Corey Swaffer CD KWP-web.jpgCB Exclusive - Campaign Brief can reveal that KWP! Adelaide senior writer Corey Swaffer has been appointed to the role of creative director.

Swaffer, who was in a caretaker role following the departure of long time CD James Rickard, has now been officially promoted to the position.

Swaffer has been with KWP! for almost seven years, working on clients including Coopers Brewery, Yalumba, South Australian Tourism and the Motor Accident Commission.

Says Swaffer: "I'm excited about the opportunity to continue to build on the great creative reputation of the agency."

Says KWP! managing director, John Baker: "Corey was the clear choice for our new CD. He has proven himself over his time at the agency and continues to do so."

New Serviceplan Group Global ECD talks to LBB London's Addison Capper at Golden Drum 2016

Jason Romeyko left Saatchi & Saatchi after 23 years because "the spirit was no longer the same as when I started," he told LBB this week. 

Speaking at Golden Drum 2016 in Ljubljana, the former Worldwide Executive Creative Director added: "But that's ok. We all have a right to change and evolve. And besides, I wanted to go and write books anyway." 

He mourned the closing of several Saatchi & Saatchi offices and the eroding "chutzpah" when it comes to clients and creativity, driven by the convergence of the Publicis Groupe's agency brands. However, the Australian-born, long-time Europe resident was enthused about his new role as Global Executive Creative Director on the Creative Board of the Serviceplan Group.


37315587-4D20-40D4-A3D1-97838EF7054AHome.jpgAussie photographer Gary Sheppard is launching his fine art photography exhibition 'I Am Someone' on Saturday November 5 - 19 at Special Group Gallery in Surry Hills, Sydney.

Sheppard will present a series of portraits of rescued farm animals with all proceeds going to help the animals.

Event details:
What: Gary Sheppard - I Am Someone
Where: Special Group Gallery
Address: 270 Devonshire Street, Surry Hills, NSW, 2010
Starts: Saturday, November 5, 2016
Unknown.jpgLuscious photographer Hugh Hartshorne was the mentor for a recent creative project -Jerrinja Exposed, a community education program supporting the indigenous youth of the Jerrinja Tribe in the South Coast of NSW.

The team worked tirelessly developing a creative education program teaching photography and graphic design to the children.

Says Pip Mackenzie, EP, Luscious: "Hugh wanted to share the love for his craft and the aim was to up-skill the children that were interested in photography and teach them the technical skills they would need to progress in this field and to understand the history, culture and language of their tribe. This was a 10 week program, held every Saturday in Culburra.
CB-HOT-COLD-CHART-2016-LOW-RES.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2017 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's is pictured left - Download the hi-res PDF: CB-HOT-COLD-CHART-2016-HI-RES.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
CL-LOGO-AZUR.jpgSetting the benchmark for creative excellence worldwide, the definitive rankings and analysis from the annual Cannes Lions Global Creativity Report have been announced.

The Cannes Lions International Festival of Creativity 2016 received a record-breaking 43,101 award entries from 91 countries in 2016. The 24 Lions awards were judged by 387 jurors and 61 countries took home trophies.

Says Jose Papa, managing director, Cannes Lions: "We're delighted to announce the findings from this year's report, which provides the definitive barometer for the most inspiring and creative work in the world. Together with the eight-day Festival in June, we're pleased to deliver invaluable insights and thought-provoking content to drive business growth."
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



Best Ads Logo copy.jpg
Screen Shot 2016-10-22 at 12.31.04 PM.pngWe hope you, like over 160,000 other ad professionals registered on throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

BestadsPRO Membership is only US$30 per year (less than 60 cents per week)
* Full access to the bestads Members Directory - you can now view the profile pages of over 110,000 members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues!
* BestadsPRO Membership lets you access every Archive video - going back to 2003.
* BestadsPRO Membership lets you download any video or image file on the site (instead of paying US$5 per spot) so compiling your own reels of great Automotive or Beer commercials, for example, is now a breeze - and much more affordable.
* BestadsPRO Membership gives you access to:
* Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003.
* Your own expanded PROFILE page with an extra 500meg of space to upload all your best work plus CV and pic - with optional links to your Linkedin, Facebook and Twitter pages. When you're job hunting, simply email the link to your profile page.
* Be a part of the global creative advertising community.

Become a BestAdsPRO member NOW

Or if you wish to give a BestadsPRO membership to a friend, relation and/or colleague, email their name and email address details to:
(you will be billed later)
unnamed.jpgAWARD has announced that its first Emerging Creative Directors Residential course for aspiring CDs will run from November 20-22 in Sydney.

Chaired and curated by BMF creative founder, advertising legend and industry trailblazer, Warren Brown, the course will be Australia's only custom-designed residential for senior creatives looking to transition into leadership roles.

The significant step change required to become an outstanding creative director can't be underestimated as it requires a completely new skill set.  Until now there has been little to no formal training or specific qualifications available to ensure the industry's next generation of creative directors are match fit.

Director Mike Daly joins Scoundrel's roster

4973F51E-1447-4973-8B1D-182A272DAA03.jpgScoundrel has announced that director Mike Daly has joined the roster represented across both Scoundrel Films and Projects.

Daly's breadth of work covers emotive performance pieces, stunning visuals and a truly distinct style all to his own.

His work includes television commercials, music videos, interactive projects and creative collaborations with musicians, dance troupes and theatre companies.

As a video artist he has been commissioned by the Sydney Dance Company, the Sydney Opera House, the Ballet de Lorraine in France, and several others. Before establishing himself as a director, Daly worked as a VFX compositor and motion graphics designer for several years at high-end post companies such as Animal Logic.
377c2e3e-2cfe-4dfd-ab28-6e0a1b2501d1 (1).jpghipages, Australia's go-to app and website for finding and hiring trusted tradies, has today announced the release of a new creative campaign by VCCP Sydney.

The 'Tradie Choir' is a celebration of what makes Australian tradies unique and diverse. The TVC, set to debut this Sunday, 23 October, features a host of tradies singing a tune that offers home improvement solutions to Australians.

The light-hearted scenes display a clear need for qualified tradie help around the home. From plumbing to electrical problems, landscaping to renovating and tiling to plastering, the hipages Tradie Choir displays the breadth of challenges that Australian tradies solve everyday.


SO Productions continues to foster female talent

ii_157e47639d5ed583.jpgIn June, SO Productions' executive producer, Pip Heming announced she would be actively scouting and developing female talent on the SO roster. SO now proudly represent five female directors -  Melissa Anastasi, Gemma Lee, Kacie Anning, Corrie Chen and Summer DeRoche.

Says Heming who brings over 20 years experience with her as a producer who has worked on some of Australia's most iconic ads: "Part of my criteria has been to locate filmmakers with strong artistic vision who've been building their body of work over a number of years. They come from a range of backgrounds including film, TV and TVCs, documentary filmmaking, web series  and music videos. I'm keen to bring some fresh blood and new perspectives to the commercial world.
Deck of Brilliance.jpgTwo of Asia's most awarded creative directors have released a website aimed at providing guidance, training tools and inspiration to ad industry creatives. The 'Deck of Brilliance' is the brainchild of Ogilvy & Mather Shanghai ECD, Juggi Ramakrishnan, and Commonwealth// McCann Regional Chief Creative Officer, Todd McCracken.

The duo came up with the idea as colleagues and friends working over their long careers Asia.

'Deck of Brilliance' is a completely free online resource comprising 52 idea-generation tools. These tools are aimed at creative professionals in the ad industry. And each comes with instructions and world-class examples. "Glorify and Celebrate", "Dramatize the Problem", "Make the Product Precious", "Make the Familiar Unfamiliar" and "Crash Someone Else's Party" are just 5 of the 52 cards in the Deck of Brilliance.


Chimney adds director Eran Thomson

Eran Thomson.jpgWriter, director, and self proclaimed "idea machine" Eran Thomson has joined the ranks of Chimney for representation in Australia.

Thomson has more than 10 years experience in the advertising industry as a creative and creative director, including time at award winning agencies BBH and TBWA in America and Australia. He has written and directed numerous campaigns, including work for Telstra, Kidney Health Australia, Kit Kat, and most famously, the Gruen Nation winning "if you think" political ad for the Greens.

He is also the founder of Australia's first and only not-for-profit long form improv and sketch comedy school, Laugh Masters Academy.
HJ's Halloween image.jpgCreative agency Channel T has helped Hungry Jack's launch its 'Scarily Good' Halloween Whopper campaign by having customer Adam, prank a bunch of his friends for Halloween.
As part of a national campaign rolled out in more than 400 restaurants across Australia, Channel T Sydney created digital and social media videos, animated social posts and unique in-store point of sale materials to promote the QSR's limited edition Halloween Whopper.
This is the first time Hungry Jack's has launched a limited edition Whopper with a new jack-o'-lantern-inspired cheesy bun.

0R9A2503[2][1] (1).jpgIndependent Sydney creative agency GHO has been appointed to Website transformation duties for Taylors Wines after a comprehensive competitive pitch.

Says Cameron Crowley, Taylors' chief marketing officer: "It's rare when you find a partnership not just in terms of digital smarts, but where the people involved and the attitude they bring fits your culture so well. We felt there was just a really good match."

Says Ryan Chao, creative director, GHO: "A great brand, a great industry and a company with a great ambition. We can't wait to get stuck in and make a difference to the Taylors business."

GHO recently celebrated its 16th birthday working across the digital marketing mix for a host of leading Australian brands.
23C58A40-3657-4632-B397-D9F5FC0D24D4.jpgRafael May is extremely excited to be the only composer finalist at both LIA for best original song and The APRA Screen Music Awards for best music for an advertisement.

Both nominations are for the original song created for Cadbury Marvellous Creations through Sapient Nitro for which May wrote both lyrics and music.

Great Wall hero image (1).jpgIndependent creative agency, 10 Feet Tall has released its first work for new client, Great Wall Motors Australia, this week.

Promoting the new Steed dual cab, the agency's work is the next step by the Chinese car company in renewing its commitment to the Australian market and expanding its dealer network - and launches the brand's new positioning line, 'Built to Work.'

The launch TV spot for the integrated campaign leverages the strength and durability of The Great Wall of China itself, and proposes the idea that, in Australia, the sort of people who could build their very own Great Wall would be the sort of pragmatic, down-to-earth people who can now drive the new Steed.

Noisy Beast China team.jpgFull service agency Noisy Beast has opened its China office in Guangzhou. This follows further growth in the region supporting Swisse Wellness, Biostime and the launch of US based Healthy Times into China.
Kit Cao-Lam, newly appointed China business director, joins the agency and will lead the China office, having spent the last 10 years in the region. Cao-Lam's experience crosses a broad range of integrated marketing activity, having worked with Y&R, Ogilvy Action & Always (JWT Group) on retail and FMCG brands.

Says Cao-Lam: "The opportunity to join a dynamic and fast growing agency like Noisy Beast was too good to pass up. We have some great brands on the roster and I look forward to future success as we build our local team."

Cao-Lam's energy and enthusiasm combined with local market knowledge will provide Noisy Beast strong leadership supporting the agencies expansion into China.
Lee-Lin-Chin-MLA-Aus-ad-1260x840.jpgThe Australian Marketing Institute (AMI) excitedly announced the winners for the 34th Awards for Marketing Excellence in front of over 350 guests at last night's sell-out gala awards event in Sydney.

Each year the AMI's Awards for Marketing Excellence recognises brilliance in marketing practice across diverse customers, budgets and strategic approaches.

This year our judging panel of 120 judges assessed 215 entrants across 28 categories and awarded 61 national and state winners.
Alistair.jpgAfter an extensive international search, Ogilvy Melbourne has announced the appointment of experienced digital leader Alistair Bruyns as its new head of digital.
With over 16 years of digital experience across Europe, North America and Africa, Bruyns is an accomplished digital agency leader and expert user-experience and digital strategist, with a thorough knowledge of digital production, technologies and integration.
Says David Fox, CEO of Ogilvy Australia: "We're thrilled that Alistair is joining the Ogilvy team to further build our expanding digital offering. I'm certain he will help us make our existing team bigger, faster and stronger and ensure that digital is integrated into everything we do. We are committed to offer our clients truly integrated customer experiences across all consumer touch points and Alistair will help us deliver on that commitment."
Ogilvy Melbourne managing partner Michael McEwan said Ogilvy searched far and wide to find the right fit for the agency: "It was really important for us to find the right mix of talent and experience for this role. We believe we found that in Alistair. He not only holds a Consumer Behaviour M.B.A, but is also a highly collaborative, engaging leader. Most importantly, he is a champion of consumer-centric digital approaches, which is exactly what our clients need in this day and age to make their brands matter."
Screen Shot 2016-10-20 at 8.45.35 AM.jpgMelbourne creative veteran Fysh Rutherford has announced his departure from T20 Group to pursue consulting work.

Says Rutherford: "It's time to start a new life. After 14 years I am leaving the T20 Group. This will free me up to do consulting work. If you or anyone you know is in need of Brand strategy, Marketing plans, Retail advertising or general creative advice, please put my name forward. The first conversation is free. After that my rates, without the overheads of a traditional agency, are very reasonable.

"With over 30 years experience in advertising and marketing, I am also available for directorships. Bring it on."
Georga Payne (1).jpgCarat Sydney has strengthened its senior investment team on key account Woolworths with the appointment of Georga Payne. Reporting to Ashley Earnshaw, chief investment officer of Carat Australia, Payne's new role is head of investment across the Woolworths account which is Carat's largest client nationally.

Payne has over 16 years' media experience, working previously as investment director at VivaKi and at ZenithOptimedia on the Telstra and Nestle accounts amongst other clients.
For the Love of Meat.jpgCreative independent agency YOLO has today announced its two creative partners will be appearing in the latest Matthew Evans series, 'For the Love of Meat', airing tonight on SBS.

YOLO was first brought on by SBS and series producer Essential Media to develop the series' promotional campaign, but the agency's idea to create and film a social experiment, involving Matthew Evans urging a fast food chain to consider changing its chicken products to higher-welfare chicken, saw YOLO founders Paul Fenton and Justine Metcalfe become part of the series.

Says Paul Fenton, creative partner, YOLO: "We're really proud of the results of what started as an experiment to encourage a renowned fast-food chain to switch to sourcing higher-welfare chicken. We loved working with Stephen Oliver, the writer/director/series producer on the show, and of course, Matthew Evans. It's been an exciting project to be part of - it's certainly been quite interesting being on the other side of the camera for a change too."

Foxtel_US Sports_Press Release Image.jpgFoxtel has called on the rising tide of Australian U.S. sport fans to embrace the upcoming American sports season on ESPN in a new campaign via TBWA Sydney.
In 2016-17 Foxtel will lay claim to the 'Best of the US' sport live 7 days a week, including coverage of the NBA, NFL, MLB and college sports.
Says Rob Farmer, director of brand marketing: content and products: "U.S. sports are surging in Australia and this campaign is really about celebrating the guts, glitz and glamour of American sports culture.

Dylan Taylor.jpgJerker Fagertrom.jpgMiami Ad School has today announced a line up of Sydney's leading creative and planning talent to teach its Account Planning Boot camp 2017. 

The Account Planning Boot camp is an intensive 10-week training course with an increased focus on developing a creative mindset as well as strategic skills in understanding and analyzing data, developing insights, writing briefs and creating and executing concepts. It is recommended for planners, creatives, account service, brand owners and recent graduates. It starts on 3 January and ends on 15 March with a career management workshop.

Jerker Fagerström (above, right), executive creative director at McCann will teach a class 'Tool Box' where planners team with creatives to write briefs, develop strategies, concept ideas and execute campaigns. Students present their projects in a competitive setting, the class 'The Pitch', taught by Dylan Taylor (above left) of the Dylan Agency.
Screen Shot 2016-10-20 at 9.48.32 AM.jpgLast night, The Agency Circle, a national voluntary body committed to action in gender and diversity, launched to the communications industry. Driven by a commitment to stop the talk and start addressing the issues, they shared findings from a recent survey conducted across 15 leading creative agencies in Australia, with over 1200 people responding.
The survey drew on recent IPG and AAAA studies measuring diversity in the UK and US media industries, providing the first opportunity for the Australian industry to benchmark itself internationally.
Four core themes were identified: recruiting a more diverse workforce from the ground up, with a call to 'stop hiring in our own image', creating more family friendly working practices and embedding them into agency culture, supporting and developing mid level women into more senior positions and actively seeking to recruit, develop and retain women in creative roles.
UBANK_JULIE (1).jpgUBank has released Home Truths, a new project via The Monkeys, that launches with a provocative film aimed to encourage Australians to reconsider what they believe to be most important in their lives.

Bronnie Ware, a former palliative carer and author of Five Regrets of the Dying, said the advice shared in the film resonated with her after years of caring for the terminally ill: "I've never had someone nearing the end of life tell me they wished they'd had a bigger home. It's always about spending more time with friends and family, and being bold enough to follow your dreams."

As part of this project, UBank, The Monkeys and Pulse Communications worked with Palliative Care Australia to seek advice and help find the six people featured in the film - sharing the perspective of a group in our community not often voiced in mainstream media.

maxresdefault (1)-thumb-400x164-233887.jpgLondon International Awards (LIA) has today announced the shortlist for TV/Cinema/Online Film. Australia has scored four finalists led by VCD + WE, Sydney with two finalists for Western Sydney University "Deng Adut" in Public Service/Social Welfare and "Deng Adut", "Jay Manley" and "Melissa Chiu" in Public Service/Social Welfare Campaign category.

The other Aussie finalists are Guilty Melbourne for Bonds - The Boys "Cricket", "Talcum Powder", "Trim", "Showers", "The Boys - Part 2: Swim", "The Boys - Part 1: Impact" in the Campaign category and Leo Burnett Sydney for Samsung Tab S2 "Celebrity Tantrum" in Innovative Use of TV/Cinema/Online Film.
Lonely Label. New Zealand. Photography by Zara Mirkin and Harry Were : Courtesy of Lonely.jpgWitchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in "Women, Next," the latest project from J. Walter Thompson's Innovation Group that anticipates the needs, aspirations and motivations of the female consumer of the future.

The report confronts a popular critique from female consumers who say brands have not adjusted their messaging to accommodate the more modern and diverse experiences of women today. Aiming to solve this disconnect between brand and consumer, the 200-page "Women, Next" is twice as long as the typical report from the Innovation Group and offers a roadmap for brands that want to be clued in. It examines female consumers through nine lenses, including "Women & Sex," "Women, The Body & Beauty," "The Next Billion" and more.
ANDY-FACKRELL-WEB-thumb-300x300-138586.jpgKiwi expat Andy Fackrell, former regional creative director for Asia Pacific, has moved to R/GA Hustle LA to fill the role of executive creative director.

Prior to his role as regional CD at DDB APAC, Fackrell held the position of executive creative director at DDB New Zealand.

Fackrell joined DDB in January 2012 after a stellar career in Europe and the US. Renowned for his work on two of the world's greatest sports brands, adidas and Nike, Fackrell has collected an extraordinary number of awards for his campaigns.  Educated in New Zealand, he spent nine years at 180 Amsterdam and prior to that worked on Nike at Weiden + Kennedy Portland where he won the Cannes Grand Prix for Nike ad 'Tag'.
Screen Shot 2016-10-19 at 3.41.47 PM.jpgLondon International Awards (LIA) has today announced the shortlist for the Design and Package Design categories.

Australia has scored two finalists. Leo Burnett Melbourne has been shortlisted for Great Barrier Reef Foundation "Great Barrier Reef Foundation Brand Ecosystem" in Brand Identity - Local category and Leo Burnett Sydney for Samsung "brainBAND" in Product Design.

A total of 125 entries have been shortlisted in the Design medium, and 21 shortlisted in Package Design.
4 (1)-thumb-400x225-219293.jpgLondon International Awards (LIA) has today announced the shortlist for Non-Traditional.

Saathci & Saatchi Sydney is the only Australian agency to be shortlisted in the category for LandCruiser "LandCruiser Emergency Network" in Automotive.

There are 53 shortlisted entries in the medium. The United States leads the way with 23 entries featured on the final shortlist, followed by the Sweden (6), the United Kingdom (4) and New Zealand (4).

The McCann network accumulated a total of 10 shortlisted entries across its New York, Bogotá and London offices.
4 (1)-thumb-400x225-219293.jpgLondon International Awards (LIA) has today announced the shortlist for the The NEW. Australia has scored four finalists led by Saatchi & Saatchi Sydney with its Toyota LandCruiser "LandCruiser Emergency Network" work shortlisting twice in the Creative Technology and Technology Development categories.

GPY&R Brisbane has scored one finalist for Australian Road Safety Foundation "Life Saving Stickers" in Media Innovation and Leo Burnett, Sydney for Samsung Tab S2 "Celebrity Tantrum" in Media Innovation.
gary head shot2_96157B10-1B07-11E6-8F46020ED517F827.jpgAs the first quarter of this new financial year has come to a close, Australian digital marketing agency, Indago Digital, has added five new clients to its portfolio.

The independent agency, headed by managing director Gary Nissim (left), has started working with notable brands; HOOT Holidays, Robert Half, Chisholm TAFE, AAT Kings and iVenture Card. These new additions sit comfortably among Indago's notable stable of clients across a variety of industries.

Says Jodie Banbury, marketing director for HOOT Holidays: "It was very refreshing and reassuring witnessing Indago Digital's approach during the tender process. Not only did they demonstrate an incredible level of experience and expertise, their passion for digital marketing was obvious and contagious. It made it an easy choice for us."

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
Add to Technorati Favorites

Latest comments

All time most comments

Current issue

Campaign Brief Magazine