Screen Shot 2017-11-22 at 3.00.33 pm.jpgMumpreneur Darragh Heard (left), co-owner of Heard Agency - a creative agency specialising in FMCG and property development - has launched a new baby accessories brand Bubze and online shop.
The concept eventuated while Darragh was on maternity leave, upon discovering a market gap for stylish and quality baby accessories available in one place.
YT_YELLOWsingleline_BlackBG.jpgMichael Szumowski, music supervisor at Rumble Studios, the Sydney based music production power house, is excited about a new project Rumble is embarking on - 'Young Tribe'.

Says Szumowski: "Young Tribe is a boutique, curated collection of emerging songwriters and artists, covering a wide range of genres, who have already attracted attention of music industry blogs, youth radio station JJJ and other industry task makers.

"Traditionally songwriters and artists would need to be signed to a record label before getting a shot at fame and fortune, but we see another way to support emerging Australian talent, while at the same time providing our clients with a cost effective source of exciting new music for use in commercials & content."
TBDA.jpgTelstra has released a series of new films via R/GA Sydney, to promote the 2017 Telstra Ballet Dancer Award and showcase the six finalists.

The short films, directed by Dylan Duclos of Collider Films, were all shot on location at The Australian Ballet's Melbourne rehearsal rooms, the intimate vignettes use the dancers' physical and emotional relationship with mirrors, to reveal the two sides of each nominee, each of the videos are narrated by the dancers themselves.

Kaylie Smith, Headshot.jpgWith just over a month until Christmas, Facebook's new head of SMB for Australia and New Zealand, Kaylie Smith (left), has put together her top 10 tips for small businesses wanting to ramp up/kick-start their marketing ahead of the 25th.
1. Target those last-minute shoppers
Haven't started your Christmas promotions yet? Well, you can be sure that a large number of customers haven't given Christmas shopping a second thought. Use this to your advantage. Target this audience group with relevant messaging and imagery, make life easier by providing solutions to common Christmas shopping troubles (e.g. 'Christmas gifts for your mum/nephew sorted!') and use promotions like free express delivery to help lighten the load for your customers.

Frazer Bailey.jpgPhotoplay has announced the signing of award-winning comedy performance director Frazer Bailey for representation in Australia and New Zealand.

Winning Gold for Direction at the BADC Awards for the hilarious Air Asia escapism campaign 'Come Back Refreshed' via Publicis and Silver for Millionaire's Run 'Prince of Nigeria' through Brainheart, Bailey has also delivered laughs for Samsung with 'Shade Dwellers' along with attracting over four million YouTube views for Flight Centre with his 'What If' campaign.

To view Frazer Bailey's reel click here.
Contiki_in_situ_mock2 x2 (1).jpgA campaign that tapped into the university market through integrating Out Of Home advertising with native content delivered Contiki a three-fold increase in bookings.

The campaign to push Contiki's 2018 European packages included customised creative based on time and day running on Locate by oOh!'s Study digital screens across 99 university campuses nationally, coupled with a three-part native content series on Uni Junkee that was amplified on the panels and via Facebook.
Panel.jpgEntertaining and trusted, Influencers - in all their diversity - are helping Australians define themselves, according to new research commissioned by socially led creative agency, We Are Social.

Examining why Influencers have become so popular, the Under the Influence report canvassed the opinions of 1024 Australians who followed Influencers.
Isentia.jpgIsentia has teamed up with Australia's leading hackathon for social good, Random Hacks of Kindness (RHoK), to sponsor its summer 2017 event.

Held twice a year, RHoK hackathons connect volunteer techies with charities, community groups and social enterprises looking for a digital solution to their biggest challenges. Its 2017 summer hackathon commenced this month, with its major Hackathon Weekend taking place in Sydney on Saturday 25th November to Sunday 26th November.

AdFest calls for entries to 2018 Awards

ADFEST IS NOW CALLING FOR ENTRIES TO THE 2018 ADFEST LOTUS AWARDS.jpgAdFest is now accepting entries to the 21st AdFestT Lotus Awards, which is the longest-running advertising awards show in the Asia Pacific.
"Last year, AdFest celebrated its 20th anniversary and it was our best and boldest festival yet. In 2018, we are entering our third decade as a festival that's proudly 'Made in Asia'. We are now recruiting the region's top creative professionals as next year's jurors, giving them the task of unearthing groundbreaking work that's worthy of winning at AdFest 2018. I encourage all companies with a passion for creativity and excellence in craftsmanship to enter," said Jimmy Lam, President of AdFest.
Production Hut & Digital Hut.jpgEarlier this year, some of the world's most innovative production and digital companies showcased their talents and showreels at the ADFEST 2017 Production Hut and Digital Hut, which provide a unique networking forum for production and digital companies to directly connect with the creative industry.

Now, AdFest is once again looking for innovative companies to claim their own 'hut' at next year's festival, which runs from 21-24 March 2018 at the Peach Royal Cliff Resort.

Nylon Studios opens in Melbourne

Ceri and Paul.jpgSydney and New York-based music and sound house, Nylon Studios, has expanded this week announcing the opening of Nylon Studios Melbourne.

Nylon welcomes Ceri Davies and Paul Le Couteur to front the newest expansion bringing their years of experience in music and post sound production. Le Couteur is recognised internationally as one of the best sound engineers in the country having worked closely with executive producer, Davies, for many years. Together with their combined experience and industry reputation, Davies and Le Couteur form a dream team for Nylon Studios Melbourne.
1de7cf4.jpgData Governance Australia (DGA), the leading authority governing the collection, use and management of data in Australia has recently launched a new Code of Practice, first of its kind in Australia. The code is aimed at self-regulating the practice of data governance across all Australian businesses, that outlines the use, collection and management of data.

This new benchmark set by DGA puts the interests of consumers first and enables companies to build trust between consumers and organisations, driving better transparency and allowing consumers to know what is happening with their data.
NAcropped.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Nils Andersson, regional creative president, TBWA\Asia.

Not sure I received an abundance of gifts in my inbox, in the run up to Christmas, but here goes. I really tried to judge everything without reading any written explanations whatsoever, so let the work speak for itself. One thing I did notice overall was the tendency for long form content to be too long. And 'content' means it should have engaging content, right?

Winner: Waitrose. Snowed in. Speaking of Christmas, first up, a beautiful festive piece from Waitrose. Not easy to pull off something distinctive with all the competition out there at this time of year, but this was simple and well told. Made me feel all Christmassy. Somehow, the black and white helped. READ MORE...
Screen Shot 2017-11-21 at 8.17.15 am.jpgTelstra has unveiled its Christmas campaign for 2017 via The Monkeys, which aims to 'bring everyone closer this Christmas'.

The campaign, which originally launched last year, features some of Telstra's latest devices and a new end line.

Screen Shot 2017-11-21 at 8.02.25 am.jpgBonds is encouraging Aussies to let their light shine in the underwear brand's sparkly new festive season campaign via Leo Burnett, Melbourne.

Exploding with colour and sound, this projection light show brings to life Bonds' red-hot new Christmas range with gifts guaranteed to make Aussies merry.

951a37a5df5afa10ed52c73ed9b7c058akJa5D.pdf-thumb.jpgAs part of News Corp Australia's strategy to accelerate growth in digital subscriptions, customers are being offered the option of an app-only subscription for all four metro titles - The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser in Adelaide - for the first time.

The launch campaign, created by advertising agency The Works Sydney, centres on the message "The news you choose: The stories that matter to you in real time." It launches today (November 21) with a four-week ATL campaign, including metro and community press ads, targeted display, mobile display and video through inMobi, and OOH on bus interiors through APN, in Sydney, Melbourne, Brisbane and Adelaide.
Nickie Scriven (1).jpgTwo thirds of the world's digital display advertising (67%) will be traded programmatically by 2019, up from 59% in 2017, according to Zenith's Programmatic Marketing Forecasts, published today. The value of advertising sold programmatically will rise from US$57.5bn in 2017 to US$84.9bn in 2019, growing at an average rate of 21% a year.
Says Nickie Scriven (left), CEO, Zenith Australia: "In Australia, we estimate that 24.6% of display, or $A1.064 billion, will be traded programmatically this year, rising to 55.1%, or $A2.177 billion in 2019."

Dentsu Mitchell rebrands to dentsu X

MediaRelease_dentsuX.jpgDentsu Aegis Network has today announces the launch of dentsu X in Australia.

Formerly known as Dentsu Mitchell, and in alignment with its global sister agencies, dentsu X's launch into the Australian market follows the rebrand of the Group's media specialist, Dentsu media, earlier this year.
Kiri_Hero_Still med res.jpgBel Australia has launched a new campaign for Kiri Cream Cheese via Y&R Melbourne. The campaign features a 30 and 15 second TVC that communicates that Kiri is the Crème de la Cream Cheese.

Says Angela Piasente, marketing manager, Bel Australia: "We are genuinely excited about introducing a new standard in cream cheese with the launch of Kiri into the Australian market. Kiri will offer two new Cream Cheese products, a brand new Greek Style cream cheese which is unique to the Australian Market and an original variant with a velvety smooth texture and superior taste."

The campaign is supported in-store and online.

LEGO TVC Elves.jpgLEGO has launched a new campaign ahead of Christmas via CHE Proximity.

As LEGO Christmas Town prepares for the big day, a foot interrupts the celebrations and sees Santa flung far away from home.

With miles to cover (albeit about a metre) and Christmas just around the corner, Santa relies on an unexpected friend and some creativity with LEGO bricks and discarded objects from under the couch, to build a solution that will get him home in time for Christmas.

Screen Shot 2017-11-21 at 6.10.44 am.jpgArnott's has today launched its 2017 Christmas campaign via TKT Sydney, the first Christmas film for the quintessential Aussie brand. The campaign tells a unique Christmas story and puts a modern twist on the tradition of leaving a biscuit out for Santa.

Tapping into the spirit of giving at Christmas, the film is a humorous insight into how tough it is for Santa to get through his busiest night of the year - Christmas Eve. However, a moment of connection is shared between Santa and a girl who leaves out his favourite biscuit - a moment that can be recreated by all Aussie children this Christmas.

Clemenger BBDO Syd_Newbies_(left to right) R Foxcroft, A Kidd, A Carloni, V Robinson & B Coulson-WEB.jpg
Clemenger BBDO Sydney has announced five new creative hires - its second major injection of talent into the creative department since Ben Coulson, chief creative officer, joined the agency earlier this year.

Vanessa Robinson moves over from M&C Saatchi Sydney to join as a Senior Art Director partnered with Josh Aitken. Prior to M&C, she worked at Joy on award-winning campaigns for H&R Block Tax Accountants and SBS Fargo. Robinson has also created work across a number of well-known Australian brands including Commbank, The Iconic, Freedom, Optus, Wotif and Steggles.
Screen Shot 2017-10-06 at 6.58.03 am.jpgClemenger BBDO Melbourne has announced the recipients of the eight, fully-funded scholarships to industry diversity initiative, RARE, taking place today November 20 - 24.

The scholarship program was open to industry talent who were unable to obtain funding via their agencies or who weren't able to self-fund attendance to the event, ensuring those who might otherwise have been underrepresented were able to attend.
High_Crashes_City_street (1).jpgStoned drivers are being warned of the realities in a new campaign from Clemenger BBDO Wellington and the NZ Transport Agency.

The images, shot by photographer Steven Boniface, will appear in outdoor posters and targeted print, as well as online.

Research shows New Zealanders aren't worried about drug driving. They don't think it contributes much to the road toll. Things like drink driving, speeding and road conditions rank much higher as concerns.

Because drug driving crashes are not often reported, there's a perception that crashes rarely happen, or if they do, they're fender benders.

But the statistics tell a different story. In a 5 year study in New Zealand, 1 in 4 drivers who had crashed and died had cannabis in their system when they crashed.

Tram Coach-25.jpgPassengers will now be coached on how to avoid slips, trips and falls when they're travelling on the tram. The  new creative approach by the integrated Melbourne-based Icon Agency is designed to raise awareness and rally Melburnians to get on board with tram safety.

The campaign featuring Tram Coach and his catch cry, 'This is how we tram' launched on Sunday 19th November across adshels, mixed tram media, with additional video executions for YouTube and social media. Fun on-board announcements from Tram Coach will also play a part in keeping safety top of mind for commuters.


Listen to the audio grab - Tram Coach Top Tips.m4a
Playdate.jpgALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there's only one way to make 170% sure you don't miss out: set an Epic Reminder. To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions.

Says Alex Derwin, creative director, BMF: "Very few clients will let you break a man's arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touchpoints, so we'll keep looking for ways to jog people's memories in the coming months."

Lead Image - Max Your Summer With Time Out.jpgPepsi Max has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to "Max" out their summer this year.

Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal interests.

In a media first, Time Out will feed hundreds of event listings to PHD and Pepsi Max this summer, allowing them to use advanced dynamic ads to inspire consumers each day based on the day of the week and timing of the event, as well as consumer location.  This event data will feed into multiple formats including GPS Dynamic Mobile Ads, Dynamic Office Media and dynamic audio ads on Spotify. These ads will all be directly actionable, linking to Google Maps & Time Out for directions to the events around you.
Screen Shot 2017-11-20 at 8.49.57 am.jpgInstant Scratch-Its has launched this new TVC encourages Aussies to 'Share the Joy' this Christmas via Y&R Brisbane.

The spot was produced by Kiosk.

Sean Seamer.jpgAfter 15 years with MediaCom, CEO Sean Seamer is set to take up Supercars CEO role.

Supercars has appointed Seamer to replace James Warburton as the head of the sport with a clear remit to continue the domestic and international success of the business.

Seamer was selected as the Supercars CEO from a high calibre list of high profile business and sporting leaders who expressed interest in the role.

Seamer originally started with MediaCom back in 2003 and took on the CEO role here in Australia 2 years ago. The business is in extremely good health, currently leading the new business rankings here in Australia after making a strong investment in technology and talent at senior levels in all markets.
ChildFund Postie Bike on Swing bridge[1][2][2][1].jpgChildFund Australia has revolutionised its 2017 Christmas Gifts for Good catalogue with its Post a Postie campaign via fundraising agency March One, that will allow Australians to transport life-saving goods and services to children and families in need in Cambodia via the humble Postie Bike.

ChildFund's Gifts for Good Catalogue offers Australians the opportunity to buy real gifts that change lives. Every item has been designed to have a major impact on children living in poverty. The Post a Postie also offers people the opportunity to fund the actual vehicle needed to deliver those items to hard--to-reach communities.

The Gatorade Fastest Run 1.jpgThe Gatorade Fastest Run 12.jpgGatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans.

For the first time ever, the new measurement - Bolt Rate - will record the players' run speed between wickets during the summer of cricket. The fastest man will then be crowned with The Gatorade Fastest Run trophy.

SUSANNAH GEORGE (1).jpgFollowing a year of continuous growth across its client portfolio, including the recent addition of the Cadbury account, Ogilvy Melbourne has lured Susannah George to join its senior team in the newly created role of head of film and content production.

Adding significant grunt to Ogilvy's in-house capabilities, George will lead and build the agency's film and content department in her new role, through a period of sustained new business growth.
303 hires (1).jpg303 MullenLowe is expanding its digital capabilities, appointing four senior specialists in CRM, marketing automation and data analytics after winning the Audi digital account earlier this year.

Says Nick Cleaver, CEO, 303 MullenLowe: "We are making a serious investment in transforming how our clients do business by using data to guide everything from their messaging to channel planning and business decisions."

Leading the team is Charles Rallings (top left) as digital operations director. Rallings has extensive experience across mobile, social and data analytics platforms, and a track record in leveraging digital technology to drive growth. Previous roles include chief operating officer at DDB Group; and managing director, Tribal DDB.
Nick Jamieson (1).jpgClemenger BBDO Melbourne has announced the promotion of Nick Jamieson to creative director, leading the creative output for the agency's activation division.

Jamieson joined Clemenger BBDO Melbourne in July 2015 as a senior copywriter before joining the agency's shopper marketing division as its creative lead.

During his time with the agency, Jamieson has led the shopper marketing creative on a number of the agency's campaigns, including Carlton Dry's recent Underthink It campaign, Myer's Giftorium and Carlton Draught's Pub Tour among others.
DARLINGHURST-CLUB-outside.jpgThumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgThe annual Campaign Brief Christmas Legendary Lunch for 130 of Sydney's top creatives ~ and some key agency producers and production company producers ~ will be held next Thursday 23 November, generously sponsored by Heckler.

This year, for the first time, the Legendary Lunch will be followed by an exclusive After Lunch Party at the Darlinghurst Arts Club @ Tatler in Darlinghurst, also sponsored by Heckler. NOTE: this is an invitation-only event.
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