COLENSO BBDO AUCKLAND’S ‘SELF DESTRUCT’ BILLBOARD WINS A GRAND CLIO, GOLD TO LEO BURNETT SYDNEY’S ‘EARTH HOUR’
Colenso BBDO, Auckland, Duval Guillaume, Brussels, Ogilvy & Mather Toronto and Ogilvy New York were each awarded a coveted Grand Clio for Best in Show in a particular category at this evening’s 49th Annual Clio Awards Gala at the 2008 Clio Festival. The Content & Contact, Innovative Media, Integrated Campaign, Print and Design Awards Gala was held at the Fillmore Miami Beach at The Jackie Gleason Theater.
Colenso BBDO took the Grand Clio in the Billboard category for ‘Self Destruct’ for client Deadline Couriers, as well as a Gold Clio in Innovative Media for the same ad. Duval Guillaume, Brussels won the Grand Clio in the Innovative Media category with ‘A Blind Call’ for Brailleliga; Ogilvy & Mather Toronto received a Grand Clio in Integrated Campaigns for ‘New Diamond Shreddies’ for Shreddies Cereal, and Ogilvy New York landed the Design Grand Clio in environmental design for BP-Auto, Fuel, Eco-Messaging.
Leo Burnett, Sydney won a Gold Clio in direct marketing and Bronze for Innovative Media for WWF ‘Earth Hour’, one of the world’s most awarded campaigns of the last year. Lowe & Rivet Sydney won a Silver Clio for Innovative Media, a Silver Clio for Cantent + Contact and a Bronze Clio for Innovative Campaigns, all for the MTV Networks ‘Welcome Snoop’ campaign. DDB Sydney won a Silver Clio in Print for Tonka Toys ‘Open Cut Building- Sandpit’ and a Silver Clio in Posters for NSW Police Force’Headphones can kill – Death by Cab for Cutie’.
Over in New Zealand Publicis Mojo Auckland won a Silver Clio for Integrated Camaigns for Speights ‘Great Beer Deliver’ and DDB Auckland won a Bronze Clio for Innovative Media for Durex Performa Condoms ‘Last Longer – Redhead’.
Ogilvy & Mather Frankfurt topped all individual offices for the night with three Gold Clios (two in the Print category for Mattel Matchbox and one in Design for Malteser Ambulance Service), followed by Colenso BBDO, School of Visual Arts, New York and 180 Amsterdam with two Gold Clios each.
Across network offices, Ogilvy & Mather was awarded the most Gold Clios tonight with five (three for Frankfurt, two for New York), followed by four Gold Clios for offices of BBDO Worldwide (two each for Colenso BBDO and BBDO New York) and DDB Worldwide (one each for Johannesburg, London, Berlin and Amsterdam). Saatchi & Saatchi Worldwide received two Gold Clios (one each for New York and Singapore).
The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 20,000 entries received from 65 countries, fewer than 3% receive a Clio statue, and less than 1% receives a Gold Clio. If judges determine a Gold winner is Best in Show in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
To see a complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, visit www.clioawards.com
The 2008 Clio Festival, May 14-17, concludes tomorrow with daytime sessions, The Saatchi & Saatchi Hero Show featuring provocative artist Ralph Steadman and TV/Cinema/Digital, Print, Radio and Interactive Shortlist areas with technology provided by Rackspace IT Hosting and Limelight Networks at the Gansevoort South Hotel, followed by a return in the evening to the Fillmore Miami Beach at the Jackie Gleason Theater evening for the Awards Gala: Television/Cinema/Digital, Interactive, Technique and Radio and announcement of the 2008 Clio Awards Agency, Network and Production Company of the Year.
42 Comments
Gold for Earth Hour?
Must remember to enter my dead dog next time round.
Sure fire winner.
Well I’ll be fucked! I always thought that exploding billboard was just gay, pretentious
twaddle. Now it seems that it is in fact gay, pretentious twaddle that has won an award.
God it’s awful! How lame are those explosions?
Earth hour isn’t direct marketing.
Tonka isn’t real advertising.
Well done Aus.
I hear Deadline Couriers is up for pitch. Fingers crossed BBDO keep that one.
It’s good to see the great minds behind the campaign are saving their best work for the real clients. Well deserved, boys. Well deserved.
A little jealous are we, 8.45?
6.45pm. You really need to see the Deadline work as part of a fully integrated campaign for the client, rather than judging it as a one-off scambient piece to win awards for a self-centered, self-serving agency. Check out the fantastic Deadline website here: http://www.deadlineexpress.co.nz/
utter shit
Those juniors from the previous post have moved onto here.
Well done to all.
11.33 there is no “8.45”.
Fool.
This ad is an abomination. It is a tragedy it won anything.
Totally flawed, uninteresting plop!
http://www.washingtonpost.com/wp-dyn/content/story/2008/05/17/ST2008051700321.html
Genius post, 11:54PM, genius.
http://www.youtube.com/watch?v=YpCCSJVuFW0
Thanks for posting 8:57. I LOVE this idea. Award show juries give things awards for that reason and that reason only. They don’t sit there and ask whether Colenso fixed Deadline’s shitty website or not. The purpose of Award shows is to show the world the best thinking in advertising for the year. This is right up there and may win Grand Prix at Cannes as well. No where does it say, it must be a big client. It’s New Zealand people. There are no big clients except Telecom and their work blows.
Go to Cannes one day and you’ll get it.
http://www.youtube.com/watch?v=YpCCSJVuFW0
Enough about that scammy billboard.
Congrats to those that won with real advertising.
Saw the article on the NSW Police Headphones campaign in SMH a few weeks ago.
Onya Rosey.
Yeah, good stuff Rosey.
Una’s?
bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch bitch
Amusing. That NSW police campaign was utter bollocks. Give any studnet that brief and that would be the first thought they scribbled down.
Perhaps. But you got to admit it’s better than that Tonka scam.
9.37 obviously works with 8.57 (and 9.38). They all feel a little threatened by how harsh the anonymous critics on here have been about their idea. You don’t need to defend it guys. Just feel pleased that you got it through and enjoy your moment. We’ve all done a bit of scam to get some metal.
11.50..
That may be true.. but that’s not what happened, is it?
Wish you’d thought of it much?
Bitch is right. Enough with the negative crap. Congrats to all the Aussie and Kiwi winners.
Hey 12:55. Congratulations for being one of those lame assholes who thinks anyone who says something positive on here MUST be from the agency who created the work. Man, it’s wankers like you that make people think our industry is pathetic.
Again, I love this idea. That is a totally unsolicited comment. Yes, it is possible to like someone else’s work, but only if you’re not an insecure twat. It’s even possible to be nice to people, a concept you should become more familiar with.
Yeah i’m not from the agency either. Can’t you just be happy for the winners – juniors.
2.46, 3.01 – 12.55 reeled the big fish in with some style. Should creatives as senior as you guys be a) surfing this blog on your fat salaries and b) signing in anonymously. Old losers
Or should you even be surfing this blog on your shit salary? Just something to think about…
Well I think winning any creative award takes something special. And these days being part of any good idea, let alone great one, is rewarding in itself.
Congratulations to all those people who got noticed and applauded at the Clios.
Um, the website is even shitter. It’s a brochure online.
Maybe I missed 11.54’s irony.
8.47, you are an idiot, you really are.
BEEEEEEEEEEEEEEEP!!
The more you think about it the more you realise how blowing up one itzy bitzy poster with a few fire crackers would be such big news in New Zealand.
Spot on 11:13. What odds most of the people pictured are agency staff.
Rumour has it that $118 was spent on fireworks and the explosion could be seen from 60 yards away.
Does anyone know what the time is?
Todays SMH reports Kiwis leaving NZ in record numbers and immigration declining.
Is the hype around this silly little one-off reason why.
A poster gets blown up by what looks like two boxes of matches and the story makes the national evening news. I hear it ran straight after the lead story about sheep dog trials. Simon Collins was right. Doing advertising in New Zealand is like playing tennis without a net.
New Zealand, Australia here. We’re laughing at you!
Wow! They said ‘Mother fucker’ in the song on the youtube clip!
They are just so rad in NZ.
Don’t knock the sheep dog trials, 4:29. Although I was a bit confused to hear that the verdict was ‘Not Guilty.’
Keep talking up your ‘in the book’ for a ad that dogs can hear convicts, we’ll just keep taking those short walks.
Here’s $5 to polish all the awards we’ve won this year, and when you’ve finished that you can start on the Bledisloe and Tri-Nations.
See you in HK, I have my ticket.
Neutral ground, the Aussies have your best coach, big hits and the ARU trying to make a bit of money. Either way I’m up for beer in HK if any of you anon twats either side of the ditch are coming.
Any company stupid enough to use any form of an ad agency needs their head read. Just do it yourself….the owner of Heineken realised this decades ago and saved millions.