Sunrice1.jpgDisciple Sydney has created a new brand platform and campaign for foundation client SunRice.

Based on the insight that some consumers take rice for granted and forget how it marries with some of Australia's favourite dishes, the campaign highlights situations where a meal wouldn't be the same without SunRice.

One Night in Mexico 1 (1).jpgLovers of Mexican food are being urged to 'Up your taco game' with the launch of a contemporary range of taco meal kits from Goodman Fielder, accompanied by a campaign from The Works featuring Run-DMC's classic hip hop track 'It's like that'.

Google Trends data shows the boom in popularity of Mexican food with searches for tacos now ahead of traditional favourites spaghetti and roast chicken. The One Night in Mexico taco meal kits, which includes varieties such as Flame Grilled BBQ, Lime and JalapeƱo, Mexican Spice and Smokey Chipotle, offers Australians a fresh new take on Mexican direct from the supermarket shelf.

Richie Taaffe (1).jpgClemenger BBDO Melbourne is pleased to welcome Richie Taaffe as group business director on NAB.

Taaffe began his career at Chemistry, one of Ireland's most awarded creative agencies, prior to moving to Australia where he spent a number of years working at DDB Melbourne and more recently, TBWA Sydney, working across clients including Foxtel, Fox Sports, Gatorade, Rabobank, TAB and Telstra.
Legendary_Party_Invite.jpgIt's on again - Campaign Brief's 5th annual Spikes Asia Legendary Party in Singapore.

For all Spikes Asia delegates coming from Australia and our friends in Singapore come on down to GEM Bar in Chinatown next Wednesday for a truly legendary night at the best party of the Spikes Asia Festival.

Special thanks to our fantastic sponsors who are co-hosting the party - Song Zu, Fin Design + Effects, Arcade, The Prosecution Film Company and Tiger Beer.

Details: 8pm to 11pm, Wednesday 27th September @ GEM Bar. 10 Ann Siang Hill, Chinatown.

David Whittaker joins ARC as company partner

DavidWhittaker.jpgARC EDIT has added another ace to its crew in the shape of prolific Sydney based editor, David Whittaker (left), who arrives as company partner.
In the few years that British-born Whittaker has been in Australia he has racked up some impressive credits and awards for his editing, making a name for himself as a top story-teller.

Says Whittaker: "ARC are pushing the company in a really exciting direction by juggling both high end TVCs and a number of long form projects. I can't wait to get started."
PolishedMan__Tommy Dave Lehmo (1).jpgCarat Australia has joined forces with not-for-profit organisation, YGAP, to promote its 'Polished Man' campaign, aimed at raising awareness and funds to help put a stop to violence against children.

The Polished Man movement encourages participants to don a single blue painted nail for the month of October as way of prompting conversation around the issue and raising much-needed donations to support recovery and prevention programs globally.
cosmo pink glasses (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Cosmo Campbell, chief creative officer, DDB Canada.

Winner: AT&T - Taylor Swift. I felt a little conflicted picking a winner that wasn't a classic 30 second spot. It just seems a little unfair when the 30 second constraints are removed, but more time doesn't necessarily mean more entertaining. This film is entertaining and plays off the obsession we have with celebrities, their lives and how AT&T's new feature allows you to indulge both. It's a well executed, fun look into a more human side of Taylor Swift, with a number of unexpected surprises along the way. READ MORE...
Schermafbeelding-2017-09-18-om-17.42.04.jpgCould artificial intelligence make awards judging fairer in the future? Introducing Pearl, the first AI jury experiment. To celebrate its 10th anniversary, the Belgian MIXX awards has asked the first artificial intelligence jury president, called Pearl, to designate the winner of a special award during this year's MIXX Award gala. With Pearl, the organizers want to open a debate about the future of award judging, particularly in light of some recent criticism. Is it possible that AI could make judging fairer? Could it help make creativity measurable? And how might it complement human juries?

While award shows normally just look at the future of advertising, this time the MIXX awards have decided to look at the future of judging. This first AI experiment on judging will investigate if creativity is measurable and how AI might be able to help the judging system. Named after Radia Perlman, one of the prominent female Internet pioneers, the result is Pearl.

RA image (1).jpgHealthcare company Pfizer Australia is challenging health care professionals to 'step into the shoes' of a Rheumatoid Arthritis (RA) sufferer via a new virtual reality campaign created by Webling Interactive in collaboration with Sudler Sydney.

Based on the highly successful 'living with RA' consumer awareness campaign launched last year by Sudler Sydney (formerly greyhealth Australia), the new VR extension brings the former TVC to life and virtually puts the viewer inside the shoes of an RA sufferer, to experience first-hand the hardships of living with RA.

Screen Shot 2017-09-20 at 7.55.38 am.jpgMcCann Queensland's second instalment of The Diamond Concierge's 'The 5th C' campaign has launched and has cut through the internet, receiving over 47million views around the world in the first 48 hours of the announcement.

In this second phase of the campaign, The Diamond Concierge gave away an $85,000 diamond ring with Gold Coaster Mike Hamer winning the 2.14 carat ring before proposing to his un-expecting partner in a full cinema through a cleverly filmed commercial that played to the audience before Mike dropped down on one knee.

Orchard agency team (1).jpgIndependent specialist health agency Orchard has picked up two awards and a highly commended at the Prime Awards, the Effies of pharmaceutical marketing.

The agency led the charge with the most finalist nominations - four in total - and went on to become the most awarded agency of 2017.
Screen Shot 2017-09-20 at 7.25.50 am.jpgHeineken has today announced the launch of its biggest local marketing campaign for Heineken 3 since the brand entered the Australian market in 2016.

The campaign has been launched in Australia via Zenith, Red Agency, Momentum Worldwide, Geometry and Holler.

Ben-Coopr-Tricky-Jigsaw.jpgM&C Saatchi Group has topped The Australian Financial Review's Most Innovative Companies list 2017 while Leo Burnett Sydney ranked #4, - moving up 10 places from last year's list - and CHE Proximity has been ranked #7.

According to the AFR, one of the standout innovations as assessed by this year's judging panel was top-ranking M&C Saatchi's "Fireblanket" for client NRMA. It is a prototype wireless sensor network that smells bushfire, and tracks and predicts where the fire could go. The sensor nodes are placed around at-risk communities, acting as a 24/7 early-warning system for bushfires.
Simon Bagnasco-2017.jpgCB Exclusive - One month after departing the ECD role at BWM Dentsu, Melbourne, Campaign Brief can reveal that Simon Bagnasco has taken the executive creative director role at Saatchi & Saatchi, Melbourne.

Over the past decade Bagnasco has worked at a number of high profile creative agencies including DDB, Y&R, BWM, Publicis Mojo and Clemenger BBDO. His work has been recognised globally at all the major award shows, including Cannes, D&AD, The One Show and the Clio Awards.

On the appointment, Mike Spirkovski, Saatchi & Saatchi Australia chief creative officer said: "Bagnasco's reputation speaks for itself. He's an incredibly driven creative leader who knows how to make famous work for famous brands and we like that."
Screen Shot 2017-09-19 at 1.02.05 pm.jpgA world first, Lettermen has been launched by guerrilla marketing company, Streetfighter Media.

Lettermen is people, wearing letters, walking around town and pulling some choreographed moves.  They spin, dance, jump, strut around and spell the word like a Mexican wave.  It's fun, lovable and impossible to ignore.

Lettermen has already hit the streets of Sydney, Melbourne, Brisbane, Perth and is also available in Adelaide.  Streetfighter Media says it is best used to promote a message and have supporting services, like Human Billboards, for branding and to capitalise on the face-to-face connection with consumers.

Top Network_1.jpgTop Network_2.jpgThe Most Awarded Network Table in the 2017 Campaign Brief Asia Creative Rankings has seen "order restored" with Dentsu rising back to top and displacing last year's number one network, Ogilvy & Mather. BBDO is ranked #3 and the big improver this year is TBWA at #4 (up from #6 last year).

Dentsu's best performer is their Tokyo head office - a clear #1 in Asia with a massive 5140 Ranking points. From India, Taproot Dentsu Mumbai also contributed 445 points to their total.

Ogilvy & Mather's strong #2 network ranking was lead by a strong performance from their Bangkok agency who rank #5 in Asia with 1820 points . The network also received major contributions from Singapore (1582 points), Hong Kong (1030 points), Tokyo (945 points) and Mumbai (770 points).

Screen Shot 2017-09-19 at 11.35.20 am.jpgBec Brideson, author and gender intelligence pioneer has launched her new book Blind Spots: How to Uncover and Attract the Fastest Emerging Economy.

Are you ready for the next global economic disruption? Women offer a lucrative $28 trillion-dollar market, yet they're underserved, neglected and ignored, despite the fact they drive the majority of our purchases and routinely make or break brands by voting with their wallets. Tokenistic 'femvertising' and homogenous thinking is no longer cutting it.

Blind Spots (Wiley $27.95), explores the female economy and outlays the definitive methodology and business transformation required to acquire and retain the new lucrative female consumer. Written by Brideson, she draws upon over 25 years in advertising to provide a ground-breaking framework for future-focused businesses who are done debating gender, and are ready for profit and action.
Screen Shot 2017-09-19 at 11.21.21 am.jpgGetting a head start on careers through industry exposure and practical experience is at the heart of the latest brand campaign via McCann Sydney, for Charles Sturt University (CSU), Australia's largest regional university.

Head of advertising and digital marketing at CSU, Jennifer Galloway, said people who are uncertain about the value of a university degree in building future careers are the key target of the 'Start Now' campaign from CSU.

Screen Shot 2017-09-19 at 11.15.25 am.jpgWellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency's latest tourism campaign.

The Spring campaign which has launched this week invites Australians to "Discover Wellington, NZ's Creative Heart" as it leverages brand New Zealand to highlight the Capital's bustling culinary scene, cultural offerings and creativity.

Screen Shot 2017-09-19 at 11.00.11 am.jpgVanuatu Tourism Office (VTO)'s Australian representatives have rolled out the second phase of its 'Wake Up in Vanuatu' consumer-facing marketing campaign designed to inspire Australian travellers to use their annual leave and book a holiday to Vanuatu.

The strategy, developed in collaboration with advertising agency Reborn, will incorporate a radio advertising campaign on Sydney Nova 96.9, Sydney Smooth 95.3 and Brisbane Nova 106.9.

Screen Shot 2017-09-19 at 10.00.29 am.jpgAustralian fintech Netwealth has launched a new identity by brand consultancy PUSH Collective, with digital agency MASS leading the design execution of the digital platform.
With a successful superannuation and investment platform and more than $14.5b funds under management and administration, Netwealth identified a need to complement its technical innovation with a renewed brand strategy to achieve their evolving growth strategy.

Screen Shot 2017-09-19 at 9.53.52 am.jpgGoodoil director Joel Kefali has just finished directing the latest spot for Nissan titled 'Beat of City' out of TBWA\Melbourne.

The TVC promotes the Nissan X-Trail.

Screen Shot 2017-09-19 at 9.37.04 am.jpg3M has launched a 'Will it stick?' campaign for Post-it Super Sticky Notes by putting its '2 x sticking power' promise to the test at Sydney Motor Sport Park.

As part of an international campaign, Channel T Sydney has created digital and social films and a TVC promoting the superior sticking power of Post-it Super Sticky Notes.

a5b6356b-c849-40ab-b973-f7ded3880467 (1).jpgRecognised for documentary production on the Netflix Original Series Chef's Table: France, FINCH has also signed the roster of Chef's Table directors for TVC and Branded Entertainment production in AU, NZ and Asia-Pacific.

Chef's Table has re-defined food cinematography, pushing the level of film craft in documentary. With two fresh Emmy nominations, including Best Documentary Series and Best Cinematography, the show claims its fifth and sixth nominations since premiering in 2015.
click-thumb-400x269-228486.jpgThe 4A's, the leading trade association representing the advertising agency business, has revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A's Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for its strategy on the "Reword" campaign for Headspace.

Clemenger BBDO, Melbourne picked up a Silver Award for TAC 'Meet Graham' in the Nonprofit category.
image005.jpgOnline hostel-booking platform Hostelworld and Gold Coast Tourism have teamed up with global creative agency Lively Worldwide to create the world's first Sand Hostel on the Gold Coast.

The activation aims to challenge the perception of hostels, build awareness of the Hostelworld brand Down Under and showcase the Gold Coast as a top travel destination for millennials.
TOM-LAWRENCE-AWARD.jpgOn the eve of his trip to New York to meet David Droga, it can be revealed that the national winner of AWARD School's coveted prize is the son of Australian advertising creative, the late Neil Lawrence.

Tom Lawrence (left) won the NSW state prize and then went on to win National Top Student award (both of which levels were blind judged).  

He disclosed his family ties during conversation with creative recruiter and trip sponsor Esther Clerehan, Comms Council CEO Tony Hale and industry trailblazer Warren Brown.

"Until that moment, no one knew," said Clerehan. "Tom hadn't said anything to AWARD or his Tutors. I was stunned. Twenty odd years ago I'd put two names forward to Bob Isherwood for a regional job at Saatchi & Saatchi Asia. One was David Droga and the other was Neil Lawrence.
l2r jane simone alexlr.jpgQueensland-based creative agency PublicisQ has strengthened its digital and client leadership capabilities with the addition of two senior executives who have both joined the agency's leadership team.
PublicisQ managing director Simone Waugh has announced the appointments of Jane Young as client services director and Alexandra Sundqvist as digital projects director. Young is formerly general manager of Ogilvy Brisbane and has a 15-year career working in the UK, New Zealand and Australia at high profile agencies also including DLKW and Sapient. She has specialised in leading client and agency relationships with particular focuses in the travel, retail, FMCG and government sectors. At PublicisQ she will focus on the efficiency and unity of the agency teams developing client campaigns.
SPC FAMILY CANS PR IMAGES - LEO BURNETT MELBOURNE-thumb-400x283-181482.jpgLeo Burnett Melbourne has scored one of four Gold Awards for SPC Ardmona '#MyFamilyCan' campaign in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness.

The Brand Purpose category rewards the best marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
Australian + NZ Production Company contacts, directors, and producers. Plus freelance producers and directors.
All data online, which can be downloaded as either excel or pdf files.
Information is constantly updated.
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Click the links below for the latest lists -

Advertising Agencies September 2017

Production Companies September 2017

kzkWTYwwhYZ23Z9XkiLCx1Wgg9mmGKs7VO0uBFM225o.jpgUPDATED - The Epica Awards 2017 are now officially open for entries until September 30, with two new categories and an expanded jury.
Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards show judged by journalists - including Campaign Brief for Australia and NZ. Every agency that enters Epica has effectively already won, because their work is seen by the very group of people who can spread the word about their talent.

Screen Shot 2017-09-18 at 1.58.10 pm.jpgPremium organic handmade chocolate brand Pana Chocolate will hit the airwaves this week with the company's first ever TVC created by full service agency Noisy Beast.

The TV campaign - Taste Chocolate for the First Time - is also supported online and with a series of billboards in Melbourne and Sydney.

Stop the Horror PR image_01 (1).jpgTo urge politicians and voters to let the new Voluntary Assisted Dying law pass through Victorian parliament this year, Cummins&Partners, working in partnership with Andrew Denton, Go Gentle Australia, Revolver / Will O'Rourke's acclaimed director Justin Kurzel (Snowtown, Assassin's Creed), and History Will Be Kind have developed a shocking film project called 'Stop The Horror'.

Screen Shot 2017-09-18 at 11.37.38 am.jpgContinuing the brand idea "It's just not racing", Melbourne Racing Club has launched a new Spring Carnival campaign via The Royals, to demonstrate that racing at Caulfield isn't the usual, expected experience.

As one of the nation's top social events, Melbourne Racing Club is aiming to break from traditions and shake up the experience at Caulfield - moving away from the staid, elitist and superficial perceptions of the Spring Racing Carnival. With open access to the fashion fields and race tracks, curated restaurants and exciting line up of entertainers, Melbourne Racing Club is promising a day at the races for the next generation of race goers.

Screen Shot 2017-09-18 at 11.34.26 am.jpgLaunched in line with Queensland's Disability Action week, the slam poem 'Respect' addresses the daily frustrations people with speech impairments experience.

'Respect' is the second content video created by Khemistry for the Department of Communities' Everybody has a role to play campaign, which aims to give people with disability equal opportunities.

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