1Q3A9444sml[2].jpgLast night the Adelaide Advertising and Design Club held its annual awards at the Adelaide Entertainment Centre in the Theatre Room with Tom Ballard as MC.

KWP! with 10 awards and Clemenger BBDO with two Chairs and six awards led the agency pack, with Showpony, Kojo, Jamshop and Hybrid making a few short walks on the night.
The theme for this year's award was 'What would you give?' created by Kent O'Halloran and Chris Plummer from Jamshop and Mike Wilson from Kojo.
reiwa.com_BLOG_1.jpgThe launch of the new reiwa.com marks a significant phase in the history of REIWA, and the real estate industry in WA. The new site comes with numerous improvements to rival national competitor portals. The goal is for reiwa.com to become the number one online destination for WA real estate.

To launch the site, Perth agency Meerkats has created an integrated campaign, featuring a new 30 sec. television spot.

SST_NOT_ELECTION_DPS.jpgFollowing on from its D&AD winning 'Home of NOT Rugby' campaign, TV channel FOUR is offering New Zealanders a safe refuge from any political or election coverage whatsoever.

A cheeky new campaign - 'Home of NOT Election' via Special Group NZ offers people the chance to take a break from election madness and enjoy some of the great content they have on offer.
Ward6_PRIME group photo.jpgLast night Ward6 picked up three trophies at the annual PRIME Awards.

On the evening that recognises excellence in the Australian pharmaceutical industry the following awards were announced: Digital Excellence - Winner, Viread - Ward6 for Gilead; Best Single Advertisement - Winner, Omnaris - Ward6 for Takeda; Education - Highly commended, Changing Diabetes - Ward6 for Novo Nordisk.
Screen Shot 2014-09-19 at 10.52.44 am.jpgBrisbane agency BCM has launched a new online film which ponders the absurdity of modern technology.


Agency: BCM
Creative Director: Peter Goodall
Writer: Shaun McMahon
Art Director: Sal Borzillo
Agency Producer: Shane Ford
Production Company: Taxi Film Production
Director: Miles Murphy
Executive Producer: Andrew Wareham
Producer: Mark Bishop
Director of Photography: Mark Wareham
Art Director: Adam Head
Post Production: Andy Thompson/Miles Murphy (The Chop Shop Post/Traffic Films)
Sound Engineer: Slade Gibson
Screen Shot 2014-09-19 at 8.41.13 am.jpgWoolworths has launched the latest value television commercial via Leo Burnett Sydney, advertising its 'Cheap Cheap' bread.

The new campaign will run across TV, digital and out of home from today.


Client: Woolworths Limited
Chief Marketing Officer: Tony Phillips
Head of Campaign Management: Karen Madden
Campaign Managers: Sarah De La Mare, Charlotte Healey
Assistant Campaign Manager: Alex Wheeler
Chief Creative Officer - Andy DiLallo
Managing Director - Peter Bosilkovski
Creative Director - Scott Hignett
Creative Director - Joe Van Trump
Copywriter - Guy Futcher
Art Director - Brendan Donnelly
Group Account Director - Suzie Baker
Business Director - Courtney Robertson
Business Manager - Annabelle Ewen
Planning Director - Caroline Ghatt
Planner - Nicky Bryson
Production House - Alt
PR Agency: One Green Bean
Media Agency: Carat

Screen Shot 2014-09-19 at 8.34.19 am.jpgGuardian Australia has forged a new brand partnership with General Electric (GE) to develop a series of interactives exploring the impact of technologies and innovation in Australian industry.

The first instalment of the series titled Powering People: Transformative Technologies Across Australia focuses on how technology will transform Australian cities, Energy, Aviation and Healthcare industries. The new agreement was brokered through media agency, MEC.
Screen Shot 2014-09-19 at 7.55.32 am.jpgThe Builders Academy, a Simonds Homes company, has launched with a new TV and radio campaign created by Melbourne agency Sense.

The campaign will run for seven weeks, when its audience of builders and tradespeople will be watching the AFL footy finals and motor sports.

DYLBook_DuskJacket_Front_Ribbon_LR.jpgSydney-based graphic designer, Vince Frost, has announced today that his new design-inspired lifestyle and self-help book Design Your Life, will launch on October 22.

The 240-page consumer title, designed and authored by Frost, is published in Australia by Penguin's Lantern imprint.
The executive creative director and CEO of independent creative company Frost*collective, has drawn on his personal life and a 25 year career as a design professional, to reveal a range of insights into how design principles can be utilised to improve every aspect of our lives.

Says Frost: "You don't have to be a designer to design your life. But it doesn't hurt to have some help. If my design process brings value to me, perhaps it can bring value to others. Or, more radically, bring others to recognise their own value".

unnamed.jpgFairfax Media has launched an extensive consumer and trade advertising campaign via The Royals to support the launch of Australia's most comprehensive travel website, Traveller.com.au.

For more than seven years, Traveller has been inspiring Australians by delivering superior writing, beautiful photography and independent, expert advice through The Sydney Morning Herald, The Age and The Sun-Herald, in print and online. Now these much loved travel articles, reviews and destination guides have a fresh new home online with the launch of Traveller.com.au.

3026968-inline-s-4-anz-gaytm-aus.jpgClio has announced the winners in the Innovative Media, Contact & Contact and Digital/Social categories. Australia has scored one Gold, one Silver and five Bronze awards.

Whybin\TBWA Group, Melbourne scored Gold for 'ANZ GAYTMs' in the Innovative Media category, while Leo Burnett, Sydney won Silver for Coca-Cola 'Small World Machines'. CHE Proximity Melbourne scored Bronze for Foxtel Sports Package 'Alert Shirt'.

In Content & Contact CHE Proximity Melbourne scored Bronze for Foxtel Sports Package 'Alert Shirt', Leo Burnett, Sydney won Bronze for Samsung 'S-Drive', DDB Group Melbourne scored Bronze for ANZAC Appeal 'Minute of Silence'. Saatchi & Saatchi New Zealand scored Bronze for Tui 'Beer Plumber'. In Digital/Social VML Australia scored Bronze for Rip Curl 'Search GPS'.
CARLOS-PAINTING-web.jpgFamous Robertson artist Carlos Barrios to do a live painting in the Burrawang Hotel - top prize worth $10,000 in the DnA Raffle

Campaign Brief is co-sponsoring the inaugural Burrawang DnA Festival - which is FREE to attend - slated for the October 4 and 5 long weekend, which will celebrate the amazing designers and artisans of the Southern Highlands of NSW.

Centred in the charming village of Burrawang, close to Robertson in the NSW Southern Highlands, the DnA Festival is the brainchild of Patsy Peacock, the former chairman of top creative recruitment company FBI Recruitment. Organised on behalf of the Burrawang School of Arts as a non-profit initiative, the festival will feature exceptional work from over 20 exhibitors across a range of disciplines - from ceramics to weaving; sculpture to jewellery; furniture to art.

Screen Shot 2014-09-18 at 9.52.53 am.pngDue to popular demand Boost Juice has announced the return of its 'What's Your Name Game' promotion, running for two weeks from Monday 22nd September 2014.

Boost Juice has created new content to promote the competition via Retail Zoo and 3rd Space, available on Boost Juice's Facebook page.

9780956608338_COVER.inddd.jpgM&C Saatchi group innovation director Ben Cooper, Reactive creative director Tim Buesing and Adverblog editor and creative director Bridget Jung have contributed to a major new global book that looks at where advertising and creative communications is at and where it is headed.
Cooper, Buesing and Jung have each contributed chapters to the book: 'Hacker, Maker, Teacher, Thief: Advertising's Next Generation'.
The trio join 32 leading industry thinkers from around the globe to have contributed to the book. It is the second book from Creative Social, a global collective of creative directors of which President of the Australian Chapter.
Cooper's chapter 'Emotional Intelligence, Balancing Data & Creativity' proffers answers to two key questions:
1. Where does creativity exist when everything becomes automated and targeted?
2. Are we in danger of stifling outcomes with predictions based on our prior interactions?
revealingbriefs_bris_banner.jpgIn the next ADMA 30Below Queensland event: Revealing Briefs, four industry leaders will shed light on briefs from client-side, agency 'suit'-side and the creative edge on Thursday, 2 October, 5.45pm - 7.30pm (followed by networking drinks) at The Flying Cock, 388 Brunswick Street, Fortitude Valley. Tickets cost $35 and include drinks and canapés.

gaytm-6-650x450-thumb-400x276-154821.jpgClio has announced the winners in the Audio, Audio Technique, Public Relations, OOH and Integrated. Australia has scored one Gold Award, one Silver and five Bronze Awards.

Whybin\TBWA Group Melbourne has scored the Gold Award for ANZ 'GAYTMs' in the OOH category, plus two Bronze Awards in the Public Relations category.

SWM - 2-thumb-400x283-112323.jpgLeo Burnett Sydney has continued its winning streak earning one Silver in the OOH category and one Bronze in the PR category for Coca-Cola 'Small World Machines'. The agency has also picked up a Bronze Award for Samsung S-Drive 'Meeting' spot in the Audio category.

Havas Worldwide Australia and One Green Bean have scored a Silver in PR for Save Our Sons & Duchenne Foundation 'The Most Powerful Arm Ever Invented'.

Marketforce Perth has scored a Bronze in Audio for its 'Klingon' spot for Internode.

Australia did not pick anything up in the Audio Technique category.
QLD Bushfire Plan.jpgA joint campaign has been created to keep Queenslander families in high-risk areas safe during this coming bushfire season
In partnership with Queensland Government, MediaCom's specialist division, MediaCom Beyond Advertising (MBA), has created a campaign that encourages people and families living in high-risk areas of Queensland to plan and prepare for bushfire season.

1. D&AD Annual 2014 Cover.jpgD&AD has unveiled the 2014 edition of its famous Annual, following a special launch event during the London Design Festival.
Produced in partnership with Hogarth, the D&AD Annual is the indispensable guide to the celebrated work from the D&AD Awards 2014. The book is considered to be the authoritative archive of advertising and design, featuring all the awarded work from the 2014 D&AD Professional Awards and New Blood Awards.

Hotly anticipated within the advertising, digital and design industries, previous designers include Peter Saville, Bob & Roberta Smith, Neville Brody, Sir Peter Blake and Allen Jones. Each year, the president of D&AD is tasked with choosing a theme and selecting a designer to bring their idea to life.
Dave&Adrian.jpgCB Exclusive - McCann Australia has appointed David Ponce de León (left) to the role of creative director of the Melbourne office, working with newly promoted ECD Pat Baron.

Ponce de León has established a respected reputation over a successful advertising career, most recently as creative director of BD Network and through previous roles at George Patterson Y&R, Leo Burnett and Lifelounge.

His groundbreaking work has seen him awarded at every major award show with campaigns for local and international brands. For the past decade, Ponce de León has also been active in training the next generation of creative talent through his role leading the Melbourne AWARD School program and most recently as the head of ADMA Creative School.
Thumbnail image for Screen Shot 2014-03-25 at 10.00.16 am.jpgThumbnail image for Clever Buoy Pic.jpgThumbnail image for Promo and activation B02.jpgThe Spikes Asia Innovation jury has released the 10 finalists shortlisted in this newly introduced category. Each of the shortlisted entrants will present live to the jury at the Festival.

Australia has three finalists: Optus "Clever Bouy" (M&C Saatchi Sydney), Samsung "Safe Driving Program" (Leo Burnett Sydney) and RAC "Attention Powered Car" (Finch Sydney via JWT Perth/Sydney).

The Philippines has two  finalists: The highly awarded Smart "TXTBKS" and City of Las Pinas "Pocket Fire Extinguisher" - both from DDB/DM9 JaymeSyfu.

Japan also has two finalists - both from Dentsu Tokyo: Honda "Sound of Honda/Ayrton Senna 1989" and Sony "Vision Shift System".

China India and South Korea all have one finalist each: Coca Cola "2nd Life Caps" from Ogilvy Beijing, Castrol Activ/Bangalore Traffic Police "The Good Roads" via Ogilvy Bangalore, and Samsung "Power Sleep" from Cheil Worldwide Seoul.

Live judging takes place in Singapore on Wednesday 24 September and is open to all Spikes Asia delegates, who will be able to witness this final judging process.
EARTH-HOUR-POSTER.jpgLeo Burnett, Sydney's 'Monuments' campaign for the WWF Earth Hour has been accepted into the Clio Hall of Fame in the Out of Home category.

The campaign was created by Michael Canning (now group director at 72andSunny, LA) and Kieran Antill (now ECD at Leo Burnett, New York). Executive creative director credits are shared by current CCO Andy DiLallo and former joint ECD Jay Benjamin, now ECD at Saatchi & Saatchi, New York.
Juror. brochure.jpgSydney branding agency Toast Creative was appointed by the NSW Department of Justice to create a brand identity and interface design for the government's new jury management system, Juror. The project scope included creative direction across all visual communications and brand applications.
Matty-BURTON-Dave-BOWMAN.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Matty Burton (left) and Dave Bowman (right), currently Executive Creative Directors at Whybin\TBWA Sydney. And soon to be founding creative partners of Special Group, Sydney.

Winner: Old Spice Robot. This is just so good. We're not going to critique it. It is what it is, enjoyable to watch, funny, that word that seems to creep onto briefs every now and again 'irreverent'. Oh, snap, we just critiqued it. READ MORE...
AWD0393_WWF_Stop_Them_All_420x300mm_Digital_1.jpgIreland's only international creative festival has recently taken place. Leo Burnett Sydney scored five Gold Awards and one Silver. The agency picked up Gold for WWF Poachers campaign in International Print Campaign category, WWF 'Poachers - Tiger' and McDonald's 'Heavy Nights' in the International Posters category, McDonald's 'Heavy Night's in the International Posters campaign category and Samsung 'S-Drive' in the Media Excellence category. Leo Burnett picked up its Silver Award for Samsung S-Drive in the International Digital Craft category.

M&C Saatchi Sydney picked up two Gold Awards for Optus 'Clever Buoy' in the Ambient and International Digital Craft categories.

The project that created breakthrough shark detection technology to demonstrate the power of the Optus network, made a big splash with the Kinsale judges, winning Golds for both categories it entered.
073025b.jpg0988bf9.jpgThe convergence of social media and brand experiences and how it can drive exceptional campaign results will be explored at the second CAANZ PREScom Champion Speaker breakfast next month.
The CAANZ PREScom event will take place on Wednesday 22 October, from 7am to 9am at at Kensington Swan, 18 Viaduct Harbour Avenue, Auckland and will showcase international award winning case studies from acclaimed industry experts Michael Knox (left), managing partner and executive creative director, Grey Melbourne and Michael Hauser (right), digital marketing manager, Tourism Victoria.
Screen Shot 2014-09-17 at 8.02.43 am.jpgIntel has launched a new web spot titled 'You Can't Rewind Regret' via The Royals.

The spot was produced by Guilty.


Agency: The Royals
Creative Director: Nick Cummins
Director: Dan Beaumont
Senior Creative: Gareth Sweet
Senior Creative: Mikey Tucker
Agency Producer: Robert Stock                                         

Production Company: GUILTY
Director/DoP: Christopher Tovo
Producer: Tom Davies
Executive Producer: Jason Byrne
Post Production: Manimal Post
Editor: Ryan Brett

Audio: Gas
Small-World-Machines-image.jpgOPSM-AWARD.jpgGPY&RDFR1-thumb-400x222-123393.jpgSydney agencies Leo Burnett and Saatchi & Saatchi have both scored Gold in the Branded Entertainment category at the 2014 Clio Awards. Only 17 Golds were awarded worldwide.

Leo Burnett won for Coca-Cola 'Small World Machines' for Events/Experiential, which also won Silver in Direct and Silver in Engagement. Saatchi's won for OPSM/Luxottica 'The Storybook Eye Test', which also won Gold and Bronze in Direct.

GPY&R Melbourne won Gold in Direct for Defence Force Recruiting 'Air Force FM',

Saatchi & Saatchi New Zealand won Bronze for Tui Beer 'Beer Plumber'. VML Sydney won Silver in Direct for Federal Police Agency 'Missing Person Pre-Roll'.

Leo Burnett Sydney won Bronze in Direct for Bundaberg Rum 'Road to Recovery' and Bronze in Engagement. Whybin\TBWA Melbourne won Bronze in Direct for ANZ Bank 'GayTMs'. Whybin\TBWA\Dan Auckland won Bronze in Engagement for the NZ Effies Awards 'Results don't lie'.

Leo Burnett Sydney won Bronze for Canon 'Eye' in the Music Film category, as did The Monkeys Sydney (with music company Future Classic, Sydney) for Intel 'Intelligent Sounds'.

Jason.L scored a Bronze for its JasonL identity in the Design medium. Leo Burnett Sydney won Bronze for a Samsung radio campaign in the Audio category.
Screen Shot 2014-03-17 at 6.45.47 am-thumb-400x203-146344.jpgClio has just announced the winners in the Film, Film Technique, Print and Print Technique categories. Australia has so far scored one Silver and four Bronze Awards.

Fin Design + Effects has scored a Silver for NZTA's 'Mistakes' spot and a Bronze for Challenge's 'Tree' spot via 303Lowe, both in the Film Technique category.

Scoring Bronze in Film is DDB Melbourne for Devondale Dairy Soft's 'Stepdad Steve' and The Brand Agency, Perth for St John Ambulance's 'Break the Barrier'. Leo Burnett Sydney has scored a Bronze in Print for World Wildlife Fund's 'Poacher's Pyramid' work.
campaignbrief_B4B_2048x1570.jpgAussie expats and AKQA San Francisco creative team, Eamonn Dixon and Daniel Grech, have launched 'Buds for Buds' - a digital service that allows friends to send Budweisers across the country and the world.

The launch was supported with a film directed by another Aussie, Tim Bathurst at LA production company Mont Albert Road.

Buds For Buds is currently available in Chicago and Denver, with national roll-out planned for early 2015.
0412a24.jpgClemenger group executive chairman, Robert Morgan has today announced some important management changes in Sydney and Wellington.

Andrew Holt, currently managing director of Clemenger BBDO Wellington, will move to Sydney to take on the new position of managing director of Clemenger BBDO Sydney.

Says Andy Pontin, CEO, Clemenger BBDO Sydney: "We are delighted to have Andrew in Sydney joining our team. His leadership and commitment to the creative product of Clemenger BBDO Wellington has been fantastic and we look forward to this same passion around the work in Sydney."
Fotor09167530.jpgThe Communications Council has collaborated with its UK counterpart, the Institute of Practitioners in Advertising (IPA), to deliver the IPA portfolio of award-winning qualifications and courses to agencies and clients in the Australian marketing communications market.

The landmark agreement between the Australian and UK agency trade bodies is part of a broader movement to create a global benchmark for best practice in professional development for the advertising profession around the world.

Multi-awarded director Joel Kefali joins Goodoil

Lorde.jpgGoodoil has announced the signing of multi awarded director Joel Kefali.

This year, Kefali was recognised for his directorial work on Lorde's 'Royals' video, which won MTV VWA Best Rock Video and International Video of the Year MMVA.
6f04ad02-fa44-4b05-ac6d-4343939095f0.jpgDigital agency, Reactive has made five senior appointments recently within its client services division at both its Melbourne and Sydney offices.

Reactive has recently promoted Rebecca Zemunik from client services director to general manager of its Melbourne headquarters, which is Reactive's biggest office with 95 staff, reporting directly to the co-founders, Tim O'Neill and Tim Fouhy.
0b54d71.jpgCristal Festival has just announced the latest confirmed APAC jury members for the 2014 Festival held 16-20 December in Courchevel, France.

Alex Carr, managing director, Havas Worldwide Sydney will represent Australia on the APAC jury.

With the success of its globalization last year, the Cristal Festival has become a true reference in the field of advertising competition. In 2013, more than 40 countires participated, and about 25% were from the APAC region.

Take a look at the last edition's juries, members of the Cristal Academies, partners, journalists and advertisers in the Cristal People section.
Warren Brown 2013 shot.jpgAn interview conducted between BMF creative founder Warren Brown and Seattle author and copywriter William Burks Spencer has been published in Spencer's book 'Breaking In: Over 130 advertising insiders reveal how to build a portfolio that will get you hired'. Here is the interview.

What do you look for in a student portfolio? And what impresses you?

I look for clarity of thought. I like a combination of logic and madness. We work in an industry where we solve problems, and trying to define what is the problem that we're actually trying to solve is quite often the biggest challenge. So I like people to have a very analytical way of approaching a problem and figure out what is important and what isn't. If there's a logic to the construct of your argument or idea, then you need to deliver it with a sense of irreverence and madness. And not fall into the trap of delivering it in a dry fashion that won't catch anyone's attention or get them interested. It's a very "yin and yang" thing; if the fundamentals of the thinking are sound and given a "sticky wrapping," then they will engage people.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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