Ikon Comms retains CommBank media business

old-commonwealth-bank-logo-1024x379.jpgCommBank has today announced Ikon Communications will retain its media account, following a competitive pitch process.
 
Says Vittoria Shortt, chief marketing officer, Commonwealth Bank: "The Australian media marketplace is in tremendous shape given the calibre of agency responses we saw throughout the process.
SYD UNI LADY GAGA.jpgA campaign for the University of Sydney via The Monkeys and Maud sets out to start a conversation about leadership by featuring thought-provoking statements designed to challenge people's ideas on topics such as 'Could Lady Gaga solve the Ukraine crisis?' 'Do women make better leaders?' and 'Is it social media, or anti-social media?'

The campaign relaunches the University's brand via a complete overhaul of its visual identity and a series of outdoor, press, social and event activations, that will set the tone for the University's brand communications going forward.

As debate about the possibility of a global leadership deficit heats up, the University of Sydney hopes to start a conversation about what it means to be a leader, highlighting its new position and philosophy of "leadership for good".
Screen Shot 2014-10-24 at 8.20.30 am.jpgTo celebrate the new range of Lynx Hair products hitting Australian shelves, Lynx has launched a new campaign which aims to help men get the look with Lynx 'Mantorials' via BBH London and Caviar production house.

Research by Unilever into the modern man's grooming regime shows that 87 per cent of guys stick to a single hairstyle they wear daily, as opposed to swapping it up[1]. Lynx has taken this revealing insight into guy's grooming routine and developed a 'look-based architecture' to the new Lynx styling range, giving guys the ease to create any look they want in seconds.

VIEW MESSY LOOK SPOT
VIEW CLEAN CUT LOOK SPOT
VIEW NATURAL LOOK SPOT
VIEW THE SPIKED UP LOOK
Bankwest_1.jpgBankwest has launched a new national campaign, via Host Sydney, for their Business Banking division across multiple mediums. The campaign uses real customers and real colleagues as the "stars" of the ads.

Business customers from across the country - WA, NSW and VIC - are appearing alongside their knowledgeable and supportive business bankers in testimonial-style videos. The national campaign called "In Good Company" has been launched across print, OOH, digital, social, cinema & inflight across Qantas' TV network and lounges and will run for at least 12 weeks.

VIEW THE CAMPAIGN
Mat Rawnsley.jpgOMD has announced the news that Mat Rawnsley has joined the ranks in the capacity of group strategy head for OMD Sydney.

Rawnsley's 20+ year's industry experience encompasses multiple roles across both creative and media including a number of years with the Omnicom group (across OMD, DDB and Clemenger BBDO), his position as media director at kwp!, and communications director at Naked. Rawnsley's addition to the team represents an increased focus on expanding and elevating OMD's strategic product across Tourism Australia and other key clients.

Rawnsley joins from The Monkeys where he spent 3.5 years leading media and channel planning, including the media strategy/planning/buying on Boost Mobile's Stay Living campaign which won three gongs including the Grand Prix at last night's MFA awards.

The Feds signs director Paul Goldman

Paul Goldman.jpgSydney based production company The Feds has announced the signing of award winning director and writer Paul Goldman for representation across Australasia.

One of Australia's most recognised directors, Goldman brings with him a unique visual aesthetic that transcends across advertising, film, television and music videos, aided by his background as a director of photography.

View Goldman's work here.
BOOST_BTS_STREET_0709.jpgIn another record-breaking year the Media Federation of Australia last night announced the winners of the 16th annual Media Federation Awards. Over 700 guests attended the Awards presentation at White Bay Cruise Terminal, Sydney on Thursday 23 October 2014.

The Monkeys were awarded with the prestigious Grand Prix Award for Boost Mobile 'Stay Living'. MediaCom emerged as the most awarded agency scoring four wins in total.
Cate Simponi-thumb-400x258-154199-thumb-400x258-163939.jpgThe Global Awards competition has announced the 2014 Shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

McCann Health has led the Australian agency pack at the shortlist stage with five entries making the cut. Behind McCann Health is Ogilvy CommonHealth and Saatchi & Saatchi Health Sydney with four shortlists each. DDB Remedy, GHG Australia and Ward6 have scored three shortlisted entries. Australian agencies scoring two finalists is Marmalade Melbourne, UrsaClemenger and Orchard. Hammond + Thackary, Insight Australia, Showpony Advertising, H and T Advertising, Isobar and Publicis Mojo Brisbane have all scored one finalist apiece.

Click here to view the full shortlist.
FRYPAN_0078_hero low res.jpgOgilvy senior copywriter Andrew Hankin has quite literally created the largest attraction at this year's Sculpture by the Sea exhibition in Bondi.
 
His work entitled 'We're fryin' out here' is an enormous frying pan located right in the middle of Tamarama Beach and reminds us to be careful about 'cooking' ourselves this summer.
Screen Shot 2014-10-24 at 6.54.44 am.jpgDDB has created a new brand campaign for STIHL Shop which puts the focus on its customers, those people who take pride in their piece of New Zealand.

The 45" TVC follows a typical DIY Kiwi as he uses his STIHL Shop tools in his backyard, his own 'land of opportunity'.

VIEW THE SPOT
Sandy Widyanata_Film Construction.jpgHollywood studio Lionsgate has selected Film Construction director Sandy Widyanata for the movie adaptation of romance-drama "Goodbye for Now."
 
"Goodbye for Now," based on Laurie Frankel's novel, centres on a computer genius who invents a way for people to e-mail loved ones who have passed on. When he unexpectedly loses the woman he loves, he must face his own creation to keep her close or lose her forever.

The script is in development at Temple Hill, the producers of the 'Twilight' movies, 'The Fault in Our Stars' and 'The Maze Runner'. The script has been adapted by Jessica Goldberg ('Parenthood') and is currently being rewritten by acclaimed novelist and screenwriter Jonathan Tropper ('This is Where I Leave You').
cat.jpgBased on an Australian short story by Louise D'Arcy that won The Age Short Story Award in 2009, Flat Daddy is one of only three short film projects to receive production funding from Screen NSW as part of their Emerging Filmmakers Fund (EFF) for 2014.
 
The 'flat daddy' concept originates in the US, where families of soldiers have been using life size cut-outs since the Iraq war to better cope with a serving family member's prolonged absence. The flat daddies become part of daily life back home, while the father serves his country hundreds of kilometers away.
Still - bakery.jpgThe feelings of loss, guilt and regret are at the heart of the latest campaign for the Victorian Responsible Gambling Foundation, created by McCann Melbourne, reminding gamblers to stay within their limits.

Titled 'BetRegret', the campaign features the experiences of real Victorian gamblers and aims to strike a chord with anyone who gambles, particularly during the Spring Racing Carnival.

VIEW THE SPOT
Flavio and Piero FINAL.jpgSaatchi & Saatchi, Sydney has announced the return of creative team Piero Ruzzene and Flavio Fonseca.

Ruzzene and Fonseca, who initially partnered as a team at Saatchi's, have spent the past five years at BMF working on brands such as Lion Nathan, Aldi, Schweppes, Expedia and Comm Bank. Over the years they've produced some great campaigns like FFA 'You Power The Game', Expedia 'New York on $50' and Aldi 'Surfing Santa'.
homepagev2.jpgA world-class line up of events will feature as part of a new Queensland calendar unveiled today under the marketing banner - It's Live! In Queensland via Publicis Mojo, Brisbane.

Tourism and major events minister Jann Stuckey said the It's Live! Calendar featured 126 events, which were expected to generate a $380 million dollar economic boost for Queensland.
TAS0413-apology_FA.jpgTo mark Tasmania being named one of Lonely Planet's Top 10 Regions to Visit in 2015, on the day of the launch, Sydney advertising agency JimJam Ideas has produced a new campaign.
 
Very much tongue in cheek, the ad explained that even though 4th place is an incredible achievement, as the only Australian representative on any of Lonely Planet's Top 10 lists for 2015 they felt they'd let down the country.

VIEW THE AD - TAS0413-apology_FA.pdf
Transperth_Portraiture3[10].jpg303Lowe and Transperth have unveiled a new outdoor portraiture series, which aims to change the way we look at those around us. By showcasing the diversity of Perth's public transport passengers and sharing their stories, the 'Show Your Good Side' campaign hopes to encourage empathy and respect amongst all commuters.

Richard Berney, creative director, 303Lowe says the campaign has been an epic journey in realising their client's long-held vision.

Says Berney: "The portraiture series is an exploration of the people of Perth and their individual journeys - presented by a brand that is of, and for the people - Transperth.

"The portraits and their accompanied interviews aim to disrupt people's prejudices of their fellow passengers. When we learn about each other, and even recognise something in ourselves, we are more likely to be considerate."

Taken by the internationally-awarded Australian photographer Steven Laxton, the portraiture series features the everyday people of Perth in a new, noble and honest light. The storytelling component of the portraitures encourages passengers to get to know one another and take a moment to appreciate the diverse and interesting personal stories we all carry.

VIEW 'CLIFF' OUTDOOR
VIEW 'JOAN' OUTDOOR
VIEW 'EDNA' OUTDOOR
VIEW 'CAMERON' OUTDOOR
Paul_Coles.jpgM&C Saatchi has appointed the highly regarded Paul Coles from GPY&R/VML to group head on IAG's direct insurance brands NRMA, SGIO and SGIC as well as other key agency accounts.
 
Widely considered one of the best suits in the business, Coles will lead the nation's largest insurer in the position newly created after M&C Saatchi won the account in a pitch that comprised incumbent Whybin\TBWA earlier this year.
TEQ_Noosa_Tri_BTS_1484.jpgFreelance commercial director Justin McMillan has been busy working on a new multi-purpose camera system to create high-end aesthetics for a number of commercials, including the latest campaign for Tourism & Events Queensland.

Utilising the service of Heliguy, a remote-control stabilised camera system that captures hard to access aerial and land cinematography, the team consists of an experienced pilot trained in pre-planned flight paths who is set-up to have direct access to any D.O.P who then provides specific framing for job requirements.
Moon_BW_RGB_crop low res.jpgSTW's Moon Group has bolstered its senior ranks, this week announcing the appointment of Rob Martin Murphy and strategist Emily Taylor.
 
Joining as group ECD and head of strategy respectively, the two new hires will be responsible for the overall creative and strategic output of the Moon Group, forming an integral part of its management team working alongside CEO, Gavin Levinsohn.
Screen Shot 2014-10-23 at 7.10.37 am.jpgTo celebrate the arrival of 100 per cent Aussie rump steak to its Real Choices menu, McDonald's has added to Australia's world famous list of 'big things' with the Big Lunchbox in a campaign via DDB Sydney.

However, this is no ordinary lunchbox; as well as taking centre stage in McDonald's new TVCs, over the next month it's also travelling around Australia and transforming into an extraordinary pop-up restaurant that serves our delicious Mini Steak Taster Wrap.

VIEW THE FIRST SPOT
VIEW THE SECOND SPOT
VIEW THE ACTIVATION
d1a79881-9a3d-4ddc-9ea1-440db1bcc4d4.jpgDwarves, orcs and elves take flight once again as Air New Zealand unveils The Most Epic Safety Video Ever Made via Weta Workshop, ahead of the December release of the final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
 
Starring in The Most Epic Safety Video Ever Made are members of the cast from all three films in the Trilogy - Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast). The video, which is directed by Kiwi filmmaker Taika Waititi (Boy, What We Do in the Shadows) also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a Wizard.

VIEW THE VIDEO
TessLF[1].jpgFour internationally acclaimed ex-advertising executives, from the likes of Leo Burnett, Happy Soldiers and Droga5, have founded Australia's fastest growing online florist, Little Flowers, and are using their new platform cleverly to raise money for Pink Ribbon Day this Friday in Sydney.

In just 18 short months, Little Flowers, the online florist offering Sydney-siders just one unique bunch of flowers each day for $25 has taken the city by a storm. The business is recognised for their philosophy that sending flowers is all about the gesture, not the size or type, and for their fresh and creative approach to marketing.
30 million hits.jpgSt.George has launched two new product campaigns following on from the successful "Start Something" re-launch campaign via Saatchi & Saatchi, Sydney.

The campaign is designed to encourage people to start something for themselves whether it is to improve their personal lives or start a business.

VIEW THE HOME LOANS SPOT
VIEW THE BUSINESS CONNECT SPOT
Lee, Daniel and David-ADMA Melbourne Creative School winners.jpgEnglish literature tutor and part-time kitchen hand Daniel Rooke has walked away with the Best in Class Award at the first-ever ADMA Creative School graduation party held last night at Campari House in Melbourne's CBD.
 
Rooke, who has a Masters in English literature from Queen Mary University of London, showed he could cook up the best print ads, radio scripts and social campaigns during the eight-week course.
Screen Shot 2014-10-21 at 3.27.30 pm-1.jpgTeams from Australia have picked up Gold and Finalist spots in the first round of Young Glory 2014/15 - the international advertising awards competition which test teams across 8 months and 8 briefs set by 8 different judges.

Round 1 judge was 72andSunny Amsterdam ECD Carlo Cavallone, who tasked participants with using technology to address obesity issues.
MB-Portraits--006_RET_FLT.jpgMercerBell, has made three significant changes to its creative department with two hires and an internal promotion.
 
Josh Lobo and Sophia East join the department full time, teaming up as digital art director and copywriter. Lobo comes to MercerBell after running his own digital business, RandomBlowUp, for over 8 years. While East switched from broadcast to advertising in 2013, completing the ADMA Creative School course, before being named Most Promising Junior Creative by Australian Creative in their final issue.
 
In addition, ECD and co-founder David Bell has promoted creative group head Simon Bloomfield to the role of creative director. Bloomfield joined MercerBell from OgilvyOne in 2013 to run the Toyota and MasterCard business. He has since helped the agency land the Foxtel CRM and Foxtel Customer & Business digital work, along with leading high profile campaigns for Fitness First and the Australian Paralympic Committee (APC).
ChrisGlenn[1].jpgM&C Saatchi Sydney has made another big bolster to its digital stocks with the appointment of award-winning creatives Glenn Christensen (right) and Chris Cheeseman (left) as senior art directors.
 
Cheeseman is fresh from four years at Nomads Agency, the Amsterdam-based shop formerly known as StrawberryFrog, where he rose to creative director.
MovemberMedia 2014 Portrait 3 CMYK - Logo.jpgMelbourne-based agency Urchin Associates has developed brand new look and feel for Movember.

Moustaches are made in Movember and, this year, so too are the men who commit to grow and the women who support the Mo.
 
In a world that seems to be ruled by global brands and mass production, this year we're staying closer to home and challenging Aussies, through the power of the Mo, to take action and take responsibility to change the face of men's health in the areas of prostate cancer, testicular cancer and mental health.
Stack of awards 2.jpgSP-MOZZIE-BOX.jpgBrisbane based agency JuniorCru has won more awards than any other agency at this year's BADC Awards in Queensland. The agency scored two Gold Awards, 6 Silver and 5 Bronze.

Behind JuniorCru was Publicis Mojo Brisbane with two Gold, six Silver and one Bronze.

GPY&R Brisbane picked up Best In Show for SP Mozzie Box and two Gold, one Silver and four Bronze Awards.

Local digital agency Cru co-located with creative agency Junior in 2013, before the two companies merged to become a single entity earlier this year. The new agency is majority owned by STW.

Says Russ Vine, managing director, JuniorCru: "BADC is hotly contested by every major agency in Brisbane and we topped the medal table with no fewer than 17 awards in total. It was a fantastic result and feels like just reward for the hard yards we have put in to make the Junior and Cru merge a success.
AUSOI2014.jpgThe second annual State of the Video Industry Report, released today by IAB Australia and Adap.tv, a division of AOL Platforms, has provided further evidence that the medium is growing quickly, with publishers reporting increased revenue, higher fill rates and stronger yields, whilst advertisers are using increasingly sophisticated methods to deliver efficient outcomes.

The report surveyed more than 130 media professionals on both the buy and sell side of digital advertising.  It is compiled annually, mirroring similar Adap.tv partner studies in the US and UK, with a sample of over 800 marketing professionals globally.
 
The Australian report shows that, on top of an already strong market that grew 78 percent last financial year, buyers intend to increase their spend by 37 percent in the coming year. Most of the expenditure has been deflected from other channels, particularly free-to-air TV and print.
eos2015_header.jpgThe One Club has announced the call for entries for the prestigious 2015 One Show with the entry deadline set for Friday, January 30, 2015.

The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.

Filmmaker Summer DeRoche signs with SceneOn

SDeRoche Headshot_10.14.jpgRapidly growing production company SceneOn has added another collaborator to its team with the addition of internationally awarded director, Summer DeRoche.

DeRoche's work has been screened at over 20 festivals worldwide and has won awards in Australia, Europe and North America. The daughter of screenwriter, Everett DeRoche, Summer is fast becoming known for films that are original, funny and rich with emotion.

DeRoche has produced an eclectic range of commercials, shorts and documentaries such as 'The Globe Collector', 'Ruby' and 'Small' (as part of an initiative of Screen Australia), whilst her music video work includes clips for Boy & Bear and The Dead Daisies (featuring Slash).

Says Andrew Coyle, executive producer, ScenenOn: "Summer has proven her talent at the St Kilda Film Festival, Palm Springs International Shortfest and Sheffield Doc / Fest. She's building a reputation for telling stories with considerable panache, and eliciting nuanced and natural performances from her actors. We're thrilled to have her join our expanding team of new directors."

View Summer's work here.

Mike Kennedy - Preferred.jpgSapientNitro has appointed associate creative director Michael Kennedy as creative lead on its Melbourne business, to expand the management team of Aaron Tobin, director of client service and national strategy director, Phil Phelan, who last week addressed TEDx Melbourne on the topic 'After Silicon: The next creative technologies.'
 
Kennedy's appointment comes at an exciting time, as the agency experiences rapid growth on the back of recent new business wins including lead digital agency for FMCG giant Mondelez and marketing and technology lead for Carlton & United Breweries.
 
He has spent the past year in the SapientNitro Sydney office spearheading the agency's transformation of their creative approach through the blending of technology, UX and advertising creative disciplines. His earlier career in Sydney saw him working on Microsoft and then IBM at Ogilvy & Mather, before moving north to Queensland where he worked at Publicis Mojo, Clemenger and GPY&R before landing at SapientNitro in 2010.
Samsung House Hero.jpgFor a market leader in innovation - how best to showcase Samsung's collection of ground-breaking home appliances that by their nature create smarter, more progressive homes? Homes that stay one step ahead.
 
Colenso BBDO set out to build a house to echo Samsung's philosophy of unending innovation; observing the way people live and delivering inspired design.

VIEW OUTDOOR

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