May 2008 Archives

The new look Bestads site has been created for Campaign Brief by the team at Rivet, Sydney.
Says Rivet Executive Producer, Richard de Nys: "Best Ads is an iconic industry site that has become a daily ritual for those in the ad world - we're proud to have had the opportunity to improve the user's experience with a refreshed design and usability enhancements. The rankings functionality on the site has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. That's pretty exciting, because it's not just an annual ranking, but has the potential to literally change by the week. Bestads is all about the great work that's being done worldwide, and the changes to the site will provide a better experience for everybody. We hope you agree!"

The team who made it all happen are:
Mark Ashley-Wilson - Head of Interactive
Richard de Nys - Executive Producer
Daniel Winter - Programmer
Han Lee – Designer

THE GRUEN TRANSFER attracted over 1.287 million people nationally on Wednesday night, making it the highest-rating launch for an entertainment program on ABC1 since 1991, when people meter data was introduced, beating Kath & Kim’s (1.146) debut in May 2002.
Hosted by Wil Anderson and produced by Zapruder’s other films, THE GRUEN TRANSFER was watched by 421,000 (Sydney), 402,000 (Melbourne), 205,000 (Brisbane), 95,000 (Adelaide) and 164,000 (Perth).
The show won its timeslot, beating Ten’s House, Nine’s Cold Case and Seven’s Criminal Minds.
Says Wil Anderson: “I’m just glad people watched the ads and didn’t use them as an opportunity to go to the toilet or get a biscuit."
Missed the episode? Watch it now at www.abc.net.au/gruentransfer
 

The Campaign Brief/Bestads Legendary Lunch was held yesterday at the fabulous Mezzaluna Restaurant in Potts Point, attended by the who's who of Sydney creatives as well as legendary guests Terry Savage, chairman of the Cannes International Advertising Festival (who was celebrating another record year) and Jon Casimir, executive producer of Zapruder's Other Films, creators of the top rating The Gruen Transfer (who was celebrating the highest rating launch of any ABC entertainment show since 1991).
The Lunch was generously sponsored by our good friends Helene Nicol and Mat Humphrey from The Guild and Andrew Shostak from MRPPP. The party carried on late into the night at the Bayswater Brasserie. More pics in the next issue of CB.

Over 28,000 entries from 85 countries will be competing for the coveted Lions at the Cannes Lions 55th International Advertising Festival next month, an increase of 10.2% versus last year. Without taking into account the new Design Lions category, the increase is 5.8%.
"We are seeing strong growth right across the categories and right across the world," said Philip Thomas, Festival, Chief Executive Officer. "This is the fifth year in a row that we have seen record entries into Cannes, another indication that agencies and clients across the world are embracing creativity and wishing to showcase their work at a global level at the Festival."
 “From Australia’s perspective we’re delighted total entries are up 31% to 822. Even more pleasing is the growth in media entries to a total of 70, up a massive 46% against 48 last year," said Garth Agius, Group Director of Marketing: Advertising and Integration, News Limited. “This should place Australia in an excellent position to win at Cannes, recognising our country’s talent and showcasing their great work."
"The launch of Design has been particularly exciting. When we launch a new section at Cannes, there is clearly a minimum number of entries that make it a worthwhile thing to do, and a worthwhile global competition to take part in. Design has outstripped even our most optimistic estimates; with over 1,100 entries it has established itself, in year one, as a major trophy to compete for, and will be a major Lion to win," said Thomas.                                      
Much of the growth has once again come from the newer categories, with Promo, Media and Titanium & Integrated particularly strong. But the more established categories are also buoyant - there is growth in Press and Outdoor, and Film has reversed a three-year trend of decline, mainly due to the Film section being expanded this year to include categories for films created for transmission on screens other than TV and cinema.
As expected, there is much activity from the booming regions of the world with The Middle East, China, Russia, and India all showing spectacular growth. But there are also more entries from more established players, such as the USA, UK, Germany, Spain, and Brazil which have all grown in entries this year.

Download the list of entries per country:
Cannes 2008 - Entries Total By Country.pdf

The AFA Advertising Effectiveness Awards have been comprehensively revised, refreshed and relaunched for 2009.  The Awards will now run under the internationally recognised benchmark for effective advertising, the Effie Awards and will now be held annually and now be known as ‘The Australian Effie Awards presented by the AFA and the AANA’.
The introduction of the annual Effie Awards into Australia is part of a natural ongoing process of renewal. The Effectiveness Committee conducted its regular review and felt that the time was now right to add an international dimension, while also keeping the rigour the Effectiveness Awards have been known for over the past 18 years.
“We will be building on the proud history of the Advertising Effectiveness Awards and its excellent reputation for rigour and marrying that to the international profile, reach and stature of the Effie awards," said the chairman of the AFA’s Effectiveness Committee, Matthew Melhuish, CEO of BMF Sydney (pictured).
“By adopting the Effie Awards we will also ensure that great Australian case studies can be seen internationally."
The Effie Awards are currently held each year in 36 countries around the world with regional programmes in Asia Pacific and Europe as well as a global competition. The Awards will be a joint presentation by the AFA and the Australian Association of National Advertisers (AANA) with the inaugural event being staged in 2009.
“The AANA is delighted to partner the AFA in the staging of the Effie Awards in Australia," said AANA President Ian Alwill: “The Effie Awards are the international brand for marketing communications effectiveness and this is well understood, particularly within major client organizations. We will absolutely encourage our members to get involved either by directly entering themselves or by working together with their agencies. It’s in all AANA members’ interests to promote the power of effective advertising and marketing communications," he said.
Australia will join other countries such as Brazil, China, France, USA, Germany, India, New Zealand, Russia and Switzerland that celebrate the Effie Awards.
Winners of the Australian awards will also be eligible to go straight into the second round of judging in the regional Asia Pacific Awards and the opportunity to compete globally.
For further information about the Effie program visit www.effie.org

Years ago, Andrew Denton threw out a challenge live on commercial television for advertising agencies to sell euthanasia. Four agencies responded and he was so impressed with the results it stayed with him. A trip to Woolworth’s to buy washing up liquid, which saw him consciously reaching for the more expensive – advertised – brand added to his fascination with how the ad industry persuades the public to buy things.
“I’ve always loved advertising in all its forms and at its best I think it is truly brilliant and fantastic and I can watch a great ad over and over. In a parallel universe I can imagine working in advertising," he said last night in an AFA/AWARD preview of The Gruen Transfer, which received a warm response from the 200 ad industry execs present.
The funny and entertaining 10-part series debuts on the ABC tonight  (Wednesday) at 9pm. Produced by Denton’s Zapruder’s Other Films, host Wil Anderson chairs panel discussions with a revolving panel of four advertising execs.
Russel Howcroft, chairman/managing director, George Patterson Y&R, Melbourne, and Todd Sampson, CEO of Leo Burnett, Sydney were chosen as the regular panelists after outshining their competitors for potential star quality. Researchers spoke to about 60 advertising executives and screen-tested about 35 people from various levels of the industry before choosing the panelists.
Denton says: “We are literally swimming in advertising. It is the most powerful cultural form there is in society. It is the pointy end of who we are, it is the pointy end of capitalism and yet nobody ever looks at it – it’s only the World’s Wackiest Commercials or its documentaries, which are really clip shows dressed up as commentary and so thought that we would like to decode the world that surrounds us."
Each episode zones in on a particular product category, revealing the magical tricks behind the sell. The first category was beer advertising, raising such questions as, ‘why are there always four guys in a beer advert?’. Each episode, two agencies battle it out to win ‘the impossible brief’, which includes selling whale meat as the next big thing for Australian BBQs.
Denton considers Howcroft and Sampson two of the smartest brains that have appeared on Australian television in the past 10 years and one reviewer called them TV naturals. However, the show is also likely to unveil some surprise talent – when asked how advertisers created the frothy head on beer, Daniel Gregory, creative director at Smart Sydney, revealed his penchant for smutty one-liners with, “in any money shot involving head, the key is to pull back at the right moment". Likewise, Dee Madigan from Cummins Nitro calls BMF’s ‘Harvest’ spot for Toohey’s Extra Dry “an expensive wank".
Working on the ABC, Denton claims immunity to the sting of the day-after ratings review, joking he’ll be happy if at least four people watch the show tonight. Nonetheless, he is seeking intelligent, genuine – and preferably not anonymous – feedback from the industry on how they can improve on future episodes. But get in fast as producer/co-creator Jon Casimir warns they’ll be on the CB blog at 9am Thursday to “rip the shit out of the show".

For the first time on Australian TV viewers will be able to take content and remix it the way they want to see it. Integral to The Gruen Transfer, premiering on the ABC channel tonight, is a website with a downloadable mash-up tool that was developed by Johnny Kung Fu at The Feds. You can try it for yourself on www.abc.net.au/tv/gruentransfer

Pictured at the preview last night, from top:
Todd Sampson (Leo Burnett), Gawen Rudder (AFA), Andrew Denton (Zapruder), Richard Maddocks (AWARD chairman) and Jon Casimir (Zapruder)
Daniel Gregory (Smart) and Todd Sampson
Andrew Denton, Richard Maddocks and Jon Casimir

HURRY! Round 1 of the Siren Awards closes this Friday May 30, 2008.
Radio commercials must have aired anytime between March 31, 2008 and May 30, 2008.
Entry is free @ sirenawards.com.au

Saatchi & Saatchi has appointed senior creative Luke Chess as Creative Director, Auckland. 
Chess, a highly awarded creative with expertise across a range of disciplines – from DM through to design copy, retail and brand – has been with Saatchi & Saatchi NZ since January - and spent seven years at Saatchi's Sydney.
More on Campaign Brief NZ

Cerebos Australia has launched a new campaign for Riva instant coffee. The commercial, titled 'Make more of the moment', developed by Sydney agency colman rasic carrasco, launches this week in high rating programs and is squarely targeted at attracting a younger coffee drinker. Cerebos are currently the third player in an instant coffee category dominated by Nestle’s Nescafe and Douwe Egbert’s Moccona brands, which together hold over 80% of the category between them.
CEO of Cerebos ANZ, George Crocker has his eyes firmly on his competitors’ market share and is looking to shake up the coffee market with fresh energy and thinking.
Says Crocker: “With this new campaign we are looking to engage and entertain our audience. They are, after all, the cafe generation and we understand the role that instant coffee plays in their world and that’s it’s different to previous generations. The new Riva campaign is a new, fresh take on the experience that is associated with drinking coffee."
“We’ve found a new way into a category with an idea which is both relevant and entertaining, avoiding all the coffee ad cliches," says Ben Colman, CEO of colman rasic carrasco.
The spot was directed by Nathan Price and produced by New Zealand based production company Capital City Films, and shot on location in Auckland.
  
Client: Cerebos Australia
Client Contact: Kim Littleton
Agency: colman rasic carrasco
Creative: Dejan Rasic & Rebecca Carrasco 
Agency Producer: Rene Shalala
Account Service: Ben Colman
Production Company: Capital City Films
Director: Nathan Price
Producer: Julie Elstone

Over the last few weeks Three Drunk Monkeys, Sydney has aired the first 'advertising campaign' on the ABC. The campaign is part of the promotional drive for The Gruen Transfer, a new ABC Television Series which debuts tomorrow night (Wednesday), produced by Andrew Denton’s Zapruder’s Other Films.
The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format hosted by Will Anderson.
The campaign features 9 x 30 second hoax ads promoting Gruen Beer, Gruen Bank and Gruen Beauty.
The first three 30-second commercials use clichés found within Beer, Bank and Beauty advertising.
The second stage of the campaign consists of three ads that parody the original spots with playful twists on the clichés from each category.  
The scenes from all ads will also be available on a The Gruen Transfer website for viewers and the general public to create their very own Beer, Bank and Beauty commercials at www.abc.net.au.
The final phase of the campaign, exposing advertising tricks of the trade, was released a week before the series commences (tomorrow night)
The campaign has already received hundreds of complaints from diehard ABC viewers, concerned that advertising had commenced on their beloved commercial-free channel. Further questions were raised when Andrew Denton appeared at the Logies holding a bottle of Gruen beer.

Agency: Three Drunk Monkeys
Client: Zapruder’s Other Films
Creative: Scott Nowell, Justin Drape, Shane Gibson, Nick Morrissey, Damian Fitzgerald
Business Management: Andrew Stanley
Client: Jo Wathen
Director: Trent O’Donnell
Production Company: The Jungle Boys
Agency Producer: Thea Carone


VIEW THE 'GRUEN BANK STAGE 1' SPOT

VIEW THE 'GRUEN BANK STAGE 2' SPOT

VIEW THE 'GRUEN BANK STAGE 3' SPOT

VIEW THE 'GRUEN BEER STAGE 1' SPOT

VIEW THE 'GRUEN BEER STAGE 2' SPOT

VIEW THE 'GRUEN BEER STAGE 3' SPOT

VIEW THE 'GRUEN CREAM STAGE 1' SPOT

VIEW THE 'GRUEN CREAM STAGE 2' SPOT

VIEW THE 'GRUEN CREAM STAGE 3' SPOT

Tuesday June 3rd 2008, 6.30pm  @ The Local, Carlisle Street
 
The advertising industry is filled with talent and creative minds, ‘Tangerine’ fosters the environment for brilliant work to be presented:  Short Films, Music Videos, Documentary, and Animation, anything that is NOT a commercial.
Everyone is welcome to submit work to screen; directors, creatives, art directors, writers, editors, producers are all encouraged.  This forum also extends to UNSIGNED directors; exhibiting their work, voicing new talent and potentially being ‘discovered’ or ‘signed’.
‘Tangerine’ is the first Tuesday of each month and free to attend.  Early in the week gives a chilled vibe, have a drink after work, sit and enjoy some great films and mingle with your industry peers, old and new.
The Local Taphouse, (184 Carlisle Street) situated in East St Kilda is a beautiful venue with great facilities, beer, and food; it is comfortable, social and close to the majority of advertising agency and production company offices.
Tangerine organiser Colette Crespin, New Business Manager at ‘The Guild of Commercial Filmmakers’ moved two months ago from the bustle of Soho life in London to live in the Metropolis of Melbourne.  
Having worked with Directors including; Jonathan Glazer, Steve Cope, Mark Denton and Malcolm Venville, Colette has spent the past few years in the London Production company circuit (including Draw Pictures, Therapy Films, Red Bee Media, Academy and RSA Films) representing directors and establishing new ventures.
Observing the rapid changes within the industry and the distance created between agencies, post, production companies and crew alongside the abundance of talent and work that is not commercial based that never gets seen, a new concept has sprung.
'Tangerine’ connotes: lots of sweet segments filled with goodness all encapsulated in one skin...
“My vision is to create a grassroots environment fostering inspiration, as well as an organic forum in which to network," says Colette.
‘Tangerine’ has been established as a way to ‘bring people back together’ discussing ideas outside of the everyday work forum, encouraging challenge and inspiration from alternative directions. 
This is a great opportunity for the Melbourne Advertising industry to shine and express talent and work, as well as networking and expanding contacts.  The other nice element to this night is that there will not just be work shown from Australia but from all over the world in order to broaden thought, concepts and really push boundaries of creative flow.
Launching June 3rd and following on every first Tuesday of the month, this event aims to begin in Melbourne and expand into Sydney within the near future. Says Colette: “This night is very exciting and I can not wait to receive films, contributions, ideas and meet everyone."   
 
Website:  www.ilovetangerine.com
Submission / suggestions: colette@ilovetangerine.com
Venue information:  www.thelocal.com.au
For more information:  colette@theguildfilm.com
 

Every Monday fortnight, Cannes regular and creative commentator Rob Belgiovane, creative partner of BWM Sydney, reviews some recent Campaign Brief Bestadsontv.com spots from around the world for the Australian public on Channel 9’s Today Show. In today's segment Belgio nominates his top three world contenders for Cannes glory. If you miss it, the segment can be viewed at bestads after 10.30am Sydney time.

There are well over 300 Aussies and Kiwis going to Cannes this year. Apart from those officially registering as delegates, there are even many non delegates, as well as expats from all corners of  the world.
CB will be holding our 21st anniversary Villa Pool Party on the Friday arvo and we have emailed out the invites to all who responded from an earlier blog story.
If you didn't receive your invite and you are an Aussie or Kiwi going to Cannes, let Lynchy know quick: michael@campaignbrief.com

THE CB 21st ANNIVERSARY
VILLA POOL PARTY
is sponsored by:
Stephanie Ceccaldi
at BRILLIANT FILMS
Stephen Douglas
at DIGIPOST
and Matt Hayward
at SOUND RESERVOIR

Leo Burnett Sydney scored an impressive 20 finalists in the New York Festivals for a range of clients including Earth Hour, McDonalds, and Heineken. With a total of 50 finalists in Australia and 5 in New Zealand Leo Burnnett had by far the biggest score. The winners in Australia this year were spread out across different states, with certificates going to a variety of Sydney agencies, along with Brisbane’s Make and Clemenger, Adelaide’s KWP Advertising and Clemenger BBDO, and Melbourne’s Leo Burnett, Clemenger Proximity and Clemenger BBDO.
The competition invited some top Australian judges this year including Steve Back, Mark Collis, Ralph Van Dijk and Rebecca Carrasco.
View the list of Australian and New Zealand Finalists:
PressList110121.rtfThe final judging will commence early June and medal winners will be announced at a gala event in New York on June 30th.  Anyone who wants tickets for the event should contact June Laffey.

The entry for the Global Awards, (the best in worldwide healthcare communications, and sister to New York Festivals Awards) is closing May 30th.  The competition recognises healthcare advertising to both consumers and healthcare professionals. 2007 saw DDBRemedy score a winning entry for their herpes awareness campaign to consumers. To submit your entry, simply go to www.theglobalawards.com.

Whybin\TBWA Sydney will this Sunday unveil its latest campaign to re-launch The Sun-Herald’s ‘S’ section.
Aimed at women aged 25 to 35, but with a broader appeal for women aged 18 to 40, ‘S’ provides readers with all the latest gossip on what’s happening socially in Sydney, who is doing what in entertainment, and the latest fashion trends.
The latest issue of The Sun-Herald (18 May) revealed the new look ‘S’ section which gives readers a more detailed and refreshing Sunday experience, complete with a more premium look and feel, increased page count (from 24 to 40), new columnists, the latest health, beauty and lifestyle trends plus an expanded style and fashion section.
TBWA\’s campaign kicked off with a press execution and will be followed by a two week beauty give-away promotion on 25 May and 1 June supported by two 30 second TVCs, press, two 30 second radio spots and online banners.
The focus of the campaign will be on differentiating ‘S’, building loyalty and increasing readership of The Sun-Herald.

View the first spot
View the second spot

Client : Fairfax – The Sun-Herald
Agency : Whybin\TBWA\TEQUILA\ Sydney
Creative Director : Garry Horner
Creative Team : Miles Jeffreys & Mark Cimarosti
Agency Producer : Sean Ascroft & Tammy Roach
Account Directors : Asher Taylor & Melissa Monaco
Planner : Matt Robinson
Director : John Warwicker & Julian Bryant
Production Company : POD Film
Editor : Sean Ascroft
Music : Noise International
Media Planning : Initiative
Media Buying : Initiative

Leo Burnett Sydney has launched Heineken AuthentiCity, which takes a tongue-in-cheek look at the fast-evolving digital world, reminding us that while it may seem limitless, there are certain real experiences it will never be able to substitute.
The TVC was shot on location in Buenos Aires, Argentina, with the post-production taking place in Stockholm, Sweden. Broadway, the main six-lane road in downtown Buenos Aires, was shut down for the first time in history to accommodate the night scene, and over 200 people were involved in the shoot. Due to the complexity of each shot, the post-production took 8 weeks, with compositors contracted from across Europe.
The campaign required the collaborative effort of twelve principle directors from the Swedish company, StyleWar. 
Henry Moore Selder, one of the directors from StyleWar said: “Our challenge was to create artificial movement and behaviour from live action material, and also to create a virtual environment that was visually interesting and engaging for the viewers. The three heroes had to be carefully placed in each scene to allow for seamless integration between the two worlds, creating the illusion that, even if they ‘stand out’ in the real world, they still have realistic movements."
The music track 'Little Green Bag' by The George Baker Selection was used for the Past Experiences campaign. It has been remixed by the Melbourne artist, Qua, to reflect the contemporary look and feel of the campaign, whilst remaining true to its original sound.
“It’s great to work with the Leo Burnett Sydney team once again, and build upon the success of ‘Past Experiences’," said Kylie Wallbridge, marketing director of Heineken Lion Australia. “The ‘AuthentiCity’ campaign uses a contemporary context to communicate the unchanged quality of Heineken. Heineken remains faithful to the original 1873 recipe and contains nothing artificial – it never has and the commitment is that it never will." 
The 45 second will be supported by outdoor and digital media.
 

de pasquale, Brisbane has announced its Head of Art, Lars Vester will step up and take over from Bevan Lewis as the agency’s Creative Director.
Lewis and Vester both joined de pasquale nine months ago and have together created some noted campaigns for Betta Electrical, AirAsia X, Cold Rock, and Icebreak Loaded.
Says de pasquale CEO Cos Luccitti: “Bevan’s done some fantastic work for our clients but culturally the fit wasn’t right. It was necessary to make a change. Lars will now lead our creative offering across both our Brisbane and Gold Coast offices."

AWARD has announced their 30th Call for Entries is open and closes 8th July. Go to www.awardonline.com for all entry information. Watch the viral.
Says AWARD Chairman Richard Maddocks, ECD of Clemenger BBDO Sydney: “It’s never been easy to win at AWARD. And the good news is it’s getting even tougher. More entries from more agencies, in more countries means the bar is being raised every year. This year will be no exception. That’s why AWARD is seen as the true test of your creative worth throughout the Asia Pacific. With the best local and international judges, as nominated by the members themselves, you know if you win at AWARD, you’ve done something truly great."

Deadline
Deadline for all entries is Tuesday, 8th July 2008.
Early bird entries received by Friday, 30th May 2008 obtain a 10% discount.
Late fees apply for all entries received after Tuesday, 8th July 2008 (+ 15%).

Eligibility
Any work first published or aired between July 9th 2007 and July 15th 2008.

AWARD accepts work that has appeared anywhere in the world, with the following requirements:
A -    In all non-craft categories; the work must have originated and been completed in Asia, New Zealand or Australia.
B -    In craft categories; the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

All entries must be submitted online. Full details are available on the AWARD Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.

Juries
AWARD Members have been asked to nominate this year’s jury.
AWARD Chairman of Judges 2008 and the Judging panels will be released next month.

Domino’s new agency The Campaign Palace, Sydney has launched a campaign to celebrate Domino’s favorite chicken pizza: The BBQ Chicken and Bacon Pizza.
The Palace created a full length Techno Chicken music track and music video, starring a real chicken. The unbranded music video will be played on Channel V and other music programs.
This will be accompanied by cut down 15 sec and 30 sec branded commercials on V and other channels. Some promoting the pizza, others driving people to dominos.com.au to order the pizza and get a free Techno Chicken ring tone.
 
The Client: Allan Collins
Creative Directors: Georgia Arnott and Jon Burden
Agency Producer: Jacqui Gillies
Director: Luke Savage @ Flying Fish NZ
Producer: Anna Stuart @ Flying Fish NZ
DOP/Editor: Puck Murphy @ Perceptual Engineering
Music: Oli Chang @ Nylon
Track by: Oli Chang @ Nylon
Exec Producer: Mark Beckhous @ Nylon
Team Leader: Tracey Burns
Account Manager: Charmaine Bingwa (Fish Tea Bag)
Strategic Plannner: Carrie Booth

Awarded art director Derrick Kim has been hired by 303 Sydney to work alongside new ECD Julian Watt, who recently arrived from Net#Work, Johannesburg.
Starting his career as a placement at DDB Sydney, Kim has worked previously at Publicis Mojo Sydney, Publicis Mojo Auckland, BBDO Singapore and BWM Sydney.
Amongst his trophy haul, has won a Cannes Gold Lion and Bronze Lion. 

Andy Blood, Group ECD of the TBWA\TEQUILA Group in New Zealand, today announced the appointment of Guy Roberts to Creative Director at TBWA\Whybin, Auckland.  
Recently awarded the Campaign Brief title of number one creative in Australasia, his appointment acknowledges the exceptional work he has put in at TBWA\Whybin over the past six years for clients including adidas, ASB, Mercury and a host of other high profile brands. 
More on the Campaign Brief NZ Blog

Exit Films, Melbourne won a Gold Clio for Cinematography and two Silver Clios for Directing and Editing for the Herringbone 'Henri' spot via M&C Saatchi, Sydney at the Clio Awards (TV, Radio, Digital, Interactive and Technique categories) held last night in Miami.
Leo Burnett Sydney won a bronze Clio for their Bundaberg Rum 'Only in Australia' spot; DDB Sydney won a Bronze Clio for Radio (Public Service Campaign) for NAPCAN 'Alcoholic', 'Football', 'Traffic'; and 303 Perth won a Bronze Clio for Radio (Public Service) for Royal Lifesaving Society '5 Kids'.
Australia had a good year for Technique: Exit Films also scored a Bronze Clio for Cinematography for Schweppes 'Burst'; Gulliotine, Sydney won a Silver Clio for Editing for Toyota 'World's greatest 4 wheel drive' via Saatchi & Saatchi, Sydney; George Patterson Y&R Melbourne won a Bronze Clio for Original Music for VB 'Symphony'; Song Zu, Sydney won a Bronze Clio for Original Music for Coca-Cola 'Endless Summer'; Revolver, Sydney won a Bronze Clio for Editing for Suez 'Birth'.
Over in New Zealand, the Deadline Couriers 'Self Destruct' blllboard, via Colenso BBDO, Auckland continued its winning run, scoring a Bronze Clio for Brand Building in the Interactive category.
T.A.G. SF and McCann SF took home the Grand Clio for the television campaign 'Ammo', 'Enemy Weapon', 'Hunted'  for Microsoft Xbox – Halo 3.  TBWA\Chiat\Day, New York, picked up the Grand Clio in the Radio category for the product/service campaign 'Broken Heart', 'Lullaby', 'Prison Guard' for Combos, and Projector, Inc., Tokyo, got the Grand Clio in Interactive for the viral program 'UNIQLOCK' for client UNIQLO.   Projector, Inc. also won a Gold Clio last night in the Content & Contact category for the same program.
BBDO New York was named 2008 Agency of the Year, BBDO Worldwide collected the 2008 Network of the Year, and MJZ was selected as 2008 Production Company of the Year.  These honors are determined by the agency office, network and production company that score the most Clio statue points across all categories for a given year.

UPDATED: DDB Sydney young creative Tim Cairns has won Gold for top young creative and Saatchi Sydney's Eron Broughton the Silver at Clio Future Gold, presented last night during the Clio Advertising Festival in Miami.
Cairns teamed with Danilo Boer, art director at Almap BBDO Sao Paulo, to win the competitiion.
12 creatives from around the world under the age of 30 were invited to the Clio Festival and asked to respond to a creative brief from client sponsor Yahoo! within 24-hours. All work was judged by a panel of 2008 Clio Awards jury members and presented to an audience of Clio Festival delegates.
Cairns (pictured left with Boer sitting on the Yahoo! Chair) is certainly on a roll right now: his Brother TV campaign (created with Tim Green) was the only Australian TV campaign accepted into this year's D&AD Awards.
Last year Green represented Australia at Clio Future Gold and came home in second place. Cairns has now gone one better.
Broughton told CB from Miami: "In 48 hours we turned around and presented full 360 integrated campaigns for Freecycle.org to a big crowd and the Yahoo client in Miami. We blew them away and they said it was very, very close, but Timmy pipped me in the end. We were both teamed with Brazilians, my guy was half Japanese and needless to say we had some serious language barriers, but was good fun.
"We had to present to three CDs (inc: Rob Rasmussen from RGA) after  the first 24 hours and they then cut it down from 6 teams to 3, for the final. We then reworked and progressed our campaigns. It was hard-core, the first night we didn't even sleep and worked the whole night, the second night we both caught about two hours each, needless to say we were exhausted. We were room mates too (Tim's a massive snorer)."

Colenso BBDO, Auckland, Duval Guillaume, Brussels, Ogilvy & Mather Toronto and Ogilvy New York were each awarded a coveted Grand Clio for Best in Show in a particular category at this evening’s 49th Annual Clio Awards Gala at the 2008 Clio Festival.  The Content & Contact, Innovative Media, Integrated Campaign, Print and Design Awards Gala was held at the Fillmore Miami Beach at The Jackie Gleason Theater. 
Colenso BBDO took the Grand Clio in the Billboard category for 'Self Destruct' for client Deadline Couriers, as well as a Gold Clio in Innovative Media for the same ad.  Duval Guillaume, Brussels won the Grand Clio in the Innovative Media category with 'A Blind Call' for Brailleliga; Ogilvy & Mather Toronto received a Grand Clio in Integrated Campaigns for 'New Diamond Shreddies' for Shreddies Cereal, and Ogilvy New York landed the Design Grand Clio in environmental design for BP-Auto, Fuel, Eco-Messaging.
Leo Burnett, Sydney won a Gold Clio in direct marketing and Bronze for Innovative Media for WWF 'Earth Hour', one of the world's most awarded campaigns of the last year. Lowe & Rivet Sydney won a Silver Clio for Innovative Media, a Silver Clio for Cantent + Contact and a Bronze Clio for Innovative Campaigns, all for the MTV Networks 'Welcome Snoop' campaign. DDB Sydney won a Silver Clio in Print for Tonka Toys 'Open Cut Building - Sandpit' and a Silver Clio in Posters for NSW Police Force 'Headphones can kill - Death by Cab for Cutie'.
Over in New Zealand Publicis Mojo Auckland won a Silver Clio for Integrated Camaigns for Speights 'Great Beer Deliver' and DDB Auckland won a Bronze Clio for Innovative Media for Durex Performa Condoms 'Last Longer - Redhead'.
Ogilvy & Mather Frankfurt topped all individual offices for the night with three Gold Clios (two in the  Print category for Mattel Matchbox and one in Design for Malteser Ambulance Service), followed by Colenso BBDO, School of Visual Arts, New York and 180 Amsterdam with two Gold Clios each.  
Across network offices, Ogilvy & Mather was awarded the most Gold Clios tonight with five (three for Frankfurt, two for New York), followed by four Gold Clios for offices of BBDO Worldwide (two each for Colenso BBDO and BBDO New York) and DDB Worldwide (one each for Johannesburg, London, Berlin and Amsterdam).  Saatchi & Saatchi Worldwide received two Gold Clios (one each for New York and Singapore).
The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories.  With more than 20,000 entries received from 65 countries, fewer than 3% receive a Clio statue, and less than 1% receives a Gold Clio.  If judges determine a Gold winner is Best in Show in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.

To see a complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, visit www.clioawards.com

The 2008 Clio Festival, May 14-17, concludes tomorrow with daytime sessions, The Saatchi & Saatchi Hero Show featuring provocative artist Ralph Steadman and TV/Cinema/Digital, Print, Radio and Interactive Shortlist areas with technology provided by Rackspace IT Hosting and Limelight Networks at the Gansevoort South Hotel, followed by a return in the evening to the Fillmore Miami Beach at the Jackie Gleason Theater evening for the Awards Gala: Television/Cinema/Digital, Interactive, Technique and Radio and announcement of the 2008 Clio Awards Agency, Network and Production Company of the Year.
 

Melbourne casting directors are invited to get off your respective couches and meet for an informal get together.

WHEN: THURSDAY 29 MAY
WHERE: THE FLYING DUCK - ATRIUM IN BEER GARDEN - 67 BENDIGO STREET, PRAHRAN
TIME:  7.00PM onwards

An opportunity to share some gossip, catch up, have some drinks, talk a bit of industry and compare notes. More info: email Sarah Alekna

The Call for Entry launch date of the Kodak AWARD New Director of the Year will be 7th July 2008.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the Kodak AWARD New Director Of The Year will honor outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
The initiative offers new directors the opportunity to showcase their brilliance in front of hundreds of worldwide creatives and commercial production representatives at two special awards evenings to be held in Sydney later this year.
"Kodak continues to look for ways to foster creativity and recognise excellence," says Ingrid Goodyear, Director of Marketing and Operations, Kodak Entertainment Imaging, Greater Asia and Japan Regions.  “With one third of the world’s advertising emanating from the Asia Pacific Region we are very fortunate to be able to embrace a genuine
variety of ideas that stem from the cultural diversity within the region. The KODAK AWARD New Director Of The Year provides the ideal vehicle for the industry to discover new talent whilst promoting a new generation of creativity."
A distinguished panel of international directors and creative directors will judge the entries and finalists will be showcased at a special New Directors’ event held 17th September.  The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000.00. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently
build upon and enhance their show reel. 
The winner will also be introduced and recognised at the AWARD Presentation Evening to be held November 27, 2008 and attended by up to 800 of the best in the industry.
The Call for Entry website launches Monday 7th July at www.awardnewdirector.com – email kodaknewdirector@awardonline.com to register your interest. 
All entrants must be current commercial directors from Australia, New Zealand or Asia, and have only been in the commercial production field for a maximum of three years.  You are eligible if you have been directing other material previous to your commercial work. 
.

Singleton Ogilvy & Mather, Sydney has launched a new campaign for the ARU’s Bundaberg Rum Rugby Series entitled ‘Built by Rugby. Forged in Union’.
Aimed at re-engaging the hearts and minds of heartland rugby supporters, the 60-second and 30-second TVCs feature outstanding Australian rugby players demonstrating the characteristics of loyalty, honour, commitment, courage, pride, passion and tradition.
The ‘Built by Rugby. Forged in Union’ creative, will also be extended to outdoor, online, print, press, radio and DM.  In addition, a ‘Men of Gold’ micro site has been created as part of the rugby.com.au web presence, and both Fox and Fairfax will also have dedicated areas within their sites to run exclusive content.
Creative Director Boris Garelja said the creative concept was developed to capture the key characteristics that supporters believe are at the core of Rugby Union: “Rugby Union supporters are the heartland of the game in this country.  They are not bandwagon supporters – they are loyal to the game they love, and it’s a big part of their
lifestyle.  We’ve tried to capture what it is about this great game that these loyal supporters love so much, and much of it centres around the fact that Rugby Union continually produces great men of character. As a result, the core idea behind this campaign is that all rugby players, from kids to club players all the way up to the Wallabies, are all Built in Rugby. Forged in Union," he said.
The TVCs will run primarily on subscription television for the next three months.  SO&M developed the campaign after winning a competitive pitch for the work earlier this year.
 
Executive Creative Director: Bruce Matchett
Creative Director/Copywriter: Boris Garelja
Head of Art: Raj Rabindranath

After five years at Saatchi & Saatchi New York as the Global CD on Ariel and Dash, Australian expat Sarah Barclay has accepted an ECD title at JWT New York under CCO Ty Montague. She will be working on Johnson & Johnson, Cadbury’s Trident, Bubalicious and Halls, and is global ECD on Schick.
“I thoroughly enjoyed my time at Saatchi and having the opportunity to work with so many interesting and talented people but felt it was time to accept another challenge. I am really looking forward to the opportunities at JWT and getting to work with fellow aussie, worldwide CD Craig Davis who left Saatchi as I joined," Barclay said. “We’re finally catching up."
Barclay is on the print jury at Cannes this year and said she is looking forward to seeing everyone who will be there.
Prior to going to the States, Barclay was a senior creative at Clemenger BBDO Melbourne and before that The Campaign Palace, Melbourne. She is best known for co-creating two of the all-time greatest Australian commercials: Antz Pantz 'Sic em Rex' and Milk 'Legendary Milkman'.

Rivet head of interactive Mark Ashley-Wilson is leaving the agency to join Sydney hotshop Three Drunk Monkeys, effective August, while interactive creative director Tom Markham will be taking on additional responsibilities in the interactive area of the business.
 “Our evolution is now complete and we have achieved what many agencies pay lip service to – a truly seamless model across digital, interactive, direct and mainstream with our sister agency Lowe," said Rivet CEO Judi Lewis.
“Tom joined us in June last year and brings exceptional experience. His leadership is outstanding and his creative talent world class. This has been proven by his recent Gold win at the 2008 AIMIA awards as well as multiple awards last year including winning a Gold Pencil at AWARD.  
Lewis added other recent appointments in the creative and account management had further strengthened the new-look team.

Design company Mash has won Australia's only Yellow Pencil at the D&AD Awards in London last night, won for Packaging Design for Viottolo 'Changing Lanes'. Frost Design had a Nomination for Environmental Design - Installations, for Stockland Flip Dot Wall, and Revolver had a Nomination for Music Videos for The Presets (Modular Records) 'My People'.
(On a personal level, Publicis Mojo Sydney creative director Micah Walker picked up a Yellow Pencil for Orange 'Belonging' via Fallon London, where he was joint CD up until late last year).
New Zealand failed to convert its three Nominations into Yellow Pencils at last night's D&AD Awards in London.
Saatchi & Saatchi Auckland had two Nominations - for NZ Army 'Bluetooth' and Wellington Zoo 'Close Encounters', while Publicis Mojo Auckland had a Nomination for their Speights 'Great Beer Delivery'.
D&AD's most elusive prize, the Black Pencil, was presented to Fallon’s Gorilla for Cadbury, which won in TV & Cinema Advertising, ‘The National Gallery Grand Tour’ by The Partners in Poster Advertising, ‘Get the Glass’ by Goodby, Silverstein & Partners, and Projector Inc, for ‘Uniqlock’ in Online Advertising.  Apple won two Black Pencils for the iMac and the iPhone.  This makes the multi-national design company the biggest single winner of Black Pencils in D&AD’s 45-year history with 6 won since 1999.
64 Yellow Pencils were awarded across 30 juries.  BBH and Hakuhodo won the first two Yellow Pencils in Mobile Marketing.  WCRS won 2 Pencils in TV & Cinema Crafts for ‘Effortless’ for Brylcreem.  Nintendo UK won 2 Yellow Pencils in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass. 
Brazilian designers won 2 Yellow Pencils this year - Marcio Kogan Architect and Isay Weinfeld both won in Environmental Design.  Australian design group, Mash, won a Yellow Pencil in Packaging Design for their wine labels for Vittolo.  Motion Blur won one of 3 Yellow Pencils in Viral for ‘Train’ for Hydro. JWT San Juan won the first Yellow Pencil for Puerto Rico for the Muscular Dystrophy Association.  All of the winning work can be viewed at: www.dandad.org/awards08.
“Another record broken – the first time in our 45-year history when six Black pencils have been awarded,’ said D&AD President Simon Waterfall.  “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing, and popular culture.
“I, of course will now no longer talk to any of these winners, having failed to bag one of the most elusive and exclusive awards on the creative planet.  I can only sulk and plot their downfall – terribly English of me! The D&AD Black Pencil: creative natural selection at work."

UPDATED: News Limited today announced the Australian Young Lions winners who will be attending the Cannes Lions 2008 International Advertising Festival in June to represent Australia.

Young Lions Print winners:
Justin Carew, DDB Sydney
Iggy Rodriguez, DDB Sydney

Get a copy of The Australian newspaper tomorrow (Thursday) to find out who are the News Limited Young Lions winners for the Print, Cyber and Media categories. The prize for each winning team is a trip to Cannes next month to compete against other Young Lion winners from around the world.
 

THE GRUEN TRANSFER
The ABC of Advertising
Premieres on Wednesday, May 28 at 9pm on ABC1
 
The Gruen Transfer promises to be a fast, funny show about advertising that will make you look differently at the constructed world around you. 
It’s not an expose. It’s not a satire. It’s about truth in advertising. Finally.
We all think we’re immune to advertising, that we’re smarter than the marketers, but can you honestly say you know why you buy one brand of detergent and not another? As you walk the aisles of the supermarket, how many of the purchasing choices you make are consciously your own? And if you can be persuaded, without realising, to buy the orange dishwashing liquid, what else can you be persuaded to do? Advertising: you know you’re soaking in it.
Which is where The Gruen Transfer comes in. Each week, host Wil Anderson is joined by some of the best and brightest minds of the Australian advertising industry, experts prepared to share the ideas and insights that drive them.
Todd Sampson and Russel Howcroft will be regular guests. Sampson is CEO of Leo Burnett, until recently the agency's planner director, and a co-creator of the Earth Hour initiative, which last year won a coveted Titanium Lion at Cannes and Creative Campaign of the Year in Australia. Howcroft is chairman and managing director of George Patterson Y&R Mebourne, and the former chairman of the Advertising Federation of Australia.
Guests on the program face a series of challenges designed to show the thought processes – and, often, the brilliance - of advertising, as well as its understanding of who we are and what we want. Each week they examine the tactics used to sell a particular product: cars or chocolate or cleansers. In a segment called ‘The Pitch’, agencies compete to fulfill an impossible brief (‘Make Brendan Nelson a winner’, for example).  Elsewhere, ‘Consumer’s Revenge’ allows punters to participate in the show by making their own ads with tools provided on their website.
www.abc.net.au/gruentransfer
The Gruen Transfer website will feature video-on-demand downloads of the Director’s Cuts of Gruen episodes. There will be forums for viewers to debate aspects of the program and the issues it raises. Visitors will be able to tip off producers about ads that deserve closer inspection, ads that are great or terrible, nonsensical or riddled with errors. 
In a first for Australian prime-time television, the website will allow viewers to actually make part of The Gruen Transfer’s content. The idea, dubbed Consumer’s Revenge, was inspired by a real-life story about an American 4WD called the Chevy Tahoe. 
When the Tahoe was launched in 2006, the folk at Chevy built a website which let ordinary people make and upload their own ads for the vehicle. Site visitors could choose from a menu of sexy driving shots, music and graphics, writing their own slogans and copy. Chevy obviously thought fans would create loving hero ads to display on their site. But they didn’t. Within hours, the tools had been grabbed by anti-global warming activists. The bulk of the ads made for the site were witheringly critical of the Tahoe and 4WDs in general. They were sharp. They were mean. They were funny. 
The Gruen Transfer now gives viewers the chance to make ads the way they’d like to see them on TV. They have made all the necessary ingredients available onsite to make commercials for three fine products: Gruen Beer, The Gruen Bank and Gruen, an anti-ageing skincare cream. 
If they like them, they’ll showcase them on the site. If they make them gasp or laugh, they’ll screen them on the show.

 

This site is part of the Absolut campaign 'In An Absolut World' and the brief to TEQUILA\ Australia was to create a viral component of the site to lead people in to vote on visions of a better Australia.     
Says associate CD, Kara Grey: "We took the thought of In an absolut world and figured that In an ideal world people would like to see what our newly elected prime minister gets up to in his day to day life around the office. We let the user view Kevin Rudd's actions throughout the day, showcasing a host of local in-jokes about Rudd, including eating his own ear wax. People can prank call him, order him Chinese food and also email him directly to let him know what they think about the way he's running the country." 

This viral is no longer live.   
You can see the rest of the campaign at inanabsolutworld.com.au
 
Client: Absolut Australia    
Agency: TEQUILA\ Australia    
Associate Creative Director: Kara Grey    
Art Director: Andrew Fergusson    
Art Director: Karl Reynolds    
Copywriter: Dan O'Connell    
Producer: Amanda Wise    
Production: Bruce Collier    
Video Production: The Jungle Boys   

Today the companies formerly known as Moon Design and Newgency merge under Moon Communications Group, drawing together the divisions of Design, Advertising and Digital into a single offering and consolidating its senior management team.
“We want to provide clarity to our clients and the market around what we do," said Anouk Darling, Moon Managing Director. “We are well known for our heritage in design, and as Moon Design we have rebranded some of the largest brands in Australia and internationally.
“Over the past year we have concentrated on expanding our services, strengthening our advertising capabilities and acquiring leading digital agency Newgency. Now we are all under one roof and under one name. Moon is stretching the brand experience by taking brands anywhere."
Moon has also brought together a senior management team each with experience across multiple disciplines. Alongside Darling, former Newgency Managing Director Gavin Gorazdowski becomes Managing Director of Digital, Chris Laws is Client Services Director, and creative leadership is under Greg Logan – who joined last month as Executive Creative Director – Mark Moffitt as Creative Director and Linda Jukic as Creative Director of Brand Design.
“Over a year ago we merged 60% of Newgency’s business with Moon Design and the results exceeded our expectations," Darling said. “The next logical step was a complete merger, which we have now achieved through Moon Communications Group."
During the past year, Moon has won business from many leading Australian brands including IAG internal communications, AGL Bright, and Parklands.
The rebranding of its own business represents the beginning of a new growth phase for Moon, as it communicates the scope of its integrated offer across its client base and beyond. 
“We have been working towards this model for the past year, to be able to offer our clients integrated strategic thinking across multiple disciplines, from identity development to digital innovation," said Darling. 
The name change for the group, located in Cooper Street, Surry Hills, is effective from today.

Moon Communications Group Management Photo caption: Sitting L to R: Linda Jukic – Creative Director of Brand, Anouk Darling – Managing Director, Mark Moffit – Creative Director. Standing L to R: Chris Laws – Client Services Director, Gavin Gorazdowski – Managing Director of Digital. Not present: Greg Logan – Executive Creative Director
 

Excitement is building for the upcoming MADC awards as the finalists for all categories were announced today by Chairman of Judges Warren Brown (pictured).
With nominations up ten per cent on last year, and new awards such as Account Service of the Year, Best Viral and Digital Innovation, this year’s event looks certain to be an excellent showcase of Melbourne’s best talent.
“The 2008 finalists provide a unique and current snapshot of the Melbourne advertising and design industry. The awards night will give the local industry an opportunity to reflect on a great year and celebrate our wealth of talent," Warren Brown said.
In total, the Clemenger Group (BBDO, BLUE, CHE, NetX) has the most finalists (28).
For a single agency, GREY has the most finalists (12), followed closely by Clemenger BBDO (11), cumminsnitro (10) and Leo Burnett (10).
For Direction and Cinematography, Exit Films dominate, as do Level Two Music in the Sound categories.
The Melbourne industry night of nights will be held at Peninsula, Shed 14 on Central Pier, Docklands, on Friday 13 June. Tickets are on sale now (and selling fast) from www.madc.com.au
The finalists for the highly anticipated Best Television Commercial awards are:

Category 27: The Clemenger BBDO Award for Best 30 Second Television/Cinema Commercial
DDB Group Melbourne for Christine, Heinz
M&C Saatchi for Credits, ANZ
GREY for Manufacturing, WorkSafe Victoria
Marylin & Sons for Exceptionally Average (Pachelbel's Cannon), Dunlop Footwear
George Patterson Y&R for Symphony, Foster's Australia
cumminsnitro for Feet Factory, Clarks

Category 28: The George Patterson Y&R Award for Best 45+ Second Television/Cinema Commercial
Leo Burnett for Uncurious Creatures, Seek
Clemenger BBDO Melbourne for Brewtopia, Foster's Group
Clemenger BBDO Melbourne for Skytroop, Foster's Group
GREY for Flying Fish Tackle, Simplot
GREY for Pictures Of You, Transport Accident Commission
Publicis Mojo Australia for Bourke, Toyota Motor Corporation Australia
George Patterson Y&R for BURST, Cadbury Schweppes

Category 29: The Flagstaff Studios Award for Best Television/Cinema Campaign
GREY for WorkSafe Supervisors Campaign, WorkSafe Victoria
Publicis Mojo Australia for Toyota AFL, Toyota Motor Corporation Australia

For a full list of finalists across all 69 categories visit www.madc.com.au

 
 

Whybin TBWA\Tequila Sydney has scored a Silver Pencil for its Newline Cinema 'Be Kind Rewind' movie website  at The One Show Interactive Awards held in New York tonight. It was the only metal awarded to Australia with Merits going to Leo Burnett Sydney for Wesley Mission 'Homeless Man', Clemenger Blue BBDO, Melbourne for NAB 'Celebration Dance', Lowe & Rivet, Sydney for Genesis Energy 'ElectroCity' and Visual Jazz, Melbourne for Defence Force Recruiting 'Defencejobs Games'.
Colenso BBDO, Auckland scored a Gold Pencil for their Deadline Couriers 'Self Destruct' interactive billboard.
The Be Kind Rewind website was a play on the movie’s theme and worked on the premise that the Internet had been erased, imploring fans to help reinvent it themselves. The Whybin\TBWA\TEQUILA\ team worked with the movie’s writer/director, Michel Gondry, and New Line to create a number of viral trailers and seed them online, while the site focused on involving and engaging fans by giving them the ability to actively participate in the site’s creation.
“We’re so proud to receive this award," says Amanda Wise, executive producer, Whybin\TBWA\TEQUILA\.  “It’s an honour to be recognised by the industry at such a high level, and this award really highlights the fact that, to be successful, campaigns like these need to be getting people in and engaging them and making their experience truly interactive."
"Lots of blood, sweat and plasticine went into making the site," says Russ Tucker, associate creative director, Whybin\TBWA\TEQUILA\. “We're over the moon that the site has been so well received by fans and the industry alike."
The 11th annual One Show Interactive, part of One Show Festival Week, was celebrated with a Mexican-wrestler themed extravaganza at the Nokia Theater in the heart of Times Square, where the world’s most prominent industry professionals were literally given a ringside seat for the awards.  
Best in Show went to the 'UNIQLOCK', a mesmerizing, dance-powered blog widget/clock created by agency Projector to build international brand awareness for Japanese clothier UNIQLO.  The functional and entertaining clock features UNIQLO-clad Japanese girls dancing to an infectious beat by Japanese pop artist Fantastic Plastic Machine, all the while keeping visitors updated with the current time. The clock has attracted 68 million views from 209 countries since its launch.
For the second year in a row, Nike was named Client of the Year in recognition of their continued leadership in creative advertising. This year Nike raised the bar yet again, championing outstanding creative work from agencies all over the globe including Wieden + Kennedy Shanghai, RGA (USA), DDB Germany, Framfab (Denmark), Nitro London/Mook (London), AKQA, and beacon communications k.k. (Japan). 
The night’s other big winners include agency R/GA for Nike Zoom, Crispin Porter + Bogusky for Burger King’s WhopperFreakout.com and Simpsons Integrated, AKQA for Xbox’s 'Halo 3 Sonic Vault' and 'Halo3.com/Believ, netthink for Adidas’ /Impossible is nothing' and TBWA\Media Arts Lab for Apple’s “Don't Give Up', 'Quote' and 'Mac Contextuals'.
 

Saatchi & Saatchi Sydney senior team Pete Buckley (pictured) and Tim Brown left the agency yesterday for a new adventure, yet to be revealed. In a memo today to all staff at Saatchi's,  ECD Steve Back said: "Pete and Tim have just informed me that they're moving on to new challenges. Between the two of them they've been here at Saatchi's for almost two decades and in that time have cranked out some of the agency's best work, winning numerous awards on all our major clients and been a driving force behind our CB Agency of the Year wins. It really is the end of an era. Please join me in wishing the lads all the best in their future endeavours."

A day after the agency was dropped from the Australian Tourism pitch, comes news that Marie Jackson, managing director of M&C Saatchi Sydney (and a former MD of the Auckland office) was leaving to return to her home town of Melbourne to take up a senior role in the private sector.
"Marie is moving out of the agency business and returning to Melbourne to a senior appointment with a business services company," said Tom Dery, M&C Saatchi Executive Chairman Asia Pacific & US. "She has been an integral part of our growth story both in New Zealand, where she spent six years as MD, followed by three years as MD Sydney."
"M&C Saatchi has been an important part of my life for nine years," said Marie Jackson. "I'm now looking forward to the next exciting stage of my career and this new opportunity."

The RACV Financial Services 'Disclaimer/ commercial, written by Paul Reardon and Julian Schreiber from Clemenger BBDO Melbourne, has won the 2008 Gold Siren award for best radio ad of the year. It is the second year in a row that Paul Reardon (pictured) and Clemenger BBDO Melbourne have won the Gold Siren.
The RACV spot will be automatically entered into the Cannes Radio Lions to be held next month at the Cannes International Advertising Festival. The spot plays humorously on the need for disclaimers in ads, with the majority of the 60 second ad being taken up with an argument between the man doing the disclaimer and the voiceover man.
The awards were judged by the Siren Council, comprising creative directors and producers from advertising agencies and studios from throughout Australia. Judge, Rem Bruijn from agency Make in Brisbane said:  “The RACV ad was awarded the overall Gold Siren, not only because it turned radio advertising’s biggest negative into a positive, but also because it was thoroughly engaging and enjoyable to listen to. Beautifully written, cast, directed and performed."
Writer Paul Reardon from Clemenger BBDO in Melbourne said: “It was purely circumstance, to do an ad for an RACV car loan, which unfortunately required almost 30 seconds of legal disclaimers, so it made sense for us to make such an overwhelming element of the ad the idea. Also disclaimers are a challenge every creative who writes radio has to face. How do we make them fit in and not sound like they’re undoing all the impact the ad had before all the legal jargon kicks in. It was great to write an ad where the ad and disclaimer literally had a fight."
A series of spots for the National Association for Prevention of Child Abuse and Neglect (NAPCAN), which aims to prevent child abuse, called 'Children See Children Do – Alcoholic/Football/Husband/Racist/Traffic' written by Justin Carew, Charlie Cook, Ed James and Simon Johnson from DDB in Sydney, won the campaign category and a Silver Siren Award.
Writer, Charlie Cook from DDB Sydney said the campaign goes where people are scared to go and confronts the issue of child abuse head on.
The other winner at today’s presentation included a Silver Siren Award for the 2008 craft category winner, awarded to studio, Sound Reservoir in Sydney, for a spot for Work Against Culpable Driving (WACD), a Melbourne-based support group which aims to help prevent road trauma, called 'Police Radio'. The commercial was produced by sound engineer, Paul Taylor and written by Damian Fitzgerald. Creative director was Luke Chess.
Judge, Brad Grisaffe of Audiobrien said: “The WACD spot captured what this category is all about: creative audio production.  As a listener, you are made to think that you are accidentally overhearing a real police communication between Police Despatch and the scene of an accident.  The 'ear to detail' in creating this totally believable soundscape commands your attention and leaves you feeling uncomfortable. In my mind it was without pier amongst the other worthy entries.  This is great use and understanding of the medium resulting in an engaging bit of radio."
Chief executive officer of Commercial Radio Australia, Joan Warner said the standard of entries in the Siren Awards continues to rise each year: “The Siren Awards provide a fantastic opportunity for excellent Australian radio creative to be recognised both at home and again at Cannes, alongside the world’s best. Each year the Siren Awards continue to raise the bar in terms of creativity and originality and this year, the Awards, thanks in part to the continual support of CB, received a record number of entries – over 570 – up nearly 90% on last year."
This year’s Siren winner is the fourth in a row from an agency based in Melbourne. Last year’s winner was the  Snickers 'Hoedown' spot, written by Paul Reardon and Jonas Peterson from agency, Clemenger BBDO in Melbourne, which went on to win the Grand Prix Radio Lion at Cannes – the first Australian ad to do so.
The 2008 Gold Siren winner was announced today at a breakfast in Melbourne hosted by Nova’s top-rating, drive time show, 'The Wrong Way Home' - Akmal Saleh, Cal Wilson and Ed Kavalee. The breakfast was followed by a Masterclass featuring Australian television and radio writer and producer, Tim Pye as well as Australian screen writers, Jan Sardi and Craig Pearce.  Sardi received an Academy Award nomination in 1997 for his screenplay for 'Shine' and is known more recently for his work on the screenplay for the US film, 'The Notebook'.

Winning ads can be heard and downloaded @ www.sirenawards.com.au

The One Show announced the winners of the Gold, Silver and Bronze Pencils at Jazz at Lincoln Center in the Time Warner Center in New York this evening.
Best of Show went to McCann Worldgroup SF & T.A.G. for their integrated branding campaign created to launch Microsoft’s XBOX Halo 3 video game. Burger King was named 2008 Client of the Year. Burger King enhanced its brand with some of the most effective creative and collaborative advertisements, including two exemplary campaigns by Crispin Porter + Bogusky; 'WhopperFreakout' and 'Simpsons Integrated'.
Australia had a disappointing year, scoring only two Bronze Pencils: one for Thrifty 'Birthday Girl' via JWT Sydney for 'Under $50k budget' commercials, the other for WWF 'Earth Hour' via Leo Burnett, Sydney for 'Innovative Use of Marketing - Campaign', and 13 Merits, while New Zealand won one Bronze Pencil - for Prime TV 'The L Word' via Draft FCB, Auckland, plus 18 Merits. 
 
The Top Pencil winners:
TBWA Network: 12 Total (2 Gold, 6 Silver, 4 Bronze)
BBDO New York: 9 Total (5 Gold, 2 Silver, 2 Bronze)
Saatchi & Saatchi: 7 Total (4 Gold, 2 Silver, 1 Bronze)
Ogilvy & Mather: 6 Total (1 Gold, 2 Silver, 3 Bronze)
Leo Burnett: 5 Total (4 Silver, 1 Bronze)
McCann Worldwide: 5 Total (4 Gold, 1 Bronze)
Crispin Porter + Bogusky: 4 Total (2 Gold, 1 Silver, 1 Bronze)
Jung Von Matt: 4 Total (1 Gold, 2 Silver, 1 Bronze)
Wieden + Kennedy: 4 Total (3 Silver, 1 Bronze)

Top Countries:
United States: 7661 entries, 202 Merits, 50 Pencils
United Kingdom: 856 entries, 41 Merits, 5 Pencils
Germany: 1245 entries, 39 Merits, 5 Pencils
Canada: 1246 entries, 26 Merits, 7 Pencils
South Africa:  627 entries, 17 Merits, 4 Pencils
Spain: 285 entries, 14 Merits, 4 Pencils
Singapore: 655 entries, 16 Merits, 3 Pencils
Australia: 555 entries, 13 Merits, 2 Pencils
Malaysia: 239 entries, 12 Merits, 2 Pencils
China: 565 entries,  9 Merits, 2 Pencils
Netherlands: 108 entries, 5 Merits, 2 Pencils
New Zealand: 332 entries, 18 Merits, 1 Pencils

News Limited today announced the Australian Young Lions finalists for the Cannes Lions 2008 International Advertising Festival to be held in June.
The 23 Australian finalists were selected for outstanding work in response to briefs for the Media, Print and Cyber categories. The winning Australian Young Lions will compete against entrants from around the world for the prestigious Gold Medal which will be awarded at Cannes.
Garth Agius, News Limited’s group director of marketing: advertising and integration, said the finalists were selected by a panel of 24 industry judges from an impressive field of 220 entries: “The level of interest this year exceeded all expectations as did the outstanding quality of the work. Australia’s Young Lions will be highly competitive in competition at Cannes but this opportunity will also have a significant impact on their career development," said Agius.  

The News Limited Young Lions Print finalists are:
Jakub Szymanski  and Tim Cairns from DDB
Justin Carew and Iggy Rodriguez from DDB
Simon Hipgrave and Todd Wild from Junior
Dan Oliva and Rob Kleckner from JWT
Elizabeth Hammer and Kate Benton from McCann
Sarah Watson and Tristan Graham from Smart
Janelle Shearer and Joe Craig from Whybin/TBWA

The Young Lions Print judges included:
Dejan Rasic - Executive Creative Director, Colman Rasic Carrasco
Dylan Taylor - Direct Creative Director, BMF
Gary Horner - Executive Creative Director, Whybin TBWA
Matt Eastwood - Executive Creative Director, DDB
Steve Back - Executive Creative Director, Saatchi & Saatchi
Michael Hornby - Group General Manager Surf Life Saving Australia
Joe Talcott - Group Marketing Director, News Limited

The News Limited Young Lions Cyber finalists are:
Zoe Warne and Matt Agar from August
Justin Barnwell and Brent Della Vale from NetX
Michael Widgery and Brad Cohen from Soap
Mike Chang and Brett Peacock from Soap
Andrew Fergusson and Natalie Cheng from Tequilla
Mark White and Brenton Lau from Tribal DDB

The Young Lions Cyber judges included:
Dave Whittle - Managing Director, Mark/M&C Saatchi
Shaun Branagan - Executive Director, NetX
Ed Smith - Chief Commercial Director, News Digital Media
Mike Zeederberg - Managing Director, Profero
Ashley Ringrose - Co-Founder, Soap Creative
Lauren Ryan - Media and Communications Officer, Surf Life Saving Australia
Russ Tucker - Creative Director, Tequila

The News Limited Young Lions Media finalists are:
Marie Agudera from BMF
Naomi Buck from OMD
Stuart Carr from Bellamy Hayden
Daniel Cutrone from Universal McCann
Robert Jasinski from Starcom
Caleb Hall from ZenithOptimedia
David Lee from Frank
Katherine Martin from Ikon communications
Rachel Piggott from OMD
Robert Wynn-Jones from ZenithOptimedia

The Young Lions Media judges included:
Carl Colman – Partner, Publicis Group
Fiorella Di Santos - National Sales Director, NewsNet
Angus Frazer – Strategist, Mitchell & Partners
Jonathan Hopkins - Planning Director, Razor
Tracie Micheal - Managing Director, Mindshare
Nicole Milward - Strategy Director, ZenithOptimedia
Katie Rigg-Smith - Associate Director of Planning, Mindshare
Ben Sjogren - Group Business Director, Connect
Rachel Savio - Advertising Director, The Australian
Stephen Tait - Commercial Director, The Australian
Warrick Taylor - Integration Sales Manager, NewsNet

The six winning News Limited Young Lions across the Media, Print and Cyber categories will be announced on 15th May. They will go on to represent Australia at the Cannes Lions International Advertising Festival in June, competing against 39 countries.

Marmalade, Melbourne were the only Australian shop to win a Pencil at The One Show Design awards in New York, scoring a Bronze Pencil for a range of Heinz posters. The annual One Show Design, part of One Show Festival Week, was celebrated at the Chelsea Art Museum in New York City, where the world’s most prominent industry professionals gathered to recognize their own. 

Fairfax Media AWARD CopySchool.
A five-day intensive tutorial for young writers and creatives. May 26 – 30.
 
Fairfax Media AWARD CopySchool announces its tutors; Pam Kaplan, Pat Lennox, Ron Mather, Rob Sitch, Michael Syme, Paul Taylor, Phil Webster and The Age Critics Tom Ryan and Debi Enker. It’s all about turning strong ideas into copy for print, radio, TV, what a creative director expects, writing online, creating original words and music and a top art director’s view on writing. 
The Fairfax Media AWARD CopySchool is structured for young writers who are already working within the industry in the area of copy, or would like to enter the field.
The course is limited to twelve. This way they can all be better involved and come away with insights and knowledge they can use to become better writers.
“Maybe we have to accept that long copy is dead. The trouble is that good writing of any
length is on life support. CopySchool will fly the flag for literacy and the persuasive power of
language," says Nigel Dawson, Creative Director, Grey Melbourne, and course convener (pictured).
The School runs from May 26 to 30, 9am – 12:30pm each day. The final day, Friday, a lunch is held
with all students, speakers and sponsors. Fairfax Media AWARD CopySchool costs $1200 + GST
which includes morning catering and lunch on Friday May 30. The School will also run in   
Sydney, Brisbane and Auckland this year. Check with AWARD for dates.
Download the
COPYSCHOOLBOOKINGFORMVIC08.pdfor contact Hannah Morden at AWARD on 02 9699 2999 for more information.  

The Lab Sydney’s new Commercial Studio played the leading role in the first OmegaGen TVC via Saatchi & Saatchi Healthcare, Sydney.







PRODUCTION COMPANY
The Lab Sydney – Commercial Studio
DESIGNER/CREATIVE DIRECTOR/DIRECTOR
Garry Jacques
CHARACTER DESIGNER
Daniel Bavell
ANIMATION DIRECTOR:
Murray Griffin
PRINCIPAL 3D ARTIST
Duncan Maclaren
ASSISTANT 3D ARTISTS
Bernard Stock, Nathan Sheldrick, Shaun Schellings, Camela Cheng, Phil Sloggett
COMPOSITOR
Eric Schaechter
ASSISTANT PRODUCER
Christine Alajajian
PRODUCER
Linda Lum

AGENCY
Saatchi & Saatchi Healthcare, Sydney
PRODUCER
Evonne Sciberras
EXECUTIVE CREATIVE DIRECTOR
Brad Downing
ART DIRECTOR
Fiona Bagot
COPYWRITER
Rachel Okuniewski

Australia has a modest 13 Merits from 329 entries at The One Show, any of which could go on to win metal at the big night this coming Wednesday (May 7) in New York.
Two Merits apiece for Clemenger BBDO Melbourne, DDB Sydney, JWT Sydney, Leo Burnett Sydney, Marketforce Perth, M&C Saatchi Sydney, with one to Whybin\TBWA Sydney.
In contrast, NZ scored 17 Merits: DDB New Zealand has six Merit awards followed by Publicis Mojo Auckland with five, with one each for Colenso BBDO, Clemenger BBDO, Saatchi & Saatchi, Draft FCB, WRC  and TBWA\Whybin.

CONSUMER NEWSPAPER: FULL PAGE OR SPREAD - SINGLE
Tonka Toys ‘Open Cut Sandpit’
DDB Sydney

PUBLIC SERVICE/POLITICAL PRINT: OUTDOOR AND POSTER - SINGLE
The Office of Road Safety ‘Rob’s Motel’
Marketforce, Perth

PUBLIC SERVICE/POLITICAL PRINT: OUTDOOR AND POSTER - CAMPAIGN
The Office of Road Safety ‘Rob’s Motel/Steve’s Motel...’ campaign
Marketforce, Perth

PUBLIC SERVICE/POLITICAL TELEVISION - SINGLE
Special Olympics ‘The Office’
Whybin TBWA, Sydney

PUBLIC SERVICE/POLITICAL TELEVISION - SINGLE
Cure for Life Foundation ‘Birthday Cards’
DDB Sydney

CONSUMER RADIO - SINGLE
RACV Car Loans ‘Disclaimer’
Clemenger BBDO, Melbourne

CONSUMER TELEVISION: OVER :30 - SINGLE
Herringbone ‘Henri’s Hands’
M&C Saatchi, Sydney

CONSUMER TELEVISION: 30/:25 - SINGLE
Thrifty ‘Birthday Girl’
JWT Sydney

TELEVISION: UNDER $50k BUDGET - SINGLE
Thrifty ‘Birthday Girl’
JWT Sydney

CINEMA - SINGLE
Diageo Australia ‘Only in Australia’
Leo Burnett, Sydney

NON BROADCAST - SINGLE
Herringbone ‘Henri’s Hands’
M&C Saatchi, Sydney

INNOVATIVE MARKETING - CAMPAIGN
World Wildlife Fund ‘Earth Hour’
Leo Burnett, Sydney

INTEGRATED BRANDING - CAMPAIGN
Carlton Draught ‘Plastic Cup’
Clemenger BBDO Melbourne & CSM, Melbourne

Former creative director of Grey, Andrew Cox, has joined Love Communications, Sydney to bolster the agency’s creative ranks.  Cox, who amongst other thing, brought the Bundy Bear to TV, will work alongside creative director Scot ‘Skip’ Waterhouse playing a senior role on key accounts.
“Aside from being a great bloke to have around, Coxy’s the sort of bloke who can not only write a great ad, he can ensure that it’s sold through. He started his advertising career as a suit back in the mid 80’s, so he has a great understanding of a client’s needs," said Waterhouse. 

Adrian McNamara and Lucas Dorrell from Singleton Ogilvy & Mather, Sydney have won a trip to Cannes for creating an integrated campaign for Purina supporting Earth Hour this year. Leo Burnett and Campaign Brief offered two trips to the creative team who demonstrate the most effective and/or inspirational way to leverage Earth Hour 2008.
The judges - Mark Tutssel (worldwide creative director Leo Burnett), Andy Ridley (WWF) and Michael Lynch (Campaign Brief) - were unanimous in their decision.
Purina partnered with Earth Hour through an integrated campaign - a 15" commercial, 2,500 outdoor posters, and a direct digital push through 250,000 EDMs and an online landing page.
The idea centred around the playful curiosity of cats and the ease of switching off a light.  The simplicity of the message was its greatest strength. Purina showed great support for Earth Hour, whilst also maintaining Purina's commitment to promoting a healthier lifestyle and environment for pets and owners alike.
Thank you to these agencies who pledged work with their clients to create Earth Hour themed campaigns and events this year: Saatchi & Saatchi, George Patterson Y&R, Clemenger BBDO, JWT, DDB, SO&M, BMF, Host, The Glue Society, Publicis Mojo, BWM, M&C Saatchi, Whybin\TBWA, BWM, Lowe Hunt, Euro RSCG, McCann-Erickson, The Campaign Palace, The Furnace, Naked, CHE, Grey, Badjar Ogilvy, Cummins Nitro, Samuelson Talbot, Smart, Marmalde, Spinach and Draft FCB. Just about the whole industry has put aside its cynicism and pledged to support this initiative.

View the 15" commercial

The 2008 International ANDY Awards, announced this evening in New York, awarded a total of 101 Gold, Silver and Bronze ANDYs in addition to the GRANDY Best In Show Award, which went to McCann Worldgroup in San Francisco and T.A.G., for its Microsoft XBOX Halo 3 campaign 'Believe'.
Leo Burnett Sydney took home a Gold in the public service/non-profit category for WWF 'Earth Hour' while JWT Sydney was honored with a Silver ANDY for TV for Thrifty 'Birthday Girl'. DDB New Zealand won a Bronze ANDY for its out-of-home advertising in the media category for client Sky Television.
According to Mark Waites, Honorary Chairman of the International ANDY Awards and Creative Director and Founding Partner, Mother London, “We’re seeing an intensifying global influence in the ANDYs this year with a strong showing of winners throughout international agency networks. In addition, conducting final judging in Sydney created a terrific bond for those of us in U.S. and U.K. agency worlds, underscoring the enormous talent and resources available to everyone in the global creative community."
He goes on to say that the work continues to reflect a departure from traditional approaches and mediums, showing greater emphasis on integrated programs with a very prominent digital component. “It’s getting increasingly difficult to believe that a stand alone TV spot is going to have any real impact these days. There has to be other elements to a successful campaign. The 2008 GRANDY, the Best in Show, was won by an incredible integrated campaign that engaged on many levels across manymediums. Without a doubt we will see this level of integration being an area for much innovation."
The Awards Show and Party took place at Skylight Studios in New York City and was sponsored by Yahoo!, with additional support from Time Warner Global Media Group, EYE, Media Temple, Veer and Saaga 1763 Vodka.
The International ANDY Awards, now in its 44th year, is one of the world’s preeminent advertising industry award shows. Famous for its outstanding, senior caliber jury, the ANDYs celebrate creative excellence in broadcast, print, interactive, outdoor and integrated advertising.

PIC 1: Team McCann and T.A.G. come to the stage at the culmination
of the Show to receive the GRANDY Awards.
 
PIC 2: David Droga, Droga5, congratulates the student team from the Miami Ad School (left: Roy Torres/center: Droga/ right: Anthony Falvo).

PIC 3: Leah Fischman, Time Warner Global Marketing; Mark Waites,
Mother London; Jillian Mellone, Yahoo!; Ariane Sabatini, Saaga
1763 Vodka; Brad Jakeman (Marketing Consultant); David Droga,
Droga5

PIC 4: Lance Mald, Time Inc; Mark Tuttsel, Leo Burnett Worldwide:
David Droga, Droga5; Dean Crutchfield, Saaga 1763 Vodka;
Marie-Catherine Dupuy, TBWA\France; Mark Waites, Mother
London; and John Partilla, Time Warner Global Marketing.
 
.

Lowe Sydney has bolstered its creative ranks by appointing senior creative team Matt Cramp and Sesh Moodley to work across all communication channels, from traditional advertising to digital to experiential.
The pair was previously at Leo Burnett Sydney for four years, where they worked on high-profile campaigns for Virgin Credit Card, NRMA, Canon and Colonial First State. 
“Now more than ever, we need big creative thinkers with a progressive and experimental outlook, and in Matt and Sesh, these qualities seem innate. As such as they are perfect fit for our team here and will no doubt be a fantastic asset to the agency’s evolution," Lowe executive creative director Dave Johnson said. 
Both Cramp and Moodley are multi-award winning creatives who have worked in agencies in the UK as well as Australia. 
“Dave Johnson is one of the few world-class creative directors in this country – and a really good bloke! We jumped at the chance to work with him, and the agency that produced LynxJet and MTV ‘Snoop’ – some of the best multi-platform creative work in Australia," said Cramp. 
 

Clemenger BBDO Sydney and Campbell’s are spreading the warmth this winter, with a new spot for Chunky Soup launching on May 5. 'Warm Tinny' targets blokes who love nothing more than catching up with mates over a beer and the footy. The Chunky spot is the first installment in the new 'Spread the Warmth' campaign for Campbell’s.
Writer Will Edwards says ‘Warm Tinny’ draws its inspiration from the popular beer advertising of the seventies and eighties, but from the unique perspective of Campbell’s Chunky soup: Matt Palmer from Film Construction brought the script to life. Casting and wardrobe were kept as real as possible. Aside from one guy, the entire ad was cast using real people, not actors.
"Mojo was responsible for the universally loved ‘I feel like a Tooheys' jingle. So we tracked down jingle writers who worked in or were linked to that era. We were lucky to find none other than Jo's son, Jason Johnston, who agreed to produce and record our jingle. Jason's distinctly Aussie voice and the composition of Clax studios transformed words on paper into a very authentic sounding and charming jingle that's impossible to forget.
"The ad was shot in Melbourne which up until the day of shooting had been experiencing a heat wave. What we needed was cold grey skies. Amazingly we got it. Four days of horrible weather - perfect for a warm tinny."

Creative Director - Richard Maddocks
Associate Creative Director – Guy Rooke
Copywriter - Will Edwards/Chris McMullen
Art Director - Chris McMullen/Will Edwards
TV Producer - Denise McKeon
Production House – Film Construction
Director: Matt Palmer
Producer: Yolande Dewey
Editor: Phil Horne (The Editors)
Group Account Director - Angus Hosie
Senior Account Manager - Jackie McIver
Media - Media Edge CIA
 

Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single ‘All I need’, from Radiohead’s critically acclaimed latest album ‘In Rainbows’, became a perfect fit for the idea behind the human trafficking message. The video clip was created to raise awareness of exploitation and human trafficking in developing countries.
“It is exciting to work on a project that creates awareness for such a good cause with the backing of one of the world’s most respected bands," says Dejan Rasic of colman rasic carrasco.
The ‘All I need’ music video is a joint project for client MTV Exit Asia and Radiohead, which will see the clip released to a global audience of millions.
“It's great to be able to put a worthwhile message into a format that can create it's own audience," says Rebecca Carrasco from colman rasic carrasco. The music video, directed by Steve Rogers through Revolver in Sydney will run as of today on television, web and mobile networks.
When asked what attracted him to the idea, Steve Rogers comments “It was interesting because I had not seen social commentary that was presented as a music promo before."
Thom Yorke, Radiohead lead vocalist has personally pledged his support for the MTV Exit Foundation and comments “I’m touched that the music goes with that (idea)."
 
Agency: colman rasic carrasco, Sydney
Recording Artist: Radiohead
Music Track: ‘All I need’
Client: MTV EXIT Foundation
Client Executives: Simon Goff & Charmaine Choo
Creative: Rebecca Carrasco & Dejan Rasic
Account Management: Ben Colman
Producer: Rene Shalala
Director: Steve Rogers
Production Company: Revolver
Revolver Executive Producer: Michael Ritchie
Revolver Producer: Georgina Wilson
Editor: Alexandre Di Francheschi
Cinematographer: John Seale
 

Belgiovane Williams Mackay (BWM) has appointed multi-award winner John McCabe to take the creative helm at its burgeoning Dubai operation. 
As the new Creative Director at BWM Dubai, McCabe will work alongside Managing Director Anthony Dalton, who set up the agency's shop there last year. 
McCabe began working out of BWM's Sydney office last week and will join the team in Dubai in May.
Since last year McCabe has been freelancing as creative director in Sydney, following a five-year stint in New York. 
During his time in New York, he co-founded Saatchi & Saatchi's idea-led innovation consultancy, Fahrenheit 212. Then in 2005 he set up a small branded content consultancy focused on content delivery to new convergent media such as 3G phones.
In the nineties, McCabe helped revive the creative fortunes of Saatchi & Saatchi Auckland as Creative Director and also worked at The Campaign Palace NZ. He also worked as a senior writer at The Campaign Palace Sydney and Bartle Bogle Hegarty London.
In his feted 25-year career, McCabe has won hundreds of awards including gold Clios, gold Cannes Lions and British Television Awards. 
Dalton said McCabe was a perfect match for BWM in Dubai, since his commitment to great ideas was a good fit with the city's entrepreneurial spirit: "John is not a conventional advertising guy – he’s an ideas man. At BWM we want to come up with amazing ideas to solve business problems for our clients and John's experience, particularly at Fahrenheit 212, will serve him well," Dalton said.
McCabe added: "I was drawn by the prospect of working in such an exciting market where there are few limits on innovation. The opportunities are endless in a place like Dubai, which carries little baggage when it comes to creative content."
Since opening its doors in Dubai 12 months ago, BWM has won a series of major regional accounts and now employs 12 staff. Among BWM Dubai's local clients are Atlantis Hotels and part of Dubai World - one of the world's largest holding companies, which is behind iconic development projects such as The Palm Islands and The World.
It also works with Etisalat, the region's largest telecommunications company with over 63 million mobile customers.