DJ-NYC-1.jpgDavid Jones has launched its Spring Summer 2016 collection with a new campaign line: 'One name: endless possibilities' via Whybin\TBWA, Sydney.

The 90# launch spot was shot on a New York rooftop with city skyline views and starring international model Elsa Hosk, David Jones Ambassador Jessica Gomes and Montana Cox, the SS16 imagery captures the intoxicating promise of new beginnings and an exciting new chapter in the department store's rich history.

The film was shot solely on an iPhone, directed by US-based director, cinematographer and executive producer Stash Slionski.

VIEW THE SPOT
SAMSUNG-OLympic-1.jpgWith less than one month to go until the Opening Ceremony of the Rio 2016 Olympic Games, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment, has debuted its marquee Olympic Games commercial, titled "The Anthem."

As a continuation of Samsung's global Olympic Games campaign, the TV and digital spot, a joint effort of Leo Burnett Chicago and Sydney, strives to break down barriers of geographic borders and to unite the world by combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans across the globe.

VIEW THE SPOT
SO-Untitled design.jpgSO Productions, Melbourne has made a commitment to increase the amount of women on its roster from 25% to 50% by the end of 2016 in order to provide opportunities for female directors and allow a greater range of perspectives in storytelling.

"What we're seeing is a real catch 22 situation," says Pip Heming, executive producer, SO Productions. "Agencies are often aware of the imbalance and keen to partner with female talent, but their commercial body of work can be limited, causing additional barriers. And of course this means their chances of getting the next gig are never improved. Their commercial directing careers can end up frozen. I'll be leading the charge to turn this situation around and foster new and established talent to pave the way for future generations."

SO Productions represent Corrie Chen, Summer De Roche and Melissa Anastasi (pictured clockwise from top left) and are looking for additional female talent. If you want to speak further about the offering, or are interested in collaborating, contact Pip Heming: pip@soproductions.com.au
Herman-Miller-1.jpgTo help launch the new Activity Chair from Herman Miller Asia Pacific's youth brand POSH, Sydney-based Engine Room Productions spent some time with Sydney artist James Lesjak-Atton (aka Aquaman), who, using the chair, shared his story and process while creating a mural in his studio.

VIEW THE VIDEO
Pritchett-Mike.jpgSydney video production startup Shootsta today announced that it has raised $1 million in a deal with ASX-listed advertising agency, AdCorp.  AdCorp has taken a 15 per cent stake in the company, valuing the one-year-old startup at just under $7 million.

The funds will accelerate Shootsta's growth as the startup aims to expand its marketing and sales effort in order to add to an already impressive list of clients. To date, Shootsta has worked with big name clients including HypeDC, Toyota, KiwiBank, Bank of Queensland, Qantas to help produce their corporate videos.
AppNexus-office-e1418927579273.jpgAppNexus, the world's leading independent advertising technology company, has announced a partnership with Spotify to enable programmatic buying across Spotify's global audio inventory.

spotify-connect.pngUnder the terms of the partnership, buyers will be able to upload audio creative and purchase inventory using AppNexus' Programmable DSP, which supports all digital media types including display, mobile, native, audio and instream and outstream video. The deal represents ongoing momentum in the adoption of AppNexus' Publisher Suite by premium content producers that require a real-time, open and independent monetization solution.
Finalist 94 Yates My Garden App Webling Interactive.jpgFollowing another competitive pitch last month, Magnum & Co, Sydney has been appointed by well-known gardening company, Yates.
 
Yates is on the brink of implementing a ground-breaking new national initiative, one which marks a world-first for the established Australian/New Zealand gardening and seeds brand.

Senior Brand Manager Lauren Treloar, who ultimately awarded Magnum & Co the account, says Yates was impressed not only by the agency's credentials and experience, but also its highly creative approach to the brief: "Here at Yates, we are about to embark on a really great idea, which we passionately believe is going to generate a lot of goodwill and public support - and not just amongst dedicated gardeners. It's also something the brand has never done before, which is why it was so important we partnered with the right agency," Treloar says.
JennyWillits_00051-web.jpgAfter a competitive pitch J Walter Thompson, Sydney has been appointed by Nikon as its local lead strategic and creative agency, strengthening its existing network of partners.
 
The agency commences work in Q3 2016 with its first major project encompassing a creative campaign for the forthcoming launch of the new KeyMission 360, Nikon's first ever wearable action camera which also incorporates SnapBridge, a Bluetooth supported wireless connection.
 
Says Jenny Willits (pictured), who was promoted to managing director, J Walter Thompson Sydney in June: "We're delighted to welcome Nikon to our expanding client roster. They have an amazing array of upcoming launches which will clearly position the brand at the forefront of the next evolution in photography. KeyMission 360 is evidence of that.
CENSUS-PAUSE.jpgAustralian Bureau of Statistics is encouraging people to take a short moment to pause and help shape the future of the nation's health, education, transport and infrastructure, with its new campaign for Australian Bureau of Statistics' (ABS) 2016 Census via BWM Dentsu, Melbourne.

The campaign will run from this Sunday across digital, OOH, cinema, TVCs, radio, and a variety of social platforms.

VIEW THE SPOT
Cynthia-ADMA.jpgBen-Edwards-low-res-head-shot-BW-600x600.jpgThe Association for Data-driven Marketing and Advertising (ADMA) today announced line-up of speakers for this year's ADMA Global Forum, taking place 10-11 August, 2016 at the Hilton, Sydney.

The ADMA Global Forum is the region's only conference that brings together so many global influencers in data driven marketing, media, advertising and technology and this year will feature speakers from the USA, Austria, Singapore, China, Netherlands and Australia.
 
Global keynotes include:-
·         Baidu, Tao ('Tony') Zhang (below left), Senior Manager Overseas Channels: Digital transformation and the future of customer experience - China opportunity
·         Comedy Central, Walter Levitt (below right), CMO: Building a multi-channel, multi-platform brand for Millennials
·         Paypal, Ben Edwards (above), Vice President: Harnessing digital disruption - A practitioner's guide
·         Runtastic, Florian Gschwandtner, Co-Founder and CEO/Stephanie Peterson, VP of Marketing & Strategic Communications: Put people first
·         The Metropolitan Museum of Art, Cynthia Round (above), Senior Vice President for Marketing and External Relations: Can we make our museums irresistible
·         The North Face, Ian Dewar, Senior Manager Consumer Lifecycles: The jacket you didn't know you needed
·         Victoria's Secret, Michael Goldberg, Creative Director: Great storytelling that means business
Anna Karena.jpgDylan Taylor_chairman.jpgThe Midas Awards for the World's Best Financial Advertising polled its international network of agency and industry creatives inviting them to weigh in on how Britain's historic exit from the European Union will impact the ad world.

With an eye on failing stocks and the plunging pound sterling, the Midas Awards global roundtable discussed what, if any, new opportunities does this monumental change bring to the table?

Says Dylan Taylor (above), Creative Partner, The Dylan Agency Australia: "From a client's perspective, there's more uncertainty, as everyone waits to see how Brexit plays out. More uncertainty normally means less consumer spending, so more marketing will chase fewer pounds."
Vodafone-Red-Bull.jpegVodafone, via agency FCB New Zealand, has pulled off one of its most innovative marketing activations yet with a high octane stunt featuring kiwi drift car sensation, Mad Mike Whiddett, and the company's own Director of 4G Network, Tony Baird.
 
Mad Mike successfully completed the drift course with his windows completely blacked out, his only vision coming through four tablets fixed to the inside of his windscreen.
 
A live video call across the Vodafone 4G network delivered Mad Mike's only view of the outside world, beaming in from four smart phones attached to the roof of his drift car.

VIEW THE FULL #4G REDLINE STUNT
plus bonus behind the scenes footage
View the #4G Redline Video News Release
OPTUS-Thorp.jpgOlympic sponsor Optus believes that If celebrating were an Olympic sport, Australia would win gold.

The telco wants punters to send celebrations and messages of support straight to the athletes in Rio with #FanUpAUS.

The spot stars Ian Thorpe, SBS newsreader Lee Lin Chin and the Bondi Hipsters.

WATCH THE SPOT

KATHY-DELANEY-1.jpgThis week's guest judge is Kathy Delaney, the global chief creative officer of Saatchi & Saatchi Wellness, based in New York.

Best: Under Armour 'It Comes From Below' This spot makes the most of the sensory experience one feels at a baseball game. It's moving and this is coming from someone who's not much of a baseball fan. I love the editing. And that crack of the bat truly says it all. Go Mets!

Runner-up: Amstel Beer 'Pass It On' Passing along an Amstel from friend to friend is a heartwarming idea that captures the emotional and communal connection people have when sharing something like a beer. read more
HILLS-HOIST-TVC-2016.jpgCB Exclusive: Hills Home Living, makers of the iconic Hills Hoist, has relaunched the Hills brand with work from its recently appointed agency, Innocean Australia, following a competitive pitch earlier this year.

Says Dave Shirlaw, Innocean's Creative Group Head: "During creative development, we observed a quirky link between the Hill's brand name and Australian suburbia, in that half the suburbs found in Australia seem to be called 'Hills'. We knew this would be a great way to reconnect the brand, sell the range and let people know that Hills is as relevant today as it ever has been, no matter where you live in Australia. This led us to a very simple construct that could be geo-targeted.

"For example, in Sydney, it becomes 'From Surry Hills to Baulkham Hills, there's a Hills for every home'. In Brisbane, 'From Bowen Hills to Blue Hills, there's a Hills for every home'."

VIEW THE SPOT
Emma Triggs Tim Triggs .jpgClose to 18 years ago Emma Triggs founded M Advertising, a media buying agency catering to the Entertainment market. Today the agency relaunches as The M Agency - The Entertainment Experts, to more accurately reflect what they do, their leadership position in all things Entertainment and to continue to shape the way Entertainment is marketed and aligned with other brands.

Says Triggs: "We have created an agency to deliver what our clients need to meet their business objectives.  It's a very complex category and each project has a unique set of challenges.  You need specialized experience to get it right, including sophisticated targeting for Entertainment audiences.  And the ability to deliver campaigns against tight deadlines with regular movement, normally 24-48 hours, is mandatory."
PeeWee Watsons Bay CB.jpgTravellers or locals will soon be able to rent a custom built, super cool, retro-styled electric bike to explore our beautiful world. The bikes are 'moving' billboards onto which they sell advertising space to brands. If riders post a picture on their social media platforms and the advertising branding is visible - they will get half their rent back on return of the bike.

Spark Cycles is the beloved brainchild of founder Marcus Thyer, a long time advertising master-retoucher, with campaigns for a slew of major international brands under his recycled bike inner tube belt (yes, it's a thing). His passionate advocacy for environmental issues and sustainability, and a rabid love of vintage cars and bikes, led him down another path.. and it was electric. The result was a social cross-media advertising platform, utilising sustainable energy and cool custom design.

The Spark Cycles crowd funding campaign has just kicked off. They aim to raise $150,000 in 60 days to open their first full Sydney City depot, and then begin the roll-out of Spark Cycles across Australia.. and the world. Become a Spark backer here.
Chris Hitchcock July 2016.jpgBrian VellaApril 2016 copy.jpgLeading Melbourne creative technology agency DT and fellow WPP AUNZ digital business Switched on Media have been appointed by Salvos Stores, the most sustainably-conscious recycling charity retailer in Australia, following a competitive pitch.
 
Effective immediately, the 'agency of record' appointment will see DT lead activity in partnership with Switched on Media (SoM), across creative, digital and media services.
 
DT's CEO Brian Vella (above right) says the agencies would work collaboratively to increase in-store transactions, grow revenue and increase website traffic through a variety of creative technologies, a website redesign and a targeted, accountable media plan: "Salvos Stores has identified digital as an area of their organisation that they need to revolutionise to create a more meaningful relationship with customers.
DSC_3901.jpgDSC_3918.jpgEddie Coghlan has been awarded Top of Class at the 2016 AWARD School Victoria graduation ceremony, which took place at Smart Artz Gallery in Melbourne last night.

Coghlan was tutored by two agencies - Joe Sibley & Giles Watson of Clemenger BBDO and Andy Segal & Chris Hince of JWT/GTB.

Close to 180 industry professionals, sponsors, media and graduates came together to celebrate the graduation of 50 Victorian students who have now completed the pre-eminent training program for aspiring creatives and art directors in Australia and New Zealand.

Top 10 Students:
1st place - Eddie Coghlan
2nd place - Jerry Scott
3rd place - Tallon Mason-Kaine

The final seven graduates to make the Vic top 10, in no particular order, include:
●    Nic Molyneux
●    Nick Chadwick
●    Alison Erlanger
●    Daniel Erczmann
●    Connie Devine
●    Josh Mann
●    Grga Calic
GRAHAM-1.jpgThe Transport Accident Commission, via agency Clemenger BBDO, Melbourne, has launched its latest road safety project, highlighting how susceptible the human body is to the forces involved in transport accidents.

'Graham', an interactive lifelike sculpture demonstrating human vulnerability, has been created by respected Melbourne artist Patricia Piccinini, who was briefed by a leading trauma surgeon and a crash investigation expert on what bodily features that might be present in humans if they had evolved to withstand the forces involved in crashes.

VIEW THE CONCEPT
VIEW THE INTERACTIVE WEBSITE
Air NZ Safety In Hollywood.jpgAir New Zealand has teamed up with Hollywood actress Anna Faris and New Zealand actor and comedic legend Rhys Darby for its latest safety video, Safety in Hollywood.
 
The video, shot at Warner Bros. Studios in Los Angeles, explores several different Hollywood film genres as Darby tries to convince the star of the hit TV show Mom and the Scary Movie films to play a role in Air New Zealand's new safety video with him.

Safety in Hollywood will be rolled out across the airline's fleet from today.

VIEW THE VIDEO
Susan Credle Headshot (1).jpgSusan Credle, global chief creative officer of FCB, will be the Jury President for Print, Poster and Billboard at the 2016 London International Awards (LIA).

The jury, which will meet in Las Vegas in October, includes Aussie expat Sarah Barclay (below), executive creative director at J. Walter Thompson, New York.

"When creatives get stuck, many of us go back to the two-dimensional medium," says Credle (left). "If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honor these mediums especially when so many want to declare them dead. Let's not forget, '1984', heralded as the best television ad of our generation, was inspired by the perfect print headline: Why 1984 won't be like 1984."
Alien_1.jpgContent agency Edge has created a second Snapchat campaign for its client AAMI Insurance. The superhero-themed animations will be aired during this week's Snapchat's coverage of the San Diego Comic-Con as 3V Live Story Ad units.

The three AAMI Roadside Assist Superheroes executions highlight the benefits of AAMI's roadside assist in a tongue-in-cheek way that ties in to the event itself and appeals to the Millennial audience who will be following the 24-hour Live Story.

The animations have been produced in an 8-bit style which Edge first successfully trialled for AAMI in a Facebook video. The storylines feature one of the much-loved AAMI girls as featured in AAMI's 'Not Very Insurancey' TVCs but now transformed into a superhero helping stranded motorists flee from Science Fiction & Fantasy's most popular tropes - zombies, aliens and dragons.

While Snapchat doesn't have official benchmarks, Edge's previous creative campaign for AAMI, aired during the NBA Draft Live Story scored highly for ad view completion rates, unique users and total views. For both campaigns Edge was responsible for the creative ideation, execution, production and media buy.
ROOKIES-1.jpgMedia Design School has been ranked as the world's top tertiary provider for both Graphic Design and Photography by a panel of internationally renowned judges, beating 479 other schools from 77 countries for these top honours.

Formerly known as the CG Student Awards, The Rookies aims to  "...discover and showcase the outstanding talent emerging from higher education facilities and help launch them into careers at the world's top studios."

The judging panel included industry veterans from internationally recognised studios including Weta Digital; Framestore; Double Negative; Hell Studios; Thornberg & Forester; SONY Imageworks; and Pixar.
Beecroft_Wiese_Bain_BLOG.jpgIn the week of the agency's 12th anniversary, CEO Gavin Bain announced that Meerkats, Perth founders Ronnie Duncan and Mike Edmonds are officially handing over the day-to-day running of the agency to a new leadership team.

Duncan is handing the strategic reins to chief strategy officer Melanie Wiese (centre) and Edmonds is passing overall creative direction duties to chief creative officer Martin Beecroft (above left). Both roles are new appointments under the direction of Bain (above right), and are in line with a leadership succession plan built to help the agency continue its success in a "post-founder" era.
Garnier 3.jpgCosmetics marketer Garnier is launching its new Fructis Grow Strong hair care range with an Australian exclusive online film via Publicis Melbourne.
 
Featuring Australian world pro surfer Sally Fitzgibbons and pro BMX rider Kai Sakakibara, the online film captures the brand's new essence of portraying strength to take life head on - with a race by land and sea.

VIEW THE CONTENT
Fernando-AWARD.jpgAWARD-School-2016.jpgFernando Luz has been awarded Top of Class at the 2016 AWARD School NSW graduation ceremony, which took place at The Loft in Sydney last night.

Luz (pictured left - centre) was tutored by two agency groups; Justin Carew (far left) and Nigel Clark from Leo Burnett and Sarah Parris, Jerome Gaslain and Jon Foye from BWM Dentsu.

Close to 260 industry professionals, sponsors, media and graduates came together to celebrate the graduation of more than 100 NSW students who have now completed the preeminent training program for aspiring creatives and art directors in Australia and New Zealand.




Top 10 Students:
1st place - Fernando Luz
2nd place - Cyndall McInerney
3rd place - William Halstead


The final seven graduates to make the NSW top 10, in no particular order, include:
Isabel Brand
Jack Chapman
Leila Cranswick
Nicola McCooe
Celia Mortlock
Joe Ranallo
Hayley Warwick
Scott Player-web.jpgThe world's most awarded mobile agency, Australian-based Mnet, is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.
 
Mnet has achieved global acclaim* in the past two years for innovative and creative mobile communications solutions and the rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands' global roll out of the Ansible brand.
 
"We are repositioning the business with the recognition that mobility is integral to people's lives, how brands should be connecting with consumers and how organisations should be embracing technology," says Scott Player (pictured), CEO of the newly named Ansible.
Snow-1.jpgA collective made up of New Zealand's South Island's leading ski areas today launches its latest campaign to drive awareness of the region's world class snow offering to its Australian neighbours.

Developed by Sydney-based One Green Bean, the content-led campaign, 'Snow Addicts' will be promoted via PR and social amplification. It encourages intermediate and advanced skiers and snowboarders to jump on a three-hour flight to take advantage of the largest ski area in Australasia, New Zealand. Born from the concept of snow addiction, a condition that affects the hard-core skier and snowboarder, the campaign depicts humorous snow addict behaviour, from obsessing over the start of the snow season to wearing a goggle tan with pride.

VIEW THE VIDEO
Peter Martin Pic 4.jpgDirectors Peter Livolsi and Martin Dix, known professionally as Peter Martin, have signed to Auckland-based production company, Robber's Dog.

Although still operating under the Peter Martin banner, the pair are now directing as a collective, with Martin and Peter both tackling solo projects in addition to their continued work together.

Aussie expat Martin explains their evolution: "We've always admired the way guys like Traktor and The Glue Society do their thing. No matter which director(s) you end up with they always deliver, and because they can split up and offer different iterations of themselves, they're able to tackle multiple projects at once.

"The selfish part of us will always like working together because we have so much fun that way, but we do love the idea of not missing out on a great script just because of a schedule conflict. Having the ability to split up and operate more as a collective at times will just mean more opportunities to add awesomeness to the Peter Martin reel."
Flo Babies and Kids 1.jpgLeading Sydney-based animation and motion graphics studio Motionlab has created a new animated spot for FLO Baby and Kids Saline Nasal Spray.

The whimsical 2D animation features a number of characters from the brand, including the newly introduced 'Flo the Elephant' who emphasises the product's slogan about loving noses 'great and small'.

Set in an idyllic outdoor landscape, the spot employs a traditional style and a bright colour palette that evokes the world of children's books and captures the innocence of childhood.

VIEW THE VIDEO
ONE-SHOW-2017.jpgThe One Club has launched its entry system today, adding vertical categories and a moving craft discipline while retaining the quarterly format introduced last year.

"Not all clients are created equal, and it becomes challenging to judge something like pharmaceutical advertising against sports apparel or automotive," said Yash Egami, vice president of content and marketing at The One Club. "This new structure makes it a more even playing field for our judges to benchmark quality."
Screen Shot 2016-03-16 at 11.23.45 AM.pngA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

Or if you place 10 or more jobs per month the rate drops to only $45 per job listing.
 


TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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LIA Logo.jpgDue to numerous requests The London International Awards (LIA) entry deadline has been extended to July 29th, 2016. Should you need an extension to this contact Christina at LIA.

New categories have been added to "The NEW" category. Entries into The NEW should be work that is delivered with a freshness that makes its impact ever more potent.  Work that attempts to be category defining in and of itself.

A new category "Verbal Identity" has also been added. Verbal Identity is the long-term verbal assets of the brand (i.e. brand name, sub-brand name, corporate name).

Other categories include: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film - Music & Sound, TV/Cinema/Online Film - Production & Post-Production and Verbal Identity.

A top class jury panel has been assembled including Susan Credle (Global CCO FCB), Rob Reilly (Global CCO McCann) and Pum Lefebure (CCO Design Army)

SEE ENTRY DETAILS AND JURY HERE
CreamWinners2015.jpgCream is the annual competition that supports emerging creative talent from across the globe. Held by The Talent Business, the world leader in executive search for creative businesses, it connects young hopefuls to the ECDs of the world's leading creative agencies and brands.

Dates for entry are July 18 to July 22, 2016 and can be made by emailing the relevant portfolio link to Nikki Hall: nikki.hall@thetalentbusiness.com. Full details can be found HERE.

Now in its 17th year, Cream winners (the 2015 winners are pictured above) have gone on to create famous, award-winning work, become high profile ECDs and start successful agencies. Through Cream, creatives have secured placements at agencies including Droga5, Google Creative Lab, adam&eveDDB, Wieden+Kennedy, Ogilvy and Mother. Previous winners have come from Watford, SCA 2.0, Central St Martins, CUCA, DMJX: Kreativ Kommunikation, Berghs School of Communication and Miami Ad School - Cream has become an international platform for undiscovered creativity.

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