DOMINO’S APPOINTS THE PALACE
Australian owned and operated Domino’s Pizza today announced it hasappointed The Campaign Palace, to lead the company’s creativeadvertising and below the line for its Australian and New Zealandbusiness, effective 4 February 2008.
Domino’s CEO Don Meij said heis excited to welcome The Campaign Palace to the Domino’s team and islooking forward to a long-term, successful partnership: “Ourpromotional activity has been really successful over the past fewmonths and we are expecting The Campaign Palace to deliver even moreengaging promotions and advertising campaigns to our customers.
“Iwould also like to thank Communion and MJW Advertising for deliveringfantastic campaigns and promotions over the past 11.5 years and wishthem all the very best for the future.?
Domino’s Chief MarketingOfficer Allan Collins said the company undertook a three-month reviewof key creative agencies in Australia and New Zealand to find the bestagency suited to the Domino’s business: “Following an extensiveselection process, The Campaign Palace stood out as the best creativeagency – one that understands our consumers, our brand and the way weoperate,? Allan said.
The Campaign Palace Managing DirectorLindsey Evans said Domino’s values and ethics were a great fit to TheCampaign Palace business: “Domino’s not only has an exciting ambitionfor their business and brand but a wonderful set of values and ethicswhich together make this such a thrilling win,? Lindsey said.
14 Comments
That would sound fun to work on
Have they reduced the size of their ad spend to reflect the reduced size of their pizzas?
What goes around, comes around, Communion. You guys ruthlessly poached Domino’s from MJW a couple of years’ ago and now it’s been taken from you. Karma.
Well done guys, great to hear.
Lets hope the new ads aren’t as shit as their old ads – or their pizzas.
Sorry to hear it Chris, you are a top guy wish you and the team well.
The Palace have good management, a good product and good people. They”ve quietly gone about re-building their business and The Palace brand the old fashioned way – by working bloody hard. Their successs reminds us all, that sometimes the secret to success is just keeping your mouth shut and working hard. Congrats to everyone involved!
good on you palace.
Burden have anything to do with this?
I assume that good news from the Palace means that Laurie and Chinky are doing exactly what we expect from them. Great work from great guys.
Go the ginger! (And his overly fashionable mate)
Unlucky guys. Sorry to hear that.
12.40 you are a senseless twat.
Actually I thought 2:41 was a senseless twat.
Have you tried their pepperoni pizza? Awesome!
What would Lionel and Gordon think?
4:50PM – have you tried real pizza? Something to compare Vomino’s to?