for the benefit of Mediabrands and its clients.
Says Danny Bass (above, right), CEO of IPG Mediabrands Australia: "We believe Mediabrands has the best talent attraction and retention program in the Australian industry. The partnership with BlueChilli brings a new dimension to the opportunities we can offer our people. BlueChilli is the leading startup accelerator in Australia and has clearly defined methodologies to identify, develop and propel great innovation ideas among our people that we can use to accelerate our capabilities and bring new advantages to clients."
SCHMACKOS-TVC.jpgThe SCHMACKOSTM brand is launching an online content series today featuring candid interviews with the dog breeds of Australia. Entitled 'Canine Confessions', the series shows dogs admitting to the tactics they use to elicit tasty SCHMACKOS  treats from their owners - from deliberately getting trodden on, to wearing tartan.

The 'Canine Confessions' campaign is a digital first for SCHMACKOSTM, featuring a huge amount of native content on multiple social platforms - including Facebook, Instagram and YouTube.

00bfa552c131ff44839b81bf_372x560 (1).jpgWhen entering awards, production companies, post-production houses, editing facilities and music and sound companies are under the belief that if an agency enters their work, there is no reason for them to enter the work as well.

It may make some practical sense in theory - no need to duplicate an entry into LIA, right?

The world of advertising awards was built around celebrating the idea, not the execution. But today the way in which ads are made is so advanced, and the ideas so reliant upon creating the impossible, it takes many individual skills and expertise to make each campaign a reality.

Says Barbara Levy, president, London International Awards: "When agencies enter LIA, they don't necessarily enter work into the categories from which production companies, post-production houses, editing facilities and music and sound companies would most benefit, instead choosing product and service categories that aren't judged at all for the craft or specific technique.
DAVID_2016.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Guerrero, chairman and chief creative officer, BBDO Guerrero based in the Philippines.

Winner: The IKEA + Hay collaboration. On which: the bad news first. It's not funny. There's no explanation. And there's an empty room where an idea might be. They were apparently unable to show the product and are no doubt better off for that. But it is refreshingly weird and beautifully executed. It will probably get a large share of thumb among architects and designers. And has - as it has set out to do - made me curious to see the new collection. READ MORE...
TAFE-1.jpgTAFE Western Sydney, via agency VCCP, has once again called on Australian comedian Rob Shehadie to help change high school students' perceptions of the institute with the launch of a new web video series.

The campaign tracks the 'Here Come the Habibs' creator as he hits the streets of western Sydney in his Hummer limo, speaking to hundreds of high school students about why TAFE is a legitimate option for school leavers and up-skillers looking to get job-ready.

Combining YouTube, Snapchat, Instagram, and Facebook, the four-part web series will be spread across digital platforms, with new episodes and digital content released each week.


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