This Sunday night Australia's most popular beer, VB, will premiere the first television commercial from its latest marketing campaign entitled 'Real', via agency Droga5 Sydney.

The campaign will feature a number of executions including two television commercials.

'Cry', directed by Revolver's Steve Rogers, is the first TVC to hit television screens, airing nationally on Sunday evening. This will be accompanied by outdoor, print and digital advertising across the country. The second TVC, 'Slide', will follow later in the year, launching during the cricket.

VIEW THE SPOT

The latest Orange Gold Spot cinema commercial via Fallon London features Hollywood actor Jack Black in a spoof trailer of the soon-to-be released Gulliver's Travels. Recreating the iconic scene of Gulliver waking up after a shipwreck in Lilliput, he finds himself pinned down by an army of tiny 'Orange' Lilliputians.

VIEW THE SPOT

During the month of August, the men of BMF grew goatees in an effort to raise money to buy goats for African orphans. The goats give the orphans an opportunity to generate income and become more self sufficient.
 
The charity is backed by Oxfam who will ensure the orphans get their goats along with a new start in life. There was great support across the agency, $4,858 was raised, enabling BMF to buy 148 goats. 

Adelaide agency, JAM, has appointed Clemenger BBDO Adelaide account director Bryce Coombe as its new general manager.

Coombe will become a core member of the management team responsible for overseeing the account service team and working closely with the creative directors on new and existing business.

Agency principal, Peter Joy, says the agency is at the next growth stage where it's time to forge a new direction: "For an agency that's about 7 years old, we've achieved a lot and now is the time for people like Bryce to join the team in helping us achieve new growth.

TVC casting directors i4 Casting and Kari Harris Casting have finally joined forces. Joseph, Leon, John and Kari first worked together at Prototype Casting back in the early noughties and have since brushed professional shoulders (about once a week...) for the last 6 years. 

In 2004, Kari created Kari Harris Casting, and Joseph, Leon and Johnny went off and started i4 Casting. Since then, not only have they worked on some great projects separately, but if either needed a hand, they had each other to call on.

After a six month comprehensive brand review, Australian chicken retailer, Lenard's, is set to launch a new multi-channel, quirky marketing campaign via IdeaWorks, Sydney that provides an easy answer to the perennial question asked by every Australian family - 'What's for dinner?'  

Including the first TVC that Lenard's has produced since 2006, the campaign is part of a brand "revolution" to reflect the changing retail and customer landscape post the GFC.

The $2 million campaign features a series of 'What's for dinner?' TVCs, as part of a multi-channel, integrated roll-out in print, online and in-store advertising campaign.

VIEW THE WHAT'S FOR DINNER SPOT
VIEW THE BEAUTY PAGEANT 15 SEC SPOT
VIEW THE WEDDING 15 SEC SPOT
VIEW THE YOGA 15 SEC SPOT

BMF Melbourne and National Foods have teamed up with leading Australian chef Guy Grossi and his Mum Marissa to launch a new campaign for Mil Lel highlighting the quality and authenticity of their award winning Parmesan range.

The campaign centres around the idea that the real experts in Italian cooking aren't just master chefs or celebrity chefs; they're authentic Italian Nonna's like Marissa Grossi. Nonna's are the true masters of Italian cooking and they know that only the best handcrafted ingredients and fresh produce will do when preparing an authentic meal. That's why Guy and his Mum are excited to endorse the Mil Lel range.

Five creative teams from four agencies are in contention for the major $10,000 prize for Best of Show in this year's Outdoor Awards. The winner will have a choice of attending one of the International Art Shows in either Berlin, Miami or Switzerland and of course win the coveted gold pigeon statuette. Out of the 209 entries received this year there will be 22 winners all of whom will take away a gorgeous pigeon statuette.

The winners will be announced at a special awards ceremony in Sydney next Thursday 9 September 2010.

Panasonic is set to launch its first Full HD 3D VIERA advertising campaign, encouraging consumers to take advantage of Panasonic Neo Plasma technology to enjoy sharp, crisp and clean 3D, without the blur. The campaign was created by The Campaign Palace Sydney, with media planning and buying by communications agency UM Sydney.

The extensive campaign will kick off this Sunday September 5 and features a 30-second television commercial, 3D cinema advertising, eye-catching point-of-sale, sponsorships including the 2010 Toyota AFL Final Series, as well as an online campaign with partner YouTube.

Peter Bray, GM and director of digital at The Brand Shop, Sydney believes every agency does some great and some average work to various degrees; "But we all try to do work that we are proud of. That's why we sometimes put work out there to be scrutinized. However, this doesn't then give people a green light to savage it."

There are very few ads that I vehemently dislike. There are also very few ads that I really love. But most ads I see on Campaign Brief and other blogs I can usually take something from, whether it is information about the brand, a bit of inspiration or a "watch out". I'm open to learning as much as I can from others, and encourage those around me to do the same.

Advertising campaigns come to life this week as six big brands engage MediaTag to help add impact to their product launches.
 
This week the Woolworths/Torch Media network is leading the take-up of 3D-like advertising designs with the launch of a new premium maple syrup by Manassen Foods, Grain Waves' new flavoured chip and the launch of Dairy Farmers "New" milk.
 
Dettol is also on board with an in-store MediaTag campaign throughout Priceline stores to launch their new 'no touch' hand wash system and Garmin is adding impact to their promotional campaign across JB HiFi's high profile shop windows.

New Zealand footwear company Kumfs Shoes unveils a new identity this September, changing its name to Ziera, launching a new product range and remodelling all its 43 company stores across Australia and New Zealand. Total investment in the rebrand has been around $NZ5 million.

Over two and a half years in the making, Kumfs worked with various agencies to realise this vision including Auckland-based brand strategy company Brian R. Richards, to develop 'Ziera', while Saatchi Design Worldwide developed the new logo and brand look, while the advertising creative was developed by Auckland agency .99, the retail arm of Clemenger BBDO.

VIEW THE COMMERCIAL:
ZIERA-512x288.mov

At exactly 17 minutes and 20 seconds past midday on Friday 3 September, animation and design specialists Sixty40 will celebrate their 10th birthday by self funding some free to air media art and shouting-out one, big infinite "Yaay", through an unbranded TVC during Channel Ten's Dr Phil, designed purely to send out some celebratory vibes to the 27,000 watchers on the day.

The fun, proudly self-indulgent TVC is set in Sixty40's own lounge room where they have watched Dr. Phil during lunch over the years. It features some of their most loved characters created over the last decade all watching each other on TV in a series of nested pull outs from a TV in one room, to the TV in the next.

THE GRUEN TRANFER
WED 1 SEPT AT 9PM ON ABC1, THURS 2 SEPT AT 8.30PM ON ABC2

In Episode 8, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Carolyn Miller.

The Pitch: Fnuky (Adelaide)
vs Play (Sydney)
The Parent Licence. A campaign to convince Australians that would-be mums and dads should be forced to pass a competency test before being allowed to breed.

VIEW THE FNUKY ADELAIDE PITCH
VIEW THE PLAY SYDNEY PITCH

The Bestads Top 6 Commercials/Print/Outdoor/Interactive of the week in the world is now ready to view, reviewed by Richard Gorodecky (pictured), executive creative director of Amsterdam Worldwide. Richard's favourite in TV this week is Morning Fresh 'Dirty Fireman' via DDB Group, Melbourne.

Upgrade to BestadsPRO to view all archives back to 2003 and download any video for less than $3 per month. Join the world's best creative ad site with 85,770+ members worldwide which you can contact directly within the site. Access the very best TV, Print, Outdoor, Ambient, Radio, Integrated and Interactive in the world each week. Access the Bestads Rankings. And as a member you receive your own YourSpace page (with 500meg of space) to upload your CV and best work.

'The world loves Australian beef', and to prove it, M&C Saatchi, Sydney went to New York to shoot its latest spot for Woolworths, which has just gone to air.

VIEW THE SPOT

For 93 years Commonwealth Bank Staff have given grants -- now up to $10,000 each -- to groups helping children in need. Children need simple things to help them feel happy; food, books, music, everything to stay healthy... or feel better.

VIEW THE COMMERCIAL

Sydney agency, Bashful will this week launch a new TVC and print campaign for business apparel company Van Heusen following their development of a new men's travel suit product.
 
The agency decided to develop a whole new sub brand, 'Performa', strategically ensuring a strong foundation for a new fashion suit that is especially resistant to the elements of daily life. The idea behind Performa is that no matter what the day throws at you the suit will deal with it.

Every stop, every speech from JFK's campaign from 50 years ago is being rebroadcast as it happened 50 years ago in this print campaign for the JFK Presidential Library via The Martin Agency, Richmond.

Readers can access the campaign via their smart phone and QR reader or follow on Twitter.com/kennedy1960

VIEW THE JFK 1 AD
VIEW THE JFK 2 AD
VIEW THE JFK 3 AD

Melbourne ad agency, AJF Partnership has won the overall, campaign and single categories for round two of the 2011 Siren Awards. The winner of the overall and campaign category was a campaign of three ads - "The Fist', 'The Date' and 'The Reunion' - for National Foods' Dare brand. The campaign was written by Michael Skarbek (pictured).

LISTEN TO THE WINNING CAMPAIGN

Lamb, 'what everyone's eating this season?' is the smouldering new star of the show with the launch of Meat & Livestock Australia's latest campaign via BMF Sydney, designed to get people in the mood for Lamb this spring.

Spearheaded by a cheeky television commercial, the campaign is a parody on fashion advertising - and is a visually alluring way of reminding consumers that spring is the season to enjoy juicy, tender, tasty lamb.

VIEW THE SPOT

Ian's journey takes an interesting turn this week as he continues to ready himself for AWARD.

Following on from last week's episode, 'Dance Class', this week Ian's physical form is tweaked with the help of a personal trainer as well as a visit to a Bondi pharmacy.

Is your work ready for AWARD? Entries close September 29. iansgettingready.com

Lighthouse Foundation is asking advertising and design types to submit works of art to its 7th Annual Art Auction. There's no brief - you can create whatever you like, in any medium you like. You just need to submit your masterpiece by November 1st.
 
The auction will be held at the Australian Centre for Contemporary Art in Melbourne, which means submitted work will hang alongside some of the country's most accomplished artists. The proceeds will help Lighthouse Foundation continue to give homeless kids the family home they have never had.
 
Take a look at the invitation: Lighthouse invite.pdf or visit www.lighthouseartauction.com.au for details. Make this year's auction the best yet by creating something that will make a real difference.

CB Exclusive - BBDO has topped the YoungGuns Top 10 rankings of the most Awarded Networks of the past decade, making it the number one network in the world for emerging and young creatives.
The Top 10 Networks ranking identifies the global marketing groups that have produced the most awarded creative talent in the 10 years since the YoungGuns were founded.

BBDO has been consistently awarded over the nine years of YoungGuns, with 148 Bullets or finalist positions won. BBDO has been awarded Network of the Year and Agency of the Year multiple times since the YoungGuns were founded, with BBDO agencies from 14 countries awarded to date.

Stefanie Digianvincenzo and Daniel Grech, winners of the [young]ADMA VIC Creative Slam Down last week with their campaign to make Bud Naked cask wine 'cool', have left Cubed Communications to join Rapp Melbourne.

Says Tess Doughty, managing director of Rapp Melbourne: "Stefanie and Daniel are bright young talents, evident by their recent yADMA award win, which really demonstrated their creativity and potential.

CB Exclusive - To highlight the dishwashing power of Morning Fresh, DDB Group Melbourne has developed a range of dishes that when submerged in hot water, magically transform from super dirty to super clean in seconds.

To help launch this new promotion, a series of cheeky web films were produced that showcase the dishes' filthy and clean sides.

This multi-media campaign also uses web, point of sale and interactive executions (including a Facebook quiz and a 'Dirty Message' the user can design themselves) to bring the Dirty Dish range to life.




VIEW THE DIRTY COWBOY WEB FILM
VIEW THE DIRTY FIREMAN WEB FILM
VIEW THE PRODUCT
VIEW THE WEB SITE

AWARD School Adelaide's course was a smaller but no less grander affair than in the other state capitals - with 6 students graduating last Wednesday night at the Bunka Room in Rundle Street.

Publicis Mojo, Auckland was tasked to dramatise the effect winter weather has on those living in poverty. Symbols of basic needs (heat, food, power and simple comforts) were printed on degradeable paper in order to break down in the rain and wind. Within one month of winter the family was left with nothing.

VIEW OUTDOOR

The Furnace Sydney today launches the first part of their campaign for IPAF (Intellectual Property Awareness Foundation), following their appointment to the account in March this year.  IPAF represents the Australian Film and TV industry in their promotion and education of screen content and copyright, and are responsible for the anti-piracy ads that run on the front of DVDs, as well as on TV and in Cinema.

VIEW THE COMMERCIAL:
iPAF_30.mp4

The APG Creative Strategy Awards are one month out from the deadline of entry. Monday 27th of September is the last day to enter your great creative thinking and get your name in front of the best strategic brains in the industry.

GPY&R chief strategy officer and planning expert Jon Steel (left) is chairman of judges and he heads a team of more than 15 judges.

Entry deadline: 12pm, Monday 27 Sept.
Award night: 6.30pm, Thursday 25 Nov.

Special Group, Auckland picked up US$10,000 cash on Saturday night for their Orcon Broadband "Orcon + Iggy Pop" campaign, which won one of two Grand Prix awarded at the AdStars gala awards ceremony, held in Busan, Korea.

Despite offering faster broadband and superior customer service, Orcon was relatively unknown in a New Zealand market dominated by the huge corporates. Orcon actually used its broadband to enable a world-first technical feat - connecting nine Kiwis from their homes across New Zealand to Iggy's studio in Miami, and re-recording the classic track 'The Passenger'.

A trifecta of client wins for The Works have followed the agency's boost in its strategy offering, spearheaded earlier this year by the appointment of Tom Donald, who joined partner Douglas Nicol who handles digital and direct strategy. Carsguide in print and online, consumer advocacy organisation Choice, and Daikin air conditioning have all appointed The Works, with strategy projects for all three currently underway.
 
Damian Pincus (pictured), partner at The Works, said the agency's approach to strategy with creative outcomes - not just fat strategy documents that sit around gathering dust - was the winning factor for the new clients.

In line with the 'Silence Anonymous' theme, there was a live Twitter feed for attendees at the MADC Awards on Friday night. The theme, based on the silent and scathing comments people post on industry blogs such as this, urged people to silence them with great work.

The comments were projected live onto a screen, so the audience were encouraged to bring their phones on the night and tweet adding #madc. Read the raw Twitter feed:
MADCtweets2.docx. At the top are the most recent tweets, some from the next day, so scroll down for the live ones. There was more snow than Thredbo in the toilets...

The theme also reflected in the fact that the night was a masquerade party - everyone arrived anonymous and left famous.

After Clemenger BBDO Melbourne, took out the inaugural 'Effective Agency of the Year' award at the Effies on Thursday and the Best of Show at the MADC Awards, managing director Peter Biggs (pictured at the Masquerade themed MADC Awards on Friday night) can be forgiven for believing the agency's work is both the most effective and the most creative work in the country.

Clems Melbourne, which is the reigning CB Agency of the Year, also won the most Effies and the most Gold MADC Awards.

Clemenger BBDO Melbourne's 'Dry Dreams' campaign for Carlton Dry won a Gold Effie on Thursday night and was then named 'Best of Show' at the MADC Awards on Friday night. As well as the Gold for Dry Dreams, the agency won five more Effie awards: three Silver and two Bronze awards.

The next night, the agency took home the two top prizes: Best of Show and The Blackley Award for Creative Leader of the Year, which was awarded to executive creative director Ant Keogh.

Clemenger BBDO Melbourne client CUB took home the Client of the Year title.

The 'Support Scent' campaign for Guide Dogs Australia took home three Gold statues, with the 'Humane Chain' website for WSPA winning a fourth.

Clemenger BBDO, Melbourne took out the Best of Show at the 2010 MADC Awards on Friday night with their CUB 'Dry Dreams' campaign and Carlton & United Breweries/Foster's Wines won the Client of the Year Award.

It was a big night for Clems, with the Blackley Award for Creative Leader of the Year awarded to Ant Keogh (below left), executive creative director, Clemenger BBDO Melbourne.

Other special awards of the night included the MADC Mentor Award, which went to Michael McKay; the MADC Award for Honorary Life Membership, which went to Sean Cummins; and the MADC Award for Account Service Person of the Year, which was awarded to Mark Watkin at George Patterson Y&R. The Junior Award for Junior of the Year went to Annie Egan and Ryan Fitzgerald at George Patterson Y&R.

Agencies and creatives are invited to pitch a concept to position radio as an innovative and must have 21st century medium and counteract the misperception that radio is "old fashioned" and irrelevant.

You can use any form of media, whether it is a radio campaign, TVC, print advertisement, outdoor, ambient or social media or other. The concept should be strategic and reposition radio as a core element in the current and emerging/new media landscape.

Exclusive - Campaign Brief can reveal that Wieden + Kennedy's Amsterdam's Aussie expat creative director Eric Quennoy (far left) and partner Mark Bernath (left) have been elevated to the joint ECD gig following the departure of Jeff Kling, who is leaving to pursue other opportunities.

Quennoy has been at W+K Amsterdam since April 2006 after working in New York for 8 years, his last post working with David Droga at Publicis, where his work was recognized at Cannes, Clio, and D&AD.

As joint CDs on the Nike business, the pair have recently overseen Nike's highly awarded 'Here I Am' women's campaign and are also behind the latest Nike 'Write the Future' commercial which has been a huge hit worldwide.

View the CB Interview with Quennoy in Cannes this year.

UPDATED: BWM executive CD Rob Belgiovane, Wonder CD Glen Condie and Wonder MD Adrian Popek are heading to Brisbane only to have to cycle 1138kms back to Sydney in this year's Tour Duchenne.

The Tour Duchenne (organised by Condie) is an annual cycling tour that raises money and awareness for Duchenne Muscular Dystrophy. In 2009 Condie, Rob Martin-Murphy (then Furnace CD) and 23 other riders cycled from Sydney to Melbourne and in the process raised $800K. This year with legs from Melbourne, Brisbane and Adelaide all finishing in Sydney the Tour Duchenne aims to raise more than $1M in partnership with the Muscular Dystrophy Foundation of Australia.

As many in the industry suspected would happen, Amanda Johnston-Pell (left), former executive director of brands and marketing communications at Telstra, who is currently on maternity leave, has decided not to return to the telco in December, as originally planned.

In an all-staff memo today, Kate McKenzie, chief marketing officer at Telstra, said: "After eight years of service in a career of significant achievements, Amanda Johnston-Pell has decided not to return to Telstra at the end of her maternity leave in December.