Nils Andersson.jpgTBWA\Worldwide's Aussie expat president and CEO, Troy Ruhanen, has announced several key executive appointments among the global leadership team, including new leadership for TBWA\Greater China and regionally in Asia.

Joining TBWA\Greater China is multi-award winning creative director, Nils Andersson. After 10 years at WPP, most recently at Y&R, Andersson (left) rejoins TBWA in the role of president and chief creative officer.

 In 2014, Nils won Campaign Asia-Pacific's 'China Creative of the Year,' along with ten Cannes Lions, ranking him the fourth most awarded creative director in the world.

Joanne Lao, who takes on the role of Chief Executive Officer, Greater China, joins Andersson. Lao previously ran TBWA's Hong Kong agency, and has been very involved in the Greater China operation, particularly with the growth of TBWA's Digital Arts Network, the agency's digital operation.

Complementing the new leadership team in Shanghai will be Milo Chao, who has led the agency's planning operation for the past two years.
IMG_9750.jpgEarlier this week Shane Rattenbury, the ACT Minister for Territory and Municipal Services, launched a new website developed by ZOO Canberra as part of the ACT Government's Healthy Weight Initiative.

The website, part of an upcoming campaign, focuses on finding fitness outdoors and encouraging Canberrans to get active. It also hosts a series of videos, showcasing Canberra's free fitness opportunities and how to correctly perform a variety of exercises.
Nick Turner:Daniel Bonner 2015.jpgRazorfish has appointed AKQA's Nick Turner in the role of International Creative Director.

The hire marks a substantial reinforcement to the existing creative teams established in
international markets - Australia, China, France, Germany, Hong Kong, India, Italy and UK.

Turner (pictured far left) is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent. He will continue to nurture and grow the worldclass creative department for the UK office and will be a driving force in promoting experience led innovation throughout the agency's international offices and for new and existing clients.
Kit Lansdell_Regular.jpgClemenger BBDO Sydney has promoted Kit Lansdell to head of planning, a role which has been vacant since Matt Walters left and returned to the UK.

This announcement comes a week after the news of Mat Maroni joining as planning director.
Lansdell has over two decades of experience in advertising, joining Clemenger BBDO Sydney in 2012 to head up strategic planning for all brands within the agency's Mars Portfolio, including MasterFoods, Whiskas, Kan Tong, Skittles, Dolmio and Dine.
MUGS-MC-SAATCHI.jpgMUG-MC-SAATCHI-CLOSEUP.jpgNow you can have a daily reminder where your agency is placed on the 2015 Campaign Brief Hot+Cold Chart with your very own coffee mug delivered anywhere in the world for only $25. Or with our compliments, if you subscribe to BestadsPRO for only $30 (*new subscribers only).

Your personalised coffee mug will have your first name (or nickname) and show your agency highlighted 4 times the size of your rivals. (see the example for M&C Saatchi, pictured here).

Note: If you are in a Perth agency we will use the Perth chart. Same goes for people in Brisbane or Adelaide.

Of course people in red zone agencies are sure to take up this special offer, but even if your agency is more in the pink or even blue zone, you will have daily motivation to crack even better work this year so hopefully you can see your agency's improvement this time next year.

or get your mug or mouse pad with our compliments if you SUBSCRIBE TO BESTADSPRO
Screen Shot 2015-03-27 at 8.58.31 am.jpgTwo descendants watched on as their forebear's involvement in a Gallipoli legend was highlighted in an emotive TV commercial launched as part of the annual Raise A Glass appeal in Melbourne today.
Filmed at Melbourne's Shrine of Remembrance, the TV commercial was created by CUB and Clemenger BBDO Melbourne to highlight the contribution the 16th Battalion AIF made at Gallipoli.

Grimes-1.jpgPremiering on Channel 7 at 4:30 this Sunday 29th 'On Track' is a one-hour documentary produced by Cummins&Partners that takes viewers into an AFL club in a unique format.

The documentary will see the inner workings of the Richmond Football Club's pre-season brought to the big screen (and the small one too). Jeep was given unprecedented access into the club, giving fans the opportunity to experience the hard work, sheer dedication and emotional strength required to ensure a sensational season.
Screen Shot 2015-03-27 at 7.53.29 am.jpgAdmark has launched a campaign for the new premium seating area at Etihad Stadium branded Centre Wing.

Admark creative director Andrew Crook described the area as a must have for 'the dyed in the wool footy fan'.

Paul Reardon-web-thumb-200x300-172257.jpgCannes Lions has today announced members of the 16 juries of the 2015 Festival of Creativity.

309 senior industry professionals from 44 countries have been named. This is the most diverse line-up in the history of the Festival and includes the first judges from The Czech Republic, Ecuador and Indonesia - testament to an ever-increasing diversity of countries now winning Lions. More women will judge than ever before (31.5% compared to 28.5% last year and 20% in 2013), while the range of job profiles represented also continues to expand, now including an architect, fashion designer and head of emerging technologies.

15 creatives will represent Australia including:
  • Branded Content & Entertainment: Caroline Spencer, Director of Development, FremantleMedia
  • Creative Effectiveness: David Fox, Chief Executive Officer, Ogilvy
  • Cyber: Jonathan Kneebone, Co-Founder & Executive Creative Director, The Glue Society
  • Design: Adam Rose, Executive Creative Director, Founding Partner, AJF Partnership
  • Direct: Rob Morrison, Creative Director, OgilvyOne
  • Film: Pat Baron, Executive Creative Director, McCann
  • Film Craft: Rob Galluzzo, Founder & Executive Producer, Finch
  • Media: Chris Nolan, Chief Executive Officer, Starcom Mediavest Group
  • Mobile: Russ Tucker, National Digital Creative Director, Digital Arts Network, Whybin TBWA
  • Outdoor: Richard Morgan, Executive Creative Director, 303Lowe
  • PR: Ben Shipley, Creative & Digital Director, Hill & Knowlton Strategies
  • Press: Matt Gilmour, Executive Creative Director, Archibald/Williams
  • Promo & Activation: Kylie Green, Managing Director, Activations, Dentsu Aegis Network
  • Radio President: Paul Reardon (pictured), Executive Creative Director, WHYBIN\TBWA Group, Australia, President
  • Titanium & Integrated: Ant Keogh, Executive Creative Director, Clemenger BBDO
4 PINES BOTTLE RANGE.jpgWhy just read about the history of pale ale when instead you can drink it? The 4 Pines Brewing Co.'s 'Bastard Children of the British Empire' is 200 years of Pale Ale history in a box as told through six very special ales, with each bottle telling the next chapter in the adventure of Pale Ale created by OddfellowsDentsu.

The 'Story of Pale Ale' box tells the true story of the illegitimate offspring of Great Britain's burgeoning 18th Century brewing industry. Conceived by men driven of desire and thirst, these wayward sons of England were born in the farthest-flung corners of the globe.
fanta-05-medium-res.jpgFanta has launched a playful new OOH campaign where it has transformed a JCDecaux Innovate panel into an exciting media first - a unique Instagram-powered photo booth and instant selfie printer.

The snappy concept - created in partnership between Coca-Cola South Pacific, JCDecaux, UM and Ogilvy & Mather is a media first in Australia and was launched as part of the #FantaTastesLike campaign.

077A3089.jpgCadbury will celebrate the launch of the nation's Easter celebrations this weekend with an activation focused on freeing the joy of the traditional crack of an Easter egg via Saatchi & Saatchi Sydney.

The chocolate brand will today unveil a giant Easter egg at Sydney's iconic Bennelong Lawn which will be cracked in front of a live crowd as part of the Big Egg Crack on Sunday 29th March.
Screen Shot 2015-03-27 at 6.19.06 am.jpgDolmio has today announced its new campaign to reclaim family meal times from the over use of technology at the dinner table with the launch of the Dolmio Pepper Hacker via Clemenger BBDO, Sydney.
Responding to research[1] investigating Australians' dependence on technology, which found that two thirds of Aussies households report arguments from over use of technology at dinner, and four out of five (78%) saying it should be banned at the table, the new Dolmio campaign seeks to help more families connect at dinner time with the Dolmio Pepper Hacker.

Sam Court Colour.jpgBy Sam Court, UX Director, The White Agency

It was amazing to be immersed in the energy of SXSW last week. Austin was truly buzzing! I saw some great speakers with lots of great viewpoints and am thankful for the opportunity to attend. But I would like to clarify a few points, as I feel like there's a lot of hyperbole being thrown around via industry articles, and I'm not sure if many of the commentators can really substantiate their claims.

Storytelling is dead - well, the word is anyway. I believe "storytelling" has now been so overused that it's become meaningless. Anyone that says they're a storyteller and works in digital advertising is probably just confused and wishing they could go back to art school to make more films that no-one will ever watch.

The other word that's been buzzed out of meaning is "Frictionless". Reducing friction is one of the two key levers to pull in order to improve a user experience (the other being to increase motivation). But frictionless is absolute, idealistic nonsense. Stop it.

Elliot Kotek's 2015 SXSW Diary from Austin

image1.jpgAustralian expat and co-founder of Not Impossible Labs in Venice Beach, Elliot Kotek - the recipient of last year's Cannes Titanium Lion was a keynote speaker at SXSW Interactive. His final report exclusive to CB.

"The SxSW Interactive Innovation Awards" - aka "Those who are 'crushing it'".

Firstly, by way of sheer amazement, the whole awards ceremony took ONE HOUR, inclusive of entertainment, thereby making it the BEST EVER AWARDS SHOW.
Self Belief.jpgPlay.Sport.Australia is an initiative launched by The Minister for Health and Sport, The Hon Sussan Ley MP, at the Business of Sports Summit this week in Sydney.

To help promote the program, The Monkeys have created a campaign, launched at the summit, featuring kids who exude unwavering self-belief while offering their views on sport, and what it means to them and their families.

Job_2843 hret.jpgBuchanan Group, the company behind the sales driving TV tool Brand Power and the social community Home Tester Club, has appointed David Brownlow (left) as its new creative director.
With 25 years experience in advertising agencies, including roles as executive creative director at McCann Erickson and group creative director at Ogilvy Australia, Brownlow will be responsible for Buchanan's digital content focused division as well as driving the core Brand Power offering.

Says Chris Phyland, Buchanan Group CEO: "Buchanan are now active in 40 countries and are producing content across three key streams: TVCs; online video at scale; and consumer generated content and word of mouth. As we lead the charge with global FMCG in this content space we needed some serious firepower in the creative realm in Australasia. After chatting with Dave for several months we are delighted he has signed up."
0fc5c4c.jpgJason Lonsdale (left), executive planning director at Saatchi & Saatchi, has been appointed chair of The Account Planning Group (APG), taking over the reins from Russ Mitchinson, head of strategy at Leo Burnett, who has held the role since 2013.
Lonsdale joined the APG committee in 2012 after arriving in Australia from acclaimed Canadian agency TAXI the same year. Since joining Sydney's Saatchi & Saatchi office, Lonsdale has transformed the strategic output of the agency and founded a social media practice within his planning group.
Says Mitchinson: "I am delighted that Jason has accepted the role of APG chair, with the support of our fantastic Committee. He has been instrumental in developing and driving the APG's agenda over the past few years, especially around education. I am confident Jason's stature, smarts and commitment will ensure the role of Planning in Australia continues to be celebrated for years to come."
Screen Shot 2015-03-26 at 7.35.25 am.jpgOgilvy Sydney has launched its latest campaign for KFC via Ogilvy Sydney, exploring the theme of customers who are prepared to travel far and wide to 'Chase the Taste' of its famous chicken.
Running from this week, the campaign will promote four separate product offerings along with the overarching 'Chase the Taste' creative theme, which incorporates Vance Joy's track 'Mess is mine' throughout.

SetWidth130-IMG4579.jpgSteve Brennen, senior director of marketing & advertising sales at eBay Australia and chair, ADMA board, will outline his vision on the future of commerce in his presentation: The future of commerce: you ain't seen nothing yet at the first ADMA Victoria Branch Guru Breakfast of 2015.

Date: Thursday 9 April
Time: 7.00am to 9.00am
Venue: The Point, Aquatic Drive, Albert Park Lake, VIC 3206
Tickets: ADMA members: $75/non-members: $99

Screen Shot 2015-03-26 at 7.09.46 am.jpgCommBank has launched a socially-led campaign to support one of its longest standing community partners, the Clown Doctors.

Until Thursday 2 April, for every 'silly selfie' shared on Instagram or Twitter with the hashtag #ClowningForKids, CommBank will donate five dollars to the Clown Doctors, so they may continue bringing smiles to the faces of sick and injured kids in hospital.

Verity Smith (l) and Ellie Bennett (r).jpgThe White Agency has marked the first quarter of 2015 with a strong focus on building and retaining talent with new senior hires and internal promotions. In addition, two of its staff Verity Smith (left) and Ellie Bennett (right) have been accepted into AWARD School 2015.

Smith and Bennett overcame close to 1,000 applicants to be selected in the top 100 to attend this year's NSW AWARD School. The ladies were selected based on a portfolio of work they submitted in response to a series of five briefs.
Roger+Moore+Presents+UNICEF+2009+Report+vhWwO_XRY8Xl.jpgLions Health has announced that UNICEF goodwill ambassador and 007 actor, Sir Roger Moore, will be joining the dedicated jury of respected industry leaders judging the Young Lions Health Award, an exciting new competition for young creatives and marketers that aims to improve challenges facing health systems in low-income countries.
Samsung SlideLiner campaign image.jpgStarcom MediaVest Australia has emerged as the most-awarded agency at last night's Festival of Media Asia Pacific Awards held in Singapore, named Agency of the Year and winning one Gold, two Silvers and three Bronzes. In addition, the APAC network was named Agency Network of the Year.

OMD Australia also had a huge night scoring three Gold Awards for Luxottica's 'Penny The Pirate' in Best Communication Strategy, Best Targeted Campaign and The Effectiveness Award categories and was also named 'Campaign Of The Year'.
Screen Shot 2015-03-25 at 12.20.04 pm.jpgThe Australian Defence Force (ADF) has launched a new recruiting campaign to encourage women to consider the career opportunities available to them in the ADF, in collaboration with Havas Worldwide Sydney.

The campaign aims to address the current gender imbalance existing in the Australian Defence Force, which sees only 18 per cent of its personnel made up of women. In order to create a more inclusive work environment, the ADF wanted to position the Services as an attractive and attainable career option for men and women alike.

Tourism_Fiji_PR.jpgTourism Fiji has launched its latest work from Colenso BBDO and director Darryl Ward of Curious Films, which includes six new pieces of film that showcase a variety of ways that happiness will find you in Fiji.
For anyone who has ever been to Fiji - walked the beaches, swum the crystal clear lagoons and spent time with the smiling locals, they'll know this to be true.  More so than ever, the world is searching for moments of real happiness.

RCI Host Rach, Tom, Rosso.jpgRoyal Caribbean International, media agency Slingshot and Channel Seven have announced a one-hour television special starring Tom Williams, Rachael Finch and Tim "Rosso" Ross filmed onboard Australia's largest and most feature packed ship Voyager of the Seas.

The 'first-of-its-kind' program for Royal Caribbean will premiere during prime time on Seven, Tuesday, March 31 at 8pm. The program sees Tom, Rachael and Rosso experience cruising for the very first time, helping to debunk some common myths many people have about cruising.

Song Zu's three for three for Bundy 'Men Like Us'

MenLikeUs.jpgThe much loved "Men Like Us" commercial for Bundaberg Rum by Leo Burnett Sydney continues to pick up creative accolades for Best Original Music around the advertising awards circuit.

Following on from the Gold it picked up at Singapore's Creative Circle Awards the music-based spot last week picked up a Bronze at AdFest on Saturday night, and another Gold at the AWARD Awards in Sydney on Thursday night.
B6CBCC00-C356-4EF9-860C-6FC60943D7C3.jpgThe Independent Grocers of Australia, IGA, has launched its new Easter campaign titled, 'Enjoy your Easter' via Creative Oasis. The new campaign positions IGA as the destination to help its customers enjoy Easter, whatever the occasion.

Easter represents four days of freedom for customers to enjoy however they choose, whether that means hosting a barbecue, going on holiday, visiting friends or spending time with family. With this understanding, the new campaign from IGA encourages customers to enjoy their Easter with delicious treats, recipe Easter recipe ideas and special savings available across its large network of local stores.

Chris Yong.jpgSydney-based Archibald / Williams has announced the appointment of Chris Yong as managing director.

Yong has over 13 years experience in Australia and the UK looking after some of the world's most prestigious brands spanning most major categories, from FMCG to automotive to gaming.

Yong's love of the work along with his collaborative approach has led to international award recognition for The National Lottery, Lion Nathan, Virgin Australia, Cadbury and the Pedestrian Council of Australia.  Prior to joining A / W, Yong was with Clemenger BBDO for 4 years, and before that Saatchi & Saatchi.
Screen Shot 2015-03-25 at 6.47.51 am.jpgScoundrels director Michael Spiccia has just completed work on the epic "Routine Republic" for Taco Bell through agency Deutsch LA.

The 3 minute spot will proceed screenings of the film "Insurgent" at cinemas across the USA, and a shorter 60' version will premiere during the finale of AMC's "Walking Dead".


AIRBAG signs director Stephen McCallum

Stephen McCallum.jpgAIRBAG has signed director Stephen McCallum.

McCallum is fresh off a 2 year drama deployment where he was hand picked by Glendyn Ivin as DA and 2nd unit director on Gallipoli. Prior to that McCallum worked with Tony Ayres on feature film 'Cut Snake'.  

McCallum is no newcomer to ad world however with his marriage equality spot 'It's Time' a huge viral success with over 15 million YouTube views.
Blueprint.jpgFacebook has announced some new resources rolling out today for the platform's marketers. With two million businesses advertising on Facebook, it always want to provide the best resources and tools to help all businesses grow.

Earlier this year Facebook launched the Ads Manager app to help businesses manage ad campaigns as they go. Today, Facebook is continuing our effort to provide new online resources and education -- Blueprint for clients and agencies and Learn How for small businesses.
McD_imlovinit24.jpgMACCAS-24-2.jpgMcDonald's fans in New Zealand today got a big surprise when they opened their Big Mac burger boxes. Lucky customers at McDonald's Lunn Ave, in Mt Wellington, became the first in the world to have the iconic burger say quirky comments, sing songs and make funny sound effects. 

It was the first part of a global initiative, known as imlovinit24, which will see 24 gifts of joy, over 24 hours, on March 24, in 24 cities around the world. Through imlovinit24 - a collaboration of McDonald's roster agencies - including TBWA, OMD, Leo Burnett, DDB, Cossette and Ruder Finn - McDonald's aims to bring the world together virtually, illustrating what the brand does every day - serving joy to millions of people.

Australia kicked off the initiative, the first of its type for McDonald's, with a giant "Playland style" ball pit shaped like a cup of coffee in Sydney, giving away a free morning coffee to all participants.

As the day rolls on fun and creative ideas will come to life in countries across the world, including a pajama party in Italy, where customers in pajamas receive free breakfast for 24 days; an ice coupon contest in Brazil, in which customers must redeem their coupon at a nearby McDonald's before it melts; and special drive-thrus in the Philippines, Denmark and Vietnam.

REBORN + thedylanagency enter a joint venture

REBORN+Dylan-landscape-BW-small.jpgREBORN continues to broaden and strengthen its offering to market by announcing a JV with thedylanagency, founded by former BMF managing partner and ECD Dylan Taylor.
Discussions between the two parties were in play for the past six weeks - with the deal agreed March 12th.

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