Samsung House Hero.jpgFor a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead.
Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design.

WK_Mark Fitzloff B&W.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mark Fitzloff, executive creative director at Wieden + Kennedy, Portland.

Winner: BBC Music, God Only Knows. As a California kid, I consider the Beach Boys a sacred cultural institution of my native homeland. They were the third concert I saw live, after Neil Young and Pat Benatar and right before Van Halen. The musicians could've been performing in tracksuits on a highschool soundstage, and this still would've been my favorite spot. READ MORE...
Ross_B.jpgM&C Saatchi Sydney has made yet another world class bolster to its burgeoning strategy stocks with the appointment of BBH London strategy director & partner Ross Berthinussen to group strategy director.
Reporting to chief strategy officer Justin Graham, Berthinussen will help shape and drive the M&C Saatchi Group's strategic offer in the newly created role.
Elevit screen shot.jpgLeading independent digital and health marketing agency, Orchard, has launched a global digital consumer platform for one of Bayer Healthcare's leading products, Elevit.

Elevit is one of the foremost pregnancy multivitamins available in more than 30 countries worldwide.

Orchard won the l pitch to develop the global digital strategy for Elevit and was also awarded the Certified Developer Agency (CDA) to Bayer Australia.
2_Tim color.jpgFollowing yesterday's news that he had departed Leo Burnett Singapore, Anthony Gregorio, CEO Havas Worldwide Australia Group, has announced today the appointment of Tim Green as executive creative director of Havas Worldwide Australia, effective early December.

Green will fill the void left by the departure of Steve Coll who moved to Droga5 Sydney in late March of this year.
DSC_0010.jpgFollowing a competitive creative pitch, Sydney agency Core has won the QBE Australia account.

Core's appointment marks the insurer's plans to elevate its position in the highly competitive insurance category.

Says Christian Finucane (right), Core creative partner: "We're over the moon they selected Core's idea to help them achieve that."
Lowlife.jpgPlaybig director Luke Eve has won best direction at the Australian Online Video Awards for his web series Low Life - a black comedy about depression.

Open Channel and ScreenPro, in association with Film Victoria and YouTube Australia, hosted the first Australian Online Video Awards last Tuesday 14th October at Melbourne's Docklands Studios.
The full list of winners can be found on the OVAs homepage here.
459954645_640.jpgCreative Standards International president, Nancy Ross has announced the winners of the 22nd annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions: TV/Cinema/Online Film; Integrated Campaigns; Press; Interactive; Outdoor; Design; Promotions & Incentives; Radio; MD.jpgCrafts;  Direct Marketing; Branded Entertainment and Ambient Media.

Australia has scored one Gold and two Silver Awards. Finch Sydney scored a Gold in Craft Television - Direction for NZTA's 'Mistakes' spot via Clemenger BBDO, Wellington. Duchenne Muscular Dystrophy's 'The Most Powerful Arm Ever Invented' Havas Worldwide Australia and Red Agency scored two Silver Awards in the Websites category.
Welcome to the Skyloo.jpgCity workers and visitors in the centre of Sydney are being treated to a unique experiential activation via XPO Brands, which showcases Kleenex Cottonelle Flushable Cleansing Cloths.

The Kleenex High Rise Experience introduces consumers to the comfortable and luxurious new level of clean they can experience using both Kleenex Cottonelle toilet tissues and wipes.

Rapid Films launches new venture Rapid VR

Shark.jpgLeading Sydney based production company, Rapid Films, has today announced an exciting new venture with the launch of Rapid VR, specialising in 360 degree immersive virtual reality video content.

Utilising custom made rigging and film techniques; Rapid VR works with clients to produce exhilarating content, providing viewers with the ultimate 360 degree experience allowing them to be completely engulfed into a scene.

Co-founder and director of Rapid VR, Dave Klaiber, says the sky is the limit with an increasing number of Australian businesses embracing virtual technology.
TimGreen.jpgCampaign Brief Exclusive: Leo Burnett's global chief creative officer Mark Tutssel has commenced a global search for a replacement for current Singapore creative head, Tim Green (left), who is returning to Australia.

Tutssel told Campaign Brief Asia he is currently in the process of talking to various world class creative leaders about getting them to join the network in Singapore.

"Singapore is a very important market for us - it's the business capital of Asia Pacific," said Tutssel. "We are going to build a very strong business out of there."

In May this year Green was elevated from ECD to chief creative officer of the Singapore agency and global creative director on SKII. The move also saw Clarence Chiew join the agency from Iris Singapore as executive creative director. Green joined Leo Burnett Singapore from their Sydney office in April 2013. He replaced previous ECD Ted Lim, who had resigned to join Dentsu Asia as their chief creative officer for Asia.
CUZ_AND_JIM.jpgAs the oldest advertising club in Australia, the MADC has a proud history of supporting and celebrating creativity in Melbourne, with its mainstay being the MADC Awards and the party that went with it. However declining entries made the show financially non-viable and put the future of the club in jeopardy.
But with the announcement of a new era for the MADC comes the announcement of two new presidents, cummins&partners co-ECDs Ben Couzens and Jim Ingram, to help continue fostering and promoting creativity within the Melbourne advertising community. And it also comes with a fresh approach to celebrating the work.

Maud expands on the back of new business

Maud_Adam Vella, Camilla Belton, Richard Smalley.jpgMaud continues to grow its Sydney practice with three new hires following a streak of new projects from clients including the University of Sydney, Australian Broadcasting Corporation, Jurlique, Accor, Lend Lease, Chifley, and the National Institute of Dramatic Art (NIDA).

Camilla Belton has joined Maud as writer and editor overseeing the studio's new branded content and editorial division. She joins from Winkreative studio in London, founded by publisher Tyler Brûlé in 1998, where she was copywriter and editor. She has also edited a number of acclaimed design books and interiors magazines.

Comedy director Harold Einstein joins Curious

Old Table 223.jpgCurious Film is now representing director Harold Einstein in Australia, New Zealand and Singapore through a deal with Dummy, the production company Einstein opened at the start of this year with his longtime executive producer, Eric Liney.

Says Peter Grasse, executive producer, Curious in Sydney: "Beyond the comic charm of Harold's work, I'm inspired by his process."

Veksner: Has the 'ta-da' moment had its day?

cloche.jpgBy Simon Veksner
Creative Partner, DDB Sydney

On another website, a Chief Marketing Officer was saying that he hates the 'ta-da' moment, when an agency does the big reveal of their new campaign.

So... why do we do it?

If we scrapped it, we would certainly save time and money. A 'big' presentation takes a day or two days of studio resource, plus the cost of the materials, which pretty much all ends up being wasted.

And it would save stress. There's always a late night or two putting that ta-da together. And the big build-up to the reveal can create big anxiety; if you haven't cracked it, it's a disaster. READ ON...
Screen Shot 2014-10-20 at 6.40.48 am.jpgToday one crazy entrepreneur will take the meaning of 'passion' for his and  business partner Chad Stephens' startup to a whole new level, when Pop! co-founder and CEO Chris Koch swallows a small computer to demonstrate what his new app can do for the world.

Pop! makes mobile shopping and web forms simple by storing and protecting all your personal information on your mobile device. It is launching a $10,000 giveaway that will see the winning entry drawn from within Koch's body.

Screen Shot 2014-10-20 at 6.54.05 am.jpgJack Daniel's has been bringing people together since 1866 and while its whiskey hasn't changed one bit in all that time, the way people socialise undeniably has. The world is a much smaller place than it was with everything and everyone infinitely better connected.

To reflect this, as part of their Christmas campaign this year, the brand has announced a technological advancement for long distance fans. Today sees the launch of Holiday Holograms, a nationwide search that will bring together Jack Daniel's fans from thousands of kilometres apart to share a drink and catch up using cutting edge, real-time holographic technology via Arnold Furnace.

NEWSLOGO.jpgToday, Vice Media, the world's leading youth media brand and digital content studio, has announced a major global expansion of its award-winning digital news channel, Vice News. The expansion into seven new markets follows Vice News' rise as the fastest-growing news channel in YouTube's history.
Screen Shot 2014-10-17 at 11.24.02 am.jpgTo celebrate the launch of Fairfax Media's new online travel inspiration site, The Royals and GASinc have collaborated with some of Australia's most interesting musicians.

Says Nick Cummins, creative director, The Royals: "It's days like this that I really enjoy my job. Working with the traditional Indian and African artists was a bit like having a holiday in itself."

Says GASinc: "It was enlightening to work with such a diverse bunch of musos and help develop a unique radio campaign that lets the music tell the story."

LISTEN TO THE FIRST SPOT - Fairfax Media-Traveller-Africa 30R FAI00018_A_1-SHORT END TAG.mp3
LISTEN TO THE SECOND SPOT - Fairfax Traveller-India-Short Tag.mp3

NAKED WATCH FOR GOOD-02[2].jpgNaked Communications Australia has been announced as one of only four winners globally in the internationally renowned Cannes Chimera Award.

Now in its fourth year, the award is a joint initiative from the Cannes Lions International Festival of Creativity and the Bill and Melinda Gates Foundation.  It has been created to use the creativity and problem-solving abilities of the communications industries for good on a global scale.

This is the second year that the Cannes Chimera has been awarded to Naked Communications Australia. The agency was selected as winner of the third prize with its Act Button idea.

Naked Communications' idea is called Watch for Good. Today, as pre-roll and interruptive video ads become more pervasive, 'skip' functionality is increasingly common as a way of ameliorating viewer frustration. This initiative partners with providers to add another option to their ad format - 'Watch For Good'. By pressing the 'Watch For Good' button instead of 'skip', they watch the ad in full. The advertiser pays the same pay-per-view cost, but the publisher shares this, donating a defined portion of it to the Watch For Good fund, which then invests in various altruistic projects.
Screen Shot 2014-10-17 at 7.30.47 am.jpgThe Australian Institute of Management (AIM), Australia's most prestigious training and member organisation for managers, has unveiled a new comprehensive media campaign via Brand Council.

It follows the historic merger of AIM's state-based divisions in 2013.

VIEW THE PRINT - AIM_example print.pdf
Melb Polytechnic.jpgThe North Melbourne Institute of TAFE, one of Australia's prominent tertiary education providers, is repositioning and relaunching as Melbourne Polytechnic and has chosen Publicis Mojo Melbourne to lead communications for the transformation.

With a new $19 million grant in place from The Victorian Government, Melbourne Polytechnic will continue its transformation to become a more competitive and attractive education destination not only for Victorian-based enrolments, but also for students nationally, across Asia Pacific and reaching out to Europe.
EltonJohn.jpgBrianMay.jpgThe Beach Boys' masterpiece "God Only Knows" remade with the help of a few friends to celebrate the launch of BBC Music. With the 80-piece BBC Concert Orchestra at its heart and 27 ridiculously talented musicians from a wide range of genres, this "impossible orchestra" represents the talent, diversity and musical passion found every single day throughout the BBC.

It features Pharrell Williams, Elton John, Lorde, Chris Martin, Brian Wilson, Kylie Minogue, Stevie Wonder, Brian May, Chrissie Hynde and many more. Agency: Karmarama London.

RIALT_Talent.jpgCommercial Radio Australia (CRA) has unveiled the $25 million industry-wide "Radio. It's a Love Thing" radio brand campaign via Eardrum, at the National Radio Conference in Melbourne today.

Chairman of the CRA brand committee and Australian Radio Network, chief executive officer, Ciaran Davis and Eardrum creative director, Ralph van Dijk presented the campaign to the nearly 600 attendees and described it as one of the most integrated and impactful brand campaigns that the industry had rolled out.

Winners (3).jpgConstruction worker Ernie Ciaschetti has won the Best Student award at ADMA Creative School in Sydney. As it turns out, tutors at ADMA Creative School discovered builder Ciaschetti is also pretty good at nailing radio scripts, print ads and social campaigns.
Ciaschetti led this year's crop of 24 graduates to take the title of best in class. He was feted at the graduation party last night at Hotel CBD.
2b74f01.jpgA new board of directors has been appointed at today's Annual General Meeting (AGM) of industry body Commercial Radio Australia (CRA), held in Melbourne before the National Radio Conference.

Adam Lang, managing director of Fairfax Radio Network was elected as chairman of CRA, replacing outgoing chairman, Rhys Holleran, CEO of Southern Cross Austereo (SCA) who completed his second term from 2012 - 2013, having also been chairman from 2001 - 2004 and remains on the board.
Andy Taylor.jpgStarcom MediaVest Group has today announced the appointment of Andy Taylor as national investment director.
Taylor has more than 20 years of media agency trading and media sales.
Previously working at Aegis in the UK, Taylor also worked for two different media vendors, The Mail on Sunday and Titan Outdoor, gaining a wealth of experience from "the both sides of the fence".
Most recently, in his role at OMD New Zealand, he pioneered and implemented new-to-market trading techniques that delivered great growth and opportunities for the business.
D&AD New Pencil Line-up 2015.jpgD&AD is set to replace its In Book and Nomination Awards with two newly designed Pencils as part of an Awards-wide refresh, bringing better clarity and coherence to the existing levels.
Coming into effect from the 2015 Professional Awards onwards, D&AD will award Wood and Graphite Pencils at the equivalent bronze and silver levels, bringing them into line with the Yellow, White and Black Pencil structure. The new Pencils are designed by Turner Duckworth and will be incorporated across all of D&AD's Award programmes, including the New Blood Awards and the new Next series of Awards, launched earlier this year.
ben ross.jpgThe annual R U OK? Golf Day will be held on Friday 28 November at Moore Park Golf Course, Sydney to help raise funds and awareness for suicide prevention charity R U OK?
R U OK? was founded in 2009 by the late Gavin Larkin who wanted to create a world without suicide after experiencing the suicide death of his father, Barry Larkin.

Screen Shot 2014-10-16 at 12.32.07 pm.jpgTripAdvisor, the world's largest travel site*, has today announced the winners of the TripAdvisor TV Ad Contest, its first-ever user-generated ad contest. The Australian finalists are Adelaide student Carolyn Duchene, for her submission of a Claymation-style ad, and Sydney-based camera assistant Scott Wood.

WUW.jpgWUW3.jpgBBDO and Proximity Singapore's "World Under Water" campaign for CarbonStory has made it through to the final three contenders in the the FWA Web Project of the Year competition. It's the only finalist from the Asia Pacific region.

The three shortlisted entries competing for FWA Web Project of the Year can be viewed here. You can decide the winner by voting for your favourite.

The "World Under Water" campaign, celebrating World Environment Day (5th June), gives a one-of-its-kind interactive web experience that uses Web GL to show viewers the catastrophic impact of global warming and melting ice caps on their very own neighbourhoods with the help of Google Street View. Users can choose any location in the world on Google Street View and see what it will look like after sea levels have risen. They can then share their Street View under water on Facebook and Twitter. The idea isn't just about shocking people, but giving them an opportunity to be a part of the solution by calculating and offsetting their carbon footprint using CarbonStory's website.
Screen Shot 2014-10-16 at 9.20.38 am.jpgFollowing the launch of its recent 'Come With Us' campaign featuring casting tapes of Hollywood stars including Bruce Lee and Seth Rogan, SKY TV has released another spot featuring Breaking Bad star Aaron Paul via DDB NZ.


Regional Creative Director, DDB Asia Pacific: Andy Fackrell
Senior Business Director: James Blair
Head of TV Production - Judy Thompson
Editor - Mark Trethewey
Producer - Nikita Kearsley
Rights Management - Bedonna Smith / Julie Arie
SKY Television
Director of Marketing: Mike Watson
SKY's Head of Brand: Maureen Talpin

chanel_1.jpgChanel No. 5 has launched its new film 'The One That I Want' conceived by writer/director/producer Baz Luhrmann with production design by Catherine Martin, starring supermodel Gisele Bündchen and actor Michiel Huisman.

The film is evocative of Luhrmann's inimitable style, which beautifully encapsulates the essence of the brand that is Chanel. Working with his own production company, Bazmark and Sydney based production company Revolver, the project was EP'd by Paul Watters, GM of Bazmark, with Catherine Knapman and Michael Ritchie as EP/ producers. The film was edited by the incredibly solid Jonathan Redmond and all VFX work was beautifully put together by The Mill.


MARGARET-ZABEL-thumb-400x266-67768.jpgFollowing three years as CEO of The Communications Council, Margaret Zabel has accepted VP marketing role at McDonalds and will be leaving The Communications Council at the end of December. 

Under Zabel's leadership, the industry body has forged a number of important alliances including confirming an international association with the UK's IPA and forming greater ties with the AANA and MFA through the development of collaborative best practice projects and industry events.
Dairy Dash 02.jpgIn a first for Australia's farmer-owned dairy company, Devondale has launched Matilda's Dairy Dash via Oxygen Interactive, in a bid to combat the pressure of discounting from private label brands and to drive loyalty among mums.

The campaign fronted by Matilda, the Devondale Cow, uses mobile gaming, a consumer promotion and a printing technology new to Australia whereby unique codes are only revealed on packs once they're chilled.


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