OPSMPTP-thumb-400x225-167364-thumb-400x225-181584.jpgFair Play Coopers.jpgSaatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening's four gold awards and a further silver for Luxottica's OPSM campaign, 'The most important story you will ever read to your child'.

The remaining two gold awards were presented to Showpony Advertising for SA Health's Aboriginal Immunisation campaign and to The Works, Sydney for Beam Suntory's Canadian Club campaign 'Keeping Australians 'Over Beer' for 5 years' - which also went on to claim the coveted Grand Effie.

Positioning Canadian Club as a refreshing alternative to beer, this winning campaign for Beam Suntory consistently increased the Ready To Drink market by poaching beer drinkers to try the Canadian Club with a campaign built around an insight into "Beer Boredom".

The ceremony, which took place at Doltone House, Jones Bay Wharf, Sydney tonight, delivered a further 10 silver and 18 bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 22 and the number of clients to 24.
royal-portraits-2015-640x419 (1).jpgThe first day of Spring saw the launch of The Playground of Racing Royalty campaign via Grey Melbourne, at Melbourne's Southern Cross station as Flemington came to the city in a flurry of racing, fashion and glamour.

The campaign has been building on social media for the last six months with more than 100 pieces of content introducing the stories, the history, the people and of course the sporting excellence and grandeur that makes Flemington unique.

WHISKAS CATSTACAM - the device-thumb-400x266-178314.jpgFollowing weeks of intense online judging by 70 of the country's top marketing, media and advertising gurus, ADMA has announced the finalists in 30 categories for the 2015 Australian Creativity and Effectiveness Awards led by Leo Burnett Melbourne with 19 shortlists, followed by Clemenger BBDO Sydney with 17.

The winners will be announced at the annual AC&E Awards Gala Dinner at the Star in Pyrmont, Sydney on Thursday, 29 October 2015.

L_Brett_Elliott_R_Anny_Havercroft.jpgAcknowledging exceptional talent from within, MediaCom has today announced key appointments within its Melbourne office including current general manager Anny Havercroft to the role of managing director and Brett Elliott, head of implementation planing and investment, to the role of general manager.

These announcements follow quite a turbulent period for MediaCom Australia. The key promotions made by The Content + Connections Agency will bring fresh energy, focus and clarity to the agency's national operations.

Says Mark Heap, CEO MediaCom APAC and acting CEO MediaCom Australia: "We're a young, dynamic, exciting industry, which is going through seismic change with the onset of digital, data and technology. We have injected our Melbourne Leadership Team with bright, engaging, passionate leaders who are extremely inspiring and can motivate those around them. These people, along with the rest of the National Leadership Team will help propel our agency forward."
Screen Shot 2015-09-03 at 7.51.26 am.jpgUPDATED TO INCLUDE TVCs

The new Choice Hotels Asia-Pac has announced at its annual conference, a new direction and positioning of the Choice Hotels brand in the market including a new brand identity and campaign.

Choice Hotels International worked with McCann Erickson in New York on the global rebrand. The creative execution of the new brand in Asia-Pac has been developed by creative agency Akkomplice Group in Melbourne and production of that creative was executed by The Pound. Choice Hotels Asia-Pac's PR agency Undertow Media, based in both Australia and New Zealand, has been helping to bring the new brand to life across the region.
Affinity new wins pic (1).jpgTech driven advertising and media agency Affinity has won a string of high profile clients and made a series of new hires as it continues to enjoy sustained growth.

The Sydney-headquartered independent agency has been appointed by premium sauces and dressing producer Birch & Waite to manage strategy, creative and media across both its retail and professional divisions. Affinity won the business following a competitive pitch, beating out incumbents STW-owned agency EVO and The Armoury. The first work for the brand is due to be released in October.
Screen Shot 2015-09-03 at 7.41.52 am.jpgMelbourne advertising firm HBT has teamed up with Alzheimer's Australia Vic to launch two new TVCs, to be released on Sunday September 6, aimed to present the facts about dementia, raise awareness of the condition; and ensure people understand it is a serious brain disease.

Dementia is Australia's second leading cause of death after heart disease. It's one of the country's biggest, yet least understood conditions - with over 70 per cent of Australians admitting that they know very little about the disease. What's more, almost half of the population do not understand that dementia is fatal. In fact, a quarter of us believe that it is just a normal part of ageing.

Mat Baxter 2.jpgIPG Mediabrands has announced the appointment of UM Australia CEO Mat Baxter (left) as global chief strategy and creative officer of IPG Mediabrands. The appointment will see Baxter relocating to New York, with the UM Australia CEO position to be taken by Ross Raeburn, currently commercial director of IPG Mediabrands Australia.
Says Henry Tajer, worldwide CEO, IPG Mediabrands: "Mat Baxter is a unique executive. I cannot name a more effective strategic thinker who is so totally focused on driving the best possible results for clients. The fact is that Mat has already positively impacted the performance of our business at the international level and on major clients. His new position in New York is a global platform for his talents and I am looking forward to working with him in our senior management team.

CB Poll: Which New Zealand flag is best?

NZ-FLAG-DESIGNS-1.jpgThe four finalists in New Zealand's public competition to design what could be the country's new national flag have been revealed. From the 10,292 alternative designs suggested to the Panel, these four have been selected to be ranked by the New Zealand public in the first binding referendum this year, between 20 November and 11 December.

Then in 2016, another referendum will be held to decide whether to scrap the existing flag and replace it with the winner. VIEW THE 4 FLAG DESIGNS IN DETAIL

So what does the ad industry reckon - what is your favourite flag design?


clems.JPGAustralia's largest and most-awarded advertising and communications network, The Clemenger Group, is on the lookout for the next generation of brave thinkers and rebellious minds, offering graduates an opportunity to experience working in some of the best agencies in Sydney and Melbourne.

Applications for the 2016 program intake closes on Friday, 4 September 2015, with information available on the Clemenger Group website and Graduate Program Facebook Page. The program also runs in New Zealand.

7 (1).jpgBWM Dentsu has today announced the appointment of Alex Carr to the Sydney team as managing director.

Carr joined BWM Dentsu in his new role on 1 September, following a three-year stint as MD of Havas Worldwide Sydney.

Says Carr: "I am so excited to be joining the talented team at BWM Dentsu. After three fabulous years at Havas Worldwide helping to double the size of the agency and turn it from a relative anonymity to a major player, it felt like time for a new challenge.

"This new challenge is all about helping to propel BWM Dentsu Sydney forward and fulfil its potential. The aim is simple. Produce best in market creative product, utilise the incredible talent and skills in the Dentsu network and deliver meaningful results for our clients.
Young-Glory-logo.jpgInternational 'creative consistency' competition Young Glory is back, with its first of eight briefs targeted at students and emerging industry talent now live on youngglory.com.

The global award program that touts itself as the 'Tour de France of advertising' runs over 8 months, with 8 different judges issuing 8 different briefs. Points are accumulated by teams of up to two people across each round.
XTD Mobile 1.jpgAustralian listed digital out of home company XTD is preparing to launch a new technology that provides a platform for the exchange of content and data between the company's screen networks and people's mobile devices.
XTD markets the world's first, large format, cross-track digital media and technology system designed for metro transit environments. The system broadcasts high-resolution digital video, supported by high fidelity sound, in both open air and underground locations.
epiphany-small (1).jpgOrange is the new green as Sydney-based digital marketing agency Epiphany takes significant steps to reducing its carbon footprint with a newly launched initiative.

The company's CO2 emissions generated by business travel will now be offset via the planting of native Australian trees, a process known as Biodiverse Revegetation Offsetting, within the globally recognised biodiversity hotspot of the Western Australian wheatbelt.
Craig Wallis (1).jpgThe Association for Data-driven Marketing and Advertising (ADMA) has appointed Craig Wallis, a Melbourne-based data-driven marketing specialist, to promote its agenda in Victoria.

As ADMA's members and partners manager in Melbourne, Wallis will be responsible for increasing the association's growth into new sectors and regions. He will oversee membership, education, sponsorship and partnerships in Victoria and report to Richard Harris, ADMA's commercial director.
Mack 2 (1).jpgCB Exclusive - Publicis Pusher in Brisbane has given hope to thousands of Australian truckers. The agency has launched a new campaign for Mack Trucks, created specifically for non-Mack owners.

Mack Wrap is a precision made, printed vinyl that covers up unsightly non-Mack features and creates the illusion that drivers own the true American legend.

Clinton Duncan Kate Ryder Designworks (1).jpgSTW's Designworks Australia has announced more senior hires, as its branding and design experience business continues to expand.

As a result of new client wins and a period of sustained growth, the agency has appointed Clinton Duncan (left) as creative director and Kate Ryder (right) as client services director in Sydney.

Says Brad Doble, managing director: "The addition of Clinton and Kate to our team reflects continued growth across our strategic design and brand experience business which has seen clients engage in transformational branding programmes across their entire business."
Mat Baxter 2-thumb-300x262-162734.jpgGreat Place to Work has announced the seventh annual Best Places to Work Study, published by BRW. Great Place To Work Australia have ranked Universal McCann (UM) #1 in BRW's Best Place to Work league table in the under 100 employees category. In the over 100 employees category, MEC has ranked in at #9.

Also ranking in the over 100 employees category is Envato at #12, OMD Australia at #18, Mindshare at #19 and Nova Entertainment at #25. In the under 100 employees list is Amobee at #5, Zinc at #22 and Maxus at #23.
OS-CFE-Q2 (1).jpgMissed the first? Now you can have seconds. The One Show has launched its call for entries for the second quarter. The second quarter entry deadline is September 30.

The One Show's quarterly system lets you enter The One Show four times a year, which means its judges will see the work in smaller batches and while it's still in market. It also means avoiding the mad dash in January to get all your assets together before the final deadline.

Clever.buoy.jpgI touch myself.jpgLeo Burnett Melbourne leads the Australian pack at the shortlist round of the international Clio Awards, scoring six finalists out of Australia's total of 38.

M&C Saatchi, Sydney has four on the shortlist as does JWT Sydney and Sydney production company Revolver/Will O'Rourke.

DDB Melbourne has three on the shortlists, while Havas Worldwide Sydney, Leo Burnett Sydney, Clemenger BBDO Melbourne, The Monkeys Sydney and Exit Films Melbourne have two apiece.

JWT Melbourne, Clemenger BBDO Sydney, GPYR Melbourne, Whybin\TBWA Melbourne, Finch Sydney, Fin Design + Effects Sydney and The Precinct Studios Sydney each have one finalist.

IGGY-RODRIGUEZ-2015.jpgEach year, innovative global magazine Contagious partners with the Berlin School of Creative Leadership to offer one MBA student €20,000 towards the pursuit of their degree. 

This year's winner is Australia's Iggy Rodriguez, a creative group head at Leo Burnett Sydney, where he's worked with clients including Coca-Cola, Samsung and Diageo. 
R_Helen_Black&L_James_Sneddon (1).jpgAcknowledging exceptional talent from within, MediaCom has today announced key appointments within Sydney; one of the largest single agency operations in Australia.

Key promotions and former positions include Helen Black, currently national head of strategy, as chief strategy officer, MediaCom Australia and James Sneddon, currently head of The Entertainment Division (TED), as managing director Sydney.
Screen Shot 2015-09-03 at 11.38.46 am.jpgClemenger BBDO Sydney has launched a new campaign for Legacy Week which focuses on the families of Australian Defence Force Personnel.

Legacy Week started in 1942. It's the annual national appeal to raise awareness and funds for the families of our incapacitated and deceased veterans.

Graham.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Graham Lang, chief creative officer, Y&R South Africa and Africa.

The overall standard this week was pretty good but there were two standout pieces. The first is Dismaland by Banksy. A wonderfully executed satirical film, which has so many gems that it makes you want to watch it over and over again. And like all great Banksy pieces it really makes you think. The second is McWhopper. The idea that broke the Internet. Brilliantly orchestrated and seductively simple. Congrats to all the winners. READ MORE...
PH_Video Still_Hottie.jpgPizza Hut has today launched its new Chillidog and Cheesydog pizzas with a creative campaign via Host Sydney, spearheaded by two online videos that show the problems with being too hot and that being cheesy is good.

The new Chillidog Stuffed Crust features chilli sauce and a cheese-infused hot dog stuffed inside the crust of customers' favourite pizzas. With the addition of chilli sauce as the base sauce on the pizza, Chillidog Stuffed Crust is the perfect choice for those who like it a little bit hot.

VictorChang.jpgIt's that time of year when students contemplating their future flock to university open days to make the decision about which university will get them where they want to be. The University of Sydney has launched its new brand campaign via The Monkeys to help them make that choice.
Red Agency - Aaron, James, Grant (1).jpgPR, social and experiential agency, Red Agency, has appointed Grant Richmond-Coggan (right) as an associate director in its Sydney office.

Reporting to Red Agency general manager, Aaron Crowther, (left) the hire sees Richmond-Coggan reunite with Red Agency managing director and group COO of Havas Worldwide James Wright (centre). Richmond-Coggan and Wright worked together for nearly five years in London at International PR firm Grayling until 2011.
o.jpgIAB Australia has announced that its Standards and Guidelines Council working group will shortly be publishing new ad specifications which will address industry concerns around imminent changes to Flash support by browsers. The Creative Guidelines will replace the existing HTML5 guidelines which were published in 2013 HTML5.
The announcement come as the industry adjusts to today's 'switch off' with Adwords no longer serving Flash ads on Chrome.  Non Google-hosted Flash Ads (ads that use a third party ad server) will continue to serve on Chrome, but will see significantly reduced click-through-rates because users will need to click once to watch an ad, and click again to click through or interact with it.
Melbourne Spring Fashion Week - September 2015 - image (1).jpgGlobal brand agency Landor has partnered with the City of Melbourne to create a new concept for Melbourne Spring Fashion Week (MSFW); offering a more integrated, consistent and fully immersive experience for consumers.

Landor has been working with the fashion event for nine months in an extensive consultancy role from campaign inception, art direction, though to interior styling, brand activation, and the execution of the desktop and mobile site.

Says Christopher Reay, creative director at Landor Melbourne: "This year, we wanted to ensure a much greater level of creative integration; clearly linking all facets of the entire event and giving the customer a consistent brand experience throughout every touchpoint. Effective collaboration with all the partners from the start has made MSFW 2015 the most successful year to date."
Noreen, Lucy & Grace- Enlightenment (1).jpgVizeum Sydney has been awarded the media account for Kailis and will manage the media strategy, planning and buying for the luxury Australian jewellery brand.

Vizeum was praised by Kailis for its strategic thinking, senior and experienced staff, and its track record for delivering business results working with luxury brands.
Screen Shot 2015-09-01 at 7.46.19 am.jpgThe Media Federation of Australia has selected 6 finalists in the NGEN category for its annual Awards.

The MFA Awards charity partner UN LTD nominated The Mirabel Foundation as the charity for 2015. Entrants were asked to respond to a brief around the children's charity that enables the Foundation to extend their reach beyond their current supporter base and in the process educate the Australian public on the issue of children affected by drug addition and overdose.
Screen Shot 2015-09-01 at 7.30.20 am.jpgPhilips, a diversified health and well-being company leader in the areas of healthcare, consumer lifestyle and lighting has launched an integrated marketing campaign in Australia via Ogilvy Sydney, to promote its current brand positioning and refreshed brand identity "innovation and you", to better reflect Philips' mission to improve people's lives through meaningful innovation.

Cadbury-Coco-1.jpgCadbury is launching a new premium chocolate brand, Cadbury Coco, aimed at providing something different for chocolate lovers seeking indulgent pleasures. The launch marks a new evolution for the Cadbury masterbrand, as it expands into the premium space, building on from the success of its traditional milk chocolate products.

To support the new product, Cadbury is launching a multi-million dollar marketing campaign via Saatchi & Saatchi, Sydney to brand awareness and trial, led by a new TVC that showcases the Cadbury Coco's premium credentials.

counter-terrorism-2717-1024x636 (1).jpgMacquarie University has announced today that it is rolling out its new 'Pioneering Minds' campaign via 303Lowe Sydney.

Utilising emotive images to highlight global issues and how Macquarie University is taking an innovative approach to help solve them, the campaign aims to showcase the university's rich history of transformative learning and teaching.

Simon Veksner: Matt Eastwood's jacket

matt-eastwood-hed-2014.jpgBy Simon Veksner
Creative Partner, DDB Sydney

Matt Eastwood, worldwide chief creative officer of JWT, has one of the world's biggest creative jobs, and has to be considered one of Australia's global creative leaders not just in advertising, but in any field.

Is it partly due to the way he dresses? READ MORE...

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A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email michael@campaignbrief.com. To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
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