GUILD DIRECTOR CRAIG MACLEAN MAKES FINAL 16 OF SONY TROPFEST
An ex-agency creative, MacLean has built a solid reputation as a performance based director since making the switch to the production company side.
The skills required to make commercials were invaluable during the production of White Lines according to MacLean: “Seven minutes isn’t long to tell a story, but it’s a hell of a lot longer than 30 or 60 seconds. We shot 85 set-ups in two days, so there was a fair bit of cutting to do and a lot of the shorthand story telling techniques used in creating TVC’s really saved me in a lot of scenes.�
Sony Tropfest will be held on Sunday, 17th February, 2008 to an audience of more than 150,000 people.
Craig can be contacted at The Guild: Helene Nicol
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I reckon Craig is going to be one of the Al-ist directors in a very short time. He's got the knack of making things appear real when clearly they are not.
Well done, Craig.
I reckon 3.46 is absolutely correct - Craig just so gets it. And this is Helene - she was not 3.46