BWM Sydney co-creative director Mike Boswell has resigned to pursue other interests, including completing a mockumentary he has written and directed. Boswell, together with Adam Hunt, has been in the gig for three years, a great period for the rapidly growing agency.
CB hears BWM, part owned by the Photon Group, is aiming for a heavyweight replacement for Boswell, which should be announced soon.

AWARD School released its first graduates from Kuala Lumpur last night with a celebration for the students and the advertising and media industry, held at Telawi Street Bistro.
“AWARD School works!", announced Ted Lim, Executive Creative Director of Naga DDB, informing the crowd he has already employed one of the students.
26 students participated in the first AWARD School held in Kuala Lumpur, the famous Australian creative thinking course that now also runs in Singapore and Bangkok.
The top student prize went to Danny Chin – awarded by Sree, Chief Operating Office AMP Radio Networks. Danny won a trip to Sydney for the grandest event in the advertising industry: the AWARD Awards on November 8. His portfolio will also go up against the top students from Australia, Singapore and Bangkok for an AWARD School regional Award. Runner-up student was Pebble Goh, awarded by Kingston Low, Media Sales Manager astro.
Speakers at the event also included Tay Guan Hin, Executive Creative Director JWT South East Asia and AWARD Committee Representative for south-east Asia and Philip Putnam, Co-Chairman of AWARD. Both applauded the local industry for getting behind the vital program, and congratulated the Gold sponsors AMP Radio Networks and astro for seeing the importance in encouraging great creative work in advertising.
AWARD School is taught by the top names in advertising, represented by local agencies Ogilvy & Mather, Naga DDB, McCann-Erickson, Dentsu, BBDO, Saatchi & Saatchi, DDB and Y&R. Teachers give Monday night lectures covering each medium of advertising and intensive Thursday night tutorial sessions where students work on 10 briefs throughout the 12 week part-time program.
AWARD School information can be found at www.awardschoolonline.com

Pictured, from top:
Ham from ADOI with sponsors
Philip Putnam, Co-Chairman of AWARD
Ted Lim, ECD Naga DDB and Tay Guan Hin, ECD JWT South East Asia

Ogilvy & Mather, Kuala Lumpur seem to be on the same track for their recent effort for the Economist as Love, Sydney were more than a year back for the Australian Financial Review. Love's work for the AFR has been slammed in CB's Deja View section for immitating AMV/BBDO London's Economist work so perhaps the Sydney agency (headed by Siimon Reynolds) can at least claim a bit of payback.

The winner of the 2006 MADC Mentor Program is second year RMIT Advertising student, Tim Pashen, which was presented last Thursday, September 21 at CHE in Richmond.
Pashen successfully met all elements of the brief for gourmet burger chain, Grill’d including design for burger containers, an online web banner concept, press advertisement, super site, radio and TV commercials and an ambient campaign.
The MADC Mentor Programme, sponsored by Clemenger Harvie Edge, provides a vital connection between second and third year advertising and design students and the industry, helping the protégés to make new contacts and add to their folio.
To enter the programme, students are given a brief covering mainstream advertising and design. The 2006 Mentors then select a student through their work and pair with them for the next twelve weeks where they participate in workshops such as ideas generation, post production, interactive, outdoor and radio.
Armed with this information, students are then briefed on a real piece of business which they work through, together with their Mentor. In Pashen’s case, his mentors were FCB’s Mikey Tucker and Eric Blakeway.
Judges for this year’s program included; Jason Ross, Creative Director ~ CHE; Andrew English, Director ~ Igloo Design; Helen Watts, Director ~ Watts Design; Christy Peacock, Creative Director ~ Publicis Mojo; Mikey Tucker, Art Director ~ Foote Cone Belding; Eric Blakeway, Copywriter ~ Foote Cone Belding; and Quentin Brown, Creative Director ~ Cornwell Design.
Pashen’s work will be published on the MADC website and he will be awarded $1000 prize money. Runner up was also a RMIT student, Jenna Spence, who wins $250.

Aussie expat John Foster has scored a plum job as one of five creative directors at BBH New York, reporting to ECD Kevin Roddy. He will be primarily responsible for the Vaseline brand portfolio, being global CD on this business.
Prior to this, Foster's most recent job was one of Craig Davis's appointments as regional CD of JWT Middle East, based in Dubai. Before that he held senior creative roles at Saatchi & Saatchi, Singapore and Leo Burnett, Sydney.
Foster told CB: "It's a superb gig, being English I've long been an admirer of their work and their ethos. They seem like a great bunch of people as well, I can't wait to get going. I've always had a real desire to work in New York too, so this just feels right on so many levels."

James McGrath has resigned from George Patterson Y&R Melbourne to take up the ECD gig at Clemenger BBDO Melbourne. At this stage, no other creatives are moving with him, including their two star teams, Ant Keogh and Grant Rutherford (Carlton "Big Ad"), and Ben Coulson and Josh Stephens (VB "Boony"). But some industry pundits predict it will only be a matter of time before they do, having moved to Patts soon after McGrath joined from Y&R four years ago.
Clemenger Communications Chairman, Robert Morgan, confessed that he is “over the moon" about McGrath’s move to Clemenger BBDO/Melbourne: “The combination of James McGrath as Executive Creative Director and Peter Biggs as Managing Director will make Clemenger BBDO/Melbourne unstoppable," he said.
Peter Biggs said: “This is an historic day for our agency in Melbourne. We have always sought to hire the best creative talent in the world and with the hiring of James we are continuing in that tradition. I have every confidence that Clemenger BBDO/Melbourne – which already has a renowned creative product – will, with James providing creative leadership, reach new heights of creative excellence. I can’t wait for James to start and for us to begin our partnership."
McGrath, who was with George Patterson Partners and then with George Patterson Y&R for four years, said: “I am very excited about joining Clemenger BBDO. Clemenger BBDO is one of the great Melbourne and Australian advertising brands and I’ve always had huge respect for them. I admire the way that they have always put the creative product first and I look forward to keeping that focus. Collaboration, to me, is the key to building a great agency and, in turn, great work. It’s what has worked so perfectly with PattsY&R Managing Director, Anthony Heraghty, and in Peter Biggs I see the same possibility – which is an enduring partnership built on trust and openness, externally focused on our clients rather than internal issues."
McGrath’s start date at Clemenger BBDO/Melbourne is yet to be confirmed.

Four agencies headed an exclusive clutch of just 10 shops on both sides of the Tasman to score gongs at the 32nd Annual Caxton Awards and Seminar, the first time the awards were open to agencies from New Zealand - and the first time it was held there. The event was staged at the magnificent Millbrook Resort, Queenstown over the weekend.
Four agencies won four Caxtons apiece - DDB Auckland, Saatchi & Saatchi Sydney, Saatchi & Saatchi Auckland and Leo Burnett Melbourne.
However, the Quinlivan Black Chairman’s Award eluded them all, instead going to George Patterson Y&R, Melbourne’s ‘Nativity Scene’ ad for the Melbourne Cricket Club.
Five others won Caxtons: Perth shops Marketforce and The Brand Agency won two each, while one Caxton apiece went to another Perth shop, 303, CHE Melbourne and McCann-Erickson, Brisbane.
Says Chairman of Judges, Paul Catmur, ECD of DDB Auckland: "Out of all the Caxton winners the Boxing Day ad was much appreciated by the jury and also the one that I personally felt was the best, true ‘newspaper ad’. It therefore wins the Quinlivan Black Award.
"It’s impactful, topical, humorous and clearly understanding of the target market. It was the ad that members of the jury felt most like showing to other members of the jury and I suspect it would be the same for consumers.
"The WA water shortage ad showed great understanding of the attributes of newsprint, though curiously its strength let it down. The jury was so impressed by the thought of a printing technique that only revealed itself when wet, we were disappointed to learn it was only the colour from the reverse side showing through. Bloody juries, eh…
"Whilst there were some good ads I think the standard of newspaper ads is being held back by agencies not producing newspaper ads that were designed for newspapers. Too many are magazine ads stuck into a newspaper because that’s what the media schedule says. Juniors coming through seem unaware of the printing vagaries of newsprint and also the way that people interact with the medium.
"Intricate art direction dies a death when passed through the newsprint rollers, so work to the medium’s strengths of intimacy, immediacy and impact. (Coincidental alliteration but it works for me.)

"I also suspect that the criteria that juries lay down for handing out awards often do not take into account the particular nature of newspaper advertising. Judging newspaper and magazine ads on the same criteria is akin to judging radio against TV.
I would like to thank the organisers of the Caxton’s for letting us Kiwis play with their ball and I hope by the time you read this we will all have had a jolly time in Queenstown. It’s a great setting for a great tradition, I only hope my liver is up to the challenge."

AWARD's target of a record 500 strong membership before Christmas has just been reached, thanks to Blog Power! AWARD thanks all 508 members in Australia and New Zealand for getting behind the creative organisation. With more members-only benefits than ever and more planned (including the AWARD Presentation in early November), the creative community have realised membership has its privileges!
Of course, you can still become a member if you haven't already - just email michael@campaignbrief.com and the list will continue to grow.
This latest blitz follows the success of the mid-year membership drive conducted while the organisation was becoming independent of its management company. Nearly 200 members were added during this period, more than doubling the membership, which had dropped to a sad, record low of 160 members. A 500+ membership will give the non-profit organisation the solid base of support it needs to fight its good fight into the future - and the means to give back to members incredible value for their membership.
One change AWARD has made recently is to include Planners on the credits list of work that will appear in the 2007 AWARD Book, and extend Gold membership eligibilty to any Planners that do so. In addition, Planners who have been involved with any work that has been accepted in any AWARD Annual since 1979 (as long as AWARD can verify that!) are also eligible for Gold membership.
We are compiling a running list of new and renewed members right here on the CB Blog. So if you want to join the illustrious company below, email michael@campaignbrief.com and Lynchy will put your name on the list and pass your details on to AWARD.

NEW AND RENEWED MEMBERS' LIST (since August 24)
Brigid Alkema, Clemenger BBDO, Wellington
Philip Andrew, Clemenger BBDO, Wellington
Georgia Arnott, The Campaign Palace/Red Cell, Sydney
Patrick Baron, SEE Yourself Differently, Melbourne
Paul Bennell, Clemenger BBDO, Sydney
David Blackley, Retired, Melbourne
David Brady, FCB Auckland
Phil Brown, Curtis Jones + Brown, Sydney
Tim Brown, Saatchi & Saatchi, Sydney
Kate Burt, Leo Burnett, Sydney
Doug Byrnes, Spinach, Melbourne
Trent Christie, Leo Burnett, Sydney
Bettina Clark, Consultant, Sydney
Steve Coll, Leo Burnett, Sydney
Paul Cottrell, Clemenger BBDO, Sydney
Luke Crethar, The Glue Society, Sydney
Gary Dawson, Clemenger BBDO, Sydney
Geoff Denman, STW Village, Sydney
Oliver Devaris, M&C Saatchi, Sydney
Matt Devine, The Glue Society, Sydney
James Dive, The Glue Society, Sydney
Steve Dodds, Whybin\TBWA, Sydney
Justin Drape, Three Drunk Monkeys, Sydney
David Droga, Droga5, New York/Hollywood
Kim Ellison, DDB Auckland
Tom Eslinger, Saatchi & Saatchi, Auckland
Roy Faulkner, M&C Saatchi, Sydney
Robin Feiner, Leo Burnett, Sydney
Stephen Fisher, CHE, Melbourne
Karl Fleet, Publicis Mojo, Auckland
Hugh Fitzhardinge, Medicus, Sydney
Anthony Foy, McCann-Erickson, Sydney
Jim Francis, Freelance, Wellington
Anthony Freedman, Host, Sydney
Gary Freedman, The Glue Society, New York
James Gali, Leo Burnett, Sydney
Dave Govier, Colenso BBDO, Auckland
Sandi Gracin, Grey Worldwide, Melbourne
Derek Green, Saatchi & Saatchi, Geneva
Georgie Hanby, Leo Burnett, Melbourne
Scott Henderson, Clemenger BBDO, Wellington
Martin Hermans, Clemenger BBDO, Wellington
Jamie Hitchcock, Ogilvy, Auckland
Garry Horner, Whybin\TBWA, Sydney
Adam Hunt, BWM, Sydney
Lionel Hunt, Lowe Hunt, Sydney
Bob Isherwood, Saatchi & Saatchi Worldwide, New York
Romanca Jasinski, George Patterson Y&R, Melbourne
Graham Johnson, M&C Saatchi, Sydney
John Kane, I Am Kane, Sydney
Peter Kirwan, Whybin\TBWA, Melbourne
Jonathan Kneebone, The Glue Society, Sydney
Paul Knights, Ideaworks, Sydney
Tony Lambaart, The Leap Agency, Melbourne
Josh Lancaster, Ogilvy, Auckland
Neil Lawrence, STW Village, Sydney
Fiona Leeming, Nitro, Melbourne
Mark Lees, Consultant, Sydney
Richard Loseby, BK Advertising, Auckland
Craig Love, freelance, Auckland
Dave Loveder, Funnel Productions, Sydney
Oliver Maisey, M&C Saatchi, Auckland
Rodd Martin, The Guild, Melbourne
Rob Martin-Murphy, The Furnace, Sydney
Ron Mather, Clemenger BBDO, Melbourne
Richard McAuliffe, The Brand Shop, Sydney
Scott McBurnie, Saatchi & Saatchi, Sydney
Andy McKeon, JWT Australia New Zealand, Sydney
John Mescall, Smart, Melbourne
Steve Minon, Junior, Brisbane
Russ Mitchinson, The Campaign Palace/Red Cell, Sydney
James Mok, FCB Auckland
Seshan Moodley, Leo Burnett, Sydney
Josh Moore, Lowe Worldwide, Auckland
Arren Morden, M&C Saatchi, Sydney
Dan Moth, Clemenger BBDO, Wellington
Tom Moult, Havas Australia, Sydney
John Nankervis, Singleton Ogilvy & Mather, Sydney
Peter Nelson, The Brand Agency, Perth
Helene Nicol, The Guild, Melbourne
Monty Noble, TheBrandShop, Sydney
Scott Nowell, Three Drunk Monkeys, Sydney
Graham Nunn, Funnel Productions, Sydney
Dave O'Sullivan, Whybin\TBWA, Sydney
Kieran Ots, Leo Burnett, Sydney
Christy Peacock, Publicis Mojo, Melbourne
Yanni Pountartzis, The Campaign Palace/Red Cell, Sydney
Leo Premutico, Saatchi & Saatchi, New York
Ralph Ralphsmith, CHE, Melbourne
Richard Sellbourne, DDB Sydney
Ant Shannon, Grey Worldwide, Melbourne
Mark Sheridan, Oddfellows, Sydney
Ros Sinclair, Spinach, Melbourne
Levi Slavin, Colenso BBDO, Auckland
Craig Sloane, George Patterson Y&R, Sydney
Grahame Smith, Whybin\TBWA, Sydney
Matt Smith, Saatchi & Saatchi, Geneva
Darren Spiller, Publicis Mojo, Sydney/Melbourne
Michael Spirkovski, Leo Burnett, Sydney
Hamish Stewart, M&C Saatchi, Sydney
Dylan Taylor, BMF, Sydney
Mike Thomas, McCann-Erickson, Sydney
Andrew Town, M&C Saatchi, Sydney
Hugh Walsh, Clemenger BBDO, Wellington
Colin Watts, Jack Watts Currie, Sydney
Adam Whitehead, STW Village, Sydney
Rob Willett, One For All, Sydney
Paul Young, Clemenger BBDO, Wellington

VIEW THE FULL LIST OF

AWARD MEMBERS

Russel Howcroft has been named chairman and managing director of George Patterson Y&R Melbourne, succeeding Anthony Heraghty, who has taken a senior role at GPYR client Foster’s Australia.
Howcroft has been CEO of The Furnace, the Havas-owed agency he co-founded as Leonardi Brandhouse in 1995. He has also worked for McCann Erickson and Lowe Howard-Spink in London and did a previous stint at George Patterson. He is the current chairman of the Advertising Federation of Australia.
Y&R Brands CEO Matt McGrath said Howcroft was the standout candidate for the post.
“Russel has the perfect blend of business acumen and creative appreciation needed to lead our team in Melbourne.
“Leonardi Brandhouse was a creative hotshop in its day, ranking in the Top 10 in the country. Russel’s experience at Lowe, one of the UK’s premier agencies where he worked on icon brands like Stella Artois, Lloyds Bank, Reebok and Coca-Cola, reinforces his great business and creative credentials", said McGrath.
As Chairman of the AFA Howcroft has addressed a number of major industry issues, from self-regulation to agency remuneration; helped build a strong relationship with the AANA (Australian Association of National Advertisers), and launched the world’s first agency accreditation programme. He is a founding Member of Media Team, an organization that assists not-for-profits with their media and marketing endeavours, a Board Member of The Melbourne Arts Festival and a founder of the Carbon Trading business EMIT.
Howcroft said he was looking forward to joining the GPY&R Melbourne team.
“It’s clearly the best agency in the market. The work, the thinking and its track record speaks for itself."

CB hears highly awarded Saatchi & Saatchi Auckland head of art, Steve Back, is heading back to Australia to join DDB Sydney as deputy CD and head of art. The move will bring Back full circle, once again reporting to his former Perth AWARD School mentor, Matt Eastwood (himself a former Perth AWARD School graduate), now ECD and deputy chairman of DDB Australia.
As a result of Back's appointment, CB hears former DDB Sydney head of art Murray Bransgrove will be leaving the agency and current deputy CD, Richard Sellbourne is taken a senior writer title.
Back was originally lured to NZ from London by Mike O'Sullivan, then ECD at Colenso BBDO Auckland, and followed him when he took up the ECD gig at Saatchi NZ. In London, Back had several high profile senior gigs including deputy CD of Grey, head of art and CD of Walsh Trott Chick Smith and group CD at Partners BDDH. Before London, he was head of art at Leo Burnett Sydney (part of the 2000 CB Agency of the Year team, teamed with Mark Collis, now national ECD of Burnetts).
Back started his career in 1991 at Mojo in Perth, followed by three years at Marketforce. In 1996 he headed east, securing a senior art director gig at George Patterson Bates in Sydney, where he first teamed up with Collis.
Awards include a Silver and Bronze Lion at Cannes; one Silver and two Bronze Pencils at The One Show; five Acceptances at D&AD; four Bronze at Clio; one Silver and 17 Bronze Pencils at AWARD; two ADMA Gold; plus one Silver and three Bronze Bullets at Young Guns.
An announcement from DDB of Back's appointment is expected soon, while Saatchi NZ are expected to announce a whole raft of changes within the agency early next week.

In what must be one of the biggest, and most unexpected, coups in living memory for the Brisbane advertising industry, McCann Erickson's long-serving and highly-successful CD, Rem Bruijn, has defected to rival agency Advertising Depot.
Bruijn has been with McCann's for over a decade and has recently overseen a host of account wins, along with numerous awards locally, nationally and internationally; making the agency one of Brisbane's most highly awarded. Most recently McCann's took out best of show at the CREAM awards last Friday night with their campaign for Brisbane Marketing entitled 'Sleepy Little Town'.
"I've had a fantastic time at McCanns - brilliant people and a wonderful culture are why I've spent so long there. This was a difficult decision to make, but A|D has been moving in a direction that I've admired for a few years - they've also been responsible for some really break-through creative, all of which has been very strong strategically. I like the way they approach things. Ultimately I made the decision to go where I believe I will do the best work of my career," said Bruijn.
A|D were the most internationally-awarded agency out of Queensland last year. Managing partner Murray Berghan commented on the move by saying that he was really happy to have Bruijn on board. “We're entering a new phase of growth for the agency, and this appointment is the first big step in our restructuring process. We intend to rebrand, move location and restructure ourselves to be a destination agency with a limit of only nine clients. By limiting our client base, we will be able to focus
ourselves entirely and passionately on those clients who share our vision and enthusiasm".
Bruijn starts with A|D on the 9th of October.

George Patterson Y&R Melbourne has launched a series of spots for Foster's Australia's Cougar Bourbon brand. "Cougar dark rum suits my Man Style", says Barry.

CD: James McGrath
Writer: Ant Keogh
Art Director: Grant Rutherford
Producer: Romanca Jasinski
Director: Steve Ayson
Producer: Claire Kelly
Production Company: The Sweet Shop
DoP: Greig Fraser
Casting: Kirsty McGregor/Adrian Dentice
Editor: Jack Hutchins
Sound: Level Two Music/Flagstaff Studio

BWM Sydney has recently put to air a series of spots for Telstra Big Pond, with the common theme of treating punters like stars. They were directed by Barton Landsman via @radical.media

ECD: Rob Belgiovane
CDs: Mike Boswell and Adam Hunt
Creative Team: Kevin Macnamara and Sean Lavery
Director: Barton Landsman
Production Company: @radical.media
Post Production: Karl Marks and Frame Set + Match

Lion Nathan, via creative partner, Saatchi and Saatchi, have created a campaign for Tooheys New, capitalising on recently beating 292 lagers from 27 countries to be named Champion Lager at this year’s Australian International Beer Awards.
Utilising a variety of touch points, the new ‘Beer Judges: Living the Dream’ campaign builds on the idea that beer judges have the dream job, adding all the elements of a guy’s dream life into the beer judges world to remind punters that when it comes to choosing a great brew, Tooheys New is one of the very best in the world.
Commenting on the campaign, Executive Creative Director at Saatchi and Saatchi, David Nobay said: “Creatively, the obvious challenge was: how do you celebrate a prestigious award like this for Tooheys New without coming across as beating your chest? We found the answer through the happy eyes of the international beer judge set and have spread their story via a myriad of touch points. I for one would like to join their ranks!"
The campaign hits Australia-wide this month with over one-and-a-half million coasters in pubs and clubs, venue posters, tap talkers, punters t-shirts and a variety of bottle shop point of sale materials.
A website, thebeerjudges.com has also been created. Visitors to the site can view a short film created entirely with stock film from Getty Images and voiced by Australian national treasure John Michael “Hollywood" Howson.
The team has also worked closely with ACP’s Ralph magazine to create an advertorial featuring The Beer Judges that gives readers the chance to ‘Win the Dream’ – a no-expense spared trip to the Gold Coast to experience a taste of the “dream life" first hand.

Executive Creative Director: David ‘Nobby’ Nobay
Copywriter: Tim Brown
Art Director: Pete Buckley
Editor: Craig Wilson @ Images Post
Producer: Llew Griffiths
Footage: Getty Images
V/O: John-Michael Howson
Group Business Director: Sasha Orr
Senior Business Director: Paul Mendham
Business Manager: Fleur Kennedy

Who is coming back to Australia after a few great years in NZ?..... we'll get back to you once it's official....

Saatchi & Saatchi New York recently put to air a new spot for Folgers, the largest coffee brand in the US, which was created by Aussie expat Leo Premutico and his South African born creative partner Jan Jacobs and directed by New Zealand's Steve Ayson from The Sweet Shop). The spot, with post also done in New Zealand, has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client is bound for awards glory and has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online.

Executive Creative Director: Tony Granger
Creative Director: Jan Jacobs/Leo Premutico
Copywriter:Jan Jacob
Art Director: Leo Premutico
Executive Producer: Sheldon J. Levy
Production Company & City: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
DOP:Jac Fitzgerald
Editor & Company: Jack Hutchings @ TVNZ, Auckland
Colourist: Dave Gibson @ Digital Post, Auckland
Post Production/Visucal Effects & City: Puck Murphy @ Perceptual
Engineering, Auckland
Music and Music Publisher (Composer or Original soundtrack): Michael Weiner
and Allan Zachary based ex Los Angeles
Audio Post Company: Sound Lounge: New York, NY
Mix engineer: Phillip Loeb

The unique internship program operated by DDB Sydney and FBI Recruitment for students and young creatives is set to be expanded to DDB’s offices in both Melbourne and Auckland with a series of recruitment evenings scheduled to take place in the coming month.
The expansion will see DDB Auckland and DDB Melbourne now also offering three-month placements to promising creative talent for the first time in the scheme’s five year history. In addition the search for Australia and New Zealand’s brightest talent will now be expanded beyond the traditional pool of AWARD School graduates to actively welcome promising applicants from advertising, design, creative and other relevant courses run by colleges and universities.
The LaunchPad program, which is operated in conjunction with FBI Recruitment, offers those selected the chance to work for one of the top creative agencies in Australia and New Zealand. The lucky candidates will be tackling live client briefs over the 12 week period with a real opportunity to stock their portfolios with a broad range of real work. This may mean they find themselves working on a wide mix of internationally-recognised clients ranging from McDonalds to Volkswagen to Cadbury to Durex.
As recently as August this year, DDB Sydney offered two full time positions to new creatives, Alexander Stainton and Iggy Rodriguez, who had both recently completed LaunchPad internships.
Matt Eastwood, national creative director of DDB Australia is driving the expansion: “Around ninety per cent of the creatives who complete our LaunchPad program find full-time employment at an agency within weeks of graduating. Many of them have gone on to make real names for themselves both here and overseas. The huge advantage is that if you’ve got talent and you’re prepared to put the work in, you’ll end up with a really strong portfolio and some real agency experience."
Interested candidates are invited to attend a series of introductory briefing evenings at DDB Sydney, DDB Melbourne and DDB New Zealand, hosted by Matt Eastwood in Australia and DDB executive creative director Paul Catmur in New Zealand.
The evenings will give hopeful LaunchPad interns the chance to drop-off their portfolios, meet some of the current DDB creatives and receive a live brief to be taken away for consideration. Decisions will then be made based on the strength of the original portfolio and the response to the brief.
Recruitment evenings take place in Sydney on Friday, September 29th, Melbourne on Wednesday, October 4th and Auckland on Friday, October 6th.

Interested candidates should register with FBI Recruitment on-line at www.fbirecruitment.com or contact Virginia Adler – FBI candidate manager on: +61 (0)2 9247 4755, email virginia@fbirecruitment.com

Testimonials from former LaunchPad creatives now working in both Australia and New Zealand are available on request.

La Luna, the new 3D Animation studio at Kelly Park Film Village in Silverdale, Auckland has lured Jeneal Rohrback, former creative director of Y&R, to act as their consultant and creative representative.
One of the many projects and productions Rohrback will be involved in is the ‘The Magic Shoes,’ which has attracted Academy Award winner Robert Duvall, best known for his roles in The Godfather, Apocalypse Now and the Untouchables.
Rohrback says, “This is a fantastic and hugely exciting opportunity for me. It not only gives me a chance to use my skills in different ways and travel extensively, but learn new things as well. It gives me freedom to expand on the other ventures I’m planning and keep a finger in the ad world too. It’s a dream job that will only get bigger".
Cris Casares is the director of La Luna and the brains behind The Magic Shoes, a comedy and adventure set in Buenos Aires in the colourful Latin district of La Boca. The story revolves around the hardships of the Toscanelli family and Carlitos, the son, who is inspired by the Tango and Elena, his wealthy and beautiful dance partner.
Duvall will be executive producer advisor on the film as well as the voice for the main character Troesma.
“It’s a huge honour to have Duvall involved. Not only did he love the story, but he’s an avid Tango dancer as well. It’s a perfect fit", says Casares.
“Jeneal is also a perfect fit for this project, and the whole business. She’s a people person with great management and creative skills and she knows the film production and advertising industry really well. That’s key to our success. She’s going to have a very busy time with us. "
The Magic Shoes will be the first major theatrical 3D feature film done in New Zealand and will premiere in New Zealand and worldwide cinemas in 2008.
Rohrback will start her new role in October 2006 and you can contact her on
+64 (0) 21 657821 or Jeneal@lalunastudios.com

Commercial Radio Australia today launched an exciting new initiative – a website called SiVi, which will feature the best and most unusual audio that can be used for inspiration and ideas for radio advertisements.
Chief executive officer of Commercial Radio Australia, Joan Warner, said the idea was for visitors to submit their own material, with the page eventually becoming a creative portal of original, unusual and funny audio.
“SiVi is all about inspiration," Ms Warner said. “It’s about getting people to think outside the usual radio creative box, getting them excited by different, quirky and out-there examples of audio – the sort of stuff that is so compelling that people want to talk about it and share it with their friends."
Ms Warner said the establishment of SiVi was part of a range of initiatives designed to help improve the standard of radio ads and ensure Australia was world-class in this important area. The SiVi site (short for Siren Viral) can be found as part of the Siren Awards website at www.sirenawards.com.au.
Creative director of Commercial Radio Australia and director of agency, Eardrum Australia, Ralph van Dijk, encouraged people to visit the site and send in their sounds – no matter how strange.
“Imagine an audio version of YouTube, where you could find anything from an 80-year-old lady telling jokes to the clicking language of the Namibian Hottentots. Anything that makes a sound can be used in a radio ad. That funny attachment you were sent, the studio out-take you kept, or the concert bootleg you recorded - send it in to SiVi now," Mr van Dijk said. “All types of audio, including the weird and obscure, help us broaden our sound reference points and encourage us to go boldly where other radio ads fear to tread."
The SiVi page is designed to be interactive so users can submit their own ideas, contribute blogs and download audio for emailing to friends.
Downloads on the site include, from the Guinness Book of World Records, the shortest ad ever, the classic Yahoo substitute son ad, some of the early Bud Light ads from the now world famous campaign, and an ad that takes a few pot shots at its own with an ode to advertising school. There are also some audio bloopers from the late UK broadcasting great John Peel, who loses the plot in a recording session, Orson Wells sounding off about the English language, a suspect recording of the JFK assassination and a radio station making a random call as Jack Nicholson’s character in “A Few Good Men.
To visit the SiVi site go to www.sirenawards.com.au and follow the links to SiVi.

28 year old Aussie expat creative wunderkind, Leo Premutico (left), has been appointed to joint executive creative director of Saatchi & Saatchi, New York, together with his equally talented creative partner, Jan Jacobs (right). The pair are second only to Saatchi & Saatchi NY creative chief, Tony Granger.
Granger hooked the duo up at Saatchi London (having lured Premutico from Colenso BBDO, Auckland, where he was their star creative, eventually ranked number two in the region in Campaign Brief Creative Rankings. Before that, Premutico was a young star at APL, Sydney). Their work in London included the NSPCC "Ventriloquist" spot, which was voted the best piece of work by the Saatchi network and became the 7th most awarded TV commercial worldwide in 2005. That year Campaign Magazine voted Premutico the UK's best young talent.
Prior to London Jacobs' work helped get Bozell New York to 3rd in the world at Cannes in 2002, as well as AdAge's Agency of the Year‚ kudos for Ogilvy Johannesburg and TBWA Hunt Lascaris, Johannesburg. Premutico was part of the Colenso BBDO Auckland creative department, winning Young Guns Agency of the Year‚ and successive Campaign Brief and BRW Agency of the Year titles.
Since arriving at Saatchi New York last May their work took the agency to 3rd in the world at Cannes 2006 - becoming the most awarded US agency at the festival. Two of the winning spots they directed themselves.
Recently their work for Folgers, the largest coffee brand in the US (directed by New Zealand's Steve Ayson from The Sweet Shop) has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online. See the Folgers spot below.
Together the pair has won 26 Cannes lions, silver nominations at D&AD and numerous One Show Pencils, as well as effectiveness awards in four different continents.

Saatchi & Saatchi Healthcare, Sydney has launched a new campaign for Claratyne, the flagship hayfever and allergy brand for Schering-Plough. It is the market leader in the category. Says Saatchi Healthcare CD, Brad Downing: "Pretty much, the competition lampoons sufferers or highlights the causes of allergies and hayfever. If you suffer you know what causes it, and you certainly don't want advertisers to make fun of your suffering. Hence, our more sympathetic appproach."
The campaign is launching with a 60 second and 2 x 30 second versions of the spot supported by magazine, Newspaper and point of sale executions.

Client: Schering-Plough
Agency: Saatchi & Saatchi Healthcare
Planner: Renee Salaberry
Creative team: Marc Law and Brad Downing
Agency Producer: Bill Doig
Production Company: The Sweet Shop
Director: Noah Marshall
Producer: Tony Whyman

Which young Aussie creative is set to be appointed to the joint ECD gig at a top New York agency?.... He was always destined to be the next Droga... watch this space over the next few days.....

Composer and producer, Nathan Cavaleri, has joined Song Zu in Sydney. At 24 he already has 15 years experience in the music industry and has worked with some of the industry's biggest names including B B King, Ry Cooder, Michael Jackson, Mark Knopfler, Jimmy Barnes and Vanessa Amorosi.

Now people know how internet shopping site ferrit.co.nz works. Plus some other stuff they might not have wanted to know. Directed by Sydney-based Steve Saussey out of trans-Tasman TVC production company, Film Construction.

Agency: Consortium, Auckland
Creative Team: Douglas Howser and Vincent Del Pino
Director: Steve Saussey
Producer: Claire Richards
Production Company: Film Construction

If this doesn’t play it’s also here: http://www.filmconstruction.com/directors_details.asp?id=7&start=0

Today, Carlton Draught, via agency George Patterson Y&R Melbourne, released

FLASHBEER

, its new ad campaign and much anticipated follow up to last year’s 'Big Ad'. Created by the same creative team, Ant Keogh and Grant Rutherford, 'Flashbeer' continues Carlton Draught’s Made from Beer campaign, which is based on the idea that the brand doesn’t take itself, or its advertising, too seriously.
'Flashbeer' is a departure from the epic, special-effects laden style of “Big Ad". It is the fourth instalment in the brand’s Made from Beer campaign, which began with the 'No Explanation' TVC in 2003 and was followed by 'Canoe' in 2004. Made from Beer scaled new heights of public and critical attention following the success of the 'Big Ad' which had a phenomenal 12-month run, topping 3.5 million online viewings across 132 countries and scooping over 30 national and international advertising awards.
After parodying advertising stereotypes in previous ads, Made from Beer has taken on new creative territory with 'Flashbeer' by sending up one of the most ubiquitous film clichés of the 1980s – the audition scene from the closing minutes of the 1983 movie, Flashdance.
With all eyes on its passionate leotard-clad hero, 'Flashbeer' has fun with the notion prevalent in many 80’s films (hit films like Flashdance, Fame, Footloose and Dirty Dancing) where the ‘power of dance’ can make any dream come true.
'Flashbeer' is the journey of ‘Kevin Kavendish’, a peanut inspector by day, who harbours a secret dream to work at Carlton Draught Brewery. The odds seem stacked against Kevin when he goes to a job interview at the brewery given his distinct lack of experience, but then through the ‘power of dance’ we see our hero realise his dream of brewing his favourite beer.
The famous audition scene was (somewhat) faithfully re-created – about as faithful to the original as you would expect from Carlton Draught anyway. Considerable attention was given to emulating the film’s choreography, cinematography and lighting. Director Paul Middleditch and Dop Andrew Lesnie even consulted cinematography magazines from the mid-eighties, uncovering interviews with the creators of Flashdance to see how they designed the lighting for the film.
The ‘re-creation’ just got a bit twisted when Jennifer Beales (the star of Flashdance) was replaced by an average Aussie bloke in a leotard trying to dance with equal conviction.
But you couldn’t successfully parody the scene without the soundtrack. So the creative team set about securing rights to the classic 80s hit “What a Feeling" from the original performer and co-writer, Irene Cara. Happily for the ad, she agreed.
"Carlton Draught makes a genuine connection with its consumer. It's a brand to believe in and delivers a real sense of effortless and unexpected joy. A product that Kevin (and a whole lot of loyal drinkers) will do anything for in return," said James McGrath, Creative Director of George Patterson Y&R Melbourne.
The new ad is part of a fully integrated, through-the-line campaign which will create more consumer touch points for Carlton Draught than ever before. It has been launched virally before going on air as was the case with “Big Ad". What is more, 'Flashbeer' runs for 94 seconds which is about three times the length of most ads. As a result, it will be aired less often, but in high impact time slots. Because the campaign
is fully integrated, Kevin’s sensational performance will take on a life of its own across a variety of mediums and at a number of high profile events.
'Flashbeer' was launched online using Vividas full screen streaming technology, which
allows people to view the ad in all its cinematic glory without special software. 'Big Ad' was the first beer ad to be launched in Australia using this technology.
To view the ad, please go to: www.flashbeer.com.au. It will go on air across the country from Friday 22 September. The initial online and television launch will be supported by 'Flashbeer' cinema, outdoor, radio and online advertising; sponsorship leveraging across the AFL and NRL finals season; and a national publicity and point-of-sale program.

'FLASHBEER' CREATIVE CREDITS
Agency: George Patterson Y&R, Melbourne
Creative Director: James McGrath
Writer: Ant Keogh
Art Director: Grant Rutherford
Agency Producer: Romanca Jasinski
Director: Paul Middleditch
Producer: Peter Masterson
Director of Photography: Andrew Lesnie
Art Director: Rebecca Cohen
Casting: Kirsty McGregor (McGregor Casting)
Editor: Peter Whitmore (Winning Post)
Sound: Barry Stewart (Sound Reservoir)
Choreographer: Lisa Ffrench
Music: “What a Feeling" Written and performed by Irene Cara

A new spot for Crimestoppers in Perth, via agency Marketforce.

Creative team: Andrew Tinning, Tom Wilson and Maisen Hall
Agency Producer: Nicole Beer
Director: Corrie Jones
Production Company: Blue Stone Films
Producer: John McGuckin
DoP: Alan Myles
Sound: MDS

Ben Smith and Neil McGuirk met at AWARD School last year. They teamed up in AWARD Super Group and got their book together, and after a few stints around town they have found a permanent home at Lowe Hunt.
Says Dejan Rasic, Creative Director of Lowe Hunt: “Ben and Neil are ambitious and talented. I’m proud to have them on board."

Two Bloggers write: "We hear Jay is quitting advertising to write children's stories. Love Mish & Dave."

David Nobay, ECD of Saatchi & Saatchi Australia, has been selected to chair the Radio jury for next year's D&AD Awards, the first time an Australian has been given one of the key chairman's roles. The pommie award organisation believes Australia is one of the world's centres of excellence (Australia was ranked fourth at both Cannes and D&AD this year) and that may be the reason for the honour. Nobby is certainly a favourite with the D&AD gang as he was on the Print jury last year. As a result of the huge success this year, Australia and New Zealand will be getting even more juror spots at D&AD next year, a list being compiled right now.

The world's most eagerly awaited annual showcase of design and advertising creativity launches on 27 September 2006.
Over 740 pieces of work across 29 categories in design and advertising are included in The D&AD Annual and showreel. However, with more than half from the UK (427 entries), the awards are sure to continue to come in for criticism from creatives around the world. D&AD Global Awards jury members made the selection from over 24,500 pieces of work entered from 61 countries. Gaming, Direct, and Magazine & Newspaper Design will feature as independent categories for the first time in the D&AD Annual.
The D&AD Annual is no longer available to non-members. The only way to receive a free copy of the 2006 book is to join D&AD before 31 December 2006. Contact nikki@dandad.co.uk for further information on the different ways to become a member.
The D&AD Global Awards 2007 will launch its Call for Entries on 2 October. Visit www.dandad.org for further details.

D&AD Annual 2006 Facts & Figures:

745 pieces of work selected for the D&AD Annual
603 In-book
88 Nominations
54 Yellow Pencils awarded
2 Black Pencils awarded

TOP 10 COUNTRIES
1. UK (427 entries)
2. USA (95)
3. Germany (35)
4. Australia (20)
5. South Africa (19)
6. Singapore (16)
7. Malaysia (13)
8. France (12)
9. China (11)
9. Netherlands (11)

Number of Annual Entries by Region and Country:

Africa
South Africa (19)

Asia
China (11)
Hong Kong (2)
India (9)
Japan (10)
Malaysia (13)
Philippines (1)
Singapore (16)
South Korea (5)
Taiwan (1)
Thailand (4)
UAE (1)

Australasia
Australia (20)
New Zealand (5)

Europe
Austria (6)
Belgium (3)
Croatia (3)
Denmark (2)
France (12)
Germany (35)
Ireland (2)
Netherlands (11)
Norway (2)
Portugal (1)
Slovenia (1)
Spain (3)
Sweden (10)
Switzerland (1)
UK (427)

North America
Canada (7)
USA (95)

South America
Argentina (1)
Brazil (5)
Chile (1)

Whybin\TBWA, Sydney has launched a risque new campaign for the latest Ultimate Fighting game on Playstation - TEKKEN 5.
The TVC is running on all commercial stations between 11pm and 3am amongst other late night 'Adult' ads. And the print is running in FHM, Ralph, Zoo and Alpha Magazines.

Creative Director: Garry Horner
Copywriter: Mish McDonald
Art Director: Dave O'Sullivan
Production Company: Sound Reservoir

Ex London producer Jackie Adler has joined Melbourne based The Guild of Commercial Filmmakers.
Adler’s work history includes stints at JWT London, Publicis London, Great Guns, Cowboy Films, Stark Films, Rogue Films and 180 Agency Amsterdam.
Her global experience enables The Guild to broaden the opportunities for both their Australian directors and international productions coming to Australia.
She is currently producing for Jamie Doolan.
Contact Leanne Tonkes – leanne@theguildfilm.com

Funnel Productions is the name of the new company set up by former FNL Communications partners Graham Nunn and Dave Loveder, which has just moved into Unit 5b, 1 Bradly Avenue, Kirribilli. Their new phone number is (02) 9922 6473 and fax is (02) 9922 6475.
Nunn told CB: "We’re in the Kirribilli Marina - we’re the second to last one along the deck at the front, in between the boat builder and the slipway. (It’s the last door on the right in the pic). Quite an appropriate spot for a company called Funnel, I thought. The fridge is going in this afternoon so if you’re free towards the end of Thursday, pop in."
Funnel, which will be a bit more design oriented than advertising, counts a few tasty founding clients, including a slice of Panasonic and Taylors Wines.
The pair sold FNL earlier this year to Andrew Sargent and David Rollins.

DDB Sydney has launched a new social change campaign for client NAPCAN (National Association for the Prevention of Child Abuse and Neglect), headed by a confronting TVC entitled ‘children see, children do’.
The campaign coincides with National Child Protection Week and highlights how thoughtless, aggressive, self-centred and violent behaviour by adults is copied and continued by children.
The 90-second spot will run across free-to-air and pay-TV as well as cinemas. It emphasizes the need for adults to set a good example and break the cycle by making their influence on the next generation a positive one.
Says National creative director for DDB Australia, Matt Eastwood: “The campaign is incredibly powerful and, importantly, feels like it can make a real difference to the significant social problems it addresses. It’s most certainly a campaign we can be proud of."
Adam Blakester, executive officer for NAPCAN Foundation, added: “NAPCAN works to create communities that are free of harm to children, or child friendly communities. This new social change campaign created by DDB presents a powerful and evocative message, challenging adults to break the cycle of harm to children by being positive role models in everything they do. With child abuse and neglect being Australia's most serious social problem and reaching critical proportions, this campaign comes at a pivotal time for the wellbeing and sustainability of Australian society."

CREDITS:
Creative Director: Matt Eastwood
Creative team: Charlie Cook and Simon Johnson
Agency Producer: Sean Ascroft
Director: Sean Meehan
Production Company: Soma Films

A bit off topic, writes Peter Bray from ClearBlueDay, but maybe you are a cricket lover... www.cricketblog.com is starting a petition about the Ashes tickets - maybe all us CB Bloggers can assist?
As most of you know, Cricket Australia cancelled over 1000 tickets bought through Ebay. This means that they have the chance to at least partially rectify their initial mistake and allow the public to get tickets in a fair process.
Cricketblog.com is supporting an online petition, asking for the following from Cricket Australia:
1. That the remaining tickets be opened up to an online auction, conducted by Cricket Australia, in batches of 2.
2. That no individual can purchase more than two tickets.
3. That 80% of these tickets be allocated to Australian naitonals, proof of which will be by passport number and a faxed passport image.
4. That this process be complete by October 31.
Go to: www.cricketblog.com

Top creative Robin Feiner has made the move to Leo Burnett Sydney as a senior writer, teaming with Guy Collins.
Feiner comes from a short stint at IdeaWorks, Sydney where he did some nice work on Supercheap Auto and Westfield Winter Fashion. In his career prior to that he did some pencil winning work on Lynx at APL, Sydney, Hallensteins and Glassons at Publicis Mojo Auckland and some commended work for Kia and The Spastic Centre when at BWM Sydney.
He also won Tropfest several years back as writer/director.

Was this the first real estate sale via blog? It just could be the case as, apart from strong interest from other sources, at least two ad industry people had shown interest in Ad Guru's superb waterfront reserve cottage in Hardy's Bay, having seen it on the CB Blog. The auction, held on site last Saturday on a very wet day, attracted a good crowd, and bidders pushed the price well above the reserve. The eventual purchaser, from the banking industry, paid $1.322.
Says Ad Guru: "I'm damn sure the CB Blog played its part in the marketing mix. Thanks Lynchy, I owe you one."

The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne's

Carlton Draught 'Big Ad'

- Australia's most awarded commercial of all time - won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program.
Best of the Best winners included:
Agency of the Year: Saatchi & Saatchi, Sydney
Production House of the Year: @radical.media
Post Production Company of the Year: Fin Design + Effects
Advertiser of the Year: Transport Accident Commission, Australia
Director of the Year: Bruce Hunt, @radical.media
The Best of Show - Carlton Draught 'The Big Ad' via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch.
“The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They're about the Asia Pacific region. They're about the winners being judged as objectively as possible by a stellar jury from around the world. They're not-for-profit. and they are about work for any technology, delivery platform or new media", the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight.
“Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal."
"This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong," said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions.
The Kodak Gongs are supported by Principal Sponsors:
Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision
Award sponsors include:
@radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).

BEST OF THE BEST
Production House of the Year
@radical.media

BEST OF THE BEST
Post Production Company of the Year
Fin Design + Effects

BEST OF THE BEST
Agency of the Year
Saatchi & Saatchi, Sydney

BEST OF THE BEST
Advertiser of the Year
Transport Accident Commission

BEST OF THE BEST
Director of the Year
Bruce Hunt - @radical.media



BEST OF THE REGION
Best of South Asia
Creative Juice / G1 Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance

BEST OF THE REGION
Best of the Pacific
Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission


BEST OF SHOW
The Big Ad
Agency - George Patterson Y&R, Melbourne
Creative Director - James McGrath
Creative Team - Grant Rutherford & Ant Keogh
Agency Producer - Pip Heming
Director - Paul Middleditch
Production Company - Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Editor - Peter Whitmore
Music Composer - Cezary Skubiszewski
Client - Fosters Australia

IDEA CATEGORIES


AUTOMOTIVE
Saatchi & Saatchi, New Zealand
For Towies
Creative Director – Toby Talbot
Creative Team - Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore
Production Company – Plaza Films
Director – Paul Middleditch
Client - Toyota New Zealand

BANKS, FINANCIAL & INSURANCE
Creative Juice/G1, Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance


FOOD
Leo Burnett, Sydney
for Inner Child
Creative Director - Mark Collis
Creative Team - Stephen Coll & Matt Ryan
Production Companies - Collider & Exit Films
Director - Joel Pront
Client - McDonald's Australia

BEVERAGE
George Patterson Y&R, Melbourne
for The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Production Company - Plaza Films
Director - Paul Middleditch
Client - Foster's Australia


BEVERAGE
Leo Burnett, Sydney
for Past Experience
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Production Company - Sydney Film Company
Director - Josh Baker
Client - Heineken Australia


CHARITY
Saatchi & Saatchi, Sydney
For Lend A Hand
Executive Creative Director - David Nobay
Copywriter - Kathy Mattick
Art Director - Shannon Sutherland
Production Company - 8 Commercials
Director - Tim Gibbs
Client - UNIFEM


TELECOMMUNICATIONS
Belgiovane Williams Mackay
For The Right Answers
Executive Creative Director - Rob Belgiovane
Creative Directors - Adam Hunt & Mike Boswell
Creative Team - Matt Lawson & Onur Kece
Production Company - @radical.media
Director - Vikki Blanche
Client - Telstra BigPond


FASHION / CLOTHING & ACCESSORIES
Arnold, Sydney
For Say Hello
Creative Director - Barry Disco
Creative Team - Jay Furby
Production Company - Curious Films
Director - Darryl Ward
Client – Jockey


MEDIA & ENTERTAINMENT
The Works, Sydney
For Budgie Smuggler
Creative Director - Kevin MacMillan & Damian Pincus
Creative Team - Nick Levey & Simon Higby
Production Company - The Sweet Shop
Director - Mick Wong
Client - MTV Networks Australia


COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES
Saatchi & Saatchi, Sydney
For Laksa
Executive Creative Director - David Nobay
Creative Team - Tim Brown & Pete Buckley
Production Company - Goodoil Films
Director - Miles Murphy
Client - Olympus


SPORT & LEISURE
Publicis Mojo, Australia
For Reincarnate
Regional Executive Creative Director - Darren Spiller
Creative Team - Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller
Agency Producer - Corey Esse
Production Company - Revolver Film
Director - Steve Rogers
Client – Nike


GOVERNMENT
Marketforce, Perth
For Look at Me
Creative Director - Andrew Tinning
Writer and Art Director - Andrew Tinning
Production Company - Film Construction
Director - Perry Bradley
Client – Office of Road Safety


GOVERNMENT
Grey Worldwide
For Reconstruction
Creative Director - Nigel Dawson
Creative Team - Brendan Guthrie & Tim Holmes
Production Company - @radical.media
Director - Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - SINGLE PLATFORM
Grey Worldwide
For Haunted, Reconstruction & These Days
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson & Tim Homes
Agency Producer - James McPherson
Production Companies - Filmgraphics & @radical media
Directors - Mat Humphrey & Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - Cross-Platform Content & Content Integration
Lowe Hunt, Sydney
For Lynxjet
Creative Directors - Adam Lance & Lionel Hunt
Creative Director - Peter Bidenko
Creative Team - Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson
Production Company - Plaza Films
Director - Nicholas Reynolds
Client - Unilever

CRAFT CATEGORIES

Young Editor of the Year
Daniel Lee, Karl Marks

Young Cinematographer of the Year
Oliver Lawrance, Independent Films

Young Director of the Year
Josh Baker of Sydney Film Company

Comedy
George Patterson Y&R, Melbourne
For The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Director – Paul Middleditch
Production Company – Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Client - Foster's Australia

Production Design
David Baxa
For Past Experience
Production Company - Sydney Film Company
Director - Josh Baker
Producer - Nicole Crozier
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

Casting
The Sweet Shop
For Just Like Daddy
Production Company - The Sweet Shop
Director - Steve Ayson
Executive Producer - Sharlene George (Exec Prod)
Agency - John Doe Amsterdam
Creative Directors - Diederiekje Bok & Hein Mevissen
Client - MTV Europe

Sound Design
Ross Batten, Cutting Edge
For Visitors
Sound Designer - Ross Batten
Audio Company - Cutting Edge
Production Company - Zoom Film & Television
Director - Brendan Williams
Agency - Publicis Mojo, Australia
Client - Abused Child Trust

Sound – Original Score
Elliott Wheeler & Simon Lister, Nylon Studios
For Inner Child
Production Companies - Collider & Exit Films
Director - Joel Pront
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Steve Coll & Matt Ryan
Producer - Lucy Markovich
Client - McDonalds Australia

Cinematography
Susan Stitt
For 48 Hours
Production Company - Goodoil Films
Director - Matt Murphy
Agency - Saatchi & Saatchi, Sydney
Executive Creative Director - David Nobay
Creative Team - Anthony Moss & Matt Gilmour
Client – Toyota Motor Corporation of Australia

CGI 3D Animation & Modelling
Fuel International
For Past Experience
VFX Supervisor - Andrew Hellen
CG Supervisor - Andreas Wanda
Production Company - Sydney Film Company
Director - Josh Baker
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

CGI 3D Animation & Modelling
Fin Design + Effects
For Birth
Special Effects Designers - Richard Lamebert & Justin Bromley
Director - Jonathan Baker
Producer - Emma Daines
Agency - Singleton, Ogilvy & Mather, Sydney
Creative Director - David Brownlow
Creative Team - David Brownlow & Katie Manekshaw
Client - Hyundai

Special Effects: in Camera, Motion Control
Film Construction, New Zealand
For Look at Me
Director - Perry Bradley
Producer - Jozsef Fityus
Agency - Marketforce
Creative Director - Andrew Tinning
Client - Office of Road Safety

Digital Visual Effects and CGI
Animal Logic
For War of the Appliances
Production Company - Filmgraphics
Director - Graeme Burfoot
Agency - BMF
Creative Director - Warren Brown
Creative Team - Andrew Ostrom & Warren Brown
Client - Lion Nathan Australia

Editing
Drew Thompson, Guillotine
For Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson
Client - Transport Accident Commission

Direction Visual Style
Bruce Hunt, @radical.media
Reconstruction
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission

Direction Performance
The Glue Society
For March of the Emperors
Production Company - @radical.media
Producers - Guy Pechard & Alexis Bensa
Agency - BETC EURO RSCG
Creative Team - Romain Guillon, Eric Astorgue & Pierre Riess
Client - Films Canal +

Marmalade junior team, Lauren Doolan and Frances Webb, have topped the class at the inaugural Creative Raw event held recently in Melbourne.
The secret brief, revealed on the morning of the workshop, was for Dodoni Feta Cheese, a product of the Elco Food Group.
The twenty teams, all with less than three years experience, dispersed around the Fad Gallery where they had the day to crack the newspaper advertising brief for The Age with only a materials pack from Eckersley’s.
Creative directors and senior creatives were on hand to answer questions and assist where possible, and praised the high standard of work.
"Creative Raw was designed to unearth and cultivate Melbourne’s best upcoming talent and inspire creative teams to create standout newspaper advertising," says Chairman of Judges and Clemenger BBDO Chairman Ron Mather.
"Looking at the diverse responses to this brief, and the high standard of work completed within the time frame, we can safely say that the future of advertising creative in Melbourne looks to be in safe hands," he said.
The Age’s Advertising Director, David Hoath, who started a similar event in the UK called Creative juice, echoed Mather’s sentiments: "The Age wants to work with the MADC to help agencies train their creative talent and improve the creative standard of Melbourne," said Hoath.
"Creative Raw has given us the opportunity to inspire young creative teams, and arms them with the confidence and tools to push creative boundaries in this city," he said.
The winning work [top] will be turned into finished executions that will appear in The Age, plus Doolan and Webb win an all expenses-paid trip to the Caxtons in New Zealand.
Runners up were Connor Beaver and Ben Keenan from Grey Worldwide [second from top], with third place [third from top] going to Glenn Peters and Adam Liddiard from Singleton Ogilvy & Mather.

The Work 06 has been judged and the production of the Book has begun. In total 410 ads and campaigns have made the annual, which will be released in November this year.
Saatchi & Saatchi offices fill the top three positions with Saatchi & Saatchi Singapore topping the list of acceptances with 16. Saatchi & Saatchi Sydney and Saatchi & Saatchi Auckland are equal second with 14 acceptances each. Creative Juice\G1 Bangkok and O&M Singapore are equal fourth with 11 acceptances. The only other agencies with double-digit acceptances are BBDO Bangkok and Clemenger BBDO Wellington with 10 each.
It was a great year for Ogilvy & Mather as a network. For the first time ever they are the top ranking network, narrowly edging out the top network of the past two years, BBDO. It is an amazing result for Ogilvy as they are always hamstrung in this Asia-Pacific table as they have in the past had no contribution from their Australian or New Zealand agencies (the 'Singo Factor'), whereas BBDO and Saatchi & Saatchi have major award-winning agencies in these markets. What is significant is that 19 different Ogilvy offices in Asia and NZ had acceptances this year. This compares to BBDO and Saatchi & Saatchi who had 10 and 6 offices contributing respectively.
Ogilvy had a total of 58 acceptances. BBDO had 56 and Saatchi & Saatchi 49. They were followed by Leo Burnett (36) and JWT (31) who both improved positions on last year.
The top agencies in each country were:
Australia – Saatchi & Saatchi Sydney (14), Leo Burnett Sydney (8), Clemenger BBDO Melbourne (7), The Furnace Sydney (7) M&C Saatchi Sydney (7) and Publicis Mojo Sydney (7).
New Zealand – Saatchi & Saatchi Auckland (14), Clemenger BBDO Wellington (10), Colenso BBDO Auckland (9), Publicis Mojo (8).
Singapore – Saatchi & Saatchi (16), O&M Singapore (11), JWT Singapore (6).
Thailand – Creative Juice\G1 (11), BBDO (10), JWT, Leo Burnett (5), O&M (5).
Malaysia – Naga DDB (7), BBDO (5) Lowe (5).
India – McCanns Mumbai (8) O&M Mumbai (8), Leo Burnett (7), JWT (6).
China – O&M Beijing (5), JWT Shanghai (4).
Japan – Dentsu (6), O&M (3).
Taiwan – O&M (4).
The Philippines – BBDO Guerrero Ortega (5), O&M Manila (4).
Acceptances were also taken from Hong Kong, Indonesia and Vietnam.

The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne's

Carlton Draught 'Big Ad'

- Australia's most awarded commercial of all time - won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program.
Best of the Best winners included:
Agency of the Year: Saatchi & Saatchi, Sydney
Production House of the Year: @radical.media
Post Production Company of the Year: Fin Design + Effects
Advertiser of the Year: Transport Accident Commission, Australia
Director of the Year: Bruce Hunt, @radical.media
The Best of Show - Carlton Draught 'The Big Ad' via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch.
“The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They're about the Asia Pacific region. They're about the winners being judged as objectively as possible by a stellar jury from around the world. They're not-for-profit. and they are about work for any technology, delivery platform or new media", the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight.
“Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal."
"This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong," said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions.
The Kodak Gongs are supported by Principal Sponsors:
Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision
Award sponsors include:
@radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).

BEST OF THE BEST
Production House of the Year
@radical.media

BEST OF THE BEST
Post Production Company of the Year
Fin Design + Effects

BEST OF THE BEST
Agency of the Year
Saatchi & Saatchi, Sydney

BEST OF THE BEST
Advertiser of the Year
Transport Accident Commission

BEST OF THE BEST
Director of the Year
Bruce Hunt - @radical.media



BEST OF THE REGION
Best of South Asia
Creative Juice / G1 Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance

BEST OF THE REGION
Best of the Pacific
Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission


BEST OF SHOW
The Big Ad
Agency - George Patterson Y&R, Melbourne
Creative Director - James McGrath
Creative Team - Grant Rutherford & Ant Keogh
Agency Producer - Pip Heming
Director - Paul Middleditch
Production Company - Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Editor - Peter Whitmore
Music Composer - Cezary Skubiszewski
Client - Fosters Australia

IDEA CATEGORIES


AUTOMOTIVE
Saatchi & Saatchi, New Zealand
For Towies
Creative Director – Toby Talbot
Creative Team - Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore
Production Company – Plaza Films
Director – Paul Middleditch
Client - Toyota New Zealand

BANKS, FINANCIAL & INSURANCE
Creative Juice/G1, Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance


FOOD
Leo Burnett, Sydney
for Inner Child
Creative Director - Mark Collis
Creative Team - Stephen Coll & Matt Ryan
Production Companies - Collider & Exit Films
Director - Joel Pront
Client - McDonald's Australia

BEVERAGE
George Patterson Y&R, Melbourne
for The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Production Company - Plaza Films
Director - Paul Middleditch
Client - Foster's Australia


BEVERAGE
Leo Burnett, Sydney
for Past Experience
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Production Company - Sydney Film Company
Director - Josh Baker
Client - Heineken Australia


CHARITY
Saatchi & Saatchi, Sydney
For Lend A Hand
Executive Creative Director - David Nobay
Copywriter - Kathy Mattick
Art Director - Shannon Sutherland
Production Company - 8 Commercials
Director - Tim Gibbs
Client - UNIFEM


TELECOMMUNICATIONS
Belgiovane Williams Mackay
For The Right Answers
Executive Creative Director - Rob Belgiovane
Creative Directors - Adam Hunt & Mike Boswell
Creative Team - Matt Lawson & Onur Kece
Production Company - @radical.media
Director - Vikki Blanche
Client - Telstra BigPond


FASHION / CLOTHING & ACCESSORIES
Arnold, Sydney
For Say Hello
Creative Director - Barry Disco
Creative Team - Jay Furby
Production Company - Curious Films
Director - Darryl Ward
Client – Jockey


MEDIA & ENTERTAINMENT
The Works, Sydney
For Budgie Smuggler
Creative Director - Kevin MacMillan & Damian Pincus
Creative Team - Nick Levey & Simon Highley
Production Company - The Sweet Shop
Director - Mick Wong
Client - MTV Networks Australia


COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES
Saatchi & Saatchi, Sydney
For Laksa
Executive Creative Director - David Nobay
Creative Team - Tim Brown & Pete Buckley
Production Company - Goodoil Films
Director - Miles Murphy
Client - Olympus


SPORT & LEISURE
Publicis Mojo, Australia
For Reincarnate
Regional Executive Creative Director - Darren Spiller
Creative Team - Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller
Agency Producer - Corey Esse
Production Company - Revolver Film
Director - Steve Rogers
Client – Nike


GOVERNMENT
Marketforce, Perth
For Look at Me
Creative Director - Andrew Tinning
Writer and Art Director - Andrew Tinning
Production Company - Film Construction
Director - Perry Bradley
Client – Office of Road Safety


GOVERNMENT
Grey Worldwide
For Reconstruction
Creative Director - Nigel Dawson
Creative Team - Brendan Guthrie & Tim Holmes
Production Company - @radical.media
Director - Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - SINGLE PLATFORM
Grey Worldwide
For Haunted, Reconstruction & These Days
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson & Tim Homes
Agency Producer - James McPherson
Production Companies - Filmgraphics & @radical media
Directors - Mat Humphrey & Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - Cross-Platform Content & Content Integration
Lowe Hunt, Sydney
For Lynxjet
Creative Directors - Adam Lance & Lionel Hunt
Creative Director - Peter Bidenko
Creative Team - Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson
Production Company - Plaza Films
Director - Nicholas Reynolds
Client - Unilever

CRAFT CATEGORIES

Young Editor of the Year
Daniel Lee, Karl Marks

Young Cinematographer of the Year
Oliver Lawrance, Independent Films

Young Director of the Year
Josh Baker of Sydney Film Company

Comedy
George Patterson Y&R, Melbourne
For The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Director – Paul Middleditch
Production Company – Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Client - Foster's Australia

Production Design
David Baxa
For Past Experience
Production Company - Sydney Film Company
Director - Josh Baker
Producer - Nicole Crozier
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

Casting
The Sweet Shop
For Just Like Daddy
Production Company - The Sweet Shop
Director - Steve Ayson
Executive Producer - Sharlene George (Exec Prod)
Agency - John Doe Amsterdam
Creative Directors - Diederiekje Bok & Hein Mevissen
Client - MTV Europe

Sound Design
Ross Batten, Cutting Edge
For Visitors
Sound Designer - Ross Batten
Audio Company - Cutting Edge
Production Company - Zoom Film & Television
Director - Brendan Williams
Agency - Publicis Mojo, Australia
Client - Abused Child Trust

Sound – Original Score
Elliott Wheeler & Simon Lister, Nylon Studios
For Inner Child
Production Companies - Collider & Exit Films
Director - Joel Pront
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Steve Coll & Matt Ryan
Producer - Lucy Markovich
Client - McDonalds Australia

Cinematography
Susan Stitt
For 48 Hours
Production Company - Goodoil Films
Director - Matt Murphy
Agency - Saatchi & Saatchi, Sydney
Executive Creative Director - David Nobay
Creative Team - Anthony Moss & Matt Gilmour
Client – Toyota Motor Corporation of Australia

CGI 3D Animation & Modelling
Fuel International
For Past Experience
VFX Supervisor - Andrew Hellen
CG Supervisor - Andreas Wanda
Production Company - Sydney Film Company
Director - Josh Baker
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

CGI 3D Animation & Modelling
Fin Design + Effects
For Birth
Special Effects Designers - Richard Lamebert & Justin Bromley
Director - Jonathan Baker
Producer - Emma Daines
Agency - Singleton, Ogilvy & Mather, Sydney
Creative Director - David Brownlow
Creative Team - David Brownlow & Katie Manekshaw
Client - Hyundai

Special Effects: in Camera, Motion Control
Film Construction, New Zealand
For Look at Me
Director - Perry Bradley
Producer - Jozsef Fityus
Agency - Marketforce
Creative Director - Andrew Tinning
Client - Office of Road Safety

Digital Visual Effects and CGI
Animal Logic
For War of the Appliances
Production Company - Filmgraphics
Director - Graeme Burfoot
Agency - BMF
Creative Director - Warren Brown
Creative Team - Andrew Ostrom & Warren Brown
Client - Lion Nathan Australia

Editing
Drew Thompson, Guillotine
For Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson
Client - Transport Accident Commission

Direction Visual Style
Bruce Hunt, @radical.media
Reconstruction
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission

Direction Performance
The Glue Society
For March of the Emperors
Production Company - @radical.media
Producers - Guy Pechard & Alexis Bensa
Agency - BETC EURO RSCG
Creative Team - Romain Guillon, Eric Astorgue & Pierre Riess
Client - Films Canal +

Aussie Bodies has just launched a provocative viral campaign via Cummins & Partners, Melbourne for its new protein powder Xtreme Muscle Gainer.
The commercial will predominantly run virally through Men’s Health online and on Fitness First TV. It features steamy, uncensored sex between a couple in a hotel room, and ends with the tag line ‘If you build it, they will come’.
"We wanted to make the sex look realistic so as to immediately capture the attention of our audience," says Aussie Bodies CEO, Maria Deveson-Crabbe.
"A viral campaign needs to be compelling, funny or push the boundaries in order for it to have pass-on appeal. For this campaign, we have used a combination of sex and humour that will not only put a smile on people’s faces but also drive viral pick up," she says.
"No doubt the explicit nature of this campaign will raise a few eyebrows, but we know a significant motivation for users of protein powder is having a good physique for sex appeal. We expect a few wry smiles from those who already use Xtreme Muscle Gainer and also expect we will appeal to potential consumers."

If You Tube reject the spot, you can check it out on www.menshealthmagazine.com.au under 'Build it and they will come'.

Creative Director: Sean Cummins
Copywriter: James Procter
Art Director: Dave Lunnie
Director: James Teh
Production Company: Renegade films
Agency Producer: Jill Wheeler

Glen Ryan has quit the CD gig at JWT Melbourne after only 12 months in the job to join his wife Caroline in her fast expanding boutique ad consultancy, 2 Fish, which has offices in both Sydney and Melbourne. Prior to JWT, Ryan had an equally brief tenure as CD of Leo Burnett Sydney after a decade long spell as a senior writer at Clemenger BBDO, Melbourne. CB believes that long term JWT Melbourne CD on Ford, Jeremy Wynne, will take over from Ryan.

Key members of the media and advertising industry have banded together to create the inaugural MAD Ball, a charity ball supporting the young people of Australia.
Members of the NINE Network, Austereo, Fairfax, Pacific Magazines, Adshel, ZenithOptimedia and TOTAL Advertising & Communications have come together to create the first MAD Ball to be held on Friday 3 November at Doltone House, Pyrmont.
As distinct from award nights, the MAD Ball is a formal charity evening promising a great networking opportunity for the young media and advertising industry players. MAD Ballers will be treated to great food, drinks and entertainment and will have the opportunity to win some amazing prizes.
All money made from the MAD Ball will be donated to the INSPIRE Foundation – supporting Australia’s young people.
“Our main objective, besides making sure everyone who comes to the MAD Ball has a terrific night, is to raise awareness of the INSPIRE Foundation whose work with the youth of Australia is both inspirational and invaluable," said Shaun Morgan from the Nine Network, Chairman of MAD Ballers Incorporated.
The INSPIRE Foundation is a national non-profit organisation formed in 1996 by Jack Heath - a finalist in the 2005 Australian of the Year Awards. Jack founded INSPIRE in response to Australia’s then escalating rates of youth suicide. INSPIRE’s mission is to create opportunities for young people to help themselves and others who may be encountering tough times in their lives.
All proceeds from the MAD Ball will go to assist three INSPIRE national programs: Reach Out!, Beanbag and ActNow. For more information on INSPIRE go to www.inspire.org.au.
The inaugural MAD Ball is a media and advertising industry evening not to be missed.
Tables of 10 are available @ $1600 per table.
Table bookings and ticket purchases can be made through www.madball.org.au

Lynchy is after any D&AD annuals from the 60s and 70s as well as The One Show annuals from the 70s and 80s to complete his collection. Any other great books on advertising, like From Those Wonderful Folks Who Brought You Pearl Harbour by Jerry Della Femina (pictured), any books on Bernbach, The Absolut Book, etc. Let me know what you've got and how much you want for your books. Contact Lynchy on michael@campaignbrief.com

In a new partnership, ADSHEL and AWARD have devised an incredible opportunity for young creatives to hone their craft skills at ADSHEL Create’s AWARD.craft. And there are only four spots left for the course, which will run September 13, 15, 21 and 23..
AWARD.craft picks up where AWARD School leaves off and fills a much needed gap for juniors entering the industry. It takes the very best emerging talent from AWARD School as well as selected agency juniors, through a month long journey with some of the best Creatives and Craftsmen in the industry.
Only 20 positions are available for this unique chance to gain a better understanding of copywriting, art direction, photography, television direction, post-production and radio. A special session on great creative for Out of Home advertising will lead the program.
Major sponsor of AWARD.craft, ADSHEL will also provide a ‘live’ brief, with a guaranteed appearance for the winning submission.
Adam Butterworth, Adshel Campaign Sales Director, comments: “Adshel are really excited about sponsoring this initiative to further enhance young creative skill. Our relationship with AWARD is now in its 6th year and this program is a fantastic extension of our relationship, providing the ideal platform to further reinforce our commitment to encouraging great creative work in out of home advertising."
AWARD Committee Member Simon Cox, head of art at Publicis Mojo has devised an intensive conference style format with lectures, practical demonstrations and workshops. “Adshel Create’s Award.craft gives young creatives the opportunity to take their creative thinking further and learn the all important next phase once they have that big idea – crafting it. We look forward to the program," he comments.
The following Industry luminaries will be teaching the program:
• Toby Talbot, Saatchi & Saatchi Auckland
• Dejan Rasic, Lowe Hunt
• Brad Power, Stellar Sound
• Steve Rogers and Michael Ritchie, Revolver
• Andreas Smetana, Andreas Smetana Photography
• Adshel Special Guest Speaker, Michael Simons, FCB
ADSHEL Create AWARD.craft will run September 13, 15, 21 and 23. For more information and a booking form please contact Pauline at AWARD on (+612) 82973877 or email pauline@awardonline.com

The latest commercial for American Express, featuring Collette Dinnigan, was a joint venture between SO&M Sydney and Ogilvy New York. It was directed by Miles Goodall out of Suburban Films, South Africa via Plush in Sydney, with post production by Emerald City, Sydney.

Last night Advertising Depot (A|D) beat four other leading Brisbane agencies - Publicis Mojo, McCann-Erickson, Junior and De Pasquale - to win the 2006 Riverfestival Advertising Challenge.
The brief was enough to make even the smoothest salesperson cringe: convince the people of Brisbane to drink recycled water.
Each agency faced a panel of industry professionals and was given five minutes to present their billboard creative which was then critiqued by the judges.
And following the trend of reality tv, the vote went to the people, with the 200 strong audience voting for their favourite concept with a show of hands.
A|D took an innovative and irreverent approach, using a controversial headline, "Let’s not recycle water", with a url call to action: ShortTermThinking.com.au
But if you visit this website, you’ll find that unfortunately the people responsible for it didn’t plan ahead, so you’re redirected to LongTermThinking.com.au- a visionary website hub for long-term, lateral thinking to ‘make Queensland an even smarter state’. The site also provides a compelling argument for recycled water.
Says A|D Managing Partner Murray Berghan: “This was a great initiative of Riverfestival and we are really happy with our campaign being chosen. It was an excellent brief and our team loved working on it."
Thankfully, even if Brisbane doesn’t welcome the advent of recycled water, critics will have a hard time rhyming it with the word poo, (see Poo-woomba).

A few overwrought parents can ruin children’s sporting events. They rage at referees, verbally abuse young players and sometimes even engage in violent confrontations with officials or other parents.
Such uncontrolled behaviour, popularly known as “sport rage," has become disturbingly common.
NSW Sport and Recreation recently commissioned Newcastle-based agency Peach to create a campaign to educate parents and discourage sport rage.
Peach created a vivid television and audio message with the theme: “Sport rage. Act your age." It’s designed to show parents how ridiculous they look when they get carried away and behave in irrational, immature and potentially dangerous ways.
The video message is being shown on big screens at first-grade games and the audio broadcast on public address systems at children’s games and local sporting events.
Peach Advertising’s Managing Director Lynn Poole is enthusiastic about the campaign the agency has created.
“The campaign is seeking to socially stigmatize bad behaviour. We’re seeking to make sport ragers look bad," Ms Poole said.
“Through long experience in community education campaigns, we understand how to change attitudes and behaviour in constructive ways.
“Humour is one of the prime tools we can use to get our client’s message through to the widest possible audience, without preaching or alienating people.
“Australians have shown that they respond to important messages presented in a humorous format.
“As a parent, I’m appalled by the bad behaviour of a few at children’s sporting events and I know that most other parents are too.
“I hope that this campaign will reduce the incidence of sport rage by making those who engage in it feel foolish, as indeed they are."

Creative Director: Matt Johnson
Writer: Dee Madigan
Agency Producer: Kaye Brennan
Director: Anthony Davison
Production Company: Mosaic Films – Craig Bolles
Editor: Speedwedge - Leonard Coster

An open letter to advertising copyrwiters throughout the region, from Titus Upputuru, from WordSociety, New Delhi, India:

This letter is from one Copywriter to another.
I was going through the results of the award shows this year and
was saddened to notice a death.
The Word has almost disappeared.
In most ads, there are just one or two. (There are a few
exceptions though, and the outdoor Grand Prix at Cannes gives me
hope.)
In many, there are none at all.
I was wondering what happened to the Copywriter.
When did we stop writing Copy? And when I say Copy I do not mean
the long copy masterpiece that we all set out to make at least
once in our lifetime.
When was the last time we wrote a good, full-bodied headline,
even? Was it because the Client had rejected the picture-only ad
so many times that we had no option left but to do a headline
ad?
This email is an initiative to 'Save The Word'.
If you would like to join this movement, contribute by doing the
following:
1) Do your next five ads or campaigns with headlines,
irrespective of brand guidelines.
2) Pick an old One Show/D&AD Annual and photocopy copy-led ads
and paste them up all over the agency.
3) Dnt wrt lke ths.
4) If you are a Creative Director, ask your writers to show a
headline, with every visual-led ad that they show.
5) Hire writers who have at least ten headlines in their
portfolio.
6) Spread the word. Send this email to all the copywriters you
know.
You can add more to the list.
The only way, we are going to Save The Word is by getting
together and ensuring that we see more Copy in the media. For
that to happen, this email needs to find legs and travel far and
wide. So, please forward this to as many Copywriters in the
world as you can.

This from shots.net

Confusion at JWT Australia after it announced a tie-up between the agency, WPP production company Plush and Hungry Man, only for the deal to be denied by Hungry Man.
More... http://www.shots.net/news.asp?id=3281

It's a big move, possibly with big ramifications....

She’s one of the world’s most recognised women – an international icon of style and beauty and this month she becomes the face of one of Australia’s most recognised brands – Streets Magnum Ice Cream.
Over the past decade Elizabeth Hurley’s red carpet appearances have made the pages of popular magazines in every country. She has starred opposite Mike Myers in Austin Powers, had the longest running cosmetic contract of all time with Estee Lauder and owns a successful Beachwear company, Elizabeth Hurley Beach.
Streets Marketing Director, Mark Fryday, said identifying Elizabeth as the face of Magnum in Australia was an easy task.
“Elizabeth Hurley is an icon of style, sensuality and elegance and as such is a great ambassador for Streets Magnum Ice Cream.
“Streets Magnum Ice Cream is a much-loved brand amongst Australians - one of the top ten brands in the country – and a vital part of the ice cream market in Australia. It was a natural step to bring Elizabeth and Streets Magnum Ice Cream together for this latest campaign," said Mr. Fryday.
Starring in a new television commercial and appearing on outdoor advertising and in-store posters in thousands of convenience and grocery stores across the country, Elizabeth will tempt ice cream lovers to enjoy a Streets Magnum Ice Cream the next time they decide to treat themselves to an ice-cream.
“We lead such busy lives and taking time out for ourselves has become almost ‘sacred’ territory. As such we’re seeing a real trend towards people ‘trading up’ to something premium and indulgent as a sense of reward for themselves.
“Streets Magnum is the market leader in Indulgent ice cream with a 64% share of the Australian Out of Home market and generating $66 million in sales. We believe this new campaign with Elizabeth Hurley will take Streets Magnum Ice Cream to a whole new level," said Mr. Fryday.
The television commercial featuring Elizabeth Hurley, which was filmed in Turkey, will hit television screens from September.

Leo Burnett, Melbourne has put to air a new spot for Nintendo product, Brain Training, titled 'Marbles'

Client: Nintendo DS
Agency: Leo Burnett Melbourne
Creative Director: Jason Williams
Copywriter: Brendan Greaney
Art Director: David Ponce de Leon
Director: Rubidium
Prod. Co: EXIT FILMS
Producer: Nik Round
DoP: Katie Milwright