Screen Shot 2015-08-04 at 1.51.51 pm.jpgNew creative branding agency Guts has worked with fellow Novocastrian Daniel Johns to launch one of Newcastle's largest creative collaborations as part of the Newcastle International Animation Festival.

A team of 37 talented animators - including students from the University of Newcastle and artists from the Newcastle region - were selected and each given five seconds of footage to animate. The resulting 2494 frames were combined to create Daniel Johns' official music video for 'Going on 16' from his acclaimed debut solo album 'TALK'.

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unnamed (1).jpgMADC Presents Whybin\TBWA Melbourne ECD Paul Reardon with a rare insider's view of the Cannes Lions judging process at The Local Taphouse, St Kilda on Wednesday, August 12.

As chair of the radio jury this year, Reardon offers a fascinating insight to the machinations of the infamous Cannes judging process, what wins and why, and most pertinently, what separates Gold from Grand Prix.

No stranger to Lions himself, Reardon has collected quite a few along the way including a Grand Prix for his famous two minute radio spot for Snickers during his time at Clemenger BBDO. Since taking the ECD reins at Whybin\TBWA Melbourne, the agency has surged up the creative rankings, picking up Asia Pacific agency of the year at New York Festivals, 10 golds at Adfest, 5 pencils at D&AD and 13 pencils at AWARD this year alone. In 2014 GAYTM's swept all before it including the Cannes Outdoor Grand Prix.

Says Tony Prysten, MADC secretary and digital director, McCann: "The 'MADC Presents' events have become hugely successful and an evening with Paul promises to deliver a rare insight into the Cannes process. It's also a great night for industry folk to come together in an informal environment. Be quick as tickets sell out very quickly."

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Screen Shot 2015-08-04 at 12.30.31 pm.jpgTelstra has released a TV spot promoting its Wifi Hotspot Network - Telstra Air via The Monkeys.

The 60 spot TVC demonstrates how Telstra customers can use their Telstra home broadband data, away from home, at thousands of hotspots across the country.

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Elena Sukacheva.jpgThe Spikes Asia Festival of Creativity and J. Walter Thompson are partnering to launch Think Tank, a program for senior marketers designed to impart knowledge of how to better understand creativity in brand communications, and ensure client strategies are effective in today's constantly changing business environment.

The customised one-day programme, which takes place on September 9 at Spikes, will allow up to 20 influential senior market leaders to take part in a thought-provoking dialogue with a series of experts. In addition, Think Tank will provide participants with a unique opportunity to network with peers, debate and discuss the challenges each one faces in their business. Delegates will also have full access to the rest of the festival.
FODI.jpgThe Festival of Dangerous Ideas 2015 has commissioned Elliott Routledge (AKA Numskull) to create the unique artwork for the FODI 2015 campaign.

The artwork appears on the micro-site, on-site advertising, and an off-site JC Decaux campaign from 24 August
 
This morning, Routledge painted a new piece on the Sydney Opera House information kiosk - based on the single prop artwork for the FODI session entitled Nuclear Delusions, with keynote speaker Eric Schlosser of Fast Food Nation and Command and Control fame.

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Jay_Benjamin2 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Jay Benjamin, chief creative officer at Saatchi & Saatchi, New York.

BEST TV
Winner: AT&T "Close to Home". Oh man. As a father of two little girls, I had to take a moment to collect myself after watching this one. Six characters woven together around one accident that should never have happened. The direction is superbly authentic, creating a lasting impression on the viewer. Expertly done. READ MORE...
Heliguy.jpgFreelance commercial director Justin McMillan is behind two new cinematic campaigns for The University of Queensland via Clemenger BBDO Brisbane and music streaming app service RDIO.

Both spots are shot using the multi-purpose camera system Heliguy, marking the first time the director and Heiguy have offered up a DOP wireless wheel control on the drone and slingshot system.

VIEW THE UNIVERSITY OF QLD SPOT
VIEW THE RDIO SPOT
Screen Shot 2015-08-04 at 9.41.39 am.jpgProspective students will be able to experience life at the University of Sydney from afar with the rollout of an innovative new virtual tour this August created in collaboration with agency The Monkeys and Sydney-based production company Collider.

As the University of Sydney prepares to welcome more than 27,000 visitors for Open Day on Saturday 29 August, international- or rural-based students unable to attend can explore the campus online by visiting the virtual tour website.
+APE HERO_R (1).jpg+ape is the newest kid on the block and bringing with it an immeasurable amount of brilliance. Working on the basis of drawing together the greatest minds from multiple creative and technical industries, +ape can pretty much take on anything thrown its way.

Including talents such as, Oscar-winning director and producer Eva Orner, the gifted director Oliver Waghorn and introducing the exceptional works of director Lizzy Bailey,  +ape has rallied the finest creative thinkers in the business and is setting an entirely new bar for the advertising, filmmaking and creative landscape.

+ape has spread itself across an impressive range of creative skills and communication know-how. This huge collaboration includes, award-winning writers; art directors; journalists; film makers; editors; producers and directors, add to this already impressive industry list; sound technicians; artists; graphic designers; social media gurus; technology; creative technology; digital design; fashion designers; architecture and event management, the extent of creative and technical areas covered within +ape is, to say the least, gargantuan.
main.jpgMatch Media has expanded its relationship with HCF and has now been appointed to handle all media buying requiremets for the HCF Group - Australia's largest not-for-profit health fund in Australia. The account, billing $10million, was previously held by Mediacom, and was won without a pitch.
Screen Shot 2015-08-04 at 9.12.51 am.jpgYouth travel retailer Student Flights has teamed up with new content marketing business Emotive and established media agency Ikon Brisbane to launch a new brand campaign 'Never Have I Ever'.
 
The media and travel companies are involved in the integrated roll-out of Student Flights' new brand positioning never stop travelling with a social media campaign fronted by successful social media influencer and comedian Frenchy for a series of videos based on the game 'never have I ever'.

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Russ Vine Jono Drapes Ogilvy Brisbane August 2015 (1).jpgOgilvy Australia is expanding its footprint into the Queensland market, today announcing fellow STW creative and digital shop JuniorCru will merge into the Ogilvy business to create Ogilvy Brisbane.

The 40-strong agency service a range of Queensland-based clients, providing the opportunity to work closely with the group's Melbourne and Sydney offices. As a result of the move, the JuniorCru brand will cease to exist.
Screen Shot 2015-08-04 at 9.03.14 am.jpgMr. Smith directors Peter Carstairs and Curtis Hill have teamed up for the first time to co-direct a music video for 'Hallelujah', the first track off The Rubens' much anticipated second album 'Hoops', to be released this week.

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Screen Shot 2015-08-04 at 8.46.16 am.jpgTomorrow, for the first time ever, fans can feel what it's like to be a Wallaby. HSBC and S1T2 are teaming up to unveil #WallabiesAllAccess, a Virtual Reality (VR) experience that transports fans into the exclusive and unseen world of the Wallabies.

Fans will join Israel Folau, Steven Moore and the 2015 Wallaby squad in an immersive 360 degree experience, where they'll train and prepare for a once in a lifetime test at a sold out Suncorp Stadium.

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100b54a.jpgMobile Embrace Limited, a mobile marketing and payments company, has today announced the acquisition of Vizmond Media, a profitable and technologically advanced online and mobile performance marketing business.
 
The Vizmond Media acquisition further strengthens Mobile Embrace's integrated business model with a game changing performance marketing automation platform that optimises margin with minimal human resource requirement.

The efficiency of the platform has resulted in the vast majority of member acquisitions delivering profit on day one plus incremental 'longtail' revenue.
Screen Shot 2015-08-04 at 8.10.26 am (1).jpgXero has launched a new campaign called 'Thrive on Xero' which shows the Xero team help to transform regional business, Greenhills Veterinary Hospital in Maitland, NSW using the Xero product.

The Xero team pulled it off in 48 hours and the business will be advised and supported on an ongoing basis to see how its business efficiencies and performance improve.

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image002.jpgThe AME Awards competition is now accepting entries. Since 1994, the AME Awards has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems.

The deadline to enter the 2016 AME Awards is October 31, 2015. Entries completed by September 1st will save 15% with the code PRA2016. Entry details and competition rules and regulations can be found on the AME website, www.ameawards.com.
Screen Shot 2015-08-04 at 7.35.05 am.jpgTo celebrate Cancer Society New Zealand's 25th nationwide Daffodil Day (28 August) the organisation has released its first new TVC in 22 years, funded by its principal sponsor ANZ and created by Whybin\TBWA, Auckland.

Says Andy Lish, creative lead, Whybin\TBWA: "As the creative agency of the principal sponsor ANZ, we were tasked with the job of re-creating a TV advertisement that had been airing for more than 20 years. As this was the 25th anniversary of Daffodil Day, we wanted the new commercial to capture its true message - a message of hope for the one in three New Zealanders affected by cancer.

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Foodbank (1).jpgFoodbank, Australia's largest food relief organisation, has launched Food Fight, a new campaign with Havas Worldwide and Red Agency, to help feed the thousands of Australians that go hungry every day.

Food Fight is the result of a partnership between Foodbank and some of Australia's most iconic household brands including Kellogg's breakfast cereals, Helga's and Wonder White, SPC baked beans & spaghetti and Ardmona tomatoes, Primo Smallgoods, Moccona and Harris coffees and Vetta Pasta. Throughout the month of August, when a Food Fight product is purchased, a food donation will be made to Foodbank to help fight hunger in Australia.
Stan_PR_image (1).jpgFollowing on from a larger-than-life launch, the latest campaign from AJF Partnership Sydney celebrates all the magical reasons to stream with Stan. With Australia's biggest streaming library - and more added every day - for only $10 a month, Stan is a dream come true. And who better to sell that dream than a miniature unicorn? Making a comeback from launch, Stan's short-statured ambassador will be hitting the big stage across TV, press, OOH, digital, radio and content integration.

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pic2.jpegNew Zealand based Sunday Punch has announced the appointment of Nikki Smith as its new managing director and executive producer. Smith's first undertaking; signing comedy director Helena Brooks.

With 15 years experience the multi award-winning producer, Smith has worked previously with clients as diverse as Apple, Toyota, Westpac, Reebok, Ford, Sony, Nissan, Vodafone and DB.
Screen Shot 2015-08-03 at 3.07.44 pm.jpgCB Exclusive - Creative agency Balance has continued its relationship with Country Racing Victoria with an August 1 brand campaign relaunch titled 'It's got it all'.

Balance set out to build on the strong foundations created for the brand over the past 6 years of "Get your heart racing" and "it's a great day out".

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Screen Shot 2015-08-03 at 12.51.53 pm.jpgRadiumOne has proven that real-time social data is turning traditional marketing on its head. Instead of brands seeking to evoke emotion through creative alone - consumers' real-time emotions are becoming a powerful trigger for effective marketing.

The merging of social sharing data with real-time media delivery is allowing brands to align their messaging with the 'right now' moods and passions of consumers.

DOWNLOAD THE FINDINGS
THUMP.jpgJägermeister has teamed up with Vice and it's electronic music channel THUMP to launch a new suite of content via Vice's in-house content agency Virtue and media agency UM, to build on the brand's music credentials amongst a progressive millennial audience. Done by aligning the icon, credibly, with global electronic music culture.

With this in mind, THUMP travelled to the club culture capital of the world, Berlin, to see how four Australian electronic music artists live and work in the big city, shooting a documentary called 'Australians in Berlin'.

VIEW 'AUSTRALIANS IN BERLIN' PIECE

Alt. set to move into new Darlinghurst office

sydney crew1.jpgAfter 2 years in its Wooloomoolo studio, Alt. has had to find new digs to house its rapidly expanding team.

Says Colin Renshaw VFX supervisor and founding partner of Alt.: "Last year we grew the Sydney crew by collecting creative director, Jesse Bradstreet, CG supervisor Matt Hermans and senior animator Benji Mattern. We always focus on finding senior artists with serious skills."
STN_60_074 Still 01.jpg2015 marks the 110th anniversary of New Zealand's inaugural rugby tour of the UK, in which the team, affectionately known as the Originals, won 34 out 35 games on tour and put New Zealand on the map.

Spending six weeks travelling by ship to the UK, the team was widely written off by everyone, so much so that when they beat county side Devon 55-4 in their first game, the local media attributed the win to Devon. Little did they know that it was to be the making of an incredible winning record that continues to this day.

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NMPW picture. (1).jpgThe Outdoor Media Association (OMA) has today launched an Out-of-Home (OOH) advertising campaign in support of the 2015 National Missing Persons Week (NMPW).

Running Australia-wide from 2-8 August, NMPW is a national annual campaign aimed to raise awareness about the issues and impacts associated with missing person's cases. This year's theme is 'follow your instincts' and aims to dispel some of the myths surrounding missing persons.

Simon Veksner: Do you talk too much?

mouth.jpgBy Simon Veksner
Creative Partner, DDB Sydney

One of the biggest blunders I have seen ad agency people make - again and again, over the years - is to spend 55 minutes of a one-hour presentation, talking.

The result of course is that the most crucial part of the meeting, the back-and-forth, is severely curtailed.

We do it because we think we're selling something, rather than working collaboratively with the Client to solve their marketing problems. We do it because we train people to 'present' not to listen. We do it because we hire extroverts, performers, and egotists. READ ON...
Screen Shot 2015-08-03 at 8.43.05 am.jpgHotels.com has revealed its latest campaign through Host Sydney, launching its new global positioning - "The Obvious Choice" - in Australia.

Hotels.com is a global powerhouse in the hotel booking space, with numerous, unique innovations and advantages, ranging from thousands and thousands of hotels to choose from, to a rewards scheme that offers 1 night free for every 10 booked. All in all it makes Hotels.com, the obvious choice when it comes to hotel bookings.

VIEW THE 'MONKEYS' SPOT
VIEW THE 'BEACH' SPOT

Sam Cable: Serviceplan, Hamburg Diary #3

SERVICEPLAN DIARIES 3a (1).jpgSam Cable is a copywriting student at Miami Ad School Sydney, currently interning at Hamburg creative ad agency Serviceplan as part of her portfolio course.

Last quarter I received the advice, "Sam, be prepared for blood, sweat and tears in Hamburg". I think I now know the meaning of this advice. Deutschen hart arbeiten. Germans work hard. The phrase 'German Engineered' was earned through constant, high-quality performance. A reputation, well deserved.
S6fuUIG9CB-EkHTW8QH9ogpohE8DinBUzPG1HHxu6OI,fOisZv995fUc9MXhXFbEq7U28BDcj637x2tfBlvSxvM-thumb-300x390-185226.jpgBoth Colenso BBDO, Auckland and Clemenger BBDO Melbourne are the best agencies in their cities and recognised globally as amongst the best in the world. They are the current Campaign Brief Agency of the Year in their respective countries.
 
The agencies are both undergoing a leadership change including Colenso BBDO CEO, Nick Garrett (left), who will move across to Clemenger BBDO Melbourne into the CEO role left vacant following the retirement of Peter Biggs late last year.
 
Scott Coldham, currently general manager of Colenso BBDO will be promoted into the role of managing director of Colenso BBDO. Garrett will transition his role to Coldham while remaining involved in a number of clients Trans-Tasman.
 
Jim Moser, who has been acting as chairman of Clemenger BBDO Melbourne, will now refocus on his role as CEO of Clemenger Group New Zealand and, in addition, will take on some group responsibilities in Melbourne.
Core Christmas in July (1).jpgIndependent advertising agency Core was turned into a winter wonderland as Christmas came early for staff, clients and friends.

The agency's Christmas in July party also served as the official office warming after the agency moved into its larger premises in Sydney's Surry Hills earlier this year.

Clients including QBE, RSVP and Sydney Airport, staff, production partners and friends got into the festive spirit at the bash which carried on until the small hours of the morning.
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The CB App is in the Top Business Apps Charts on iTunes in 10 countries (including Australia, NZ, Japan, Singapore, Malaysia and Thailand), while the Bestads App is in the Top Business Apps Chart in 50 countries (including Australia, NZ, UK, Canada, Ireland, Argentina, Brazil, South Africa and most Asian countries). The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
Coke.jpgCoca-Cola has launched the latest installment of its global 'Share A Coke' campaign with 'Share A Feeling'. Using the universal language of Emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The TVC has drawn over 1.7million views on YouTube from first airing, only three weeks ago.

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