HERRINGBONE 'HENRI' WINS GOLD AND TWO SILVER CRAFT AWARDS AT CLIO AWARDS

Picture 7.pngExit Films, Melbourne won a Gold Clio for Cinematography and two Silver Clios for Directing and Editing for the Herringbone 'Henri' spot via M&C Saatchi, Sydney at the Clio Awards (TV, Radio, Digital, Interactive and Technique categories) held last night in Miami.
Leo Burnett Sydney won a bronze Clio for their Bundaberg Rum 'Only in Australia' spot; DDB Sydney won a Bronze Clio for Radio (Public Service Campaign) for NAPCAN 'Alcoholic', 'Football', 'Traffic'; and 303 Perth won a Bronze Clio for Radio (Public Service) for Royal Lifesaving Society '5 Kids'.
Australia had a good year for Technique: Exit Films also scored a Bronze Clio for Cinematography for Schweppes 'Burst'; Gulliotine, Sydney won a Silver Clio for Editing for Toyota 'World's greatest 4 wheel drive' via Saatchi & Saatchi, Sydney; George Patterson Y&R Melbourne won a Bronze Clio for Original Music for VB 'Symphony'; Song Zu, Sydney won a Bronze Clio for Original Music for Coca-Cola 'Endless Summer'; Revolver, Sydney won a Bronze Clio for Editing for Suez 'Birth'.
Over in New Zealand, the Deadline Couriers 'Self Destruct' blllboard, via Colenso BBDO, Auckland continued its winning run, scoring a Bronze Clio for Brand Building in the Interactive category.
T.A.G. SF and McCann SF took home the Grand Clio for the television campaign 'Ammo', 'Enemy Weapon', 'Hunted'  for Microsoft Xbox – Halo 3.  TBWA\Chiat\Day, New York, picked up the Grand Clio in the Radio category for the product/service campaign 'Broken Heart', 'Lullaby', 'Prison Guard' for Combos, and Projector, Inc., Tokyo, got the Grand Clio in Interactive for the viral program 'UNIQLOCK' for client UNIQLO.   Projector, Inc. also won a Gold Clio last night in the Content & Contact category for the same program.
BBDO New York was named 2008 Agency of the Year, BBDO Worldwide collected the 2008 Network of the Year, and MJZ was selected as 2008 Production Company of the Year.  These honors are determined by the agency office, network and production company that score the most Clio statue points across all categories for a given year.

43 Comments

Anonymous said:

What ending do you think the Bunderberg ad was submitted with? Bet there were no bears in a control tower.

Anonymous said:

The Herringbone ad is pretty cool. It deserves a gong or two or even more.
Much better than that God awful exploding billboard for the delivery company I've forgotten the name of.

Anonymous said:

hear hear

11:19

Anonymous said:

Bitter aussies who can't accept that NZ is kicking your ass in award shows this year. Go make another Bundy bear ad pal.

Anonymous said:

Tipping you're angry, 11:47, because you weren't one of the awarded New Zealanders.

Anonymous said:

Thanks for that 11:47. Maybe you'd like to join Roy Meares, Mike O'Sullivan, Paul Catmur and all those other great 'Kiwi' creatives who achieved so much in their time in Oz.

Anonymous said:

Can I make an appeal here and now on behalf of all literate people?

It's arse, not ass.

Must we adopt all the worst, laziest practices of the USA?

Anonymous said:

12.47 I'm tipping that only cocks start a sentence with 'tipping'

Anonymous said:

Let's give this spot a big hand.

Anonymous said:

Tipping you fucked reading the time code, 11:47.

Anonymous said:

Tipping you blow goats 3.24

Anonymous said:

Tipping you're right, 4:10.

You should try it.

It helps me accept that I'm not as successful as I should be.

Tipping it might help you chill, too.

Anonymous said:

Where's the Bear?

Anonymous said:

i think we're learning that australia/nz need to ease back on the scam and produce more award-winning "real" work if we're going to do well with the big time awards (clio, one show, d&ad)

i'm very interested in seeing which way cannes will go this year

Anonymous said:

The guy in the accompanying pic looks like he just heard that radio spot M&C blogged a few weeks back.

Anonymous said:

The spot is also beautifully written. A pleasure to watch.

Anonymous said:

Congrats to all involved, especially The Johnson and Oli. Lovely idea beautifully produced. Much like the radio spot for Sydney Dogs Home. You know, the one that's in D&AD.

Anonymous said:

The radio spot from M&C that claimed to be able to get dogs to act all sad and sombre and thus motivate the consumer to run down to the nearest dog pound and adopt a puppy was a horrible little cum-stain of an idea. Not to mention a new low for the industry in terms of big fat lies told in the name of 'creativity'. The only thing it would motivate a dog to do would be to search for the nearest lamp-post to lay two big shites; one in the shape of an M and the other in the shape of a C.

I sincerely doubt that any awards jury looked at it any differently.

Do you have any evidence to suggest otherwise?

Anonymous said:

Tipping my hat to this spot. And who gives a shit where it comes from?

Anonymous said:

Sure 2.48. The 2008 D&AD Awards. 7...8...9...10. KO buddy!

Anonymous said:

Um, 2:48, you're starting to look really stupid now.

The job you're busy bagging got into D&AD this year. I know because I read it on this blog. You must have been busy expressing your jealousy elsewhere on that particular day.

Anonymous said:

5:53 & 6:56 - IN the book or not, the ad is a scammy hoaxy pile o' shite that should have stayed in the bottom drawer with all your swapsies and visual coincidences. The fact that it needed its own pr campaign to call it "3d radio" only adds the adjective "annoying" to the previously used descriptor "shite".
If you were at the Sirens breakfast when all the round winners we're played out, there were three occasions when everyone looked around to say "how the fuck did that get this far?" One such moment was after that smarmy cock voice-over that was stapled to the arse of that ad said "The response: dogs whined and people donated". If only he'd had the prescience to say "...and a room full of bored people rolled their eyes."
I hate you making me feel like writing this.

Anonymous said:

Oh dear oh dear oh dear. Predictably, 5:53pm and 6:56pm have - amid their tidal wave of Optus fliers - come up for air only to have their eager little legs pulled.

Before my first post I was expecting responses with some precisely researched web links to newspapers, blogs, their Mothers Myspace sites verifying that, yes, this laughable radio spot did indeed score at D&AD. Still, their HA HA HA responses still made me chuckle nonetheless.

I first described it as a "horrible little cum-stain of an idea". After considering both their responses and the D&AD jury's decision here's what I think of it:
it's a horrible little cum-stain of an idea.

Yes, nothing has changed. The opinion of a bunch of CDs in London cannot distract from what an absurd piece of hot air this creative is.

Ideas based on, what is, a lie do nothing to erode the huge cynicism many clients have towards ad agencies.

To reiterate: if we are to believe the folks at M&C, this ad makes your dog act all cute and sad and soppy, whereby you will dash off to the pound and return with another dog.

The whole thing - just like comments made by 5:53pm and 6:56pm - really does make me piss myself.

Oh, shhh, what's that Lynchy? I think it's somebody's dog feeling sad. C'mon peeps let's all head down to the Pound - we might see the D&AD jury there too!

Anonymous said:

You should find another industry to work in. Please.

Anonymous said:

Just to get away from the award talk for a minute, can I just say something controversial? The Comm Bank ads seem to be getting better as the campaign gets going.

I hate to admit but I've seen two in a row that I quite liked. Take it or leave it, but that's what I think. Maybe we are all just a little too quick to judge.

Anonymous said:

Excellent. Now the discussion about the dog radio ad has opened up again perhaps someone can explain why it was called NEW TRICK for the Sirens and DOG'S KNOW (sic) for D&AD. Surely the title was clear from the script?

Anonymous said:

Hey 8.46. You were knocked out. Then you got up and staggered around looking shaky. Then you opened your mouth and showed that you were clearly left brain damaged after the heavy blows that left you and your argument twitching on the floor. Don't get up again fool. Stay there, prone on the canvas..

Anonymous said:

May 19, 2008 1:28 PM – in new zealand, where this bloke's obviously from ('the best country in the world if you've only ever been to Sydney') it's pronounced 'erse' or 'ess' or 'iss' depending how west of Auckland you hail.

Anonymous said:

Hey 9.14am. You're the guy on the left, dogg.

http://www.youtube.com/watch?v=8pOt7JERV4g&feature=related

Anonymous said:

"Hey 8.46...Don't get up again fool. Stay there, prone on the canvas.."

Wow, that was really really sad. Did you hear a 16 year old kid yelling that on your bus this morning? And think it sounded kinda cool?

Your best defence would have been to defend the work and explain why you feel it's effective. I note the posts from M&C do not do that. This is a pretty strong indication they know it's a hoaxy pile of pooh. Keep it in your book though - you never know your luck, it might help distract from all your Optus fliers.

Anonymous said:

The towel. The towel. Someone please throw in the towel and save this guy.

Anonymous said:

Mr T was on my bus. And why are these posts from M&C? I'm not at M&C yet I can appreciate this multi award-winning category-changing potential Cannes Gold-winning advertising.

Anonymous said:

What's with the boxing analogies? Boxing is real, it has a proud heritage - it's not a lame hoax. Considering the spot, don't you think it'd be more appropriate for you to use analogies from that fake American wrestling?

I'm sure you're a big fan 1:22pm.

Anonymous said:

8.46 has a point. And 8:15 seems to be onto it as well: If you need some sort of non-broadcast voice-over or pamphlet to explain an idea, it's probably not as crash hot as you thought it was. And the fact an ad wins an award doesn't necessarily invalidate a contrary opinion. I've been on many award juries where I've wondered how the fuck an idea I voted out got in, and conversely how an idea I voted in got thrown out.

It's a fickle process at best, and let's not forget, advertising is a business where no one answer is unimpeachably correct. It's all just a matter of opinion. It just depends on how well you can sell an idea.

Anonymous said:

I'm with [time], [time] & [time] i really like this herringbone spot. And i can't see what it's got to do with dogs.

Anonymous said:

Okay, hopefully this is the last post about the dogs radio spot from M&C setting a new low for absurd hoaxes. Let's (everyone outside of M&C) just agree this was inherently lame and that they thought they could get away with it but have quite rightly been slammed on the blog for it.

Any 'wait, it won an award' types should keep in mind that a bloody barcode won a Titanium in Cannes and that we should judge ideas on their merits and not on whether some CDs in England who'd been smoking crack liked it. THE END

Anonymous said:

11:23 I reckon you're that kunt that always puts words in caps for effect. I hate your posts - they are angry and childish. Get a job in another industry why don't you. It must be hard when you hate everything this industry produces.

Anonymous said:

Hello 5:35pm, you are wrong, very wrong. Advertising, and many of the people in it, inspire me. I love advertising which explains why I despise hoaxes dressed up as advertising.

If you haven't already, perhaps you should knock on M&C Saatchis door. They'd probably like you too. You could learn how to multi-task; proofread all their DM Optus fliers that keep Sydney's rubbishmen so damn busy and kiss ass at the same time.

Dr Phil said:

Please leave this poor idiot alone. He's a very bitter kid that may come right some day. As a qualified psychologist it's obvious he was anally intruded by a range of fauna and flora that has caused both his deep-seated fear of dogs but also all animals and flyers, hence, his hatred of Optus and fliers, that he also continues to mention. I would also suspect that he was the victim of elaborate engagements with his mother 'M' and cousin 'C'. The last mention of his 'ass' shows a definite continuation of the theme.

Anonymous said:

Oh dear, M&C can't leave it alone.

They tried a hoax, got busted, got laughed at....and how do they respond to try and save face? By accusing the several different people who quite rightly bought attention to the fact it was a hoax, of being bitter. Yeah, good logic that.

If you want to defend yourself then go ahead, the floor is yours. Tell us

A) why the radio spot for Sydney Dogs isn't a hoax
B) why you think it's good creative.

Can you do that? Can you talk about the work in question?

Anonymous said:

Hey 1:01...
It's me, the guy who called you a kunt.

You say the industry inspires you - What ads/who are those people that inspire you exactly?

Are you brave enough to name a few?

Or just cowardly enough to slam the people/agencies/stuff you hate?

It's just my opinion, but you only seem to do the latter.


Anonymous said:

Just as I thought - you couldn't defend/justify the work.

Lots of ads/people inspire me, son. Too many to list.

None of them would vomit out a hoax on a page and then throw it at the client.

Check out paularden.com for some inspiration. You need it.

Game over.

Anonymous said:

Bought attention to the hoax. Idiot.

Leave a comment