GEORGE PATTS Y&R MELBOURNE’S VB ‘BROCKY’ SPOT WINS SIRENS ROUND 4
Last year’s winners of the Gold Siren Award have won the overall and single category for Round 4 of the 2006 Awards.
Josh Stephens and Ben Coulson from George Patterson Y&R Melboure won for ‘Brocky’ for Fosters Australia (Victoria Bitter), which promotes the VB V8 Supercar sponsorship. Stephens and Coulson also won Highly Commended in the single category for another ad for VB called “Boony” – again for the VB V8 Supercar sponsorship.
Judge and winner of the previous round, Vince Lagana from Saatchi & Saatchi in Sydney said of the winning ad: “It was the only ad I wanted to listen to again. The message was clear and the promotion wasn’t forced. It was nicely executed.”
A spot promoting the UN Day for the elimination of violence against women won Highly Commended for the single category. Called ‘Lend a Hand’ for UNIFEM, the spot was written by Kathy Mattick and Shannon Sutherland from Saatchi & Saatchi in Sydney.
Winner of the campaign category was Will Edwards of Airwaves Sound Studios for the Bundy and Cola/Lime campaign for Diageo. Highly commended in the campaign category were Simon Bagnasco and Michelle Withers from Publicis Mojo for their campaign “Chocettes Radio”, for Cadbury.
The winner of the craft category was sound engineer, Dylan Stephens from agency Risk Sound for his work on the commercial “Don’t Take Taste Lightly” which promotes light beer. Agency Risk Sound also won Highly Commended in the craft category for work by sound engineer, James Ashton on the commercial “Fare Evasion Musical”. Creative director was Neil Mallett.
Judge of the craft category and previous winner, Paul Le Couteur from Flagstaff Studios in Melbourne, said the winning feature of the ad was perspective.
The Siren Awards were established to help promote radio advertising and encourage excellence and creativity within the medium. Winners are announced every two months and the annual Gold and Silver Siren winners will be announced on May 11 this year at a gala breakfast to be held at Taronga Zoo in Sydney. The Gold Siren winner from the creative categories will be automatically entered into the Cannes Radio Lions in June, and receive a free trip for two people to the event.
Entries for Round 5, the last for the 2006 Siren Awards, are now open and will be received until March 17. Entry is free and judges base their decision on creativity, originality and impact. Commercials can be entered into three categories – Radio Single, Radio Campaign and Craft.
For more details or to enter the awards or listen to the winning commercials, visit the Siren Awards website at www.sirenawards.com.au. A new dedicated Cannes section has also been added to the Siren Awards website, where you can listen to all of the winning advertisements from the 2005 Cannes Radio Lions.
27 Comments
Just what the world needs….another fucking award….hope you get your payrise, otherwise just another wasted effort.
Surely another same old VB radio ad isn’t gonna win these guys a trip to Cannes…..again. What a gift brief. Where’s the challenge?
Shut your pie hole 4:04 PM, the ad’s great. Yeah, it comes off the back of an existing campaign, but that doesn’t diminish the quality of the spot. They keep producing strong work and it deserves the praise. The VB radio work is undoubtedly the best and most consistent radio campaign to hit the airwaves in the last few years, little else comes close. Yeah, there’s probbaly been some nifty little one offs but proper long running campaigns like this? I think not….And besides, tell me you wouldn’t have sex with Ben Coulson.That was a rhettorical question.That was a deliberate spelling mistake.And the best cold beer is VIC.
4.04- the challenge, as you say, is for you to do something better. Pretty simple, really.
all rubbish. radio is so boring. why the fuck are we all trying to make it sound exciting.
Since when has using a 20 year old jingle track in the background combined with a 20 year old V/O made anything a campaign.Given it’s a nice ad…but is it ‘great’ as you say 4:04? Grab a copy of the One Show little man. None of the ads begin withMusic: 30 year old jingle.
Boring???? You dumb bastard! What if your client wants a radio spot? Beneath you is it? I guess if the bigshot has no director & crew to make his lame little tv idea work he’s fucked. Just how do you justify your paltry little salary anyway? I’d love to know who you are you twat. If you worked for me you’d be heading for centrelink before your latte got cold.
8:36pm,I presume your comments were referring to my post at 4:30pm, as distinct from those of 4:04pm.I’m confused, is the track 20 years old, or 30 years old?And which copy of One Show would you like to me to grab? One from from 1986?Music: Jingle (possibly 10 years old)Also, I’m not entirely sure why you assume I’m a little man, I could be a large woman for all you know.”Great” might have been generous i agree, but more constructive than 4:04pm’s original comments I thought.I notice you didn’t disagree with my comments regarding ben coulson, at least we can definitely agree on one thing.Oh and 5:54, most TV is boring too, why are we trying to make that look exciting?
radio. tripe. old bollocks. man, there is way cooler shit out. mobile phones, podcasting, blogs, PR, interactive tv. It’s all much cooler than a stinted media like radio. radio below everyone. leave it to the stations they do it for cheaper and are better at it than us. They only reason people write radio is because they assume it is easier to win awards with it. Or some old knob in award school told them it is great.
I would’ve thought the only reason people wrote radio is because about 5 million Australians listen to it every day. Fuck, there’s some rocket scientists on here…
4.04, you can’t even write a fucking anonymous comment properly (try a question mark after ‘again’ and ‘brief’, and in future at least get someone who’s been past grade four to check your crayon scribblings before typing them into the big computer machine). The real tragedy is that some actual creative probably hasn’t got cold beer in the fridge because you’ve been wasting time making ridiculous comments you’re obviously not qualified to make instead of stacking the beer fridge like a good intern should (and make sure they go on the bottom shelf, you fucking oxygen thief!).”What a gift brief (sic). Where’s the challenge?? you ask. The challenge is for you to grow some semblance of a functioning frontal lobe you fucking Neanderthal. As well as being the seat of humour (you’ve obviously been the subject of quite a few ‘contact counselling’ sessions), it’s also the part of the brain that functions to provide us with common sense and logical thought processes (actually, you must have really been fucking worked over).As far as it being a gift brief, has it not occurred to you that hundreds of creatives over many years have not been able to unwrap it so beautifully and succinctly? If you had a hundred times longer than your current stint in advertising (which I assume must be all of 2 weeks), you still wouldn’t be fit to write the key number at the top of those scripts.I do not know Ben Coulson and Josh Stephens personally, but I do know that, through the ends of their pens, they have managed to lift the collective profiles of themselves, of a great and enduring brand, of the great and enduring category of radio, and of an entire agency network. You have managed merely to embarrass yourself. Charlatans like you with a forum to voice your opinions are one of the reasons that great creative work in this country is increasingly playing second fiddle to blind assumptions and outright stupidity.I think it particularly apt that you signed your piffle anonymous. With your current attitude, you’ll always be a fucking no-name, nobody.Yours truthfullyShane Murray(shanemurray01@yahoo.com)PS: I assume you’ll be putting your full name and email address in your smart arse reply. I’m sure there are many in the industry who would love to get your pearls of wisdom straight from the horse’s mouth (or should that be horse’s arse?).
Fuck Shane. How bored are you?
Hey Congrats to Shane Murray for winning his first meaningful Advertising Award. ‘The world’s longest blog comment’.Well done.
I wouldn’t have sex with Ben Coulson. Again.
5 million listeners. 70% of the country will have video and internet enabled phones by next year. podcasting, streaming. get out of your coffin and start paying attention.ps. that stat comes from Nokia.
I don’t sit peering into my phone when I’m driving. Although I should because the traffic is going nowhere. I only get to post on this blog when I’m driving….I’m thinking of getting rid of the radio altogether. BTW, what do you think podcasting is you halfwit? Everything old is new again, just with a groovy trademarked name. Oh yeah…and Nokia is soooooo yesterday.
podcasting is way different to radio. it allows the user to listen to shit without us making their trip to work miserable. Your car will soon be internet enabled to receive podcasts. TV is changing. pre-recording is getting bigger and bigger. Maybe not in the outback but in places like Shanghai and the states it will ring the death knell for old hacks like you. A 20 -30 yr old man is america is more likely to be gaming than watching TV. this power shift is the beginning of the changes that will leave that little poo poo box called the radio in the dirt.basically my point is stop bitching about these punks and their VB ad and do something new in a new place in a new space.
yeahyeahyeah… but until more than six fucking cars on the road are internet-enabled, then we’d better keep writng those radio ads.whatever technology brings us, we’re going to have to adapt to find new ways to sell shit to people. Big fucking deal – stop sounding like you’re the only gay in the village. Most people get that. You’re not that insightful, so stop trying to sound like you swallowed a textbook with words like FutureBrand and The New Consumer in the title.You probable think branded content is some new freaking thing that ‘channel planners’ invented in 2004. Nah, it’s just what they did in the 1950’s, slightly reinvented.
don’t get me started on reaching the rural gay community. Oh, well, I really must do some work, the talk back show must end!But one more insightful comment before I go:isn’t incredible how we actually bother to respond to each other’s posts? sad stuff.
Look, we’re getting away from the key point of this blog.Tell me you wouldn’t have sex with ben coulson.
I did at last years AWARD. It was great!
Hey Shane, 2.29 is right. Wow how pissed off are you? Is Shane Murray your real name? Because i’ve never heard of you. So what right have you got to pollute this blog with your fucked up degrading comments?A persons 3 sentence opinion doesn’t give you the right to rip into him/her and get personal with your comments. Oh, and it’s very easy to get a yahoo address. Like this one :anonymous@yahoo.com Why don’t you tell us where you work Shane? i’m really interested.- yes, you might find some spelling mistakes and bad gramma in this comment but who really gives a fuck you wank.
maybe shane had sex with ben…shane?
Maybe Shane is Ben…
Oh, its all starting to make sense now.
ah yes. the Son of God and Prince Charming awarded again. Tell me, really…. is there simply nothing else around? (and i wonder also if Josh is Shane – both cos of the sex with ben thing, and the total over written state of the blog reply…..) hmmm. things to ponder.
ooh, the boys are getting bitchy. they must of all slept with ben.But back to the ad, poo.