AWARD AWARDS: SAATCHI & SAATCHI NZ WINS AWARD AGENCY OF THE YEAR - SAATCHI & SAATCHI NAMED NETWORK OF THE YEAR

SAATCHI-GOOD-NEW.jpgSaatchi & Saatchi were the big winner at this year’s AWARD Awards, held in Sydney last night.
The sold-out event on November 30th had 800 guests celebrating the most outstanding creative work in the Asia Pacific region at the CarriageWorks at Eveleigh Rail Yards in glamorous Redfern.
Saatchi & Saatchi won AWARD Network of The Year for the second year running and the AWARD Agency of The Year went to Saatchi & Saatchi New Zealand (pictured above).
The 10 most awarded agencies the night were Saatchi & Saatchi NZ (149 points), BMF Sydney (121), Ogilvy Auckland (94), Saatchi & Saatchi Singapore (86), Leo Burnett Bangkok (85), George Patterson Y&R Melbourne  (76), Publicis Mojo Auckland (63), Saatchi & Saatchi Australia (58), McCann-Erickson Malaysia (54) and Publicis Mojo Australia (51).
A record number of 219 winners were announced on the night (2006: 164 winners) with double the amount of winners in the Craft in TV category.
A stunning opening sequence, designed by Animal Logic with music by Hylton Mowday and Jam welcomed guests before MC James O’Loughlin took the stage to present this year’s awards.
The AWARD Client of The Year went to Meat and Livestock Association, which not only recognises the client with fantastic finalists from the current year, but a strong track record of great work of the years.
Mike O’Sullivan, Executive Creative Director Saatchi & Saatchi New Zealand presented Iggy Rodriguez from DDB Sydney with the Bob Isherwood Encouragement Award.
A special Tribute Award was dedicated to Paul Jones, one of the founder’s of AWARD, who died this year, which was accepted on the night by his wife Jana Jones.
The unofficial title of the Production Company of the Year went to Exit Films with a stunning total of two Gold, ten Silver and eight Bronze awards.
Winner numbers nearly doubled for Asian entrants (2007: 70 winners, 2006: 38 winners) and also New Zealand can count a significant increase in winners (2007: 64 winners, 2006: 45 winners) while Australia increased by 4 winners this year (2007: 85 winners, 2006: 81 winners). AWARD-2007-COVER.jpgEight Gold Awards were given out to: FUEL - for Sony ‘Kiss’ - Digital Visual Effects/Design; Exit Films – for ‘Labyrinth’ - Cinematography; Revolver – for ‘Breathe’ - Special effects in camera; The Glue Society, Sydney - for The World’s Cheapest Billboards - Outdoor campaigns; Ogilvy New Zealand - for L&P ‘Summer - Natalie Cowan’ in Radio Copywriting; JWT Singapore - for ‘Teenager’ in Direct Marketing - Community service & charity individual; Rivet New Zealand - for ‘ElectroCity’ in Interactive - Online and mobile game; Leo Burnett Sydney - for ‘Earth Hour’ in None of The Above.
Guests partied long into the night, at The Sweet Shop After-Party at The Cross Bar, Kings Cross.

Up in Asia or over in NZ and can't wait for the printed version in the mail? Download Campaign Brief's fabulous full colour, 48 page AWARD Awards Report: AWARD WINNERS SUPPLIMENT2007.pdf.pdf
STOP BLOG: To the person who was desperate enough to grab an award and took the Client of the Year Award would you please do the right thing and return it to either AWARD or BMF.
BMF.jpg EXIT-NEW.jpg RACHEL-GIRLS.jpg WHITE-BOYS.jpg

29 Comments

Anonymous said:

What happened to the NAPCAN 'Children See Children Do' spot at AWARD, the 14th most awarded tvc in the world?

Anonymous said:

It wasn't good enough for the esteemed AWARD jury of course. How many times has world class work been snubbed at home because of factional juries?

Anonymous said:

Manly Daily

Anonymous said:

There was far too much Bronze and not enough food - and atmosphere (or buzz). Bring back the excitement of the sit down dinner, except have security people with cattle prods watching out for noisy tables and lock it down so half the room doesn't go outside and smoke or whatever else they do.

Anonymous said:

Perhaps the jury was made up of different people to other juries and they just didn't happen to think it was that good. Sometimes work keeps winning because jurors know it has won previously. Or maybe it was factionalism and DDB were riped off.

Anonymous said:

Hey Lynchy, what's the word on Young Guns? I heard the finalists are out. Are you gonna post a list?

Anonymous said:

http://www.ygaward.com/

for the finalists noob

Anonymous said:

Surrey Comet.

Anonymous said:

Young Guns? How about just publishing the full list of AWARD winners for a start.

Anonymous said:

Was that was the most boring AWARD ever?

Anonymous said:

We say piss off New Zealand and Asia and make it Australia only. That'll shorten the handing out the pencils bit by about 90% and make it a whole lot easier to get a drink.

Anonymous said:

maybe ddb didnt credit the two juniors who wrote it and the jury, in fact whole industry here knew about it.

Anonymous said:

I agree with 2.27, bring back the sit down dinner. Friday night felt like a non-event. It didn't feel like an award show at all. Considering this is the only one we have, apart from the Caxtons, I suggest we make it feel like something worthwhile. Give the bronze winners their glory back and let them take the walk they deserve!

Anonymous said:

Where you at these days Pauline?

Anonymous said:

Hey you tossers, awards ceased to have any relevance around 1934, when I last won one.

Andy said:

Thank God for the Asian/ New Zealand work if it was left to us Aussies AWARD would be non existant.
What do all these highly paid creatives do anymore it sure isn't creative.
Bring back the more seasoned creatives these kids can't cut it.

Anonymous said:

1.02, you want to watch 219 groups of people walk up on stage? they'd have to supply acid to everyone in the crowd.

and 10:43 results show they won. and why, for god's sake, do you know that statistic!


Anonymous said:

Which two juniors wrote NAPCAN, i'll give them a job ?

Anonymous said:

When are we gonna stop giving awards to those made up clients from Singapore? Does the AWARD committee even care that the campaign that won for Penguin Books listed Silverfish Books as the client? Or that the Wonderbra campaign listed E.U.Industries as their client? I mean come on. How can this stuff win awards when the degree of difficulty is zero? It surely isn't even eligible. And where did those DOUBLE PAGE SPREADS for bikelocks run? No wonder the only print work that got up was from Singapore. It's pretty easy when you are your won client.

Anonymous said:

Could the spineless cock-foreheads from 12.53pm who are under the illusion that they, or 2 juniors wrote NAPCAN, please at least have the balls to confront us about it. Unless of course you think we're the juniors for which we're utterly flattered,

Charlie Cook & Simon Johnson

call me any time on 0416106913

Anonymous said:

These scams make the industry look stupid and make award shows pointless. It must stop.

Anonymous said:

also.. one last thing - dont mean to be a knob (but i will be), but am so glad to see that
M&C syd didnt make it into the top 20.

i just hate them so much.

Anonymous said:

Careful, juniors see juniors do!

Anonymous said:

As far as i know there were only two juniors working on Child Friendly when it happened. While we had similar ideas, as far as i know neither of us claimed we wrote the final script.

Whoever wrote that is fairly mistaken.

Well done on another bronze Charlie & Simon, it should have been Gold.

BP.

Anonymous said:

When do the creative rankings come out?

Anonymous said:

Im afraid it was a yawn of a night, the gongs ' merged' with award? riiiight.
can someone please explain to me how that night was somehow better off because the gongs have vanished?

and why oh why oh why does the bar close during things like 'radio over 30"' jeez we're not all working on radio ads. the audience is full of editors, directors, and other non agency proffesionals who couldnt give a rats arse about new zealand radio spots for lemonade, at least let us pop out in the middle for one of the $30 beers ive already paid for

given the price of award entry and the cost of the ticket on the night it all feels like a dull aisan fest, gouging exercise to me.

Anonymous said:

Johnny Cash wins silver at AWARD.
Johnny Cash was thrilled to have been awarded a silver gong at Award on Friday night for his version of Trent Reznor's song Hurt which he recorded for his 2002 album, American IV The Man Comes Around. The sound recording was used in the Australian Childhood Foundation 'Superhero' commercial. Says Johnny (from heaven) "I was particularly thrilled to have won in a category (Best Arrangement of Existing Music) that is traditionally reserved for music houses who re-arrange existing musical works. To my knowledge this is the first time anywhere in the world that the original sound recording has taken out this category so obviously I'm stoked. I'd like to also congratulate Joanna Newsom and The Free Design who both had sound recordings winning bronze in this tough category". Paul McCartney was also excited to hear about this new development in the Australian advertising industry. Says Paul "I can't wait until a big Australian corporation can afford to licence a Beatles sound recording because I reckon then i'll have a bloody good chance of taking out my first advertising craft award". Hollywood film director David Fincher was equally enthusiastic. "I'm currently negotiating for 45 seconds from Fight Club to be used in an up-coming Band Aid spot, I think this is going to make me a shoo-in for a Direction award next year".

Anonymous said:

It's 100% Johnny Cash.

Here's the clip:

http://www.youtube.com/watch?v=t222bqtLk-A

It must have taken 3 minutes to edit and it gets a silver craft award in a category its not even eligible for?

I'm sure a phone call to the production company would confirm it's the original if you want absolute confirmation.

I think this is where your blog can really make a difference in the industry.

Anonymous said:

if it wasn't for asia or new zealand there'd be even less reasons for local cds to make great work.

Asia kicks our ass because they're better, so step up or deal with it.

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