The new look Bestads site has been created for Campaign Brief by the team at Rivet, Sydney.
Says Rivet Executive Producer, Richard de Nys: "Best Ads is an iconic industry site that has become a daily ritual for those in the ad world - we're proud to have had the opportunity to improve the user's experience with a refreshed design and usability enhancements. The rankings functionality on the site has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. That's pretty exciting, because it's not just an annual ranking, but has the potential to literally change by the week. Bestads is all about the great work that's being done worldwide, and the changes to the site will provide a better experience for everybody. We hope you agree!"

The team who made it all happen are:
Mark Ashley-Wilson - Head of Interactive
Richard de Nys - Executive Producer
Daniel Winter - Programmer
Han Lee – Designer

THE GRUEN TRANSFER attracted over 1.287 million people nationally on Wednesday night, making it the highest-rating launch for an entertainment program on ABC1 since 1991, when people meter data was introduced, beating Kath & Kim’s (1.146) debut in May 2002.
Hosted by Wil Anderson and produced by Zapruder’s other films, THE GRUEN TRANSFER was watched by 421,000 (Sydney), 402,000 (Melbourne), 205,000 (Brisbane), 95,000 (Adelaide) and 164,000 (Perth).
The show won its timeslot, beating Ten’s House, Nine’s Cold Case and Seven’s Criminal Minds.
Says Wil Anderson: “I’m just glad people watched the ads and didn’t use them as an opportunity to go to the toilet or get a biscuit."
Missed the episode? Watch it now at www.abc.net.au/gruentransfer
 

The Campaign Brief/Bestads Legendary Lunch was held yesterday at the fabulous Mezzaluna Restaurant in Potts Point, attended by the who's who of Sydney creatives as well as legendary guests Terry Savage, chairman of the Cannes International Advertising Festival (who was celebrating another record year) and Jon Casimir, executive producer of Zapruder's Other Films, creators of the top rating The Gruen Transfer (who was celebrating the highest rating launch of any ABC entertainment show since 1991).
The Lunch was generously sponsored by our good friends Helene Nicol and Mat Humphrey from The Guild and Andrew Shostak from MRPPP. The party carried on late into the night at the Bayswater Brasserie. More pics in the next issue of CB.

Over 28,000 entries from 85 countries will be competing for the coveted Lions at the Cannes Lions 55th International Advertising Festival next month, an increase of 10.2% versus last year. Without taking into account the new Design Lions category, the increase is 5.8%.
"We are seeing strong growth right across the categories and right across the world," said Philip Thomas, Festival, Chief Executive Officer. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival."
 “From Australia’s perspective we’re delighted total entries are up 31% to 822. Even more pleasing is the growth in media entries to a total of 70, up a massive 46% against 48 last year," said Garth Agius, Group Director of Marketing: Advertising and Integration, News Limited. “This should place Australia in an excellent position to win at Cannes, recognising our country’s talent and showcasing their great work."
"The launch of Design has been particularly exciting. When we launch a new section at Cannes, there is clearly a minimum number of entries that make it a worthwhile thing to do, and a worthwhile global competition to take part in. Design has outstripped even our most optimistic estimates; with over 1,100 entries it has established itself, in year one, as a major trophy to compete for, and will be a major Lion to win," said Thomas.                                      
Much of the growth has once again come from the newer categories, with Promo, Media and Titanium & Integrated particularly strong. But the more established categories are also buoyant - there is growth in Press and Outdoor, and Film has reversed a three-year trend of decline, mainly due to the Film section being expanded this year to include categories for films created for transmission on screens other than TV and cinema.
As expected, there is much activity from the booming regions of the world with The Middle East, China, Russia, and India all showing spectacular growth. But there are also more entries from more established players, such as the USA, UK, Germany, Spain, and Brazil which have all grown in entries this year.

Download the list of entries per country:
Cannes 2008 - Entries Total By Country.pdf

The AFA Advertising Effectiveness Awards have been comprehensively revised, refreshed and relaunched for 2009.  The Awards will now run under the internationally recognised benchmark for effective advertising, the Effie Awards and will now be held annually and now be known as ‘The Australian Effie Awards presented by the AFA and the AANA’.
The introduction of the annual Effie Awards into Australia is part of a natural ongoing process of renewal. The Effectiveness Committee conducted its regular review and felt that the time was now right to add an international dimension, while also keeping the rigour the Effectiveness Awards have been known for over the past 18 years.
“We will be building on the proud history of the Advertising Effectiveness Awards and its excellent reputation for rigour and marrying that to the international profile, reach and stature of the Effie awards," said the chairman of the AFA’s Effectiveness Committee, Matthew Melhuish, CEO of BMF Sydney (pictured).
“By adopting the Effie Awards we will also ensure that great Australian case studies can be seen internationally."
The Effie Awards are currently held each year in 36 countries around the world with regional programmes in Asia Pacific and Europe as well as a global competition. The Awards will be a joint presentation by the AFA and the Australian Association of National Advertisers (AANA) with the inaugural event being staged in 2009.
“The AANA is delighted to partner the AFA in the staging of the Effie Awards in Australia," said AANA President Ian Alwill: “The Effie Awards are the international brand for marketing communications effectiveness and this is well understood, particularly within major client organizations. We will absolutely encourage our members to get involved either by directly entering themselves or by working together with their agencies. It’s in all AANA members’ interests to promote the power of effective advertising and marketing communications," he said.
Australia will join other countries such as Brazil, China, France, USA, Germany, India, New Zealand, Russia and Switzerland that celebrate the Effie Awards.
Winners of the Australian awards will also be eligible to go straight into the second round of judging in the regional Asia Pacific Awards and the opportunity to compete globally.
For further information about the Effie program visit www.effie.org

Years ago, Andrew Denton threw out a challenge live on commercial television for advertising agencies to sell euthanasia. Four agencies responded and he was so impressed with the results it stayed with him. A trip to Woolworth’s to buy washing up liquid, which saw him consciously reaching for the more expensive – advertised – brand added to his fascination with how the ad industry persuades the public to buy things.
“I’ve always loved advertising in all its forms and at its best I think it is truly brilliant and fantastic and I can watch a great ad over and over. In a parallel universe I can imagine working in advertising," he said last night in an AFA/AWARD preview of The Gruen Transfer, which received a warm response from the 200 ad industry execs present.
The funny and entertaining 10-part series debuts on the ABC tonight  (Wednesday) at 9pm. Produced by Denton’s Zapruder’s Other Films, host Wil Anderson chairs panel discussions with a revolving panel of four advertising execs.
Russel Howcroft, chairman/managing director, George Patterson Y&R, Melbourne, and Todd Sampson, CEO of Leo Burnett, Sydney were chosen as the regular panelists after outshining their competitors for potential star quality. Researchers spoke to about 60 advertising executives and screen-tested about 35 people from various levels of the industry before choosing the panelists.
Denton says: “We are literally swimming in advertising. It is the most powerful cultural form there is in society. It is the pointy end of who we are, it is the pointy end of capitalism and yet nobody ever looks at it – it’s only the World’s Wackiest Commercials or its documentaries, which are really clip shows dressed up as commentary and so thought that we would like to decode the world that surrounds us."
Each episode zones in on a particular product category, revealing the magical tricks behind the sell. The first category was beer advertising, raising such questions as, ‘why are there always four guys in a beer advert?’. Each episode, two agencies battle it out to win ‘the impossible brief’, which includes selling whale meat as the next big thing for Australian BBQs.
Denton considers Howcroft and Sampson two of the smartest brains that have appeared on Australian television in the past 10 years and one reviewer called them TV naturals. However, the show is also likely to unveil some surprise talent – when asked how advertisers created the frothy head on beer, Daniel Gregory, creative director at Smart Sydney, revealed his penchant for smutty one-liners with, “in any money shot involving head, the key is to pull back at the right moment". Likewise, Dee Madigan from Cummins Nitro calls BMF’s ‘Harvest’ spot for Toohey’s Extra Dry “an expensive wank".
Working on the ABC, Denton claims immunity to the sting of the day-after ratings review, joking he’ll be happy if at least four people watch the show tonight. Nonetheless, he is seeking intelligent, genuine – and preferably not anonymous – feedback from the industry on how they can improve on future episodes. But get in fast as producer/co-creator Jon Casimir warns they’ll be on the CB blog at 9am Thursday to “rip the shit out of the show".

For the first time on Australian TV viewers will be able to take content and remix it the way they want to see it. Integral to The Gruen Transfer, premiering on the ABC channel tonight, is a website with a downloadable mash-up tool that was developed by Johnny Kung Fu at The Feds. You can try it for yourself on www.abc.net.au/tv/gruentransfer

Pictured at the preview last night, from top:
Todd Sampson (Leo Burnett), Gawen Rudder (AFA), Andrew Denton (Zapruder), Richard Maddocks (AWARD chairman) and Jon Casimir (Zapruder)
Daniel Gregory (Smart) and Todd Sampson
Andrew Denton, Richard Maddocks and Jon Casimir

HURRY! Round 1 of the Siren Awards closes this Friday May 30, 2008.
Radio commercials must have aired anytime between March 31, 2008 and May 30, 2008.
Entry is free @ sirenawards.com.au

Saatchi & Saatchi has appointed senior creative Luke Chess as Creative Director, Auckland. 
Chess, a highly awarded creative with expertise across a range of disciplines – from DM through to design copy, retail and brand – has been with Saatchi & Saatchi NZ since January - and spent seven years at Saatchi's Sydney.
More on Campaign Brief NZ

Cerebos Australia has launched a new campaign for Riva instant coffee. The commercial, titled 'Make more of the moment', developed by Sydney agency colman rasic carrasco, launches this week in high rating programs and is squarely targeted at attracting a younger coffee drinker. Cerebos are currently the third player in an instant coffee category dominated by Nestle’s Nescafe and Douwe Egbert’s Moccona brands, which together hold over 80% of the category between them.
CEO of Cerebos ANZ, George Crocker has his eyes firmly on his competitors’ market share and is looking to shake up the coffee market with fresh energy and thinking.
Says Crocker: “With this new campaign we are looking to engage and entertain our audience. They are, after all, the cafe generation and we understand the role that instant coffee plays in their world and that’s it’s different to previous generations. The new Riva campaign is a new, fresh take on the experience that is associated with drinking coffee."
“We’ve found a new way into a category with an idea which is both relevant and entertaining, avoiding all the coffee ad cliches," says Ben Colman, CEO of colman rasic carrasco.
The spot was directed by Nathan Price and produced by New Zealand based production company Capital City Films, and shot on location in Auckland.
  
Client: Cerebos Australia
Client Contact: Kim Littleton
Agency: colman rasic carrasco
Creative: Dejan Rasic & Rebecca Carrasco 
Agency Producer: Rene Shalala
Account Service: Ben Colman
Production Company: Capital City Films
Director: Nathan Price
Producer: Julie Elstone

Over the last few weeks Three Drunk Monkeys, Sydney has aired the first 'advertising campaign' on the ABC. The campaign is part of the promotional drive for The Gruen Transfer, a new ABC Television Series which debuts tomorrow night (Wednesday), produced by Andrew Denton’s Zapruder’s Other Films.
The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format hosted by Will Anderson.
The campaign features 9 x 30 second hoax ads promoting Gruen Beer, Gruen Bank and Gruen Beauty.
The first three 30-second commercials use clichés found within Beer, Bank and Beauty advertising.
The second stage of the campaign consists of three ads that parody the original spots with playful twists on the clichés from each category.  
The scenes from all ads will also be available on a The Gruen Transfer website for viewers and the general public to create their very own Beer, Bank and Beauty commercials at www.abc.net.au.
The final phase of the campaign, exposing advertising tricks of the trade, was released a week before the series commences (tomorrow night)
The campaign has already received hundreds of complaints from diehard ABC viewers, concerned that advertising had commenced on their beloved commercial-free channel. Further questions were raised when Andrew Denton appeared at the Logies holding a bottle of Gruen beer.

Agency: Three Drunk Monkeys
Client: Zapruder’s Other Films
Creative: Scott Nowell, Justin Drape, Shane Gibson, Nick Morrissey, Damian Fitzgerald
Business Management: Andrew Stanley
Client: Jo Wathen
Director: Trent O’Donnell
Production Company: The Jungle Boys
Agency Producer: Thea Carone


VIEW THE 'GRUEN BANK STAGE 1' SPOT

VIEW THE 'GRUEN BANK STAGE 2' SPOT

VIEW THE 'GRUEN BANK STAGE 3' SPOT

VIEW THE 'GRUEN BEER STAGE 1' SPOT

VIEW THE 'GRUEN BEER STAGE 2' SPOT

VIEW THE 'GRUEN BEER STAGE 3' SPOT

VIEW THE 'GRUEN CREAM STAGE 1' SPOT

VIEW THE 'GRUEN CREAM STAGE 2' SPOT

VIEW THE 'GRUEN CREAM STAGE 3' SPOT

Tuesday June 3rd 2008, 6.30pm  @ The Local, Carlisle Street
 
The advertising industry is filled with talent and creative minds, ‘Tangerine’ fosters the environment for brilliant work to be presented:  Short Films, Music Videos, Documentary, and Animation, anything that is NOT a commercial.
Everyone is welcome to submit work to screen; directors, creatives, art directors, writers, editors, producers are all encouraged.  This forum also extends to UNSIGNED directors; exhibiting their work, voicing new talent and potentially being ‘discovered’ or ‘signed’.
‘Tangerine’ is the first Tuesday of each month and free to attend.  Early in the week gives a chilled vibe, have a drink after work, sit and enjoy some great films and mingle with your industry peers, old and new.
The Local Taphouse, (184 Carlisle Street) situated in East St Kilda is a beautiful venue with great facilities, beer, and food; it is comfortable, social and close to the majority of advertising agency and production company offices.
Tangerine organiser Colette Crespin, New Business Manager at ‘The Guild of Commercial Filmmakers’ moved two months ago from the bustle of Soho life in London to live in the Metropolis of Melbourne.  
Having worked with Directors including; Jonathan Glazer, Steve Cope, Mark Denton and Malcolm Venville, Colette has spent the past few years in the London Production company circuit (including Draw Pictures, Therapy Films, Red Bee Media, Academy and RSA Films) representing directors and establishing new ventures.
Observing the rapid changes within the industry and the distance created between agencies, post, production companies and crew alongside the abundance of talent and work that is not commercial based that never gets seen, a new concept has sprung.
'Tangerine’ connotes: lots of sweet segments filled with goodness all encapsulated in one skin...
“My vision is to create a grassroots environment fostering inspiration, as well as an organic forum in which to network," says Colette.
‘Tangerine’ has been established as a way to ‘bring people back together’ discussing ideas outside of the everyday work forum, encouraging challenge and inspiration from alternative directions. 
This is a great opportunity for the Melbourne Advertising industry to shine and express talent and work, as well as networking and expanding contacts.  The other nice element to this night is that there will not just be work shown from Australia but from all over the world in order to broaden thought, concepts and really push boundaries of creative flow.
Launching June 3rd and following on every first Tuesday of the month, this event aims to begin in Melbourne and expand into Sydney within the near future. Says Colette: “This night is very exciting and I can not wait to receive films, contributions, ideas and meet everyone."   
 
Website:  www.ilovetangerine.com
Submission / suggestions: colette@ilovetangerine.com
Venue information:  www.thelocal.com.au
For more information:  colette@theguildfilm.com
 

Every Monday fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent Campaign Brief Bestadsontv.com spots from around the world for the Australian public on Channel 9’s Today Show. In today's segment Belgio nominates his top three world contenders for Cannes glory. If you miss it, the segment can be viewed at bestads after 10.30am Sydney time.

There are well over 300 Aussies and Kiwis going to Cannes this year. Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of  the world.
CB will be holding our 21st anniversary Villa Pool Party on the Friday arvo and we have emailed out the invites to all who responded from an earlier blog story.
If you didn't receive your invite and you are an Aussie or Kiwi going to Cannes, let Lynchy know quick: michael@campaignbrief.com

THE CB 21st ANNIVERSARY
VILLA POOL PARTY
is sponsored by:
Stephanie Ceccaldi
at BRILLIANT FILMS
Stephen Douglas
at DIGIPOST
and Matt Hayward
at SOUND RESERVOIR

Leo Burnett Sydney scored an impressive 20 finalists in the New York Festivals for a range of clients including Earth Hour, McDonalds, and Heineken. With a total of 50 finalists in Australia and 5 in New Zealand Leo Burnnett had by far the biggest score. The winners in Australia this year were spread out across different states, with certificates going to a variety of Sydney agencies, along with Brisbane’s Make and Clemenger, Adelaide’s KWP Advertising and Clemenger BBDO, and Melbourne’s Leo Burnett, Clemenger Proximity and Clemenger BBDO.
The competition invited some top Australian judges this year including Steve Back, Mark Collis, Ralph Van Dijk and Rebecca Carrasco.
View the list of Australian and New Zealand Finalists:
PressList110121.rtfThe final judging will commence early June and medal winners will be announced at a gala event in New York on June 30th.  Anyone who wants tickets for the event should contact June Laffey.

The entry for the Global Awards, (the best in worldwide healthcare communications, and sister to New York Festivals Awards) is closing May 30th.  The competition recognises healthcare advertising to both consumers and healthcare professionals. 2007 saw DDBRemedy score a winning entry for their herpes awareness campaign to consumers. To submit your entry, simply go to www.theglobalawards.com.

Whybin\TBWA Sydney will this Sunday unveil its latest campaign to re-launch The Sun-Herald’s ‘S’ section.
Aimed at women aged 25 to 35, but with a broader appeal for women aged 18 to 40, ‘S’ provides readers with all the latest gossip on what’s happening socially in Sydney, who is doing what in entertainment, and the latest fashion trends.
The latest issue of The Sun-Herald (18 May) revealed the new look ‘S’ section which gives readers a more detailed and refreshing Sunday experience, complete with a more premium look and feel, increased page count (from 24 to 40), new columnists, the latest health, beauty and lifestyle trends plus an expanded style and fashion section.
TBWA\’s campaign kicked off with a press execution and will be followed by a two week beauty give-away promotion on 25 May and 1 June supported by two 30 second TVCs, press, two 30 second radio spots and online banners.
The focus of the campaign will be on differentiating ‘S’, building loyalty and increasing readership of The Sun-Herald.

View the first spot
View the second spot

Client : Fairfax – The Sun-Herald
Agency : Whybin\TBWA\TEQUILA\ Sydney
Creative Director : Garry Horner
Creative Team : Miles Jeffreys & Mark Cimarosti
Agency Producer : Sean Ascroft & Tammy Roach
Account Directors : Asher Taylor & Melissa Monaco
Planner : Matt Robinson
Director : John Warwicker & Julian Bryant
Production Company : POD Film
Editor : Sean Ascroft
Music : Noise International
Media Planning : Initiative
Media Buying : Initiative

Leo Burnett Sydney has launched Heineken AuthentiCity, which takes a tongue-in-cheek look at the fast-evolving digital world, reminding us that while it may seem limitless, there are certain real experiences it will never be able to substitute.
The TVC was shot on location in Buenos Aires, Argentina, with the post-production taking place in Stockholm, Sweden. Broadway, the main six-lane road in downtown Buenos Aires, was shut down for the first time in history to accommodate the night scene, and over 200 people were involved in the shoot. Due to the complexity of each shot, the post-production took 8 weeks, with compositors contracted from across Europe.
The campaign required the collaborative effort of twelve principle directors from the Swedish company, StyleWar. 
Henry Moore Selder, one of the directors from StyleWar said: “Our challenge was to create artificial movement and behaviour from live action material, and also to create a virtual environment that was visually interesting and engaging for the viewers. The three heroes had to be carefully placed in each scene to allow for seamless integration between the two worlds, creating the illusion that, even if they ‘stand out’ in the real world, they still have realistic movements."
The music track 'Little Green Bag' by The George Baker Selection was used for the Past Experiences campaign. It has been remixed by the Melbourne artist, Qua, to reflect the contemporary look and feel of the campaign, whilst remaining true to its original sound.
“It’s great to work with the Leo Burnett Sydney team once again, and build upon the success of ‘Past Experiences’," said Kylie Wallbridge, marketing director of Heineken Lion Australia. “The ‘AuthentiCity’ campaign uses a contemporary context to communicate the unchanged quality of Heineken. Heineken remains faithful to the original 1873 recipe and contains nothing artificial – it never has and the commitment is that it never will." 
The 45 second will be supported by outdoor and digital media.
 

de pasquale, Brisbane has announced its Head of Art, Lars Vester will step up and take over from Bevan Lewis as the agency’s Creative Director.
Lewis and Vester both joined de pasquale nine months ago and have together created some noted campaigns for Betta Electrical, AirAsia X, Cold Rock, and Icebreak Loaded.
Says de pasquale CEO Cos Luccitti: “Bevan’s done some fantastic work for our clients but culturally the fit wasn’t right. It was necessary to make a change. Lars will now lead our creative offering across both our Brisbane and Gold Coast offices."

AWARD has announced their 30th Call for Entries is open and closes 8th July. Go to www.awardonline.com for all entry information. Watch the viral.
Says AWARD Chairman Richard Maddocks, ECD of Clemenger BBDO Sydney: “It’s never been easy to win at AWARD. And the good news is it’s getting even tougher. More entries from more agencies, in more countries means the bar is being raised every year. This year will be no exception. That’s why AWARD is seen as the true test of your creative worth throughout the Asia Pacific. With the best local and international judges, as nominated by the members themselves, you know if you win at AWARD, you’ve done something truly great."

Deadline
Deadline for all entries is Tuesday, 8th July 2008.
Early bird entries received by Friday, 30th May 2008 obtain a 10% discount.
Late fees apply for all entries received after Tuesday, 8th July 2008 (+ 15%).

Eligibility
Any work first published or aired between July 9th 2007 and July 15th 2008.

AWARD accepts work that has appeared anywhere in the world, with the following requirements:
A -    In all non-craft categories; the work must have originated and been completed in Asia, New Zealand or Australia.
B -    In craft categories; the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

All entries must be submitted online. Full details are available on the AWARD Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.

Juries
AWARD Members have been asked to nominate this year’s jury.
AWARD Chairman of Judges 2008 and the Judging panels will be released next month.

Domino’s new agency The Campaign Palace, Sydney has launched a campaign to celebrate Domino’s favorite chicken pizza: The BBQ Chicken and Bacon Pizza.
The Palace created a full length Techno Chicken music track and music video, starring a real chicken. The unbranded music video will be played on Channel V and other music programs.
This will be accompanied by cut down 15 sec and 30 sec branded commercials on V and other channels. Some promoting the pizza, others driving people to dominos.com.au to order the pizza and get a free Techno Chicken ring tone.
 
The Client: Allan Collins
Creative Directors: Georgia Arnott and Jon Burden
Agency Producer: Jacqui Gillies
Director: Luke Savage @ Flying Fish NZ
Producer: Anna Stuart @ Flying Fish NZ
DOP/Editor: Puck Murphy @ Perceptual Engineering
Music: Oli Chang @ Nylon
Track by: Oli Chang @ Nylon
Exec Producer: Mark Beckhous @ Nylon
Team Leader: Tracey Burns
Account Manager: Charmaine Bingwa (Fish Tea Bag)
Strategic Plannner: Carrie Booth

Awarded art director Derrick Kim has been hired by 303 Sydney to work alongside new ECD Julian Watt, who recently arrived from Net#Work, Johannesburg.
Starting his career as a placement at DDB Sydney, Kim has worked previously at Publicis Mojo Sydney, Publicis Mojo Auckland, BBDO Singapore and BWM Sydney.
Amongst his trophy haul, has won a Cannes Gold Lion and Bronze Lion. 

Andy Blood, Group ECD of the TBWA\TEQUILA Group in New Zealand, today announced the appointment of Guy Roberts to Creative Director at TBWA\Whybin, Auckland.  
Recently awarded the Campaign Brief title of number one creative in Australasia, his appointment acknowledges the exceptional work he has put in at TBWA\Whybin over the past six years for clients including adidas, ASB, Mercury and a host of other high profile brands. 
More on the Campaign Brief NZ Blog

Exit Films, Melbourne won a Gold Clio for Cinematography and two Silver Clios for Directing and Editing for the Herringbone 'Henri' spot via M&C Saatchi, Sydney at the Clio Awards (TV, Radio, Digital, Interactive and Technique categories) held last night in Miami.
Leo Burnett Sydney won a bronze Clio for their Bundaberg Rum 'Only in Australia' spot; DDB Sydney won a Bronze Clio for Radio (Public Service Campaign) for NAPCAN 'Alcoholic', 'Football', 'Traffic'; and 303 Perth won a Bronze Clio for Radio (Public Service) for Royal Lifesaving Society '5 Kids'.
Australia had a good year for Technique: Exit Films also scored a Bronze Clio for Cinematography for Schweppes 'Burst'; Gulliotine, Sydney won a Silver Clio for Editing for Toyota 'World's greatest 4 wheel drive' via Saatchi & Saatchi, Sydney; George Patterson Y&R Melbourne won a Bronze Clio for Original Music for VB 'Symphony'; Song Zu, Sydney won a Bronze Clio for Original Music for Coca-Cola 'Endless Summer'; Revolver, Sydney won a Bronze Clio for Editing for Suez 'Birth'.
Over in New Zealand, the Deadline Couriers 'Self Destruct' blllboard, via Colenso BBDO, Auckland continued its winning run, scoring a Bronze Clio for Brand Building in the Interactive category.
T.A.G. SF and McCann SF took home the Grand Clio for the television campaign 'Ammo', 'Enemy Weapon', 'Hunted'  for Microsoft Xbox – Halo 3.  TBWA\Chiat\Day, New York, picked up the Grand Clio in the Radio category for the product/service campaign 'Broken Heart', 'Lullaby', 'Prison Guard' for Combos, and Projector, Inc., Tokyo, got the Grand Clio in Interactive for the viral program 'UNIQLOCK' for client UNIQLO.   Projector, Inc. also won a Gold Clio last night in the Content & Contact category for the same program.
BBDO New York was named 2008 Agency of the Year, BBDO Worldwide collected the 2008 Network of the Year, and MJZ was selected as 2008 Production Company of the Year.  These honors are determined by the agency office, network and production company that score the most Clio statue points across all categories for a given year.

UPDATED: DDB Sydney young creative Tim Cairns has won Gold for top young creative and Saatchi Sydney's Eron Broughton the Silver at Clio Future Gold, presented last night during the Clio Advertising Festival in Miami.
Cairns teamed with Danilo Boer, art director at Almap BBDO Sao Paulo, to win the competitiion.
12 creatives from around the world under the age of 30 were invited to the Clio Festival and asked to respond to a creative brief from client sponsor Yahoo! within 24-hours. All work was judged by a panel of 2008 Clio Awards jury members and presented to an audience of Clio Festival delegates.
Cairns (pictured left with Boer sitting on the Yahoo! Chair) is certainly on a roll right now: his Brother TV campaign (created with Tim Green) was the only Australian TV campaign accepted into this year's D&AD Awards.
Last year Green represented Australia at Clio Future Gold and came home in second place. Cairns has now gone one better.
Broughton told CB from Miami: "In 48 hours we turned around and presented full 360 integrated campaigns for Freecycle.org to a big crowd and the Yahoo client in Miami. We blew them away and they said it was very, very close, but Timmy pipped me in the end. We were both teamed with Brazilians, my guy was half Japanese and needless to say we had some serious language barriers, but was good fun.
"We had to present to three CDs (inc: Rob Rasmussen from RGA) after  the first 24 hours and they then cut it down from 6 teams to 3, for the final. We then reworked and progressed our campaigns. It was hard-core, the first night we didn't even sleep and worked the whole night, the second night we both caught about two hours each, needless to say we were exhausted. We were room mates too (Tim's a massive snorer)."

Colenso BBDO, Auckland, Duval Guillaume, Brussels, Ogilvy & Mather Toronto and Ogilvy New York were each awarded a coveted Grand Clio for Best in Show in a particular category at this evening’s 49th Annual Clio Awards Gala at the 2008 Clio Festival.  The Content & Contact, Innovative Media, Integrated Campaign, Print and Design Awards Gala was held at the Fillmore Miami Beach at The Jackie Gleason Theater. 
Colenso BBDO took the Grand Clio in the Billboard category for 'Self Destruct' for client Deadline Couriers, as well as a Gold Clio in Innovative Media for the same ad.  Duval Guillaume, Brussels won the Grand Clio in the Innovative Media category with 'A Blind Call' for Brailleliga; Ogilvy & Mather Toronto received a Grand Clio in Integrated Campaigns for 'New Diamond Shreddies' for Shreddies Cereal, and Ogilvy New York landed the Design Grand Clio in environmental design for BP-Auto, Fuel, Eco-Messaging.
Leo Burnett, Sydney won a Gold Clio in direct marketing and Bronze for Innovative Media for WWF 'Earth Hour', one of the world's most awarded campaigns of the last year. Lowe & Rivet Sydney won a Silver Clio for Innovative Media, a Silver Clio for Cantent + Contact and a Bronze Clio for Innovative Campaigns, all for the MTV Networks 'Welcome Snoop' campaign. DDB Sydney won a Silver Clio in Print for Tonka Toys 'Open Cut Building - Sandpit' and a Silver Clio in Posters for NSW Police Force 'Headphones can kill - Death by Cab for Cutie'.
Over in New Zealand Publicis Mojo Auckland won a Silver Clio for Integrated Camaigns for Speights 'Great Beer Deliver' and DDB Auckland won a Bronze Clio for Innovative Media for Durex Performa Condoms 'Last Longer - Redhead'.
Ogilvy & Mather Frankfurt topped all individual offices for the night with three Gold Clios (two in the  Print category for Mattel Matchbox and one in Design for Malteser Ambulance Service), followed by Colenso BBDO, School of Visual Arts, New York and 180 Amsterdam with two Gold Clios each.  
Across network offices, Ogilvy & Mather was awarded the most Gold Clios tonight with five (three for Frankfurt, two for New York), followed by four Gold Clios for offices of BBDO Worldwide (two each for Colenso BBDO and BBDO New York) and DDB Worldwide (one each for Johannesburg, London, Berlin and Amsterdam).  Saatchi & Saatchi Worldwide received two Gold Clios (one each for New York and Singapore).
The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories.  With more than 20,000 entries received from 65 countries, fewer than 3% receive a Clio statue, and less than 1% receives a Gold Clio.  If judges determine a Gold winner is Best in Show in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.

To see a complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, visit www.clioawards.com

The 2008 Clio Festival, May 14-17, concludes tomorrow with daytime sessions, The Saatchi & Saatchi Hero Show featuring provocative artist Ralph Steadman and TV/Cinema/Digital, Print, Radio and Interactive Shortlist areas with technology provided by Rackspace IT Hosting and Limelight Networks at the Gansevoort South Hotel, followed by a return in the evening to the Fillmore Miami Beach at the Jackie Gleason Theater evening for the Awards Gala: Television/Cinema/Digital, Interactive, Technique and Radio and announcement of the 2008 Clio Awards Agency, Network and Production Company of the Year.
 

Melbourne casting directors are invited to get off your respective couches and meet for an informal get together.

WHEN: THURSDAY 29 MAY
WHERE: THE FLYING DUCK - ATRIUM IN BEER GARDEN - 67 BENDIGO STREET, PRAHRAN
TIME:  7.00PM onwards

An opportunity to share some gossip, catch up, have some drinks, talk a bit of industry and compare notes. More info: email Sarah Alekna

The Call for Entry launch date of the Kodak AWARD New Director of the Year will be 7th July 2008.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the Kodak AWARD New Director Of The Year will honor outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
The initiative offers new directors the opportunity to showcase their brilliance in front of hundreds of worldwide creatives and commercial production representatives at two special awards evenings to be held in Sydney later this year.
"Kodak continues to look for ways to foster creativity and recognise excellence," says Ingrid Goodyear, Director of Marketing and Operations, Kodak Entertainment Imaging, Greater Asia and Japan Regions.  “With one third of the world’s advertising emanating from the Asia Pacific Region we are very fortunate to be able to embrace a genuine
variety of ideas that stem from the cultural diversity within the region. The KODAK AWARD New Director Of The Year provides the ideal vehicle for the industry to discover new talent whilst promoting a new generation of creativity."
A distinguished panel of international directors and creative directors will judge the entries and finalists will be showcased at a special New Directors’ event held 17th September.  The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently
build upon and enhance their show reel. 
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held November 27, 2008 and attended by up to 800 of the best in the industry.
The Call for Entry website launches Monday 7th July at www.awardnewdirector.com – email kodaknewdirector@awardonline.com to register your interest. 
All entrants must be current commercial directors from Australia, New Zealand or Asia, and have only been in the commercial production field for a maximum of three years.  You are eligible if you have been directing other material previous to your commercial work. 
.

Singleton Ogilvy & Mather, Sydney has launched a new campaign for the ARU’s Bundaberg Rum Rugby Series entitled ‘Built by Rugby. Forged in Union’.
Aimed at re-engaging the hearts and minds of heartland rugby supporters, the 60-second and 30-second TVCs feature outstanding Australian rugby players demonstrating the characteristics of loyalty, honour, commitment, courage, pride, passion and tradition.
The ‘Built by Rugby. Forged in Union’ creative, will also be extended to outdoor, online, print, press, radio and DM.  In addition, a ‘Men of Gold’ micro site has been created as part of the rugby.com.au web presence, and both Fox and Fairfax will also have dedicated areas within their sites to run exclusive content.
Creative Director Boris Garelja said the creative concept was developed to capture the key characteristics that supporters believe are at the core of Rugby Union: “Rugby Union supporters are the heartland of the game in this country.  They are not bandwagon supporters – they are loyal to the game they love, and it’s a big part of their
lifestyle.  We’ve tried to capture what it is about this great game that these loyal supporters love so much, and much of it centres around the fact that Rugby Union continually produces great men of character. As a result, the core idea behind this campaign is that all rugby players, from kids to club players all the way up to the Wallabies, are all Built in Rugby. Forged in Union," he said.
The TVCs will run primarily on subscription television for the next three months.  SO&M developed the campaign after winning a competitive pitch for the work earlier this year.
 
Executive Creative Director: Bruce Matchett
Creative Director/Copywriter: Boris Garelja
Head of Art: Raj Rabindranath

After five years at Saatchi & Saatchi New York as the Global CD on Ariel and Dash, Australian expat Sarah Barclay has accepted an ECD title at JWT New York under CCO Ty Montague. She will be working on Johnson & Johnson, Cadbury’s Trident, Bubalicious and Halls, and is global ECD on Schick.
“I thoroughly enjoyed my time at Saatchi and having the opportunity to work with so many interesting and talented people but felt it was time to accept another challenge. I am really looking forward to the opportunities at JWT and getting to work with fellow aussie, worldwide CD Craig Davis who left Saatchi as I joined," Barclay said. “We’re finally catching up."
Barclay is on the print jury at Cannes this year and said she is looking forward to seeing everyone who will be there.
Prior to going to the States, Barclay was a senior creative at Clemenger BBDO Melbourne and before that The Campaign Palace, Melbourne. She is best known for co-creating two of the all-time greatest Australian commercials: Antz Pantz 'Sic em Rex' and Milk 'Legendary Milkman'.

Rivet head of interactive Mark Ashley-Wilson is leaving the agency to join Sydney hotshop Three Drunk Monkeys, effective August, while interactive creative director Tom Markham will be taking on additional responsibilities in the interactive area of the business.
 “Our evolution is now complete and we have achieved what many agencies pay lip service to – a truly seamless model across digital, interactive, direct and mainstream with our sister agency Lowe," said Rivet CEO Judi Lewis.
“Tom joined us in June last year and brings exceptional experience. His leadership is outstanding and his creative talent world class. This has been proven by his recent Gold win at the 2008 AIMIA awards as well as multiple awards last year including winning a Gold Pencil at AWARD.  
Lewis added other recent appointments in the creative and account management had further strengthened the new-look team.