The 28th AWARD Call for Entry has gone live online.
New Developments 2006:
AWARD will now accept work that has appeared anywhere in the world, with the
following requirements:
A - In all non-craft categories, work must have originated and been
completed in Asia, New Zealand or Australia.
B - In craft categories, the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.
(AWARD incorporates the following countries: Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Pakistan, New Zealand, Philippines, Singapore, Taiwan, Thailand, Vietnam.)
Eligibility Dates are: First published or aired between August 1st 2005 - July 21st 2006.
CLOSING DATES FOR THE CATEGORIES LISTED- television & cinema, radio, interactive media, "none of the above", direct marketing, mixed media, graphic design:
CLOSING JULY 28- print, outdoor posters, innovative media:
CLOSING AUGUST 4

Contact Lucy Mckee or Pauline Smyth at AWARD:
www.awardonline.com
Telephone +61 2 8297 3877
Fax: +61 2 8297 3801

While the leisurecrats were colluding at Columbe D’or,
pissing it up at the Palais and voyeuring at the villa, the workers,
left at mill, sort respite at Eat City.
The ‘No Cannes Do’ celebrated its third year at Sydney’s
Eat City with major sponsors Fairfax supported by Capitol Films and FBI.
Fairfax showed how easy it is to get to Cannes with a display of
finalists for this year’s Young Creative Award with Marketing
Manager Martin Curnow calling for more entries next year.
Donna Svanberg of Capitol presented the Gold Silver and Bronze
‘Lyins’ donate by FBI, which was won by Geoff Reid of JWT.

Russel Howcroft, CEO of The Furnace, announced today Rob Martin Murphy
will be joining The Furnace as their new national creative director, replacing Jay Furby. Furby, who was in Cannes last week, has left the agency to pursue other options in both Australia and overseas.
Martin Murphy will have overall responsibility for the creative leadership of The
Furnace in Sydney and Melbourne, and he starts his new role next Monday,
3 July.
Says Howcroft: "Rob is a great ideas guy and we're excited to
have him on board managing the creative product of The Furnace. Rob's
role is to build on our reputation of delivering superb, breakthrough
work that drives growth for our clients."
Martin Murphy began his advertising career as a copywriter in 1990 at the age of
18. After stints at Leo Burnett, JWT, Ball Partnership and BAM
SSB in Sydney, he was offered the post of Executive Creative Director
of Euro RSCG Singapore/Malaysia, in February 2000.
He has a wealth of experience across many brands including SBS, Asia
Pacific Breweries, Yahoo!, Volvo, Reckitt Benckiser, Nestle, Unilever,
Red Bull, Philips, Peugeot, and Sara Lee.
His work has gained recognition at major award shows including Cannes,
Clio, One Show, Asian Advertising Awards, and AWARD.
He was a tutor of AWARD School in Australia for five years, co-Chairman
for two years and was a tutor for the Institute of Advertising Singapore
for three years. He was also a member of the Havas Worldwide Creative
Board while at Euro RSCG Singapore, and has been a judge at AWARD and
the Singapore CCAs.
Martin Murphy left Euro RSCG in 2005 and took a break from the business while
continuing with his rugby career (he played for both the national
Singapore 15's and 7's rugby teams). He returned as a freelance
consultant and led several successful pitches including a global
experiential marketing project for Tiger Beer on behalf of The Works (an
agency with offices in London, New York and Sydney).
Says Martin Murphy: "I'm looking forward to working back in the Australian industry and working with The Furnace. They have a great portfolio of brands, which presents a terrific opportunity for me. I'm also looking forward to working with Anthony Gregorio and Russel Howcroft. They are both supporters of great ideas and I admire where they want to take the agency."

As of July 1, Ernie Clark ACS will join the Spirit Films team of directors that includes Roh Smith, Vera Hong, Brendan Young and Wayne Maule.
With over 30 years experience Ernie is a highly respected and talented director/dop whose knowledge and creative vision is a great asset to Spirit Films.
Paula Smith, Executive Producer of Spirit Films previously worked as Ernie’s producer for over eleven years and is thrilled to be working with him again.
With a long list of credits Ernie has worked on some of the world’s biggest brands and in particular automotive commercials such as Volkswagen, Mazda, Ford, Holden, Mitsubishi and Subaru.
“The only thing that stays the same is change." Ernie said. “And this is a wonderful change for me. Paula and I have such a great working relationship so I am thrilled to join forces again under the Spirit Films banner."
For Ernie’s latest reel or any of the other Spirit Directors contact:
Paula Smith
Executive Producer
info@spiritfilms.com.au

Australia had its best ever haul of Lions at Cannes this year, with one Grand Prix, 10 Gold (including Promo Lions), 6 Silver and 19 Bronze, placing us 4th in the world (1320 points) behind the mighty USA (2860 points), UK (2600) and Germany (1800). It was also a great year for New Zealand, being placed 9th in the world with 780 points. South Africa came 5th (1020), Brazil 6th (940), Argentina 7th (920), France 8th (800) and Spain 10th (640).
CB POINTS METHOD: Grand Prix (100), Titanium (80), Gold (60), Silver (40), Bronze (20). Promo Lions are equal to Gold.

Australia just missed out on yet another Grand Prix at Cannes, this time the big one, the Film Lions, with the Carlton Draught ‘Big Ad’ via George Patterson Y&R, Melbourne beaten by the Guinness ‘Noitulove’ spot via AMV/BBDO, London. Big Ad scored Australia’s only Gold Lion, one of only 12 handed out on the night. Australia scored six Bronze Lions, with Publicis Mojo Sydney leading the way with three: Nike ‘Reincarnate’, Nike ‘Maureen’ and Wateraid Australia ‘Blackwater Springs’. Bronze Lions also went to Olympus ‘Laksa’ via Saatchi & Saatchi, Sydney, McDonald’s ‘Inner Child’ via Leo Burnett Sydney and the Lynxjet campaign via Lowe Hunt Sydney.
New Zealand had a disappointing final night, with only two Bronze Lions, one for Land Transport NZ ‘High Rise’ via Clemenger BBDO Wellington and Auckland City Mission ‘Pavement’ via Publicis Mojo, Auckland.
Regionally, Thailand did well, scoring two Gold Lions, one for Smooth-E ‘Love Story’ via JEH United, Bangkok and Bangkok Insurance via Creative Juice\GI Bangkok.

In a controversial decision, the Cannes Titanium jury, led by BBDO worldwide ECD David Lubars, awarded only one Titanium Lion, to Design Barcode, Japan and only two other entries made it as finalists - Droga 5’s ‘Still Free’ for Ecko Unlimited, which won the Cyber Grand Prix earlier in the week, from the USA (although Droga says we can claim it for Australia) and Monopoly Live via Tribal DDB London.
The jury all agreed that the Design Barcode work (http://www.d-barcode.com/index.html#) was a totally original concept, which is exactly what the Titanium was all about.
The awarding of the Titanium Lion to a small Japanese design agency that has re-designed barcodes caused its fair share controversy.
Feathers weren’t ruffled because the barcode idea won – it truly is a ground-breaking and stunning concept – but the fact that the judging panel wanted a never-been-done-before idea meant that integrated campaigns like VB ‘Boonie’, Virgin Mobile ‘Jason Donovan’, Adidas ‘Be the Ball’, Tooheys ‘Stolen Glasses’ and Lynxjet did not get up.
Integrated campaigns can be brilliant, but they are not new, argued the jury president David Lubars.
“We wanted to return to the original charter of the Titanium – Titanium is about the new, the first," Lubars said.
Cannes chairman Terry Savage conceded the goal posts had been shifted and he is considering introducing Integrated Lions next year.
Controversy aside, the jury was unanimous in its decision to award Design Barcode.
The concept is a simple one – the agency has scored copyright to design all barcodes as branding devices. An example is the barcode on all merchandise for the Hiroshima Museum – it is in the shape of a mushroom cloud.
“We think this idea can lift the world and lift people. It could become a beautiful, global piece," said Lubars. “It talks to literally everyone on earth."
Another jury member, Australia’s Craig Davis, said the idea was literally an invention.
BMF Sydney ’s Warren Brown added: “This has been right under our noses. It’s quite stunning. It stopped us all in our tracks the moment we saw it."
Lubars praised the VB ‘Boonie’ concept, saying all jurors thought the idea was brilliant and it was seriously considered for a Titanium Lion. The Boonie Doll was given to all jurors and were the hottest merchandise piece of the week.

Another big day yesterday, with the Campaign Brief Villa Pool Party attracting a huge crowd of creatives from Australia, New Zealand, Asia and around the world. The party, held in conjunction with Curious Films, Bob Industries and YoungGuns, featured saucy French nurses who helped soothe poor hungover creatives with drip fed shots of vodka and later entertained the throng with a few topless laps of the pool. Yes, it was like one of Hef's parties in 75.

AWARD has a new home and new phone number:

Telephone: 61 2 8297 3877
Fax: 61 2 8297 3801

AWARD
QVB 1055
Sydney NSW 1230

For Courier Deliveries only:

Level 11, 89 York St
Sydney NSW 2000

Staff:
Pauline Smyth – Account Manager
Lucy Mckee – Manager

pauline@awardonline.com
lucymckee@awardonline.com

The Aussie trade press journos were taken for a drink by Lord Saatchi and Tom Dery, and who should walk by? None other than Lord Saatchi's former accountant, Sir Martin Sorrell. This is probably the only photo (top) of the two of them since around 1980.

The Aussie and Kiwi contingent at Cannes took over Morrisons Irish Bar to cheer Australia into the last 16 of the World Cup. What an awesome night. This is surely Australia's lucky week, in both soccer and advertising. Here's to the Bid Ad winning the Grand Prix tomorrow night!

David Lubars, BBDO worldwide creative chief and president of the Titanium Lions jury, has made the following statement:
“Because Titanium is such a prestigious and specialised award, the shortlist is short - 3 in total. We prefer to hold this list to avoid creating too much conjecture before the award ceremony."
CB hears only one Titanium will be awarded, to Japan. No VB Boonie, no Virgin Mobile 'Jason Donovan', no Lynxjet, no Adidas 'Be the Ball', no Tooheys 'Stolen Glasses'.
What a joke is the common consensus by everyone this morning.
There will be riots in the Palais today and tomorrow when the ad punters hear that!

Commercial production company @radical.media has made two appointments in the Sydney office to ramp up both local and international support for @radical.media’s roster of directors and to ensure the company continues to provide the highest levels of creativity and production for its ad agency partners and advertisers.
Rob Galluzzo, currently Executive Producer, becomes the Managing Director of Sydney, and Jen Beitler moves to Sydney from the New York office to become the Head of Production.
Frank Scherma, co-proprietor of @radical.media, said these appointments in the Sydney office are an important part of providing the right resources to expand the directors’ opportunities across a range of platforms.
“This is an exciting time for @radical.media and our directors. Rob and Jen will continue our company’s commitment to supporting and fostering our talented directors. They will play an important role in expanding our commercial production work in Sydney, across Asia and around the world," Scherma said.
“Commercials are our core business, and we have always been at the cutting edge. As the industry metamorphoses Rob and Jen will ensure that we remain a step ahead of the changes so that we continue to provide the best help to our ad agency partners and their clients."
Scherma said that Beitler will be an important asset within the Sydney office. “Jen has worked with every office and every director of the @radical.media network and will continue to do so," Scherma said. “She has extensive knowledge, awareness and contacts around the world and her abilities on an international level will be a boon for our directors in the Australian market and the ad agencies and clients who work with them."
Current Managing Director Loewn Steel, who established the Sydney office of @radical.media eight years ago, is leaving for personal family reasons.
Scherma said he was surprised and saddened by Steel’s resignation but understood her decision. “Loewn has been a part of the family since @radical.media started in Sydney and her contribution has been immeasurable. The group is facing an exciting future and Loewn was meant to be a part of that."
Steel said: “I am confident in handing over to Galluzzo and Beitler who will maintain Sydney as an integral part of the @radical.media global network. I have been fortunate to work with the best team in the country and I have had eight fantastic years here.
“While some people believe our industry is becoming harder as it undergoes rapid change, I think the future is really exciting and it’s bittersweet that it’s all
happening as I am leaving."
Galluzzo expressed gratitude for his experience working with Steel. “Loewn has been my mentor. The industry is changing so rapidly and in such exciting directions, I wish she was staying so we could embrace it together."
The change in management will take effect over the next month.

The Aussie clichés abound, with a fair whack of our 21 shortlisted TV spots at Cannes featuring beer, babes and BBQs. Our Kiwi contingent is a little more sophisticated, with an art gallery representing one of four NZ spots making the grade.
The Carlton Draught Big Ad via George Patterson Y&R Melbourne has made the list of course, one of half a dozen being considered for the Grand Prix, as has their Carlton MID ‘Blokebots’ spot.
It will come as no shock that Lowe Hunt Sydney’s Lynx Jet campaign has three spots nominated – further speculating talk around Cannes that it is a real contender for the Titanium.
Meanwhile, the joys of barbecuing lamb in the Australian Meat and Livestock spot by BMF Sydney has also been shortlisted.
Other Australian work on the shortlist:
Saatchi & Saatchi Sydney – ‘Laces’ for Olay
Saatchi & Saatchi Sydney – ‘Laksa’ for Olympus
Saatchi & Saatchi Sydney – ‘Lend a Hand’ for UNIFEM White Ribbon Day
Publicis Mojo Sydney – ‘Reincarnate’ for Nike
Publicis Mojo Sydney - ‘Maureen’ for Nike
Publicis Mojo Sydney – ‘Blackwater Springs’ for Wateraid Australia
BWM Sydney – ‘Education’ for Telstra Big Pond
BWM Sydney - ‘Bagpipes’ for Telstra Bigpond
Grey Melbourne – ‘Haunted’ for Transport Accident Commission
Grey Melbourne - 'Reconstruction' for Transport Accident Commission
Leo Burnett Sydney – ‘Inner Child’ for McDonald’s
Leo Burnett Sydney - Heineken 'Past Experiences'
Clemenger BBDO Melbourne – ‘Dental Record’ for Duracell Batteries
Clemenger BBDO Sydney – ‘Cheer Squad’ for Nicorette
Spinach Melbourne – ‘Agent Provocateur’ for First National Real Estate
Three Drunk Monkeys, Sydney – ‘Glove’ for Foxtel
Film Shortlist: New Zealand
Saatchi & Saatchi Auckland – ‘Happy together’ for Toyota RAV4
Saatchi & Saatchi Auckland – ‘Art in the 60s’ for Auckland Art Gallery
Clemenger BBDO Wellington - 'High Rise' for Land Transport NZ
Clemenger BBDO Wellington - 'Numbers' for Land Transport NZ
Publicis Mojo Auckland – ‘pavement’ for Auckland City Mission
Assignment Auckland – ‘Life’ for AMP Insurance

Aah Cannes, perfect one day, full of Gold, Silver and Bronze (and a Grand Prix) for Aussies and Kiwis the next.
Today saw the announcement of the Cyber and Press Lions with the highlight of Cyber seeing Australia's David Droga, this year's president of the Cannes juries, scooping up the Cyber Lions Grand Prix for Droga5’s ‘Still Free’ viral spot.
‘Still Free’ created a whirlwind of media coverage in the USA, including making it onto CNN and forcing the Pentagon to release an official denial that security had been breached.
The spot shows grainy, hand held images of graffiti artists apparently breaching security and spraying Air Force One with Still Free for client Mark Ecko Enterprises.
Leo Burnett Sydney won a Silver Lions in the Cyber category for its World Wildlife Fund ‘Wallaby’ work. A Bronze Lion went to Tequila Sydney for its ‘Trailer Crashers’ campaign for Newline Cinema.
Press proved a bonanza with New Zealand landing every colour of Lion and Australian agencies scoring one Silver and three Bronze.
Gold went to Publicis Mojo Auckland for its Ketchup Sachet for Campaign Against Landmines.
Saatchi & Saatchi in both Australia and NZ put in a sterling performance, literally, scoring two Silver Lions, as well as a Bronze.
The Auckland agency won for its World Wildlife Fund campaign as well as Bronze for Bose, while Saatchi & Saatchi Sydney won a Silver Lion for thev Olay campaign.
Bronze also went to Clemenger BBDO, Sydney for its Legends Condoms campaign and to Publicis Mojo Sydney for its Toyota ‘Flip’ ad.
To top off the Antipodean celebrations, Aussie expat Leo Premutico, now based in New York, picked up his third Gold Lion this week for his 42Below work for Saatchi & Saatchi.

Scott Whybin, chairman of Whybin\ TBWA Australia and this year's Australian Press Juror (pictured left with Warren Brown yesterday), lead the charge against a myriad of scams entered. Here's what he has to say on the topic:

I was glad to judge Cannes this year. Let me just say that I was worried (as a lot of people have been) about the virus of visual puns and metaphors with logos bottom right becoming de rigeur to win a Lion. To be blunt, it’s often hard to stop, with 18 different countries judging the language barriers.
Lack of strategy, lack of brand ownership and generics can often be an insidious feature with international juries.
Having said that, there was a collective, well let’s say almost collective belief that as jurors, we had to get back to the stuff that really matters.
Whilst I can’t tell you the winners, let’s just say the Asia Pacific has done really well.
Scam ads must die (we’ll find you out). Propositions are back in fashion. Generics should be outlawed and Asia Pacific is back in town.
My bet?
Go Thailand, India, NZ and Australia and there might be a few surprises from other countries as well. I was quiet proud of our region in that it came to the real work the Asian Pacific region shone.
It seems that when Asia particularly stops thinking about barriers in regards to language and starts thinking about simple strategically based idea, they can do it with the best of them. There were no real country dominations, no domination by the US or the UK and a real spread internationally. This is a great thing. But something for you to think about: Asia Pacific did really well and one gets the feeling that once you get the scam ads out and back to the real business of advertising and ideas borne out of products, we can really kick arse. As a region I’m sure you’re going to like what you hear.
But this is just rumour from me.

For many Australian and New Zealand delegates, an invite to the infamous CB Colombe d'Or Legendary Lunch is the highlight of Cannes week. And why not, set as it is in the world's most beautiful garden retaurant, where you can peruse a Monet or Picasso in la toilettes. Meanwhile, here are a few pics from yesterday, some taken on Scott Whybin's boat, which is moored near the Palais. Whybin has just finished judging print and the shortlist will be announceed tomorrow. Later a few of us, including Gold and double Silver Lion winner David Nobay from Saatchi's Sydney, had dinner at the exquisite La Gavroche in the Old Town.

Australia and New Zealand have once again put in a remarkable performance with last night’s media and outdoor awards delivering an impressive Grand Prix, four Gold, five Silver and four Bronze.
The ever-popular Lynx jet campaign was again a stand out, scoring the Media Grand Prix and a gold Media Lion for Universal McCann and Lowe Hunt, Sydney.
Another sexy babe, Miss Green M&M, won a Silver Media Lion for Starcom Melbourne.
And in a déjà vu moment, Whybin/TBWA Auckland’s high-profile ‘Be the Ball’ for adidas came tantalisingly close to winning the Outdoor Grand Prix as it did in the Direct category.
It was one of two left standing for the major gong, which went to Fallon London’s Tate Gallery campaign.
Instead, ‘Be the Ball’ was awarded a Gold Lion, as was George Patterson/Y&R Melbourne for its Chupa Chups outdoor campaign and Saatchi & Saatchi Sydney for their Tooheys Old campaign.
Saatchi & Saatchi Sydney also won two Silver Lions for Toyota and Lion Nathan and a Bronze Lion for Proctor & Gamble's Olay.
Both Y&R New Zealand and Publicis Mojo Auckland won Silver Lions for Nokia and Hells Pizza respectively.
The four Bronzes went to: M&C Saatchi for its San Diego Zoo poster, Publicis Mojo Sydney for its Creative Brands campaign, Lowe Hunt Sydney for its Unilever campaign and Colenso BBDO, Auckland for Monaco work.
Aussie Leo Premutico, now at Saatchi & Saatchi New York, picked up two Gold Lions for his 42 Below and Allume Systems campaigns.
The only disappointment for today was a lack of Lions in the radio category. Mike Edmonds, from Perth agency, Meerkats and a radio jury member, said that Australia ‘s number of entries was “incredibly low". (see separate story)

The only category in Cannes not to score any wins for Australia or New Zealand so far has been the radio category.
Mike Edmonds from Perth shop, Meerkats was on the radio jury and said Australia’s level of entries was “incredibly low".
“I have heard a few spots back in Australia that would have gotten up at least to the discussion stage," he said.
He agreed the standards were very high – there were only four out of 1034 spots he heard that he didn’t like – but argued that Australia could have held its own if more campaigns had been entered.
One problem, he believed, was the misunderstanding that many creative in agencies have about entering radio in Cannes.
Edmonds said that every spot is taken in context, with a lot of time taken by jurers to understand the audience, the country and the meaning of the language.
“I can guarantee that every spot is given due consideration and has the full opportunity to be understood in its context," he said.
Twelve Gold, 12 Silver and 30 Bronze were handed out, with the Grand Prix going to the DDB Chicago for its long-running Bud Light Beer campaign.

One of the highlights of Cannes week is always the Fairfax Australia/NZ party, which was held last night at the beach bar of the Martinez Hotel. Nearly 200 rolled up to help celebrate a record haul of Lions in the Promo Lions and Lions Direct awards, presented just before the party.

Hot creative work for Tooheys 'Stolen Glasses' and the Lynxjet campaign have impressed the judges at the shortlist stage of the Cannes Cyber Lions. For New Zealand, Adidas 'Be the Ball', Telecom NZ 'Rubbish Film Festival' and NZ Girl 'Stunt that never was' should go hopefully on to win metal.

MEDIA LIONS SHORTLIST: AUSTRALIA

STOLEN GLASSES
LION NATHAN AUSTRALIA
TOOHEYS EXTRA DRY BEER
OPTIMEDIA AUSTRALIA
AUSTRALIA

LYNX CLICKS AUSTRALIA
UNILEVER LYNX
LYNX CLICK BODY SPRAY
NAKED COMMUNICATIONS
AUSTRALIA

LYNX CLICKS AUSTRALIA
UNILEVER LYNX
LYNX CLICK BODY SPRAY
NAKED COMMUNICATIONS
AUSTRALIA

LAUNCHING AN AIRLINE ON THE SMELL OF A LYNX CAN
LYNX
LYNXJET BODYSPRAY
UNIVERSAL McCANN
AUSTRALIA

LAUNCHING AN AIRLINE ON THE SMELL OF A LYNX CAN
LYNX
LYNXJET BODYSPRAY
UNIVERSAL McCANN
AUSTRALIA

ZERO MOVEMENT
COCA-COLA SOUTH PACIFIC
COCA-COLA ZERO
NAKED COMMUNICATIONS
AUSTRALIA

SCHMACKOS SCHMOVIE STEALS THE SHOW
MASTERFOODS AUSTRALIA NEW ZEALAND
SCHMACKOS DOG SNACKS
STARCOM WORLDWIDE (AUSTRALIA)
AUSTRALIA

MORE THAN JUST A GAME
SONY COMPUTER ENTERTAINMENT
PSP GAME CONSOLE
STARCOM WORLDWIDE (AUSTRALIA)
AUSTRALIA

MISS GREEN
MASTERFOODS AUSTRALIA NEW ZEALAND
M&MS GREEN MIX
STARCOM WORLDWIDE (AUSTRALIA)
AUSTRALIA

MEDIA LIONS SHORTLIST: NEW ZEALAND

BE THE BALL
ADIDAS
FIFA 2006 WORLD CUP MATCH BALL
WHYBIN\TBWA
NEW ZEALAND

BE THE BALL
ADIDAS
FIFA 2006 WORLD CUP MATCH BALL
WHYBIN\TBWA
NEW ZEALAND

STUNT THAT NEVER WAS
NZGIRL
ONLINE MAGAZINE
OMD NEW ZEALAND
NEW ZEALAND

GET SPONSORED BY CORUBA
THE RUM COMPANY
CORUBA RUM
OMD NEW ZEALAND
NEW ZEALAND

PUSH THE BUTTON
TELECOM NEW ZEALAND
MOBILE PHONE SERVICES
TOUCH/CAST
NEW ZEALAND

RUBBISH FILM FESTIVAL
TELECOM NEW ZEALAND
VIDEO-CAPABLE MOBILE PHONES
SAATCHI & SAATCHI
NEW ZEALAND

AUTO TRADER COVERS
LAND TRANSPORT NEW ZEALAND
SPEED-DRIVING PREVENTION
CLEMENGER BBDO
NEW ZEALAND

DON'T DRINK AND DRIVE
LAND TRANSPORT NEW ZEALAND
DRINK-DRIVING PREVENTION
CLEMENGER BBDO
NEW ZEALAND

STICK MAN
DVD UNLIMITED
DVD HIRE
WRC
NEW ZEALAND

Australia has nine entries shortlisted at the shortlist stage of the Cannes Cyber Lions, including the highly fancied Virgin Mobile 'Jason Donovan' campaign.

CYBER LIONS SHORTLST

JASON DONOVAN
VIRGIN MOBILE
MOBILE TELECOMMUNICATIONS PROVIDER
NetX
AUSTRALIA

TAKENOTE.COM.AU VIA STAEDTLER
STAEDTLER PACIFIC
WRITING INSTRUMENTS
HOST
AUSTRALIA

MOVE AS ONE
LEXUS AUSTRALIA
LEXUS IS 250
SAATCHI & SAATCHI
AUSTRALIA
PHOBIAS

VIRGIN ATLANTIC AIRLINES
BUSINESS CLASS AIRLINE
NetX
AUSTRALIA

WEDDING CRASHERS CAMPAIGN
NEWLINE CINEMA
WEDDING CRASHERS MOVIE
TEQUILA\DIGITAL SYDNEY
AUSTRALIA

TRAILER CRASHERS VIRAL
NELWINE CINEMA
WEDDING CRASHERS MOVIE
TEQUILA\DIGITAL SYDNEY
AUSTRALIA

WALLABY
WORLD WILDLIFE FUND AUSTRALIA
DONATIONS APPEAL
LEO BURNETT
AUSTRALIA

ALBATROSS
WORLD WILDLIFE FUND AUSTRALIA
WILDLIFE CONSERVATION & AWARENESS
LEO BURNETT
AUSTRALIA

HEART
THE CHILDREN'S HOSPITAL AT WESTMEAD
HOSPITAL FUNDRAISING
WUNDERMAN AUSTRALIA
AUSTRALIA

The Lynx Jet babes welcomed VB’s Boonie on board the Promo Lions show.
George Patterson Y&R Melbourne’s popular talking man was well received by all jury members, according to Australian jury member Glen Condie from Maverick.
“I love Boonie and was worried that he wouldn’t translate, but it did - jury members from 15 other countries got it," he said.
Overall in the promo category, Australia picked up three Promo Lions – two for Lynx Jet and one for Boonie. New Zealand also picked up three, two for TBWA\Whybin and one for Saatchi & Saatchi.
No Gold, Silver or Bronze were awarded, only the Grand Prix and Promo Lions. Next year the colour of the metal will differ.

PROMO LIONS: AUSTRALIA

LYNXJET
FMCG,excluding beverages
MALE BODY SPRAY
UNILEVER AUSTRALASIA
AUSTRALIA
LOWE HUNT Sydney

LYNXJET
Best Integrated Promotional Campaign
MALE BODY SPRAY
UNILEVER AUSTRALASIA
AUSTRALIA
LOWE HUNT Sydney

VB BOONIE
Alcoholic Drinks
VICTORIA BITTER
FOSTER'S GROUP
AUSTRALIA
GEORGE PATTERSON Y&R Melbourne

PROMO LIONS: NEW ZEALAND

STAND IN BLACK
Sponsorship or Partnership Campaigns
2005 BRITISH & IRISH LIONS RUGBY UNION TOUR
ADIDAS
NEW ZEALAND
TBWA\WHYBIN Auckland

BE THE BALL
Sponsorship or Partnership Campaigns
FIFA 2006 WORLD CUP MATCH BALL LAUNCH
ADIDAS
NEW ZEALAND
TBWA\WHYBIN Auckland

RUBBISH FILM FESTIVAL
Best Use of Digital Media
VIDEO CAPABLE MOBILE PHONES
TELECOM NEW ZEALAND
NEW ZEALAND
SAATCHI & SAATCHI Auckland

Love ‘em or hate ‘em, those busty Lynx Jet babes with legs up to here were the stars of Cannes on day one.
Lowe Hunt Sydney’s Lynx Jet campaign, which appeared on the cover of CB in December last year, was a standout winner for Australia, picking up two Gold and one Bronze Lion for Direct. Australia was the third most awarded country in the Lions Direct – winning three Gold, a Silver and five Bronze.
The third Gold Lion went to Host Sydney for its “Enjoy Responsibly" campaign for Virgin Mobile.
The sexy Lynx Jet ‘mosties’ were just pipped at the post for the Grand Prix. The tussle for the Grand Prix was “intense" said jury president Steve Harrison, creative director of Wunderman Worldwide.
Harrison said he was among those fighting the fight for Lynx Jet to pick up the major gong: “Lynx Jet has panache and is great fun – it is a wonderful big brand idea," he said.
He also rejected any criticism that the campaign should have generated controversy over sexism.
“It’s difficult not to be sexist when it’s Lynx deodorant. The difficulty is how do you keep interest without being in bad taste. I don’t think the campaign is sexist at all," he added.
M&C Saatchi Sydney picked up three Bronze Lions – one for NRMA Insurance “Wallpaper" and two for its Australian Red Cross Blood Service “Blood Box" work.
Ogilvy & Mather Asia Pacific won a Silver Lion for IBM while BMF picked up a Bronze for its “Ted on Tap’ campaign for Lion Nathan.
Australia punched above its weight, as usual, said direct jury member Dave King, creative director, direct, M&C Saatchi Australia: “Australia ranked number three for overall gongs, which is brilliant considering the size of our market. We won the second most Gold Lions after Germany, which dominated the overall awards with five Gold out of their 15 gongs," King said.
New Zeaand also performed admirably, winning two Gold, two Silver and one Bronze Lion.

GOLD LIONS: AUSTRALIA

UNILEVER AUSTRALASIA
AUSTRALIA
LYNXJET
Fast Moving Consumer Goods
LYNX BODY SPRAY
LOWE HUNT Sydney

UNILEVER AUSTRALASIA
AUSTRALIA
LYNXJET
Integrated Solutions
LYNX BODY SPRAY
LOWE HUNT Sydney

VIRGIN MOBILE AUSTRALIA
AUSTRALIA
ENJOY RESPONSIBLY
Commercial Public Services
MOBILE TELECOMMUNICATIONS
HOST Sydney

SILVER LIONS: AUSTRALIA

IBM
AUSTRALIA
REPLICANT
Business Products & Services
BLADE CENTRE HS20
OGILVY & MATHER ASIA PACIFIC Sydney

BRONZE LIONS: AUSTRALIA

LION NATHAN AUSTRALIA
AUSTRALIA
TED ON TAP
Fast Moving Consumer Goods
TOOHEYS EXTRA DRY BEER
BMF Sydney

IAG
AUSTRALIA
WALLPAPER
Financial Products and Services
LANDLORD INSURANCE
M&C SAATCHI Sydney

AUSTRALIAN RED CROSS BLOOD SERVICE
AUSTRALIA
BLOOD BOX
Charities, public health & safety
BLOOD DONATION
M&C SAATCHI Sydney

AUSTRALIAN RED CROSS BLOOD SERVICE
AUSTRALIA
BLOOD BOX POSTER
Direct Response Print
BLOOD DONATION
M&C SAATCHI Sydney

UNILEVER AUSTRALASIA
AUSTRALIA
LYNXJET MOSTESSES
Alternative Media
LYNX BODY SPRAY
LOWE HUNT Sydney

GOLD LIONS: NEW ZEALAND

BANK OF NEW ZEALAND
NEW ZEALAND
BODY PARTS
Financial Products and Services
STUDENT BANKING SERVICES
AIM PROXIMITY Auckland

ASB BANK
NEW ZEALAND
BOOTSCRAPER
Financial Products and Services
RURAL BANKING
TEQUILA\AUCKLAND

SILVER LIONS: NEW ZEALAND

NESTLÉ PURINA PETCARE
NEW ZEALAND
MILKOHOLICS
Fast Moving Consumer Goods
DRY CATFOOD
OGILVYONE WORLDWIDE Auckland

TELEVISION NEW ZEALAND
NEW ZEALAND
FINDING NEMO
B2B: Advertising & Media
TV2 ADVERTISING SPACE
SAATCHI & SAATCHI Auckland

BRONZE LIONS: NEW ZEALAND

WHYBIN\TBWA & TEQUILANEW ZEALAND
SNOWMAN
B2B: Advertising & Media
ADVERTISING AGENCY
TEQUILA\AUCKLAND

Australia has only four spots shortlisted in the Cannes Radio Lions, with the best chance for metal the Lamb 'Australia Day' commercial via BMF, Sydney. New Zealand fared worse with three spots shortlisted.

RADIO LIONS SHORTLIST: AUSTRALIA

AUSTRALIA DAY
MEAT & LIVESTOCK AUSTRALIA
LAMB
BMF
AUSTRALIA

TORIN'O'
AMALGAMATED HOLDINGS
THREDBO SKI RESORT
CLEMENGER BBDO SYDNEY
AUSTRALIA

NO BREAK
TAC (TRANSPORT ACCIDENT COMMISSION)
ROAD SAFETY
CLEMENGER BBDO MELBOURNE
AUSTRALIA

BIG GIRL
GRANNY'S PIES & CAKES
BAKED GOODS
MARKETFORCE
AUSTRALIA

RADIO LIONS SHORTLIST: NEW ZEALAND


RHINO
DB DRAUGHT BEER
DB DRAUGHT BEER
SAATCHI & SAATCHI
NEW ZEALAND

CHEERLEADERS
DB DRAUGHT BEER
DB DRAUGHT BEER
SAATCHI & SAATCHI
NEW ZEALAND

MOVIE
GEORGE WESTERN FOODS
BIG BEN PIES
M&C SAATCHI
NEW ZEALAND

Australia has a serious chance to win the inaugural Promo Lions Grand Prix, with both VB ‘Boonie’ and Lynxjet in contention. Some ad punters believe only the Adidas ‘Be the Ball’ via TBWA\Whybin, Auckland will beat these two.

PROMO LIONS SHORTLIST: AUSTRALIA

VB BOONIE
FOSTER'S GROUP
VICTORIA BITTER
GEORGE PATTERSON Y&R
AUSTRALIA

LYNXJET
UNILEVER AUSTRALASIA
MALE BODY SPRAY
LOWE HUNT
AUSTRALIA

LYNXJET
UNILEVER AUSTRALASIA
MALE BODY SPRAY
LOWE HUNT
AUSTRALIA

AUSTRALIAN LAUNCH
MAXXIUM AUSTRALIA
ABSOLUT CUT VODKA
NAKED COMMUNICATIONS
AUSTRALIA

PROMO LIONS SHORTLIST: NEW ZEALAND

BE THE BALL
ADIDAS
FIFA 2006 WORLD CUP MATCH BALL LAUNCH
WHYBIN\TBWA
NEW ZEALAND

STAND IN BLACK
ADIDAS
2005 BRITISH & IRISH LIONS RUGBY UNION TOUR
WHYBIN\TBWA
NEW ZEALAND

RUBBISH FILM FESTIVAL
TELECOM NEW ZEALAND
VIDEO CAPABLE MOBILE PHONES
SAATCHI & SAATCHI
NEW ZEALAND

COME TOGETHER
DUREX
CONDOMS
DDB NEW ZEALAND
NEW ZEALAND

BOOTSCRAPER
ASB BANK
RURAL BANKING
TEQUILA\AUCKLAND
NEW ZEALAND

Virgin Mobile, Lynxjet, Tooheys and Nike are all through to the shortlist stage of the Lions Direct, and fingers are crossed in the Australian camp that they all convert to Gold Lions tonight. And there is high hopes that either Virgin Mobile or Lynxjet might even get the Grand Prix.

CANNES LIONS DIRECT SHORTLIST: AUSTRALIA

ENJOY RESPONSIBLY
VIRGIN MOBILE AUSTRALIA
MOBILE TELECOMMUNICATIONS
HOST

AUSTRALIATED ON TAP
LION NATHAN AUSTRALIA
TOOHEYS EXTRA DRY BEER
BMF
AUSTRALIA

LYNXJET
UNILEVER AUSTRALASIA
LYNX BODY SPRAY
LOWE HUNT
AUSTRALIA

LYNXJET MOSTESSES
UNILEVER AUSTRALASIA
LYNX BODY SPRAY
LOWE HUNT
AUSTRALIA

LYNXJET
UNILEVER AUSTRALASIA
LYNX BODY SPRAY
LOWE HUNT
AUSTRALIA

RUN YOURSELF UGLY
NIKE AUSTRALIA
RUNNING APPAREL
PUBLICIS MOJO AUSTRALIA

AUSTRALIA
WALLPAPER
IAG
LANDLORD INSURANCE
M&C SAATCHI
AUSTRALIA

REPLICANT
IBM
BLADE CENTRE HS20
OGILVY & MATHER ASIA PACIFIC
AUSTRALIA

BLOOD BOX
AUSTRALIAN RED CROSS BLOOD SERVICE
BLOOD DONATION
M&C SAATCHI
AUSTRALIA

BLOOD BOX POSTER
AUSTRALIAN RED CROSS BLOOD SERVICE
BLOOD DONATION
M&C SAATCHI
AUSTRALIA

CANDID CANBERRA
AUSTRALIAN CAPITAL TOURISM
CANBERRA TOURISM
LEAP
AUSTRALIA

CANNES LIONS DIRECT SHORTLIST: NEW ZEALAND

MILKOHOLICS
NESTLÉ PURINA PETCARE
DRY CATFOOD
OGILVYONE WORLDWIDE
NEW ZEALAND

TORN
NISSAN NZ
NISSAN PATHFINDER/MURANO
TEQUILA\AUCKLAND
NEW ZEALAND

SNOWMAN
WHYBIN\TBWA & TEQUILAADVERTISING AGENCY
TEQUILA\AUCKLAND
NEW ZEALAND

BODY PARTS
BANK OF NEW ZEALAND
STUDENT BANKING SERVICES
AIM PROXIMITY
NEW ZEALAND

BOOTSCRAPER
ASB BANK
RURAL BANKING
TEQUILA\AUCKLAND
NEW ZEALAND

FINDING NEMO
TELEVISION NEW ZEALAND
TV2 ADVERTISING SPACE
SAATCHI & SAATCHI
NEW ZEALAND

KETCHUP SACHET
CAMPAIGN AGAINST LANDMINES
CAMPAIGN AGAINST LANDMINES
PUBLICIS MOJO
NEW ZEALAND

SWEET DEAL
TELECOM NEW ZEALAND
MOBILE PHONES
AIM PROXIMITY
NEW ZEALAND

ORIGINAL ART SALE
ORIGINAL ART SALE
ART SALE
DDB NEW ZEALAND
NEW ZEALAND

Australia has put in a stellar performance at the shortlist stage of the Cannes Outdoor Lions, with 36 ads making the cut. CB Agency of the Year Saatchi & Saatchi, Sydney lead the agency pack with 17, almost half the Australian total. The highly fancied Lynxjet work from Lowe Hunt, Sydney also made the cut.

CANNES OUTDOOR LIONS SHORTLIST: AUSTRALIA

FART
LION NATHAN
TOOHEYS OLD BEER
SAATCHI & SAATCHI
AUSTRALIA

BUS
LION NATHAN
TOOHEYS OLD BEER
SAATCHI & SAATCHI
AUSTRALIA

SPONGE BATH
LION NATHAN
TOOHEYS OLD BEER
SAATCHI & SAATCHI
AUSTRALIA

BUGGER ALL
LION NATHAN
TOOHEYS OLD BEER
SAATCHI & SAATCHI
AUSTRALIA

DRINK DRIVING
TOYOTA
TOYOTA SAFETY MESSAGE
SAATCHI & SAATCHI
AUSTRALIA

BIKE
TOYOTA
TOYOTA PRIUS WITH REAR VIEW CAMERA
SAATCHI & SAATCHI
AUSTRALIA

TRUCK
TOYOTA
TOYOTA PRIUS WITH REAR VIEW CAMERA
SAATCHI & SAATCHI
AUSTRALIA

BOOK
TOYOTA
TOYOTA PRIUS WITH REAR VIEW CAMERA
SAATCHI & SAATCHI
AUSTRALIA

TUNISIA
LEXUS AUSTRALIA
LEXUS LX470
SAATCHI & SAATCHI
AUSTRALIA

EVEREST
LEXUS AUSTRALIA
LEXUS LX470
SAATCHI & SAATCHI
AUSTRALIA

ALPS
LEXUS AUSTRALIA
LEXUS LX470
SAATCHI & SAATCHI
AUSTRALIA

TREE
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

CUPBOARD
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

CURTAIN
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

TREE
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

CUPBOARD
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

CURTAIN
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

GLENGARRY
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

BAJA
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

PYONGYANG
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

GLENGARRY
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

BAJA
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

PYONGYANG
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

BILL
CREATIVE BRANDS
ENVIRONMENTALLY FRIENDLY CLEANING PRODUCTS
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

FAX
CREATIVE BRANDS
ENVIRONMENTALLY FRIENDLY CLEANING PRODUCTS
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

SHOPPING LIST
CREATIVE BRANDS
ENVIRONMENTALLY FRIENDLY CLEANING PRODUCTS
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

GREEN BILLPOSTER
CREATIVE BRANDS
ENVIRONMENTALLY FRIENDLY CLEANING PRODUCTS
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

GO BAREFOOT
NIKE AUSTRALIA
NIKE FREE TRAINERS
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

APPLE
CADBURY SCHWEPPES
CHUPA CHUPS
GEORGE PATTERSON Y&R
AUSTRALIA

CHERRY
CADBURY SCHWEPPES
CHUPA CHUPS
GEORGE PATTERSON Y&R
AUSTRALIA

ORANGE
CADBURY SCHWEPPES
CHUPA CHUPS
GEORGE PATTERSON Y&R
AUSTRALIA

CONTORTIONIST
SCA
SORBENT CLEAN & FRESH TOILET WIPES
CLEMENGER BBDO MELBOURNE
AUSTRALIA

HORSE'S ASS
SCA
SORBENT CLEAN & FRESH TOILET WIPES
CLEMENGER BBDO MELBOURNE
AUSTRALIA

TWINS
LION NATHAN
LEGENDS CONDOMS
CLEMENGER BBDO SYDNEY
AUSTRALIA

IMMIGRATION FORM
SAN DIEGO ZOO
MONKEY TRAILS
M&C SAATCHI
AUSTRALIA

SHIT SCARED ZEBRA
SAN DIEGO ZOO
LION ATTRACTION
M&C SAATCHI
AUSTRALIA


CANNES OUTDOOR LIONS SHORTLIST: NEW ZEALAND

MOORED
BOSE
MARINE SPEAKERS
SAATCHI & SAATCHI
NEW ZEALAND

HEARSES
KIWICARE
NO ANTS SPRAY
GREY WORLDWIDE
NEW ZEALAND

OFFICE
NOKIA
NOKIA VIDEO CALLING
Y&R NEW ZEALAND
NEW ZEALAND

GYM
NOKIA
NOKIA VIDEO CALLING
Y&R NEW ZEALAND
NEW ZEALAND

SUPERMARKET
NOKIA
NOKIA VIDEO CALLING
Y&R NEW ZEALAND
NEW ZEALAND

DELIVER
HELLS PIZZA
PIZZA RESTAURANT
PUBLICIS MOJO
NEW ZEALAND

THINKING OF YOU TOO
HELLS PIZZA
PIZZA RESTAURANT
PUBLICIS MOJO
NEW ZEALAND

DRUNK
HELLS PIZZA
PIZZA RESTAURANT
PUBLICIS MOJO
NEW ZEALAND

ARMLESS
MONACO
STUBBS THE ZOMBIE CONSOLE GAME
COLENSO BBDO
NEW ZEALAND

LEGLESS
MONACO
STUBBS THE ZOMBIE CONSOLE GAME
COLENSO BBDO
NEW ZEALAND

HEADLESS
MONACO
STUBBS THE ZOMBIE CONSOLE GAME
COLENSO BBDO
NEW ZEALAND

NEW ZEALAND
MIZUNO
GOLF EQUIPMENT
PUBLICIS MOJO
NEW ZEALAND

JAPAN
MIZUNO
GOLF EQUIPMENT
PUBLICIS MOJO
NEW ZEALAND

MANHOLE
BMW
BMW MINI
COLENSO BBDO
NEW ZEALAND

BOOKMARKS
NEW ZEALAND BOOK COUNCIL
BOOK COUNCIL
COLENSO BBDO
NEW ZEALAND

BE THE BALL
ADIDAS
FOOTBALL
TBWA\WHYBIN
NEW ZEALAND

CANNES OUTDOOR LIONS SHORTLIST: ASIA

COP
DANONE BISCUITS INDONESIA
ENERGY BISCUIT
PERWANAL SAATCHI & SAATCHI
INDONESIA

BRIDE
TAI-FONG INTERNATIONAL
MEGA GULE
OGILVY & MATHER THAILAND
THAILAND

KISS
PIDILITE INDUSTRIES
FEVICOL ADHESIVE
OGILVY & MATHER
INDIA

GROUP PHOTO
NIKON MALAYSIA
CAMERA
NAGA DDB MALAYSIA
MALAYSIA

TUNNEL
SNAP-ON TOOLS
BLUE POINT POWER DRILLS
VYAS GIANNETTI CREATIVE
INDIA

ARMCHAIR
ELECTROLUX
VACUUM CLEANER
LOWE BANGKOK
THAILAND

WALL CLOCK
ELECTROLUX
VACUUM CLEANER
LOWE BANGKOK
THAILAND

KEYBOARD
ELECTROLUX
VACUUM CLEANER
LOWE BANGKOK
THAILAND

NIGHT CLUB
INDOSPORT (THAILAND)
TORCH MAGLITE
BBDO BANGKOK
THAILAND

PANTY
KODAK (THAILAND)
SD CARD
OGILVY & MATHER THAILAND
THAILAND

PRISONER
KODAK (THAILAND)
SD CARD
OGILVY & MATHER THAILAND
THAILAND

BEAUTY PAGEANT
KODAK (THAILAND)
SD CARD
OGILVY & MATHER THAILAND
THAILAND

TETRIS
UNILEVER THAILAND
AXE BODY SPRAY
LOWE BANGKOK
THAILAND

BEACH
JIANGSU LONGLIQI BIOSCIENCE
SUNBLOCK
GUANTANG ADVERTISING
CHINA

FOOT CARE
MARKETING DEVELOPMENT
MINERY FOOT CARE
CREATIVE JUICE\G1 (TBWA)
THAILAND

CLASSROOM
NAILZ WORLD
OPI NAIL STRENGTHENER
LOWE & PARTNERS KUALA LUMPUR

MALAYSIA
PIGEONS
UNILEVER THAILAND
CLEAR ANTI-DANDRUFF SHAMPOO
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

TETRIS
UNILEVER THAILAND
AXE BODY SPRAY
LOWE BANGKOK
THAILAND

BEACH
JIANGSU LONGLIQI BIOSCIENCE
SUNBLOCK
GUANTANG ADVERTISING
CHINA

FOOT CARE
MARKETING DEVELOPMENT
MINERY FOOT CARE
CREATIVE JUICE\G1 (TBWA)
THAILAND

CLASSROOM
NAILZ WORLD
OPI NAIL STRENGTHENER
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

PIGEONS
UNILEVER THAILAND
CLEAR ANTI-DANDRUFF SHAMPOO
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

MOSQUITO
GODREJ SARA LEE
MOSQUITO REPELLENT
AMBIENCE PUBLICIS ADVERTISING
INDIA

BOTTOM
PFIZER THAILAND
NICORETTE GUM
JWT BANGKOK
THAILAND

PEEK
INFINIGHT
ENERGY CAPSULE
LOWE (CHENNAI)
INDIA

BLACK & RED
NIKE HONG KONG
SPORTSWEAR
JWT
CHINA

LUMINOUS COLOURS
NIKE HONG KONG
SPORTSWEAR
JWT
CHINA

MULTI-COLOURED
NIKE HONG KONG
SPORTSWEAR
JWT
CHINA

BLUE & YELLOW
NIKE HONG KONG
SPORTSWEAR
JWT
CHINA

BLACK & BLUE
NIKE HONG KONG
SPORTSWEAR
JWT
CHINA

ROLLER
CENTRAL GARMENT
WRANGLER JEANS
CREATIVE JUICE\G1 (TBWA)
THAILAND

BUTTON HOLE
CENTRAL GARMENT
WRANGLER JEANS
CREATIVE JUICE\G1 (TBWA)
THAILAND

THREADING A NEEDLE
CENTRAL GARMENT
WRANGLER JEANS
CREATIVE JUICE\G1 (TBWA)
THAILAND

COMIC
SARA LEE
WONDERBRA
McCANN ERICKSON INDIA
INDIA

KEY CHAIN
MERCEDES-BENZ
M-CLASS
OGILVY & MATHER ADVERTISING TAIWAN
TAIWAN

SIGHT
THE FLOWER COTTAGE
FLORIST
SAATCHI & SAATCHI
MALAYSIA

SCENT
THE FLOWER COTTAGE
FLORIST
SAATCHI & SAATCHI
MALAYSIA

EMOTION
THE FLOWER COTTAGE
FLORIST
SAATCHI & SAATCHI
MALAYSIA

WHITE
TOWER RECORDS
MUSIC STORE
DM9JAYMESYFU
THE PHILIPPINES

ALE ON SALE
IKEA
IKEA
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

DAISY
HAVANA FLORIST
INTERFLORA
SAATCHI & SAATCHI
MALAYSIA

SNAPDRAGON
HAVANA FLORIST
INTERFLORA
SAATCHI & SAATCHI
MALAYSIA

MAN
GODREJ NATURE'S BASKET
FARM PRODUCE STORE
MUDRA DDB
INDIA

JOHN
JARDINE RESTAURANT GROUP - PIZZA HUT HONG KONG
HALLOWEEN MENU
OGILVY & MATHER
HONG KONG

PETER
JARDINE RESTAURANT GROUP - PIZZA HUT HONG KONG
HALLOWEEN MENU
OGILVY & MATHER
HONG KONG

CROWD
JARDINE RESTAURANT GROUP - PIZZA HUT HONG KONG
HALLOWEEN MENU
OGILVY & MATHER
HONG KONG

BIRDS
VIRGIN ATLANTIC
AIRLINE
McCANN ERICKSON INDIA
INDIA

ANIMALS
VIRGIN ATLANTIC
AIRLINE
McCANN ERICKSON INDIA
INDIA

YOGIS
VIRGIN ATLANTIC
AIRLINE
McCANN ERICKSON INDIA
INDIA

CHICKENS
TOUCH COMMUNITY SERVICE
TRAVEL/TOURISM IN EAST TIMOR
OGILVY & MATHER
SINGAPORE

ROAD
TOUCH COMMUNITY SERVICE
TRAVEL/TOURISM IN EAST TIMOR
OGILVY & MATHER
SINGAPORE

MAZE
SONY
PLAYSTATION2
McCANN ERICKSON
MALAYSIA

FOREST
S.P. PRODUCTS
RECTA COMPASS
OGILVY & MATHER THAILAND
THAILAND

KEEP AWAY
ENTERBRAIN
RGB TOOL KIT PLAYSTATION GAME
HAKUHODO
JAPAN

VOLCANIC ASH
PHILIPPINE DAILY INQUIRER
NEWSPAPER
OGILVY & MATHER PHILIPPINES
THE PHILIPPINES

PREDICTIVE TEXT
THE ECONOMIST
MAGAZINE
OGILVY & MATHER PHILIPPINES
THE PHILIPPINES

FARSIGHTED
THE ECONOMIST
MAGAZINE
OGILVY & MATHER PHILIPPINES
THE PHILIPPINES

POON
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

FOLLOW
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

STARBURST
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

SMALL RAZOR
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

DOG-EARED
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

BIG RAZOR
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

WORLD MAP
DISCOVERY CHANNEL
TV CHANNEL
OGILVY & MATHER
INDIA

SHORT OSCAR
UNITED BROADCASTING CORPORATION GROUP
TV PROGRAMME
Y&R THAILAND
THAILAND

RAJU BOOT POLISH
STATE BANK OF INDIA
DEBIT CARD
MUDRA DDB
INDIA

BHOPAL GAS
DINODIA PHOTO LIBRARY
PHOTO LIBRARY
LEO BURNETT INDIA
INDIA

CRY
GETTY IMAGES (JAPAN)
IMAGE LIBRARY
OGILVY & MATHER JAPAN
JAPAN

SWEAT
GETTY IMAGES (JAPAN)
IMAGE LIBRARY
OGILVY & MATHER JAPAN
JAPAN

NOTHING BUT NET
NIKE
NIKE BASKETBALL
WIEDEN+KENNEDY TOKYO
JAPAN

AMARE STOUDEMIRE
NIKE
NIKE BASKETBALL
WIEDEN+KENNEDY TOKYO
JAPAN

SIR DUNK A LOT
NIKE
NIKE BASKETBALL
WIEDEN+KENNEDY TOKYO
JAPAN

DIRECTIONS
LAND ROVER OWNERS CLUB
CALL FOR MEMBERSHIP
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

CAR WASH
LAND ROVER OWNERS CLUB
CALL FOR MEMBERSHIP
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

CELL BATTERY FISH
MERCURY CELL BATTERIES RECYCLE HOTLINE
BATTERY RECYCLING AWERENESS
JWT TAIWAN
TAIWAN

BASKETBALL
THAI HEALTH PROMOTION FOUNDATION
EXERCISE CAMPAIGN
TBWA\THAILAND
THAILAND

GOAL
THAI HEALTH PROMOTION FOUNDATION
EXERCISE CAMPAIGN
TBWA\THAILAND
THAILAND

GEORGE BUSH
AMNESTY INTERNATIONAL MALAYSIA
AMNESTY LETTER WRITING CAMPAIGN
SAATCHI & SAATCHI
MALAYSIA

ZIMBABWE
AMNESTY INTERNATIONAL MALAYSIA
AMNESTY LETTER WRITING CAMPAIGN
SAATCHI & SAATCHI
MALAYSIA

IRAN
AMNESTY INTERNATIONAL MALAYSIA
AMNESTY LETTER WRITING CAMPAIGN
SAATCHI & SAATCHI
MALAYSIA

BUSH
AMNESTY INTERNATIONAL MALAYSIA
AMNESTY LETTER WRITING CAMPAIGN
SAATCHI & SAATCHI
MALAYSIA

MYANMAR
AMNESTY INTERNATIONAL MALAYSIA
AMNESTY LETTER WRITING CAMPAIGN
SAATCHI & SAATCHI
MALAYSIA

MAKE A STAND
WWF
ENVIRONMENTAL PROTECTION MESSAGE
OGILVY & MATHER BEIJING
CHINA

TOILET ROLL
RECYCLE
RECYCLING PROGRAMME
LOWE BANGKOK
THAILAND

GLASS
RECYCLE
RECYCLING PROGRAMME
LOWE BANGKOK
THAILAND

GIFTS
CHILDHOPE ASIA PHILIPPINES
STREET CHILDREN AWARENESS
BBDO GUERRERO ORTEGA
THE PHILIPPINES

FIREPLACE
CHILDHOPE ASIA PHILIPPINES
STREET CHILDREN AWARENESS
BBDO GUERRERO ORTEGA
THE PHILIPPINES

TREE
CHILDHOPE ASIA PHILIPPINES
STREET CHILDREN AWARENESS
BBDO GUERRERO ORTEGA
THE PHILIPPINES

PLAY BABY
CHILDCARE
CHILDREN'S RIGHTS AWARENESS
McCANN ERICKSON INDIA
INDIA

PENT MOUSE
CHILDCARE
CHILDREN'S RIGHTS AWARENESS
McCANN ERICKSON INDIA
INDIA

HUSTLERS
CHILDCARE
CHILDREN'S RIGHTS AWARENESS
McCANN ERICKSON INDIA
INDIA

LONG COPY BILLBOARD
MUMBAI TRAFFIC POLICE
PROMOTING USE OF PUBLIC TRANSPORT
CONTRACT ADVERTISING INDIA
INDIA

GIRAFFE
WWF
FORESTS FOR LIFE
OGILVY & MATHER THAILAND
THAILAND

LIVINGROOM
AWARE
DOMESTIC VIOLENCE AWARENESS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

BEDROOM
AWARE
DOMESTIC VIOLENCE AWARENESS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

ARM
HANDICAPPED ANIMAL WELFARE FOUNDATION
PUBLIC APPEAL
EURO RSCG FLAGSHIP
THAILAND

HAND
HANDICAPPED ANIMAL WELFARE FOUNDATION
PUBLIC APPEAL
EURO RSCG FLAGSHIP
THAILAND

LEG
HANDICAPPED ANIMAL WELFARE FOUNDATION
PUBLIC APPEAL
EURO RSCG FLAGSHIP
THAILAND

LORD OF THE RINGS
MIDLAND BOOKSHOP
BOOKSHOP
REDIFFUSION DY&R
INDIA

BUBBLES
SONY
PLAYSTATION2
McCANN ERICKSON
MALAYSIA

PILLAR
HASBRO
JENGA GAME
10AM COMMUNICATIONS
SINGAPORE

EGG
GROUPE SEB SINGAPORE
TEFAL NON-STICK PAN
10AM COMMUNICATIONS
SINGAPORE

RUBBLE
J H KIM TAEKWONDO INSTITUTE SINGAPORE
TAEKWONDO TRAINING
DDB WORLDWIDE
SINGAPORE

DEHYDRATION
PEPSI-COLA (THAI) TRADING
GATORADE SPORTS DRINK
FAR EAST DDB
THAILAND

PLANE
99 DA GROUP CENTRE
DOUBLE A PAPER
JWT MALAYSIA
MALAYSIA

WASTE PAPER TREE
'GRANTH' THE BOOK STORE
PAPER RECYCLING MESSAGE
ADFACTORS ADVERTISING
INDIA

CEMETERY
CANCER PATIENTS AID ASSOCIATION
ANTI-SMOKING MESSAGE
EVEREST BRAND SOLUTIONS
INDIA

DISAPPEARING ACT
WWF
ENVIRONMENTAL PROTECTION MESSAGE
OGILVY & MATHER BEIJING
CHINA

PORE
UNILEVER PHILIPPINES
POND'S ANTI-BACTERIAL FACIAL SCRUB
OGILVY & MATHER PHILIPPINES
THE PHILIPPINES

SCHICK SMOOTH
SCHICK (GUANGZHOU)
RAZOR
JWT
CHINA

AUTORICKSHAW
GILLETTE INDIA
BATTERIES
OGILVY & MATHER
INDIA

BUS
GILLETTE INDIA
BATTERIES
OGILVY & MATHER
INDIA

PUPPET
SONY (MALAYSIA)
PLAYSTATION2
SIL MALAYSIA
MALAYSIA

BROWN
ORICOM
ADVERTISING AGENCY
ORICOM
KOREA

WHITE
ORICO
ADVERTISING AGENCY
ORICOM
KOREA

GREY
ORICOM
ADVERTISING AGENCY
ORICOM
KOREA

MUTE AD
RSG INFOTECH
IPOD
REDIFFUSION DY&R
INDIA

SCHOOL BOY
G.H. STATIONERY COMPANY
BIC PENS
LEO BURNETT
SINGAPORE

SOLDIER
G.H. STATIONERY COMPANY
BIC PENS
LEO BURNETT
SINGAPORE

HUSBAND
G.H. STATIONERY COMPANY
BIC PENS
LEO BURNETT
SINGAPORE

HAIR
SONY PLAYSTATION PORTABLE
PSP PORTABLE GAMES CONSOLE
LEO BURNETT
SINGAPORE

SKIN
SONY PLAYSTATION PORTABLE
PSP PORTABLE GAMES CONSOLE
LEO BURNETT
SINGAPORE

EYE
SONY PLAYSTATION PORTABLE
PSP PORTABLE GAMES CONSOLE
LEO BURNETT
SINGAPORE

FLAG
KIMBERLY-CLARK
KLEENEX 2-PLY FACIAL TISSUE
JWT MALAYSIA
MALAYSIA

WIDOW
KIMBERLY-CLARK
KLEENEX 2-PLY FACIAL TISSUE
JWT MALAYSIA
MALAYSIA

OLD MAN
KIMBERLY-CLARK
KLEENEX 2-PLY FACIAL TISSUE
JWT MALAYSIA
MALAYSIA

TRAIN-STATION
LEGO SINGAPORE
LEGO
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

HANGAR
LEGO SINGAPORE
LEGO
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

Australia has a commendable 21 ads shortlisted in the Cannes Press Lions, with CB Agency of the Year Saatchi & Saatchi, Sydney leading the way with 8, followed by Publicis Mojo with 5. Saatchi has a good chance for a Lion with their U.N print campaign (pictured), while the highly fancied Lynxjet ads via Lowe Hunt, Sydney also made the cut.

PRESS SHORTLIST: AUSTRALIA

MILE HIGH CLUB
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

LYNXJET COMFORT
UNILEVER
LYNX DEODORANT
LOWE HUNT
AUSTRALIA

GWEN
MTV AUSTRALIA
MUSIC CHANNEL
LOWE HUNT
AUSTRALIA

TREE
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

CURTAIN
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

CUPBOARD
PROCTER & GAMBLE
OLAY SKIN CARE
SAATCHI & SAATCHI
AUSTRALIA

GRENADE
UNITED NATIONS
PEACE MESSAGE
SAATCHI & SAATCHI
AUSTRALIA

BOMB
UNITED NATIONS
PEACE MESSAGE
SAATCHI & SAATCHI
AUSTRALIA

LANCE FRANCE
NIKE AUSTRALIA
NIKE CYCLING
PUBLICIS MOJO
AUSTRALIA

GIRL
LEGENDS CONDOMS
CONDOMS
CLEMENGER BBDO SYDNEY
AUSTRALIA

TWINS
LEGENDS CONDOMS
CONDOMS
CLEMENGER BBDO SYDNEY
AUSTRALIA

BEAR
LEGENDS CONDOMS
CONDOMS
CLEMENGER BBDO SYDNEY
AUSTRALIA

AUSSIE
TOYOTA
TOYOTA LANDCRUISER
SAATCHI & SAATCHI
AUSTRALIA

ARCTIC
TOYOTA
TOYOTA LANDCRUISER
SAATCHI & SAATCHI
AUSTRALIA

OCEAN
TOYOTA
TOYOTA LANDCRUISER
SAATCHI & SAATCHI
AUSTRALIA

BILLY SHORT
TOYOTA MOTOR CORPORATION AUSTRALIA
TOYOTA POD CONCEPT CAR
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

TIMMY SMALL HEAD
TOYOTA MOTOR CORPORATION AUSTRALIA
TOYOTA POD CONCEPT CAR
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

JEFFREY LONG ARMS
TOYOTA MOTOR CORPORATION AUSTRALIA
TOYOTA POD CONCEPT CAR
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

FLIP
TOYOTA MOTOR CORPORATION AUSTRALIA
TOYOTA POD CONCEPT CAR
PUBLICIS MOJO AUSTRALIA
AUSTRALIA

HELP OR TAKE ONE
INTERNATIONAL CAMPAIGN TO BAN LANDMINES
LANDMINE AWARENESS
THE FURNACE
AUSTRALIA

PRESS SHORTLIST: NEW ZEALAND

BELIZE
WORLD WILDLIFE FUND
FOREST CONSERVATION
SAATCHI & SAATCHI
NEW ZEALAND

DAINTREE
WORLD WILDLIFE FUND
FOREST CONSERVATION
SAATCHI & SAATCHI
NEW ZEALAND

AMAZON
WORLD WILDLIFE FUND
FOREST CONSERVATION
SAATCHI & SAATCHI
NEW ZEALAND

PAPER BAG
DB BREWERIES
AMSTEL LIGHT BEER
SAATCHI & SAATCHI

BASHED CRAB
DB BREWERIES
AMSTEL LIGHT BEER
SAATCHI & SAATCHI

DROPPED PIE
DB BREWERIES
AMSTEL LIGHT BEER
SAATCHI & SAATCHI

BARKING
BOSE
NOISE REDUCING HEADPHONES
SAATCHI & SAATCHI
NEW ZEALAND

SCREAMING
BOSE
NOISE REDUCING HEADPHONES
SAATCHI & SAATCHI
NEW ZEALAND

ROARING
BOSE
NOISE REDUCING HEADPHONES
SAATCHI & SAATCHI
NEW ZEALAND

LIONESS
GOODMAN FIELDER / IRVINES
POCKET PIES
PUBLICIS MOJO

EAGLE
GOODMAN FIELDER / IRVINES
POCKET PIES
PUBLICIS MOJO

BEAR
GOODMAN FIELDER / IRVINES
POCKET PIES
PUBLICIS MOJO

UGLY OLD ROOT
SCHWEPPES
GINGER BEER
PUBLICIS MOJO

KETCHUP SACHET
CAMPAIGN AGAINST LANDMINES
LANDMINE AWARENESS
PUBLICIS MOJO
NEW ZEALAND

EYES
MULTIPLE SCLEROSIS
MULTIPLE SCLEROSIS AWARENESS WEEK
WHYBIN\TBWA
NEW ZEALAND

BLADDER
MULTIPLE SCLEROSIS
MULTIPLE SCLEROSIS AWARENESS WEEK
WHYBIN\TBWA
NEW ZEALAND

SLIDE CAMERA
PANASONIC
PANASONIC LUMIX CAMERA
CLEMENGER BBDO
NEW ZEALAND

MAKEOVER
GAMEHOG
COMPUTER GAME RENTAL
COLENSO BBDO
NEW ZEALAND

ACTION
GAMEHOG
COMPUTER GAME RENTAL
COLENSO BBDO
NEW ZEALAND

BLONDE
TONI & GUY NZ
HAIR ACADEMY
LOWE
NEW ZEALAND

BLACK
TONI & GUY NZ
HAIR ACADEMY
LOWE
NEW ZEALAND

BRUNETTE
TONI & GUY NZ
HAIR ACADEMY
LOWE
NEW ZEALAND


PRESS SHORTLIST: ASIA

FOOTBALL
NESTLÉ
MILO BAR
OGILVY & MATHER
SINGAPORE

FRISBEE
NESTLÉ
MILO BAR
OGILVY & MATHER
SINGAPORE

EXPRESS WAY
IONIQUE
IONIQUE FERTILIZER
OGILVY & MATHER THAILAND
THAILAND

BUILDING
IONIQUE
IONIQUE FERTILIZER
OGILVY & MATHER THAILAND
THAILAND

CITY
IONIQUE
IONIQUE FERTILIZER
OGILVY & MATHER THAILAND
THAILAND

ARMY
YSER MARKETING
TOYOGO PLASTICS
Y&R
MALAYSIA

PINK
VERASU GROUP
WUSTHORF KNIVES
SAATCHI & SAATCHI
THAILAND

STONE
STANLEY WORKS
HARDWARE PRODUCTS
OGILVY & MATHER THAILAND
THAILAND

WOOD
STAANLEY WORKS
HARDWARE PRODUCTS
OGILVY & MATHER THAILAND
THAILAND

METAL
STAANLEY WORKS
HARDWARE PRODUCTS
OGILVY & MATHER THAILAND
THAILAND

ANACONDA
INDOTHAI SPORTS
INOVA OUTDOOR TORCH
OGILVY & MATHER THAILAND
THAILAND

CROCODILE
INDOTHAI SPORTS
INOVA OUTDOOR TORCH
OGILVY & MATHER THAILAND
THAILAND

TIGER
INDOTHAI SPORTS
INOVA OUTDOOR TORCH
OGILVY & MATHER THAILAND
THAILAND

EGG
GROUPE SEB SINGAPORE
TEFAL NON-STICK PAN
McCANN ERICKSON SINGAPORE
SINGAPORE

CLASSROOM
NAILZ WORLD
OPI NAIL STRENGTHENER
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

DESPERATE HOUSEWIFE
GENERAL NUTRITION CENTRE
SLEEP AID
McCANN ERICKSON SINGAPORE
SINGAPORE

CONFIRMED BACHELOR
GENERAL NUTRITION CENTRE
SLEEP AID
McCANN ERICKSON SINGAPORE
SINGAPORE

HAPPY CAMPER
GENERAL NUTRITION CENTRE
SLEEP AID
McCANN ERICKSON SINGAPORE
SINGAPORE

COMIC
SARA LEE INDIA
WONDERBRA
McCANN ERICKSON INDIA
INDIA

TANK
WESTON CORPORATION
REEBOK CLIMATE WEAR
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

CROP TOP
WESTON CORPORATION
REEBOK CLIMATE WEAR
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

SKIRT
WESTON CORPORATION
REEBOK CLIMATE WEAR
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

STRAIGHT HAIRED PEOPLE
LEVI STRAUSS & CO. INDIA
LEVI'S SLIM JEANS
JWT INDIA
INDIA

GIRL LYING DOWN
LEVI STRAUSS & CO. INDIA
LEVI'S SLIM JEANS
JWT INDIA
INDIA

GUY & GIRL
LEVI STRAUSS & CO. INDIA
LEVI'S SLIM JEANS
JWT INDIA
INDIA

CURLY HAIRED PEOPLE
LEVI STRAUSS & CO. INDIA
LEVI'S SLIM JEANS
JWT INDIA
INDIA

GIRL SITTING UP
LEVI STRAUSS & CO. INDIA
LEVI'S SLIM JEANS
JWT INDIA
INDIA

I NEVER READ
BLUSH
WONDERBRA
DDB WORLDWIDE
SINGAPORE

BEAUTIFUL
X TRAIL CLUB INDONESIA
NISSAN X TRAIL
HAKUHODO INDONESIA
INDONESIA

GORGEOUS
X TRAIL CLUB INDONESIA
NISSAN X TRAIL
HAKUHODO INDONESIA
INDONESIA

SEXY
X TRAIL CLUB INDONESIA
NISSAN X TRAIL
HAKUHODO INDONESIA
INDONESIA

DOG
ORSONTSP AUTO
CAR SUSPENSION SYSTEMS
BATES SINGAPORE
SINGAPORE

KANGAROO
ORSONTSP AUTO
CAR SUSPENSION SYSTEMS
BATES SINGAPORE
SINGAPORE

SOS BOXES
SOON HIN SPORTSBIKES
YAMAHA MOTORBIKES
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

LAMP POST
SOON HIN SPORTSBIKES
YAMAHA MOTORBIKES
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

TELEGRAPH POLE
SOON HIN SPORTSBIKES
YAMAHA MOTORBIKES
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

FIRE-HYDRANT
SOON HIN SPORTSBIKES
YAMAHA MOTORBIKES
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

NOTE
APOLLO TYRES
TUBELESS TYRES
JWT INDIA
INDIA

PANTY
KODAK (THAILAND)
KODAK SD CARD
OGILVY & MATHER THAILAND
THAILAND

PRISONER
KODAK (THAILAND)
KODAK SD CARD
OGILVY & MATHER THAILAND
THAILAND

BEAUTY QUEEN
KODAK (THAILAND)
KODAK SD CARD
OGILVY & MATHER THAILAND
THAILAND

PARACHUTE
NIKS (THAILAND)
NIKON COOLPIX 8800 CAMERA
LEO BURNETT
THAILAND

SUNBATHE
NIKS (THAILAND)
NIKON COOLPIX 8800 CAMERA
LEO BURNETT
THAILAND

SAFARI
NIKS (THAILAND)
NIKON COOLPIX 8800 CAMERA
LEO BURNETT
THAILAND

FINGER
OLYMPUS MALAYSIA
700 CAMERA
BBDO MALAYSIA
MALAYSIA

BATTLEFIELD
NIKON SINGAPORE
ULTRA WIDE-ANGLE LENS CAMERA
DAVID COMMUNICATIONS GROUP
SINGAPORE

LION
NIKON SINGAPORE
ULTRA WIDE-ANGLE LENS CAMERA
DAVID COMMUNICATIONS GROUP
SINGAPORE

VIETNAM
SPHERE
SPHERE ACTION FIGURE STORE
BATEY
SINGAPORE

PLANE
SIAM TAMIYA
MODEL KITS SHOP
CREATIVE JUICE\G1 (TBWA)
THAILAND

SOLDIER
SIAM TAMIYA
MODEL KITS SHOP
CREATIVE JUICE\G1 (TBWA)
THAILAND

FISH
EK-CHAI DISTRIBUTION
TESCO LOTUS FRESH FOOD
BBDO BANGKOK
THAILAND

CRAB
EK-CHAI DISTRIBUTION
TESCO LOTUS FRESH FOOD
BBDO BANGKOK
THAILAND

CHICKEN
EK-CHAI DISTRIBUTION
TESCO LOTUS FRESH FOOD
BBDO BANGKOK
THAILAND

EGG
HACHI TEI RESTAURANT
JAPANESE RESTAURANT
DENTSU YOUNG & RUBICAM
SINGAPORE

FISH-TANK
KFC MANAGEMENT
HOT DEVIL DRUMLETS
BBDO SINGAPORE
SINGAPORE

SINK
KFC MANAGEMENT
HOT DEVIL DRUMLETS
BBDO SINGAPORE
SINGAPORE

BATHTUB
KFC MANAGEMENT
HOT DEVIL DRUMLETS
BBDO SINGAPORE
SINGAPORE

ICE
PHILIPPINE PIZZA
PIZZA HUT DELIVERY OVEN POUCH
BBDO GUERRERO ORTEGA
THE PHILIPPINES

SHADOW
AIRBUS
A380 AIRPLANE
OGILVY & MATHER BEIJING
CHINA

STARS
AIRBUS
A380 AIRPLANE
OGILVY & MATHER BEIJING
CHINA

KOLKATA
JETSTAR ASIA
AIRLINE
OGILVY & MATHER
SINGAPORE

BALI
JETSTAR ASIA
AIRLINE
OGILVY & MATHER
SINGAPORE

HONG KONG
JETSTAR ASIA
AIRLINE
OGILVY & MATHER
SINGAPORE

PHUKET
JETSTAR ASIA
AIRLINE
OGILVY & MATHER
SINGAPORE

NUNS
TOUCH COMMUNITY SERVICE
EAST TIMOR TOURISM
OGILVY & MATHER
SINGAPORE

TURTLES
TOUCH COMMUNITY SERVICE
EAST TIMOR TOURISM
OGILVY & MATHER
SINGAPORE

CHICKENS
TOUCH COMMUNITY SERVICE
EAST TIMOR TOURISM
OGILVY & MATHER
SINGAPORE

ROAD
TOUCH COMMUNITY SERVICE
EAST TIMOR TOURISM
OGILVY & MATHER
SINGAPORE

JESUS
TOUCH COMMUNITY SERVICE
EAST TIMOR TOURISM
OGILVY & MATHER
SINGAPORE

PAPERS
TOUCH COMMUNITY SERVICE
EAST TIMOR TOURISM
OGILVY & MATHER
SINGAPORE

RECEPTIONIST
MANELAND JUNGLE LODGE
TOURIST LODGE
LEO BURNETT INDIA
INDIA

WAITER
MANELAND JUNGLE LODGE
TOURIST LODGE
LEO BURNETT INDIA
INDIA

MAZE
SONY
SONY PLAYSTATION2
McCANN ERICKSON
MALAYSIA

LIFT
MATTEL TOYS INDIA
HOTWHEELS TOY CARS
OGILVY & MATHER
INDIA

CLEANER
MATTEL TOYS INDIA
HOTWHEELS TOY CARS
OGILVY & MATHER
INDIA

TRAIN-STATION
LEGO SINGAPORE
LEGO
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

HANGAR
LEGO SINGAPORE
LEGO
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

FIRE-STATION
LEGO SINGAPORE
LEGO
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

CANS
HASBRO
JENGA GAME
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

CONTAINER
HASBRO
TONKA TRUCKS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

BOX
LEGO SINGAPORE
LEGO
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

PLANE
PAN INDIA NETWORK INFRAVEST
LOTTERY
AMBIENCE PUBLICIS ADVERTISING
INDIA

CAR
PAN INDIA NETWORK INFRAVEST
LOTTERY
AMBIENCE PUBLICIS ADVERTISING
INDIA

BUNGALOW
PAN INDIA NETWORK INFRAVEST
LOTTERY
AMBIENCE PUBLICIS ADVERTISING
INDIA

INDIA
MATCHSEEKER.IN
MATRIMONIAL SERVICES
GREY WORLDWIDE INDIA
INDIA

THAILAND
MATCHSEEKER.IN
MATRIMONIAL SERVICES
GREY WORLDWIDE INDIA
INDIA

BRAZIL
MATCHSEEKER.IN
MATRIMONIAL SERVICES
GREY WORLDWIDE INDIA
INDIA

CROC
GOLITE
BACKPACKS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

LEOPARD
GOLITE
BACKPACKS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

SNAKE
GOLITE
BACKPACKS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

PENGUINS
GOLITE
TENTS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

WILDEBEEST
GOLITE
TENTS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

SEALS
GOLITE
TENTS
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

FRENCH FRIES
LONGYIN REVIEW
MAGAZINE
JWT
CHINA

NINE
PENGUIN BOOKS
BOOKS
Y&R
MALAYSIA

DB
PENGUIN BOOKS
BOOKS
Y&R
MALAYSIA

QO
PENGUIN BOOKS
BOOKS
Y&R
MALAYSIA

SCRATCH & WIN
THE ECONOMIST
MAGAZINE
OGILVY & MATHER
SINGAPORE

TV
UTI BANK
HOME LOANS
McCANN ERICKSON INDIA
INDIA

PLATE
UTI BANK
HOME LOANS
McCANN ERICKSON INDIA
INDIA

SUNFLOWERS
HINDUSTAN PENCILS
APSARA PENCIL SHARPENER
OGILVY & MATHER
INDIA

PORTRAIT
HINDUSTAN PENCILS
APSARA PENCIL SHARPENER
OGILVY & MATHER
INDIA

MARILYN
GBC ASIA
PAPER SHREDDER
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

JFK
GBC ASIA
PAPER SHREDDER
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

DOG
OKI SYSTEM THAILAND
COLOUR PRINTER
JWT BANGKOK
THAILAND

SNAKE
OKI SYSTEM THAILAND
COLOUR PRINTER
JWT BANGKOK
THAILAND

OWL
HUDSON
EMPLOYMENT AGENCY
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

ORANGUTAN
HUDSON
EMPLOYMENT AGENCY
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

BULLDOG
HUDSON
EMPLOYMENT AGENCY
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

CAMEL
HUDSON
EMPLOYMENT AGENCY
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

CAR WASH
LAND ROVER OWNER CLUB
CALL FOR MEMBERSHIP
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

DIRECTIONS
LAND ROVER OWNER CLUB
CALL FOR MEMBERSHIP
LOWE & PARTNERS KUALA LUMPUR
MALAYSIA

INDIA
NOKIA SINGAPORE
MOBILE PHONES
BATES SINGAPORE
SINGAPORE

ROCK
NOKIA SINGAPORE
MOBILE PHONES
BATES SINGAPORE
SINGAPORE

JAZZ
NOKIA SINGAPORE
MOBILE PHONES
BATES SINGAPORE
SINGAPORE

ROADKILL
MEDIACORP RADIO
ROAD SAFETY
M&C SAATCHI SINGAPORE
SINGAPORE

BED
THE INDIAN ASSOCIATION FOR PROMOTION OF ADOPTION & CHILD WELFARE (IAPA)
ADOPTION AWARENESS
OGILVY & MATHER
INDIA

BOOK
THE INDIAN ASSOCIATION FOR PROMOTION OF ADOPTION & CHILD WELFARE (IAPA)
ADOPTION AWARENESS
OGILVY & MATHER
INDIA

CHRISTMAS TREE
CHILDHOPE ASIA PHILIPPINES
STREET CHILDREN AWARENESS
BBDO GUERRERO ORTEGA
THE PHILIPPINES

FIREPLACE
CHILDHOPE ASIA PHILIPPINES
STREET CHILDREN AWARENESS
BBDO GUERRERO ORTEGA
THE PHILIPPINES

GIFTPACKS
CHILDHOPE ASIA PHILIPPINES
STREET CHILDREN AWARENESS
BBDO GUERRERO ORTEGA
THE PHILIPPINES

HORIZONTAL
SEA SHEPHERD CONSERVATION SOCIETY
WHALE CONSERVATION MESSAGE
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

VERTICAL
SEA SHEPHERD CONSERVATION SOCIETY
WHALE CONSERVATION MESSAGE
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

DIAGONAL
SEA SHEPHERD CONSERVATION SOCIETY
WHALE CONSERVATION MESSAGE
SAATCHI & SAATCHI SINGAPORE
SINGAPORE

CAN
RECYCLE
RECYCLING PROGRAMME
LOWE BANGKOK
THAILAND

TOILET ROLL
RECYCLE
RECYCLING PROGRAMME
LOWE BANGKOK
THAILAND

GLASS
RECYCLE
RECYCLING PROGRAMME
LOWE BANGKOK
THAILAND

TUG
HUNGRYCHILDREN.COM
CHILDREN'S HUNGER CHARITY
CONTRACT ADVERTISING INDIA
INDIA

PIGLETS
CONCORDIA CHILDREN'S SERVICES
CHILDREN'S CHARITY FUNDRAISING
Y&R PHILIPPINES
THE PHILIPPINES

Yes, it was the result that was meant to be, but the Australian and Kiwi contingent at Cannes had a great unofficial opening ceremony, taking over the entire Martinez foyer to watch the game. Everyone was there, including David Droga, Craig Davis, Andy Greenaway and the fabulously controversial Neil French. News filtered through that several Aussie and Kiwi entries had made it through to the shortlist of the Promo Lions and the Lions Direct, which will be presented tonight, including VB 'Boony', Virgin Mobile 'Jason Donovan' and Lynxjet. The exact shortlist I will get in the next hour.

Make sure to log in each day this week, from Monday to Sunday for all the news and social pics from Cannes. Australia has a great chance this week to impress the rest of the world, especially in the Titanium Lions and perhaps in the DM and Promo Lions. Not to mention in the world of soccer, if there's a major upset on Sunday night against Brazil (6pm Cannes time).

SUNDAY
Australia vs. Brazil. All Aussies should meet at the Martinez at 5.30pm unless a better venue is found today.

MONDAY
Fairfax Welcome Drinks for Australian and New Zealand delegates. 9.30pm at the Martinez (poolside) after the Lions Direct and Promo Lions awards ceremonies. Hopefully, and at the risk of giving the kiss of death, VB 'Boony' and Lynxjet 'will fight it out for the inaugural Promo Lions Grand Prix and either Virgin Mobile 'Jason Donovan' or Lynxjet 'Mostesses' or Nike 'Run Yourself Ugly' will do likewise for the Lions Direct Grand Prix!

The Call for Entries has gone out for the Caxton Awards, which honour and reward Australia and New Zealand’s best newspaper advertising over the last 12 months.
The Caxton Committee has announced that in 2006 there have been some changes:
1. Eligibility for the 2006 awards has been extended to include all advertisements in national, metropolitan, regional and community newspapers in both Australia and for the first time ever New Zealand. This includes both paid and free newspapers. There are 7 separate categories for entries appearing in magazines published within those newspapers i.e.: colour supplements and TV guides.
2. For the first time ever delegates will be rugging up and heading to the snowy town of Queenstown, New Zealand.
3. Entries can now be done completely on line, that’s right no more mounting, printing and sending away. Thanks to our wonderful sponsors at WebSEND all entries can now be uploaded on line – all you have to do is visit www.websend.com.au/caxton
The Call for Entry will also be available to download from June 15 at
www.twodeforce.com.au/caxtonawards/ The booklet will be mailed shortly to all agencies.
The Call for Entry will close July 14th 2006, strictly no extensions. To be eligible ads must have appeared between July 1st, 2005 and June 30th, 2006.
The Caxton Awards Weekend Seminar will be celebrating its 32nd Anniversary at the world-renowned Millbrook Resort, Queenstown, New Zealand from September 22 to 24, 2006. Weekend bookings open soon.
The format of the Caxton Awards Weekend Seminar is unique worldwide and has become Australasia’s premier creative advertising event for all who want to lift their creative game, be they writers, art directors, planners, account service or senior management.

The 2006 AWARD Call for Entries will open this Monday 19th June, and will close July 28th 2006. Creative companies from Asia, Australia and New Zealand will be eligible to enter AWARD, work which has been published from August 1st 2005 - July 21st 2006. All shortlisted work and Pencil award-winners will be allocated points in both the Campaign Brief (Australia/NZ) and Campaign Brief Asia Creative Rankings.
Check out the AWARD netsite on Monday: www.awardonline.com

AWARD are moving out of Two de Force this week, and thanks to the support of the AFA, will move into the latter's Sydney premises, at least for the short term. The AFA will provide additional admin support when required to the new AWARD management in the transition period, at least until August, when considerable funds starts flowing in from the Call For Entries (which go out this week). AWARD's Lucy McKee, assisted by Pauline Smyth, will be looking after Call For Entries as well as the AWARD Schools in Asia.
AWARD is now included on the CB Asia Creative Rankings which should ensure a huge increase of entries from Asia.
The AFA hand of friendship is hopefully indicative of the future direction AWARD will take, working together with the AFA on issues of common interest and concern. One such initiative, AWARD For Clients, is probably a good start for a joint AFA/AWARD effort in the future. The AFA/AWARD "50 Best Australian Ads of the last 50 Years" function in Sydney the other night also proves that working together can attract a huge crowd, a healthy mix of agency chiefs, CDs, creatives and suits all equally excited about great advertising.
The longer term goal of AWARD is to get its own premises to hopefully include a bookshop, a place to hold exhibitions and functions, a base for both local and visiting interstate and overseas members, as well as to house administration.
Talking of books, the 2005 AWARD Annual will finally be out, as of next week. Order your copy via the AWARD website: www.awardonline.com
In the last month, when the cynics were predicting the demise of the organisation and despite negative stories in certain trade press, the membership of AWARD has more than doubled to around 400 members, an indication that AWARD is alive and well and fully supported by the industry, on both sides of the Tasman as well as in Asia, where there are now three AWARD Schools established: Singapore, KL and Bangkok.

It seems every agency CEO and their ECD are off to Cannes this year, some of whom are already in Europe, a few of them probably in Germany following the World Cup trail! Many will arrive in Cannes on Sunday, just in time to find a bar screening the Brazil vs. Australia game (just follow the crowd wearing Green and Gold, both countries have the same coloured jerseys, except Brazil have blue shorts!). Jeez, on one level, CB hopes Brazil wins this one, or Cannes week will be hell if the 1000 plus Brazilian delegates start a riot.
But we must not forget another world cup, the world cup of advertising: There are high expectations for the Aussies at Cannes this year, with four Titanium contenders (Virgin Mobile "Jason Donovan" from The Glue Society, VB "Boony" from Patts Y&R, Tooheys "Stolen Glasses" from BMF and Lynxjet from Lowe Hunt), plus a Gold Lion (at least) for the Carlton "Big Ad", and, fingers crossed, the inaugural Promo Grand Prix to VB "Boony". Potentially there are lots of Lions: contenders include Saatchi & Saatchi (various), various Nike from Publicis Mojo, Lamb "Sam Kekovitch" from BMF, Big Pond "China" from BWM, Clean Up Australia from DDB, McDonalds "Inner Child" from Burnett, Carlton MID from Patts Y&R, and no doubt a few others. It could end up being the biggest Lion haul year ever for Australia.
New Zealand should have a few Lions out of this lot: Saatchi & Saatchi (WWF 'Leaves', RAV 4, Bose, Sol, Telecom NZ, Reef, NZ Foundation for the Blind, Wellington Zoo, Amstel, TV2 'Legally Blonde 2'), Clems Wellington has Land Transport 'High Rise', Colenso has Trumpet, Monaco 'Zombie', NZ Book Council and Mini 'Manholes'. DDB has NZ Girl 'Hoax' and Pineapple Lumps, Y&R Generator has Nokia 'Video Call Backgrounds' and Publicis Mojo has NZ Blood Service 'Sachet' and Mizuno 'Golf Courses'. Not forgetting a serious Titanium and Promo Grand Prix contender, the Adidas "Be The Ball" promotion from TBWA\Whybin, Auckland.

You know when you've got a Cannes Grand Prix contender on the cards when AdWeek in the US puts an Aussie spot on their pre Cannes poll (see below). Let's hope it's Australia's year, although we're an outside chance, mainly because the UK judges so far this year still don't get the Big Ad, they still think it's more a rip-off of British Airways "Face", rather than a brilliant parody of all big, pretentious ads. By far the best Grand Prix of this lot because in 15 years time, when they present the Test of Time trophy, when the others are long forgotten, everyone, including the Poms, will still remember That Great Big Ad from Australia.

Which of these efforts deserves to win top honors at Cannes?
Carlton, "Big Ad"
Guinness, "Noitlove"
Honda, "Impossible Dream"
Hummer, "Monsters"
Sony, "Balls"
Stella Artois, "Ice Skating Priests"

History was made in Kuala Lumpur with the launch of AWARD School, the unique training program in great ideas for the next generation of advertising creatives, sponsored by Astro TV and AMP Radio Networks. AWARD has conducted the course in Australia for 23 years and it is the premier creative education system in the country.
The 4A’s are major supporters and partners of the program and in fact initiated the first contact with AWARD to bring the program to Kuala Lumpur, after hearing of the success in Singapore. Tony Savarimuthu, council member of the 4A’s and Managing Director of McCann Erickson Kuala Lumpur says: “The launch of AWARD School is an important milestone for the Malaysian communications industry. It's a significant step to bring fresh talent into the industry and fast-forward the development of some of our newer creative members."
AWARD School teaches how great creative thinking applies to advertising. It provides students with insight into the creative process and develops the creative disciplines of art direction and copywriting.
24 students were accepted into the 12-week part time course, after submitting a folio of work answering to the specific brief set by AWARD. The programme is only taught by industry professionals, many of whom attended the launch party. Agencies confirmed to host AWARD School include O&M, Lowe, Naga DDB, McCann Erickson, BBDO, Saatchi & Saatchi, Dentsu, Arachnid, TBWA, Y&R and Streamxy.
Tay Guan Hin, Regional ECD South East Asia JWT and AWARD Regional Committee Member welcomed the crowd and outlined the importance of the program to the advertising industry as a whole.
Ted Lim, ECD of Naga DDB also spoke at the event and adds: “Most creative people get into advertising by chance. They are either aspiring writers, frustrated artists or Ang Lee wannabes with no formal education in advertising. The majority of mass communications graduates who join the industry become account handlers. AWARD School offers creative people the opportunity to learn conceptual thinking, copywriting and art direction from internationally awarded creative directors, copywriters and art directors – people who walk the talk.“
A Graduation night will be held, where students, sponsors, lecturers and tutors will gather to view a special student exhibition of the best work from the course. This is a fantastic social occasion for senior talent and rising creative stars. Special awards for best ads will be presented and also the top students will be announced. The top student of AWARD School will receive a trip to Sydney for the AWARD Awards presentation evening in November.

PICS:
1. Edward Ong, ECD Y&R and Daniel Comar, ECD Ogilvy – Adrian Miller, ECD Lowe in the background
2. Group Photograph – Datuk Vincent Lee - President 4A’s, Tony Savarimuthu – McCann Erickson, Borhanuddin Osman - Astro, Anthony Yeap - Astro, Ted Lim – Naga DDB, Tay Guan Hin – JWT
3. Students and AWARD Committee, sponsors and 4A’s

George Patterson Y&R Melbourne's Carlton Draught 'Big Ad', directed by Paul Middleditch via Plaza Films, has been honoured yet again, this time by the prestigious U.S. Association of Independent Commercial Producers at the AICP Awards. The awards, the equivalent of the BTAA or The Kodak Gongs, are more craft focussed and only four international spots were honoured, including BETC Euro RSCG Paris's Canal+ 'March of the Emperors" spot, which was directed by Australia's The Glue Society via @radical.media. The other two spots were Wieden + Kennedy London's Honda 'Choir' and Honda 'Impossible Dream', part of the campaign that won the Grande Clio at the Clio Awards last month.

Yahoo!, Inc. and Seven Network Limited have appointed former Cordiant Asia Pacific president Ian Smith as chief executive officer of Yahoo!7. Smith will build on Yahoo!7’s strengths to create a media company that delivers the most extensive range of content across a variety of platforms providing users with meaningful content and advertisers with the greatest value.
Smith brings an impressive track record of business growth in the advertising and media industry. Up until last year, Smith was president Asia Pacific for Cordiant Communications PLC, a unit of WPP Group subsidiary. The Communications Group Limited which owns 13 advertising, marketing, technology and communications companies in Australia and New Zealand. He was also president of international for Bates Worldwide, Cordiant Communications Group's primary ad network, where he grew revenue in Asia and Europe by more than US$800 million in the first two years.
The appointment of Smith follows the successful integration of Yahoo! Australia & NZ and Seven assets to form the new joint venture, Yahoo!7. In less than six months, Yahoo!7 has unveiled a number of ground-breaking products in the areas of search, entertainment, news and rich media, including Yahoo!7 News and Yahoo!7 Answers, as it tracks towards its goal of creating one of the most comprehensive and engaging online experiences for Australian consumers and advertisers.
Interim chief executive Rohan Lund will resume his role as Director of Digital Media & Strategic Investments and Member of the Board for Yahoo!7.

The Call for Entry to THE WORK 06 annual is out. The deadline for work to be at the CB Perth office is Friday JULY 28th, 2006. This is the 5th year of The Work with the annual due out in late October. Acceptances count in the Campaign Brief (Australia/NZ) and Campaign Brief Asia Creative Rankings. If you haven't received a PDF entry kit, email justy@campaignbrief.com

Just a week after former DDB national ECD Garry Horner commenced work at Whybin TBWA Sydney, senior writer Ros Sinclair has departed the agency after a one year stint, along with art director Mark Dove, the former joint CD of George Patterson Sydney, who had been there on a freelance basis. CB believes Horner has retained the freelance services of senior creatives Steve Dodds and Grahame Smith, both of whom have been based at Whybins for the last few months. Horner says he is close to securing a very hot creative partner from London, which may be announced in early July.
Sinclair, who was employed by former Whybin TBWA Sydney CD, Mick Hunter, is believed to be staying in Sydney and has a few irons in the fire to pursue after a short break. Before Whybin, Sinclair was a senior writer at BMF Sydney after being lured from London, where she worked at a number of high profile shops, including Clemmow Hornby Inge, Fallon, Leagas Delaney (as CD), TBWA and Simons Palmer. She has won three Gold Lions and a Silver Lion, as well as a Yellow Pencil at D&AD.

Twelve students, each in Sydney and Melbourne have completed Australia’s leading copywriting course, Fairfax AWARD Copy School.
In its second year and led by Ray Black, the course aimed to give young writers the specialist skills necessary to be great writers.
Says Black: “The trend today seems to overlook the value of the persuasive power of great copywriting. Great copy, long or short, is the backbone of great advertising. That is what we want to encourage."
Students travelled from around Australia and New Zealand to listen to advice from some of the best writers in the country.
Sydney’s tutors: Jay Furby, Paul Fishlock, Ted Horton, Shaun Branagan, Tom McFarlane, Christine Blackburn (Strategic Planner), Richard Jinman (Sydney Morning Herald), Graham Nunn and Mark Sharman.
Melbourne’s tutors: Paul Taylor, Sean Cummins, Ant Keogh, John Silvester (The Age), Andrew North, Nigel Dawson, Michael Newman, Philip Webster, Dylan Stephens and John Box.
“To peel away the gloss that sometimes starry eyed young creative hopefuls have about the industry is the greatest lesson they can learn. Copy School gives them the warts and all reality," says Sean Cummins, principal of Cummins & Partners, Melbourne.
“Art Directors beware. After this course, you’ll have more writers convincing you to do long copy ads. I’ll be one of them,“ adds Jon Coles, NZ student.
Pens were downed at the end of the week when tutors joined students at lunch to celebrate yet another successful Copy School.
To register your interest for Copy School 2007 email award@awardonline.com

Melbourne Copy School Photograph:
Andrew North (Celmenger BBDO), John Silvester (The Age), Shelly Dodds (Clemenger Proximity), Ashley Braun (CSM), Kat Gwilliam (Y&R, Auckland), Damien Whelan (Advertising Associates), Miriam Sleiman (Whybin TBWA), Simon Bagnasco (Publicis Mojo), Tina Lilley (SO&M), Andrew Bensley (Clemenger BBDO, Adelaide), Ant White (Clemenger BBDO), Vladimir Ivanovic (See), Jon Coles (freelance, Auckland) and Ray Black.

AWARD's recent successful membership drive in Australia and New Zealand has proven the creative organisation has strong support on both sides of the Tasman, as well as Asia, for the changes that have been planned from mid June onwards. CB has even handed over our infamous Legendary Lunch to AWARD - which is held twice yearly in Sydney, Melbourne and Auckland - and as a result, over 200 new members came on board. (The catch was, the invite was for legendary AWARD members only).
The CB/AWARD Legendary Lunch was held in Auckland in late May, in Sydney last week and the Melbourne one is this Thursday.
Whilst entry levels to the AWARD Awards are very high, personal membership was declining, with most creatives perceiving it to be most beneficial to Sydney AWARD members. Says one Auckland CD: "The tie up with the Legendary Lunches at least gives us something more than just the AWARD annual, it's a great chance to catch up with our peers over a most enjoyable long lunch."
The CB/AWARD Legendary Lunches in Sydney and Melbourne are sponsored by Emerald City, LOOK; Photographers + Production and The Sweet Shop. (Tiger Sound were also a sponsor of the Sydney lunch). Paul Prince, MD of The Sweet Shop, is co chairman of AWARD. Here are some pics from the Sydney lunch last Thursday, held at Eat City.

After several years off the list, AWARD has been re-admitted to the annual Campaign Brief Asia Creative Rankings. Over the last two years AWARD's commitment to Asia has been outstanding, in the form of Asian creatives being invited to judge the annual awards over the last few years, and, even more important to Asia's creative future, the foundation of AWARD Schools in Singapore, Kuala Lumpur and Bangkok, which are emulating the highly successful model of AWARD School in Australia - whose graduates include David Droga, Siimon Reynolds and Craig Davis.
AWARD, the only non profit awards body in the region, accepts work from the entire Asia Pacific region (including China, India and Japan) and high calibre juries of the best creatives are chosen from the best agencies in Asia, Australia and New Zealand (a third of the judging panel now comes from Asia, a third from Australia and a third from New Zealand), ensuring its reputation as being the fairest of all the regional award shows. Winning an AWARD Pencil, be it Bronze, Silver or, heaven forbid, Gold, carries a lot of weight in our region. Now winning at AWARD will add to the Creative Rankings points of Asian agencies and individual creatives. The points allocated for all shows will be announced soon.

Says AWARD co-chairman, Paul Prince (pictured): "AWARD has always had a great commitment to the region and in recent years AWARD committees have been increasing these commitments, from expanding judging invitations to highly esteemed regional creatives, in 2005 opening the first AWARD School in Singapore and in 2006, opening AWARD schools in Thailand, under the guidance of Jureeporn Thaidumrong, in Malaysia with Ted Lim and with Singapore and regional responsibilities, Tay Guan Hin. Therefore, the 2006 AWARD committee are very pleased that CB Asia have reflected this in their decision to include AWARD in their Creative Rankings.
"AWARD continues to receive amazing support from sponsors across the region, recently signing with Yahoo! South East Asia, Astro Kuala Lumpur and McCann Worldwide Bangkok. All sponsors recognise the value in supporting our efforts to encourage the pinnacle in creative standards, knowing that this will only add value to their particular mediums of advertising."
Adds AWARD co-chairman, Phil Putnam, who has taken over from Darryn Devlin: "In a major change to judging criteria work originated and completed in the region can now be entered in open categories, irrespective of where in the world it appeared. And work completed locally, but originated elsewhere is now eligible for craft categories. This is a big step, as in previous years all work entered had to be published locally."
The AWARD Call for Entries will open on Tuesday 13th June, 2006.
For more details, go to: www.awardonline.com

Y&R Brands has named Hamish McLennan, head of its Australian and New Zealand operations, as CEO of Y&R Advertising. As a result, his successor will be Matt McGrath (pictured), currently chief creative officer (Aust/NZ) and Sydney MD of George Patterson Y&R. McLennan remains chairman of Y&R Brands in Australia and NZ but will have no day to day contact.
McLennan, 40, succeeds Ann Fudge in that role. Last year, Ms. Fudge, former Kraft Foods marketer who joined the agency in 2003, said she planned relinquish day-to-day control of the ad agency following a tough stint that included client losses like Sony's Sony Electronics and Ford Motor Co.'s Jaguar.
Ms. Fudge remains chairman-CEO of Y&R Brands, a WPP Group-owned unit that includes Wunderman and Burson-Marsteller.
The appointment of McLennan follows a long search. He'll be expected to help turn around the Madison Avenue giant. A release from the agency said that in his previous post he managed more than a dozen companies in the Australia region, quadrupling revenues over the past four years.
McLennan joined Y&R from George Patterson Bates in 2002 and last year managed the two agencies' merger. He worked at PattersonBates for 17 years, working in every area of the agency. In 1999, he was named national managing director.

The bestads 2006 awards night was at the Melt Bar in Sydney's Kings Cross, sponsored by Prodigy.
best agency Aust / NZ:
equal best ... Saatchi & Saatchi NZ / George Patterson Y&R Melbourne.
best ad Aust / NZ
you guessed it ... Big Ad (GPY&R Melb)
best production company Aust / NZ:
Revolver Film
best director Aust / NZ:
equal best ... Garth Davis (Exit), Paul Middleditch (Plaza), & Steve Rogers (Revolver).

WORLDWIDE:
GOLD AWARD WINNERS:
Guinness "noitulovE"
Sony Bravia "Balls"
Carlton "Big Ad"
Honda "Choir"
Honda "Impossible Dream"
Sky One "Simpsons"

best production company 2006 worldwide - GORGEOUS.
... and the best director 2006, worldwide ... NOAM MURRO.

Judges for the 2006 awards :

Al Moseley – ECD Wieden+Kennedy/Amsterdam
Al Young – CD St Luke’s London
Andy Fackrell - ECD 180 Amsterdam
Clive Pickering - head of copy, TBWA\London
Danny Brooke-Taylor – CD - TBWA London
Emma Hill – CD Clemenger BBDO Melbourne
Glen Ryan – CD JWT Australia (Melb)
Jae Goodman and Jon Soto – Co-ECDs Publicis & Hal Riney San Francisco
James McGrath – CD George Patterson Y&R Australia (Melb)
John Norman - ECD Wieden+Kennedy/Amsterdam
Mark Fairbanks – AMV BBDO London
Matt Eastwood – ECD DDB Sydney
Mike Schalit - Net#work BBDO South Africa
Murray White – CD Springer & Jacoby Amsterdam
Olivier Altmann – ECD Publicis Conseil Paris
Paul Warner – ECD TBWA South Africa
Peter Ampe – CD Duval Guillaume Brussels
Phil Cockrell - AMV BBDO London
Roger Pe – ECD DDB Phillipines
Rose Sauquillo – CD Taxi Canada
Sam Walker – Mother London
Scott Linnen - VP/Creative Director CP+B
Sylvain Thirache – ECD DDB Paris
Toby Talbot – CD Saatchi & Saatchi New Zealand
Tony Bradbourne – CD Generator New Zealand
Tony Granger – Chief Creative Officer Saatchi & Saatchi NY
Tony Hardcastle - AMV BBDO London