KFC-HALLOWEEN.jpegIn an Australian first, KFC is celebrating Halloween by changing its Pennant Hills store signage for one night to Celebrate Halloween and substituting the well-known kindly face of the Colonel with a scary skull.
The  creative idea, by Ogilvy and Mather, Sydney, was also seeded on Facebook and Instagram. 
The Facebook and instagram campaign asked fans to guess which store it is for a trick or treat. To help consumers guess correctly, a video showcasing installation of the sign and wishing a Happy Halloween to KFC customers was also posted
Says KFC marketing manager Eva Tran: "This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical."

Publicis Worldwide Australia gets on Front Foot

Baxter Astill Sher-web.jpgAward-winning mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represents a major foray by Publicis Worldwide into mobile-focused communications, with the Front Foot operations to complement Publicis Worldwide Australia's existing digital and integrated communications capabilities.

Effective immediately, Front Foot's founders Anton Sher (above right) and Ben Astill (centre) will move with their staff of 14 into Publicis Worldwide's Sydney and Melbourne offices and continue to operate under the Front Foot name.
WomenInEngineering.jpgA radio commercial for Curtin University titled "Women in Engineering" by Perth agency Marketforce has won the Single category, and is also Overall winner of the third round of the Sirens Awards 2015.
The aim of the spot was to create an ad that would inspire and empower women to become engineers.

The 30 second spot was written by Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox and Ben Green, and directed by Pat Lennox and Ben Green. With clever use of distorted sound to gain attention, the ad spot highlights an engineering achievement by a woman who had a significant impact on the very medium on which the ad was played.

Ad_Nauseam_HiRes_Still.jpg"Do today's young artists have any choice but to sell the f-k out?" This is the timely question that kicks off Ad Nauseam, an anarchic indie comedy shot in Sydney, to be released through iTunes Australia on Friday November 21st.

And the answer - to speak in fluent Clickbait - will blow your mind.

Packed with buzzy comedians and actors, Ad Nauseam follows young ad producer Derek Jones (Bell Shakespeare's Andrew Johnston) as he embarks on a kamikaze mission to make a viral video that can "crack a million views" in 12 hours. What follows is the most white-knuckle ride through the advertising world ever committed to Quicktime, as Derek learns the true meaning of "creativity".

LISA-RONSON.JPGTourism Australia has today confirmed that Lisa Ronson will be joining Australia's national tourism organisation as its new chief marketing officer.

She replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year.

Ms Ronson joins Tourism Australia from Westpac, where she is currently the financial services company's Head of Marketing Services.

Ms Ronson has 18 years marketing experience, in a career which has seen her hold senior brand marketing, advertising and sponsorship roles working across a range of diverse industries and global brands, including David Jones, Telstra, Visa International and Carlton and United Breweries.

Tourism Australia managing director John O'Sullivan said Ms Ronson's work with high profile, national and international brands as well as her extensive digital experience had been key factors in her appointment: "I'm delighted we've been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward," he said.
Screen Shot 2014-10-31 at 7.26.57 am.jpgAOL Platforms, a division of AOL, and Multi Channel Network (MCN), Australia's most progressive media advertising company, have today announced their intent to pilot the media industry's first integrated programmatic private marketplace for television.

The world-first offering enables advertisers and agencies to perform targeted, data-driven, audience buying, and deliver real consumer led analytics and insights for dynamic campaign optimization across the 70 subscription television channels from Foxtel, Fox Sports, BBC, Discovery, NBCUniversal, Fox International Channels, Viacom, Sky News and many others.
Baxter Astill Sher.jpgAward-winning mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia.

The move represents a major foray by Publicis Worldwide into mobile- focused communications, with the Front Foot operations to complement Publicis Worldwide Australia's existing digital and integrated communications capabilities.
Hayden Quinn 1.jpgEnsemble Australia has produced its next major brand inspired prime time television show with the premiere this weekend of The Dinner Project on Foxtel's LifeStyle Food channel.
The Dinner Project is a six-episode series that has been funded by Meat & Livestock Australia (MLA). The series stars popular former MasterChef contestant Hayden Quinn. MLA's media agency UM was involved in early negotiations to create the series.

Says Michael Edmonds, general manager, central marketing and insights, MLA: "The Dinner Project allows MLA the opportunity to connect with our audiences using engaging content that delivers inspiration and skills around cooking healthy beef and lamb meals. The series offers a new way to deliver content that has previously not been undertaken by the company."

Screen Shot 2014-10-31 at 6.38.09 am.jpgFollowing the recent appointment, Golden Chain has launched a major national TV, radio and online campaign through Sydney creative agency, Bloke.

Says Mike O'Rourke, creative partner, Bloke: "When you're well rested and well fed you're a whole lot happier. And that can make or break a road-trip. It's a great campaign and we are proud to add some lustre to an iconic Aussie brand."

ADMA-0964.jpgIt was a 'Victoria-ous' evening at ADMA's new Australian Creativity and Effectiveness Awards with five Melbourne agencies walking away with the lion's share of trophies.

Whybin\TBWA Group Melbourne, Clemenger BBDO Melbourne, GPY&R Melbourne, McCann Melbourne and Leo Burnett Melbourne all won awards at tonight's gala evening at The Star, Pyrmont.
Commuter Metro 1.jpgGPY&R and VML Sydney have launched another major campaign for Transport NSW addressing motorcycle safety and awareness.

The 'Ride to Live' campaign takes a pro-riding approach that not only celebrates the joys that riding brings, but also reminds motorcyclists that, whatever the reason they choose to ride, they should summon all their knowledge and experience to ride to the best of their ability and be prepared for the risks that are on the road.


ADMA launches CXO Club for industry leaders

CxO_LogoTeal_Tagline.jpgThe Association for Data-driven Marketing and Advertising (ADMA) is launching an exclusive CxO Club -- the first of its kind in Australia -- to provide a place for the senior executive community to network and participate in a high-level knowledge exchange.
Says Jodie Sangster, CEO, ADMA: "ADMA has recognised a need to bring senior executives together in an exclusive environment to create a valuable network and facilitate relationship building and knowledge-sharing.

Taubmans appoints Naked Communications

taubmans_logo.jpgTaubmans has selected Naked Communications to handle its strategic ATL creative responsibilities. The appointment follows a competitive pitch, which sees the partnership commencing on 1 January 2015.

Says Nadine Miller-Vachon, head of marketing, retail consumer brands at Taubmans: "Following an intense pitch process involving rigorous criteria and market research to confirm that the ideas presented resonated with our audience, we are delighted to have appointed Naked Communications. Our team is excited to be working with Naked Communications to deliver our 2015 brand strategy and we can't wait to see where this new partnership takes us."
Dan&Stu.jpgAJF Partnership Sydney has been on a hiring spree across the last few months.  Headlining this are Daniel Fryer (left) and Stuart Alexander (right) who join the agency in creative group head roles.

They replace Alex Stainton and Jakub Szymanski who have moved to the US to take up associate CD roles with BBDO San Francisco.
2c6e758.jpgNucleus is a full-service creative agency made up of professionals specialising in the fields of marketing strategy, branding, design, advertising, digital, social media and video.

Founded in 2007 by co-directors Brenton Gowland and Gavin Benda, 2014 sees the appointment of a third director - Jason Cotton - as innovation practice director; broadening the level of services for its clients and driving innovation.

With this appointment comes the launch of their latest product - Ideasbank - enabling businesses to take innovative ideas about how to improve their business and put them into action.
Jogn and Anton FINAL.jpgCB Exclusive - Saatchi & Saatchi has announced the arrival of creative team Anton Posa and John Jordan.

Posa and Jordan come from quite diverse backgrounds covering social, interactive, innovation and traditional forms of thinking. Prior to joining Saatchi & Saatchi they primarily worked on Google, Optus and Commsec at M&C Saatchi.

They've worked together since their DDB days where they produced memorable campaigns for the likes of Volkswagen, McDonalds and Telstra.

Says Mike Spirkovski, ECD, Saatchi & Saatchi: "Anton and John are a couple of great guys who are a fantastic addition to Saatchi & Saatchi both culturally and creatively. We can't wait to see what the future holds."
AB57258B-2CCB-4C1C-B81B-8589F1EDBF1A.jpgHaymes Paint has developed a new brand campaign by Thread Communications which asserts its appeal to women who are confident in their sense of style and want something unique and original for their homes.
The campaign heroes three very individual spaces and reveals the design philosophies of the women who created them in a series of print ads and online films.

Mint_0025.jpgStrategic lifestyle communications agency, The Mint Partners have expanded its iconic Surry Hills office to encompass a fashion showroom, lifestyle show piece and experiential space for its expanding stable of clients.

Says Brett Galvin, managing director: "We have always worked to translate our fashion industry clients into prime broadcast and editorial stories while representing some of the best Australian and global brands. Over our eight years of operation we have been asked repeatedly by our clients for a showroom offering."
Mike&David.jpgDesignworks Sydney has bolstered its design and client service capabilities, with two new hires that will further expand the agency's firepower in brand transformation and strategic design.
Starting immediately, Mick Boston (right) has joined Designworks Sydney as design director, and David Evans (left) as senior account director.
Screen Shot 2014-10-30 at 8.12.59 am.jpgOn Sunday, the world's number one job site Indeed.com is set to launch its first-ever global brand campaign in Australia conceived and produced in partnership with Mullen, Indeed's global advertising agency of record. 

Designed to increase brand visibility amongst job seekers and employers, the campaign is a milestone in Indeed's evolution, which has previously relied on word of mouth and organic growth rather than traditional marketing to grow the business. The campaign will cement Indeed's dominant position in the global marketplace.

BrothTie_01a.jpgBrother International is behind a novel new technology innovation, which has been used to help raise essential funds for breast cancer research. The "Brother for Sisters" campaign saw Brother, along with Sydney-based creative agency The Works develop the world's first NFC-fitted tie, capable of accepting monetary donations that go directly to the National Breast Cancer Foundation.

Based on the insight that men want to support women with breast cancer #BrotherforSisters is a week long campaign encouraging Australians to raise money for much needed research by purchasing a pink tie from the Brother Facebook page.
Toby and Giacomo.jpgHuckleberry, Dentsu Aegis Network's full-service agency has bolstered its senior team with two key hires, appointing Toby Somerville (left) to the role of technical director, and Giacomo Groff (right) as strategy director.

An expert at performance engineering with a keen eye for usability, Somerville joins Huckleberry having worked with agencies such as Tribal DDB, Citrus, Atomic Media and PWC Stamford Interactive. He has worked on major clients such as ANZ, Coles, Medibank and Oxfam Australia.
Tajer Tannous.jpgIPG Mediabrands is launching a new business focusing on Australia's multitude of ethnic communities and has hired one of the most experienced multi-cultural communications leaders to run the new division.
The new business is to be called Identity and will be led by Charlie Tannous (right), who is currently managing director of Diverse Communications, a 10-year-old multi-cultural communications consultancy based in Western Sydney.
The Magic Toothpick.jpgMedia agency Bohemia has gone above and beyond its day-to-day remit, helping to create a series of powerful animations by young people with not-for-profit creative writing centre, the Sydney Story Factory.
The project, titled "Radio with Pictures", saw Bohemians connect with generous individuals from right across the industry to help illustrate and produce more than 20 animations by young people from Indigenous and non-English speaking backgrounds. They also arranged for up-and-coming film-maker Audrey Svoboda's business, Dirty Ice Cream, to document the young people's creative process, and show the benefits of the program on their communication and collaboration skills, and self-confidence.

Jason Buckley_compressed.jpgDavid Sable, global CEO of Y&R, has appointed Jason Buckley CEO of Y&R Australia/New Zealand. Based in Sydney, he will be responsible for all the Y&R companies in the region.
Buckley joined Y&R in 2011 as chief financial officer and was named chief operating officer in 2012.  Under his leadership, Y&R launched VML and successfully aligned it with GPY&R Advertising, expanded the shopper marketing capabilities of Ideaworks and drove innovation throughout group, leading Y&R Group to be ranked one of the Top 5 Most Innovative Companies in Australia by BRW for 2014.  A re-energized new business operation has this year delivered significant wins including Australian Post, Belong from Telstra and Dick Smith and contributed to the agency's strong growth.
Says Sable: "Since Jason arrived at Y&R, he has been a remarkable catalyst for change.  He has strong business acumen, great entrepreneurial instincts, and a real affinity for our clients' businesses.  What makes it all work is his ability to motivate and inspire people on all sides of the business.  He has truly earned this promotion by building on our creative, collaborative culture, which is delivering results for our clients and for ourselves."
002746_SJPUZ_Publicity_02.jpgThis year Toshiba launched its 'Seriously Japanese' brand platform across Australia and New Zealand. Wanting to drive awareness of the proposition in an unconventional way, Toshiba has turned to iris Sydney to get products in the hands of consumers - and get them to realise just how 'Seriously Japanese' they are.
Screen Shot 2014-10-29 at 12.38.21 pm.jpgALDI has launched the 9th spot in its 'Like Brands. Only Cheaper' campaign via BMF, Sydney.


Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker & Philip Sicklinger
Art Director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
 Agency Producer: Mel Herbert
Editor: Bernard Garry
Music & Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler & Katie Loverich
Client Contact: Sam Viney

f0f90eb6-7e79-40e9-b1cf-c8e7ec64a456-thumb-400x268-166699.jpgWith close to 120,000 people viewing it online every hour, Air New Zealand's latest Hobbit-inspired safety video, The Most Epic Safety Video Ever Made, has become the airline's most popular video to date, clocking up a record 16 million online views within a week of release.
The video stars cast members from all three films in The Hobbit Trilogy including Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast).  It also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop Co-Founder Sir Richard Taylor and the director of the video, Kiwi filmmaker Taika Waititi.

Screen Shot 2014-10-29 at 7.26.19 am.jpgA new campaign that draws parallels between KFC T20 Big Bash League cricket and the world of video game entertainment has been created via M&C Saatchi, to kick off this summer's KFC T20 Big Bash League.
The "Who's Game?" campaign, which will be featured across TV, print, outdoor and digital  mediums, draws upon the characteristics of video game graphics to showcase the on field action and off field entertainment of the KFC T20 Big Bash League.

logo_tm.jpgemma's newly-identified segment of the population, 'Social Creatives', are active on social media and are the most influential in society when it comes to shopping online, social media usage and sharing, product recommendations and using smartphones and tablets, a new report has revealed.
Michael Stevenson, Thomasine Burnap, Tom Spicer.jpgAnthony Gregorio, group CEO of Havas Worldwide Australia, has announced today the new executive team for Arnold Furnace Australia.

The new team will consist of ECD, Tom Spicer (right), client services director, Michael Stevenson (left), and head of planning, Thomasine Burnap (centre).

Stevenson has been promoted from group account director, having joined Arnold Furnace in 2012 and brings over 15 years experience to the agency.  Stevenson returned to Australia in 2012 after a four year stint at DDB Paris running the global Unilever account, and two years at DDB New York where he ran the Lipton account.

Criteo unveils cross-device marketing solution

600x610.jpgCriteo, the performance advertising technology company, has today announced the global availability of its cross-device advertising solution, which enables a single view of consumers' shopping behavior across all devices to deliver precise, personalised ads with accuracy and scale. 
With its new cross-device capability, Criteo is empowering advertisers to engage consumers with personalised ads across any screen and device.

Multi-device use is growing rapidly in Australia -- the average household has eight connected devices. It is critical for retailers to reach their shoppers across screens, with nearly a third of Australians using a smartphone to purchase physical goods and even more (43 per cent) using a tablet.*  In order to capitalise on this opportunity, marketers must be able to seamlessly engage with their customers across devices and platforms. Marketers want their cross-device advertising to work everywhere, not only on individual publishers able to provide their own cross-device solution.
Screen Shot 2014-10-28 at 1.42.20 pm.jpgCB Exclusive - Specsavers Australia and recently appointed agency cummins&partners are set to launch two new commercials in the long-running and much-loved global 'Should've gone to Specsavers' campaign.
The spots highlight the pitfalls of having poor eyesight during the summer holiday period.


Sue Walker + Susie Douglas launch Buddy Films

buddy-films-logo-facebook.jpgPopular and experienced producers Sue Walker and Susie Douglas have formed a new company Buddy Films.

Buddy offers a great variety of directors including exciting young additions Ace Norton and Harry Sanna.

Buddy represents international glamour company B-Reel for Australia and New Zealand, one of the most successful interactive, digital and product/technology shops in the world.

Click here for more information: www.buddyfilms.com.au.
S111550-3D.jpgCadbury will celebrate Halloween in style this Friday (31st October) with an activation which will turn one Sydney home into a trick or treater's paradise. Putting its popular boxed chocolate brand Favourites at the heart of the activation, Cadbury will turn one residential home in Randwick into Sydney's ultimate Halloween hotspot.
Cadbury will supply 4000 boxes of Favourites to distribute to local families who visit the house on the evening, making the most of a key occasion where families come together.

Says Paul Chatfield, category head of chocolate, Mondelez International: "Halloween is one of the most joyful times of the year when everyone is looking for a treat! This activation provides us with the opportunity to celebrate what Favourites is all about, bringing joy to a whole neighbourhood and the chance to share a box of chocolates with all of the family."

More information about the event can be found on the Cadbury Dairy Milk Facebook page.

Creative: Saatchi & Saatchi Sydney
PR: Red Agency 

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on www.bestadsontv.com over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
Add to Technorati Favorites

Latest comments

All time most comments

Current issue

Campaign Brief Magazine