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John Lewis & Partners has released its Christmas ad for 2018, rewinding through the Sir Elton John's life story to the point where he was given his first piano.
 
The film, titled 'The Boy and the Piano', is soundtracked by the musician's first major hit, Your Song, and is the 10th Christmas campaign created for the department store by adam&eve/DDB, London. It was directed by Academy's Seb Edwards.

The ad tells how one gift in particular inspired and influenced the course of a little boy's life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton's life, right until the moment he received the special gift of his grandmother's piano that changed his life forever because some gifts are more than just a gift.

Colenso BBDO launches 'The Love This' podcast

Love this (1).jpgPodcasting is in its ascension. The medium is turning marketer's heads the world over, with brands always looking for new ways to interact with their customers and infiltrate popular culture.

So, if it's our job as marketers to inspire people, how do we, in turn, inspire marketers?

It's this question that led Colenso BBDO to launch The Love This podcast series. The weekly podcast is designed to unravel some of the biggest global trends and untrends in business, culture, creativity and innovation, interviewing some of the best and brightest minds on the planet.

Previous episodes include a yarn with Jeff Beer (advertising editor, Fast Company) about the science of cutting through in a noisy world, through to Ethan Eismann (director of product sesign, Airbnb) and the thinking behind Airbnb's ambition to design the ideal at scale.

Screen Shot 2018-11-15 at 9.19.59 am.jpgCOLLINS and animator Angela Stempel have created and launched "The Cube, Part Five" in support of ADC 98th Annual Awards Call for Entries.

"The Cube" campaign was developed by brand experience design firm COLLINS, with each :30 episode brought to life by one of six talented animation and illustration studios from around the world.  

The storyline places the iconic ADC Cube on a journey from adversity to achievement, pushing through challenge after challenge as it seeks to define its place in the universe.

CamBlackley (1)OneShow.jpgM&C Saatchi Australia chief creative officer Cam Blackley has joined the line-up of judges for The One Show 2019 on the Integrated jury.

Blackley will join fellow Australian jurors Adrian Bosich, managing partner and creative founder, AIRBAG in Melbourne for Moving Image Craft; Asheen Naidu, executive creative director, BWM Dentsu in Sydney for Health Wellness & Pharma, and James Wright, global chairman, Havas PR, based in Sydney and New York for Public Relations.

To view the complete list of 2019 One Show juries from around the world, please click here

The One Show entries can be submitted now at http://www.oneshow.org. The next deadline is November 30, 2018 and final deadline for entry of January 31, 2019. 
InitYes (1).jpgInitiative Australia has celebrated the first anniversary (today) of the YES Vote with parties at each of their Australian offices. Celebrating with colour, bubbles and words from members of Initiative's Pride in Diversity Committee about the significance of the YES Vote.
 
Melissa Fein, Initiative Australia CEO, spoke to the Sydney team about the importance of marking this occasion with a celebration.
 
Says Olivia Warren, Pride in Diversity Champion: "I am so proud to work for an organisation that not only stops to celebrate this huge day for the LGTBQI community, but one that supports and advocates for me every day."
Lee Tonitto_500x333-crop.jpgAustralia's pre-eminent organization for marketing professionals has announced a partnership with the global body, the Chief Marketing Officer (CMO) Council, to offer international research, marketing intelligence and best practice insights to some 60,000 marketing practitioners in the country.
 
The Australian Marketing Institute (AMI), which provides professional accreditation and continuing education, will give its members preferred access to global thought leadership from the CMO Council's network of 15,000 marketing leaders across 110 countries. Collectively, CMO Council members control some $500 billion in annual, aggregated marketing spend.
 
Says Lee Tonitto (left), CEO, AMI: "As the connected world changes the way brands, institutions and governments interact, Australia's marketing sector is experiencing significant demand for new talent, skills and digital marketing capabilities."
image006.jpgCowan, the independent international design agency, is growing fast in Australia, with a new office opening in Sydney, a fast-expanding team, and a new client in Sanofi, the French pharmaceutical giant.

Cowan relaunched in Australia in August, responding to growing client demand for regionally-based brand design. The Cowan Australia team works with Cowan offices in Beijing, Shanghai, Singapore, Ho Chi Minh City and London to offer an integrated international service that builds on Cowan's strong track record of creating and growing consumer brands for clients that include Tesco, Johnson & Johnson, Nestlé, Danone and Coca-Cola.

The new North Sydney office has been established to better service Cowan's growing number of Sydney-based clients.

James K Lowe signs with Curious Film

JamesPortrait.jpgCurious Film is delighted to introduce accomplished fashion and fine art photographer, James K Lowe as its newest director.

With his foundations in photography, Lowe's work has appeared in a long list of solo and group exhibitions both in New Zealand and at photography festivals around the world.

His skill to illuminate and beautify details that would otherwise go unnoticed is what makes his work so distinctive. It has earned him a plethora of impressive achievements including First Class Honors for his Masters of Fine Arts Degree from Elam School of Fine Arts and representing New Zealand at Photoquai at Musee du quai Branly in Paris early in his career.

He continues to create outstanding work that is exhibited and recognised globally.
Goliath_Graduates 2018 (2).jpgOgilvy Australia has opened applications for its annual integrated 'Goliath' program, calling on all talented individuals interested in applying for the sought-after positions.

The 12-week paid program provides a unique opportunity to work within all elements of the agency, giving participants a completely immersive experience. This includes significant time spent within creative, digital, social and account management among other areas. In addition, participants are provided with a real brief to work through and resolve during the 12-week rotation.  

Given the broad experience they are provided, it's no surprise the majority of participants in the 2018 Goliath program are now employed full-time by the agency, according to Ogilvy Australia's chief operations officer, Dave Sayer. 
JWT Melbourne hires Catherine and Brie cropped (1).jpgJ. Walter Thompson Melbourne has further extended its offer and added significant fire power to its front bench via the appointments of a leading data driven marketing expert, and one of the industry's most qualified social media practitioners.

Effective immediately, Catherine Graham (left) joins the agency as director of customer experience, charged with integrating data and its use organically through the organisation to drive stronger outcomes for clients. In addition, Brie Stewart (right) joins as the agency's creative director, content, to help ensure every idea developed is born out of true social insight and understanding.
 
J. Walter Thompson Melbourne MD Michael Godwin said the appointments were part of an "ongoing strategy of investing in new capabilities that complement our core offer.

Passion Pictures wins big at Ciclope Festival

JD_Thumbnail_9 (1).jpgPassion Pictures has taken out gold and bronze awards, and Animation Company of the Year at the 2018 Ciclope Awards, held this week in Berlin.

Dedicated to celebrating the craft of execution, Ciclope Festival this year also awarded work from Spike Jonze and Hiro Murai (of Atlanta and 'This is America' fame).

Says Katie Mackin, MD, Passion Pictures Australia: "It's extremely gratifying to see 'Joy Story: Joy & Heron' being recognised (with gold) on the global stage, particularly amongst such esteemed individuals, and up against some really impressive films."
CB_RUMBLETOWN_LaunchParty (1).jpg250 of Queensland's top marketers, creatives, media and production people turned out for the official launch of Rumbletown, the evolution of leading Brisbane independent agency Rumble.

Professor Mark Ritson set the tone for the evening with his insightful and entertaining address, "Taking the Middle Path".

Welcoming guests, Rumbletown co-founder and managing partner Remy Brassac explained how the warm reception Rumble had enjoyed since opening in 2014 had enabled he and his partners, Nancy Hartley and James Burchill, to help other top professionals step out and become business owners and business leaders.
Murray_Streetsmall.jpgSuperannuation. Just the mere mention of the word is enough to make you yawn, especially when using terms like contributions, retirement savings and asset classes are anathema to their happiness and wellbeing. WA Super, Western Australia's largest independent super fund, knows this to be true, and wanted to do something about it. So it's partnered with Meerkats to create a campaign that bravely smashed through the industry stereotypes and advertising jargon to deliver something bold and fresh to the market.

The campaign has launched with a rollout of high-impact outdoor across some of Perth's biggest static and digital sites, with support media including a 2 minute song on Perth's largest digital radio station, Smooth FM, a Boring book for members and staff, social integration across Linkedin, catch up TV and Coles Radio in-store.

Lexus copy.jpg
M&C Saatchi Melbourne has created a campaign for the launch of the Lexus compact SUV set to the soundtrack of Beck's "I'm So Free".

The Lexus UX was designed by the manufacturer's first female designer and is built to anticipate the driver's every need with the TVC demonstrating its uncanny ability to be one step ahead.

The campaign signals the first step by Lexus Australia in evolving the brand to reflect a modern luxury lifestyle by leaning into its Japanese philosophies and design credentials.

303ML_Alcohol_BeParent_BLOG.jpgCurtin University's Alcohol Programs Team at the Public Health Advocacy Institute of WA (previously the McCusker Centre for Action on Alcohol and Youth) - in partnership with the Mental Health Commission - has unveiled a new Alcohol.Think Again integrated campaign designed to reinforce the importance of delaying adolescent alcohol initiation until at least 18 years of age.

Previous Alcohol.Think Again campaigns have successfully raised community awareness of the vulnerabilities adolescents face as a result of drinking alcohol - so this campaign sought to tackle the issue from a different angle.

Thumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgThe annual Campaign Brief Christmas Legendary Lunch for 130 of Sydney's top creatives ~ and some key agency producers and production company producers ~ will be held on Thursday 22 November in Sydney, generously sponsored by Fin Design + Effects and Taxi Film Production.Taxi-logo.jpg

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NOTE: this is an invitation-only event, restricted to LBB member agencies and production companies.

rumble_logo.jpgThe After-Lunch drinks (from 4pm) kindly sponsored by Rumble Studios.

HOT+COLD-CHART-2018-web.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2019 CB Creativity/Billings Index (or Hot+Cold Chart), plus the top 10 agencies that make the 2019 CB Hot List.

Last year's chart is pictured left - Download the hi-res PDF: HOT+COLD-CHART-2018.pdf

As far as most agency creative directors (and increasingly, more CEOs and CMOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win* - and where an agency is placed on our annual charts ~ there are separate charts for NZ, Perth, Brisbane and Adelaide ~ is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs and CMOs!).
Screen Shot 2018-11-14 at 8.54.16 am.jpgOvarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. 'It's time for ovary-action' is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim to highlight the shocking statistics associated with Australia's most deadly female cancer.

Ovarian cancer kills three Australian women every day and the 5 year survival rate of 45% has had little movement in over 30 years. This new campaign platform is the beginning of a number of initiatives that will roll out over the next 12 months in the hope of raising both the profile of the disease and the vital funds needed to change the statistics for the better.

Screen Shot 2018-11-14 at 11.11.05 am1.jpgWhether you are hosting, or heading home this Christmas, Woolworths 2018 'Home for Christmas' campaign, developed by M&C Saatchi Sydney, celebrates the most important part of the season - being with the ones you love.

Set to an upbeat Christmas classic 'Run Rudolph Run', it features a large Australian family making the trip home, each doing their bit, to celebrate the magic of the season over food.

'Home for Christmas' is an integrated marketing campaign that showcases how Australians make Christmas their own and the role that food plays in creating that Christmas feeling.
It puts the spotlight on beautiful Australian produce and summer Christmas favourites including pavlovas, cherries, puddings, ham and more.


Screen Shot 2018-11-14 at 11.03.37 am.jpgProduction has completed this week in Sydney on thriller feature film Intersection, from Symmetry Media and Snorkel Studios. Directed by Samuel Bartlett, it features Matt Doran in his latest Australian work.

Doran is a former cast member of  Home & Away and has worked closely with some of the most distinguished directors in acclaimed US productions including Terrence Mallick's Academy-Award nominated The Thin Red Line, and The Matrix and Star Wars Episode II: Attack of the Clones.

Doran plays the role of Jake, a charismatic conman who discovers his own son is abducted, and is forced to complete an escalating series of trials to appease his child's kidnapper. This contained narrative is set almost entirely in a vehicle.
countdown-Auckland-metro.jpgCountdown has confirmed that it has appointed M&C Saatchi's bespoke creative agency for Woolworths 'Greenhouse' as its new creative agency replacing incumbent Y&R NZ.

When contacted CB received the following statement from Countdown general manager marketing Jo Rose: "We want to build the best brand for our customers and focus on what really matters to New Zealanders and that requires a different way of working with our agency partners.  We've previously explored whether the Greenhouse agency model is right for us here in New Zealand - where we can be truly collaborative in the way we work together and 100% focused on our customers, our team and our brand - and have decided that the time is now right to set up Greenhouse NZ with M&C Saatchi, and continue to build Countdown as one of NZ's most loved and trusted brands.  Together we'll be setting up a shared workspace in Auckland with local Kiwi creative talent and our local marketing team.  We think this will bring us some really tangible benefits in how we collaborate, co-create and respond to the speed of retail.
 
"We've done some really great work with Y&R in a short space of time, including moving to our 'We can help with that' platform and our fantastic new Christmas campaign, which has taken Countdown in a new and really fun direction this Christmas.  We wish them every success."
Screen Shot 2018-11-14 at 8.55.09 am.jpgWhiteGREY, Melbourne managing director Claudia McInerney (left) has departed the agency. McInerney is returning to Sydney for family reasons, and will finish with the agency at the end of the year.

Says Lee Simpson, CEO, whiteGREY: "While we are genuinely sad to farewell Claudia, we understand her reasons and wish her all the very best for the future.  Claudia has made an incredible contribution to the business and I would like to thank her for her dedication and all that she has contributed to whiteGREY.  Claudia will remain as managing director until the end of the year and during this time will be working  with clients and the agency team to ensure a seamless transition period."

A search for a new managing director is underway and an announcement will be made in due course.
CB still.jpgContinuing the irreverent and comedic approach that defines the FIAT brand, AIRBAG's Damien Toogood has filmed a campaign of three spots for Aussie expat creative directors Rua Perston and Matt Cramp, through Accomplice Media, just in time for the North American winter.

Toogood was both director and cinematographer on the campaign, shooting in and around Los Angeles, including the Paramount Studios backlot.

Spotlight on Female Directors: Melanie Bridge

Melanie Bridge 2.jpgAs part of a regular series with Free The Bid Australia, Campaign Brief shines the spotlight on top female commercials directors in Australia and New Zealand...

Melanie Bridge is a director at Sweetshop.

Three best spots:
1. Woolies 'Making Healthier Easier' via M&C Saatchi
2. Period Equity 'Periods are not a luxury' via JWT
3. Abyaar 'Flair for the Refined' via JWT

With fifteen years' experience of creating visually rich and innovative spots, Melanie has made a name for herself by consistently delivering cutting edge work that blend the fantastical with the real. Named one of the 'Top 100 Directors in the World' by Shots magazine, Melanie's background as a leading commercial photographer, combined with her extraordinary eye for fashion, art direction and design has resulted international awards ranging from Clios to D&AD awards.
FINCH2.jpgAfter several months on Netflix's Emmy Nominated Series Chef's Table in London, Delhi and Los Angeles, FINCH's Zia Mandviwalla has returned home with the beautifully emotive 'Street Smart' TVC for Holden.

The NZ based Holden Street Smart initiative is all about getting young drivers ready for life on Kiwi roads, and with her special brand of character driven storytelling Mandviwalla has brought to life the true and touching story of Bella and a tragic car crash that changed her life forever.

Copy of Newtown - Amelia Stanwix photography (photo credit) (1).jpgYouTube Music has launched an ambitious campaign, Neighbourhood Sounds, to uncover the artists and sounds that are iconic to Australian neighbourhoods. The campaign was developed by creative agency Bolster.

The campaign, a first for YouTube Music, focuses on bringing "local to life" through individuals that sit at the intersection between music and culture in 13 neighbourhoods across Australia.

From Newtown, to Fremantle, to Alice Springs, each curator has catalogued a playlist featuring artists that bring their neighbourhoods to life through music. The playlists are available now exclusively through YouTube Music.

HS18-week-19-1 (2).jpgAustralian fashion brand, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner.
 
As a market leader in the 'simplified essentials' space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened its tenth retail location as well as being well-represented in major retailers throughout Australia and New Zealand.
 
With such market presence, its objective in engaging The Wired Agency is to capitalise on its strong brand awareness and drive traffic to its owned online presence and bricks and mortar stores across NSW, Victoria and Queensland.  
 
Wired's scope will include search and shopping advertising, display advertising, social media advertising, and Search Engine Optimisation.
Screen Shot 2018-11-14 at 7.27.04 am.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.

Based on an analysis of the winners of the Effective Use of Brand Purpose category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
45704869_992231564311691_6168735560148975616_n.jpgWhat's your story? Everyone has one. Is it time to write it?

Have you ever thought about quitting your lucrative and highly sought after creative job in advertising to write "that book" idea - the idea that's been constantly lurking in the back of your mind, the one that won't leave you alone, telling you, begging you, prodding you to turn it into a novel?

So, let's say you finally agree with this little voice to write that book, because, you say, "I could always do a little freelance work on the side to bring some money in."

But soon, you discover to write a good book, you need to write it full-time.

You decide to stop freelancing, and go back to university to do a master of creative writing, as writing prose is very different to writing copy.

One year off work becomes two years to continue to write full-time, and end up turning one book into three books, because your advertising side is telling you to campaign it out.

Then, as you're finishing off the third book, you learn about self-publishing, build a website, travel halfway across the world, and see if you can use your award-winning advertising background to create a campaign and viral content for the books.

Well, that's Karl Fleet's story and what he has been doing for the past six years to bring his series of books - the Truth Files to life.
One Show 2019 Judges (1).jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, today announced that three top creatives from Australia have been selected to serve as judges for The One Show 2019.

Nearly 200 highly qualified creatives representing 26 countries will judge work from around the world.  The three from Australia are Adrian Bosich, managing partner and creative founder, AIRBAG in Melbourne for Moving Image Craft; Asheen Naidu, executive creative director, BWM Dentsu in Sydney for Health Wellness & Pharma, and James Wright, global chairman, Havas PR, based in Sydney and New York for Public Relations.

To view the complete list of 2019 One Show juries from around the world, please click here

RMIT Uni students win industry recognition

Screen Shot 2018-11-14 at 6.07.43 am.jpgMelbourne-based RMIT University has recently held a student industry awards night on the rooftop of the prestigious building 80 in the CBD to celebrate the conclusion of the Work Integrated Learning Program for 2018. In attendance were industry professionals from across the marketing and PR landscape, teaching staff, heads of faculty and the students who took part in the program. One of the participating industry partners, Smart Solutions, an award-winning PR firm, collaborated with RMIT University staff to finalise and determine the final selection. The night saw the students presented with certificates for their outstanding work spent on the real-life advertising campaign that provided them with an invaluable experience.   
kirsty_muddle small.jpgAfter 12 months of redesigning the offering in its Sydney office, Cummins&Partners, Sydney has appointed founding partner Kirsty Muddle as its new managing director, replacing Dan Ingall, who leaves after two years.

Says Muddle: "Dan is an amazing advertising professional who stepped into a tough role during our disengagement from Vodafone and the departure of senior creative personnel. We can't thank him enough for his brilliance and patience".

"Sean Cummins and I discussed implementing a new model that has worked brilliantly in our New York office and it is built around faster, smarter and more accurate solutions to client problems."

"We have a juggernaut office in Melbourne that covers all the disciplines in the business. With this centralised system we don't need to replicate production, digital muscle and backend systems in Sydney or New York. So we can travel further faster with a core team that works in a truly unique way. It's a bit proprietorial so I don't want to say too much...but speed is the special sauce.
JO-Wallace.jpgA group of "white, male, straight, British" executives have claimed they were victims of discrimination after being made redundant by J Walter Thompson, London, according to a report by the Evening Standard.

They reportedly lost their jobs in the UK summer following a speech by creative director Jo Wallace (pictured) saying she wanted to "obliterate" its reputation as a "Knightsbridge boys' club".

Shortly after the conference in May the men went to JWT's HR department to express concerns about the implications for their career prospects.

The executives are understood to have engaged lawyers about bringing a possible discrimination case on grounds of gender, race, nationality and sexuality.

Screen Shot 2018-11-13 at 12.05.32 pm.jpgPerth based mobile accessories company EFM has launched a new promotion campaign featuring an iPhone surviving a 3,280-feet skydive, whilst consumers are invited to enter a lucky draw for a chance to win $1 million.

Entitled "EFM Million", the campaign sees an iPhone being placed in one of EFM's signature smartphone cases and covered with screen guards and dropped from an aircraft at 3,280 feet, equivalent of 1,000,000 mm. A skydiver followed and filmed the journey of the iPhone, and found it to be in mint condition after the experiment.

reMarkable_Still_Brain_girl_Wide.jpgMighty Nice, Nexus Studios and & Co. have upped the game in the movement to reclaim our focus from technology designed to distract and engross us.

With the launch of 'Get Your Brain Back' last Friday seeing 2 million plus views in 36 hours, the 2min animated, call-to-arms film has resonated around the world.

Co-directed by Mighty Nice's Darren Price and Simon Robson, the film marks the launch of the new reMarkable tablet - a device that offers a paper-like experience for reading, writing and sketching. It's limitless with no distractions.

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