Australian owned and operated Domino’s Pizza today announced it has appointed The Campaign Palace, to lead the company’s creative advertising and below the line for its Australian and New Zealand business, effective 4 February 2008.
Domino’s CEO Don Meij said he is excited to welcome The Campaign Palace to the Domino’s team and is looking forward to a long-term, successful partnership: "Our promotional activity has been really successful over the past few months and we are expecting The Campaign Palace to deliver even more engaging promotions and advertising campaigns to our customers.
“I would also like to thank Communion and MJW Advertising for delivering fantastic campaigns and promotions over the past 11.5 years and wish them all the very best for the future.�
Domino’s Chief Marketing Officer Allan Collins said the company undertook a three-month review of key creative agencies in Australia and New Zealand to find the best agency suited to the Domino’s business: “Following an extensive selection process, The Campaign Palace stood out as the best creative agency - one that understands our consumers, our brand and the way we operate,� Allan said.
The Campaign Palace Managing Director Lindsey Evans said Domino’s values and ethics were a great fit to The Campaign Palace business: “Domino’s not only has an exciting ambition for their business and brand but a wonderful set of values and ethics which together make this such a thrilling win,� Lindsey said.