We shipped our pants, now we can get Big Gas Savings at KMart in lates…
Boost Mobile set to launch Zombie-themed campaign next week via The Mo…
Kia Cerato creates first live stunt in its 'never an uncomfortable mom…
BMF lures top UK adman Dominic Stinton from group MD position at VCCP …
Bestads Top 6 of the Week reviewed by Jeremy Craigen, global executive…
Themed around the concept of 'play', the mesmerising digital projection offers audiences a dynamic visual feast.
An exclusive video showcasing the Lighting the Sails project can be accessed on the company's YouTube platform after 18:00 hours AEST, 24th May. A behind the scenes video documenting the 'making of' is scheduled for release within the next few days.
The 'Thanks Lean Cuisine' campaign is an evolution of last year's creative, and reinforces
the brand offering: quick and tasty meal options, conveniently packaged for women on-the-
Starting this month, the strategic above-the-line campaign will be rolled out across key women's magazines, digital display advertisements and placement through path to purchase. The media plan works in partnership with the sponsorship of this year's Cleo Bachelor of the Year competition, extending the reach to a younger audience.
Five directors will step down this month, with several approaching the end of their 2 - 3 year terms. Tom Dery (Worldwide chairman of M&C Saatchi), Peter Horgan (CEO of OMD), and current chairman, Anthony Freedman (founder of HOST), will all step down, along with Craig Davis (former co-chairman & chief creative officer of Publicis Mojo) who will also leave behind the role of AWARD chair, and Michael Ritchie (executive producer/managing director at Revolver/Will O_Rourke), who additionally leaves his position as AWARD deputy chair.
The news of the expansion follows the recent announcement in March that iOM will broaden its service coverage to Brisbane and Queensland, through a new strategic partnership with Brisbane's market leader, goa.
Martell brings with him extensive experience working across advertising, television and feature films. In his many years employed at Sound Reservoir Sydney, Martell honed his craft as an audio engineer, laying tracks, recording and mixing hundreds of radio and television commercials for clients including Saatchi & Saatchi, DDB and Leo Burnett.
The ad campaign includes national TV, cinema, lift 'wraps', radio, OOH, print and digital executions, while artistic interpretations of the A3 will be projected onto the back of the historic George Street warehouses (opposite the Overseas Passenger Terminal) during VIVID and will be visible to people walking between Camp Cove to the Museum of Contemporary Arts at The Rocks.
WATCH THE SPOT
Join Autodesk in Melbourne on 3rd June and in Sydney on 4th June and hear from industry experts who will share their experiences in creating award-winning, high-end effects for films and advertising.
Reserve Melbourne tickets here.
Resever Sydney tickets here.
The independent Sydney agency was awarded the Bronze Global Effie at a ceremony held in New York yesterday morning. Just nine entries were shortlisted and The Works was the only agency from Australasia to make the finals.
Click here to view the full list of winners.
WATCH THE FILM
The offer: save 30 cents a gallon if you spent $50 or more at Kmart.
VIEW THE SPOT
Carlton Draught Beer Chase
Clemenger BBDO Melbourne
Beer Chase, the epic ad sends up classic action movie car chases, with everything from cops and robbers to a rocking 1980s soundtrack, all with the classic Carlton Draught twist we have come to expect. The campaign launched in time for both the NRL and AFL finals series, the perfect time to go to the pub with mates and watch the game while sinking a cold Carlton Draught.
Nestlé/Maggi Fusian "Fists of Fusian"
On Maggi Fusian Noodles' Facebook App, people are invited to rewrite the subtitles of a classic Kung Fu movie. This is "Fists of Fusian", the first film where you write the dialogue.
Says the pair: "We intend to use our brains and experience to continue to make advertising that people actually want to watch."
Visit the website at stuffandnonsense.co.nz
New Zealand: +64 9 889 1412
Australia: +61 2 8006 9658
Yolande: +64 21 554 262
The cinema and television is directed and shot by Jeffrey Darling and backed by the Nick Cave & The Bad Seeds' track Red Right Hand. The campaign captures the raw, authenticity of the famed wine region, but goes well beyond wine to showcase all the flavours of the Barossa through its extraordinary array of produce.
WATCH THE SPOT
To commemorate this milestone and an industry Y&R has continually helped transform, the agency is inviting people around the world to post what advertising means to them in a social conversation that will culminate on a interactive digital billboard in one of the world's busiest crossroads, New York's Times Square, from 2 to 3:30 PM on May 23rd (NYC Time).
On Thursday, from 2 to 3:30 PM, the event will be live streamed here on yr.com.
Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of the world.
Campaign Brief - together with sponsors Robber's Dog and Cirkus - will be hosting a Welcome Cocktail soirée for the Aussie and Kiwi delegates on Monday evening, 17 June, 2013 from 6pm - and we have emailed the invites. If you haven't got yours email: email@example.com
And the Campaign Brief App now includes CB USA and CB UK, in addition to CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.
Keep up with what's happening in the business whenever you have a spare minute, and wherever you are. You can share CB news from the US, UK, Australia, NZ, WA and Asia on Twitter, Facebook or by email, direct from the app.
DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play
DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play
News Queensland/Bridge to Brisbane "Hero Time"
Every year around 40,000 people take part in the Bridge to Brisbane fun run, but the charitable raise is relatively modest. Time to put fundraising back on the agenda. So Junior created Hero Time. For every dollar you raise for charity, you get one second off your finishing time. Raise $100, get 100 seconds off. You get the idea. So time, money, this year it all counts.
Footpath Library "Mailbooks for Good"
In partnership with Random House, BMF, Sydney created an innovation in book publishing, which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid, pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.
Launched in 2011 and made with a range of colours, styles and above all else lightness, it has quickly established itself locally and internationally.
WATCH THE VIDEO
Date: Tuesday 28th May
Time: 6:30pm - 8:00pm
Address: The East Village, cnr Liverpool & Palmer Sts Darlinghurst
APG member entry: Free (Email: firstname.lastname@example.org)
Non-member entry: $35 (book tickets here)
See LIA website for details.
This year's all-star jury will convene at the Encore Hotel in Las Vegas in early October.
In its 85th year, AANA not only celebrates its strong history but is looking to the future with a renewed strategic purpose, delivery of tangible and relevant member benefits and a dynamic leadership team.
Today, Inese Kingsmill, chair of the AANA welcomed marketers to AANA Connect with the announcement of the appointment of Gloster as the new CEO of the AANA.
Says Kingsmill: "This is an action year for the AANA, we are keen to freshen things up and provide clear and tangible member benefits. We are committed to inspiring and equipping marketers to build strong brands and businesses in an environment of rapid change. We want to promote and elevate innovative, responsible and respected marketing and the value it delivers in a business context.
Cannes Lions International Festival of Creativity and the Bill &
Melinda Gates Foundation have announced that nine projects that have
been selected as part of the second Grand Challenges Explorations
Each project will develop an innovative communication approach to changing the global conversation about the impact of development aid.
The creators of the nine projects will each be awarded up to US$100,000 to work on their communications idea and will be mentored by a Cannes Chimera panel made up of representatives of each of the 2012 Cannes Lions Grand Prix winners. The Cannes Chimera will work with the grantees to help develop and hone their initiatives. Grantees are then invited to apply for up to US$ 1 million of additional funding from the Gates Foundation to implement their ideas.
Getty Images, a leading creator and distributor of award-winning still imagery, video, music and multimedia products, today announced the launch of its inaugural Contour by Getty Images Portrait Prize, which aims to recognize excellence in portrait photography by an emerging photographer with fewer than five years industry experience.
The winning photographer will receive a $10,000 grant and have their work exhibited at the prestigious Polka Galerie in Paris throughout the month of October.
Ad Stars 2013, the biggest advertising festival in Asia which had entries of 10,431 works from 57 countries last year, is now calling for entries through the website and the deadline is now May 31. This year Ad Stars has altered categories for entries in order to meet the changing advertising industry.
Twenty-seven judges are named for final judging and nearly 160 judges are selected for the preliminary judging. Five executive judges will lead the judging including Jacques Seguela, Founder of RSCG Worldwide.
Common Ventures was formed in August last year by former Ogilvy Sydney creatives Brian Merrifield, Damian Damjanovski, James Crawley and Jane Burhop.
A series of short films will launch early next week.
VIEW THE TEASER
Previously based in the UK and part of the Wunderman network, both transfer to Australia with rich experience working on digital optimization strategies for key global clients like Microsoft, Nokia and Ford.