azYRPmgkujtl0jO_sqfBiGILs9McW_SsTolDXjn2lMo.jpgOMD has again taken out first place in oOh!'s Melbourne Agency Showdown, its annual talent contest supporting UnLtd.

Competing against five other agencies, OMD impressed judges with their hip-hop dance squad "Optimum Direction". The agency then won the crowd over again when it donated $2500 of its prize money to disadvantaged young people.

Lucinda Sherborne's take-outs from Cannes

6 (1).jpgLucinda Sherborne is DDB New Zealand's head of planning and attended the 2015 Cannes Lion Festival to judge in the Creative Effectiveness panel. Here are her take-outs from inside and outside the jury room.

And that's a wrap!

2015 Cannes Lions. What a week. Advertising looks bloody good through the rosĂ© tinted hue of the Cote D'Azur.  Man, have we feasted on the splendors of the creative world. All the greatest ideas, thinkers and egos on this planet come together to serve up one hell of an imagination-defying dish. It's been dazzling, infectious, awe-inspiring, daunting and bombastic all at the same time.  

TAKE ONE: The noise around creativity for good is getting greater  
There is an increasing realisation that by creating a change or adding something to people's lives, brands will add something to theirs. Unilever was one of the main proponents of this and believe the brands that will matter in the future will be the brands that have social and cultural substance. Summed up in sound bites such as "marketing for people not to people" and "turning purpose into purchase".
australia 1-thumb-400x268-182373.jpgVideo ad tech company Unruly has launched a tool to help advertisers in Australia predict the virality of their video ads ahead of launch.

Australian advertisers will be able to use the predictive technology to identify the emotional,  social and behavioral triggers that drive the success of their video content down under. They will also know the earned media potential of their video ad before they have spent one dollar on media.
CleverBuoyWater.jpgIt wasn't exactly the brilliant performance of 2013 - when OZ was ranked #2 - but after number-crunching the final award tally for Cannes 2015 across 19 categories, CB can reveal that Australia is ranked #7 country in the world with a total of 42 Lions, behind first placed USA (283 Lions), UK (123), Brazil (90), France (80), Germany (69) and Spain (48).

New Zealand was ranked #12 with 20 Lions, behind Canada (35 Lions), Japan (28), Argentina (25) and Sweden (24).

With 42 Lions Australia was ranked #1 within the Asia-Pacific region followed by Japan (28 Lions), New Zealand (20), China (15), Singapore (14), India (13), South Korea (10), Thailand (9), Malaysia (6), Indonesia (4), Pakistan (3) and Hong Kong (1).
QBE-Insurance-Australia.jpgHavas Media Group Australia has added QBE to its growing client portfolio, winning the media account following a competitive pitch.

Says Mike Wilson, CEO, Havas Media Group Australia: "This is a fantastic win for our agency as QBE becomes one of the biggest clients in our expanding portfolio. We're excited about the opportunities smart strategy, innovation, and data and analytics have to offer within the insurance category, and we're looking forward to working with QBE to drive its campaigns further."

Havas Media will begin work with QBE immediately and will manage the insurance brand's media buying portfolio across all media.

MS_Maddy.jpgOne of the biggest issues when discussing Multiple Sclerosis is trying to communicate how different each experience is. No two stories are ever alike.

The Brand Agency interviewed different people living with MS, and shared their stories with various artists.

The Brand Agency asked each artist to interpret these stories.

The campaign, Pictures of MS, demonstrates the many different challenges that different people living with MS might endure.

VIEW THE MADDY AD
VIEW THE JOHN AD
VIEW THE DONNA AD
Foto_Henry_Lentes (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

BEST TV
Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. There are endless possibilities in this kind of storytelling and that's the key to create disruptive advertising. The bearded skaters and the weirdo singer are both tremendous hooks that keep your attention till the end of the ad. READ MORE...
CB-BLOG-GRAB.jpgBESTADS-CB-RANK-JAN-23.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, Japan, Singapore, Malaysia and Thailand), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries). The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
tinnnnny.jpgCurious Film's global credentials now include a formal partnership with the only production company ranked in the Palme D'Or's top ten, ten years in a row - Hungry Man.  

After doing rather well at D&AD a month earlier Curious Film hoped to come home with a Lion to add to the Pencils in their showcase. Yet, they returned with much more. Curious and Hungry Man (Los Angeles, New York, London, Rio and Sao Paulo) made their bond official in Cannes, resulting in a collective award haul of 3 Gold, 4 Silver and 4 Bronze Lions. They celebrated their new bond by dominating the spotlight in Branded Content & Entertainment.
NBL2186_RH_Full_Page_Ad_FA_O.jpgNapier & Blakeley have launched a new campaign via boutique creative agency Red Robyn Design to announce the launch of NBtax.

NBtax has been created purely to focus on the growing needs of property investors in Australia who are missing out on potential property tax depreciation deductions for their property investments. Their aim is to take the pain out of property tax depreciation and turn it into a simple and quick one stop shop.

Red Robyn Design created the brand strategy, creative and media campaign for NBtax. The objective of the campaign is to create awareness and educate its target market. The campaign launches in print and online commencing July 6, through publications such as Smart Property Investment, Which Investment, Your investment Property, Australian Property Investor, and Real Estate magazines such as Raine & Horne and Hocking Stuart.
cadreonpics (1).jpgIPG Mediabrands Australia is promoting Jessica White (left) to managing director of programmatic business Cadreon, as current MD Marc Lomas (right) prepares to take a major role in Cadreon's international operations.
 
White steps up to managing director of Cadreon from her current position as general manager in a period of sustained growth for the business. Launched in August 2011, Cadreon now has total staff approaching 40 people and a series of industry firsts achieved as programmatic has become a major business driver for clients.

Quiip celebrates 5 years with new business wins

quiippic (1).jpgAustralian social media and online community management company Quiip has celebrated its five-year anniversary in the best possible way: with a host of new business wins including leading entities from the consumer, utilities, government, financial services and health sectors.

Joining Quiip's growing client portfolio are Sydney Writer's Festival, NSW Health STI Programs Unit, VicHealth and BCNA (Breast Cancer Network Australia).
earthy1.jpgSt Hallett, one of the Barossa's prized vineyards has put its Earthy wines in the spotlight exclusively using APN Outdoor's outdoor inventory in their most recent campaign, via Cummins&Partners South Australia.

The multi format campaign, using a mix of billboards, elite screens, static cross track and transit, all with a slight twist, dramatises the Earthy character of the winery, bringing it to life in a high impact attention grabbing way, targeting those who fall into the brands key demographic but might not yet be aware of the products.
Alisun Armstrong Exec Dir Midas Awards.jpgThe Midas Awards, the only awards show to recognise excellence in financial marketing and advertising on a global scale, has launched its call for entries for 2015 with the deadline falling on Tuesday, September 15, 2015.

Each year, executive director Alisun Armstrong (left) strategically updates and evaluates the competition and its categories and implements changes to reflect the innovative work currently being produced in the financial advertising and marketing industry. This year, Midas Awards expanded its Use of Discipline categories, introducing both Effectiveness and Recruiting categories.

ENTER HERE
Howard_Spreadbury.jpgM&C Saatchi has appointed highly regarded retail marketing specialist Howard Spreadbury to head of retail.
 
Widely considered one of the most innovative retail specialists in the market, Spreadbury has had a long career meshing data and technology with in-store environments for brilliant results.
 
He comes to M&C Saatchi from DDB Shop where he was managing director, following lengthy stints as head of brand alliance for Westfield UK and business development manager at Westfield Australia.
image003.jpgAir New Zealand via Host Sydney, has released the most recent instalment of its successful 'Meanwhile in... New Zealand' campaign - celebrating daily services to the New Zealand ski fields with an epic snow fight between the age old on mountain rivals.

WATCH THE VIDEO
Image 1.jpgWith the results for Cannes 2015 now in, advertising agencies across Australia have already begun the hard road to creating their entries for 2016. So Creative Fuel with the aid of Cummins&Partners Sydney and Melbourne (as well as a host of industry luminaries) have stepped up to help the cause and create something truly useful for our industry - The Award Show Case Study Song of the Year. A meticulously crafted soundtrack guaranteed to emotionally manipulate even the most hardened award juror into coughing up metal.
 
WATCH THE VIDEO
Sanitarium-Wellbeing-Services-_weblogo.jpgSport and entertainment agency Gemba has been appointed as retained sponsorship agency to major FMCG brand Sanitarium Health & Wellbeing, following a competitive pitch.

As part of its broad remit, Gemba will work across key Sanitarium brands Weet-Bix, Up&Go and So Good.

The agreement will see Gemba help the brand leverage relationships with AFL, Cricket Australia and a yet to be announced third sponsorship while utilising various ambassadors including cricketer Brett Lee, football star Tim Cahill and surfer Stephanie Gilmore.
unnamed.jpgStraight singles looking for a date on Tinder this week have been offered a different kind of match - the chance to swipe right for gay rights. Over the past two weeks, more than 4,000 Tinder users in Australia have matched with an account dedicated to marriage equality that asks keen daters to 'Swipe Right for Rights'.
 
The idea was conceived by Andrew Torrisi and Chloe Saintilan, two creatives at Whybin/TBWA Sydney, alongside advocacy group GetUp! to give users a chance to show their support for those who can't look forward to wedding bells as part of their Happily Ever After.

Tinder users who form the perfect match with Swipe Rights are invited to sign a petition supporting marriage equality.

Says Sally Rugg, human rights campaigner, GetUp!: "Tinder is full of people with open minds and big hearts and that's exactly who we need standing with us to win marriage equality in Australia.


Screen Shot 2015-07-01 at 1.51.39 pm.jpgFairfax has today unveiled a new marketing campaign to promote the launch of Drive.com.au, featuring TV personality Blake Garvey.

The through the line campaign developed by digital agency WiTH Collective, highlights the tough decisions Garvey has had to make, and how the new Drive.com.au is helping to guide him through the process of choosing the right car, first time.

VIEW THE SPOT
Screen Shot 2015-07-01 at 12.40.27 pm.jpgA timely campaign highlighting the potential ramifications of online piracy was launched last Friday on The Project with a film directed by Curtis Hill from Mr Smith.

The spot stars Aussie icon John Jarratt, and was one of two commercials that saw Hill nominated twice in the Young Director Award competition in Cannes this year.

VIEW THE SPOT
simon01sm.jpgOne of the most experienced and sought after animation directors and VFX supervisors around, Simon Maddison of CE Sydney cements his creative relationship with Carnival as one of its specialist directors.

Says Maddison: "Having a company like Carnival to help realize the many and varied visions that get thrown our way is incredibly exciting. We've always had such a great experience working together and it just made sense to take that collaboration to this next level."
Screen Shot 2015-07-02 at 8.34.53 am.jpgHeinz has launched its new 'Best Beanz on the Block' campaign via Channel T, to launch its new Heinz Beanz Creationz product.

The campaign aims to show that beans can play a greater role in Australian meals.

VIEW THE SPOT
Kenny Stewart & Adrian Roeling (1).jpgDentsu Aegis Network has today announced the rebrand of Mitchells to Dentsu Mitchell, bringing together two of Asia Pacific's most iconic media brands and launching the Dentsu Media brand in Australia.

In Australia, Dentsu Mitchell will be led by chief executive officer, Kenny Stewart (left) and managing director, Adrian Roeling (right).

The rebrand takes effect immediately in Australia and will involve Mitchells' four offices in Melbourne, Canberra, Sydney and Perth. Dentsu Mitchell will number over 110 staff nationally. Globally, Dentsu Media operates in 15 markets with 24 offices across Asia, Russia, Northern America and now Australia.
Screen Shot 2015-07-01 at 11.19.03 am.jpgUPDATED TO INCLUDE TVCs

Cadbury has announced a partnership with blockbuster Logie Award-winning reality talent show The Voice Australia for its upcoming season, aiming to free the joy through music. To extend the partnership further, Cadbury is also teaming up with award-winning international superstar, Jessie J, as she fills the Coach's red chair for her debut season in Australia.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
IMG_2243_BW (1).jpgMarmalade Melbourne will celebrate its 13th birthday this month, a milestone that sees the agency; which remains independent to this day, transition out of its infancy.

Change comes easily to Marmalade, having been embraced by the agency since it started out in 2002 to great success. This fresh and flexible approach has built momentum for Marmalade, which has recently enjoyed "a string of new business wins" says director of client services Lisa Gumbleton. These include VicRoads Custom Plates, MLC School, Melbourne Stars, and Our Watch, as well as exciting new campaigns for beyondblue and Murray Goulburn.
SPC FAMILY CANS PR IMAGES - LEO BURNETT MELBOURNE-thumb-400x283-181482.jpgThe Communications Council has today announced 61 campaigns from 27 clients and 22 agencies have made it through to the final stages of the 2015 APMA Star Awards.

Running for ten years, the awards celebrate the finest promotional and experiential marketing work from Australia and New Zealand.

Leading the way, Leo Burnett Melbourne secured 12 finalists spots, followed by Momentum Worldwide with seven, and ApolloNation with five.

VIEW THE FULL LIST OF FINALISTS - 2015 APMA Star Awards Finalists.pdf

Ernst and Coats l-r (1).jpgSearch and digital experience agency Reprise Australia has announced the appointment of David Coats (right) and Chris Ernst (left) as general managers of the national network.
 
Ernst and Coats have worked for Reprise for more than two and a half years, originally joining as performance director and SEO & analytics director respectively.

Ernst will now take the role of general manager, client advisory team, with his primary focus being on client relationships and the overall delivery of the agency's search and digital marketing solutions. Coats will be general manager, digital solutions team, focused on leading an integrated holistic digital solutions product.
Screen Shot 2015-07-01 at 8.44.33 am.jpgKitKat Australia has kicked off a digital content campaign, as part of the brand's "Celebrate the Breaker's Break" brand campaign created in partnership with The Conscience Organisation (TCO).

The 12-week blitz is one of biggest digital campaigns for Nestlé Australia for 2015 and spans YouTube, Facebook and Twitter.

VIEW THE SURPRISE BREAK FILM
VIEW THE DAD BREAK FILM
VIEW THE TRENDING BREAK FILM
VIEW THE PRODUCTIVE BREAK FILM
VIEW THE 3PM BREAK FILM
VIEW THE BE YOURSELF BREAK FILM
VIEW THE ZONED OUT BREAK FILM
VIEW THE ULTIMATE SELFIE BREAK FILM
Screen Shot 2015-07-01 at 8.27.34 am.jpgThis week Volkswagen has launched a content campaign via Facebook to support the iconic Golf in Australia. In a response to the changing media landscape this is the first time Volkswagen has invested entirely in digital channels to deliver their brand message.

It is a collaborative effort from DDB Sydney, Mediacom, Facebook and Robber's Dog Films that has resulted in a video series set in the Australian Outback, where 'Tom from Volkswagen' is trying to sell the innovative Golf to a group of skeptical locals. He's a fish-out-of-water in the remote town of Blinman in the South Australian Flinders Ranges but his persistence and belief in the product slowly wins over the locals.

VIEW THE VIDEO SERIES
mediarbdlogo900px (1).jpgIndependent agency, Deepend, has been appointed as the full-service digital partner by online experience retailer RedBalloon.

In a partnership that will bring together one of Australia's most established digital businesses with Australia's largest independent digital agency, RedBalloon has engaged Deepend to be its long-term strategic partner as they move into the next phase of evolution.
125a872.jpgAustralian digital marketing agency, indago digital has won three new clients in quick succession.

In the last quarter, indago digital began working with the Merivale Group, Money3 Group (including Cash Train) and CreditorWatch, offering SEM, SEO & Google Analytics services.

Says Gary Nissim (left), MD, indago digital: "We're working hard to keep our clients happy, investing additional resource into their online campaigns to deliver impressive results. It's that mentality and drive that has provided us with these three referrals and subsequent wins."
sorrellNarisetti (1).jpgSir Martin Sorrell (left), the founder and chief executive of the world's largest marketing communications group WPP, will be a keynote speaker at this year's Future Forum, hosted by The Newspaper Works.

Raju Narisetti (right), the senior vice president, strategy for News Corp (US), has also been confirmed as a speaker at this year's forum.

The theme for this year's Future Forum will be "Influencing a connected world" and the two day event will be held on September 10 and 11 at the Hilton Hotel in Sydney. Sorrell and Narisetti will speak at the Plenary on 11 September and the Newspaper of the Year Awards will be held that evening, at the conclusion of the forum.
IMG_5759.jpgTourism Western Australia, Australia's South West and Cummins&Partners have announced the launch of their latest project, the Live Stream Stream to promote the Southern Forests Region of Western Australia.
 
Following the bushfires that affected the Southern Forests Region earlier this year, Cummins&Partners was tasked with developing a way to show West Australians that the area was ready to once again welcome visitors.

VIEW THE LIVE STREAM STREAM
Screen Shot 2015-07-01 at 7.21.15 am.jpgNando's Grocery Australia has launched a set of eight ads for the Nando's Peri-Peri Sauce range via Image Fusion, encouraging Australians to find their perfect sauce-y match.

Similar to traditional dating ads and online love-seeking platforms, the campaign features eight characters who have all found love at first bite on PeriHarmony, Nando's sauce matching site. The campaign is designed to highlight that Nando's Peri-Peri Sauces are packed full of flavour and available in a range of heat levels to suit all tastes, giving everyone the opportunity to add something exciting to their dish.

VIEW THE TERRANCE SPOT
VIEW THE TRACEY SPOT
VIEW THE BEN SPOT
VIEW THE CHERYL SPOT
VIEW THE BRUCE SPOT
VIEW THE TOBIAS SPOT
VIEW THE EMILY SPOT
VIEW THE HAZEL SPOT

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