Austria-coverage.jpgIt hasn't taken long for the Austrians to pick up on BWM's realestate.com.au campaign starring their very own Arnold Schwarzenegger.

CB is not too sure what Austrian readers of Kronen Zeitung think of the campaign but guess they are as mildly amused by it as us Aussies.
IKEA-TEMPE-1.jpgThree Australian families bedded down at IKEA Tempe in Sydney last night after applying for the most unique Airbnb listing, that caught the attention of IKEA fans all around the world. The campaign was via The Monkeys with PR by Mango and Espresso Communications.

Shortlisted from more than 1000 entries, the three families who convinced IKEA hosts they were most worthy of this once in a lifetime stay, arrived as the Tempe store's registers were shutting down and doors were closing for the day.

VIEW THE VIDEO
AUSTRALIAN-STORY-ABC.jpgOne half of Jungleboys directing duo The Van Vuuren Bros, Christiaan Van Vuuren will be featured on Australian Story tonight at 8pm.

The story documents Van Vuuren's journey from making Youtube videos to pass the time while in a quarantine ward suffering from TB, to teaming up with his brother Connor and making the move into directing TV Commercials and Comedy TV Series.

VIEW A PREVIEW OF TONIGHT'S EPISODE
DDB Grad. Big Hit, Little TV.jpgDDB Group Australia has kicked off its Grad Program for 2015 with a call out to aspiring professionals in the marketing and advertising landscape to create a "Big Hit" for a "Little TV".
 
Now in its 16th year, the DDB Group Australia Grad Program is one of the most sought after in the industry with successful candidates securing a full time position with the leading advertising and communications group.

This year's theme, "Big Hit, Little TV", is inspired by the ongoing need to stand out in a cluttered market, an increasing challenge faced by clients on a daily basis. The group is looking for grads to demonstrate that they have a keen understanding of current media and how to create opportunities for themselves within this landscape.
VW-CONFIDENCE-2.jpgCB Exclusive: The Volkswagen Polo 'It's a confidence thing' campaign continues with the latest execution launched via agency DDB Sydney on the weekend.

VIEW THE SPOT

Agency: DDB Sydney
Chief Creative Officer: Toby Talbot
Creative Partner/Copywriter: Simon Veksner
Creative Partner/Art Director: Noah Regan
Head of Broadcast: Brenden Johnson
Agency Producer: Claire Seffrin
Managing Director: Nicole Taylor
Group Account Director: Duncan Stevens
Account Managers: Kim Friedlaender & Harry Mountier
Planner: Sam Payne

KENNARDS-1.jpgKennards Hire launched its latest advertising campaign blitz and brand refresh last night, spearheaded by a sponsorship of the Nine Network's The Block.

The suite of new work for television, outdoor, print, digital and social was produced by KONTENTED, who announced the deal with Kennards Hire last month.

The multi-channel integrated campaign is aimed at refreshing the brand of the family owned, independent Australian company. Already a trusted trade and DIY supplier, the TVC re-introduces the benefits Kennards Hire can provide to the larger commercial operator. Specifically, the suite of work seeks to outline the broad range of customers Kennards Hire can service - from small home projects to large infrastructure and commercial construction.

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Ben_low res.jpgJudges for the 2014 Media Federation Awards have chosen 56 finalists to battle it out for the honour of winning an MFA Award in the program's 16th annual year.

Says Brett Dawson, Media Federation Awards chairman and Bohemia managing partner:
"This years standard of entries confirms the growing influence the media function has on content, technology and marketing at large. We deliberately turned up our focus on recognising the work that has demonstrated return on investment and value creation for clients. Congratulations to all the finalists."

The 2014 Media Federation Awards finalists are:

Automotive
• Kia Motor Corporation, Game On, Initiative
• Toyota Motor Corporation Australia, Megafactories Toyota Australia: Built by People, TMS
TomWard-web.jpgEnero-owned agencies BMF Melbourne and Naked Melbourne will join together forming one team under the Naked brand, effective immediately. This change is specific to Melbourne only and the combined team will be led by Tom Ward (left), managing director of Naked Melbourne.

Says Ward: "Since moving into the same building a few months ago, the Naked and BMF teams have enjoyed collaborating on a number of projects. It was a natural next step for us to make it a permanent arrangement. This is a great team of people with very complementary skills and the change really enhances our scale and capability. Overall it is a win, win for clients and staff alike."

Says Dominic Stinton, CEO of BMF: "I'm a huge fan of Tom's and having considered what is best for our staff and clients in the Melbourne market, I am very confident the united team, now with greater capability, will continue making great work on an even greater scale."
MTV EXIT1.jpgMTV EXIT Foundation, together with USAID, Australian Aid and ASEAN has launched the latest installment in its long-running campaign to raise awareness of human trafficking around the world with a four-minute educational music video by McCann Australia.

The spot, "Broken Dreamers", features an original song by Paris-based electro pop artist Birkii, and tells the story of three characters caught in nightmarish modern-day slavery scenarios. The stories unfold in the form of a pop-up storybook, highlighting the collision of innocence and malevolence.

VIEW THE SPOT
Scary-BBDO.jpgI kinda like this new ad for GE, by BBDO New York.

The message is that new ideas are scary, and can only thrive in a welcoming environment.

I bet the ad will resonate with many ad Creatives, who'll feel it's an equally valid commentary on our own industry.

But is it actually true? READ ON...
Thanks Purple Star High Res Image.jpgLoyalty programs don't have to be complicated, points-based schemes, according to Telstra. Recognising the loyalty of Telstra's customers by saying Thanks and connecting them to the passion points in their life can be more impactful than a traditional points program.

So says Telstra's Nick Adams, Director of CRM, Digital and Loyalty, who will talk about the rising success of the telco's one-year-old Thanks loyalty program at the next ADMA Victoria Branch Guru Breakfast in Melbourne.

The breakfast takes place Thursday 18 September 2014, 7.00am to 9.00am at The Point, Aquatic Drive, Albert Park Lake, Victoria.

Adams spoke at a Guru breakfast last year about the launch of Thanks and will now share insights into the strategy behind the development, execution, delivery of the program, and how Thanks has helped Telstra connect people with the things they love.
Winephoria_logo[6].jpgWinephoria, a new service that helps pair people with the wine that's right for them, has launched with the help of Publicis CUBED, Melbourne. The new brand, previously trading under The Wine Sellers banner, utilises independent wine experts to help wine lovers better understand and enjoy their wine. With a unique 'wine concierge' that makes impartial decisions on wines based on a customers tastes and send cases accordingly, it's a service that is innovative and highly personal.
MYER 9065 Fashion Book OS-10-8_P01_common.jpgOgilvy & Mather, Melbourne was crowned Agency of the Year on Friday at the 23rd Annual Australian Catalogue awards at The Palladium at Crown in Melbourne, an event that celebrates the creativity, diversity and success of Catalogues as a media channel.

Finalists in the category, which was sponsored by AIW Printing, included Red Jelly, Cumming Agency and Studios, Working Girls Creative.

Says Kellie Northwood, executive director, ACA: "It was a great event and there was certainly a lot to celebrate for this year's winners, who are all very deserving. A special congratulations goes to Ogilvy & Mather - being honoured as Agency of the Year is undoubtedly a standout achievement.

"The awards are still the foremost retail event of the year and this night of nights aims to reward excellence and talent in an effective, vibrant and sustainable media channel."

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Screen Shot 2013-10-26 at 10.46.50 AM.pngScreen shot 2011-08-25 at 2.51.16 AM.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

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Screen Shot 2014-08-29 at 10.38.36 AM.pngWe hope you, like over 117,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
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The Work_CallforEntry_cover.jpgThe Call for Entries to The Work 2014 has been extended. The final deadline is this Tuesday, September 2nd.

Now in its 12th year of publication, The Work is a 400+ page, hard cover publication that features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as the only true permanent record of creativity for the entire region.

Please note that this year we have simplified the entry process:

All entries are to be supplied on a USB.

This will be used for both judging and artwork for The Work 2014 (this eliminates the need for agencies to send multiple expensive couriers and it will greatly speed up the production process of The Work 2014).

There are three things that differentiate The Work 2014 from traditional award shows:
STAPLETON-CHALLENGE.jpgCATMUR-CHALLENGE.jpgThe worldwide #IceBucketChallenge in aid of finding a cure for Motor Neurone Disease has started to spread into NZ Adland this week. After being challenged by Damon Stapleton, Shane Bradnick nominated Justin Mowday, Nick Garrett and Ben Fahy. In turn, Garrett challenged Paul Catmur yesterday and in turn challenged Nick Gallagher, Luke Farmer and Marty O'Halloran.

VIEW STAPLETON CHALLENGE
VIEW BRADNICK CHALLENGE
VIEW CATMUR + OTHERS CHALLENGE
VIEW GARRETT + OTHERS CHALLENGE

Donate to MND Australia
ARNI-AUSTRIA-LUCKY.jpg'Lucky Country', the fifth spot in the 'Australia Lives Here' campaign, has just gone live.

This one focuses on Arnie discovering the suburb profiles and investor section on realestate.com.au.

VIEW THE SPOT
Bankwest Business_Cleese.jpgBankwest has released the next phase of its new tv campaign with iconic comedy legend, John Cleese. Launching this Sunday (August 31), Bankwest Business will be featured in TVCs nationwide as well as print, outdoor and online.

The spots were directed by LA based Aaron Stoller through Revolver, with legendary Aussie DoP Russell Boyd, through Revolver. This is the fourth spot from the campaign, via Host Sydney. All spots were co-written with Cleese, highlighting the ways Bankwest is making banking easier for customers.

VIEW THE SPOT 
bulleit3-thumb-400x209-129537.jpgAustralia has continued to performed well at the shortlist stage of the 2014 Clio Awards scoring a further 29 finalist entries.

Clio has revealed finalists for the Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame categories.

On Tuesday it was revealed that Australia had scored 44 finalist entries with Leo Burnett Sydney leading the Australian agency charge with a score of 15, with the recent . Leo Burnett Sydney has continued its success scoring a further nine finalist entries in Audio, Audio Technique, Clio Music, Film Technique, PR and Hall of Fame bringing the agency's total to 24.
SAMSUNG BLACK CAT HERO[6][1].jpgBlack cats have been in the news lately due to the fact that they are being abandoned, and all because they don't take good selfies. The RSPCA in the UK reported that 70 percent of cats waiting for adoptions are black and one of the reasons people are ignoring them is they are trickier to photograph.

Samsung New Zealand, via Colenso BBDO Auckland, thought it could help and quickly reacted with a smart social campaign that offered a practical solution for all cat lovers whilst at the same time highlighting features of their latest smartphone, the Samsung GS5.

Working with renowned animal photographer Rachael Hale McKenna and the Auckland SPCA Samsung ran a very special photo-shoot that demonstrated how to take better photos of black cats, so people everywhere can help resolve the problem of abandoned or un-adopted cats

VIEW THE VIDEO
LOCO-1.jpgAn interesting web film from Sydney-based Lococrabz Productions for clothing company Minus 61.

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Donald Gunn.jpgThe Gunn Report has released 'The Power of Print', a study of the most awarded Print and Outdoor ads in the world, which identifies 13 basic Dramatic Formats used in Print advertising to engage consumers creatively and effectively. It's an analysis based on the creative ideas behind the most awarded Print and Outdoor ads in the world in the last 15 years.

A total of 1,028 award winning Print and Outdoor ads and campaigns from around the world featured in The Gunn Report's Print Library have been classified - an average of 50 of the highest ranked ads per year, from 1999 to 2013.
 
'The Power of Print' report includes a description of the specific thought process involved to identify each of the 13 Dramatic Formats, as well as a total of 140 examples of work which support the analysis. The most represented countries across the 140 ads and campaigns featured in the study are the United Kingdom (24 ads/campaigns), USA (21), France (15), Brazil (12), Germany (9) and South Africa (9). The five most represented agencies, with 5 ads/campaigns each, are AlmapBBDO (São Paulo), Saatchi & Saatchi (London), Saatchi & Saatchi (New York), Scholz & Friends (Berlin) and TBWA\Hunt\Lascaris (Johannesburg).
TripAdvisor-London.jpgTripAdvisor is used by millions of travel planners, just not intentionally.

It was agency Johannes Leonardo, New York's goal to make TripAdvisor an imperative destination within vacation planning in its latest campaign running in Australia, USA and France.

VIEW THE NEW YORK SPOT
VIEW THE LONDON SPOT
VIEW THE PARIS SPOT
303Lowe1.jpg303Lowe has announced a number of changes to the management line up in its Perth office, promoting Al Taylor (right) and Derry Simpson (left) to new roles.

Says Nick Cleaver CEO, 303Lowe: "We are pleased to formally announce Al Taylor's promotion to the role of group managing director of the Perth based companies and Derry Simpson's elevation to the role of managing director: strategy & innovation.

"Al and Derry make a formidable and complementary team; over the last six years they have proven just how effectively they work together building our Perth business and generating game changing campaigns for our clients."

Taylor's new remit includes responsibility for the group operations of the company which incorporates 303Lowe's full service offering, retail agency "Six", print broking operation "2Print" and a mandate to expand the business into other key strategic growth areas of content generation, PR and activation.
Screen Shot 2014-08-29 at 9.26.09 am.jpgUrban Purveyor Group has revealed they will be kicking off Oktoberfest celebrations in September with a tongue in cheek campaign via Channel Zero, designed to tell the true story of Oktoberfest.
 
This years' Oktoberfest campaign is driven by market insight that Australians are unaware Oktoberfest starts in September. It is a fundamental shift for Urban Purveyor Group, moving its media content away from the traditional forms and into the digital sphere. The brief was a content lead campaign, driven by an engaging video - an uncharted medium in the hospitality industry.

VIEW THE SPOT
Screen Shot 2014-08-29 at 9.15.30 am.jpgThe Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency and has launched a new campaign titled 'Investment Heroes in Disguise'.
 
Says Natalie Lockwood, general manager of marketing, ASX: "We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering."

VIEW THE SPOT
OLD-SPICE-ICE-1.jpgOLD-SPICE-ICE-2.jpgOld Spice's Isaiah Mustafa takes on the ALS #IceBucketChallenge - with a twist. Agency: Wieden + Kennedy, Portland.

VIEW THE CHALLENGE
5b506a55-32a6-464c-96a6-c993edf16699.jpgVideo advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.

FMCG is the dominant industry in video advertising with 18.2 percent share, more than 2.5 times higher than its 7.2 percent share of general display advertising, according to video advertising category data included for the first time in IAB Australia's quarterly Online Advertising Expenditure Report (OAER). Together, FMCG, retail and finance accounts for 43 percent of all video advertising. This is ahead of Metro TV advertising, where these three sectors account for 40 percent of advertising.
81d4f0f2-f92a-4233-979f-f92dfcf29142.jpgMonahan Dayman Adams (MDA) is set to launch a 50 year reunion on Friday, October 24, at Circa, Prince of Wales Hotel, Fitzroy Street St Kilda from 12.00-4.00pm.
 
Monahan Dayman Adams was an Australian powerhouse agency founded by Brian Monahan, Lyle Dayman (and later Phillip Adams) in Melbourne on 21 May 1964, during the height of Beatlemania.

For more information join the Facebook page, or RSVP to Robin Schutt robin18@bigpond.com or via phone: 0418 181 159.
Screen Shot 2014-07-20 at 8.31.31 PM.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Canning, group director at 72andSunny, LA.

BEST TV
Winner: The best TV for me is Jockey 'Supporting Greatness'. This is a funny idea and it's good to see a product like men's undies not taking things too seriously, while at the same time finding a statement that no man will disagree with at the cash register. READ MORE...
AdStars4_P1080603.jpgAdStars has announced a major increase in the cash prizes being offered by the festival to the Grand Prix winners. The seven year old Festival, which concluded last week, currently has on offer US$20,000 cash awarded as two $10,000 prizes to the top Public Service Grand Prix and the top Product & Services Grand Prix.

From next year this will increase ten fold with a total of $200,000 in cash to be awarded.

Held for three days from Thursday, August 21 through Saturday, August 23, AdStars 2014 saw the attendance of advertising professionals and other visitors from all over the world before coming to a grand closing. In addition to the increased cash prizes other changes for next year's event were announced.
Screen Shot 2013-10-26 at 10.46.50 AM.pngphoto[2].PNGThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, India, Singapore, Malaysia and Indonesia), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Germany, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries).

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
Screen Shot 2014-08-28 at 11.59.07 am.jpgIMB has appointed 303Lowe Sydney to manage its bundled advertising account following a competitive pitch against three agencies.

303Lowe will be responsible for IMB's online and offline creative work as well as its media planning and buying business.

IMB, founded in 1880, is the longest standing Building Society in NSW, serving a member base of over 180,000 with has an expanding branch network throughout Sydney, Illawarra, NSW South Coast, ACT and Melbourne.
9c91d387-e1da-4c12-81b9-832f7ea44c77.jpgEd Harrison, CEO of Yahoo7, has been elected as the new chairman of Interactive Advertising Bureau (IAB) Australia's Board.

Unanimously voted to the role by the IAB Australia Board, Harrison will work closely with CEO Alice Manners to promote the continued growth and success of the interactive advertising industry in Australia. His appointment is effective immediately.

In announcing the appointment, the IAB Australia Board also recognised and thanked exiting chairman Mark Britt for his leadership of the board.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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