Otis-Studios_Alex-and-Lukas.jpgAward winning composers and sound designers Lukas Farry and Alejandro (Alex) Gomez have launched Otis Studios, a sound post-production and original music composition studio in Pyrmont, Sydney.

Having only just opened its doors, Otis has created the music score in the recent Officeworks, 'A Small Story' campaign for AJF Partnership via Revolver/Will O'Rourke, and the SEEK, 'Why Settle?' campaign for Clemenger BBDO, Melbourne.

Editor Luke Haigh joins The Butchery

Luke_Haigh_Butchery.jpgThe Butchery has announced that editor Luke Haigh is joining Tim Mauger and Tom Eagles as part of its Kiwi contingent for representation in Australia.

Haigh has cut numerous award winning commercials, music videos, documentaries, short films and feature films.

With a strong background in advertising Haigh has collaborated with many directors on hundreds of commercials. Many of these have been awarded the highest accolades in advertising, including Darryl Ward's 2010 Orcon campaign with Iggy Pop, which was the most awarded work of that year, winning locally and internationally, with a Grand Prix at Cannes Lions topping the list of awards. He has just recently finished cutting a fantastic spot for NZ Lotto titled 'Dylan' with director Mark Albiston from The Sweetshop.
John Hillcoat headshot.jpgVelvet has announced John Hillcoat as the latest director to join its expanding roster.

Acclaimed for his feature films Lawless, The Road, and The Proposition, and for music videos for artists such as Bob Dylan, Depeche Mode and Nick Cave, Hillcoat swept last year's advertising awards winning a Gold Lion for Film at the Cannes Lions Festival, a D&AD Graphite Pencil for Branded Content, and placement in the 2016 APA Collection for Guinness 'Never Alone.' He also won Best Direction at the 2016 One Show, Clio and Epica Awards, as well as top honours at the Cannes Lion Festival, AICP, ANDY, and ADC Awards for Apple 'History of Sound' and Gold at the Clio Awards for the Vaseline retrospective, 'Wonder Jelly.'
kate+adrian_Scoundrel.jpgScoundrel has announced that Kate Gooden (right) has joined the office in the role of executive producer. Gooden brings with her a wealth of experience from her time as EP at Saatchi & Saatchi, Sydney producing locally and internationally awarded commercials over her 12 years there.

Says Adrian Shapiro (left), co-founder/ executive producer, Scoundrel: "We're really excited to have Kate join the company. Her reputation and experience as a creative and unshakeable producer proceeds her and we're looking forward to growing the company with Kate involved."

Cannes Contenders: 303 MullenLowe, Sydney

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

Super Hero customs.jpgHarley-Davidson: Marvel Super Hero Customs
303 MullenLowe, Sydney

We leveraged the Marvel Universe to introduce a different side of Harley Davidson. It showcased to a younger audience, who are constantly seeking new ways to express themselves, that that no matter who you are, you can create a custom Harley that represents you. We created 27 unique, custom bikes, each designed for a different Marvel Super Hero and representing a heroic character trait. Launching on Captain America's 75th anniversary, the integrated campaign culminated in a live exhibit at Comic-Con, where they stole the show.
AUDIBLE_STILL_13 (1).jpgAudible.com.au has partnered with The Equality Campaign to launch Listen To Love, an original audio series investigating equal love and voiced by Aussie celebrities and everyday Australians developed by content agency Emotive and promoted by Sydney PR agency Poem.

The free six-part audio series features comedian Tom Ballard as host, TV and radio personality Osher Gunsberg whispering sweet love poetry, an original standup routine by comedian Joel Creasey and philosophical musings about La La Land by Ethicist Damon Young.

Matt Eastwood 2014-thumb-200x300-183984.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.

In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It's like the floodgates open and suddenly we're swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes. For me, the disappointment was Print. Most of the work came from traditionally "easy" categories - toy stores, zoos and, of course, WWF. And, whilst the executions themselves were fairly well done, overall there seemed to be a very light touch in terms of strategy.

My favorite film is the charming Monoprix spot from Rosapark. It's a beautifully told story with a plot twist that I certainly didn't see coming. Engaging from beginning to end. The runner up is the iPhone 7 "Barbers" spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way. READ MORE...
NITV MB (2).jpgAustralia's National Indigenous Television network (NITV) and IPG Mediabrands have announced a unique partnership to raise awareness of the potential of Indigenous audiences within IPG Mediabrands' client base. The partnership aims to increase investment from Mediabrands on NITV to help support more production of Indigenous content on the network.
NITV is a free-to-air channel led by and focused on Aboriginal and Torres Strait Islander people. The channel commissions or acquires content primarily from the Indigenous production sector. It was founded in 2007, then launched as part of SBS in 2012 and currently reaches more than two million unique viewers a month. It is available in 95% of Australian homes.
WARHOL-before-POP.jpgGawen Rudder, principal of The Knowledge Consultancy, Sydney reminds us that Andy Warhol was never ashamed of his first career as an advertising illustrator.

Like the oft-maligned Ken Done perhaps, Andy Warhol was unashamed about his advertising background. At one point he said, "The commercial and the fine art are intermingled and kind of feed into each other all the way through my career."

Born of Slovakian immigrants, Ondrej Warhola hit New York in 1949 to pursue a career in adland after graduating with a Bachelor of Fine Arts in pictorial design. But just as copywriters dream of becoming acclaimed authors, Andy the commercial artist dreamt of becoming a fine artist.
Gavin_McL_PR_web.jpgBack in December CB revealed that former R/GA Sydney ECD Gavin McLeod had been lured to the plum executive creative director gig at AKQA, San Francisco. Now CB takes a closer look at that decision...

After four years at R/GA Sydney, what will you miss the most in Australia?

Definitely the amazing group of people I'm leaving behind. The best part of my job was that I had a hand in employing many of them and it was an amazing opportunity to hire nice, incredibly talented people. They really were amongst the best I've ever worked with and, unsurprisingly, they were constantly being approached by other agencies and technology companies. I suppose I should look at it as a compliment, but I always took it too closely to heart.
Carefree Homepage Banner.jpgCarefree is attempting an authentic take on femininity in its new campaign launched today, 'No one knows', via DDB Sydney.

The campaign embraces the vulnerability women feel when they have their period, and starts a conversation about the personal and sometimes secret 'rituals' women have to make themselves feel more confident.

The first digital only campaign for Carefree, it will run across five platforms over six months and kicks off with an emotive 90 second launch film.

Justin Drape-new-web.jpgScott Nowell (1).jpgJustin Drape (left) and Scott Nowell (right), co-founders and chief creative officers of The Monkeys, Australia's most awarded independent creative advertising agency, discuss the impact of the agency's sale to Accenture, announced earlier this month

How does the new business model redefine the industry landscape as we know it?

It's connected creativity, in a model that is end-to-end.
We can now offer complete business and brand transformation - all the way from business strategy, new platforms, products and services through to brand strategy, creative ideas and creative executions that influence the customer impression and experience with a brand.
Accenture Interactive have been helping some of the best businesses in the world transform the way they operate so the conversations around business objectives and customer needs will start a lot earlier than they do with most creative agencies. We will now be privy to these needs and provide world-class strategic thinking and creativity whenever the opportunity is there.
Will the co-founders continue to play a hands-on role in the agency?
Absolutely. We're all excited about the next chapter and the possibilities in front of us. With the talent and skills resource of Accenture Interactive behind us it really is a matter of whatever we can think of is now possible.
LIA Logo.jpgLIA has announced that in addition to its global 'Of the Year' awards, it will be introducing 'Regional of the Year' awards.  These winners will receive a LIA Statue.  Like the global 'Of the Year' awards, this is based on a point system and will be awarded to companies that score high enough.  The regions recognised will be: Oceana (Australia, New Zealand), Asia, Europe, Middle East/Africa, North America, and South America.

Over the past few years, LIA has had many requests to add regional award competitions. After much discussion, LIA decided it would not be prudent to add new competitions that compete with already established local and regional shows. Hence it was decided to break out the global winners and honor them by region.  In speaking with industry professionals around the world, it was determined that winning a 'Regional of the Year' award from a global festival would be a higher honor than winning a local/regional show.
Thumbnail image for 11083871_10153828022489848_3008428787278718354_n.jpgIn the lead-up to the AWARD Awards the annual CB/LIA Legendary Lunch will be held in Sydney this Thursday May 25.

The invitation-only lunch will be attended by top creative directors (including some from NZ) and creative teams plus selected production company executive producers.

lia_logo-web.jpgThe annual lunch is generously sponsored by New York-based Barbara Levy, president of the London International Awards, who will be visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.
Alt_Cannes1 (1).jpgAustralian visual effects crew Alt.vfx will once again be bringing a slice of Aussie summer to the French Riviera this June, when they stage their annual BBQ & pool party at the stunning Villa San Peire during Cannes 2017.

Joined this year by its partners in crime, ARC EDIT, the annual event is a chance for friends to relax and unwind away from the bustle of the main activities, as well as enjoy the kind of hospitality the two companies have become famous for.

Says Colin Renshaw, co-founder and VFX supervisor, Alt: "We'll be throwing shrimps, steaks and snags on the barbie and have several fully stocked Eskys at the ready for our Cannes party this year! It's always a good way to give our Aussie friends a slice of home, as well as show our international pals a taste of the traditional from the old country."

If you're attending Cannes this year and want to secure an invite, drop Dave Kelly a line - dave@altvfx.com.
Jason High Res[2] (1).jpgBy Jason Dooris (left), CEO, Atomic 212°

I don't envy the brilliant people who work in our creative department. While we're all working hard to keep up with the ever-changing media landscape, those poor creatives have a new platform - and therefore a whole new set of specs and methods - to get their heads around seemingly every other week.

And it's one of the best reasons you should never start a campaign unless you've got media, creative and technology together in a room, working things out as a team.

Freeview FV upgrade supports Chromecast

FreeviewPlus grid-thumb-400x225-161679.jpgFreeview FV, the world-first free-to-air TV live streaming and catch-up mobile app from Freeview, now supports Google Chromecast.
The new feature means any TV with Chromecast support can deliver one-stop free-to-air TV for both streaming and catch-up, managed simply through a smartphone or tablet.
RadioApp in car (1).jpgThe radio industry's RadioApp is now available via Apple's CarPlay and Google's Android Auto, allowing consumers to stream more than 250 Australian radio stations in the car.

The release of the latest version of the popular free app allows users to easily view and play their favourite radio stations through their car's infotainment system.  

Users will also be able to view a list of nearby radio stations based on their location, making it perfect for road trips.


Cannes Contenders: 303 MullenLowe, Perth

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...

E08_RSC_TIME_WITH_MUM_Gran_2 (1).jpgRoad Safety Commission: Time With Mum
303 MullenLowe, Perth

The horror of choreographed crash scenes has nothing on the emotional stopping power of your own mother's taste in music. 'Time with Mum' follows license loser, Nate 'Dawgg', over 90 days of passenger seat hell, with his Mum firmly in the driver's seat. Nate is the perfect anti-hero for young drivers who crave control of their love lives, work weeks, and passenger side windows. Twelve scenes played out over 12 weeks, giving young viewers the experience of a real-time license suspension period.
OzMarket (1).jpgVideo content created by CX agency Lavender to support the launch of the OzHarvest Market is hitting the right notes with audiences, attracting 1.2 million Facebook views in the first week and currently sitting at more than 1.6 million views.

OzHarvest is rewriting the rule book on how people can shop for groceries following the launch of its new 'take what you need, give what you can' supermarket.

Schmackos Duet.jpgAfter a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.

The campaign is based on a simple insight - while "Dogs Go Wacko For Schmackos" still rings true, treating your dog is pretty good fun for owners too.

Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.

HVoS 16_5D[1][1].JPGAussie expat creative Sharon Howard-Butler and her US creative partner Brit Till from The Bloc New York opened their Hearing Voices of Support interactive art installation this week at Tribeca gallery One Art Space for non-profit client Schizophrenia and Related Disorders Alliance of America (SARDAA).

It was produced and directed by expat Aussie Ian Fowler, formerly of @radical.media Sydney, with sound design by Aussie composer Rafael May.

The Hearing Voices of Support initiative was launched in October last year with a social platform housing 18 mini documentaries. This was followed by a Times Square billboard. Then a flash mob in Times Square to bring attention to the cause and celebrate Congress's passage of the Helping Families in Mental Health Crisis Act.
Screen Shot 2017-05-16 at 9.41.31 am.jpgEarly indications suggest there are hundreds of Aussies and Kiwis (including expats) going to Cannes this year - and delegate numbers worldwide are expected to be up from last year with more seminars and events at Cannes 2017 than ever before.

Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay and boutique Design and VFX house Fin, based in Sydney and Shanghai, will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.

PP_Master_Identity.jpgFIN-LOGO.jpegSpecial guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com


LBB-BEACH-2.jpgLBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited

Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
George McQueen and Tom McQueen, Best of Show Winner, Clemenger BBDO Melbourne.jpgNew York Festivals International Advertising Awards competition has announced the 2017 award-winners at the New York Show gala held at the renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York City.
The prestigious 2017 Best of Show Award was awarded to "Meet Graham" Clemenger BBDO Melbourne's Public Service Announcement for client Transport Accident Commission Victoria. Graham is part interactive sculpture, part educational tool, and a catalyst for a global conversation; he illustrates how our bodies would need to change to survive a car crash. Using decades of road safety data and medical research a trauma surgeon, a road safety engineer and a renowned artist the human body was re-designed for survival against a low impact crash.
IMG_0062 (2).jpgIn the latest of what is becoming a string of festival selections, the ground-breaking web-series Bruce, directed by the critically acclaimed Tony Rogers (Wilfred, Rats and Cats, How To Talk Australians), has been awarded 'Best Drama' at the Online Video Awards in Brisbane last night.

Written by Mat Blackwell (Good News Week, The Glass House) and Warwick Holt (The Project, Good News Week), Bruce has broken through genres; a web-series with jaw dropping production values, and a core of both black-comedy and drama.  Bruce rewrites Australia's convict beginnings with a wry, deadpan comic voice, by taking historical facts and rubbing them up against the modern sensibilities of this ensemble of funny, flawed, and ultimately endearing characters.

Goldy - Target.jpgA city made of office supplies, vegetables boogieing to an acapella tune and transforming trains in Federation Square. This is just a snapshot of the technical and design-focused productions Pixel has been creating over the last few years.

Today Pixel's expanding its offering with a handful of new directors that fit nicely within the studio's aesthetic.

Andrew Goldsmith, aka "Goldy", specialises in graphical, experimental and organic effects and techniques like stop motion and in-camera trickery.
1.5-blue.jpgAs a featured exhibition of Head On Photo Festival,The POOL COLLECTIVE artists announce a new collection of work titled POOL IX, opening tonight at Special Group Studios in Surry Hills.

POOL IX is a culmination of original series from each of The POOL COLLECTIVE's seven artists.The exhibition will cross mutliple mediums, styles and themes, seamlessly integrated into the space.

One of the artists, Juliet Taylor's series Infant Joy focuses on two-week old newborns. The activity and movement of babies at this age are purely involuntary reflexes, and each baby's movements are individual. These movements are captured in Taylor's series, presented as sculpture-like forms unique to each baby.

Opening night: 6pm tonight, Friday, May 19
RSVP only: http://www.thepoolcollective.com/pool-ix-rsvp/
Exhibition dates: 19-29 May
Venue: Special Group Studios, 270 Devonshire Street, Surry Hills
AD STARS 2017 logo.jpgThe Call for Entries to this year's Ad Stars 2017 Awards Festival is open. It's FREE to enter and the two overall Grand Prix winners will again win US$10,000 each. This year's entry deadline is June 15th.


With more than 20,000 entries anticipated in 2017 from over 70 countries, Ad Stars is the biggest advertising awards show in Asia and the only festival with a US$10,000 cash prize for the two Grand Prix of the Year winners.
ODFC.jpgFor the fourth year running, today (Friday 19 May) sees Dentsu Aegis Network hold One Day for Change - an annual initiative in which all staff across the Asia Pacific region stop work to give back to the communities in which they live and work.

Over 1,000 Dentsu Aegis Network staff will get behind the initiative by uniting in their efforts to support charitable organisations within their local communities, and consequently creating huge positive impact across Australia and New Zealand.
index.jpgLions Innovation is the two-day specialist event taking place as part of the Cannes Lions International Festival of Creativity in June.

Live tech demonstrations, immersive performances and the latest innnovations in voice tech, bots, AI, IoT, AR and mixed realities will be hosted on the stages. And talks by innovators, inventors and investors, alongside global names from across the creative industries will complete the programme. Lions Innovation 2017 is supported by Alibaba Group, one of China's largest e-commerce companies, who is partnering with Cannes Lions for the first time.

Cannes Contenders: Cummins&Partners

How will Australia perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges...


85% percent of all suicide deaths are men. Why? Because, for the most part, men aren't very good at expressing how they feel. In fact, for some men, the first time and only time they let the world know how they're feeling is in their suicide note. To mark World Suicide Prevention Day, we created an online film that featured real men reading real suicide notes - a powerful way to help men to understand the tragic consequences of keeping their feelings to themselves.
Stefan Hands Out.jpgA light-hearted character discussing the heavy topic of constipation stars in a new Coloxyl campaign, developed by Ogilvy CommonHealth for Aspen Pharmacare.
Stefan the Stool expert features across the 'schtuls' campaign executions, and aims to diffuse embarrassment about the issue of regularity by discussing and comparing stools - of the chair variety.

image002 (1).jpgDDB has today, for the first time, released details of its new thinking to create 'unreasonable growth' for brands and business.

The thinking is significant because it challenges the long-standing business premise that growth is anchored to a consumer who makes reasonable and logical decisions to advance their lifestyle.

CB-App-2015.jpgThe Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.

The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.

The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.

Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.

Screen shot 2011-08-25 at 2.51.16 AM.jpgThe Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.


The Forge_Sharon Mani & Eve Eleftheriou.jpgClemenger BBDO Sydney plays host to its second creative apprenticeship team Eve Eleftheriou (right) and Sharon Mani (left), as part of its program - The Forge.

The program was developed in partnership with I-Manifest with the aim to provide young creative talent, who may not have attended university or completed AWARD school, a foot in the door.

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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