RAC_GivingBack_1_BLOG.jpgRAC has launched the second phase of its 'For the better' brand communications via J.Walter Thompson. This master brand activity is designed to give Western Australians an understanding of how RAC is able to make RAC_GivingBack_2_BLOG.jpgthings 'better' for them. 

JWT said the campaign achieves what many have tried and failed to do before - create an emotionally resonant way to express a complicated, functional brand truth  - in this case the fact that the RAC is a mutual organisation. It does this by framing mutuality as 'giving back'.

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Coca-Cola South Pacific has announced the launch of the 'Cut Through the Heat' with Sprite campaign in Australia via McCann.

The campaign is a multimillion dollar marketing investment showing how the sudden intense refreshment that can only come from Sprite and Sprite Zero enables you to 'Cut Through the Heat'.

Screen Shot 2015-02-27 at 9.55.38 am.jpgNow that Wilson Security has joined the Volvo V8 Polestar Racing team as major sponsors for the 2015 V8 racing season, Volvo driver, Scott McLaughlin, took the opportunity to see what it would be like to go on patrol for his first shift as a security guard in a new web film via Grey Sydney.

Screen Shot 2015-02-27 at 11.58.42 am.jpgWilliam's is the latest offering by Tasmanian bread company Cripps Nubake, into the local premium bread market. Its packaging sees a mysterious fellow wandering through Tasmanian landscapes, referencing quality home-grown ingredients and bright colours of the seasons. 

Southern Cross Austereo produced the TVC, celebrating the legacy of the company's founder, ex-convict William Cripps, and his wife Eliza. To accompany in-store launches, the 90sec spot and 30sec cut-downs have rolled out this week in Tasmania.

68866_Gull-Board.jpgSplore Festival 2015 was powered by Gull, the only fuel company in New Zealand that produces biofuel an eco-friendly fuel alternative made with dairy waste. In other words, cows. 

Trouble was, few New Zealanders knew about biofuel, let alone how it was made. At the gates of the festival, Contagion set up a billboard completely constructed from hay, then printed messaging in non-toxic vegetable dye. Over the course of the opening day a herd of hungry cows ate the billboard, demonstrating in an eco-friendly way exactly where biofuel comes from.

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Seasoned beer marketer Richard Oppy has been confirmed as marketing director at Carlton & United Breweries (CUB).
CUB's chief operating officer Mike Walsh said Oppy has the experience and enthusiasm to lead the marketing team through what has become a complex beer market.
Says Walsh: "Richard has worked across every brand in the business and I am confident he will passionately lead our marketing team and become a valued member of our executive team."
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OMD has announced the appointment of media and marketing specialist Nathan Young to the position of business development & marketing director for OMD Australia.

Young joins OMD, from Authentic Entertainment (formally MCM Media). Young has more than 16 years industry experience, starting his media career with Universal McCann where he reached the position of investment manager before leaving to join MCM Media, where over 9 years across various roles including general manager sales operations he saw the company double in size and extend it's national footprint.
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Special Group and the Vodafone Warriors have unveiled a brand new campaign to ignite the pride in a nation of loyal followers.
The concept "We are all warriors" unites the nation with the team, one tribe taking on the 15 Australian teams that make up the NRL Premiership. The 45" television commercial stars no actors - just season members, the players themselves, and cameos from Ladi6 and Sid Diamond.
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Speight's and DDB have launched a new nationwide campaign - "We Will" - featuring Little Henry, a not-so-little Kiwi fella who asks his mates to help him create his dream shed, and gets the response befitting a bunch of worthwhile blokes. 

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Woodstock Bourbon has today announced its largest ever sporting sponsorship becoming the Official Spirit supplier of the V8 Supercars Championship, a deal brokered by Cummins&Partners.

Woodstock brand manager Kelly Jones said V8 Supercars has a rich and proud heritage in motorsport.

Says Kelly: "We're excited to be joining the V8 Supercars success story, and are looking forward to this exciting new period. We believe this partnership will allow us to connect with our consumers, by aligning ourselves with likeminded passions. That, and it's a bit of fun."

The partnership includes exclusive pourage and activation rights at all V8 Supercars events and TV broadcast integration and digital exposure through online platforms.

Curious Film is proud to announce that IDA, winner of this year's Oscar for Best Foreign Language Film, begins a return season in cinemas today.

Melbourne's Cinema Nova and the State Theatre in Hobart are the first cinemas confirmed to screen Pawel Pawlikowski's black and white masterpiece, set in 1960s Poland.

Says Pete Grasse, president, Curious Film: "We are, of course, overjoyed with IDA's recent Oscar success. It not only shows that Curious knows content and selects the best stories made by the world's best directors for Australian audiences, it also empowers our drive for excellence in commercial filmmaking. Curious spotted the immense potential in this film early on. We've done the same with our local commercial talent. Our award winning roster of directors and portfolio of film demonstrate our complete commitment to quality content production."
Macleay College has announced its first round of talks by high-flying advertising professionals for this year's AdSpeaks series.

Scheduled to run throughout March, the first volume of AdSpeaks 2015 will be led by three industry heavyweights including Andy Wright (left), co-founder of For The People, Brad Bennett (top, right), head of technology, The Hallway and Neil Duncan (bottom, right), business director, Leo Burnett Sydney.
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Havas Worldwide Melbourne has created the first campaign for Danone Murray Goulburn and its Ultimate Greek yoghurt range.

The campaign highlights the incredible taste of Danone Ultimate showcasing different people enjoying the yoghurt with the taste leaving them speechless. As part of the campaign, Havas Worldwide Melbourne also created a new website and Facebook page for Danone Ultimate Greek designed to showcase the variety of flavours in the range.

Sirens Final Call closes on February 28

Sirens Final Call will close on Saturday, 28th of February.

Sirens Final Call gives entrants the chance to submit work previously not entered in the 2015 Siren Awards, or to re-enter work that did not win any of rounds 1 - 5  and was not highly commended in rounds 1 - 5.

Entries must have aired at least 10 times on a commercial radio station anytime between 1 March 2014 and 28 February 2015.

Click here for more information.
The pre-match banter in the lead up to Tuesday's Big Clash cricket match is heating up. 

Presented by Fairfax Media, the "Big Clash" will see rival media agencies unite for the day against a combined team of competing media owners, in a special 20/20 charity cricket match for industry foundation UN LTD.

While they're usually going in to bat against each other over clients and campaigns - the teams will put the media game aside when they take the field at Sydney Uni Oval.

Kim Kirby joins 8 in executive producer role

Producer Kim Kirby (left) has joined 8 in an executive producing role. Kirby will work alongside managing director and executive producer, Katie Millington (right) to further expand the business, particularly in Australia. 

Says Millington: "I'm absolutely thrilled to be joining forces with KK. Kim brings a wealth of film experience from the UK and Australia, a bundle of local industry knowledge and a genuine love for the business. Her energy is infectious, she's clever, crafty and fun. Kim gave me a leg up in the industry not so many years ago, so it feels serendipitous that we're now working together. This is going to be a big year for 8, not to mention lunch times just got a whole lot more interesting."
Online auto marketplace CarsGuide.com.au has partnered with Uber and the Aurora Group GLBT charity this Mardi Gras, to launch 'We Love Every Car' consumer campaign today via BWM Dentsu, that runs until March 7. 

New and existing users of the popular Uber app can enter the 'MARDICAR' promo code into the app, giving them the option to request a free ride in one of three 'CarsGuide MardiCars.' All trips are free, and CarsGuide will donate $10 per ride to the Aurora Group charity. The cars will be available for request between 2pm-10pm from 26th February to the 7th March.

Mi9 launches true cross device targeting solution

Advertisers can now deliver a consistent message across desktop, mobile, tablet and XBOX with the launch of Mi9's true cross device targeting solution.

Leveraging Mi9's powerful scale of data, including Microsoft's 14.2 million registered IDs, a single ID now identifies users as they migrate between devices, allowing a consistent, seamless advertising message to be served across the entire Mi9 portfolio, including Daily Mail Australia, MSN, Skype, Outlook and XBOX.

Says Emma-Jayne Owens (pictured), director of sales, Mi9: "The launch of mobile audience targeting ticks the final box for us in being able to identify an individual throughout their daily content journey across any device.
Adrol.jpgIn an effort to meet local demand for high-performance marketing solutions, AdRoll, has announced the expansion of its global presence to Japan with the opening of its Tokyo office. 

This newly established local team will provide full-service account management to Japanese customers. In addition to the team on the ground in Tokyo, AdRoll's self-service solution has been fully translated and localized for the Japanese market. This is the company's sixth office, after opening regional offices in New York, Dublin, Sydney, and London. 
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The National Rugby League has launched its 2015 Telstra Premiership season campaign today via MJW, with a spectacular media launch at the Sydney Opera House. 

It culminated in the unveiling of this year's highly anticipated launch commercial, which is set to the worldwide hit Let Me Entertain You by UK superstar Robbie Williams.

Following a new Bupa study that has found that the majority of Australians are unaware of key risk factors of Australia's single biggest killer of men and women: heart disease, Bupa and Cricket Australia has launched a new campaign via Big Red, to raise awareness with the a free 60 second online heart age check.

The heart age check, which is part of the new Heart-to-Heart campaign, estimates a person's heart age based on responses to a series of health questions, compares the result with their actual age, and provides information to help them improve their heart health.

AEG Power tools appoints Huckleberry Agency

Huckleberry Agency has been awarded the social media account for AEG Power tools, one of Australia's largest and most successful power tool brands.

Huckleberry is helping develop the social engagement strategy for AEG, including ongoing community management and content development across all of AEG's social channels.

Says Melissa Roberts, managing director, Huckleberry: "We'll be working to significantly grow AEG's social community's scale and brand engagement and we're really looking forward to creating some fun and meaningful interactions with Australian tradies."
Australia's largest Information Communications Technology (ICT) research organisation NICTA has launched its new WordPress site via Tectonic.

NICTA got in touch with Tectonic, who are also the designers of the CB Blogs and Bestads website, as well as the CB and Bestads apps, with the intention to use WordPress for its new site. In initial discussions, the NICTA team were interested whether it would suit its demanding needs.
Online advertising has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014. 

The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.
Stellar Concepts has been appointed to handle publicity for two innovative Australian businesses, Uppercut Deluxe and Archie Rose Distilling Co., echoing the rich traditions of the past.
Uppercut Deluxe is an Australian-born brand, using the finest ingredients to deliver high quality male grooming products without fancy embellishments. Inspired by the timeless style of the 1950's barbershop and its spiritual founder, Willy O'Shea, Uppercut Deluxe features an essentials range of men's grooming and style products built from a love of barbering, surf and skate.
BetEasy has appointed GPY&R as its full service agency after a competitive pitch.

BetEasy is Australia's newest online wagering brand, they have a diverse product range, along with first-class customer service and the best mobile and tablet apps available.

BetEasy is set to make a splash in the market, having just secured an exclusive sponsorship with the AFL.
Sydney-based art director Al Spiers (right) and designer Thom Davy (left) have launched a productivity tool with a near-impossible objective: making storage and organisation cool. 

Stashboard aims to revolutionise the category, providing a single location for every creative person to store, sort, share and reference their creative assets, collaborate on projects and generally help in organising their creative lives. It's unique in that it has been "built by creatives for creatives."

CB-COVER-AGENCY-OF-THE-YEAR-2015.jpgCampaign Brief print subscribers will receive their copy of the CB Agency of the Year issue next week.

The issue includes Australian, NSW and NZ Agency of the Year - won by Clemenger BBDO, Melbourne, M&C Saatchi, Sydney and Colenso BBDO, Auckland respectively - as well as the annual CB Agency Creativity/Billings Index (or Hot+Cold Chart).

There is a chart for Melbourne/Sydney, plus Adelaide, Brisbane and Perth, as well as New Zealand.

Subscribers can also view the issue online and print pages and spreads from past issues going back to 2007 so it's well worth the investment.

HOT+COLD-CHART-2015.jpgYou can subscribe here to the print+online edition for only $44 (inc GST) per year within Australia (NZ: $60, Asia: $70, rest of the world: $80)
CB-COVER-AGENCY-OF-THE-YEAR-2015.jpgIt is a period of uncertainty. Fierce territorial battles rage across the galaxy. As the sands shift beneath our feet and the fate of many seems unclear, one force reigns supreme. But beneath the dark armoured    exterior of the so-called 'Evil Empire', there is a nobler cause: to fight mediocrity and restore creativity to the advertising galaxy. For a record seventh time in the 28-year history of the awards, Clemenger BBDO Melbourne is Campaign Brief's Agency of the Year.

From an uncertain finish to 2013 - the creative department was about to lose Tom Martin and Julian Schrieber, soon to be followed by Jim Ingram and Ben Couzens - Clemenger BBDO Melbourne managed to turn 2014 into an absolutely stellar year.

The agency has just had its strongest financial year in its 68 year history, with profit growth of 18% and $62 million in new work. Staff numbers grew by 23%. It won two of the biggest pitches in the country, Myer and TAC, as well as MLC, Australia Post StarTrack, Kopparberg, Bonds, The Department of Education and State Government business.
Stuart_Dee_campaignedge-web.jpgWell-known creative director, author, and regular Gruen, and Sky News panelist, Dee Madigan has joined forces with suit Stuart Gillies to form Campaign Edge, with offices in Sydney, Brisbane and Melbourne.

The pair have already made a name for themselves in political circles after being appointed by the Queensland Labor party to develop and execute the advertising as well as the digital strategy and social media marketing for the recent election campaign. The advertising strategy was described by ALP pollsters UMR as having been "executed near perfectly."
SIMON-BAGNASCO-NEW-web.jpgDDB Group Australia has announced that incumbent RAPP Melbourne managing director, Dave Brown and DDB Melbourne's multi-award winning chief creative officer, Darren Spiller will be partnering in the agency's top job in a move that places creativity at the heart of the business. 

As part of the restructure Simon Bagnasco (below left) has been promoted to the role of ECD of DDB Melbourne, which will provide further depth to the creative department as Spiller expands his remit.

In 2012 RAPP re-launched after its merger with Brown and Steve Crawford's boutique agency Crawford Brown and Brown moved into the managing director role at the new RAPP Melbourne.

Says Andrew Little, CEO, DDB Group Australia: "In the past two years, Melbourne has grown exponentially and has produced outstanding and multi-award winning creative married to a leading and innovative strategic offering. In response to this trajectory - we are now looking at a broader senior management structure.
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92 entries have made it to the finalist list and will be contending for metals at the highly coveted APAC Effie Awards 2015. 

Clemenger BBDO Melbourne has lead the Australian agency pack with a total of four entries making the cut. Saatchi & Saatchi Sydney has scored three finalists followed by McCann Melbourne and Ogilvy & Mather with two shortlisted entries each.

CB ASIA Rankings.jpgThe full results of the 2014 Campaign Brief Asia Creative Rankings is now available as a download.

Agency of the Year : Dentsu Inc. Tokyo.

Network of the Year: Dentsu.

If you're based in Asia, how did your agency and network rank?

DOWNLOAD THE PDF:  Campaign Brief Asia Rankings_2014.pdf
Darwin_2[1].jpgTribal Worldwide Sydney ECD, Darwin Tomlinson and managing director Phil Dowgierd - who were both appointed in March last year - are both departing the agency to return to their respective homelands in the US and UK respectively.

US born Tomlinson was formerly deputy ECD of DDB Sydney, joining the agency in 2012 from The White Agency, where he was executive creative director and headed-up the award-winning Commonwealth Bank Property Finder Mobile App.

UK born Dowgierd joined the DDB Group from AKQA (UK) where he led the global Nissan business managing a team of 60 focusing on global platform development, global social activity and mobile work. Prior to AKQA, Dowgierd held positions at Grand Union, Fallon and M&C Saatchi where he worked across multiple media platforms and gained significant experience in a breadth of product sectors including automotive (Skoda), retail (Sainsburys, Best Buy and Boots), media (BBC & Sky) and alcohol (Foster's lager).
BMF has hired experienced group account director Dan Lacaze, as the agency moves into a new stage of growth and development with the appointments of Steve McArdle and Christina Aventi as MD and EPD, respectively.

With more than 13 years' industry experience, Lacaze has relocated from Melbourne, where he spent the last two years at Clemenger BBDO Melbourne leading the Australia Post, Bupa and Dulux accounts.

He has worked with local and international clients across a broad range of categories, including Beverages, Insurance, Travel, Government, plus Home and Lifestyle.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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