DROGA 5 NAMED CREATIVITY MAGAZINE AGENCY OF THE YEAR

Droga5 Agency of Year Creativity Magazine Dec 07 [2].jpgDroga5,New York, the independent advertising agency founded by Aussie David Droga, has stunned industry spectators in the US by taking out the coveted Creativity Magazine Agency of the Year title after less than two years in business.
In doing so, the young upstart has beaten US creative heavyweights Wieden & Kennedy and Crispin Porter + Bogusky, both shortlisted. This is the first time in the history of the award that a foreign-owned agency has won the honor (Droga5 remains proudly independent and is presently 85% Australian owned). Droga5 is by far the youngest agency ever to win the title as well.
In a remarkably short space of time, the relatively lightweight Droga5 (its midtown NY office has less than 50 staff, making it a minnow on Madison Ave), has made its presence felt on the international ad scene with untraditional, breakout work for Mark Ecko, using the now famous 'Airforce One Tagging Viral' and more recently, the 'Tap Project' for UNICEF.
David Droga is no stranger to Agency of the Year awards: he's walked away with the title now in not one, but four separate countries - Australia, Singapore, UK and now USA. However, as founder of Droga5, he says that this one is by far the sweetest: "This is an amazing compliment to everyone involved, and now more than ever we want to live up to the goodwill thrust upon us".
As an Australian, Droga remains typically pragmatic over the title: "As I say internally: Enjoy the hype, just don't believe it!"
For the full story, download the PDF:

Droga5 Agency of Year Creativity Magazine Dec 07 .pdf

17 Comments

Anonymous said:

Amazing. Aussie, Aussie Aussie.
Although I really dont think my ego can take much more of Droga's achievements.

Anonymous said:

UNSTOPABLE!! Well done D5.

Anonymous said:

go you good thing.

Anonymous said:

Best agency in the world?
thats a little too far.

Anonymous said:

Clearly a great achievement. It will be fascinating to see where the agency gets to over the long haul. I am merely a casual observor of Droga's career but it seems he has fairly consistently made a name for himself and moved on. That's entirely legimimate but it will be interesting to see how he evolves if Droga 5 ends up being his long term home.

Anonymous said:

an aussie agency? no, it is a NY agency. If he had opened a shop in Sydney or Melbourne he wouldn't be getting this credit.

Anonymous said:

Royer's from Philadelphia. That's the secret!

Anonymous said:

2.06am Are you are moron? That doesn't even make sense.

There are so many Australians overseas who make me proud and a little jealous, none more than Droga. Sadly it also make a few anonymous cowards bitter.


Anonymous said:

Royer looks skinny. How hard are they working him?

Anonymous said:

2.09. nice one grass.

Anonymous said:

9:47 Being that the place is called 'Droga 5' I don't reckon he'll run away anytime soon. Just a guess.

Anonymous said:

Is the PDF blank for anyone else?

Anonymous said:

Ted does look very skinny and very Clooney like I thought.
Very impressive, but then he is a loooooong way behind the other.............. and could be some retouching in there??
But gee his year of training in Aus has paid off - he's looking hot!!

Anonymous said:

Are those Levi's he's wearing?

Anonymous said:

Way to go Theo. Just one thing... stick your chin out more in next year's cover shot. Don't be shy. Let it all hang out.

How am I just finding out about this now? Well done. That is quite an achievement.

Awards said:

Wipe that smug self satisfied look on your face!

You have all become a caricature of yourselves.

How many awards do you need to win to show that mask inate sense of insecurity and inferiority?

You are full of shit and stuck in the 80’s.
Leave this bullshit and do something for humanity, how about that for challenge?

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