Cannes Contenders: Showpony Advertising

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Waiting is not an emergency.jpgSA Health: Waiting is not an emergency
Showpony Advertising
Our brief was to combat a 31% rise in violence and verbal abuse towards staff in South Australian emergency departments by:

1.     Targeting the perpetrators.
2.     Promoting an understanding ED's function.
3.     Building community support for ED staff.

A frequent trigger for aggression in Emergency Departments was 'low priority patients' 'losing it' over waiting times and a belief that other patients were 'queue jumping'. But what they couldn't see from the ED waiting room was all the 'high priority' emergencies that ED staff were responding to.
IMG_0096 (2).jpgDentsu Aegis Network has today announced the acquisition of Accordant Pty Ltd (Accordant), Australia's leading data driven customer experience and personalisation agency, further accelerating the network's growth in this specialist area. Post-acquisition, Accordant will partner with leading Dentsu Aegis Network agency brands and present the market with a complete suite of data-led marketing capabilities, while retaining its branding.
Screen Shot 2017-05-01 at 7.22.04 am.jpgFollowing the recent launches of the 2017 Telstra Premiership season and the upcoming State of Origin series, Archibald/Williams has today released its latest campaign for the NRL - 'Power for Change' - bringing to light stories from the game's various grass-roots Community initiatives.

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View the content film
2_Velocity_Press_Guideline (1).jpgAustralian brand and design agency Hulsbosch has worked together with Virgin Australia's award-winning loyalty program, Velocity Frequent Flyer, to create new-look branding for the program as well as a redesign of the member welcome packs.

Celebrating its 11th year in 2017, Velocity has been on a rapid trajectory, growing its membership base, and expanding the unique program benefits and diverse product offering. Velocity engaged Hulsbosch to create a brand refresh to align all facets of the evolving business in Australia and New Zealand.

WATCH THE VIDEO
o.jpgDigital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

Cannes Contenders: The Monkeys

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

OOO_1_Website (1).jpgQantas - Out of Office Travelogue
The Monkeys

By linking to your Instagram account, the Qantas Out Of Office Travelogue will mean your boring out of office emails will never be the same again.
Maurice-Levy-Publicis.jpgThe Cannes Lions International Festival of Creativity has invited Publicis Groupe Chairman and CEO Maurice Levy to become its first Honorary Chairman of the Cannes Lions School, the collective name of the Festival's extensive onsite learning and development programmes.

Cannes Lions has been training the industry since 1995, evolving from a one-off Young Lions Competition, to today offering varied learning opportunities and competitions. Catering to multiple disciplines and career stages, the programmes run exclusively during the Festival week each June. In his role as Honorary Chairman, Mr Levy will help the Festival focus on talent, developing its existing programme and exploring new opportunities at the Festival and throughout the year.
cannelions2 (1).jpgNews Corp Australia, the official representative of the Cannes Lions International Festival of Creativity in Australia, has today announced the industry leaders selected to the Australian Cannes Lions jury panel.

The 2017 Australian Cannes Lions jurors are:
  • Film: Laurie Geddes, J. Walter Thompson, Sydney
  • Outdoor: David Nobay, Marcel, Sydney
  • Media - Awarding Jury: Imogen Hewitt, Havas Media/Havas Group
  • Cyber: Andy Flemming, M&C Saatch, Sydney
  • Direct - Awarding Jury, Jason Williams, Leo Burnett Australia
  • Radio: Matt Dickson, The Studio - Southern Cross Austereo, Perth
  • Promo & Activation - Awarding Jury: Tara Ford, TBWA\Melbourne
  • Design: Niccola Phillips, M&C Saatchi, Sydney
  • PR: James Wright, Red Agency
  • Glass: Bec Brideson, Venus Comms
  • Mobile: Brad Eldridge, Soap
website-header-7-minute-mentoring (1).jpgThe Account Management Group has announced its next 7 Minute Mentoring event in Melbourne on Wednesday, 17 May at CHE Proximity in Windsor from 6:00pm-8:30pm.

A lot can happen in seven minutes. Test the theory by joining AMG for this intense speed mentoring session with some of this industry's most respected leaders. Attendees benefit from this session with senior executives who have been there, made it and are willing to share their career experiences and insights.

Date: Wednesday, 17 May
Address: CHE Proximity, 9/650 Chapel Street, Windsor
Time: 6:00 - 8.30pm (6:30pm start)
Tickets: $10 Members, $40 Non-members

GET TICKETS
Shapes_digitaledit_01 (1-00-00-00).jpgCampbell Arnott's has launched a new campaign this week for its popular snack Arnott's Shapes, through TKT Sydney.

The spots, directed by Craig Rasmus, showcase humorous scenarios taken from 'The Shapesons', an Aussie sitcom family who prove that no matter what the situation is and what your family is like you'll find a Shapes flavour for every person in it.

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Village_Brand_JamFactory_Billboard_RGB (1).jpgVillage Cinemas has launched a new campaign which stars real people and real moments via Hive Creative.

Village Cinemas offers the widest range of specialised cinema concepts, providing a 'world of movie experiences' to Australian movie-goers.

Since the introduction of the Gold Class cinema, to the most recent addition of Vjunior, a cinema designed by kids for kids, and the upcoming launch of Australia's first 4DX cinema; Village Cinemas 'world of movie experiences' is showcased in a new spot that launches its recently developed brand essence 'Where movies mean more'.

VIEW THE SPOT

Cannes Contenders: VML Australia

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

instabilia_vml.jpgNational Rugby League: Instabilia
VML Australia
The National Rugby League (NRL) is continually seeking new and innovative ways to engage fans during Australia's biggest annual sporting event - The State of Origin.  Like most professional sports around the world, it has a massive online following, with larger audiences following the action on social media than on live television. Our brief was to create an experience that would not only enhance the viewing experience for both television and online audiences, but also form a deeper connection between fans and the game, ultimately bringing them closer to the action.

The perception of traditional sporting memorabilia is that it's barely felt the scratch of a pen, let alone the blood, sweat and tears of the players. So that's why we invited NRL fans to own a real piece of footy history through Instabilia.

During the NRL State of Origin, Australia's biggest sporting event, we captured actual mementos from every moment of the games, turning them into one-of-a-kind pieces of Instabilia. Fans were then encouraged to bid for them live on eBay - with all proceeds going to charity.

Our Instabilia sold for over 12x more than 'official' memorabilia. Generating a huge increase in awareness and raised much needed funds for the NRL's partner charity - Lifeline.

Not only did we bring fans closer to the action, we allowed them to own a real piece of memorabilia from Australia's biggest sporting event of the year.
CJTWKF.jpgCummins&Partners has announced a number of changes and promotions across its strategy, client and management teams in its Melbourne office.

Tom Ward (right), who joined C&P in 2015 as managing director, will move into the national chief strategy officer and take control of the 10-strong integrated strategy team. Ward, who replaces former CSO Adam Ferrier, who announced his departure back in March, has nearly 20 years experience across strategy and client service roles, including as head of strategy and insight at GPY&R and leadership roles at Naked Communications, Clemenger BBDO and TBWA London.
Zenith Melbourne Open Day 6 (1).jpgZenith has hosted its annual Open Day in Melbourne, where more than 100 senior media owners were immersed in the Zenith philosophy and special client activations, held last night at Zenith's offices in Southbank.

The Melbourne Open Day is an annual traditional and follows the success of a similar event in Sydney on April 20th, where 130 media owners attended.

Zenith CEO Nickie Scriven and Melbourne general manager Megan Kay kicked off the evening by discussing the Zenith proposition for clients to drive marketing-led growth. A live interaction followed to demonstrate Zenith's proprietary CX Suite, that includes data, analytics and consumer journey mapping, and Innovate tools and how both are revolutionising the way that Zenith works with its clients and media partners through data, technology and creativity.

Jonathan Kneebone's D&AD Wrap-up

IMG_6434 (1).jpgJonathan Kneebone, director of The Glue Society, represented Australia on the D&AD Outdoor jury this week in London. Here is his wrap-up report, exclusive to Campaign Brief

Judging Creativity.

Is it as pointless as farting in a colander?

Does it have the smell of the absurdist behaviour that Martin Mull is said to have identified with his phrase...'writing about art is like dancing about architecture'.

Can anyone really say with any confidence that one idea is better than another? And what kind of confidence does it say you're that person?
002.jpgSheridan Wadelton (left) has returned to GPY&R Melbourne as head of broadcast and content. Having previously worked at GPY&R from 2007 to 2014, Wadelton was responsible for much of the agency's best productions across brands including Defence Force Recruiting, Medibank, AGL, AFL and Schweppes.

Most recently Wadelton has been managing Melbourne production company Nice Bike.
5010061442510112 (1).jpgjessica_williams (1).jpgThe One Club for Creativity, the non-profit organization that produces The One Show and ADC Annual Awards, today announced the schedule for Creative Week (www.oneshow.org), a weeklong festival (May 8-12) showcasing the best creative minds in advertising and design. TOCC also revealed that Daveed Diggs of Hamilton (left) and Jessica Williams of The Daily Show (right) will host The One Show on Wednesday and Friday, respectively. Creative Week partners include Pandora, Pinterest and Shutterstock.
8a0f1c0e3be6272f58fdabf1_560x372 (1).jpgIn addition to the 80 invites to Creative LIAisons that are fully funded by London International Awards a limited number of tickets have been made available for purchase.

Tickets are available to young creatives between the ages of 21 and 30 years of age on a first-come, first-served basis. The program will include three days of seminars, the extraordinary opportunity to observe a jury during statue discussions and an exclusive invite to a party featuring dinner and drinks with the LIA jury and speakers. Creative LIAisons, which is running for the sixth consecutive year, will be held at Encore, Las Vegas from 4th October through 7th October 2017.
Clemenger BBDO Melbourne were named the most awarded advertising agency of 2017, winning a Black Pencil for their 'Meet Graham' campaign.jpgThe 55th D&AD Professional Awards Ceremony has just wrapped up in London, where Clemenger BBDO Melbourne was crowned the most awarded advertising agency in the world at D&AD 2017.

Campaign Brief's reigning Agency of the Year took home a Black Pencil (plus another for Agency of the Year), five Yellow Pencils and two Graphite Pencils for GRAHAM-1-thumb-400x235-226825.jpgtheir Meet Graham campaign, which aims to promote better road safety by imagining how the human body would need to evolve to better survive on the roads. Nichola Patterson, formerly of Propeller and now national managing director of PR Edge, was responsible for the campaign's PR. 

Clemenger BBDO Melbourne also took home a Yellow Pencil and Graphite Pencil for Bond's The Boys' contributing to the agency's overall total of 16 Pencils.

Saatchi & Saatchi Sydney won a Yellow Pencil and three Graphite Pencils for Toyota 'LandCruiser Emergency Service', while Leo Burnett Melbourne scored a Yellow Pencil and a Graphite Pencil for Headspace 'Reword'. And R/GA, Sydney won a Yellow Pencil for Google 'Through the dark'.

Steve Back's D&AD Wrap-up

BACK-wrapup1.jpgSteve Back, director at Sydney-based Brilliant Films, is in London judging the Integrated and Collaboration category at D&AD. Here is his wrap-up report, exclusive to Campaign Brief
 
All things Yellow...

I think we forget sometimes how much the creative process and its outcomes are such a fragile thing. It's so important that we celebrate and reward those who protect and nurture it. I think of all the shows D&AD is the true champion of this. I think D&AD celebrates that fragility in all its glory.

It's our last day and there's a real buzz in the air as we make our way over to The Truman Brewery this morning; we judge the yellows today. There's a bold call that we'll get done by lunch but it ends up taking all day. It's a short list of work that's managed to keep us all excited throughout the process and warrant discussion and consideration.

Vince Lagana's D&AD Diary Wrap-up

D&AD 0.jpgVince Lagana, executive creative director of Leo Burnett Sydney, is in London judging the Direct category at D&AD. Here is his wrap-up report, exclusive to Campaign Brief

Lynchy asked me to write an update a few times but jet lag got the better me. So here is my complete wrap up from the airport.

On Sunday, I walked into the Old Truman Brewery on Brick Lane and after a quick inspiring briefing, the judging panels were taken to their respective rooms. Each room in the labyrinthine building was surrounded by even more rooms containing array after array of amazing work. Throughout judging just going to the toilet became a 30-minute ordeal as it was impossible not to stop and take in some of the great work on display.
Glenn-Cole-web2.jpgThe Communications Council has announced that Glenn Cole (left), founder and creative co-chair, 72andSunny, headquartered in Los Angeles, will lead a talk at its 2017 Creative Leadership Lunch in Sydney, Friday, May 26, 12:00pm - 2:00pm.

Cole will lead "a conversation about our industry's priorities and some lessons learned while trying to build a creative organisation and culture that doesn't depend on you."

Friday 26 May 2017
12.00pm to 2.00pm
Ivy Ballroom
Level 1, 330 George Street,
Sydney, NSW 2000

Corporate & AWARD members only
Individual tickets $200 inc GST   
Table of 10 $2,000 inc GST

GET TICKETS
Screen Shot 2017-04-27 at 10.37.57 am.jpgQantas will premiere the third series of its Feels Like Home brand campaign this Sunday, 30 April via The Monkeys.

Filmed in Perth and London, the third series highlights Qantas' history-making route between the two cities - which goes on sale today ahead of the first flights in March 2018.

The latest chapter features the real story of the Perth-based Charlton family reuniting with their grandmother in the UK. It also tells the story of a young couple managing a long distance relationship between Australia and London.

VIEW THE CHARLTON FAMILY SPOT
VIEW THE IMOGEN AND MICHAEL SPOT
IMG_0895.jpgTwo directors from Australia were shortlisted in D&AD's Next Director Award for 2017 including AIRBAG director Angie Bird (pictured left with AIRBAG managing partner Adrian Bosich) and FINCH director Yianni Warnock. The D&AD Next Director winner, which was announced earlier was Henry Busby.

Recognising the freshest and most talented directors from around the world, Bird and Warnock were among the select few to earn the honour this year.
Screen Shot 2017-04-27 at 9.30.29 am.jpgThe iconic QVB launches its latest campaign 'Make It Memorable' via agency partner The Royals, embracing its notability as the ultimate home of occasion shopping for gifting and experiences in Sydney.

In a world where expectations and inspirations are rising, shopping experiences are no longer defined by the act of purchase but the journey towards acquiring something new. The new campaign embraces this and is bringing 'Make It Memorable' to life showcasing how shopping, dining and experiencing the QVB is in itself an occasion.

VIEW THE BEHIND THE SCENES VIDEO

Tom Paine's D&AD Diary # One

image1 (1).jpgTom Paine (second from right), creative director, Y&R Auckland is at D&AD in London judging the Press Advertising category. Here is his report, exclusive to Campaign Brief.

A chair was placed just a couple of metres from our jury table, occupied throughout the day by a succession of security guards. An older gent, a stout chap, a young lady. They were clearly instructed not to look at their phones and there were few, if any, riots to suppress or terror attacks to thwart. So they sat there politely, not so subtly eavesdropping on our conversation. How peculiar an impassioned discussion about the inappropriate use of a gothic font must sound.
Screen Shot 2017-04-27 at 8.54.01 am.jpgeHarmony Australia is continuing its brand evolution by launching today a multi-dimensional partnership with the KIIS Network's The Thinkergirls, following the launch of its latest TV campaign 'Made for Eachother'.
 
A first for eHarmony Australia, the collaboration will see gal pals and hosts of The Thinkergirls, Stacey June and Kristie Mercer, help their listeners leave the superficial side of dating behind, and recognise exactly who they are and what they want in a relationship before embarking on the matching journey.

VIEW THE SPOT
Antonia Glezakos (1).jpgOMD has today announced the expansion of its Melbourne management team with Antonia Glezakos stepping into the newly created general manager role. Glezakos has being promoted from her role as business director after eight years at OMD, having worked across both the Melbourne and Sydney offices.
 
OMD Melbourne has experienced significant growth in the last 12 months to become the largest Melbourne media agency with over 170 staff. With major wins, including Coles Group and Target and the retention of Village Roadshow, the newly created position will strengthen the leadership team and ensure OMD Melbourne's continued momentum and ongoing high standard of service.
0 (1)-thumb-400x225-219284.jpgThe winners of the global WARC Innovation Awards, recognising innovative thinking that delivers tangible results, are revealed with Saatchi & Saatchi Australia taking top honours by winning both the Grand Prix and the Product Innovation Special Award for Toyota LandCruiser. McCann Melbourne was also awarded Gold and a Special Award for Non-for-Profit for Vision Australia 'Free Puppies Forever'.

Saatchi & Saatchi's 'LandCruiser Emergency Network' campaign for car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

Cannes Contenders: The Works

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Screen Shot 2017-04-18 at 10.40.44 am.jpgOptus: Olympic Support Network - Rose Stackpole
The Works

We capture real phone calls between athletes and their loved ones after they discover they had made it onto the Australian Olympic Team. These become online films.
Agency_Creds_March_2017.003.jpgAtomic 212° has opened a barber shop inside its Sydney offices. The agency that doesn't know how to say 'no' to a funky idea has built a fully operational mullet, mop and man-bun slicer, within its Walsh Bay digs.

Even better, any industry folk in the area who want to get a haircut can head on over to the Atomic offices and get themselves a FREE trim.

The barbershop - called 'Tony's Barber Shop' - has been styled in that classic old-timey fashion, with a comfy old school chair, and a décor that is sure to get even the most jaded creative salivating for a snip.
o.jpgIAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses. The Handbook which was produced by IAB Australia's Technology Council, also provides the foundations for a best-practice and privacy-led framework related to data usage.
 
The Handbook covers some of the core basics around data, including the different types of data available, how best to collect, store and manage that data, its advantages when used to inform creative design and marketing campaigns, and acquiring the right skills within your organization to deal with data most effectively.  Also included in the book is a section on 10 basic questions that businesses should ask potential vendors related to data collection, storage, management, usage and privacy.
Thumbnail image for Thumbnail image for 0 (1).jpgGRAHAM-1.jpgThe 55th D&AD Judging Week has come to a close with 733 Pencils  awarded in total, decided by juries made up of over 200 of the world's top creatives.

Campaign Brief Agency of the Year Clemenger BBDO, Melbourne continues to have a brilliant year, being ranked #2 agency at D&AD with 13 Pencils, contributing considerably to Australia being ranked #3 country this year with 56 Pencils.

Saatchi & Saatchi Sydney scored eight Pencils, all for Toyota 'LandCruiser Emergency Network', while Leo Burnett Sydney, Leo Burnett Melbourne and McCann Melbourne won 4 Pencils apiece. 

Nick Worthington's D&AD Diary # One

Nick-Worthington-dandad.jpegNick Worthington, creative chairman of Colenso BBDO Auckland, is at D&AD in London as President of the Creativity for Good category. Here is his first report, exclusive to Campaign Brief

The festival opens its doors to the public today and the Truman Brewery in Shoreditch has a wonderful creative vibe.
 
It's a warren of a building and it's easy to get lost amongst the floors of post-industrial white paint and pillars.

Steve Back's D&AD Diary # One

BACK-judging1.jpgSteve Back, director at Sydney-based Brilliant Films, is in London judging the Integrated and Collaboration category at D&AD. Here is his first report, exclusive to Campaign Brief
 
The exceptional to the sublime.

Is the idea original and inspiring? Is it exceptionally well executed? Is it relevant to its context?

The three things we're asked to consider when looking at the work to judge. Pretty simple really and it's the thing I love the most about D&AD; creativity at it's purest. I'd been looking forward to this exercise for a while. The total immersion into creativity for two days had gotten me a bit excited and for those of you who know me, I don't get excited about much.

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