Campaign Brief

Heather Jacobs, consulting editor, is taking on a broader role with Campaign Brief Australia and CB New Zealand and is now contributing news articles to the blog. In addition to emailing Lynchy, please send any releases on breaking campaigns, people moves and account wins to heather@campaignbrief.com.

Kimberly-Clark has launched the latest installment of its brand advertising for Huggies, focusing on the emotional journey of being a parent. The 'Hugs' brand commercial, created by Ogilvy Sydney, first launched three and a half years ago. The ad features a new version of the song "It Must Be Love" by Sydney composer Bruce Heald of Noise.

• Client: Kimberly-Clark
• Agency - Ogilvy Sydney
• Creatives - Paul Dunne & Ant Larcombe
• Music - Bruce Heald, Noise
• Director - Tracey Rowe, Robbers Dog, NZ

Adelaide's Fnuky is making history this week by building one of the world's largest cork sculptures: A 10 metre high wine bottle. The ambient campaign has been developed for McLaren vale winery Wirra Wirra as it celebrates 35 years of its flagship wine Church Block.

Melbourne's Southbank Promenade has been taken over by the giant bottle that stands almost four stories tall, while people from all over the country in town for the Melbourne Food & Wine Festival and L'Oreal Fashion Week take photos with the giant sculptor.

EXCLUSIVE - In recognition of the massive contribution they have made to the agency's success, Clemenger BBDO Melbourne has promoted four of its senior creative staff, effective immediately.

Julian Schreiber and Tom Martin (pictured) will become deputy creative directors across all accounts (apart from NAB) while Darren Pitt and Rohan Lancaster will become joint creative directors on the NAB account.

EXCLUSIVE - Aussie expat Michael Simons has been appointed worldwide ECD on DRAFTFCB's Kraft business, and as a result, has relinquished his role of chief creative officer of DRAFTFCB New York, a position he has held since November 2008.

Simons has juggled both roles since December, but Simons told CB that the Kraft job was now a full-time commitment: "Yes, my life has taken another unexpected but pretty interesting twist. Kraft, which is a huge account for DRAFTFCB around the world and a significant piece of business in the NYC office, needed special attention. So Jonathan Harries, our worldwide creative director asked me to step in and look after it.

Engineer extraordinaire Buzz Pringle has accepted a new challenge and is heading up a fresh looking GASinc in Sydney. As general manager of this shiny Sydney facility in Harris Street, Pyrmont, Pringle's first appointment was recruiting experienced local producer Rebekah Leech.

Together they offer a wealth of industry experience and knowledge and are thrilled to now open the doors to this unique audio facility. "We're all about boutique" says Pringle. "We have the advantage of being small, personalized and very hands on, whilst having the systems, security and benefits of the larger GASinc network. It's the ideal combination and I'm really excited about the service we can offer our clients."

GASinc managing director Rodney Lowe is also very excited about the experience and diversity that the pair will add to the GASinc team: "There is no doubt that Buzz is a legend in this field and with the addition of Rebekah, they bring understanding and knowledge that only comes with such extensive combined experience. Together they will offer fantastic service and creativity all rolled into a beautiful sandstone studio nestled in Pyrmont."

Call Buzz Pringle and Rebekah Leech and let them help you with your next audio project. Tel: 02 9660 6560  www.gasinc.com.au

Cannes Lions has announced the members of the Radio, Media and Outdoor Lions juries, which include representation from Australia, as previously reported by CB.

Commenting on the juries, Australia's Terry Savage, chairman of the Festival said Cannes Lions is a truly global event attracting thousands of entries of the highest creative calibre: "The industry experts that we have picked to deliberate over and award the entries in the Radio, Media and Outdoor juries are a true reflection of this, bringing together respected and acclaimed creatives from all corners of the world. It will be an honour to work with these teams." 

Nando's has been declared a 'Bingle Free Zone' via this radio spot created by The Sphere Agency, Melbourne.

SBS, supported by a campaign from US Sydney, has relaunched Australia's number one football website, The World Game, which promises a raft of new and exciting content.
 
From today, The World Game site has evolved and will feature live match scores, results, fixtures and tables; the most comprehensive stats centre of any football site in Australia; match previews, reports and team line-ups; plus more video highlights and exclusive content than ever before.

View The World Game promo:
The World Game promo.mpg

Due to rapid agency growth Tongue has appointed BMF art director Luke Hawkins (far left) as creative director, who will report directly into Jonathan Pease (left), executive ideas director and Lyndon Hale (centre), executive creative director. Hawkins joins the 44 strong team in the Sydney office and will begin working on new integrated ideas assignments immediately.

Says Pease: "Luke is exactly the type of creative person we're hiring at Tongue - he  focusses on ideas rather than going straight to executions, is expert in multiple disciplines, and understands how to build campaigns that get people talking. We're not looking for your traditional writers and art directors... they'd struggle with the kind of work we're doing. Matching the unique qualities of Tongue's culture and staff, Luke's background and expertise works perfectly.

Sydney's advertising industry has once again been asked to put its best creative foot forward and collaborate with the city's most creative minds for this year's Creative Sydney, a week-long mix of discussions, presentations and performances held in June as part of Vivid Sydney (27 May-21 June).

Creative Sydney celebrates Sydney's diverse talents in an inspiring series of events, bringing together local and global leaders to explore the potential of our creative industries.

Iconic Australian poultry brand Steggles this week revealed its first major advertising campaign in more than a decade, launching a national TV campaign via M&C Saatchi, Sydney, starring its own staff and based around the theme "Steggler for Quality".

View the TVC:
steggles-2.mpg

News Magazines has picked Colman Rasic, Sydney as creative agency for the upcoming $5m launch of MasterChef Magazine after short-listing four top creative agencies.
 
"Colman Rasic's creative was both outstanding and compelling," said News Magazines' marketing director for food titles, Scott Williams. "They have a great track record for delivering innovative solutions for food, lifestyle and media brands and we are looking forward to a productive relationship that will result in an exciting and successful launch campaign."
 
Says Dejan Rasic (pictured), executive creative director, Colman Rasic: "MasterChef Magazine has a unique and exciting offering in the world of food magazines. We're thrilled to be working on it and look forward to a brilliant launch."

The Work 09 is currently at the printers and will be available very soon. The 400+ page hardback book features the best 395 ads and campaigns from 2009 from Australia, New Zealand and Asia. Included with The Work 09 are two high quality DVDs containing all TV, TV Craft, Integrated and Radio acceptances.

Leading Agency Networks for 2009 were BBDO and Ogilvy & Mather both sharing top spot with 55 acceptances each. They were followed by DDB and Saatchi & Saatchi in equal third with 33 acceptances, then Leo Burnett and JWT with 31 and 26 respectively.

The top agency overall was Colenso BBDO Auckland with 19 acceptances followed jointly by DDB Auckland, Ogilvy & Mather Bangkok and Saatchi & Saatchi Sydney with 11 each. Ogilvy & Mather Bangkok was the top ranking agency from Asia and Saatchi & Saatchi Sydney, Australia's top agency.

You can order copies of The Work 09 via the PDF below:
THE-WORK-09_Order Form.pdf

Marking the culmination of the five month integrated marketing campaign 'The Lab', Lion Nathan will unveil its latest TV campaign for Tooheys Extra Dry (TED), created by BMF, this Sunday March 14.

The TVC extends TED's core proposition of the 'clean, crisp taste' and continues the brand's reputation for exciting, mould-breaking creative and innovative use of music.

Part TV commercial, part video clip, the creative was designed to come at its audience from different angles and is explored via several unique executions that will be drip-fed throughout the campaign -  each revealing a different set of characters on individual versions of a night out, and unique journeys to the 'clean, crisp taste'.

AWARD School Sponsor Google, AWARD Committee members, students, tutors and lecturers all came together last night at the Garvan Institute, Darlinghurst to celebrate the opening of the 27th year of the ideas-based training program for aspiring Creatives. Speakers included AWARD Chairman, Richard Maddocks (left); Google Innovationist, Justin Baird; and AWARD School Heads, Rebecca Carrasco and Dustin Lane (below left), who all inspired and terrified the new recruits with a run-down of what lies ahead over the next 16 weeks.

UPDATE - The deadline to enter the international Chip Shop Awards 2010, which is co-sponsored by Campaign Brief and Bestadsontv.com, has been extended to Friday March 26. Remember, nothing's sacred the Chip Shop Awards. There are no rules either. You can even invent your own category.

He did it last year and he's doing it again. UK ad legend Dave Trott is returning to the judging panel of the 2010 Chip Shop Awards.

Why? Apparently, says Trott, because the Chips... "Take the piss out of how seriously advertising takes itself. Take the piss out of advertising's obsession with awards. Take the piss out of a little yellow wooden pencil elevated to the level of The Nobel Prize. And the symbol of a chip with a dollop of ketchup on it does that very succinctly."

Discover when and where by registering and entering at www.chipshopawards.com

We hope you, like more than 60,000 other ad professionals throughout the world, enjoy visiting Bestadsontv.com regularly to check out the very best and latest advertising in all mediums being produced worldwide.

Whether you are currently a Bestads member or not, we are inviting you to upgrade to BestadsPRO, which offers fantastic extra benefits that should prove to be indispensable to your everyday job.

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(special introductory price until March 31, 2010)

* BestadsPRO Membership lets you access every Archive video - going back to 2003.
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* BestadsPRO Membership gives you access to any pay2see content as well.

The Communications Council today announced the departure of Hannah Morden of AWARD School. Her last day in the job will be 19 March, 2010 as she prepares for an extended period of travel overseas.

"Hannah has done an exceptional job managing the AWARD School programme over the past three years. We're going to miss her energy and enthusiasm and we wish her all the best", Richard Maddocks, AWARD Chair said today.

With the recent merger of AFA, APG and AWARD the education portfolio of The Communications Council includes AWARD School, AdSchool, AWARD Copy Academy and AWARD Craft Academy - a stronger, unified and more influential offering for the communications industry.

AWARD School runs in Adelaide, Brisbane, Hobart, Melbourne, Perth, Sydney, Wellington, Bangkok, Kuala Lumpur and Singapore. The AWARD school and AdSchool team includes Linda Anderson, Carima Ammar and Mylin Tran. 

CB can reveal that former Saatchi & Saatchi, Auckland ECD Mike O'Sullivan and CEO Andrew 'Rocky' Stone's options continue to widen, including possibly setting up Droga5 New Zealand.

Digital creative agency Rodeo, part of the Mitchell Communication Group, will today open a Sydney office, expanding for the first time from the agency's Melbourne headquarters.   

General Manager Cameron McPherson said the move to Sydney caps off an outstanding 12 months for Rodeo: "In the past year, we've added more than 11 new clients to our roster including 7-Eleven, Quest Apartments and Mattel, and grown our staff numbers accordingly. We already work with a number of clients in Sydney so opening there is a natural progression for us. It's an exciting time for our business."

Rodeo's Sydney office will initially be headed by existing staff member Matt Henry and based within the premises of sister agency Haystac Public Affairs.

Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies; and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of 'Unlock your imagination'.  The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online at www.iabawards.com.au and close on 5 May 2010.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Harry Woods (pictured), partner/CD of WWD&S, New York.
Harry's runner-up in TV is Clemenger BBDO, Wellington's spot for NZTA Drink Driving.

Creativity, the U.S. online ad site, has released its fifth annual Creativity 50, the list of the most influential and inspiring creative personalities of the last year, which includes three Aussies - David Droga, founder and creative chairman of Droga5, New York and David 'Nobby' Nobay, co-founder and creative chairman of Droga5 Australia (pictured together for our CB cover Feb 2008); plus Leo Premutico, co-founder and co-creative director of Johannes Leonardo, New York (above right).

Lion Nathan has just announced an expansion of its marketing leadership team which should no doubt put roster agencies - particularly Saatchi & Saatchi, BMF and Mojo - on high alert.
 
Following a highly successful career with the Lion Nathan business, current Category Director Premium Arno Lenior has decided to move on to new challenges and plans to establish his own consultancy business. The changes will see Ralph Simpson, currently Group Innovations and Insights Director, assume the role of Brand Director for key trademarks James Boag's, Hahn Super Dry, James Squire, Barefoot and the portfolio of brands - including Beck's and Budweiser - housed with key partner Anheuser-Busch InBev.

Adding new talent to the team, Jon Bradshaw (pictured) - currently Marketing Director for Virgin Mobile Australia - will join the business in April as Brand Director for key mainstream trademarks XXXX, Tooheys and West End.

UPDATED: Consumers are being encouraged to stop wasting their time and pay their bills instantly online with BPAY via this new campaign from BMF Sydney.

So BPAY is encouraging this audience to be 'awesome' in their time wasting with a competition held on the website www.awesometimewasting.com.au

Wunderman Sydney has created what they believe to be another world first initiative as part of this year's Earth Hour campaign.
 
'Plant Spikes' follows last year's multi award-winning augmented reality project 'Earth in Your Hands' that encouraged more than 35000 people to create a 3D Earth. The 2010 initiative has opened a new media channel aimed at businesses around the country.

With the second UTS: Sydney International Animation Festival set to launch in Sydney on 24 September 2010, emerging animators have a chance to get a leg up in the industry through the Sixty40 Proto-Ninja Award.
 
The Sixty40 Proto-Ninja Award will consist of $999.99 cash plus a two-month mentorship with Sixty40, a design and animation company that combines the love of creativity with the reality of commercial production.
 
Entrants must create a new work of between 40 and 60 seconds length, which follows the theme 'Underdog'.
 
Deadline for entries is 6th August 2010.

Junior is screening Art & Copy, an incredible documentary that profiles several living icons of the U.S advertising industry since the '60s. People like George Lois, Dan Wieden and Lee Clow. It is a must see for every creative. Get in early as tickets are limited.

When: Monday, 26 April
Time: 7pm pre-drinks for 7.30pm screening
Where: Kino Cinema - 45 Collins Street, Melbourne
Tickets here.

Tonight (March 9th) sees the launch of Digital Citizens, a new salon-style forum founded by former members of Social Media Club Sydney Heather Ann Snodgrass and Cathie McGinn along with Scott Rhodie, James Fridley and Gavin Costello. The first event ( Private Parts: Personality and Disclosure - Finding a Balance in the Digital Space ) takes place at the Burdekin, 2 Oxford Street, Darlinghurst tonight. Doors open at 6.15pm for a 6:45pm start.

The bland, paper-laden conference showbag may be thrown in the bin for good, following the launch of an interactive solution created by Sputnik Agency, Mebourne.

Targeting attendees of this year's Australian Interactive Media Industry Association (AIMIA) Awards, the AIMIA Goodie Bag Website was developed to both encourage redemption and reflect the high standard of interactive work in Australia.

Mark Zuckerberg (25), Founder & CEO of Facebook, the social utility that helps people communicate more efficiently with their friends, families and coworkers, will be honoured with the Media Person of the Year Award at the 57th Cannes Lions International Advertising Festival.

Cannes Lions, the world's largest celebration of creativity in communications and the most prestigious international annual advertising awards, presents The Media Person the Year Award to a prominent personality who is an influential figure in the development of today's media landscape, ultimately playing an integral part in shaping the future of the advertising industry.

EXCLUSIVE - Following the departure of creative director Simon Langley to 303 Sydney, as revealed exclusively by CB on February 14, BMF Sydney has promoted current creative director direct Dylan Taylor (pictured) to executive creative director and elevated senior creatives Dennis Koutoulogenis and Shane Bradnick to creative director roles.

With Taylor joining BMF partner Warren Brown on the ECD level and the addition of Koutoulogenis and Bradnick, BMF has one of the strongest CD lineups in Australia.

Brown told CB: "BMF's desire to produce world class work remains undiminished and these guys have proven their credentials on the world stage at the best award shows in the world.

"Its terrific to have guys like this to lead the department, not only are they bloody brilliant at their job but great guys to have around as well. I'm looking forward to seeing them spread their wings and helping the agency fly."

Colenso BBDO, Auckland leads the New Zealand and Australian pack for the Asian Marketing Effectiveness Awards 2010 shortlist with four finalist entries - the most of any agency in Australasia and more than any other agency in the BBDO network.

Sister shop Clemenger BBDO, Melbourne had two finalists (Pure Blonde 'Brewtopia' and Bega 'Real town. Real Cheese') and shared a finalist with Proximity Melbourne (Mercedes Benz 'Let's talk'), while Ogilvy Sydney also had two finalists (Panadol 'It's my choice' and Coca-Cola).

Social Media Women, a formal networking group that will encourage and assist women to participate more prominently in social media has been launched today on International Women's Day. Having recognised the important role women play in social media, the group will give women a voice in all areas of social media.  It's a place to connect and share to support each other and build a community.

The first meeting will be Tuesday 9 March at Blues Point Hotel, 116 Blues Point Rd, McMahons Point 2060. To register

Web: SocialMediaWomen.wordpress.com 
Linkedin Groups: Social Media Women
Facebook: Social Media Women
Twitter: SocialMediaWomn

JWT'S global planning director, Sean Boyle, was one of 8 winners (from 84 entries) of the Transforming Advertising competition hosted by the American Association of Advertising Agencies. He recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco.  Listed below, the Commandments are "five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place."

The Australian Interactive Media Industry Association (AIMIA), Australia's peak industry body for digital and interactive content, last night honoured the 25 winners of its 16th Annual AIMIA Awards at a glitzy Melbourne ceremony, bringing together over 400 industry leaders, including Senator Stephen Conroy, Minister for Broadband, Communications and the Digital Economy.

The big winners of the night included Tourism Queensland's 'Best job in the world' campaign via CumminsNitro, Brisbane, which won three awards including Best of the Best and FBi Radio 'Ask Richard via Naked, Sydney, which won four awards including People's Choice.

Host Mikey Robbins and performance group Vospertron kept the crowd entertained and speeches were delivered by Senator Conroy, AIMIA president Guy Gadney and AIMIA CEO John Butterworth.

Former Miss Universe Jennifer Hawkins stars in this commercial from 303 Perth to promote a fund raising initiative for RSPCA Australia based on SMS voting talent shows (like Idol and So You Think You Can Dance) called Pet Stars. The premise is that your pet could become a star.

Watch the spot

GHO Sydney creative director Matthew Vandermark has been hired by Clemenger BBDO as group head on the Mitsubishi business - working across Clemenger's Sydney and Adelaide offices - effective March 15.

The New York Festivals International Advertising Awards, to be held in Shanghai in June, have announced that legendary commercials director, Joe Sedelmaier, and legendary creative director, Neil French (pictured by CB at La Colombe d'Or near Cannes), will join the 2010 NYF GrandJury. Sedelmaier will judge Art & Technique, and French will judge Print. The NYF is accepting entries until March 15th.  NYF's 2010 Advertising Awards ceremony will take place in China on June 10th, 11th and 12th at the Shanghai Theatre Academy and Sino ADI.