5 (1).jpgFollowing seventeen successful years of operation, the Melbourne-based, independent creative agency Girl (formerly known as Working Girl) is joining forces with J. Walter Thompson, in an alliance set to bolster the expertise and credentials of both agencies.

As part of the alliance, Girl staff will move into the J. Walter Thompson Melbourne offices to work closely with the agency's team, bringing a raft of specialist fashion, health and retail expertise and experience to the business and its clients. 
Hungry Jack's_Burger Calls_Still_PR (1).jpgCB Exclusive - Hungry Jack's has today kicked off 'Keeping it Real', a major brand campaign via Clemenger BBDO Sydney, which celebrates what has always made the brand great: big bold flavours, real ingredients and great taste in a world gone slightly mad with food fads and crazes.

Hungry Jack's is proudly there for Aussies craving something substantial - that moment when only a burger will do. "When a Whopper calls. You Answer".


LIA entries set to close next Thurs, August 31

df9c2028f77b8ad389d91f39_1280x392-thumb-400x122-255569.jpgEntries for LIA 2017 will close next Thursday, August 31. Work will still be accepted with no late fees.

If you are a new entrant, there is time to register and enter your work for LIA 2017. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use Clone and Copy Credits features allows entrants to seamlessly create entries across multiple categories and media.

Work submitted must be released in a commercial environment with client approval between 1st July 2016 and 31st August 2017

To view all of LIA's categories and requirements: visit LIA categories here.

All companies and/or individuals involved in the creative process are eligible to enter.

For more information on submissions and eligibility: visit LIA Entry Kit here.

MichaelKnox(1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Michael Knox, chief creative officer, Grey, Hong Kong.

Levis 'Circles' is the winner for me. Some deep insights into dance and dance-floor culture set a dirty track makes this an easy 90seconds. Given the news of late maybe the dance-floor is not a bad place for us all to be. The banging mix of dance styles shows the different ways we move. Let's celebrate that. Ripped denim, white denim (that's OK to kneel in!), double denim, dark denim, black denim, high-waist, cut offs, skinny leg, low rise, boot cuts they're all here and you can dance however the hell you want in the lot of them. READ MORE...
Screen Shot 2017-08-22 at 9.27.14 am.jpgAir New Zealand customers at Sydney Airport will get to experience the role robots may play in future travel journeys this week.

The airline is partnering with CommBank in a five-day experiment utilising Chip CANdroid, the bank's social humanoid robot, which will interact with and assist Air New Zealand customers checking in and at the gate prior to boarding.

Cochlear-in-disguise-sml_670 (1).jpgThe Clio Awards, the esteemed international awards competition for the creative business, has announced the first shortlist for 2017 across Film, Print, Print Technique, Out of Home, Direct, Events/Experiential, Branded Entertainment, Branded Content, Digital/Mobile, Social Media, Digital/Mobile Technique, Innovation,MeetGraham.jpg Integrated Campaign, Brand Partnerships + Collaborations and Student. Australia has netted a total of 41 finalists in the first shortlist announcement.

CHE Proximity, with 13 finalists, and Clemenger BBDO Melbourne with 10 finalists, lead the Australian agency pack. CHE Proximity picked up 10 finalists for Cochlear 'The Hearing Test in Disguise' and three finalists for Velocity Frequent Flyer 'The Billion Point (that was supposed to be the Million Point) Giveaway'. Clemenger BBDO Melbourne scored six finalists for TAC 'Meet Graham', two for Myer 'Give Registry', one for NAB 'Mini Legends' and one for TAC 'Every Speed Has a Consequence'.

3M logo.jpgGlobal growth consultancy PENSO will develop brand campaigns for 3M products after being awarded the accounts following a competitive pitch.

The Melbourne independent agency was handed the multiyear contract for 3M's Futuro range of braces and supports and the Nexcare range of bandages, wound dressings and first aid tapes after a three-way pitch.

PENSO will develop brand campaigns including strategy, creative, digital, social and content. 3M selected PENSO based on its strategic direction and creative direction.
AAEAAQAAAAAAAAiBAAAAJGNkYWEzZjU4LWI2MWYtNDk1Ni1hOGEwLThlNjhlMDcxNjI2Mg.jpgCreative experiences agency BEcause has promoted Gareth Brock (left) to managing partner of its Australasian operations, as it announces a 30% year on year increase in its revenues for the region.

During the last 12 months, BEcause has won a string of significant new experiential and virtual reality projects in Australia and New Zealand from top companies such as Procter & Gamble, Westpac Group, Ferrero, Newscorp and Sydney Water.

Notable campaigns the agency has been behind this year include a ground-breaking VR product launch for Gillette; an immersive 'Summer Sensorium' food experience for Woolworths at the Australian Open Tennis Championships; and a 360-degree virtual video for Sydney Water.
Esssential Gear campaign line.jpgThis Hearing Awareness Week, Sticky Fingers guitarist, Seamus Coyle, Delta Riggs bassist Michael "Monte" Tramonte, and Elizabeth Rose are speaking out to stress the need for us to do better when it comes to hearing health.

The Aussie musicians feature in a new campaign video called 'Essential Gear' created in conjunction with Macquarie University, creative director James Barrow, marketing portfolio partner Sheryl Magtibay, produced by Prodigious Sydney.

IMG_1784 (1).jpgMitsubishi Motors Australia shows how invigorating an off-road adventure is in its latest Pajero Sport campaign via independent agency Richards Rose.

Since launching its 'Built for the time of your life' platform in September 2016, Mitsubishi has seen a positive shift in consideration as well as achieving significant sales growth across their SUV range. The latest installment of the campaign builds on Mitsubishi's proven 4WD credentials.

Directed by Jonathan Nyquist of McFly, we travel with three middle-aged mates who rediscover the youthful feeling that comes from putting the new Pajero Sport through its paces.

gMap.pngIn the lead-up to the postal ballot on whether Australians are for or against the legalisation of same sex marriage, it might be interesting to discover what the ad industry thinks.

UPDATE: As of Tuesday 9am (Aug 22) there has been 1580 votes cast, with 61% FOR and 39% AGAINST.
Voting will close 5pm, Friday 25 August or when 2000 votes have been cast.
4.jpgAustralian international humanitarian aid organisation, World Vision Australia has today announced Havas Melbourne as its agency of record, following a competitive pitch involving four Melbourne agencies.  

The intensive pitch process was initiated by World Vision who wanted identify a partner to help them drive an organisational-wide digital transformation.

Chief marketing officer at World Vision, Teresa Sperti, said she was excited to appoint the Havas team: "Havas stood out from the other agencies with their straight-talking approach, their passion for our cause and the creativity of their thinking.
CC-SM (1).jpgLEGO Serious Play expert and IPA Strategic Planning course speaker challenges planners to embrace play to develop creative mindset

Participants to the IPA Strategic Planning Course "Changing Perspectives" will come head to head with LEGO Serious Play expert Michael Fearne who will challenge them to adopt new methods of thinking.
AAEAAQAAAAAAAAfbAAAAJDUzMDkxYTUyLWRlY2QtNDQxMy1iMzRjLTA3NjRkMjUxMTM1Nw.jpgIn the shift to personalization at scale, Facebook Australia and its marketing partner Tiger Pistol have today announced local community targeting for multi-location marketers. This will enable businesses such as franchise systems, dealers or agent networks, to use the power of Facebook and Instagram data for hyper-local campaigns.
The simple one campaign approach works across a range of industries. Early adopters include brands such as LJ Hooker, Foodworks, Asahi Premium Beverages and Audi. Each will use the Tiger Pistol platform combined with Facebook targeting, to create individual local area marketing campaigns. 
THINKTV.jpgChief executives from iSelect, Lion, Suncorp and Suzuki will appear on stage together at ReThinkTV 2017 to reveal insights and experience direct from the boardroom into how the marketing function can impact business growth.

The prestigious panel, featuring Scott Wilson (top, left), managing director and CEO at iSelect; Matt Tapper (top, right), managing director, global markets at Lion; Pip Marlow (bottom, right), CEO of strategic innovation at Suncorp; and Andrew Moore (bottom, left), director - automobiles for Suzuki Australia, will be a key session at the ReThinkTV marketing forum, which takes place on the morning of September 14th at Luna Park in Sydney.
Screen Shot 2017-08-21 at 8.08.06 am.jpgBlue 449 has been appointed by Michael Cassel Group to launch their newest production, Priscilla Queen of the Desert the Musical.  The account, billing $2million, will include media strategy, planning and buying across all channels, including analytics.  

The Michael Cassel Group was formed to produce and present prestige theatrical productions; to create and develop exciting new live entertainment experiences and to present marquee events and concert attractions. The company exclusively represents theatre producer Cameron Mackintosh and his productions in Australia.
AAEAAQAAAAAAAAmqAAAAJGE3MDI5N2IxLWU4ZGEtNDIxNC1hMmE0LTc5MDdkZDliYWYwNA.jpgThe peak body for Australia's largest marketers, the Australian Association of National Advertisers (AANA), has today appointed experienced marketer John Broome to the role of CEO.

With a 20-year track record of success as an in-house marketer, most recently as Unilever's CMO, Broome brings a powerful understanding of the needs of AANA members and the issues they face.

Says Matt Tapper, chair, AANA: "As an experienced in-house marketer with a deep passion for the industry, John is perfectly placed to ensure the AANA continues to be fully focussed on the needs of its members.

Ritson: 'Say no to no' stifles debate

Mark RItson (1).jpgBy Mark Ritson
Adjunct Professor of Marketing at Melbourne Business School

As the political chaos surrounding same-sex marriage continues, it now appears certain that Australia will be asked to participate in a voluntary postal plebiscite on the issue next month unless a High Court challenge succeeds. On September 12, registered voters will be asked to vote Yes in favour of marriage equality or No against it.

No one, to my knowledge, has surveyed media and marketing people about their opinions on the issue. But I'll buy you lunch all week if it's anything less than about 80 per cent in favour. Most marketers have always swayed hard left, and their colleagues in advertising land even further.

It's perhaps no surprise, therefore, that a campaign has started to not only promote the importance of supporting the Yes vote in September, but also asking all professionals engaged across the media and marketing industries to decline any invitation to work on the No campaign should they be approached.

Since when did advertising become a dirty word?

Fran Clayton.jpeg
By Fran Clayton (left), chief strategy officer, DDB Sydney

If advertising is the art and craft of selling products and building brands, then I'm proud to say that I work at an advertising agency.

As he often did, Bill Bernbach spoke the truth when he said, "The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business."

When I first read this quote, it struck a chord. It reminded me to be proud, not apologetic for what we do. It made me think of the euphemisms that people in our industry use to distance themselves from the word advertising. They'd rather use words like 'content' and 'ideas', but what's the point of content and ideas if they do not sell? I'm not talking about short, spikey results, but real sustainable business growth. That's what we should be paid to do, that's the whole point of our industry and lately it seems we've lost sight of that.
pyramid.jpgEpica, the only global creative awards judged by journalists (including CB representing Australia and NZ) has opened its 2017 season for early bird entries.

Advertising, PR, design and digital agencies as well as production companies who start entering their work this August will receive a 100€ early bird discount. Submissions officially end on September 31st.

The creative prize judged by journalists kicks off its 31st competition with a lot in store. The new jury president, location and categories are just a few of the changes to the awards this year.

LBB-calendar.jpgAs of September, Little Black Book will be running four newsletters per week, including country- and region-specific newsletters. In the past LBB has produced regular two-per-week newsletters and a 'special' every month, but there are too many exciting places in need of LBB loving to keep to this schedule. This new newsletter schedule will include the best local news and work submitted by LBB members plus editorial pieces.

LBB's biggest markets (Australia/NZ, Canada, UK, US) will get a special newsletter once a month. Click on the link below to view the LBB editorial calendar with dates, regions, and all the information you need.  

Screen Shot 2017-08-18 at 9.51.21 am.jpgExperience agency, Imagination, has swept the shortlist for the upcoming Australian Event Awards. Announced as finalists across every category it entered, the judges' verdicts sees the agency recognised for innovative work across Westpac, Ford, and the landmark Spirit of Anzac Centenary Experience commissioned by the Australian Government. Award winners are announced September 13.
Sportsbet (1).jpgSportsbet and Naked have enlisted the help of over five hundred sheep to send the All Blacks a special message, celebrating their arrival in Australia for the Bledisloe Cup.

With the help of Shepherdstown farmer Brian Burke and 360kg of strategically placed oats, the surprisingly literate sheep definitely got the message across.

Screen Shot 2017-08-18 at 8.18.26 am.jpgThe 2017 NAB Mini Legends Draft, created by NAB and Clemenger BBDO Melbourne, has now been completed, with more than 550 of Australia's mini sporting legends vying for a spot on the team.

Launched in June, the Draft saw a public call-out for kids to star in this year's campaign by submitting a video audition of them emulating their favourite footy player.

The lucky stars will now feature in the next phase of the campaign, launching today, which will feature a mini Dustin Martin, mini Moana Hope, mini Nic Naitanui, and mini Eddie Betts.

1000s of reasons to celebrate (1).jpgAustralia's favourite chocolateria - San Churro - has kicked off its exciting new campaign '1000s of Reasons to Celebrate' via Online Circle Digital which runs until 10 September.

The campaign resonates with consumers by encouraging them to celebrate the small things in life - whether that be finally emptying their inbox, securing a babysitter for the night, or handing in a big assignment on time. The concept focuses on chocolate as the epitome of celebrations, big or small, with San Churro's friendly stores being the perfect place to indulge in such celebrations, all the while making fun memories with friends and family.
CEOMag.jpgThe CEO Magazine has revealed its top finalists for the 2017 Executive of the Year Awards. Ranging over 23 categories, the awards will honour and acknowledge some of the finest business leaders and professionals in Australia.

Finalists with two nominations include Jason Dooris (top, left), CEO, Atomic 212 Group and Jaimes Leggett (centre), group CEO, M&C Saatchi Group in the Media Executive of the Year and CEO of the Year categories. Also making the cut in the Media Executive of the Year category is Pete Bosilkovski (top, right), CEO, Leo Burnett Sydney and Sean Seamer (bottom, left), CEO, MediaCom Australia + New Zealand. Caleb Bush (bottom, right), managing director and vice president, George P. Johnson has been shortlisted in the Managing Director of the Year category.
FD_ HERO-STELLER FPC-275x202-D[12] (2).jpgAdventure tourism brand Skydive Australia (also known as Skydive the Beach) is honing in on the bucket list market of 30 and over -a segment it hasn't traditionally aimed at - for its latest marketing campaign via Gray Matter.
Originally launched for Mother's Day, the campaign departs from typical images of aircraft jumps and freefalling, instead working to drive appeal by projecting the euphoric feeling jumpers get immediately after landing a tandem skydive.
The campaign will feature nationally across newspapers, magazines and below the line channels from Sunday 20th August, aiming to drive traction ahead of Father's Day.

The idea for the campaign evolved from research that found tandem skydiving cleared the mind and re-booted the psyche. The campaign is centred on the idea that "I could be different as a result of this experience" and stimulating a desire to improve one's quality of life by checking items off the bucket list.
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



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Screen Shot 2016-10-22 at 12.31.04 PM.pngWe hope you, like over 175,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy visiting the site regularly to check out the very best and latest advertising in all mediums being produced worldwide.

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The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

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282C5476.jpgRabbit director Zoe McIntosh's celebrated short film, The World In Your Window, has earned itself another accolade at this year's Melbourne International Film Festival.

Written and directed by McIntosh the heartwarming short film explores eight-year-old Jesse's relationship with his grief-stricken father, and picked up the Cinema Nova and Melbourne International Film Festival Award for Best Fiction Short Film.
Cook Islands 1 (1).jpgCB Exclusive - Insights-fuelled advertising company, Sparcmedia, has unveiled the results of its programmatic advertising campaign via The Core Agency, on behalf of Cook Islands Tourism (CIT), aimed to increase awareness and change brand perception of the Islands among Australians and New Zealanders.

Sparcmedia ran a month long programmatic advertising campaign in April 2017 and included video, search and display ads across web and social targeting Australians and New Zealanders across all ages and regions. In addition, custom audience segments were built in a data management platform (DMP) to reach psychographic-based consumer segments interested in adventurous travel.
Screen Shot 2017-08-17 at 8.10.21 am.jpgFacebook continues to grow its Creative Shop with the announcement of four significant senior hires to support the ANZ business. The move brings an increased level of skills and experience to the ANZ team. Andy Simpson joins the ANZ team as Creative Shop lead. Simpson is joined by two creative strategists, Dan Walton and Karen O'Leary, as well as Lara Andrews who joins the Creative Shop team in the newly created role of creative research lead.
Street life view_PR (1).jpgTo help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of 'Tent City' and founder of homeless organisation 'Sydney Homeless'; together with Clemenger BBDO Sydney have launched Street-Life View, an interactive website that lets you walk through Sydney's Tent City despite its recent removal.

Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.
Aussie Bodies pic (1).jpgBauer Media has created an integrated campaign for nutrition company Vitaco after winning a competitive pitch against a global advertising agency.

Vitaco awarded Bauer the launch campaign for its new Aussie Bodies Lo-Carb Whip'd bar based on an insight that on average, one in four women feel guilty after eating chocolate. Bauer's Brand Xperience team led the successful pitch and generated the insight based on their research findings of things that women feel most guilty about.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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