Campaign Brief 231.pngLast night, The Keystone Group hosted the Australian Wine Design Competition Awards 2012 at The Winery in Crown Street, Surry Hills.

Hosted in conjunction with the Association of Australian Boutique Winemakers, the event played host to a number of Australia's top wine makers, graphic designers, media and industry alike, including Keystone Group Director Paul Schulte, Lisa McGuigan, and CEO of the Association of Australian Boutique Winemakers, Judith Kennedy.

VIEW THE WINNING DESIGNS HERE
Campaign Brief 227.pngBEST TV
FAVORITE: Polo: Father and Daughter. This spot had me from beginning to end. Great story. Perfect music. Excellent directing. Fantastic little moments. OK, so I'm I new father. But I would've loved it even if I wasn't. Although, would I have gotten all choked up and pretended not to be teary-eyed when someone walked into the room as I was watching the spot? We'll never know.
RUNNER UP: Flying Horse: Cat Toast. Normally, I'm not a fan of weird for weird sake. But I'm also not a fan of cats. So those forces seemed to have cancelled out here and left me chuckling. And it's for an energy drink. So I think they kind of get a pass on having to make a whole lot of sense.
Campaign Brief 224.pngOn Thursday May 31st, Curious Film takes its Pop Up Cinema Rockabilly Rumarma to Melbourne in further celebration of its Australasian release of Hori Smoku, a documentary on the life and times of world-renowned tattooist Norman Collins, aka Sailor Jerry.
 
To know what you're in for (including the screening, arm wrestling, roller girls, tattooing, clipper cuts, massive wieners, popcorn, copious amounts of spiced rum and more) check out the sheer spectacle of last month's unbridled bash in Sydney.   
Screen shot 2012-05-16 at 2.10.55 PM.jpgAs part of its campaign to promote Hell Pizza, Barnes, Catmur & Friends Auckland has put to air a new TVC focusing on the range of delicious sides available.

VIEW THE SPOT
Campaign Brief 223.pngBMF Sydney has created a 90 second 3D cinema commercial for Expedia, the world's largest online travel company, showcasing the glitz and glamour of Las Vegas and the South Pacific.
 
The spot is airing directly before the screening of The Avengers in cinemas across Australia and New Zealand.

Campaign Brief 205.pngSince its launch just over a month ago, Magnum Pleasure Hunt 2 Across the Globe has reached over one million players worldwide, who each spend an average of more than three minutes trying to achieve their highest score in the best possible time.

Consumers can play the game here to try and reach the highest score in the best possible time.
Campaign Brief 203.pngFrank Chimero is one of the most influential graphic designers, illustrators and thinkers in the design industry.  He has worked with some of the world's leading companies as a designer and strategiser including Facebook, Nike, WIRED, New York Times and Y&R as well as dedicating time to work on personal projects and writing.

Visiting Brisbane, Melbourne and Sydney, Chimero will present a series of intimate talks consisting of a keynote presentation, Q&A and networking drinks after the event.

Campaign Brief 197.pngMelbourne Central is set to introduce Quick Response Codes (QR Codes). 

The new technology, which will be implemented this month and embraced by retailers located in the CBD's newest shopping precinct The Corner, is set to enhance the traditional shopping experience and provide Melbourne Central consumers with increased content delivery by providing an instantaneous solution to consumer needs and social media connections.
Campaign Brief 190.pngThree final year RMIT students, Jackson Harper, Millicent Malcolm and Luke Falkland-Brown, (pictured left to right), have won the "Best of Year" award at the recent D&AD Student Awards in London for their digital campaign for Aviva. 

Their entry, "Spend2Save" utilises a web scanner to encourage 18-25 year olds to save for their future. They are the only Australian students to be placed in the international industry competition in London. 

Mark Ringer's remedies for Cannes Fatigue

Clocktower and old port Cannes_s.jpgAussie expat Mark Ringer, executive creative director at TBWA\Hong Kong, is a serial Cannes delegate and former juror. He will be popping in to the Festival for a couple of days this year but before everyone heads there he offers a few remedies for "Cannes Fatigue".

Cannes Lions; eight days, about 200 speakers, 15 separate awards presentations, production companies' parties, your network's stuff, the holding companies' stuff, your agency obligations, your clients needs, and old friends and acquaintances. And it is wonderful. Until it isn't.
 
In fact Cannes is a little bit like having an orgasm while sitting on a durian. Overall it's pleasurable, but there will be painful moments.
 
It is 'Cannes Lions Fatigue' and I prescribe the following diversions to get you through the week.

The Mobile Circus to debut at Cannes

Campaign Brief 188.pngThe International Festival of Creativity - Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the leading global provider of mobile advertising and marketing technology, together announce today that the Mobile Circus is coming to town. 

A one-of-a-kind program celebrating the mobile channel, the Mobile Circus will make its debut at the 59th Cannes Lions International Festival of Creativity - the premier international advertising event - the week of June 17th-23rd.
  
Campaign Brief 182.png

The 2012 Sydney Film Festival launched last week, with an integrated marketing and advertising campaign created by Boccalatte. 

The work, encompassing campaign strategy, creative direction, art direction and design, is centred around the concept of 'Infinite stories. One film festival'. 

Screen shot 2012-05-15 at 12.56.56 PM.jpgMark, Sydney has launched its first campaign for group buying site Living Social since winning the business back in early March this year.

VIEW THE LAAAAAAAAA! SPOT
VIEW THE WAAAAHOOOO! SPOT

Y&R NZ snares trans-Tasman Quikflix account

Campaign Brief 179.pngY&R New Zealand has been appointed creative agency for Quickflix Australia and New Zealand and will start immediately on developing separate campaigns for both markets. 

ASX listed Quickflix has aggressive growth plans for its online movie and TV streaming service for both countries. 

Says Jon Ramage, CEO Y&R NZ: "This is the future of entertainment, what you want to watch, when you want to watch it on pretty much any device you want. We're excited to be part of this new era in entertainment."

M&C Saatchi Melbourne wins car brand Opel

Campaign Brief 177.pngM&C Saatchi Melbourne has continued its new business run with appointment as lead creative agency to Opel, General Motors' esteemed German car brand that is about to launch in Australia.
 
From 1 September cars bearing the Opel badge, with its distinctive lightning logo, will be on sale in Australia for the first time.
 
The business was appointed following a competitive pitch.
 
Says M&C Saatchi Melbourne managing director Jo Rozario: "It feels great to bring a car account back into the agency.
 
"Opel is a World Class brand across the globe so it is a real privilege to be involved with the Opel team here to launch and build the brand in Australia."
Screen shot 2012-05-15 at 7.59.39 AM.jpgCB Exclusive - In part 1 of the Boosted Inspiration Series, we meet the inventor of the next big thing: "Moreing".

In the quest to add more, the lines are blurred between art, design, fashion and garden gnomes.

This is the first of a series of films for Kraft brand Boost created by Droga5 Australia around the idea of Boosted inspiration.

VIEW THE SPOT
Clinton_Bill.jpgTo celebrate the 10th anniversary of the foundation of Grupo ABC, the largest communications group in Latin America, President Bill Clinton will address delegates at the 59th Cannes Lions International Festival of Creativity.

Taking to the stage in the Palais des Festivals in Cannes on Thursday evening 21 June, President Clinton will deliver a keynote speech at the event titled How Advertising Can Help Build a Better World.

President Clinton established the William J. Clinton Foundation with the mission to improve global health, strengthen economies, promote healthier childhoods, and protect the environment by fostering partnerships among governments, businesses, nongovernmental organisations (NGOs), and private citizens to turn good intentions into measurable results.
Screen shot 2012-05-14 at 9.09.38 PM.jpgAn animated 'Peaman' fronts Woolworth's Everyday Rewards campaign via Droga5, Sydney.

From today, customers are asked to look out for the "extra special" ticket in-store and save.

Everyday Rewards card holders can save 20 percent or more on 100s of specially marked products in Woolworths supermarkets (excluding Tasmania), in direct competition with the My5 offer from Coles, launched in mid April via Big Red, Melbourne.

VIEW THE SPOT
Screen shot 2012-05-14 at 7.32.54 PM.jpgScreen shot 2012-05-14 at 7.43.48 PM.jpgThe Government's carbon tax is so unpopular new 'household assistance package' commercials outlining compensation for households do not even mention it.

The new spots target singles, families and seniors on what to expect in extra payments from this month. The carbon tax begins on July 1.

VIEW THE FAMILIES SPOT
VIEW THE SINGLES SPOT
VIEW THE SENIORS SPOT

Screen shot 2012-05-14 at 8.54.42 AM.jpgScreen shot 2012-05-14 at 9.12.22 AM.jpgNew World in New Zealand has launched its 'Every Day a New World' campaign, with creative out of Colenso BBDO Auckland, and account service from sister shop .99

In the 'I'm Big Day' spot, a little boy gets the birthday party of his dreams. From pirates to a skull topped birthday cake, his imagination runs wild - and so do his friends. In the 'Next Day' spot, a young couple find what might be the beginning of new love. A great night out is followed by a somewhat awkward morning - but then it develops into something special. And in the 'Luck Day' spot, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they're creative fishermen and manage to save face for their special family meal.

VIEW THE I'M BIG DAY SPOT
VIEW THE NEXT DAY SPOT
VIEW THE LUCKY DAY SPOT
Screen shot 2012-05-14 at 3.57.44 PM.jpgFairtrade Australia and New Zealand, via Republic of Everyone, Sydney has launched 'Fairtrade Karma', a new campaign urging consumers to buy Fairtrade products.

The campaign includes an interactive web film, directed by Dan Jamieson, where users can create their own alternate ending for the day starting with their choice of coffee. Depending on the choice users make either good or bad things happen to them.
Buzz02.jpgBuzz06.jpgThe Pedigree Adoption Drive offers support to thousands of abandoned dogs across the country. While the numbers hadn't dropped, public interest had.

Colenso BBDO, Auckland needed to find a new way to connect.

By adapting the way 3D glasses work they were able to simultaneously project two entirely different films on the same cinema screen.

The groundbreaking project was created in partnership between FINCH and Colenso BBDO.

VIEW THE DONATION GLASSES - UNRESCUED CONCEPT
VIEW THE DONATION GLASSES - RESCUED CONCEPT
Screen shot 2012-05-14 at 1.52.12 PM.jpgMission Australia, via Sydney shop Cabana Boys, has launched a new anti-gambling campaign with the line 'Gambling. If you have to lie, we need to talk'.

The campaign, which promotes Mission Australia's specialist counseling and financial advice for gamblers and their loved ones in the ACT, also ties in with Responsible Gambling Awareness Week, which is on from 14 to 20 May.
Screen shot 2012-05-14 at 11.48.55 AM.jpgUntil now the quiet achiever in the luxury car market, Lexus has abandoned its function over form approach and emerged with a stylish new range of vehicles, and a bold new advertising campaign determined to take on the Germans.
 
The aspirational new brand campaign from Saatchi & Saatchi Sydney, injects bold new feelings of passion and desire into Lexus' image.

VIEW THE BOLD NEW FEELING SPOT
VIEW THE LEXUS GS SPOT
Screen shot 2012-05-14 at 11.30.48 AM.jpgIn an Australian first for group buying sites, LivingSocial has partnered with Pizza Hut, the largest pizza chain in the world, to bring Aussies their favourite pizza at a slice of the price.
 
For just $2.00, pizza lovers can enjoy a full-sized nine-inch Pizza Mia with seven of the mouth-watering flavour combinations available.
Screen shot 2012-05-14 at 11.17.04 AM.jpgVisual effects specialist Patrick Felgueras (far left) and executive producer Jeff Jaffers (near left) have teamed up to open Mirage VFX, a new Sydney-based post production company housing a collection of skilled artists to produce cinema-quality visual effects and animation for advertising and film in the Asia Pacific region.
Screen shot 2012-05-14 at 10.39.17 AM.jpgCurious director Ash Bolland's 'Burn - Never Extinguish' branded content film for Coca-Cola has been selected to screen at this year's St Kilda Film Festival as part of its showcase of Australia's top short films. 

The film also won a Clio for direction. 

The inclusion of Burn in the festival line up indicates how the film landscape has changed in recent years to now accept branded content.
Screen shot 2012-05-14 at 10.41.17 AM.jpg'Radio Connects', an online case study website, developed as a must-have resource for advertisers and media agencies on the best use of commercial radio advertising, has been launched by the industry.

Says chief executive officer of Commercial Radio Australia, Joan Warner: "The 'Radio Connects' website provides a great source of successful case studies, showing optimum use of radio in actual advertising campaigns.
Screen shot 2012-05-14 at 10.10.01 AM.jpgninemsn Bing Slider[1].jpgBing is targeting "generation do" in a new Australian brand campaign via BMF Sydney.

BMF conducted a nationwide search for the campaign talent and the country's best young film makers, to direct and produce the videos. Gen Y researchers were enlisted to find stories to appeal to the core audience. The stories were then put in to the hands of some of the country's best Gen Y film makers, recruited from various production academies such as AFTRS. Working alongside BMF's content division and reporting directly to the agency's ECD, these young directors produced, directed and edited the films.

The centrepiece of the campaign is a series of mini documentaries and TVCs which tell stories of inspirational young Australians who get thing done.

VIEW THE MADISON SPOT
VIEW THE DESERT PEA SPOT
VIEW THE ANDY SPOT
VIEW THE BETHANY SPOT
2Degrees_Mothers_Day_Menu_A4.jpgBreakfast in bed is a Mother's Day staple, but let's face it, cold toast with a swipe of marmalade just doesn't cut it.

So this Mother's Day the kind folk at 2degrees, via Whybin\TBWA Auckland, decided to do something special to make Mother's Day 2degrees better for Kiwi mums.

Mums simply filled out what they'd love to eat for brekkie using a checklist, then hung it on their bedroom door for the kids.

It was on Facebook on Friday, meaning children had the whole of Saturday to prepare their mum a perfect breakfast in bed, with the help of 2degrees. Choice.

VIEW THE IDEA

Screen shot 2012-05-12 at 7.36.13 AM.jpgScreen shot 2012-05-12 at 7.37.55 AM.jpgColenso BBDO, Auckland scored a Gold Pencil for the Levi's 'Rear View Girls' web film at the One Show Interactive Awards, held tonight in New York.

Australia only managed to win a Bronze Pencil, awarded to IdeaWorks, Sydney for Asics 'Run with me', in  the Social Media - Location Aware Services category

This year a total of 91 Pencil winners representing 17 different countries were announced, with momentous "Best of Show" honors going to two projects for the first time in the history of the competition: DDB Paris' "A New Warrior," created for the global nonprofit Greenpeace and 72andSunny for "MFCEO," created for client K-Swiss and featuring lead character Kenny Powers from HBO's "Eastbound and Down."
Screen shot 2012-05-11 at 11.03.03 PM.jpgScreen shot 2012-05-11 at 11.06.44 PM.jpgCome to Mama director Damien Toogood took out Best Direction in a Television Commercial for Sydney Dogs and Cats Home 'Getting to Zero' at the 30th Anniversary Australian Directors' Guild Awards, held tonight at the Australian Maritime Museum in Sydney.

Nominations in the category were Sean Meehan for Sleep Walker, Bruce Hunt for Subaru XV 'Carwash' and Sean Meehan for Volkswagen 'Cross Country'.

Revolver's Steve Rogers won Best Direction in a Music Video for Jack Ladder & The Dreamlanders 'Cold Feet'.

Droga5 launches 'Meet Phill Pace' for Unilever

Screen shot 2012-05-11 at 2.55.42 PM.jpgDroga5 Sydney has created a film featuring Phill Pace, a contender for the Mr Australia
bodybuilder title, to launch Domestos' new toilet cleaner.

The film follows a typical day in the life for Phill as he eats his way to the title.

VIEW THE SPOT
Campaign Brief 168.pngCampaign Brief 170.pngMultimedia communications company KOJO and animation specialists The People's
Republic of Animation (PRA) have joined forces to target growth in national and global
markets.

The two companies have signed a memorandum of understanding to partner in the creation of animation and live action content for the corporate, film and advertising industries.

Screen shot 2012-05-11 at 11.42.30 AM.jpgThe latest spot promoting the benefits of Specsavers' digital retinal photography, directed by Nick&Travis @ Airbag Productions.

VIEW THE SPOT
Campaign Brief 164.pngBranded-entertainment specialist Ensemble has hired Lauren Joyce as national strategy director, a new position.
  
Joyce will be based in Melbourne and joins Jamie Gilbert-Smith who joined as general manager of Ensemble Melbourne in March this year. 

Joyce is a former strategist with UM in Sydney and Melbourne and most recently was group director at UM Melbourne. She is a former winner of the Cannes Young Lions competition and has worked on campaigns that have won awards at prestigious forums including Spikes Asia and the Cannes International Advertising Festival.
 
Justin Ricketts, managing director of Ensemble Australia, said Joyce's strong background in strategy and client leadership was ideal for Ensemble's growing Melbourne operation and also at the national level.
 
Says Ricketts: "Lauren's talents will help strengthen our capabilities and it is also ideal that she has such detailed knowledge of the broader Mediabrands operations."
Screen shot 2012-05-11 at 11.33.34 AM.jpgNew Zealand is a bubbling crock-pot of cultures. Not only is the food you find there a fusion of many far away places, but so are many other elements of their lifestyle.

To promote the new Subway Italian range Publicis Mojo, Auckland took a lighthearted look at a few traits kiwis have adopted from their Italian cuzzies.

VIEW THE SPOT
Campaign Brief 156.pngRobots, social media, spray cans and three of the world's leading design creatives come together in Auckland this month to create what's believed to be the world's first art painted by Twitter-controlled bots devised by M&C Saatchi Auckland.

Taking place at design conference Semi Permanent, Orcon Spider Art sees the live creation of three artworks by specially designed robots controlled remotely by the Twitter community.
Campaign Brief 157.pngLiz Polkinghorne, a graduate of Melbourne University, worked as an account executive in Melbourne before discovering Miami Ad School.

She chose Miami Ad School Hamburg, settling for northern German delights like pickled herring and The Reeperbahn. Eight quarters, three internships at international locations, two stolen bikes and countless all nighters later, she graduated in 2009 with a diploma in copywriting and a beautiful handcrafted portfolio book. Tapping into the school's network she landed a job in a few short weeks at Grey in NYC.


Eighteen months later, Y&R NYC came knocking and she jumped at the opportunity to work on global clients like Land Rover, Virgin Atlantic, Waldorf Astoria, Microsoft Advertising and Dell. Polkinghorne is the writer of the "7th Wheel" for Land Rover, which is this week's top pick of the Bestads Top 6 of the Week.
Screen shot 2012-05-11 at 2.17.03 PM.jpgSydney shops Publicis Mojo, DDB and M&C Saatchi scored Bronze Pencils at the One Show in New York this evening.

Publicis Mojo Sydney scored Bronze for the Boags 'Russell Falls' spot in Cinema Advertising; DDB Sydney won Bronze for Volkswagen in Branded Content - Television; M&C Saatchi, Sydney won Bronze for Sydney Cats & Dogs Home in Integrated Branding - Public Service Campaign.

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