SO&M SYDNEY’S McNAMARA AND DORRELL WINS EARTH HOUR CANNES PRIZE
Adrian McNamara and Lucas Dorrell from Singleton Ogilvy & Mather, Sydney have won a trip to Cannes for creating an integrated campaign for Purina supporting Earth Hour this year. Leo Burnett and Campaign Brief offered two trips to the creative team whodemonstrate the most effective and/or inspirational way to leverageEarth Hour 2008.
The judges – Mark Tutssel (worldwide creative director Leo Burnett), Andy Ridley (WWF) and Michael Lynch (Campaign Brief) – were unanimous in their decision.
Purina partnered with Earth Hour through an integrated campaign – a 15″ commercial, 2,500 outdoor posters, and a direct digital push through 250,000 EDMs and an online landing page.
The idea centred around the playful curiosity of cats and the ease of switching off a light. The simplicity of the message was its greatest strength. Purina showed great support for Earth Hour, whilst also maintaining Purina’s commitment to promoting a healthier lifestyle and environment for pets and owners alike.
Thank you to these agencies who pledged work with theirclients to create Earth Hour themed campaigns and events this year: Saatchi &Saatchi, George Patterson Y&R, Clemenger BBDO, JWT, DDB, SO&M,BMF, Host, The Glue Society, Publicis Mojo, BWM, M&C Saatchi,Whybin\TBWA, BWM, Lowe Hunt, Euro RSCG, McCann-Erickson, The CampaignPalace, The Furnace, Naked, CHE, Grey, Badjar Ogilvy, Cummins Nitro,Samuelson Talbot, Smart, Marmalde, Spinach and Draft FCB. Just aboutthe whole industry has put aside its cynicism and pledged to supportthis initiative.
View the 15″ commercial
22 Comments
SO&M at Cannes? The Singo days must truly be over.
sweet
Nice one Lucas. Your love of pussy has finally gotten you somewhere.
Didnt you read the press? The last Singo stalwart left last week.
Well done fellas. R
The flair?
Less Singo’s more Ogilvy. Well done fellas.
Daywear – budgies. Check.
Night wear – 7 black shirts. Check.
Those girls in Cannes don’t know what they’ve got coming.
I thought that STW had a no award policy for their creatives???
No..singo had a no award policy for his creatives.
There’s clearly a change going on in the dark tower …
McNamara in Cannes. I wish I was going just to witness those smooth moves on the ladies of Med.
Any truth their Melbourne cousins also gave this a shake?
Vavacious, there’s no stopping you now! Well done boys.
Rumpole of the Bailey!
Anonymous said:
Any truth their Melbourne cousins also gave this a shake?
May 5, 2008 8:00 PM
i think they got about 10-15 pieces of work to run for Earth Hour.
Any chance of seeing some of the runners up Lynchy?
I bet your girlfriends are nervous about you going…..and if they’re not, they should be.
Macca!
This is fucking great!
I’ll be doing the shoot I mentioned and will swing by Cannes. We do the usual… bada bing bada boom.
500 mile rules apply.
Wear the same outfit as the photo. Retro still rocks, even in Cannes.
One rule though… no talking to Germans! (if you know what I mean)!!!!!
He he.
!!!!!
PM me.
Your bro
You boys are so naughty,will you take me as you promised?
Cher Adrian,
J’espere que vous me telephonerez a Cannes. Je veux rendre amour avec tu toute la nuit longue. Vos baisers me font la lueur.
Je t’aimerais toujours.
Fifi La Puss
Macca,you are a true love god……..don’t forget what you told me if you ever got to go!