Screen Shot 2017-01-17 at 10.50.03 am.jpgRAA has launched a new spot via KWP! Adelaide.

The yellow RAA Road Service van is iconic in South Australia. People see them on the roads everywhere and the vans are synonymous with trust, reliability and the peace of mind offered by all of RAA's products and services - from emergency road service through to home and car insurance.

This spot demonstrates the positive outcome of having RAA car insurance by using the iconic RAA van as a portal from the internal world of RAA to the real world and from problem to solution.


Director Graeme Burfoot joins SO Productions

Graeme.jpgRenowned director Graeme Burfoot whose credits include a plethora of advertising awards (including Clio, LIA and New York Festivals), an Academy Award shortlisted short film (The Beneficiary), and an AFI nominated TV drama (Shark Net) has joined SO Productions for freelance representation.

Burfoot brings with him over 20 years directing experience across film, TV and commercials for clients such as Lexus, Tooheys, Foxtel, TAC, Toyota and Westpac. His slate shows clear strength in drama, comedy, and visual effects and talent direction.
ALLIANZ-New-TVC.jpgUPDATED - As previously reported by CB, MercerBell declined to re-pitch for the Allianz account after seven years of high sales and internationally awarded work.

It has now been revealed that the latest Allianz campaign, which dropped the 'Ahhh Allianz' tagline, was created by newly appointed lead agency Cummins & Partners, Sydney.
Last week Julie Dormand (left), managing director at MercerBell said the agency was incredibly proud of the work they have done with Allianz over many years: "We created the 'Ahhh Allianz' device which has been picked up in four other markets and won a coveted Silver Effie in 2015 for long-term results. These results are all testament to the collaborative partnership that the MercerBell team enjoyed with Allianz. We wish them every success in the future."
Kristiaan Kroon.jpgOmnicom Media Group (OMG) has today announced the appointment of Kristiaan Kroon to chief investment officer, OMG Australia. The announcement follows the promotion of Tony Harradine to the chief investment officer role for Omnicom Media Group Asia Pacific.

Kroon joins from Fairfax Media where he was the national agency sales and commercial partnerships director. Beginning his career in media in the UK with News International, then Trinity Media Group, Kroon has over 15 years' experience as a senior media executive. Kroon brings extensive experience of content monetisation and commercial leadership as well as a deep understanding of the economics of the media industry and the evolving multi-platform distribution model.

Director Christopher Hill joins OTTO

IMG_8787-1222 (1).jpgThe OTTO Empire has announced the addition of Christopher Hill to its roster.

Hill comes to OTTO with a wealth of experience across commercials, music videos and experimental content. Performance driven, he combines comedy storytelling with his unique visual style, resulting in engaging, humorous and bold content. He creates quirky worlds and characters, always with high end visuals.

Starting in the world of music videos, Hill developed his craft creating unique concepts and striking visuals for bands including Midnight Juggernauts, Jet and Architecture in Helsinki, as well as a slightly NSFW clip for Cut Copy starring Alexander Skarsgard.

Moving into commercial work has seen Hill create memorable spots for clients such as ALDI, Ford, Cadbury, Lynx and Toshiba. His work has been recognised globally and in 2012 he was awarded the prestigious Cannes YDA Award. Hill has also received gongs at D&AD, Ciclope, AWARD Awards, MADC, ADFEST and New York International Advertising Awards.
AANA-logo.jpgThe Australian Association of National Advertisers (AANA) has today said that a report published by the World Federation of Advertisers (WFA) has delivered further evidence of the significant economic value of advertising.

The WFA report, which included data from developed markets within the European Union (EU), found that in 2014 advertising contributed over €640 billion to the gross domestic product (GDP) of EU economies. The WFA commissioned the research with the support of a range of European ad industry associations (agencies, TV, digital, radio).

A similar report commissioned from Deloitte Access Economics by The Communications Council, showed that advertising benefits to the Australian economy were worth AUD 40 billion in 2014, representing approximately 2.5 per cent of GDP and with 200,000 people reliant on advertising for jobs.
Hamilton Jones (1).jpgIndependent digital marketing and communications agency, Deepend, will enter an exciting new phase of development across its creative, tech and design offerings, following the appointment of industry heavyweight, Hamilton Jones (left), to the role of managing director - Sydney.

Having established his first digital and creative agency at the age of 25, Jones brings more than two decades of managerial, technical and consulting experience to the award-winning Deepend team.
Screen Shot 2017-01-12 at 17.50.27.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Clark Edwards, creative director, AMV BBDO, London.

My pick this week is Mercedes-Benz, 'The Encounter'. In the sixth months since Stranger Things aired, I'd hazard a guess that the show's been referenced more times by creatives in meetings than the number of people who actually watched it. However this spot, although clearly taking inspiration from, has borrowed just enough for it to work. A simple idea that's well cast and looks nice. Plus, the girl's hair near the end is dimension alteringly great. READ MORE...
viral experiment.jpgAustralian agencies have received six awards and two Best of Show nominations in the 2016 Mobius Awards international advertising competition. The wins included four First Place awards.

The Woolshed Company, Melbourne, leads the Australian pack with two First Place Mobius Statuettes for "The Viral Experiment" in Digital: Online-Branding and in Branded Content: Branding. It was also nominated for Best of Show. Woolshed was both entrant and advertiser. The project was envisioned as a social experiment to explore the creation and distribution of new media and consisted of fake videos that received more than 200 million views worldwide. Eight videos were loaded on YouTube with such themes as an outback tornado, a shark attack in Manly, Sydney, and a bear chasing a snowboarder. The project was by directors Richard Hughes and Caspar Mazzotti with producer Dave Christison.
CTA Screen.jpgIn support of its recently released brand spot, William Hill has launched a bigger and better version of its incredibly popular 'Chase The Ace' promotion for the 2017 Australian Open via Fenton Stephens and The Sweet Shop.

'Chase The Ace' became one of the biggest promos of 2016, and knowing that fans would be clamouring to see its return, the second coming had to live up to some serious hype. Last year's spot saw the brand's representative, Axle Whitehead, knocking balls at the viewer's screen from a deck chair on centre court. But 2017's rendition does away with the casual demeanour by replacing his tennis racquet with a golden tennis ball cannon. And this wasn't just a post job, it was a fully functional compressed air-powered tennis ball cannon. Everyone on set had to be on their toes, and there were more than a few vultures hovering around the 'shoot loot' come the end of filming.

BERO.jpgMany in the industry, particularly in Melbourne and Adelaide, will be saddened to hear of the passing of legendary radio voice-over man, Jim 'Bero' Berinson, who has passed away peacefully at the age of 92.

In the early 70s Bero teamed up with Street Remley, working in Melbourne and then Adelaide, to create the greatest radio production and writing business in the country.
Bero began life as an opera singer and singing taxi driver in Perth in the 1950s. A 3AK radio executive was a passenger one day and liked his voice so much, he asked him to come to Melbourne for an audition.
ABriefNight_6_UX_Blog_V2.jpgMelbourne creative agency Yoke has joined forces with General Assembly for another instalment of its hands-on design event series - A Brief Night, taking place at General Assembly in the CBD on Thursday, March 2.

This time around the event will see participants taking on a UX-focused design brief.

Forget your ideals, here you won't have months, weeks or even days to research, revise and revisit your design work. There is no room for pondering, no gaps for mulling over.
Screen Shot 2017-01-16 at 7.25.50 am.jpgJ. Walter Thompson Company has kicked off the New Year by opening applications for its third annual Helen Lansdowne Resor (HLR) Scholarship.

The Scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female college students with the support they need to join advertising's creative ranks.
Named after Helen Lansdowne Resor, the industry's and JWT's first female copywriter, the Scholarship was established in partnership with the 4A's in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region; a JWT mentor; and a "first look" placement consideration upon graduation.
Applications must be submitted here by May 14, 2017. The scholarship is open to eligible students from select schools globally, including a significant number of Australian schools.

Find the list of eligible schools here.
bigger-picture_post.jpgThe D&AD Next Awards is now open for entries for its third year. Entries are open until the 22 February 2017 and entry prices start from just £25. Submissions can be made directly on the D&AD website, there is no age limit for entrants and any genre of work can be submitted.

The D&AD Next Awards aims to find the next big names in film and photography and promote them back to the industry, through mentoring introductions to established industry figures. This year, Next Photographer will once again be held in partnership with Getty Images and will offer the winner a $5000 prize grant amongst other opportunities.

McWhopper Packaging Proposal BirdsEyeView 2-SMALL-thumb-400x263-207423.jpgThe Call for Entries to The Work 2017 is out and it's FREE to enter.
The deadline is Tuesday 28th February, 2017

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region. 

There are three things that differentiate The Work 2017 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only your accepted work incurs an acceptance fee.

All entries are uploaded online: Accepted work will be featured on The Work 2017 website.
Image 1.jpgNZ Transport Agency, along with Clemenger BBDO Wellington, have launched the first piece in a new chapter for speed, 'Less Speed, Less Harm'.

Says Brigid Alkema, ECD, Clemenger BBDO, Wellington: "Until now speed messaging has focussed on the negative impacts of speed. This new chapter highlights a benefit, not a cost, of the speed of a driver."

The new AV piece, directed by Noah Marshall of The Sweet Shop, shows the outcome of a competent driver choosing less speed.

MVDB (1).jpgSitback has appointed former Konica Minolta head of digital Marc van den Berg to the newly created role of new business director.

Reporting into CEO Chris McHugh, van den Berg¹s core focus will be to drive new business and growth for the agency, leveraging Sitback's strong user experience and development capabilities. 

Says Paul Armstrong, founding partner, Sitback: "Marc is a very important hire for Sitback, and we are delighted to have him on board. Marc will be key to helping us grow our strategic user experience and technology capabilities, whilst strengthening our business relationships and client base. Marc's digital and international agency experience are second to none, and we are thrilled to have him on board."
KWP Darwin.jpgAdelaide-based full service marketing and communications agency KWP! has officially opened its doors in Darwin.

The agency is dedicated to delivering ideas that are impossible to ignore and brands that are impossible to forget.

Says John Baker (right), managing director, KWP!: "After a successful 25 years of working with clients in Adelaide it is time for KWP! to branch out and expand our work.

Stapleton: The beautiful stone in your shoe

fullsizerender (2).jpgA regular blog by Damon Stapleton, chief creative officer of DDB New Zealand

"No man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus

I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked Blueberry muffins.

Well, I find it hard to decompress anyway. You are working flat out and then suddenly you are supposed to do the opposite. It's like you are going down the main straight of Monza at 300kms an hour and halfway down you are told to make a hard right turn. Tricky.
Screen Shot 2017-01-16 at 7.03.57 am.jpgAustralians have listened to lambassador Sam Kekovich's annual charge against un-Australianism for over a decade. But, this year he's joined forces with another brand that's Australian to the core - Advance Super Premium Petfoods.

He is urging dog owners across the nation to choose lamb for their canine companions on Australia Day 2017.

Screen Shot 2017-01-16 at 6.54.02 am.jpgAustralians are invited to step up to the baseline and experience this year's Australian Open as the happiest ever, as part of Mastercard's Sponsor of the Happy Slam campaign.
Teaming up with ad agency McCann Sydney, Octagon and Digital Arts Network Sydney the campaign establishes the brand's sponsorship strategy in the first year of a unique three year deal, as official payment partner.

Screen Shot 2017-01-16 at 6.38.05 am.jpgAustralian not-for-profit health fund HCF, has today revealed a new campaign via The Glue Society, titled 'HCF Health Intelligence', featuring creative which taps into Australians' competitive nature and aims to help empower the nation to take control of their health. 
The creative treatment features powerful statistics highlighting how Australia compares with the rest of the world, which ultimately reveals that we may not be as healthy as we think, and encourages Australians to better understand what factors contribute to health and wellbeing.

Screen Shot 2017-01-16 at 6.32.23 am.jpgCB Exclusive - Building on the success of the popular "Where's your somewhere?" brand campaign, Expedia ANZ, together with DDB Sydney, has launched a new TVC campaign to showcase its biggest sale of year.

The campaign used 200 litres of jelly to recreate eight of the world's most recognisable and desirable landmarks. Expedia has helped millions of Pacific travellers fulfill their travel dreams, so replicating the world's most famous landmarks in jelly is a quite literal representation of the brand bringing the globe to its customers on a plate.

Flint-Sydney-Jonathen-Bader-Flying-01 (1).jpgFlint Sydney has expanded its roster to include photographer and director/DOP Jon Bader.

The addition of Bader, strengthens Flint Sydney's offering of stills and motion production.

Bader, with extensive experience in commercial food photography, has recently produced stills and motion for a large range of clients include McDonald's, KFC, Westfield, Arnott's, RSPCA and Australian Eggs.

Most recently, Bader has been specialising in motion control techniques for motion capture and SFX, using his own digital motion control system that allows for repeated action across live action, stop frame animation and time-lapse. He has also been working with a new programmable robotic camera arm that is especially suited for complex high speed camera work.

Click here to view the rig in action.
GREG-HARPER.jpgMany in the industry, particularly in Melbourne, will be saddened to hear of the passing of legendary writer and creative director Greg Harper, who has died after struggling with various health problems over the last decade.

The former partner and executive creative director of Grey Advertising, Melbourne in the late 80s and 90s will no doubt be best remembered for creating (with art director Stewart Byfield) the long-running Victorian TAC 'If you drink, then drive, you're a bloody idiot' campaign, which launched in 1989.

In 1998 one of the spots in the series won Best of Show at The One Show, the first time an Aussie ad had taken out the top gong at America's, if not the word's, most prestigious show. During his career Harper also won three FACTS/ATV Australian Commercial of the Year accolades.

Byfield, now ECD at Noisy Beast, Melbourne, emailed CB with this comment: "Over the 10 years or so that Greg and I worked together at McCann Sydney, Hayes Cowcher Dailey, Dalziel-Harper & Grey that eventually became Grey I found Greg to be an amazing creative person will a zeal for strategy that challenged the norm. He taught me the value of breaking with convention can lead to revolution, as was the case with the TAC campaign contributing to the saving of thousands of lives.
AAEAAQAAAAAAAARjAAAAJGEwZDg0ZjlkLWMwODMtNDQ4NS1hYzc4LTBkMjYxMDc2OTk2OA.jpgFollowing a year of client success and agency growth in Australia and across Asia in 2016, iris Sydney is expanding its management team to ensure it can be the best partner for clients and employer for staff in the country.  
After joining iris in August 2011 and over the last year being responsible for growing iris' Samsung business in Australia, David Griffiths (left) will be taking on the role of managing director. 

Following a year of success on Samsung, including the Rethink Role Models campaign created for the brand's sponsorship of Netball Australia, Griffiths will take on a wider remit for clients across the agency including adidas, Chang beer, Fiji Airways and Philips. He will also be responsible for diversifying and deepening iris' skills and capabilities in the market, specifically in sports and content marketing, and driving the agency's growth in Sydney. 
1.jpgPriceline Pharmacy is building on the success of its 100% Woman brand platform with its new 'Women in Sport' execution created by Ogilvy Melbourne, which launches during the WBBL and Priceline Pharmacy Kooyong Classic tennis coverage this week.
Featuring high profile female athletes from the AFL, Cricket and Netball, the message is clear: women and men's athletes share the same passion and determination, and the new groundswell of support for women's sport in Australia will ensure they share equal success.

295443.jpgGPY&R Melbourne has today announced that Bel Australia has appointed the agency as its new creative and strategic partner, following a competitive pitch.
Bel Australia is the local division of Bel Group that manages over 30 brands globally, including The Laughing Cow, Mini Babybel and Boursin.
Says Frederic Dauba, marketing manager, Bel Australia: "Throughout the process, GPY&R Melbourne showed they understood the Australian marketplace and how our brands can push through the clutter of the snacking category. We have some exciting plans and look forward to working collaboratively with GPY&R."
Park_Pullupsydaisy (1).jpgFor over 150 years the YMCA's purpose has been to make communities healthier and happier by getting people together to get active. To do this, they have established a rich history of innovation, including the creation of basketball and volleyball.

For YMCA's latest campaign, McCann Melbourne has reinvented the exercise machine with the launch of the YMCA Playnasium. The agency has designed outdoor workout equipment that uses children's weight as exercise weights, allowing parents to workout whilst powering their children's play. The result means families can be at the park and the gym at the same time.

image010 (1).jpgSerena Williams is celebrated as one of the greatest sportspeople of all time. Her skills on the court are legendary, but it's her off-court love of dance that Berlei celebrates in this new brand campaign developed in partnership with content agency Emotive and Parlour Creative.
In the first of a series of digital content pieces we see Serena, in a studio alone, dancing with abandon to The Donnas' cover of Billy Idol's iconic 80's track "Dancing with Myself". It's a loose, playful, expressive side of Williams, where she is truly doing something for herself. Launching alongside this is a brand film titled 'Behind the Dance', providing the audience with an intimate insight into Williams' feelings on the importance of women investing in and focusing on themselves.


View behind the scenes film

View the first product spot
View the second product spot
View the third product spot

View the first social short
View the second social short
CANNES-LIONS-2017.jpgThe 64th Cannes Lions International Festival of Creativity opened for registration today, with price reductions of up to 10% on a range of passes for under 30s announced.

The reduced pass prices are designed to enable more emerging industry talent to attend the Festival. For all those under 30, the eight-day 'Complete' pass has been reduced by 255 Euros since 2016. Two-day 'Young Lion' passes for the specialist events that run alongside the Festival - Lions Health, Lions Innovation and Lions Entertainment - now start from 895 Euros, while passes for students in full-time education range from 350 Euros to 1,100 Euros.
SAATCHI-GLOBAL-2017.jpgRobert Senior, global CEO Saatchi & Saatchi, has resigned, and will be replaced by Magnus Djaba (above left), UK CEO of Saatchi & Saatchi Fallon, who will take on the newly created global president role and will lead the network, alongside Kate Stanners (above right), worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer.

Senior (above middle) will ensure a smooth transition over the next three months, and will continue to work directly with Arthur Sadoun, CEO Publicis Communications, as strategic advisor throughout the rest of the year before leaving the network to pursue personal ambitions. The move comes three months after the controversial departure of Saatchi & Saatchi global Executive Chairman and Publicis Groupe Head Coach, Kevin Roberts.
Screen Shot 2017-01-12 at 10.59.17 am.jpgA new campaign for the Alternative Meat Co. (AMC) via Sydney PR/social agency Poem, has bit back against the idea that eating meat on Australia Day makes you more Australian.

The Facebook video which pokes fun at early 'Eat Lamb' campaigns by Meat and Livestock Australia famously fronted by Sam Kekovich, highlights the increasing number of people in Australia looking to eat less meat and encourage people to try something alternative this Australia Day.


Sirens Round 5 closes soon; deadline Feb 11

Round5_Calendar.jpgEntries are open to enter Round 5 of Sirens for 2017.

The deadline for Round 5 is Saturday, February 11.

Entries must have aired at least 10 times on a commercial radio station anytime between 13 November 2016 and 11 February 2017.

clio-trophy-hed-2013 (1).jpgClio Sports, the competition honoring creative excellence in sports marketing and advertising on an international scale, has today announced its 2017 jury.

This year's jury consists of top names in sports marketing and business from the global chief marketing officer of Under Armour, Andrew Donkin, to the president of StubHub, Scott Cutler, to the CMO of the NFL, Dawn Hudson.

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