CUMMINS SELLS TO NITRO
Cummins & Partners has finally been sold to Nitro, Chris Clarke's mini agency group with offices in Shanghai, New York, London and Melbourne. Under the deal, Nitro takes a 50% stake in Cummins, which will be increased to full ownership by 2009. Nitro's Melbourne operation will be merged into Cummins’ Melbourne premises.
It will be interesting to see if there are any further developments relating to the departures of Sydney co-creative directors Bettina Clark and Carolyn Diamond, and the bitter ousting of former Cummins Melbourne general manager, Amber Philips. A close associate of Philips says she is taking legal action against Cummins for unfair dismissal.