June 2006 Archives

The 28th AWARD Call for Entry has gone live online.
New Developments 2006:
AWARD will now accept work that has appeared anywhere in the world, with the
following requirements:
A - In all non-craft categories, work must have originated and been
completed in Asia, New Zealand or Australia.
B - In craft categories, the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.
(AWARD incorporates the following countries: Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Pakistan, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam.)
Eligibility Dates are: First published or aired between August 1st 2005 - July 21st 2006.
CLOSING DATES FOR THE CATEGORIES LISTED- television & cinema, radio, interactive media, "none of the above", direct marketing, mixed media, graphic design:
CLOSING JULY 28- print, outdoor posters, innovative media:
CLOSING AUGUST 4
Contact Lucy Mckee or Pauline Smyth at AWARD:
www.awardonline.com
Telephone +61 2 8297 3877
Fax: +61 2 8297 3801
While the leisurecrats were colluding at Columbe D’or,
pissing it up at the Palais and voyeuring at the villa, the workers,
left at mill, sort respite at Eat City.
The ‘No Cannes Do’ celebrated its third year at Sydney’s
Eat City with major sponsors Fairfax supported by Capitol Films and FBI.
Fairfax showed how easy it is to get to Cannes with a display of
finalists for this year’s Young Creative Award with Marketing
Manager Martin Curnow calling for more entries next year.
Donna Svanberg of Capitol presented the Gold Silver and Bronze
‘Lyins’ donate by FBI, which was won by Geoff Reid of JWT.



















pissing it up at the Palais and voyeuring at the villa, the workers,
left at mill, sort respite at Eat City.
The ‘No Cannes Do’ celebrated its third year at Sydney’s
Eat City with major sponsors Fairfax supported by Capitol Films and FBI.
Fairfax showed how easy it is to get to Cannes with a display of
finalists for this year’s Young Creative Award with Marketing
Manager Martin Curnow calling for more entries next year.
Donna Svanberg of Capitol presented the Gold Silver and Bronze
‘Lyins’ donate by FBI, which was won by Geoff Reid of JWT.




















Russel Howcroft, CEO of The Furnace, announced today Rob Martin Murphy
will be joining The Furnace as their new national creative director, replacing Jay Furby. Furby, who was in Cannes last week, has left the agency to pursue other options in both Australia and overseas.
Martin Murphy will have overall responsibility for the creative leadership of The
Furnace in Sydney and Melbourne, and he starts his new role next Monday,
3 July.
Says Howcroft: "Rob is a great ideas guy and we're excited to
have him on board managing the creative product of The Furnace. Rob's
role is to build on our reputation of delivering superb, breakthrough
work that drives growth for our clients."
Martin Murphy began his advertising career as a copywriter in 1990 at the age of
18. After stints at Leo Burnett, JWT, Ball Partnership and BAM
SSB in Sydney, he was offered the post of Executive Creative Director
of Euro RSCG Singapore/Malaysia, in February 2000.
He has a wealth of experience across many brands including SBS, Asia
Pacific Breweries, Yahoo!, Volvo, Reckitt Benckiser, Nestle, Unilever,
Red Bull, Philips, Peugeot, and Sara Lee.
His work has gained recognition at major award shows including Cannes,
Clio, One Show, Asian Advertising Awards, and AWARD.
He was a tutor of AWARD School in Australia for five years, co-Chairman
for two years and was a tutor for the Institute of Advertising Singapore
for three years. He was also a member of the Havas Worldwide Creative
Board while at Euro RSCG Singapore, and has been a judge at AWARD and
the Singapore CCAs.
Martin Murphy left Euro RSCG in 2005 and took a break from the business while
continuing with his rugby career (he played for both the national
Singapore 15's and 7's rugby teams). He returned as a freelance
consultant and led several successful pitches including a global
experiential marketing project for Tiger Beer on behalf of The Works (an
agency with offices in London, New York and Sydney).
Says Martin Murphy: "I'm looking forward to working back in the Australian industry and working with The Furnace. They have a great portfolio of brands, which presents a terrific opportunity for me. I'm also looking forward to working with Anthony Gregorio and Russel Howcroft. They are both supporters of great ideas and I admire where they want to take the agency."

As of July 1, Ernie Clark ACS will join the Spirit Films team of directors that includes Roh Smith, Vera Hong, Brendan Young and Wayne Maule.
With over 30 years experience Ernie is a highly respected and talented director/dop whose knowledge and creative vision is a great asset to Spirit Films.
Paula Smith, Executive Producer of Spirit Films previously worked as Ernie’s producer for over eleven years and is thrilled to be working with him again.
With a long list of credits Ernie has worked on some of the world’s biggest brands and in particular automotive commercials such as Volkswagen, Mazda, Ford, Holden, Mitsubishi and Subaru.
“The only thing that stays the same is change." Ernie said. “And this is a wonderful change for me. Paula and I have such a great working relationship so I am thrilled to join forces again under the Spirit Films banner."
For Ernie’s latest reel or any of the other Spirit Directors contact:
Paula Smith
Executive Producer
info@spiritfilms.com.au



Australia had its best ever haul of Lions at Cannes this year, with one Grand Prix, 10 Gold (including Promo Lions), 6 Silver and 19 Bronze, placing us 4th in the world (1320 points) behind the mighty USA (2860 points), UK (2600) and Germany (1800). It was also a great year for New Zealand, being placed 9th in the world with 780 points. South Africa came 5th (1020), Brazil 6th (940), Argentina 7th (920), France 8th (800) and Spain 10th (640).
CB POINTS METHOD: Grand Prix (100), Titanium (80), Gold (60), Silver (40), Bronze (20). Promo Lions are equal to Gold.

Australia just missed out on yet another Grand Prix at Cannes, this time the big one, the Film Lions, with the Carlton Draught ‘Big Ad’ via George Patterson Y&R, Melbourne beaten by the Guinness ‘Noitulove’ spot via AMV/BBDO, London. Big Ad scored Australia’s only Gold Lion, one of only 12 handed out on the night. Australia scored six Bronze Lions, with Publicis Mojo Sydney leading the way with three: Nike ‘Reincarnate’, Nike ‘Maureen’ and Wateraid Australia ‘Blackwater Springs’. Bronze Lions also went to Olympus ‘Laksa’ via Saatchi & Saatchi, Sydney, McDonald’s ‘Inner Child’ via Leo Burnett Sydney and the Lynxjet campaign via Lowe Hunt Sydney.
New Zealand had a disappointing final night, with only two Bronze Lions, one for Land Transport NZ ‘High Rise’ via Clemenger BBDO Wellington and Auckland City Mission ‘Pavement’ via Publicis Mojo, Auckland.
Regionally, Thailand did well, scoring two Gold Lions, one for Smooth-E ‘Love Story’ via JEH United, Bangkok and Bangkok Insurance via Creative Juice\GI Bangkok.


In a controversial decision, the Cannes Titanium jury, led by BBDO worldwide ECD David Lubars, awarded only one Titanium Lion, to Design Barcode, Japan and only two other entries made it as finalists - Droga 5’s ‘Still Free’ for Ecko Unlimited, which won the Cyber Grand Prix earlier in the week, from the USA (although Droga says we can claim it for Australia) and Monopoly Live via Tribal DDB London.
The jury all agreed that the Design Barcode work (http://www.d-barcode.com/index.html#) was a totally original concept, which is exactly what the Titanium was all about.
The awarding of the Titanium Lion to a small Japanese design agency that has re-designed barcodes caused its fair share controversy.
Feathers weren’t ruffled because the barcode idea won – it truly is a ground-breaking and stunning concept – but the fact that the judging panel wanted a never-been-done-before idea meant that integrated campaigns like VB ‘Boonie’, Virgin Mobile ‘Jason Donovan’, Adidas ‘Be the Ball’, Tooheys ‘Stolen Glasses’ and Lynxjet did not get up.
Integrated campaigns can be brilliant, but they are not new, argued the jury president David Lubars.
“We wanted to return to the original charter of the Titanium – Titanium is about the new, the first," Lubars said.
Cannes chairman Terry Savage conceded the goal posts had been shifted and he is considering introducing Integrated Lions next year.
Controversy aside, the jury was unanimous in its decision to award Design Barcode.
The concept is a simple one – the agency has scored copyright to design all barcodes as branding devices. An example is the barcode on all merchandise for the Hiroshima Museum – it is in the shape of a mushroom cloud.
“We think this idea can lift the world and lift people. It could become a beautiful, global piece," said Lubars. “It talks to literally everyone on earth."
Another jury member, Australia’s Craig Davis, said the idea was literally an invention.
BMF Sydney ’s Warren Brown added: “This has been right under our noses. It’s quite stunning. It stopped us all in our tracks the moment we saw it."
Lubars praised the VB ‘Boonie’ concept, saying all jurors thought the idea was brilliant and it was seriously considered for a Titanium Lion. The Boonie Doll was given to all jurors and were the hottest merchandise piece of the week.






































































Another big day yesterday, with the Campaign Brief Villa Pool Party attracting a huge crowd of creatives from Australia, New Zealand, Asia and around the world. The party, held in conjunction with Curious Films, Bob Industries and YoungGuns, featured saucy French nurses who helped soothe poor hungover creatives with drip fed shots of vodka and later entertained the throng with a few topless laps of the pool. Yes, it was like one of Hef's parties in 75.
AWARD has a new home and new phone number:
Telephone: 61 2 8297 3877
Fax: 61 2 8297 3801
AWARD
QVB 1055
Sydney NSW 1230
For Courier Deliveries only:
Level 11, 89 York St
Sydney NSW 2000
Staff:
Pauline Smyth – Account Manager
Lucy Mckee – Manager
pauline@awardonline.com
lucymckee@awardonline.com
Telephone: 61 2 8297 3877
Fax: 61 2 8297 3801
AWARD
QVB 1055
Sydney NSW 1230
For Courier Deliveries only:
Level 11, 89 York St
Sydney NSW 2000
Staff:
Pauline Smyth – Account Manager
Lucy Mckee – Manager
pauline@awardonline.com
lucymckee@awardonline.com

David Lubars, BBDO worldwide creative chief and president of the Titanium Lions jury, has made the following statement:
“Because Titanium is such a prestigious and specialised award, the shortlist is short - 3 in total. We prefer to hold this list to avoid creating too much conjecture before the award ceremony."
CB hears only one Titanium will be awarded, to Japan. No VB Boonie, no Virgin Mobile 'Jason Donovan', no Lynxjet, no Adidas 'Be the Ball', no Tooheys 'Stolen Glasses'.
What a joke is the common consensus by everyone this morning.
There will be riots in the Palais today and tomorrow when the ad punters hear that!
Commercial production company @radical.media has made two appointments in the Sydney office to ramp up both local and international support for @radical.media’s roster of directors and to ensure the company continues to provide the highest levels of creativity and production for its ad agency partners and advertisers.
Rob Galluzzo, currently Executive Producer, becomes the Managing Director of Sydney, and Jen Beitler moves to Sydney from the New York office to become the Head of Production.
Frank Scherma, co-proprietor of @radical.media, said these appointments in the Sydney office are an important part of providing the right resources to expand the directors’ opportunities across a range of platforms.
“This is an exciting time for @radical.media and our directors. Rob and Jen will continue our company’s commitment to supporting and fostering our talented directors. They will play an important role in expanding our commercial production work in Sydney, across Asia and around the world," Scherma said.
“Commercials are our core business, and we have always been at the cutting edge. As the industry metamorphoses Rob and Jen will ensure that we remain a step ahead of the changes so that we continue to provide the best help to our ad agency partners and their clients."
Scherma said that Beitler will be an important asset within the Sydney office. “Jen has worked with every office and every director of the @radical.media network and will continue to do so," Scherma said. “She has extensive knowledge, awareness and contacts around the world and her abilities on an international level will be a boon for our directors in the Australian market and the ad agencies and clients who work with them."
Current Managing Director Loewn Steel, who established the Sydney office of @radical.media eight years ago, is leaving for personal family reasons.
Scherma said he was surprised and saddened by Steel’s resignation but understood her decision. “Loewn has been a part of the family since @radical.media started in Sydney and her contribution has been immeasurable. The group is facing an exciting future and Loewn was meant to be a part of that."
Steel said: “I am confident in handing over to Galluzzo and Beitler who will maintain Sydney as an integral part of the @radical.media global network. I have been fortunate to work with the best team in the country and I have had eight fantastic years here.
“While some people believe our industry is becoming harder as it undergoes rapid change, I think the future is really exciting and it’s bittersweet that it’s all
happening as I am leaving."
Galluzzo expressed gratitude for his experience working with Steel. “Loewn has been my mentor. The industry is changing so rapidly and in such exciting directions, I wish she was staying so we could embrace it together."
The change in management will take effect over the next month.
Rob Galluzzo, currently Executive Producer, becomes the Managing Director of Sydney, and Jen Beitler moves to Sydney from the New York office to become the Head of Production.
Frank Scherma, co-proprietor of @radical.media, said these appointments in the Sydney office are an important part of providing the right resources to expand the directors’ opportunities across a range of platforms.
“This is an exciting time for @radical.media and our directors. Rob and Jen will continue our company’s commitment to supporting and fostering our talented directors. They will play an important role in expanding our commercial production work in Sydney, across Asia and around the world," Scherma said.
“Commercials are our core business, and we have always been at the cutting edge. As the industry metamorphoses Rob and Jen will ensure that we remain a step ahead of the changes so that we continue to provide the best help to our ad agency partners and their clients."
Scherma said that Beitler will be an important asset within the Sydney office. “Jen has worked with every office and every director of the @radical.media network and will continue to do so," Scherma said. “She has extensive knowledge, awareness and contacts around the world and her abilities on an international level will be a boon for our directors in the Australian market and the ad agencies and clients who work with them."
Current Managing Director Loewn Steel, who established the Sydney office of @radical.media eight years ago, is leaving for personal family reasons.
Scherma said he was surprised and saddened by Steel’s resignation but understood her decision. “Loewn has been a part of the family since @radical.media started in Sydney and her contribution has been immeasurable. The group is facing an exciting future and Loewn was meant to be a part of that."
Steel said: “I am confident in handing over to Galluzzo and Beitler who will maintain Sydney as an integral part of the @radical.media global network. I have been fortunate to work with the best team in the country and I have had eight fantastic years here.
“While some people believe our industry is becoming harder as it undergoes rapid change, I think the future is really exciting and it’s bittersweet that it’s all
happening as I am leaving."
Galluzzo expressed gratitude for his experience working with Steel. “Loewn has been my mentor. The industry is changing so rapidly and in such exciting directions, I wish she was staying so we could embrace it together."
The change in management will take effect over the next month.

The Aussie clichés abound, with a fair whack of our 21 shortlisted TV spots at Cannes featuring beer, babes and BBQs. Our Kiwi contingent is a little more sophisticated, with an art gallery representing one of four NZ spots making the grade.
The Carlton Draught Big Ad via George Patterson Y&R Melbourne has made the list of course, one of half a dozen being considered for the Grand Prix, as has their Carlton MID ‘Blokebots’ spot.
It will come as no shock that Lowe Hunt Sydney’s Lynx Jet campaign has three spots nominated – further speculating talk around Cannes that it is a real contender for the Titanium.
Meanwhile, the joys of barbecuing lamb in the Australian Meat and Livestock spot by BMF Sydney has also been shortlisted.
Other Australian work on the shortlist:
Saatchi & Saatchi Sydney – ‘Laces’ for Olay
Saatchi & Saatchi Sydney – ‘Laksa’ for Olympus
Saatchi & Saatchi Sydney – ‘Lend a Hand’ for UNIFEM White Ribbon Day
Publicis Mojo Sydney – ‘Reincarnate’ for Nike
Publicis Mojo Sydney - ‘Maureen’ for Nike
Publicis Mojo Sydney – ‘Blackwater Springs’ for Wateraid Australia
BWM Sydney – ‘Education’ for Telstra Big Pond
BWM Sydney - ‘Bagpipes’ for Telstra Bigpond
Grey Melbourne – ‘Haunted’ for Transport Accident Commission
Grey Melbourne - 'Reconstruction' for Transport Accident Commission
Leo Burnett Sydney – ‘Inner Child’ for McDonald’s
Leo Burnett Sydney - Heineken 'Past Experiences'
Clemenger BBDO Melbourne – ‘Dental Record’ for Duracell Batteries
Clemenger BBDO Sydney – ‘Cheer Squad’ for Nicorette
Spinach Melbourne – ‘Agent Provocateur’ for First National Real Estate
Three Drunk Monkeys, Sydney – ‘Glove’ for Foxtel
Film Shortlist: New Zealand
Saatchi & Saatchi Auckland – ‘Happy together’ for Toyota RAV4
Saatchi & Saatchi Auckland – ‘Art in the 60s’ for Auckland Art Gallery
Clemenger BBDO Wellington - 'High Rise' for Land Transport NZ
Clemenger BBDO Wellington - 'Numbers' for Land Transport NZ
Publicis Mojo Auckland – ‘pavement’ for Auckland City Mission
Assignment Auckland – ‘Life’ for AMP Insurance

Aah Cannes, perfect one day, full of Gold, Silver and Bronze (and a Grand Prix) for Aussies and Kiwis the next.
Today saw the announcement of the Cyber and Press Lions with the highlight of Cyber seeing Australia's David Droga, this year's president of the Cannes juries, scooping up the Cyber Lions Grand Prix for Droga5’s ‘Still Free’ viral spot.
‘Still Free’ created a whirlwind of media coverage in the USA, including making it onto CNN and forcing the Pentagon to release an official denial that security had been breached.
The spot shows grainy, hand held images of graffiti artists apparently breaching security and spraying Air Force One with Still Free for client Mark Ecko Enterprises.
Leo Burnett Sydney won a Silver Lions in the Cyber category for its World Wildlife Fund ‘Wallaby’ work. A Bronze Lion went to Tequila Sydney for its ‘Trailer Crashers’ campaign for Newline Cinema.
Press proved a bonanza with New Zealand landing every colour of Lion and Australian agencies scoring one Silver and three Bronze.
Gold went to Publicis Mojo Auckland for its Ketchup Sachet for Campaign Against Landmines.
Saatchi & Saatchi in both Australia and NZ put in a sterling performance, literally, scoring two Silver Lions, as well as a Bronze.
The Auckland agency won for its World Wildlife Fund campaign as well as Bronze for Bose, while Saatchi & Saatchi Sydney won a Silver Lion for thev Olay campaign.
Bronze also went to Clemenger BBDO, Sydney for its Legends Condoms campaign and to Publicis Mojo Sydney for its Toyota ‘Flip’ ad.
To top off the Antipodean celebrations, Aussie expat Leo Premutico, now based in New York, picked up his third Gold Lion this week for his 42Below work for Saatchi & Saatchi.

Scott Whybin, chairman of Whybin\ TBWA Australia and this year's Australian Press Juror (pictured left with Warren Brown yesterday), lead the charge against a myriad of scams entered. Here's what he has to say on the topic:
I was glad to judge Cannes this year. Let me just say that I was worried (as a lot of people have been) about the virus of visual puns and metaphors with logos bottom right becoming de rigeur to win a Lion. To be blunt, it’s often hard to stop, with 18 different countries judging the language barriers.
Lack of strategy, lack of brand ownership and generics can often be an insidious feature with international juries.
Having said that, there was a collective, well let’s say almost collective belief that as jurors, we had to get back to the stuff that really matters.
Whilst I can’t tell you the winners, let’s just say the Asia Pacific has done really well.
Scam ads must die (we’ll find you out). Propositions are back in fashion. Generics should be outlawed and Asia Pacific is back in town.
My bet?
Go Thailand, India, NZ and Australia and there might be a few surprises from other countries as well. I was quiet proud of our region in that it came to the real work the Asian Pacific region shone.
It seems that when Asia particularly stops thinking about barriers in regards to language and starts thinking about simple strategically based idea, they can do it with the best of them. There were no real country dominations, no domination by the US or the UK and a real spread internationally. This is a great thing. But something for you to think about: Asia Pacific did really well and one gets the feeling that once you get the scam ads out and back to the real business of advertising and ideas borne out of products, we can really kick arse. As a region I’m sure you’re going to like what you hear.
But this is just rumour from me.

















For many Australian and New Zealand delegates, an invite to the infamous CB Colombe d'Or Legendary Lunch is the highlight of Cannes week. And why not, set as it is in the world's most beautiful garden retaurant, where you can peruse a Monet or Picasso in la toilettes. Meanwhile, here are a few pics from yesterday, some taken on Scott Whybin's boat, which is moored near the Palais. Whybin has just finished judging print and the shortlist will be announceed tomorrow. Later a few of us, including Gold and double Silver Lion winner David Nobay from Saatchi's Sydney, had dinner at the exquisite La Gavroche in the Old Town.

Australia and New Zealand have once again put in a remarkable performance with last night’s media and outdoor awards delivering an impressive Grand Prix, four Gold, five Silver and four Bronze.
The ever-popular Lynx jet campaign was again a stand out, scoring the Media Grand Prix and a gold Media Lion for Universal McCann and Lowe Hunt, Sydney.
Another sexy babe, Miss Green M&M, won a Silver Media Lion for Starcom Melbourne.
And in a déjà vu moment, Whybin/TBWA Auckland’s high-profile ‘Be the Ball’ for adidas came tantalisingly close to winning the Outdoor Grand Prix as it did in the Direct category.
It was one of two left standing for the major gong, which went to Fallon London’s Tate Gallery campaign.
Instead, ‘Be the Ball’ was awarded a Gold Lion, as was George Patterson/Y&R Melbourne for its Chupa Chups outdoor campaign and Saatchi & Saatchi Sydney for their Tooheys Old campaign.
Saatchi & Saatchi Sydney also won two Silver Lions for Toyota and Lion Nathan and a Bronze Lion for Proctor & Gamble's Olay.
Both Y&R New Zealand and Publicis Mojo Auckland won Silver Lions for Nokia and Hells Pizza respectively.
The four Bronzes went to: M&C Saatchi for its San Diego Zoo poster, Publicis Mojo Sydney for its Creative Brands campaign, Lowe Hunt Sydney for its Unilever campaign and Colenso BBDO, Auckland for Monaco work.
Aussie Leo Premutico, now at Saatchi & Saatchi New York, picked up two Gold Lions for his 42 Below and Allume Systems campaigns.
The only disappointment for today was a lack of Lions in the radio category. Mike Edmonds, from Perth agency, Meerkats and a radio jury member, said that Australia ‘s number of entries was “incredibly low". (see separate story)
The only category in Cannes not to score any wins for Australia or New Zealand so far has been the radio category.
Mike Edmonds from Perth shop, Meerkats was on the radio jury and said Australia’s level of entries was “incredibly low".
“I have heard a few spots back in Australia that would have gotten up at least to the discussion stage," he said.
He agreed the standards were very high – there were only four out of 1034 spots he heard that he didn’t like – but argued that Australia could have held its own if more campaigns had been entered.
One problem, he believed, was the misunderstanding that many creative in agencies have about entering radio in Cannes.
Edmonds said that every spot is taken in context, with a lot of time taken by jurers to understand the audience, the country and the meaning of the language.
“I can guarantee that every spot is given due consideration and has the full opportunity to be understood in its context," he said.
Twelve Gold, 12 Silver and 30 Bronze were handed out, with the Grand Prix going to the DDB Chicago for its long-running Bud Light Beer campaign.
Mike Edmonds from Perth shop, Meerkats was on the radio jury and said Australia’s level of entries was “incredibly low".
“I have heard a few spots back in Australia that would have gotten up at least to the discussion stage," he said.
He agreed the standards were very high – there were only four out of 1034 spots he heard that he didn’t like – but argued that Australia could have held its own if more campaigns had been entered.
One problem, he believed, was the misunderstanding that many creative in agencies have about entering radio in Cannes.
Edmonds said that every spot is taken in context, with a lot of time taken by jurers to understand the audience, the country and the meaning of the language.
“I can guarantee that every spot is given due consideration and has the full opportunity to be understood in its context," he said.
Twelve Gold, 12 Silver and 30 Bronze were handed out, with the Grand Prix going to the DDB Chicago for its long-running Bud Light Beer campaign.
























































































































