T&J (1).jpgSpecial Group has lured Tom Martin (left) and Julian Schreiber (right), two of Australia's most respected creative leaders, to join Cade Heyde, Dave Hartmann and Lindsey Evans as partners in the Australian business.

Schreiber and Martin join from Cummins&Partners Sydney where they helped establish a strong business with some great talent; attracting clients like Puma, HBF, Tourism Noosa and University of Tasmania to name a few.

Prior to joining Cummins&Partners in April 2015, they were ECDs with Johannes Leonardo in New York where their work for clients like TripAdvisor, Sony PlayStation, Adidas and google helped them to significantly grow that business. The pair joined Johannes Leonardo in November 2013 from Clemenger BBDO, Melbourne.
Avish&Mandie (1).jpgMandie van der Merwe and Avish Gordhan take the helm as Creative Directors at the Sydney office of Australia's largest independent agency, Cummins&Partners. The pair first joined Cummins&Partners in August 2015.

van der Merwe and Gordhan succeed Tom Martin and Julian Schreiber who leave to join Special Group.

After two years producing outstanding campaigns for FoxSports, QT Hotels & Resorts, Allianz, Go Gentle Australia with Andrew Denton and PUMA Oceania, their ascendancy comes at an exciting time for the agency having recently won HBF, Podravka Foods, University of Tasmania and fintech start-up Lodex.

Gordhan and van der Merwe have been recognised at almost every major international and local award show. Their work includes the critically acclaimed '#ShotBySound' campaign for David Jones, the controversial 'Stop The Horror' project for Go Gentle Australia, and the darkly comedic 'Last Dictator Standing' campaign for Nando's South Africa, among others.
Screen Shot 2017-10-24 at 1.06.55 pm.jpgMelbourne creative agency for video Commoner has worked with Australia Post to tell a series of unique character stories as part of its 'Unpack Your Potential' campaign, which promotes online shopping. The first in the series has launched, a film about elite swimmer, Emily Beecroft.
Commoner, which produces creative video content for direct clients and agencies, was engaged by Australia Post to tell the stories of real Australians whose extraordinary lives are enhanced, in part, by online shopping.

panda_snow.jpgAlt.vfx has helped bring Tile's stunning new campaign for the US to life, as a toy panda sets off on an epic adventure in search of his owner.

The spot, for Tile, the Bluetooth tracker that makes it easy to find everything that matters, was directed by Mark Molloy and sees Ernie the Panda travel across landscapes far and wide in a quest to return to his best friend, Lucy.

In collaboration with agency Deutsch and Smuggler, Alt's talented team brought the panda to life in CG in a seamless production between Alt's new studio in Los Angeles and its existing Australian studios in Brisbane and Sydney.

Screen Shot 2017-10-24 at 8.55.55 am.jpgXXXX GOLD will be offering fans something extra special as the weather warms up with the release of The Goldie - a tech enabled cricket cap, designed to reward fans for coming together right across Australia.

The Goldies are Australian gold in colour and will be available to cricket fans by purchasing specially marked packs of XXXX GOLD or at a participating venue. Each Goldie is designed to bring people together using an iBeacon, which can detect other Goldies close by, through the XXXX GOLD App.

Baptiste.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Baptiste Clinet, executive creative director at Herezie, Paris.

Winner - Libresse: #bloodnormal - AMV BBDO, London. It's surprising that advertising world didn't already do it, but it's really bold and should create the debate.

Runner-up - Carlton Draught: The 46ers - Clemenger BBDO Melbourne. READ MORE...
Blue449_Strategy team (1)3.jpgBlue 449 today announce a number of appointments in the strategy team creating a suite of strategic specialists in line with the Open Source process that, at its heart, is about bringing together experts from a range of different fields with a focus on technology, data and creativity that will help clients grow.

Says Zara Cobb, head of strategy and planning, Blue 449:  "I am excited to announce the new Blue 449 strategy team which has been designed specifically to help answer our clients' varied business problems which now range from which MarTech they should consider through to how to embrace new technology such as AI or VR as part of the marketing approach."
image001.jpgASICS Oceania has launched a localised adaptation of the new "I Move Me" global brand proposition via Infinity Squared, to activate its partnership with Cricket Australia in the lead up to this Summer's Men's and Women's Ashes Series.
The new brand positioning sees a departure from category norms of elite athlete focus, to championing everyday active people leading a healthy, positive and balanced life.
The integrated local campaign serves to ignite passion with all Australians, urging them to show their support by purchasing the official Cricket Australia merchandise.

Hamilton (1).jpgKey Pharmaceuticals has selected The Core Agency to manage strategy and creative duties for its stable of brands including Blistex and Hamilton following a competitive creative pitch.

The fast-growing Sydney independent will become the lead agency for all Key Pharmaceuticals brands across Australia and New Zealand.

Key Pharmaceuticals is an Australian owned and operated company and one of the leaders in the field of Over the Counter (OTC) pharmaceuticals. Its portfolio of around 30 brands includes household names such as Odor-Eaters, earclear and OsteVit-D.
Screen Shot 2017-10-23 at 3.10.57 pm.jpgHisense is calling on more Australians to discover the brand through a new campaign titled Come To Your Senses created by Mustard Creative. 

Beginning this week and running across print, digital and broadcast channels, the campaign aims to increase brand familiarity and consideration by highlighting the strength of Hisense products, and the value they deliver to consumers.

TTV2_Home Screen.jpgTelstra has united the three worlds of TV - free-to-air, subscription TV and on-demand streaming - on its new Telstra TV to be launched on 31 October. The new device will include a series of Australian-first innovations that are set to liberate the way consumers experience TV at home and on the go. Telstra has released a new hype video via Chief Entertainment to promote the new Roku Powered Telstra TV device.

DARLINGHURST-ARTS-CLUB-logo.jpgCameras are prohibited, you can run a 30-day account, it's a collective of some of Australia's brightest creative minds and by joining you're able to improve Sydney's overall cultural fabric and change the face of mental health in Australia. Sound interesting? Then read on.  

Wednesday the 18th of October 2017 marked the establishment of the Darlinghurst Arts Club. Based at Tatler ~ the unofficial home for ad types for the past 30 years and the adjoining Bistro at 169 Darlinghurst Road, Darlinghurst, central to most agencies within Sydney ~ the club now closes its doors to the general public and will only be accessible to members and their guests Sunday through Thursday each week.

The first 100 members have already been hand-picked for their contribution to their respective industry ~ including a sizable allocation for the Advertising and TVC production industries via partners Campaign Brief, Heckler and Louis & Co, as well as RUSSH and YellowTrace who cover Fashion, Design and Architecture ~ people who are not only respected but those who share the club's vision. The end goal of this process is to create a carefully curated 500-strong membership that presents itself as the best forum for social and professional activities year round.

The club is designed to offer a legitimate place to hang mid-week with like-minded people who throughout the year will also be involved in talks, workshops, initiatives and fundraising. This project is far more interested in attracting the best and most capable minds, rather than money and status alone.
Screen Shot 2017-10-23 at 10.27.35 am.jpgTMG (The Marketing Group Plc) has today announced that Belinda Wearne is joining one of its subsidiary agencies, Channelzero, as general manager. Wearne brings with her a wealth of expertise having held senior positions at consultancies including Sibling Agency, Ogilvy Australia and Euro RSCG.

Says Mikey Taylor, CEO, Channelzero: "Belinda is a heavy-hitter in the marketing world and has a range of experience that really adds to the Channelzero brand. Having recently brought on board a number of high-profile clients that has seen the company go from strength to strength, Belinda joining the team is another piece of the jigsaw and we're looking forward to seeing her skillset put into action."
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



PORTFOLIO-and-REEL-home-page.jpgPortfolio & Reel provides:

Australian + NZ Advertising Agency addresses, current creative and production staff lists with contact details.
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Plus address + phone details for agencies in ASIA - China, India, Korea, Malaysia, Indonesia, Thailand and Vietnam.

All data online, which can be downloaded as either excel or pdf files.
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Stocks selling fast following RMIT Pitch Night

Screen Shot 2017-10-23 at 9.14.49 am.jpgThe highly anticipated advertising networking event, Pitch Night, kicked off this month. Branded as a retailed themed 'Pre-Sale', over 30 agencies, 90 students and about 20 mannequins, attended the sale that could not be missed.

Some students have already landed full time paid positions while many others have created a foundation of networks for their futures.
Screen Shot 2017-10-23 at 9.07.05 am.jpgTrue Local, the go-to online directory and review website for Australian businesses, has unveiled a new digital creative campaign via JOY, to support the launch of its Digital PowerPacks - a suite of marketing products targeted at small and medium businesses (SMBs).

Designed to equip business owners with digital know-how and the tools to promote themselves online, True Local Digital PowerPacks are packages that help SMBs build websites, develop digital advertising and create their own online store.

Screen Shot 2017-10-23 at 8.18.17 am.jpgIn a new digital and online campaign targeting US travellers Qantas is encouraging more Americans to holiday in Australia by offering to pay for their passport.

Qantas' 'Not Your Typical Airline' campaign has launched in the US and is timed to support the arrival of the airline's new 787 Dreamliner.

The video and digital banner ads tap into the insight that only 40 per cent of Americans hold a valid passport and that Qantas is offering these travellers a US$135 discount, or the cost of a US passport, off their next ticket to Australia.

Screen Shot 2017-10-23 at 7.01.27 am.jpgIn celebration of exceptional talent from within, MediaCom has today announced the promotion of Ben McCallum (left), head of The Entertainment Division (TED) to general manager, Sydney.

McCallum, an established member of MediaCom Sydney's leadership team, began his tenure with the business in early 2015. Following 2 years as head of The Entertainment Division (TED), McCallum has become an invaluable asset to the agency. During this time, McCallum has successfully built a team culture fuelled by enthusiasm and a hunger to deliver excellent solutions to MediaCom's clients, partners and colleagues.
Margie THINKERBELL Reid-web.jpgFledgling independent Melbourne agency THINKERBELL has lured Margie Reid to the team as managing partner ~ effective January 8 ~ following a 11-year stint at media agency OMD, including the last few years as managing director.

"I'm pleased to be joining the THINKERBELL team and look forward to practicing a little measured magic for our clients", said Reid. "We've been talking for a while and I guess what made the decision to join them an easy one was their focus on bringing together the very best of marketing sciences and brilliant creative minds.

"What I'll be bringing to the party is a broad understanding of the marketing and media landscape, strong management skills, and perhaps upweighting the 'measured' component of the 'measured magic' proposition."
Chris-Freel.jpgMedia and advertising industry social purpose organisation UnLtd has appointed former Fairfax and Pandora commercial director Chris Freel (left) as its CEO, replacing Paul Fisher who is relocating overseas in December for family reasons. Freel will commence on 1st November and work side-by-side with Fisher for a month.

Freel is the creator of 'The Big Clash' cricket event which has raised over $100,000 for various charities, including UnLtd.  He is also an advisory board member of Newco, which celebrates and connects the engines of positive change in society.  Most recently Freel was commercial director ANZ at Pandora.
Thumbnail image for Screen Shot 2016-12-16 at 9.24.29 AM.jpgThe Agency Circle, an industry body that's all about turning the talk around diversity into action launched in October 2016. A survey of all participating agencies was conducted at the time of launch to establish an (industry aggregate) baseline with the plan to run it again in 12 months' time and see what's changed - hopefully for the better.

It has been 12 months, and now is the time to find out. This year's survey launched today. Member Agencies have until the 3rd of November to complete and send the data back for processing. The aggregated industry results will be released on the 20th of November.

Says Emily Perrett, Agency Circle chair: "I just want the results already. We've had a lot of consistent interest from most of the major agencies in town, and we've all been working hard on making real change at our respective agencies. I hope that we see that effort in the numbers".

Brief to Broadcast extends deadline to Oct 25

BTB.jpgBrief to Broadcast has extended its entry deadline to the new date of Wednesday, October 25.

Brief to Broadcast aims to create real change in the advertising industry - by giving 30 students under 26 the chance to steer a project from brief to broadcast in just a single day - with guidance from industry professionals and craftspeople.

The theme for this - the third - Brief to Broadcast event is 'Stick It To The Man', reflecting the need for more diversity across our business.

Tim Lindsay, CEO of D&AD, will again be in attendance for what he calls 'one of the most exciting and inspiring days in the D&AD calendar' - and is currently unique to Australia.

To get one of the remaining places, applicants will need to choose a minority they individually care about - and create a 60 second short which introduces an idea which they think will change lives for the better.
Screen Shot 2017-10-20 at 3.10.57 pm.jpgAustralian Marriage Equality, supported by TBWA\Melbourne, has released an ad to encourage the remainder of the country's eligible voting population to ensure they send in their postal vote before it closes.

The extended ad portrays the reality of leaving the vote to chance by showing a flock of pigeons picking randomly from piles of breadcrumbs labelled 'for' and 'against'.

A running commentary in David Attenborough-esque style narrates the random behaviour of the birds as they peck away in ignorance.

Screen Shot 2017-10-20 at 10.53.02 am.jpgLast night challenger agency, VCCP Sydney hosted 'Grow Bold', an exhibition of artwork from renowned photographer Simon Harsent and filmmaker Thibault Upton for aged care organisation Feros Care.

The exhibition, which was held last night at the Black Eye gallery in Surry Hills, featured portraits and short-films that captured the stories behind Australians who are defying the stereotypes of aging and disability and instead choosing to 'grow bold'.
CopySchool.jpgThere are only a limited amount of spots left for this year's second Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors.

Copy School is designed to encourage the best quality copywriting across all media channels and engages some of Australia's leading advertising creative directors and copywriters, as well as news media editors, to pass on their knowledge and experience.

Screen Shot 2017-10-20 at 8.44.11 am.jpgGoogle Australia has launched a new TV campaign for its Google Home Mini product, created by 72andSunny, Sydney.

The spot has been adapted for the Australian market from the original ad, which was created by 72andSunny LA.

Cam Blackley (1).jpgM&C Saatchi has announced the appointment of one of Australia's top creative minds, Cam Blackley to the role of chief creative officer. Blackley will be responsible for leading the creative output of the advertising business.

Blackley, son of ad legend David Blackley, joins M&C Saatchi after a four year stint at BMF as executive creative director. Blackley fills the void left by the departure of chief creative officer Andy DiLallo, who exited the agency in November last year.

Blackley has over 20 years experience at agencies both locally and in international markets including the UK and US. His career began at Grey Melbourne and he moved to London to join AMV/BBDO. He was hired by David Droga at Publicis and was one of Droga5 New York's original employees. In April 2008 Blackley left New York to return home to help establish Droga5 Sydney as a creative director before being poached by BMF four years ago. At BMF, he has been responsible for a creative resurgence across clients such as ALDI Australia, TAL Insurance, MLA, Australian Government and Football Federation Australia.
FordRanger.jpgLast night the MFA announced the winners of the 19th annual MFA Awards. GTB Australia and Mindshare have taken out the Grand Prix for Ford Motor Company Australia's 'Tough Done Smarter' campaign.

When selecting the Grand Prix winner, judges commented: "A long term strategy and solid business strategy that delivered over time. Over the course of 18 months, Ford became market leader. In a short term world, it's refreshing to have a different long term approach that yielded fantastic results for the client."
RedNote_Carnival (1).jpgTo celebrate its fifth anniversary in Australia, Carnival Cruise Line pulled off the world's longest conga line at sea in a campaign via Mercerbell, which CB reported on yesterday. To help get guests in a festive mood, sound house Red Note Visionary Sounds came up with a catchy track to ensure the conga kept to the march of its beat.

Red Note was briefed to create lyrics and a song melody to compliment the spirit of the Conga, which has travelled across 25 Carnival ships, via 13 countries, seven time zones and spanning over 16,000 kilometres. Over 1,500 guests from Sydney were locally involved.

Screen Shot 2017-10-20 at 6.50.16 am.jpgTo coincide with the 2017 Spring Racing Carnival, new Australian online bookmaker Neds has been launched onto the local market, with an integrated campaign and distinctive brand platform developed by Ogilvy Brisbane.
The first work executed for Neds since the agency won the business in a competitive pitch, the Neds launch campaign aims to connect with the 'modern Aussie bloke' using the tagline Time To Bet.

Screen Shot 2017-10-20 at 6.39.53 am.jpgLandor has partnered with Brisbane motion agency Breeder and New York sound studio Nylon to create a new TVC campaign for Tennis Australia in the lead up to the 2018 Australian Open.

The challenge was to create an ad that would ignite a need to get out and experience the tournament in real life.

Screen Shot 2017-10-19 at 10.52.14 am.jpgThe latest content release from Land Rover captures the action behind the scenes as the All-New Discovery attempts to tow a 110 Tonne Road Train across the Australian outback.

The Northern Territory was the ideal place to film the content with its iconic red dirt and huge monolith of Mt Conner in the distance. With 20km of highway closed and the oversized road train unable to turn around, the production came with its share of challenges. After weeks of planning the vehicles, engineers and film crew all came through with the goods.

Screen Shot 2017-10-19 at 10.13.53 am.jpgAs part of BreastScreen NSW's awareness drive for the annual October Breast Cancer Awareness Month, Frost*collective was commissioned to develop a series of video stories highlighting the importance of breast screening and biennial mammograms for women aged 50-74 years.

With one in eight women in NSW developing breast cancer in their lifetime and with 75% of women diagnosed with breast cancer over the age of 50, early detection of breast cancer is key to improving outcomes. The video stories set out to emphasise the importance of mammograms as part of women's regular health checks.


James Sexton's LIA Creative LIAisons Diary

Screen Shot 2017-10-19 at 8.42.29 am.jpgCopywriter James Sexton (right) represented BMF at the 2017 LIA Creative LIAisons program in Las Vegas, as all the big names in the industry from advertising to design to digital to production and technology gathered together. Here Sexton shares his experience exclusive to CB.

Up until a month ago - like a lot of others I've spoken to - I was oblivious to the LIAsions course.

So a quick run down. It happens in parallel to the LIA awards judging and uses the ECDs and CCOs there judging, to teach a handful of creatives from around the world a thing or two about making great work and getting ahead in the industry. That's no easy task; especially when they're away from home, in amongst the bright lights and distractions of Sin City (Vegas).
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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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