Gus Vampre, Dan Smith, Imogen Hewitt, Stu Turner, Phil Johnson, Seamus Higgins (1).jpgAustralia's leading alcohol retail group, Liquor Marketing Group (LMG), has today announced Havas Australia as its new agency of record, following a competitive pitch. The agency will work across the Group's Bottlemart and SipnSave brands, which are poised for imminent brand refreshes.

Havas' initial remit will be to drive relaunches for both the Bottlemart and SipnSave brands that are taking place simultaneously this month and will filter through all LMG touch-points including press, in-store, trade, web and social. The new campaigns will roll out from today as the Group prepares to take advantage of seasonal demand.
click.jpgExponential Interactive has released a new Face Filter functionality as a part of its proprietary video advertising offering (VDX). The Face Filter is a canvas for innovative augmented reality (AR) consumer experiences that seek to build deeper relationships between brands and consumers.
 
Users who opt into the experience can activate their webcams to engage the Face Filter. Facial feature and head tracking technology is applied to the users face, thus allowing the advertiser to overlay virtual objects such as glasses, makeup, hats, helmets, etc. The Face Filter is available on display and in-stream on devices that have webcams installed.  A step-by-step guide on how the ad unit works and visual examples of the ad can be seen here.

Radio advertising revenue up in November

images.jpgRadio ad revenue has recorded an increase in November 2016 up 5.5% to $72.411 million, according to the metropolitan commercial radio advertising revenue, sourced by Deloitte and released today by industry body, Commercial Radio Australia.

The Sydney market showed strong growth up 11.11% to $23.006 million, Melbourne was up 4.63% to $21.591 million, Brisbane rose 5.4% to $11.322 million, Perth was up .32% to $10.101 million and Adelaide was down .89%to $6.391 million.
AdamFurness-headshot1.jpegLeading marketing technology company, RadiumOne, has today unveiled a new partner ecosystem designed to streamline how marketers deploy digital campaigns. Working in consultation with clients, RadiumOne have selected and integrated with over 70 leading marketing tool and technology providers across data-driven mobile, video, cross device and native advertising. The new ecosystem has been designed from the ground up to offer marketers a rationalised partner list that enhances connectivity across brands' paid, earned, shared and owned media channels.
 
Says Adam Furness (pictured), MD, RadiumOne AUNZ: "Data-driven marketers have shared with us their desire to reduce the number of vendors and touch-points required to deliver on their digital marketing activities. Our ecosystem of integrated and tested marketing and advertising technology partners makes it easy and effective for our customers to capture, visualise and leverage data at scale in campaigns across all channels and devices."
Screen Shot 2015-10-07 at 7.36.27 am-thumb-400x225-199294-thumb-400x225-229120.jpgClemenger BBDO Melbourne has emerged as Australia's #1 Agency of the Year at this year's Clio Awards.

Clemenger BBDO Melbourne had a stellar year at Clio scoring four Gold, two Silver, and four Bronze.

Clemenger BBDO Melbourne's 'The Boys' work for Bonds picked up four Gold; two in Film, one in Direct and one in the Integrated Campaign category as well as two Silver in Branded Content and in Direct and two Bronze in Branded Content and in Direct. Clemenger also picked up a Bronze in PR for Snickers 'Hungerithm' and a Bronze in Audio for Myer 'Wonderful Hold Music'.


Hogan-Cancer-Council.jpgCure Cancer Australia has launched a new campaign via newly appointed agency Behaviour Change Partners for its inaugural national 'Summer of BARBECUREs' fundraising initiative.
 
Starring BARBECURE ambassador Paul Hogan AM, Cure Cancer Australia worked with leading freelance director/producer Karen Warner to bring the campaign to life. With over 20 years' experience in commercial television, Warner is one of Australia's most respected television producers and visual storytellers.
 
Together with agency Behaviour Change Partners, and the generous in-kind support of major media partners including: Adshel, Cabcharge, Channel 7, Facebook, Frontier Advertising, Google and MCN, Cure Cancer Australia's BARBECURE campaign will run across television, outdoor, taxi backs, radio, print and online between now and February 2017.

VIEW THE TVC
Nick Worthington.jpgD&AD has named 11 creatives from Australasia to sit on the various jury panels for its 2017 awards, including Nick Worthington (left), creative chairman of Colenso BBDO Auckland, who was named Foreman of the prestigious Creativity for Good jury back in early November.

David Nobay.jpg
Branding
Ben Miles, Creative Director, Interbrand Australia

Creativity for Good
Nick Worthington, Creative Chairman, Colenso BBDO, Auckland (Foreman)
David Nobay (right), Creative Chairman, Marcel, Sydney

Direct
Vince Lagana, Executive Creative Director, Leo Burnett Sydney

Film Advertising
Scott Nowell, creative partner, The Monkeys, Sydney
Jackson-Steve-NEW.jpgCB Exclusive - Campaign Brief can reveal that Innocean Australia has snared awarded creative director Steve Jackson from DDB Sydney as its new ECD - effective early January - filling the vacuum left after the departure of Dave King back in October.

Jackson joined DDB Sydney in April 2013 as creative director primarily on the McDonald's account.

Throughout his career, Jackson has picked-up awards at all the major local and international shows, including D&AD, Cannes and One Show and One Show Entertainment.

Co-author of some of Australia's most memorable campaigns, Jackson worked at Cape Town's Jupiter Drawing Room before landing in Australia at Publicis Mojo in Melbourne. He then moved to Sydney where he was promoted to creative director at Saatchi & Saatchi, before heading down the road to Droga5 in March 2011.
how-to-manage-the-gen-z-workforce (1).jpgGlobal research agency helping businesses grow strong brands Kantar Millward Brown, has today released its annual digital and media predictions for 2017. For the ninth year running, the company's predictions provide marketers with a clear guide to the challenges and opportunities of the next 12 months, helping them shape their digital marketing strategies.

Top of the marketing to do list for the year should be gaining a rapid understanding of the needs, aspirations and behaviours of Generation Z, also called post-millennials and centennials. Brands will have to create better connected consumer journeys that are less intrusive with a smarter and more measured approach that discourages ad blocking.
MADC3'.jpgTwo hundred of Melbourne's advertising industry got together last Thursday night at Melbourne's Duchess for the annual MADC After Party - the night where everyone wins.

The highlight of the evening was the awarding of the MADC Star, won this year by Clemenger BBDO for Snickers Hungerithm. Last year Mr Smith gave away a trip for two for the guys from DDB for their work on Cussons Radiant return. This time a stellar judging line up chose Clemenger's Snickers campaign ahead of some other great work that came out of Melbourne.
Coopers AO_Outdoor.jpgLegendary Australian sports broadcaster, Drew Morphett has lent his unmistakable voice to a new radio campaign via KWP! and Eardrum, leveraging Coopers Brewery's sponsorship of the Australian Open.
 
Morphett is well-known for commentating everything from tennis, football and cricket to golf, cycling and the Olympic Games, so he was the perfect choice for this campaign, which parodies inspirational, historical sports promos.

PLAY THE PARTNERSHIP SPOT
PLAY THE SERVE SPOT
PLAY THE PLAYER SPOT
AMMAs Ajaka (1).jpgNSW Minister for Multiculturalism John Ajaka last night announced the winners of the 2016 Australian Multicultural Marketing Awards (AMMAs).
 
National campaigns showcasing Australia's cultural diversity and love for lamb (The Monkeys), the inspirational success stories of alumni from Western Sydney University including NSW Australian of the Year Deng Adut (VCD + W.E Collective), and a national campaign encouraging inclusive participation in cricket were among the winners.
 
Says Ajaka: "The outstanding quality of this year's winners is a testament to all the creativity and imagination of marketing and advertising professionals who are breaking barriers and promoting diversity on our screens and across society."
Tim_Paciolla (1).jpgfrog, the global design and strategy firm, today announces its first Australian team, based permanently in Sydney. The new Sydney studio is the 12th in frog's network of global offices, and brings together extraordinary talent from Australia and around the world.
 
Says Tim Paciolla (left), CD, frog, Sydney: "The innovation evolution that Australia is undertaking has created the perfect environment for us to establish a permanent presence in the market. For Australian clients, we see our capabilities as being unique due to our ability to provide true end-to-end support, from ideation right through to end-product. We're excited about the opportunities ahead."
Taubmans Snow Globe blue (1).jpgTaubmans and Naked have launched a print campaign to inspire people to make the most of their festive free time by painting the exterior of their home.
 
The campaign focuses on Taubmans Endure Exterior, a premium paint designed for maximum protection against all weather conditions. The creative dramatises the effectiveness of Taubmans paint by showing a range of different regional-style Australian homes, each encased in a snow globe.
 
Says Fiona King, senior brand manager at Taubmans: "Our customers can sometimes struggle to find the time to paint, but with the great weather and time off, the holidays are an excellent time to finally get around to it. Taubmans Endure is the perfect choice because it has Nanoguard Technology, which provides maximum all weather protection. We felt this idea brought this to life in a fantastically simple way."
DSCN0762 (1).jpgPrestige goods house Louis Vuitton has become the first business in the world to deploy a 3D-printed major point-of-sale display in a shopping centre.

The pictured unit is located in Sydney city's prestige Westfield complex and was produced on Massivit 1800 3D large format printer over a punishing timeframe of two weeks. Primary production was by Melbourne-based OMUS, the first company to install a Massivit 1800 in Australia. The schedule was so tight that OMUS had to call on the co-operation of a second Massivit 1800, recently installed at Composite Images in Sydney, as well as assistance of Massivit technicians flown in from Israel to work on the world leading project. 48 sections of the spider-like dome structure were produced which consumed around 900 kilograms of Massivit Dimengel UV-curable material.
Flume_PopUp_AU_Event_4 (1).jpgAustralian record producer, musician and DJ Flume is currently on his massive headline tour of Australia but is stopping in his hometown Sydney for his pop-up exhibition with Australian disciplinary artist Jonathan Zawada.

The pop-up begins today at Surry Hills' Special Group Studios, 270 Devonshire St and will run until 11th December between the hours of 10am - 6pm.

Gawen Rudder: From 'yes but' to 'why not'

LP meetings.jpgAd industry veteran Gawen Rudder agrees with The Works co-founder Damian Pincus that now is the time for creative companies to put game-changing ideas in front of clients.

I don't know who Louise Pierson is, but just love her quote.

Let's dedicate this to the client in the red chair. The one who sees promise in your campaign, the bold one who says, 'Why not', and the one who, like Andrew Howie of Meat & Livestock Australia, says, "Let's work on this together and make it even better." Howie is cut from the same cloth as his much admired and revered predecessor, the late David Thomason. David was the client every agency wanted to work with, the client who balanced risk and responsibility in approving a decade of Australia Day lamb campaigns in the face of all manner of complaints from outraged vegans and claims of racism.
WiTH Collective_Will__Patrick (2).jpgWill Winter-Irving (left) and Pat Anderson (right), fresh from winning the prestigious Spikes Asia Young Creative Team of the Year, have joined the WiTH Collective creative team.

The highly-sought after young team cut their teeth at R/GA, working across key brands such as Telstra, Google and Samsung.

Their win at Spikes, a highly competitive pitch competition, saw them named as the brightest young digital creative team in Asia.

Says Steve Coll, chief creative officer, WiTH Collective: "We try and hire the best and brightest ahead of the curve, and I certainly believe that's the case with Will and Pat. They are incredibly innovative thinkers, wonderful human beings, and a perfect cultural fit for the agency. I believe they'll seize the opportunity and continue their rapid rise. They also join an agency with great talent across every department, where they have the chance to collaborate with some incredibly smart UX designers and devs."
CB-HOT-COLD-CHART-2016-LOW-RES.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2017 CB Creativity/Billings Index (or Hot+Cold Chart). Last year's is pictured left - Download the hi-res PDF: CB-HOT-COLD-CHART-2016-HI-RES.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
Vision Australia_Designworks_3 (1).jpgVision Australia, Australia's largest provider of disability services to people who are blind or have low vision, has launched its new brand to demonstrate the organisation's commitment to putting its clients at the centre of everything it does.

Strategic brand and design agency, Designworks, was appointed earlier this year to shape Vision Australia's brand strategy and positioning, full identity development, and architecture with the comprehensive rebranding programme taking around eight months.
HOLT_CoS_Christmas_Digital City Light (1).jpgThe City of Sydney local government area has rolled out the third year of its evolving Christmas brand created by local design studio, HOLT. Set to run throughout December, the campaign will span the spectrum of outdoor, digital and print media.
 
The creative centres on the familiar lines of a triangular, tree shaped motif. The 'Christmas tree' identity is designed of hundreds of smaller triangles in a myriad of jewel-like tones, creating a colourful, kaleidoscopic effect. As though in flux from a gust of wind, small 'leaves' of colour are blown from the tree shape, into its surrounds. This year, these scattering leaves are featured further with the use of cut outs in some outdoor executions.
Outdoor_Billboard2 (1).jpg303 MullenLowe, Perth has been working with P&N Bank to launch a transaction tool called Pay&Save, which makes it possible to pay and save money at the same time.

Pay&Save allows Australian consumers to round up their daily transaction purchases to the next dollar amount and save the difference - the digital equivalent of tossing your loose coins in a change jar.

Says Andrew Hadley, CEO, P&N Bank: "We've been working with 303 MullenLowe for the past 18 months to communicate our new brand strategy to consumers - and we're excited to unveil the next stage - our campaign for Pay&Save. We think this innovative payment product represents great value, conveniently solving a problem for people who are struggling to get into the habit of saving."

VIEW THE SPOT
Lions 2.jpgHSBC, via Grey Hong Kong, has unveiled replicas of Stephen and Stitt, the iconic HSBC lions, which have been turned into art pieces inspired by the colours of the Pride rainbow. The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity.

The campaign, the first work under new Aussie expat CCO Michael Knox, who arrived in November, encourages support for Hong Kong's Lesbian, Gay, Bisexual and Transgender (LGBT) community from within the LGBT community itself as well as from all those who support equality for everyone.

Diana Cesar, Group General Manager and Chief Executive, Hong Kong (pictured above left), and Kevin Martin, Group General Manager and Regional Head of Retail Banking and Wealth Management, Asia-Pacific (right), unveiled the lions.
Unicef Invite_Wednesday 7 December 2016 (1).jpgSydney creative agency Marcel will host an event tonight at its office in Sydney to raise funds for UNICEF.
 
The event will showcase more than 20 stunning photographs and portraits for UNICEF by Nylon Studios creative director Simon Lister.
 
The photos will be for sale with all proceeds going toward helping the global relief agency.
 
To support UNICEF and attend the event at Marcel Sydney just RSVP
Ms. Ally Salet
Marcel Worldwide     
0400 808 307 (Mobile)
(02) 9258 9067 (Work)
 
All prints and images will be for sale with all proceeds donated to UNICEF.  Drinks and food provided.
Screen Shot 2016-12-06 at 1.07.13 PM.jpgVirgin Australia cabin crew take on Supercars driver Jamie Whincup in a race around Australia's famous Mt Panorama racetrack in the airline's new on board safety video, released today.

The video was produced by Collider and shot by director Jack Naylor.

As the naming rights partner of the Virgin Australia Supercars, the safety video is being introduced on board its fleet of wide body Airbus A330 and Boeing 777.

WATCH THE VIDEO

Director Rhys Day joins Visceral Films

Rhys-&-Skip- (1).jpgRenowned video clip director, Rhys Day (right), has signed with Visceral Films in order to flex his creative muscles in the TV commercial/content arena.

Day is no stranger to the director's chair, having created clips for dozens of bands around Australia, including Aussie rockers 'Sticky Fingers' who's Gold Snafu clip has received a staggering 1,160,929 views.

Says Skip Waterhouse (above, left), Visceral head: "It's great to have Rhys on board. When I started Visceral several months ago, I wanted to create a roster of directors who wouldn't tread on each other's toes, and Rhys complements our current offering beautifully.
Gavin Mcleod PR-Medium-web.jpgGavin McLeod, executive creative director at R/GA Sydney is leaving the agency after four years to pursue opportunities overseas. McLeod joined R/GA in January 2013 from TBWA Sydney where he held the role of ECD since March 2011.

Prior to TBWA Sydney, he had four years as creative director of M&C Saatchi/Mark, Sydney where it was consistently the most awarded direct agency in the country, boasting several "agency of the year" accolades as well as being the second most awarded in the world in 2006 and the third most awarded in the world in both 2007 and 2008, according to the WON report.

Apart from being awarded at every major award show, McLeod has chaired juries at AWARD, AdFest and ADMA as well as judging at D&AD, The Caples and Cannes.

Says Rebecca Bezzina, VP managing director, R/GA Sydney: "Gav has decided to embark on a new challenge overseas in the New Year. He was a founding member of the R/GA Sydney team and has done an amazing job over the last 4 years in building the business. Gav goes with nothing but our warmest wishes, and leaves us in outstanding health with a fantastic client roster and a strong, vibrant creative department that's in excellent hands."
RUA PERSTON (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Rua Perston, associate creative director, Arnold Boston.

BEST TV
Curiously, all the TV this week felt like it was longer than it needed to be, just like the US election.

There was one exception however: the "Wes Andersen H&M spot". Shot with his unique visual language, it is beautiful and charming; more of an epic short film than an ad really. So even though it's completely void of an idea, it's still my pick of the week. READ MORE...
Victor Corones5 (1).jpgThe Australian advertising market will fall just short of $16 billion in total spend in 2017, according to Magna Australia, IPG Mediabrands' media investment and intelligence division. The new forecast comes as the Australian market achieved stronger than expected growth of 7.4% in 2016 and Magna is predicting the market will expand by another 6.3% in 2017.
 
Growth in the Australian advertising market continues to be driven mostly by digital advertising which Magna calculates will be up 16.3% YOY in 2017, leaping to 52% of total advertising spend in 2017 and is expected to secure 65% of total advertising spend by 2021.
 
In 2017, mobile will command close to 50% of digital ad spend and will be an estimated 66% of all digital advertising spend by 2021, enjoying an impressive five-year CAGR of 22.2%.

Screen Shot 2016-04-06 at 9.31.49 am-thumb-400x250-215480.jpgClio Health has today announced its 2016 winners. Australia has scored three Silver statues and two Bronze statues.

J. Walter Thompson Sydney has scored the most metal for Australia including a Silver in Film Technique for Parkinson's NSW 'The Lucky Ones' and a Bronze in Film.

Ogilvy CommonHealth has scored a Silver in Integrated for Metacam 'Still Going Strong', CHE Proximity Sydney has taken home a Silver trophy for Iberogast 'Family Emergency' in the Print Technique category and McCann Health Sydney scored a bronze for its self promotional work 'The Healthy Unhealthy Christmas Hamper' in the Design category.
Glaceau smartwater inspired SUN Landscape (1).jpgCoca-Cola South Pacific has today announced details of Glaceau smartwater's major new Australian summer campaign, fronted by global superstar Jennifer Aniston who has been brought on board as brand ambassador. The campaign was originally created by Circus Maximus, New York localised for Australia via McCann Sydney.

Off the back of huge global success in the US and UK markets, the campaign reflects Coca-Cola's commitment to the premium water category, leveraging a significant marketing opportunity to drive category value over the summer period.

WATCH THE SPOT
SOL Press Release frames2 (1).jpgAustralian provider of online education Swinburne Online is launching an integrated campaign via Ogilvy Melbourne encouraging Australians to complete their higher education online.

The new campaign has kicked off this week with a TVC featuring inspirational students and inviting Australians to take action and continue their tertiary studies with the rally call 'Let's Do This'.

Different versions will be rolled out focusing on the different degree programs such as Business, Design, Education and Psychology. Executions will then be pushed online, plus print and outdoor across the country.

VIEW THE BRAND SPOT
VIEW THE DESIGN SPOT
VIEW THE EDUCATION SPOT
VIEW THE PSYCH SPOT
VIEW THE BUSINESS SPOT
11_Retro_Mini_Red.jpgDesigner British radio brand VQ plans to accelerate its expansion into Australia through a joint Christmas campaign with Commercial Radio Australia aimed at putting the glamour into radio products via Eardrum, Sydney.

The campaign is VQ's first major marketing push in Australia since entering the market earlier this year, and promotes the Retro Mini DAB+ digital radio with built-in Bluetooth speaker, which retails for $129.

LISTEN TO THE SPOTS
Chris Yong.jpgM&C Saatchi, Sydney has hired respected industry leader, Chris Yong to the newly created position of managing partner. In his role, Yong will lead the IAG account and brand platform for the country's largest insurer.

Yong brings over 15 years of international and local experience to the role. Most recently he held the position of managing Ddirector at Archibald Williams.

Says Mim Haysom, general manager, M&C Saatchi, Sydney: "Chris has been integral in driving the creative and commercial success of some of Australia's biggest blue chip businesses. The results he's generated speak for themselves. He has an enviable leadership track record and will be a strong asset for IAG during this exciting time."  
 
Says Yong: "The reputation of M&C Saatchi Sydney is unmatched. Across the board they have the brightest, most ambitious and creative talent and some of the most enviable clients in this market. This includes IAG, who have seen unprecedented growth under the guidance of M&C. I'm excited to be part of the brand's strategic vision and to be driving creativity across their already high performing team."
DROGA-ADWEEK-COVER-2016.jpgDroga5 New York ~ led by Aussie expat David Droga ~ has taken out its eighth US Agency of the Year title in ten years with AdWeek honoring the agency with its 2014 award.

Says AdWeek: "Droga5 enjoyed a 2016 that any agency would envy. It created some of the marketing industry's best creative work in recent memory, won a litany of top-tier clients (occasionally even without a review), swept up 66 major industry awards and grew its revenue an impressive 35 percent."

VIEW THE ADWEEK STORY

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