inmobi_corp_cmyk_black_large.jpgInMobi, the world's largest independent mobile advertising platform has today launched the InMobi Audience Platform into the Australian market to provide advertisers with a far more intelligent way of targeting their audiences on mobile devices.
Sunglass Hut Beach.jpgSunglass Hut and OMD has brought sensory engagement to Adshel's popular Station Domination format with the #94shadesofsummer campaign.

Sunglass Hut is taking summer underground with their Station Domination in Martin Place. The campaign will spend 4 weeks bringing the summer sights, sounds and smells of both the beach and jungle to rail commuters on the Martin Place concourse.
3.jpgcummins&partners will launch a new Sydney office in January 2015, having been appointed as Vodafone's new creative agency after an extensive competitive pitch.
Set to launch on 5.1.15, the agency has also confirmed its first major hire in New York native, Kimberly Bartkowski (pictured left with Sean Cummins), who will take on a newly created national role as digital creative director in Sydney.
Bartkowski is a proven digital thought leader on a global scale, having set up and led the DIGITAS North America mobile practice as group creative director. Whilst at Digitas she led the global work for Delta and AMEX and helped win the $90 million dollar Comcast account.
Screen Shot 2014-11-26 at 6.42.19 am.jpgIconic Kiwi tyre business, Beaurepaires, has bid farewell to their trusted front man of 30 years, Vince Martin, opting for man's best friend in a fun new advertising campaign by DDB.

After winning the competitive pitch last month, DDB has worked with Beaurepaires to rekindle New Zealander's love affair with the brand and once more make Beaurepaires a house-hold name.

IMG_1637.jpgADMA is boosting its reach and capabilities by hiring data-driven marketing specialist Richard Harris to be the association's new commercial director.

Harris will be responsible for increasing the association's footprint into new sectors and regions. He will oversee the membership, education and partnership/sponsorship divisions of ADMA, and report to CEO Jodie Sangster.
Screen Shot 2014-11-25 at 1.16.29 pm.jpgDrinkWise Australia has launched the next phase of its award-winning How to Drink Properly campaign via Clemenger BBDO Melbourne, to remind young Australians to "stay classy" and drink responsibly during Schoolies and the holiday season.

First launched in February, the ground-breaking social marketing program challenges the often harmful drinking culture among many young Australians by reframing moderation as a socially- acceptable behaviour.

OpeningPoster_sc_Web.jpgTBWA Singapore recently briefed Cirkus NZ and Sixtoes Singapore  to take on the challenge of helping Airbnb make the world a little bit smaller. The new campaign launches in Australia today

Christian Greet and Norman Yeend, backed by a talented team, created this epic miniature 60 second train ride showcasing that when you use Airbnb while travelling, it makes the world that little bit smaller, with the service giving opportunities to meet people all over the world and live like a local when you visit new places.

Stewart Shanley_Daiki Lim_Ian Millner.jpgCheil Worldwide Korea has signed a deal to acquire a significant initial investment in iris, the global creative innovation network. The deal will potentially rise to 100% of the business over the next five years.

Cheil's initial investment in iris will be the start of a new partnership that will enable the two companies to extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM, while offering clients the most progressive work available in the world today.
Screen Shot 2014-11-25 at 1.26.54 pm.jpgCHE Proximity, Melbourne has launched a new campaign to celebrate the return of the ICC Cricket World Cup to Australia and New Zealand after 23 years.

The spot was directed by The Sweet Shop's Ben Quinn.


Agency: CHE Proximity Melbourne
Executive Creative Director: Leon Wilson
Copywriter: Sam Harris
Art Director: Tom Wenborn
Agency Producer: Sandi Gracin & Liesel Haug
Production Company: The Sweet Shop
Director: Ben Quinn
Producer: Allison Lockwood
Executive Producer: Edward Pontifex
Managing Director: Wilf Sweetland
CEO: Paul Prince
DOP: Shelley Farthing Dawe
Art Director: Patrick Bennet - Melbourne, Peter Marshall - Auckland, Kumar Rajendra - India
Editor & Company: Graeme Pereira - The Butchery
Post Production & City: The Refinery, Melbourne
Music: Bob Beats (Remixed)
Music Production Company: Level Two Music

David Thomason_ 1.jpgThe world of marketing and advertising lost a giant yesterday when David Thomason passed away after bravely battling a prolonged illness.
Thomason was the client and mastermind behind some of Australia's most awarded and effective campaigns over his 12 year tenure as general manager - marketing at Meat & Livestock Australia.
Campaigns Thomason led included the Dancing Butchers, 'Red meat feel good' with Sam Neil and Sam Kekovich Australia Day for Lamb. While at MLA Thomason worked with some of Australia's greatest agencies including The Campaign Palace, Host and BMF among others and he was widely applauded for his commitment to creativity. Prior to MLA Thomason worked at George Weston Foods and Cottees.
A multi-Effie winner himself, Thomason was always passionate about effectiveness and was a tireless contributor to the Effies.

More recently Thomason was a board member of Certified Australian Angus Beef (CAAB), the Fisheries Research and Development Corporation (FRDC), and the Primary Industries Education Foundation, an organisation that provides leadership to encourage primary industries education in schools.
Screen Shot 2014-11-25 at 7.27.32 am.jpgIn Tip Top's latest campaign Tip Top and Colenso BBDO New Zealand are out to test the hypothesis that everything is better when you Feel Tip Top.

Science suggests that eating ice cream affects the same part of your brain as listening to your favourite song or winning the lottery.

yellowtail fullcol logo.jpgCasella Family Brands has announced the appointment of Ikon Communications, part of STW, as its media planning and buying agency for [yellow tail], one of Australia's most successful wine brands.
Fiona Seath, marketing manager at Casella Family Brands said Ikon's emphasis on designing and building consumer experiences closely aligns to how [yellow tail] does business.
Says Seath: "[yellow tail]'s unique positioning helped turn the brand into an icon and we are thrilled to continue this spirit of innovation with Ikon Communications.
LEGO1.jpgThis year Lego Australia will move away from its traditional product led communications at Christmas with a new television ad produced by agency Ensemble.
This is the first time a local TV commercial has been created for a Lego Christmas campaign in Australia.

Screen Shot 2014-11-26 at 9.52.51 am.jpgAustralian toilet and tissue paper manufacturer Solaris Paper has unveiled its inaugural advertising campaign via McCann Sydney to launch its new luxury toilet tissue brand: Emporia.
The campaign which will run until December 6th, focuses on communicating the brand's strength and quality message, as well as how it creates the ultimate luxury bathroom experience.

Screen Shot 2014-11-25 at 6.44.41 am.jpgDubsat has launched an iPhone app of its industry-leading MediaPro software used by advertising agencies, post production houses and brands to quality check, deliver, repurpose and access TV ads.

Says Grant Schuetrumpf, Dubsat CEO: "The MediaPro iPhone app now makes it incredibly straightforward for users to track TV ads and bookings on the go. It's also great for on-the-run last minute destination sends. You can access your job delivery statuses and playback all your assets simply and easily via the app on your iPhone."

Screen Shot 2014-11-25 at 6.17.36 am.jpgDigital agency Made In Katana has announced the arrival of young gun on the rise Laura Byrne, who joins the agency in the role of head of creative and strategy.

Coming off the back of major wins with Budweiser made for music, the ARIA awards, Triple J hottest 100 and Warner Music Worldwide (Russia, China, Indonesia and Thailand), Byrne will be tasked with the role of generating fresh, boundary pushing creative strategy for Made in Katana that reaches out to demands of the upcoming generation.
BLINDMAN-image.jpgCB Exclusive - Following on from the trailers that launched a few weeks back, Matterhorn and production company Moth Projects today premiered their first content film together entitled 'Blindman', for mortgage brokers QuickSelect.

Says Simon Campbell from QuickSelect Mortgage brokers: "As a company we like to think of ourselves as being creative and like to do things very differently from our competition.  This film is evidence of that. The clever thing for us is that it is actually a very simple product demonstration of how we guide someone through the home loan process and the journey they go on when purchasing their home."

Screen Shot 2014-11-24 at 2.09.45 pm.jpgAustralian retailer General Pants Co. and creative agency Bashful have revealed their campaign #GIVEPEACE this Christmas.

The campaign involved renaming of storefronts, online and social channels to "General Peace Co.", fundraising for charity with limited edition "Give Peace" tees designed by leading brands in store, and a social media campaign supported by Australian and international celebrities.

CathayNightNoodleMarkets.jpgCathay Pacific has a 40-year history with Australia, and for the first time this premium airline became a major sponsor of the Fairfax Night Noodle Markets in Sydney and Melbourne for 2014.

Zoo Advertising were briefed to create an unexpected, memorable experiential campaign for the Night Noodle Markets.
photo-3.jpgLeft is a photo of MADC presidents and cummins&partners' Jim Ingram and Ben Couzens at their very first MADC evening in 2000.

To see what they look like after 15 years of Melbourne Advertising, come to the MADC After Party this Thursday night, November 27.

Tickets have been snapped with almost all Melbourne agencies and production companies represented and only handful remain for the stragglers. The event promises to be far more sophisticated than these two looked back then, so don't miss the opportunity to enjoy a quality evening with some quality folk.

Screen Shot 2014-11-24 at 10.40.38 am.jpgLocal creative agency, Nucleus, has teamed up with national not-for-profit organisation Connecting Up, to encourage Australians to give back Tuesday, 2nd December 2014 with #GivingTuesday.

Connecting Up is a not-for-profit that works to empower other not-for-profit organisations through technology, and have taken on the challenge of bringing a successful US social movement to Australia.
Screen Shot 2014-11-24 at 10.20.55 am.jpgJacob's Creek has launched its new global 'Made By' brand campaign via Havas Worldwide Australia, which celebrates the people, places and passions that go into crafting every bottle of Jacob's Creek wine.

The 'Made By' campaign launches globally this month with a 15", 30" and 60" TVC. Filmed at the home of Jacob's Creek, the global campaign gets beneath the surface of the brand by featuring real Jacob's Creek winemakers and growers. The campaign provides a glimpse into the lives of the people who make Jacob's Creek, the land that inspires and challenges them and the award winning wines they craft.

CB-HOT+COLD-CHART-2014.jpgIt's soon time to pick CB Australian Agency of the Year and NZ Agency of the Year -- and also to work out the 2015 CB Creativity/Billings Index (or Hot+Cold Chart - last year's is pictured left).

As far as most agency creative directors (and increasingly, more CEOs) on both sides of the Tasman are concerned, CB Agency of the Year is the most coveted of all trade mag titles to win - and where an agency is placed on our annual chart is critical to many agency's new business performance in the coming year (that's the bit of most interest to CEOs!).

a2_productshot2.jpgThe a2 Milk Company has awarded AnalogFolk its global digital marketing account following a competitive pitch process against undisclosed agencies.
AnalogFolk Sydney will now be responsible for developing the global digital strategic principles, creative thinking and platform development for the dairy company for tailored local deployment. The agency's first task will be to develop the global website infrastructure and creative content for all country sites and the investor community.
iablogo.5.jpgProduct development and a focus on yield growth have seen classified advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.
Classified advertising expenditure during the quarter was $238 million, an increase of 4.4 percent on the prior quarter and 22.8 percent year on year. In comparison to other markets, 20 percent of the total Australian digital expenditure went toward classifieds during the quarter, as opposed to 14 percent in the U.K. and six percent in the U.S.
BOP_LaunchImage.jpgThe newspaper industry today launched an industry-first private exchange to buy print advertising.

To be known as Bid on Print (, the exchange begins trading today with more than 140 newspaper titles available to media buyers across Australia with advertising opportunities that can be booked online for the first time.

Bob says "social media marketing is worthless"

Screen Shot 2014-11-24 at 6.21.05 am.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Bob Hoffman does an entertaining talk called 'The Golden Age Of Bullshit.'

It's about how, in his opinion, social media doesn't work and we should mostly just make TV ads.

This blog post isn't about whether he's right or wrong. (Though for what it's worth, I think he's wrong). READ ON...
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Heineken_logo.jpgThe Cannes Lions International Festival of Creativity has announced that the 2015 Creative Marketer of the Year will be awarded to Heineken. The accolade recognises companies who have distinguished themselves by inspiring innovative, global marketing of their products and who embrace and encourage creativity in their brand communications.
"Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world," says Philip Thomas, CEO of Lions Festivals.

"Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands. It is testament to the company that in the last three years, six of its brands have won 41 lions across seven countries including a coveted Grand Prix in Creative Effectiveness. It is also a sign of how important creativity is culturally that they are only the second client to have won the award twice since we introduced it in 1992, having previously taken it home in 1995."
Jeep Christmas.jpgWith marketers increasingly creating heart warming Christmas commercials in the lead up to the holiday season, Jeep and cummins&partners have joined in by creating this cheeky spot which will go to air this Sunday night and run during the lead up to the big day.

It's a busy time for us all, but one bloke is ahead of schedule this year.
Client: Fiat Chrysler Automobiles
Director of Marketing: Mark McCraith
Senior Advertising Manager:  Ashlin Moore
Agency: cummins&partners
Executive Creative Directors - Jim Ingram and Ben Couzens
Art Director - Frank Trobbiani
Group Account Director - Magdalina Triantyfillidis
Account Director- Rosie Bean
Production Company: Nice Bike
Director: Trevor McMahan (Rabbit Content)
Executive Producer: Jess Evernden
Producer: Mark Bradley

joepollardcb87345y_98w4y8.jpgTelstra has announced the appointment of ex-Publicis Mojo chief executive officer Joe Pollard to the role of managing director, Telstra media and marketing.

Pollard takes over from Mark Buckman who quit the role last month.

Says Gordon Ballantyne, group executive, Telstra retail: "I am delighted to announce the appointment of Joe Pollard to the position of group managing director, Telstra media and marketing to succeed Mark Buckman.

"Joe is a highly regarded media and marketing executive with an extensive and distinguished career in Australia and overseas.  Joe joins us from Nine Entertainment where she was a non-executive director and has previously held a number of executive positions including CEO of advertising company Publicis Mojo, CEO of Ninemsn and global director of media, digital and content for Nike. She is also a current board member of AMP Bank.
Rachel Finch before & after make-under.jpgExclusive Case Study - Your Future's Not Pretty was a highly successful anti-smoking campaign targeting young females in Queensland and it was the Queensland Government's first ever experiential marketing campaign.

The challenge was to encourage young image conscious Queensland females (16-25 y/o) to give up smoking or deter them from smoking in the first place. The quit smoking campaign had the shock factor required to build a lot of awareness of a serious issue amongst a hard to reach audience and it led to a lot of conversations about giving up smoking.
SBW eaveyourmark.jpgadidas has launched a social media campaign via We Are Social, across Australia and New Zealand featuring brand ambassador, Sonny Bill Williams.

The #leaveyourmark campaign offers a rare insight into what motivates Williams and the dedication, commitment and resilience required to leave his mark and legacy on the world throughout his various achievements.


Blockhead offers virtual trans-tasman grading

NW_remote_grade.jpgBlockhead has introduced remote grading through its Auckland office and partners The Editors and BE in Sydney.

Resolve's remote grading is a real-time interactive service that negates the need for the director, agency and colourist to be in the same room or even country.

Instead NZ and Australian production companies and agencies can access Blockhead's exclusive grading roster without anyone having to cross the Tasman.
Screen Shot 2014-11-21 at 8.01.19 am.jpgMadre, Buenos Aires (the Argentinian division of Mother) has created a surreal new campaign, directed by Australia's The Glue Society, to launch the pre-mix cocktail drink, Mixxtail from Quilmes.

The product is the first in a line of pre-mixed cocktails which are being rolled out by brewer Anheuser- Busch InBev.


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