Countdown to Campaign Brief Agency of the Year - submissions deadline …
Issue 05 of The Pool Collective app for iPad launched at the Black Eye…
Shock for GPY&R as Defence Force Recruiting moves account to Havas Wor…
12 Questions : 20 People - #2 Eugene Cheong, CCO Asia Pacific, Ogilvy …
What's bigger, your ego or your insecurity?
The D&AD White Pencil rewards creative ideas with a social purpose. The Award is the world's top prize for design, advertising or digital work that addresses key social, political or ethical issues.
In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is collaborating with The International Exchange (TIE) to offer two placements to White Pencil nominees.
TIE is a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change. It takes talented communications leaders and enables them to share their experience and skills in areas of urgent need.
TIE counts many of the world's top agencies as clients. Alice Hooper, now Board Account Director at Leo Burnett London, co-founded Leo Burnett Change on the back of her TIE experience back in 2011, in which she helped to develop a communications campaign for a small grassroots NGO working with extremely vulnerable children and adolescents within Recife, Brazil.
Think you know all about ads? Then enter The Gunn Report's 2013 Christmas Quiz.
The ten highest scorers (alternatively the first ten all-correct answers "out of the bag" on Jan 1, 2014 in the case of a tie) will each get one year's free subscription to The Gunn Report website (worth £295). If already a subscriber, winners will get a free 2013 Gunn Report Book plus a free 2014 Book (worth 2 x £150).
Entries close at 10.00pm California time on December 31st.
Forbes asked 1,850 CMOs and other marketing executives from mostly domestic companies to weigh in on ad agencies, via an online, multiple-choice survey. Included in the choices were the top 30 advertising agencies as ranked by trade publication Advertising Age based on revenue. Respondents could also write in their selections. The survey was conducted Nov. 19-25, 2013. Read more
For the fourth year in a row, NYF will assemble a "dream team" of elite worldwide chief creative officers. They will all meet together on one panel in New York City April 25th - 29th to select the World's Best Advertising across all mediums.
"This year's Executive Jury once again brings together the most innovative leaders in advertising that are responsible for the world's most ground-breaking and highly awarded campaigns," said Michael O'Rourke, President, New York Festivals. "As members of the Executive Jury, they join together to evaluate work across all competitions and categories, allowing them to curate a body of work that represents that year in advertising. These prominent creatives raise the bar by providing entrants the opportunity to have their work evaluated by this incredible brain trust."
This week's guest judge is Sergio Gordilho, founder and creative lead of Agencia Africa in Brazil.
READ HIS REVIEW
The brand campaign captures the great unrested, offering a wistful view of sleep and rest.
WATCH THE SPOT
The mag includes profiles on the top commercials + content directors on both sides of the Tasman.
AGENCY PRODUCERS: Get your FREE COPY. Simply email your name, position, and agency to: email@example.com
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As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).
The Pool Collective Redux is a unique, interactive exhibition showcasing selected works from the app. First published in 2012, The Pool Collective app features a high calibre of projects from photography and short film to interviews and music.
The 30 second spot, which is being delivered to free-to-air and subscription TV channels next week, features a familiar scene. A loving family enjoy Christmas Eve together at home. However, the camera then reveals that they are positioned in a shop window with a child looking in.
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It's the first year the create-your-own ad contest has been open to global entries and Noakes' spot has already gone viral with more than one million hits on YouTube, making it the most viewed in the competition so far. It has been consistently placed as one of the highest-rated entries of the 5,000 plus submitted to the Doritos microsite.
WATCH THE SPOT
Leo Burnett Melbourne's 'Volunteer to promote volunteering' campaign for Seek Volunteer has been shortlisted twice in Integrated Branding Campaign - 360 category and Public Service/Non-Profit category. Marmalade Melbourne's 'I Am Anxiety' campaign for beyondblue has been shortlisted in the Copywriting category and MercerBell's 'Allianz Be OK button' for Allianz has been shortlisted in the Other Interactive Media - Single category.
VIEW FULL LIST OF FINALISTS
VIEW THE LIST OF JUDGES
The three year contract was awarded to Havas following a detailed evaluation process, conducted in accordance with the Commonwealth Procurement Rules and Defence procurement policy.
The contract services cover the development of advertising materials, primarily for television, cinema, magazines and newspapers, and digital advertising and other content for the Defencejobs website and for use in various social media channels.
A four month transition period will commence from today.
VIEW THE SPOT
Executive Creative Director: Damon Stapleton
Creative Director: Steve Carlin
Copywriter: Steve May
Producer: Kate Gooden
Director: Adam Sevens
Producer: Mark Foster
Production Company: Robbers Dog
The quirky experiment saw Intel create a remote controlled power outlet that could move away from anyone who tried to use it, prompting some surprised reactions. Customers chased the outlet until it hid in a box, which revealed the message "power keep running out on you?"
VIEW THE VIDEO
VIEW THE SPOT
BestadsPRO Membership is only US$30 per year (less than US$3 per month)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to any pay2see content as well.
More reasons to become a BestAdsPRO member:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.
Become a BestAdsPRO member NOW
Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to: firstname.lastname@example.org
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Contributing to this result, the Australian company, alongside it's sister entity, Will O'Rourke has won has won 14 Gold and 27 Silver awards this year from Cannes to Spikes, to LIA and D&AD.
VIEW THE FULL SHORTLIST
Do Nothing challenges Australians to make a small sacrifice and donate the savings to Save the Children to protect and save the lives of vulnerable Syrian children impacted by the war.
WATCH THE SPOT
Facebook also announced the launch of its website targeting businesses which went live today.
The key points of the presentation were:
Usage: (Source: Internal Facebook statistics)
12 million Total monthly active users (desktop and mobile)
9 million Total daily active users (desktop and mobile)
9.8 million Mobile monthly active users (mobile only)
7.3 million Mobile daily active users (mobile)
Local marketers and advertisers will get a chance to see and learn about the campaigns that earned medals at the annual awards in Sydney last month. Josh Bryer, associate CD of M&C Saatchi will give the presentation, discussing why these campaigns were chosen by the judges and showing a selection of the 'work that worked' for them.
The creation of innovative career videos for the creative industries is a marriage of education and entertainment, addressing real world issues and an integral element of the government's Innovation & Industry Policy.
WATCH THE VIDEO
The brand relaunch for internationally acclaimed wine Matua, part of Treasury Wine Estates, comprises new positioning, a stunning look and feel and a range of campaign executions.
All communications utilise a new tagline and strategic direction also developed by Moon; "Made with Real New Zealand". To further reinforce this positioning, Moon and Matua engaged three local artists to bring the brand to life. NZ artists Flox, Greg Straight, Annie Smits Sandano each created a unique piece of work which expresses what NZ means to them, and each of these pieces have been used as a backdrop to the campaign.
Other work undertaken by Moon includes the creation of a new typeface for Matua, creating assets that further bring the 'real NZ' positioning to life, and reinforcing the wine's position as the country's most innovative wine brand. Campaign elements utilising the new branding in Australia and NZ include online, outdoor, instore and press.
Studio None boast a healthy swag of awards including three Interactive Media Awards which they've won for their work with their clients. However most recently the spotlight has turned back toward their own innovative website. The site has won five international technology awards, which generated over 50,000 visits in an 8-week period. It has generated high levels of both national and international interest, including several project proposals from the US.
On a growth path, the agency, led by Sean Cummins and Bronwen Gwynn-Jones, is adding quickly to its team, with further senior appointments expected in the new year.
Ormston brings extraordinary experience and talent to the agency. During his 12 years at kwp! Advertising, he worked on leading accounts including RAA, Ultratune, SATC and Coopers. In fact, he's written some of the campaigns the state is best known for, including the 'George and Trev' series of ads for RAA Insurance, perhaps the most enduring, successful and well-known advertising campaign in South Australia.
The final three jury presidents have now been announced and complete a line-up of outstanding industry professionals including Leo Burnett Sydney chief creative officer Andy DiLallo (left) leading the Direct, Promo & Activation, Interactive and Mobile jury.
The deadline for entry submissions is 6 February and further information on how to enter can be found on the website at www.dubailynx.com.
The launch of Centreline Seats under the line 'Live it up Live' included a television commercial, produced by The Precinct, along with press advertising, direct mailings and online marketing. This launch was followed by a relaunch of ANZ Stadium's now fully responsive website. Over the course of the next few months, a comprehensive redesign of all internal and external branding will continue to be guided by Reactive.
WATCH THE SPOT
campaign via Icon, encouraging Victorians to report litter, after revealing last summer's crackdown saw nearly $3.5 million fines issued to litter bugs across Victoria.
Coinciding with the campaign launch on Sunday 1 December was the launch of a new mobile site as the EPA renews its push to encourage Victorians to report litter using their smartphones.
VIEW THE VIDEO
VIEW THE CAMPAIGN SITE
Having worked with major innovators such as IBM, Lenovo and Nokia and specialized I.T. companies such as Computerlec, Cukur's experience is a huge bonus for CUBED. Lale brings a strong digital focus to her approach. She has in-depth experience developing projects that integrate social media platforms with CRM systems, with specialisation in lead generation, nurture and conversion.
The news follows a series of exciting developments for 72andSunny Amsterdam--the most recent being their appointment as global agency of record for Smirnoff. Britt will bring a wealth of expertise collaborating with global brands, making a good fit for the internationally focused agency.
Lavender Sydney's 'Pay Pig' campaign for Westpac has been shortlisted in the Digital, New Product/Service launch and Mobile categories and its 'Altitude Black' campaign has been shortlisted in the Credit Card, Integrated (Mixed Media), Direct Mail/Collateral and Direct Response categories. M&C Saatchi Direct & Communications' 'Things Can Change Overnight' campaign for Home Loans has been shortlisted in the Advertising: Newspaper category; its 'Pay with Points' campaign for Commbank shortlisted in Credit Card and its 'The New Face of Finance' in Photography. MercerBell Sydney's 'Allianz Be OK' for Allianz has been shortlisted in the Advertising: Online category.
VIEW THE FULL SHORTLIST
The campaign will run throughout December and includes the brand's first strategic foray into TV across channels 7, 9 and 10.
VIEW THE SPOT
Using analysis of media consumption, each pre-roll ad was written specifically to the videos most popular with BK's target market. Movie trailers, music videos, sports, comedians, compilations, talk shows and more. Sixty-four customised Youtube ads that acknowledged how annoying they were. The anti pre-roll campaign turned a media placement that consumers loathed into the perfect place to have a conversation.
VIEW THE CONCEPT
Burger King Marketing - James Woodbridge
Burger King Marketing - Rachel Morriss-Jarvis
Creative Director - Levi Slavin
Creative Team - Simon Vicars, Brett Colliver
Group Account Director - Victoria Graves
Senior Account Manager - Anna Holloway
Director - Helena Brooks
Producer - Fraser Brown
Agency Producer - Katie Knight
Production Company - Flying Fish
Media Agency - Y&R