Whybin\TBWA Sydney has launched a new brand campaign for The Sydney Morning Herald.
The re-brand seeks to strengthen Sydney’s emotional connection to The Sydney Morning Herald and establish an ongoing commitment, by increasing readership frequency, from ‘light’ or occasional consumers of the newspaper.
The new Whybin\TBWA campaign, ‘Life’s calling’, embodies the spirit of getting out there, doing new things and being part of the story. It positions The Sydney Morning Herald as the one, all-encompassing media that stimulates the lives of Sydneysiders by offering rich content across lifestyle, entertainment and current affairs.
25-49 year old socially active white-collar professionals, who are usually the first to know about news and events in Sydney, are targeted for the ‘Life’s calling’ campaign.
According to Whybin\TBWA Sydney managing director, Paul Bradbury, the ‘Life’s calling’ campaign ignores market conventions: "We have found a complementary place for the newspaper in people’s lives, without having to replace other media. The Sydney Morning Herald isn’t about taking time away from life, it’s about enriching it. We want readers to take well-spent time to discover something new about life in Sydney, and be a part of it, by reading The Sydney Morning Herald."
The TBWA campaign launched with a TVC, followed by an outdoor, online and press campaign.

VIEW THE TVC

Client: Fairfax – The Sydney Morning Herald
Agency: Whybin\TBWA Sydney
Creative Director: Garry Horner
Creative Team: Garry Horner, Matt Kemsley, Dave Lidster
Agency Producer: Sean Ascroft (Broadcast) & Jessie Williams (Print)
Account Service: Paul Bradbury, Asher Taylor & Melissa Monaco
Planner: Matt Robinson
Director: Fabio Nardo
Production Company: Film Graphics
Editor: Sean Ascroft
Post Production: Frame, Set & Match
Music: Song Zu
Media Planning: Initiative Media
Media Buying: Initiative Media

An ad for the Olympus 2GB Memory Card has been announced as the April/May winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.





CLIENT: Olympus        
AGENCY: JWT Sydney            
EXECUTIVE CREATIVE DIRECTORS: Andy DiLallo & Jay Benjamin   
COPYWRITER: Allie Buckle
ART DIRECTOR: Michaela Brown

An honourable mention also went to the M&C Saatchi Wellington for their Ministry of Economic Development ad:
CLIENT: Ministry of Economic Development            
AGENCY: M&C Saatchi Wellington    
CREATIVE DIRECTOR: Jeremy Southern
COPYWRITERS: Jeremy Southern, Marianne Harvey
ART DIRECTOR: Mark Antsis        

Emma Hill, Creative Director of Clemenger BBDO, Melbourne and the judge of the April/May competition, said about the winner: "Very cool and simple way to show your Olympus camera can store as many memories as it would take to fill an aircraft hangar. And besides, you'd never get an aircraft hangar in your pocket."
On the NZ ad: "Lovely copy. No one writes long copy anymore. Great copy teaches the reader something, without them even knowing they're learning.  Ironically, there just aren't many people very good at writing it and in turn teaching other writers to write it."
The creative team from JWT Sydney wins an all expenses-paid trip to the 2008 Caxton Weekend. 
The June/July competition is now open for entries. It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

 

The artists become part of the art in a new exhibition of work by graffiti writers Mr Perso & Detch at the Saatchi & Saatchi Gallery in The Rocks, opening on July 3.
'Dirty Hands' will reveal how it all happens behind the canvas, from graffiti to fine arts, portraits and skateboards. New work will emerge every day from the gallery as the artists start, finish and add to the collection over the duration of the exhibition. The artists have been building the exhibition which has been three weeks in the making, and the show will continue for one week.
Saatchi & Saatchi CEO Simone Bartley said the exhibition highlighted the way in which street culture had evolved to influence mainstream art and design: "We’ve seen graffiti emerge from the streets to become a legitimate art form, influencing fashion and all forms of design," said Ms Bartley.
"Mr Perso and Detch have successfully made that transition from street taggers to become successful and sought-after artists with an international reputation."
'Dirty Hands' embraces elements of performance art combined with a touch of voyeurism as the artists at work become as much a part of the exhibition as the art itself.
Mr Perso and Detch have been painting together for more than 20 years, their inspiration the inner-city streets of Sydney.
It brought them in conflict with the law many times in their teens before they found acceptance and acclaim, and a more lucrative outlet for their work. Coca-Cola, Adidas, Hugo Boss and Lisa Ho have all featured Mr Perso and Detch’s work.
Saatchi & Saatchi is committed to supporting emerging young talent, from the New Directors’ Showcase launched each year at Cannes to Trampoline which celebrates young Australian photographers.

Mr Perso & Detch, 'Dirty Hands'
Saatchi & Saatchi
70 George Street,The Rocks
Showing Monday to Friday 10am -6pm, July 3 – July 10

Check out a SNEAK PREVIEW of tonight's controversial The Gruen Transfer - 9pm tonight on ABC1.

 

JWT was the most awarded Australian agency at Cannes, winning six Cannes Lions for Australian advertisements. JWT Auckland added to the Australasian total with a Silver Lion.
Gold Press Lions for Olympus Binoculars for Echidna,  Cockatoo and Koala.
Silver Outdoor Lions for Olympus Binoculars for Echidna, Cockatoo and  Koala
Silver Film Lions for Thrifty Birthday  Girl TVC
Silver Cyber Lions Ford Balloons Viral  (NZ)
Bronze Press Lions for Lux Soap  Cop 
Bronze Press Lions for Purell Hand  Sanitiser Hands.
Bronze Media Lions for Thrifty That's  Thrifty Thinking
"The Cannes recognition is a resounding endorsement of the quality of JWT's creative firepower," said JWT Australia and New Zealand CEO, Noel Magnus, who was in Cannes last week, along with the agency's former co creative directors Andy DiLallo and Jay Benjamin (all pictured at the Colombe d'Or Lunch last week) - now joint ECDs of Leo Burnett Sydney - the duo responsible for the creative turnaround over the last 12 months.
JWT's Cannes success completes an outstanding awards season for the agency - JWT having received much international acclaim for its strong showing at The One Show, D&AD, Clio and The Andys.
Additionally, JWT Sydney is currently ranked number three agency worldwide on the influential industry site www.bestadsonTV.com - and dominates the Australian scene.
JWT Sydney was runner up in Campaign Brief's Agency of the Year 2007. 
JWT's Thrifty Free Placement stunt on breakfast TV received a Gold at the New York Festival and a Bronze at Asia Pacific Adfest.
JWT's Thrifty Birthday Girl TVC achieved a Silver at The Andys, Bronze at One Show, a Bronze Bullet at Young Guns and made it into D&AD's The Book.  
JWT's Ford Mondeo Balloons viral was honoured with a Gold at Axis (NZ).

Day seven of the Cannes International Advertising Festival. The big Film Lions night plus the Integrated and Titanium Lions.
See the FINAL episode

Day six of the Cannes International Advertising Festival. No awards today so a perfect time for the CB/Bestads Villa Pool Party for the Aussie and Kiwi delegates.
See the sixth episode

It was a moderately successful year for the Aussies and Kiwis at Cannes this year. Australia scored 4 Gold Lions, 7 Silver Lions and 13 Bronze Lions while New Zealand won 3 Gold Lions, 8 Silver Lions and 10 Bronze Lions.

George Patterson Y&R, Melbourne won the only Film Gold Lion in Australasia on the closing night of the Cannes International Advertising Festival with their stunning Schweppes ‘Burst’ spot.
JWT Sydney scored a Silver Lion for Thrifty 'Birthday Girl', while Colman Rasic Carrasco Sydney won a Bronze Lion for MTV Asia Foundation 'Different Lives' as did Clemenger BBDO Melbourne for Carlton Draught 'Skytroop'.
In contrast, New Zealand bombed, only scoring a Bronze Lion: DDB New Zealand for their VW 'Finance Director' spot.
The Film competition was of particular interest this year because of the opening up of the category to internet and 'other screen' films such as mobile – 388 internet films were submitted this year and 77 in the “other screen" section.
And it was an internet film for the launch of the Halo3 console game for Xbox from McCann Worldgroup in San Francisco which landed one of two Grands Prix this year. (Some of the spots in the campaign were directed by ex Perth creative Simon McQuoid, now successfully directing in LA).
The other went to Fallon London for its popular 'Gorilla' spot for Cadbury. Australian expat Jury chairman and global creative boss of JWT, Craig Davis, said predictions that the Film category at Cannes was dying a slow death were wrong, predicting Film was “back in a big way" and that 2008 was a "pioneering year", partly because of the opening up to work in what is currently called the 'B' category of Film, or non-broadcast entries.
He said more Gold Lions were awarded this year because of the inclusion of internet films and the like into the Film category.
However, while praising McCann’s work on Halo3, some of the newer categories were uninspiring Davis said.
Much of what was submitted in the Internet Film section was of high quality – the formats ranged from 3 minute virals like Halo3 to episodic long form TV-style shows like Dove’s 'Onslaught', the follow-up to its 'Evolution' campaign. But other categories like 'interactive film' had no Lions awarded. “It’s pretty new," Davis said. “The
[interactive TV] platform is a bit agricultural."
Davis defined the creation of new categories such as online and other “new screen" films as part of the “push and pull" notion which defines broadcast versus interactive media. The new screen entries were about being “pulled" or
“distributed" by admiring online users rather than the linear, “lean-back" nature of broadcast ads.
Other Jury members said they were pleased that entries this year in the new screen categories were not full of YouTube style ads – one judge called them throwaway pieces – which suggested quality thinking and expertise still had some merit online.
Australia’s tally count this year was a solid improvement on 2007 although well off the high in 2006 when seven Lions were won.
New Zealand won four Lions last year, its best since 2003, but none in 2008. NZ had four ads shortlisted this year.
Australian jury member, Ted Horton, partner in Big Red, said in many wins the Cadbury-Schweppes ‘Burst’ spot is very similar to ‘Gorilla’. This is because both of them are an amazing demonstration of the pure essence of what the product is and you can’t help but feel happy after watching them.
Horton said the issue of depth came up in the judging with the two Grand Prix’s representing opposite ends of the spectrum.
“If you look at ‘Gorilla’ or ‘Burst’ how much deeper do you need to go? With ‘Gorilla you’ve gone as deep as you need to go because the next thing is, 'I’m going to have some'."
For Microsoft Xbox’s ‘Halo’, on the other hand, one advert might not do it, you need to go into it and become more involved.
“That’s what makes it really difficult and I think if we’d just awarded ‘Halo’, then what we would have said was everything has to be deeper, when at times Cadbury, just with one simple, classic, world-class commercial did the job entirely," he said.
The jury also recognised is that in many ways ‘Halo’ and HBO’s ‘Voyeur’ is not breaking any rules, but playing by the new rules extraordinarily well while ‘Gorilla’ broke all the rules of that sort of advertising for that sort of category.
“So, in many ways ‘Gorilla’ could be perceived as more revolutionary than even ‘Halo’, which is just extraordinary. There will be some clients you just want to show the ‘Gorilla’ piece to say, look what you can do, there will be other clients where the ‘Gorilla’ will be useless, you’ll just want to take the ‘Halo’ piece and say, ‘look at what you can do, it’s extraordinary’."

Australia’s most famous advertising expat David Droga picked up a highly prized Titanium Lion for New York City Department of Education ‘Million’ project, which gave New York school kids a free phone and call credits to encourage kids to attend school.
However, Australia and New Zealand failed to turn its three shortlists into one of the six highly coveted Titanium and Integrated Lions handed out this evening in the closing ceremony of the Cannes International Advertising Festival. There were two Titanium Lions, two Integrated Lions and a Grand Prix winner in each category.
Locally, hope was resting on Clemenger BBDO Sydney’s Roads & Traffic Authority ‘No one thinks big of you’ and Lowe Rivet, MTV Australia ‘Welcome Snoop’ for Australia and Publicis Mojo Auckland, Speights ‘Great Beer Delivery'. Australia won Titanium Lions in 2005 and 2007, while New Zealand won an Integrated Lion in 2007.
Jury president, Mark Tutssel, chief creative officer, Leo Burnett Tutssel, said Speight’s Great Beer Delivery got very very close.
"The thing that differentiates the winners was that human connection. There was just that next level to it for everybody, but brilliant work," he says.
Nick Law, EVP/chief creative officer R/GA, New York, says as an Aussie he took special interest in the Trans-Tasman work, and smirked the whole way through the Speight’s presentation because he recognized Kiwi’s in and what made the brand powerful in New Zealand.
Projector Tokyo’s ‘Uniqlok’ picked up the Titanium Grand Prix and McCann Erickson Worldgroup, San Francisco won the Integrated Grand Prix. Mortierbrigade, Brussels won Titanium for Music for Life Charity’s ‘Black Boy Wanting’, while Crispin Porter + Bogusky, Miami, won an Integrated Lion for ‘Whopper Freakout’ and JWT India Mumbai won an Integrated Lion for Times of India’s ‘Lead India’.
Tutssel said the work that won represents some of the finest thinking in the world today, demonstrating a comprehensive understanding of human behaviour: "The two Grand Prix’s that were awarded represent, for different reasons, ground-breaking thinking and charter new territory for the industry, providing a glimpse into the future of what we do."

The Campaign Brief/Bestads Villa Pool Party was a monster occasion, attended by at least 200 Aussie and Kiwi delegates, and quite a few expats and overseas guests. A fabulous afternoon, generously sponsored by Stephanie Ceccaldi from Brilliant Films, Stephen Douglas from Digipost (NZ) and Matt Hayward from Sound Reservoir.
Check out some the PICS courtesy of Josh Edge from The Brand Agency, Perth and look out for the CB Video Blog later today.

The other side of Cannes, by Paul Yole, Strategic Planning Director, The Brand Agency, Perth

Adam Barker (Gatecrasher, Perth) complained that I keep including photos of myself with my blog. I did explain to him how these things work but for a change I’ve shown something a bit different today. The Gutter Bar in daytime.
The pace of Cannes really picks up from Wednesday. Following the press award ceremony the film shortlist is announced and with a large invasion of British delegates the parties get bigger and more lavish.
Two brilliant seminars took place on Wednesday, by R/GA and Nike, and then the annual Leo Burnett/Contagious seminar. On Thursday Jean-Marie Dru, head of TBWA/, told us all about the beauty of big. This was interesting because I’ve often heard Perth people complain about a lack of creative opportunities on some of our larger clients and yet there is TBWA/ with 85% of its awards coming from global clients. Ten years ago the likes of Unilever, Proctor & Gamble and Mars never figured at the major award shows but now the have recognised that creativity is more important than ever and the results speak for themselves. I think there is a lesson for us all there.
We’ve heard a lot about storytelling and digital this week, with one of the very best sessions being hosted on Friday by Chuck Porter of Crispin Porter + Bogusky. Chuck was as insightful as he was entertaining and he came up with a few gems like his one – “today it may be easier for them to ignore you but it’s also easier for them to fall in love with you.� He suggested a number of ingredients that typify great stories, including surprise endings, indelible characters, audience involvement, ordinary people who become heroes, shock value and practical jokes.
Chuck was joined by Ajaz Ahmed, founder of the super hot digital agency AKQA, and legendary director Joe Pytka, who has the tiny sum of 110 lions to his name. Ajaz came up with a great term for when you take a TV ad and simply dump it into an online version – ‘Multimediocrity’.
Only two days to go. I’m now about to leave for the Campaign Brief pool party. Me and 200 other Anzacs.

Day five of the Cannes International Advertising Festival. The CB Cannes Video Blog hopes to catch the action every day. See the fifth episode

While half the ad industry are in Cannes, the other half are busy working back home. But some lucky ones - around 80 in all - attended the FBI Recruitment 5th Annual 'No Cannes Do' lunch at Mezzauna in Potts Point on Friday in Sydney, kindly sponsored by Cutting Edge (Ray Smith) and Flying Fish (Paul Frieidmann).
Competition line of the day was "Why aren't you in Cannes this year?". The winner was Mark Stott of Common. with his answer "I did'Ninten-Do". The prize for the comp was a Nintendo Wii.
The lucky door prize (Bottle of Belvedere Vodka) went to Bettina Clark.

Australia has landed two on the shortlist for the Titanium & Integrated Competition and New Zealand one.
Clemenger BBDO Sydney is on the finals list for its work for NSW Roads & Traffic Authority's 'No-one thinks big of you' campaign and Lowe + Rivet Sydney is shortlisted for MTV Networks 'Welcome Snoop'.
Publicis Mojo Auckland was also shortlisted for its effort for Speights 'Great Beer Delivery'.
The US was the best performing country for shortlisted entries, landing 13 from 119 submissions. The UK has 3 shortlisted with Australia, Canada, Belgium and The Netherlands all with two.
Australia entered 12 this year for the Titanium and Integrated category, down from 15 last year but double the numbers of 2005 and 2006.New Zealand entered 16.
Winners will be announced 9pm Saturday night, Cannes time.

Shortlist: Australia
Clemenger BBDO Sydney, Roads & Traffic Authority 'No one thinks big of you'
Lowe Rivet, MTV Australia 'Welcome Snoop'

Shortlist: New Zealand
Publicis Mojo Auckland, Speights 'Great Beer Delivery'

Australia’s big lift in film entries this year has paid off with 19 making it through to the shortlist. New Zealand managed just four.

Leading the charge was Leo Burnett Sydney and Clemenger BBDO Melbourne with three finalists and Saatchi & Saatchi Sydney with two. DDB Auckland scored three of New Zealand’s four finalists.

Australian agencies put in 150 commercials for the 2008 Film category, compared to 92 last year and will be hoping for a big improvement in Lions after landing just two in 2007.

2006 was Australia’s best year in five, landing seven Lions off the back of the LynxJet juggernaut.

 

AUSTRALIAN TV SHORTLIST

Clemenger BBDO, Melbourne, NAB, Launch

Clemenger BBDO, Melbourne, Foster’s Pure Blonde, Brewtopia

Clemenger BBDO, Melbourne, Foster’s, Skytroop

Leo Burnett Sydney, WWF Earth Hour, Cathy Freeman

Leo Burnett Sydney, Bundaberg Rum, Only in Australia (Best Use of Music)

Leo Burnett Sydney, Bundaberg Rum, Only in Australia (Alcoholic Drinks)

BMF, Meat & Livestock Australia, Falling in Lamb

George Patterson Y&R, Melbourne, Cadbury Schweppes, Burst

Whybin\TBWA, Melbourne, Pedigree, When you’re Smiling

JWT, Thrifty Car & Truck Rentals, Birthday Girl

Saatchi & Saatchi Sydney, Foxtel, Exchange

Saatchi & Saatchi Sydney, Foxtel, Ninja

Colman Rasic Carrasco Sydney, MTV Asia Exit Foundation Different Lives

Razor Junior Sydney, SBS/WWF Earth Hour, Just for an Hour

DDB Sydney, Erectile Disfunction, Ed Little Fellow

DDB Melbourne, Heinz Baked Beans Christine

Cummins Nitro, Multiple Sclerosis Association Saboteur (Fundraising & Appeals)

Grey Melbourne, Simplot’s John West Tuna, Big Catch

Grey Melbourne, TAC Road Safety Pictures of You

 

NEW ZEALAND TV SHORTLIST

DDB Auckland, Tasman Insulation’s Pink Batts, Snug

DDB Auckland, New Zealand Lotteries, Classic Car

DDB Auckland, Volkswagen, Finance Director

Clemenger BBDO, Wellington, Mitsubishi, Birds and Bees

Day four of the Cannes International Advertising Festival which means only one thing: the gloriously infamous Legendary Lunch at La Colombe d'Or for a select few Aussies and Kiwis. See the fourth episode

Saatchi & Saatchi, Sydney, picked up Australia’s only Lions in the inaugural Design awards, winning a Silver and Bronze. The Silver was for its Sydney Writer’s Festival campaign, ‘Taking the words to the street’ and Bronze was won for the Sydney Youth Orchestra’s ‘An Explosive Brand Identity’.
New Zealand didn’t turn any of its three finalists into metal.
The Grand Prix went to Turner Duckworth, London & San Francisco for Coca-Cola’s ‘Identity’.
A total of 39 Design Lions were handed out with 1,126 entries from 54 countries. Germany dominated with eight Lions, followed by the UK with six while Brazil, Japan and India won three Lions each.
Rodney Fitch, chairman and CEO, Fitch, UK, who was the jury president, said for the first time designers can see their work in a wider communications context.
“The Grand Prix was for me, as a designer, the best example of what designers do best which is make things happen, they answer problems, they make the unclear, clear," he said.
Entries came from a mix of specialist design agencies and advertising agencies.
Fitch conceded the jury was initially surprised by the number of entries from advertising agencies, but said this wasn’t a reason for concern.
“Most designers in the world have never heard of Cannes, they’ve never submitted any work to Cannes, they don’t know where Cannes is unless they google it and the Cannes advertisers have not yet reached out to the design community. So, in our inaugural year it is only to be expected that many people in the worldwide design community don’t know about Cannes – that is all going to change. From now on, I can guarantee that the worldwide design community will be rushing to submit work to this jury," he said.
Fitch joked that he was lobbying for the festival name changed to the International Festival of Advertising & Design.

Silver Lion
Saatchi & Saatchi Sydney, Sydney Writers’ Festival, Taking the words to the street

Bronze Lion
Saatchi & Saatchi Sydney, Sydney Youth Orchestra, An Explosive Brand Identity

Australia has dramatically improved its showing in the Press competition at Cannes winning five Press Lions. The result was led by JWT Sydney’s three-gong haul, including a Gold Lion for Olympus, which was a contender for the Grand Prix.
In contrast, New Zealand landed two Lions in Press.
The haul of five Lions for Australia this year though was the best in at least five years – last year Australia won no Press Lions.
Expat Australian and JWT’s global creative boss, Craig Davis, is the Press and Film jury chairman this year and at a press conference today was a little grumpy with some of the journalists’ questions around individual country tallies, particularly another abysmal showing from the United States and the United Kingdom – the US landed just three Bronze Lions and the United Kingdom none. The top tally count went to France and Brazil.

Gold Lion
JWT Sydney, Olympus Binoculars, Campaign

Silver Lion
M&C Saatchi Sydney, Herringbone, Campaign

Bronze Lion
JWT Sydney, Lux Soap 'Cop
JWT Sydney, Johnson & Johnson/Purnell Hand Sanitiser 'Hand'
DDB Sydney, Hasbro/Tonka Toys 'Open Cut Sandpit'

NEW ZEALAND

Gold Lion
Clemenger BBDO Wellington, Land Transport NZ, Campaign

Silver Lion
Saatchi & Saatchi Auckland, Powerhorse Energy Drink, Campaign

Australia matched last year’s lean result in the Cyber Lions competition with one Silver for Soap Creative Sydney for Foxtel. New Zealand did one better, winning a Silver Lion for JWT Auckland’s work on Ford and a Silver Lion to Colenso BBDO Auckland for NZ Book Council's readatwork.com.
Three Grand Prix were awarded this year - to Japan, the US and Sweden although jury president and chief digital officer for TBWA Worldwide, Colleen DeCourcy, said the standard of digital work had “leveled" because more agencies and advertisers were entering the sector.
“As more people enter the space you don’t have the best of breed," she said at a press conference. “We are dealing with a bell curve."
One of the surprises this year was the storming effort by small London digital shop, Lean Mean Fighting Machine, which took out the Cyber Agency of the Year with a the top tally of Lions ahead of Crispin Porter + Bogusky in Miami and Projector, Tokyo.
Lean Mean Fighting Machine has a team of just 20 people. “You don’t need to be a great big organisation to do great work," said the agency’s Creative Partner Sam Bell, who served this year as the UK Cyber judge.

Silver Lion
Soap Creative Sydney, Foxtel 'See something, Feel something'
JWT Auckland, Ford 'Balloons'
Colenso BBDO, Auckland for NZ Book Council readatwork.com

Day three of the Cannes International Advertising Festival and the Aussies and Kiwis are all here in force. The CB Cannes Video Blog hopes to catch the action every day. See the third episode

Australia matched last year’s effort in the Outdoor Lions, winning three Lions tonight with the highest accolade being a silver for JWT Sydney for Olympus Binoculars.
Australia’s other winners were two Bronze Lions for DDB Sydney for McDonald’s and NSW Police.
New Zealand managed a Silver Lion for Colenso BBDO Auckland for Deadline Express Couriers and a Bronze Lion - for Saatchi & Saatchi New Zealand for TVNZ.
While Australia and New Zealand produced an average result this year and the US and UK were abysmal, Asia countries powered this year. The US did land the Grand Prix, however, for BBDO New York’s 'Voyeur Projection Installation' for HBO (pictured below).
Much talk today though was around Asia’s result. Singapore landed one Gold, one Silver and two Bronze, China landed a Gold and Silver, Malaysia two Gold, 1 Silver and a Bronze, Thailand two Silver and a Bronze, India three Bronze, Korea a Bronze and even Qatar managed a Gold.
Outdoor Jury president and executive chairman of McCann WorldGroup, India, Prasoon Joshi, put Asia’s lift this year down to a more upbeat economic outlook by many in those countries and the corresponding drive to work hard for better results.
“People are very, very hopeful about their future," he told journalists. “They are working harder and you can see how curious they are. A lot of that desire to learn is reflected in the work this year."
Australian Outdoor judge, Garry Horner, said there was less Golds awarded this year – nine compared to 19 in 2007. “Clearly it was a tighter year," he said.

Silver Lion
JWT Sydney, Olympus Binoculars, Campaign

Bronze Lion
DDB Sydney, McDonald’s 24 hour store 'Night reflection'
DDB Sydney, NSW Police, Campaign
Colenso BBDO Auckland, Deadline Express Couriers 'Self Destruct'
Saatchi & Saatchi New Zealand, TVNZ TV2, 'Ugly Betty'

Australia failed to replicate last year’s Grand Prix win in Radio, scoring just one Silver Lion for Clemenger BBDO Melbourne's RACV Car Loans ‘Disclaimer’ commercial. The 60-second spot plays on the need for disclaimers in ads, with the majority of the ad taken up with an argument between the man doing the disclaimer and the voiceover man. Written by Paul Reardon and Julian Schreiber, it was entered into Cannes after winning the 2008 Gold Siren Award for best radio commercial of the year.
Reardon, along with Jonas Peterson, was the writer on Clemenger BBDO Melbourne’s Snickers’ ‘Hoedown’ spot, which won last year’s Grand Prix.
New Zealand also won a Silver Lion and two Bronze. Silver was awarded to CB’s NZ Agency of the Year, DDB Auckland won a Silver Lion for the Sky TV 'Knocked Up' Movie Premiere campaign, ‘Who’s This’ and ‘Wrong Number’ at the Cannes Radio Lions, presented tonight. Saatchi & Saatchi New Zealand won two Bronze Lions - for Murphy’s Irish Stout, ‘Incomprehensible Irish’ and TVNZ 'Bruce Almighty' Movie Screening.
A total of 47 Radio Lions were handed out from 1,259 entries. The US dominated the winners’ list with nine Radio Lions, followed by Germany with five and Brazil with four.
The Grand Prix went to Dentsu Tokyo for Canon’s EOS Kiss Digital Camera ‘Shutter Chance’, which dramatises how moments pass you by without a fast-starting camera like the Canon EOS Kiss that starts in two seconds.
Jury president Mark Cross from DDB Chicago, the agency behind the highly successful Bud Light Beer campaign, which again won Gold, said ‘Shutter Chance’ was a fantastic and beautiful spot both in English and its native Japanese.
“It’s timeless, if you look back at this spot in twenty to thirty years from now you’ll realise how strong the idea was. It was a very quick decision,�? says Cross. “It was a very simple spot, it sold the camera extremely well, which is what great advertising is supposed to do and it was produced wonderfully with great use of the radio medium."
There were three contenders for the Grand Prix with BBDO Cape Town’s Marshall Music’s ‘Drums’ and BBDO Germany’s 'Nothing’ for Mercedes-Benz also in the running.

Silver Lion
Clemenger BBDO Melbourne, RACV Car Loans, Disclaimer
DDB Auckland, Sky TV’s Knocked Up Movie Premiere, 'Who’s This?' and 'Wrong Number'

Bronze Lion
Saatchi & Saatchi New Zealand, Murphy’s Irish Stout, Incomprehensible Irish
Saatchi & Saatchi New Zealand, TVNZ Bruce Almighty Movie Screening

Australia won two Bronze Media Lions this year while New Zealand won two Silvers and a Bronze but no Grand Prix for either country unlike the past two years.
Universal McCann Sydney landed a Bronze for Meat & Livestock Australia and JWT Sydney a Bronze for Thrifty.
Publicis Mojo Auckland picked up a Silver for Speights 'Great Beer Delivery', roundly applauded by the judges, who also noted that about half the Media Lions this year went to creative agencies.
Jury members were largely unimpressed with that outcome however, saying media agencies were not as experienced as their creative cousins in entering awards shows like Cannes. They also said creative agencies often took the initiative to enter in the Media category but often were helped enormously with a campaign by media agencies but with no credit.
The Grand Prix went to Swedish creative shop Forsman & Bodenfors although Jury chairman and MindShare global chief, Dominic Proctor, flagged it was his media agency which played a big part in the media strategy for the AMF Pension Fund without credit.

Australian Lions
Universal McCann Sydney, Meat & Livestock Australia 'Grand Slamb' - Bronze
JWT Sydney, Thrifty 'That’s Thrifty Thinking' - Bronze

New Zealand Lions
Publicis Mojo Auckland, Speights 'Great Beer Delivery', Lion Nathan - Silver
OMD Auckland, Sky TV 'Inside The Criminal Mind' – Silver
Draftfcb Auckland, Prime TV 'Scandal in Suburbia' - Bronze

Day two of the Cannes International Advertising Festival and the Aussies and Kiwis are already arriving in packs. The CB Cannes Video Blog hopes to catch the action every day. See the Second episode

Australia has six entries though to the shortlist stage of the Cyber Lions with New Zealand one behind on five. Australia and New Zealand have not done well in this competition since it started in 2003 – last year Australia landed one Cyber, two in 2006 and none in the previous two years. The count is lower for New Zealand – it has landed just one Cyber in five years.
Last year the US took the top spot but Japan, Sweden and Brazil usually perform strongly.
Winners will be announced Wednesday evening, Cannes time.

AUSTRALIA
Host Sydney, Air NZ 'Home Sweet As'
Tequila Sydney, New Line Cinema 'Be Kind Rewind'
Soap Creative, Foxtel 'See Something, Feel Something'
Clemenger Blue, Melbourne, NAB 'Celebration Dance'
Publicis Mojo, Nestle/Billabong Icecream 'Stick'
RMG Connect Sydney, Vodafone 'Web Streaker'

NEW ZEALAND
Saatchi & Saatchi New Zealand, FBI Recruitment 'Isight Hijack'
Saatchi & Saatchi New Zealand, Toyota 'Hilux Motion'
Colenso BBDO Auckland, NZ Book Council 'Read a book at Work'
JWT Auckland, Ford Mondeo 'Balloons'
Publicis Mojo Auckland, Schweppes 'Finders Keepers'

Australia has four entries shortlisted in the new Design Lions at Cannes and New Zealand three.
All up there were 1126 entries in the new category with Germany and India leading the entry count on 154 and 134 respectively. The US (139) and the UK (110) followed while Australia submitted 29 entries and New Zealand 27.
Germany stormed the shortlist tally with 29 entries getting through to the final round, followed by India on 13, the US 10 and the UK 9. Winners will be announced Wednesday night Cannes time.

AUSTRALIA
Saatchi & Saatchi, Sydney, Sydney Youth Orchestra 'Explosive Brand'
Saatchi & Saatchi, Sydney, Sydney Writers Festival 'Word to the Street'
CumminsNitro Melbourne, Clarks Shoes 'Cookie Cutter Feet'
Hulsbosch Sydney, Qantas 'Qantas Identity'

NEW ZEALAND
Publicis Mojo Auckland, Amnesty International 'Make Some Noise'
Publicis Mojo Auckland, Amnesty International 'Freedom Pen'
Colenso BBDO Auckland, Accent Panel & Paint 'Scratchie'

Well-known voice talent manager Kathy Evans has launched her own voice agency, Kathy Evans Voice Management.
Evans has been involved in the management of voice artists and commercial audio production for over 25 years.  Until recently she was senior agent at EM Voices, the agency she created 15 years earlier under the Morrissey Voices brand. After the agency underwent two changes of ownership Kathy is pleased to open her own shop.
Representing some of the best voice artists in Sydney and Melbourne, such as Michael Caton, Libbi Gorr, Simon Westaway and Mike Goldman, her website was launched last week with some great features for ad agencies to help with voice casting:
Check out the new website: www.kathyevans.com.au
Phone:  02 8920 0510
Email: kathy@kathyevans.com.au

SEE ALL THE PICS FROM THE BIG MADC NIGHT:
 
http://www.flickr.com/photos/40104420@N00/sets/72157605510887525/
 
You can download images by clicking on the image, then ‘all sizes’ in the top left hand corner, choose your size and download.

Australia has nabbed the top international ranking in the Direct Lions competition along with the United Kingdom with both countries landing five Lions each. New Zealand won two.
BMF Sydney scored the only Direct Gold Lion for Australia or New Zealand for its work on Goodman Fielder's Wonder Performance Bread (pictured).
Lowe Sydney got a Silver for MTV Networks.
Saatchi & Saatchi Auckland won New Zealand's only two Lions with Bronze gongs for Toyota and TVNZ.
India won the Grand Prix with an entry from JWT Mumbai which flabbergasted the Direct jury, starting out as a direct response ad in a newspaper but which went on to captured India's imagination, ultimately involving hundreds of millions of people.
New Zealand born Canadian judge, Matt Shirtcliffe, executive creative director for Proximity Canada, said Australia's work stood out this year because of its irreverency and humour.
"As a New Zealander living in Canada, it gives me a different perspective," he told a press conference. "Australian work has a very clear tone. Australia seems to do irreverency and humour as well if not better than any other country. It's very very hard not to like that natural Aussie humour."
One of the most notable points this year in the Direct Lions was the abysmal showing of the United States. It had just 75 entries and won no Lions while countries like Costa Rica landed two Gold Lions and
three Silver. Thailand won two Gold and even Latvia managed a Silver.
"We've been discussing that," said US judge Janet Barker-Evans from Draftfcb Chicago. "We're surprised as any one. We did see large agencies making submissions but there's probably a lot of great smaller shops who don't consider entering at Cannes."
Themes this year noted by the Direct jury were an abundance of coffins, seeds, voodoo dolls and concepts involving death. The jury laughed off a question from CB when asked if those campaigns had worked.

Australian Lions

Gold
BMF Sydney, Goodman Fielder 'Ducks'

Silver
Lowe Sydney, MTV Networks 'Welcome Snoop'

Bronze
M&C Saatchi Sydney, The British Council 'Meet your Hero' (Corporate Information)
M&C Saatchi Sydney, The British Council, 'Meet your Hero' (Best Integrated Direct Campaign)
Saatchi & Saatchi Sydney, United Nations 'Voices project.

New Zealand Lions

Bronze
Saatchi & Saatchi New Zealand, Toyota Hilux 'Hilux Motion'
Saatchi & Saatchi New Zealand, TVNZ 'Around world in 80 days'

Lowe/Rivet, Sydney picked up Australia's only Gold Lion, for MTV Networks 'Welcome Snoop', at the Promo Lions, held tonight in Cannes.
New Zealand dominated the world in Promo Lions, picking up eight Lions – two Gold, three Silver and three Bronze – with jury members recognising the country for producing work that energises brands and gets people involved in a very relevant and new way.
Publicis Mojo Auckland’s Speight’s 'Great Beer Delivery' for Lion Nathan, which involved sending a Speight’s Alehouse on a ship from Dunedin to London, was awarded two Gold Lions and a Bronze.
Two Silvers went to Colenso BBDO Auckland, for New Zealand Book Council and one to Clemenger BBDO Wellington for Omaka Aviation Heritage Centre. The other two Bronze awards went to DDB Auckland for SSL ‘Pillowcases’ and TBWA\Whybin Auckland for Adidas/NZRU’s ‘Of this Earth’.
In total, 49 Promo Lions handed out from 1,103 entries. Just behind New Zealand was the USA and Germany, with six Promo Lions each.
Speight’s and MTV’s Welcome Snoop were two of the four contenders for the Grand Prix, which went to BBDO New York for HBO’s Voyeur Integrated Campaign. The vote for HBO, which launched with video footage from HBO shows projected onto a New York building and extended via HBOvoyeur.com, was unanimous among the 19-jury members. The other Grand Prix contender was TracyLocke Dallas’ 7-Eleven campaign ‘D’oh Thank Heaven’.
The jury included included Australian Ben Coulson, ECD of George Patterson Y&R, Melbourne and Andy Blood, group ECD of TBWA\Whybin, Auckland. Blood was last year’s Grand Prix winner in Promo for NRZU’s ‘Bonded by Blood’, one of New Zealand’s five Promo Lions won that year.  Last year Australia won three Promo Lions.
Jury president, Armin Jochum, chief creative officer of DDBO Stuttgart, Germany, said the Speight’s Great Beer Delivery is a "great, great piece of work" which was all about the idea, but it was missing that little extra bit that would toppled HBO.
He also praised Snoop Dog for galvanising support to get Snoop Dogg citizenship to Australia. Running across 19 touch points including events, web, DM, print and poster, its centrepiece was an 11-minute film directed by Plaza Films’ Paul Middleditch. After coming to Australia early last year to film the spots, MTV invited the superstar rapper back to appear at the 2007 MTV Australia Video Music Awards in April. However, he was denied a visa after an unlicensed gun was found in his car, an offence he pleaded guilty to and was let off with a community service commitment. The publicity that ensued following the visa denial prompted MTV to launch its “Vote for Snoop to Get Citizenship" with fans asked to sign an online petition (www.mtv.com.au/snoop) showing their support for Snoop.
Coulson says picking up Gold was a big win for Australia with ‘Welcome Snoop’, continuing the country’s tradition to do well in Promo Lions.
“For Australia it is those cheeky fun ideas that don’t start in that traditional format. They start with, ‘wouldn’t it be funny if we did this’ … they are usually really generous, spirited stunts that turn into completely integrated campaigns."


AUSTRALIA

GOLD
Lowe/Rivet Sydney, MTV Networks, Welcome Snoop

NEW ZEALAND

GOLD
Publicis Mojo Auckland, Lion Nathan’s Speight’s Great Beer Delivery
Publicis Mojo Auckland, Lion Nathan’s Beer Delivery

SILVER
Clemenger BBDO Wellington, Omaka Aviation Heritage Centre
Colenso BBDO Auckland, New Zealand Book Council, Read a book at work
Colenso BBDO Auckland, New Zealand Book Council, Book at work

BRONZE
DDB Auckland, SSL Pillowcases
Publicis Mojo Auckland, Lion Nathan’s Speight’s Great Beer Delivery
TBWA\Whybin Auckland, Adidas/NZRU, Of this Eart

Australia has 11 entries shortlisted for the Radio Lions compared to New Zealand with seven, with Grey Melbourne leading the way with three entries, followed by BWM Sydney with two.
Entries were down this year for both countries although it seems consistent with what many other developed markets have done this year in Radio. Entries from the US fell from 191 last year to 124 and overall radio entries were down slightly in 2008. Countries like Norway did its part in attempting a turnaround, lifting its entry numbers from 38 to 84. Likewise Germany, which was up a little from 97 to 113 this year.
Australia won two Radio Lions last year, including the Grand Prix, and New Zealand one.
The Radio winners will be announced on Tuesday night Cannes time.

AUSTRALIA
Grey Melbourne, TAC Road Safety Message, Anne
Grey Melbourne, TAC Road Safety Message, George
Grey Melbourne, TAC Road Safety Message, Martin
BWM Sydney, Telstra's Turbo Wireless Card, Everybody's Talkin'
BWM Sydney, Road Safety Campaign, Police Radio
CHE Melbourne, Nando's Chicken Platters, Animal Tester
Spinach Melbourne, ABC Comedy DVDs, Laughs for Everyone
Clemenger BBDO Melbourne, RACV Car Loans, Disclaimer
Eardrum Sydney, Commercial Radio Australia, Small Market
Leo Burnett Melbourne, Scope's Cerebral Palsy Charity, Do I Sound Different?
303 Perth, Royal Lifesaving Society's Child Drowning Prevention, Magazine

NEW ZEALAND
Saatchi & Saatchi New Zealand, DB Breweries' Murphy's Irish Stout, Incomprehensible
Saatchi & Saatchi New Zealand, TVOne The World's Fastest Indian Movie Screening, An Inspirational True Story
Saatchi & Saatchi New Zealand, TVNZ, Movie Bruce Almighty, 'Takeover'
Colenso BBDO Auckland, NZ International Comedy Festival, Offensive
DDB Auckland, Sky TV Knocked Up Movie Premiere, Who's This?
DDB Auckland, Sky TV Knocked Up Movie Premiere, 17 Weeks
DDB Auckland, Sky TV Knocked Up Movie Premiere, Wrong Number

Australia has nine entries shortlisted in the Media Lions competition and last year's Grand Prix winner, New Zealand, has six.
Media agencies might sniff some concern this year with ad agencies such as JWT Sydney, DDB Melbourne and Three Drunk Monkeys, Sydney all getting entries shortlisted in the media competition.
Australian entries for the Media round were up from 48 last year to 70 in 2008. New Zealand nearly doubled its efforts from 21 last year to 39.
New Zealand and Australia have each won the Media Grand Prix twice in the nine years since the category was launched at Cannes in 1999.
The Media Lions winners will be announced Tuesday night Cannes time.

Australian Media Lions shortlist:
OMD Sydney, Wrigley's 'Online beach party'
OMD Sydney, V Energy Drink 'V-Raw'
Starcom Sydney, Mars Foods 'The great Dolmio debate'
Starcom Melbourne, Optimum Petcare 'Pet health drive'
Universal McCann Sydney, Meat & Livestock Australia 'Grand Slamb'
Three Drunk Monkeys, National Rugby League 'Key Signings'
DDB Melbourne, Mycareer.com.au 'Payslip'
Ikon Communications, Atari Australia 'Hitman: Blood Money'
JWT Sydney, Thrifty 'That's thrifty thinking'

NZ Media Lions shortlist:
Publicis Mojo Auckland, Lion Nathan / Speight's, 'Speight's Great Beer Delivery'
Publicis Mojo Auckland, Lion Nathan / Speight's, 'Speight's Great Beer Delivery'
OMD Auckland, Sky Television / Crime & Investigation Network 'Inside the criminal mind'
OMD Auckland, Sky Television / Crime & Investigation Network 'Inside the criminal mind'
DarftFCB Auckland, Prime TV / Weeds 'Scandal in Suburbia'
Colenso BBDO, TV3 'Someone can stop time'

Australia has 20 entries shortlisted in the Cannes Outdoor Lions and New Zealand 13. Like the Press Lions, DDB and JWT in Sydney made the strongest showing while Saatchi & Saatchi New Zealand and DDB Auckland led the New Zealand pack.
Both countries, however, are up against massive entry numbers from the likes of Brazil (609), US (442) and Spain (333).
Australia’s outdoor entries were down this year to 130 from 140 in 2007 while New Zealand’s entry numbers collapsed, nearly by half – 73 this year compared to 128 in 2008.
Australia landed three Outdoor Lions in 2007 (2006 was the most successful in years with 8).
Outdoor Lions will be announced Tuesday night Cannes time.

AUSTRALIAN SHORTLIST
DDB Sydney, Wrigley’s Hubba Bubba, Marilyn
DDB Sydney, Wrigley’s Hubba Bubba, Mona
DDB Sydney, Wrigley’s Hubba Bubba, Sunflowers
DDB Sydney, McDonald’s 24 Hour Store, Night Reflection
DDB Sydney, NSW Police Force’s Road Safety Awareness, Death by Cab
DDB Sydney, NSW Police Force’s Road Safety Awareness, The Killers
DDB Sydney, NSW Police Force’s Road Safety Awareness, Death before Disco
JWT Sydney, Olympus Binoculars, Koala
JWT Sydney, Olympus Binoculars, Echidna
JWT Sydney, Olympus Binoculars, Cockatoo
JWT Sydney, Olympus Ultra Zoom Camera, Safari
JWT Sydney, Olympus Ultra Zoom Camera, Voyeur
JWT Sydney, Olympus Ultra Zoom Camera, P.I
JWT Sydney, Johnson & Johnson’s Purell Hand Sanitizer, Hand
Marketforce Perth, Office of Road Safety’s Drink Driving Message, Rob’s Motel
Marketforce Perth, Office of Road Safety’s Drink Driving Message, Steve’s Motel
Marketforce Perth, Office of Road Safety’s Drink Driving Message, Nathan’s Motel
Cummins Nitro Melbourne, Stihl Hedge Trimmer, Maze
Leo Burnett Melbourne, Suzuki Dirt Bike, Parachute
Clemenger BBDO Adelaide, SA Lotteries $30m Mega Draw, Lotto Security

NEW ZEALAND  SHORTLIST
Saatchi & Saatchi New Zealand, Sanyo Underwater Video Camera, Sanyo Tide
Saatchi & Saatchi New Zealand, Sanyo, Digital Camcorder, Matches
Saatchi & Saatchi New Zealand, TVNZ’s TV2 Movie Promotion, Blood Splatter
Saatchi & Saatchi New Zealand, TVNZ’s TV2 Ugly Betty
Saatchi & Saatchi New Zealand, Mintshot’s Commercial Viewing website, Volcano
Saatchi & Saatchi New Zealand, Rodney District Council’s Road Safety Message, Crash
DDB Auckland, Sky TV Crime & Investigation Channel, Wide Open Spaces
DDB Auckland, Sky TV Crime & Investigation Channel, Flash Cars
DDB Auckland, Sky TV, The Break Up
DDB Auckland, Coastguard New Zealand, Wharf
Publicis Mojo Auckland, Amnesty International, Luke
Publicis Mojo Auckland, Amnesty International, Pete
Colenso BBDO Auckland, Deadline Express Couriers, Self-Destruct

Day one of the Cannes International Advertising Festival and the Aussies and Kiwis are already arriving in packs. The CB Cannes Video Blog hopes to catch the action every day. See the first episode

A big jump in the number of press entries this year for Australia has resulted in 24 landing on the Press Lions shortlist with CB Agency of the Year DDB Sydney accounting for half the tally.
JWT Sydney put in its strongest showing ever with five shortlisted while M&C Saatchi also bagged five.
New Zealand managed nine on the shortlist from a 20 per cent slump in press entries compared to 2007. Saatchi & Saatchi New Zealand, Clemenger BBDO Wellington and Publicis Mojo Auckland accounted for New Zealand's tally.
The Press Lions will be announced Wednesday night, Cannes time.

Australian shortlist
DDB Sydney, Wrigley's PK 'X-ray'
DDB Sydney, Wrigley's PK 'Supermarket'
DDB Sydney, Wrigley's Hubba Bubba 'Bus'
DDB Sydney, Loctite Super Glue 'Soldier'
DDB Sydney, Loctite Super Glue 'Skater'
DDB Sydney, Loctite Super Glue 'Wrestler'
DDB Sydney, McDonald's Breakfast 'Bus'
DDB Sydney, McDonald's Breakfast 'Train'
DDB Sydney, McDonald's Breakfast 'House'
DDB Sydney, Tonka Toys/Hasbro 'Open cut Sandpit'
DDB Sydney, Tonka Toys/Hasbro 'Construction sandpit'
DDB Sydney, Tonka Toys/Hasbro 'Open Cut building'
JWT Sydney, Lux Soap 'Cop'
JWT Sydney, Purell Hand Sanitizer 'Hand'
JWT Sydney, Olympus Binoculars 'Echidna'
JWT Sydney, Olympus Binoculars 'Koala'
JWT Sydney, Olympus Binoculars 'Cockatoo'
M&C Saatchi, Herringbone 'Bulgarians'
M&C Saatchi, Herringbone 'Measurements'
M&C Saatchi, Herringbone 'Make Love to you'
M&C Saatchi, The British Council 'Cow'
M&C Saatchi, The British Council 'Mannequin'
Marketforce Perth, Tourism WA 'Tourism wave'
Razor Junior Sydney, SBS 'Cathy Freeman/Ancestors'

New Zealand  shortlist
Saatchi & Saatchi New Zealand, Powerhorse energy drink 'Kindergarten'
Saatchi & Saatchi New Zealand, Powerhorse energy drink 'Prison'
Saatchi & Saatchi New Zealand, Powerhorse energy drink 'Old folks'
Saatchi & Saatchi New Zealand, Sanyo Xacto Camcorder 'Matches'
Clemenger BBDO Wellington, Land Transport NZ 'Tree'
Clemenger BBDO Wellington, Land Transport NZ 'Creek'
Clemenger BBDO Wellington, Land Transport NZ 'Bridge'
Publicis Mojo Auckland, Amnesty International 'Juliet'
Publicis Mojo Auckland, Amnesty International 'Luke'

New Zealand has romped Australia in the shortlisted round of the Cannes Promo Lions announced today,
coming second overall with the highest international tally behind Germany.
Australia managed equal sixth spot with a long line-up of countries who landed four shortlisted entries each – they were Sweden, Switzerland, Brazil and Japan.
Just two Australian agencies made it through to the final round: Euro RSCG Sydney for its work on Volvo and Lowe Rivet Sydney for MTV Networks.
Australia came second in the Promo Lions last year with three gongs.
Five New Zealand shops generated New Zealand’s big result of 14 shortlisted entries: Publicis Mojo Auckland had five shortlisted between Speights and Schweppes; Colenso BBDO Auckland got three into the final round (New Zealand Book Council with two shortlisted, TV3 with one);  DDB Auckland also three shortlisted (Durex with two,
NZ Lotteries with one); Clemenger BBDO Wellington with two in the shortlist for Omaka Aviation and Whybin\TBWA Auckland with one for Adidas/New Zealand Rugby Union.
The Lions prospects look good again for New Zealand this year in the Promo Lions after storming the awards tally last year with five Lions and the top international ranking.
This year New Zealand submitted 33 entries in the Promo competition to Australia’s 31 but it was Germany which went ballistic with a whopping 221 entries. Germany got 28 of them shortlisted. The next biggest entry tally was Spain with 86 and 10 shortlisted this year to take fourth spot.
Promo Lions winners will be announced Monday night Cannes time at an awards ceremony.

Australia landed 20 shortlisted entries in the Cannes Lions Direct competition announced today, coming in second to Germany.
BMF Sydney, Lowe Sydney and M&C Saatchi Sydney led the Australian charge with three shortlisted entries each, followed by M&C Saatchi Sydney (2), M&C Saatchi, Melbourne (2), Leo Burnett Sydney (2), and one entry each by Host, Saatchi & Saatchi Sydney, Wunderman Melbourne, Make Brisbane and Clemenger Proximity Melbourne.
But perhaps the biggest news is the anti-awards king, Singleton Ogilvy & Mather Sydney, entering and landing a shortlisted entry this year for IBM.
New Zealand came in fourth place overall on the shortlist tally with 13 making it through.
The top five countries with the most shortlisted entries in Direct were Germany (26), Australia (20), UK (18), New Zealand (13) and Spain (17). Saatchi & Saatchi Auckland appeared on the shortlist six times, for clients such as Toyota, TVNZ, WWF, and NZ Army Recruitment.
Australia submitted 101 entries into the Direct competition this year, a big lift from last year's 64 entries. New Zealand agencies submitted 55, compared to 27 last year.
Australia scored seven Direct Lions last year, with Host being the most recent Direct Grand Prix winner in 2004 for the Virgin Mobile Warren campaign.
The Lions Direct winners will be announced on Monday night, Cannes time.

AUSTRALIAN AGENCY SHORTLIST
BMF, Lion Nathan / Tooheys Extra Dry, Harvested - The Trials
BMF, Commonwealth Bank / One-day series cricket, Mullet History in Cricket
BMF, Goodman Fielder Baking, Ducks
Lowe Sydney, MTV Networks Australia, Welcome Snoop (direct response print)
Lowe Sydney, MTV Networks Australia, Welcome Snoop (best integrated)
Lowe Sydney, MTV Networks Australia, Welcome Snoop (traffic building)
M&C Saatchi Sydney, The British Council, Meet your hero (corporate information)
M&C Saatchi Sydney, The British Council, Meet Your Hero (best integrated)
M&C Saatchi Sydney, Audie s3, Not for everyone
M&C Saatchi Melbourne, ANZ term deposits, Shoelace
M&C Saatchi Melbourne, RSPCA Victoria, Tea Towel
Leo Burnett Sydney, Rabobank (rural banking), Glove
Leo Burnett Sydney, McDonald's, Name it burger
Wunderman Melbourne, Origin Green Electricity, Recycled mail pack
Host, Air New Zealand, Home Sweet As
MRM Worldwide Sydney, Johnson & Johnson Vision Care, Wink & Blink
Singleton Ogilvy & Mather Sydney, IBM, Keyboard
Make Brisbane, Make recruitment, Woo
Clemenger Proximity Melbourne, Hyne Timber, Coffin
Saatchi & Saatchi Sydney, United Nations Australia, Voices Project

NEW ZEALAND SHORTLIST
Saatchi & Saatchi New Zealand, Toyota Hilux,
Saatchi & Saatchi New Zealand, WWF, Household Recycling (Charities)
Saatchi & Saatchi New Zealand, WWF, Household Recycling (Flat mailing)
Saatchi & Saatchi New Zealand, TVNZ, Movie promotion
Saatchi & Saatchi New Zealand, FBI Recruitment, 'Isight hijack'
Saatchi & Saatchi New Zealand, NZ Army, 'Arcade Game'
Touch/Cast Next Wellington, WETA Workshops, Rayguns (direct response TV)
Touch/Cast Next Wellington, WETA Workshops, Rayguns (product launches)
Publicis Mojo Auckland, Schweppes, 'Consequence'
Publicis Mojo Auckland, Schweppes, 'Short film festival'
AIM Proximity Auckland, Haunui Farm, 'Stud Connection'
DDB Auckland, SSL, 'Pillowcases', Adult Personal Products
Blackwood Communications Group Auckland, Baking Industry of NZ, 'Ginger Bread Haka'

The bubbles were flowing at the sold out 2008 MADC Awards last night at Peninsula, Docklands, when George Patterson Y&R took out the Best of Show for the Cadbury Schweppes 'Burst' COMMERCIAL which captures the idea of Schweppervesence. The visually compelling TVC uses brightly coloured water balloons and emotive music from The Cinematic Orchestra and was intended to appeal to consumers of all ages.
Says James Procter, President of the MADC: "All the winners and finalists can feel extremely proud. MADC has a history of being a very tough show to win and this year is no different. I think that as an industry, we’ve shown again that Melbourne consistently produces world standard work. I have no doubt we will be seeing a lot of these pieces again at international award shows."
The ‘Rockstar or Roadie’ themed event showcased the best of Melbourne’s creative talent across 69 categories. The panel of judges reviewed the works of 86 organisations, up ten per cent on last year, and in total, 106 awards were presented.
The winners of the highly prized Gold awards in 2008 were: Best Small Space Press Advertisement for Cancer Council 'Mole' via The Campaign Palace, Best 45+ Second Television/Cinema Commercial for TAC 'Pictures Of You' via Grey and George Patterson Y&R for Cadbury Schweppes 'Burst', Best Film Direction to Mark Molloy of Exit Films for TAC 'Pictures Of You' and to Garth Davis of Exit Films for Cadbury Schweppes 'Burst', Best Cinematography to Greig Fraser of Exit Films for Cadbury Schweppes 'Burst' and to Greig Fraser of Exit Films for Nokia 'Fairytale' via Lowe Worldwide.
Other highlights of the night included awarding of the MRPPP Award for Honorary Life Membership to Ron Mather, partner at The Cavalry, the Blackley Award for Creative Leader of the Year to Exit Films, the MADC Award for Account Service of the Year to Paul McMillan of Clemenger BBDO, and the Leo Burnett Award for Client of the Year to Cadbury Schweppes and to NAB.
Ben Coulson, ECD of George Patterson Y&R, who is currently on the Promo jury in Cannes told CB: "To make a campaign that wins the big prize on the night is a special thing, to be able to do it with Cadbury Schweppes makes it all the more enjoyable. They are a very fitting client of the year. It was no small task to make this kind of work within their culture. A big thanks to Garth and the awesome Exit team.
"Not so long ago our industry would have laughed at the idea of Cadbury Schweppes being on the stage at the end of the show. I'm very proud of all the loyal Patts staff who gritted their teeth through a slightly tough year last year - it's good to be back on top form."
Ron Mather has been an active member of the MADC for over twenty-five years and has been awarded almost every major international and local advertising award, including being twice voted Australian Creative Director of the Year by BRW magazine. Mather has also judged at Cannes and D&AD, and was the first Australian to be Chairman of Judges at the Clio Awards.

AGENCY LEAGUE TABLE*
George Patterson Y&R  - Best of Show,  1 Gold, 1 Silver, 2 Bronze
Grey - 1 Gold, 5 Bronze
Clemenger BBDO - 2 Silver, 4 Bronze
The Campaign Palace - 1 Gold
Marilyn & Sons - 1 Silver, 3 Bronze
M&C Saatchi - 1 Silver, 3 Bronze
Clemenger Proximity - 1 Silver, 1 Bronze
CumminsNitro - 4 Bronze
Clemenger Blue - 3 Bronze
Leo Burnett - 3 Bronze
The Surgery - 3 Bronze
DDB - 2 Bronze
Publicis Mojo - 2 Bronze
Visual Jazz - 2 Bronze
Citrus - 1 Bronze
Hive Creative - 1 Bronze
Igloo - 1 Bronze
Lifelounge -  1 Bronze
Wunderman - 1 Bronze

*Not including Craft awards, except agency produced, such as Copywriting, Art Direction and Typography.
 
For a full list of winners and finalists across all 69 categories download the PDF:
2008 MADC AWARDS WINNERS & FINALISTS.pdf

The MADC Awards are on tonight and all the winners will be announced on the blog after midnight. If you are going, feel free to email Lynchy a few pics as he's stuck in Paris: michael@campaignbrief.com

The scene opens on a small boy standing beside a burning car as he thinks defiantly, ‘My story may never be told’. Next, we see tattooed gangsters carrying a coffin: ‘My story is about family’. In the next scene, a man sits on a bed holding a gun: ‘My story is about passion’.
It’s a powerful start to a high-impact campaign for SBS, via Razor Junior Sydney, designed to show the diversity and potency of stories portrayed in SBS programming. From start to finish, the commercial takes viewers on a journey through people’s lives – both tragic and hopeful – and ends with the tagline, ‘SBS – Six billion stories and counting’.
 
Agency: Razor Junior, Sydney
Creative Director: Josh Moore
Copy Director:  Nigel Clarke
Agency Producer: Elizabeth Coleman
Production Company: Curious Film
Director: Derek Henderson
Producer: Tara Riddell
DoP: Darryl Ward

View the commercial

Last night Tooheys New aired the first instalment in its new campaign, For the Love of Great Beer Ideas. The integrated campaign, developed by Saatchi & Saatchi Sydney, launched with a TVC centred in the spirit of the innovative Tooheys brothers and their great beer ideas.
In 1931, Tooheys had a breakthrough in beer: dispense with warm and flat English-style ales and give Australians a new style of cold lager suited to their climate and palate.
The campaign celebrates a long history of innovation by Tooheys New, according to Brett Grebert, Lion Nathan Category Director: “Tooheys New has a reputation for great beer ideas, from the invention of our first cold lager suited to the Australian climate to the recent SuperCold tap innovation, which made Tooheys New probably the coldest beer on earth. For the Love of Great Beer Ideas celebrates these great creations in beer and introduces a few more ideas for the enjoyment of Tooheys New fans."  
The great beer ideas introduced in the launch TVC include:
•    â€˜Beer on Ice’ – an all beer-based man musical which tells the story of the world’s coldest beer in song, dance and ice cold amber fluid;
•    â€˜Beer Relay’ – sharing the coldest beer on the earth, around the earth;
•    â€˜Cryogenic Beer Man’ – freezing one lucky drinker in beer using almost the same technology to what is used to make SuperCold.
Viewers can submit their feedback on the three ideas online at www.fortheloveofbeer.com.au. A dedicated mobile number - 040TOOHEYS - is also being developed to capture ideas and feedback.
"We wanted to take the opportunity to truly engage with Tooheys New drinkers and hear what they think about our ideas, as well as find out what unique beer initiatives they may have," said Grebert.
"Tooheys New was a great beer innovation that started way back in 1931, and thankfully the ideas flow as freely as the beer today," said Steve Back, Executive Creative Director, Saatchi & Saatchi. “Our challenge was to create a campaign that captured this desire for continued innovation, while allowing drinkers to interact with the brand across all channels."
The For the Love of Beer campaign will be supported by TV, online, outdoor, radio, SMS mobile and press. The first TVC invites consumers to go online and use their mobiles to give feedback on the Great Beer Ideas. The second instalment in the TV execution will air in the coming months, when Tooheys New will bring one of its three Great Beer Ideas to life.
  
Agency: Saatchi & Saatchi Australia  
Executive Creative Director: Steve Back    
Art Director: Vince Lagana   
Copywriter: Dave Bowman, Steve Jackson   
Agency Producer: Bill Doig    
Director: Gary Freedman    
Producer: Catherine Anderson    
Production Company: @radical.media    
Editing: The Editors    
Post Production: Fuel    
Music Production: Nylon Studios    
Group Business Director: Alex Carr    
Strategic Planning Director: Bram Williams    
Business Director: Sarah Quinn    
Business Manager: James Tracy-Inglis
Media planning and buying:
Agency: ZenithOptimedia 
Website Development:
Agency: Holler Sydney

Ben Coulson, ECD of George Patterson Y&R Melbourne, is already in Cannes, ready to judge the Promo Lions: "I saw this as I entered the Palais to begin judging, not something many get to see. Thought it might be useful on your blog."

UPDATED 12/06/08: CB, currently on the way to Paris, asked top CDs for their own agency's chances at Cannes, starting in one week's time. Here are a few to kick things off, hopefully more added during the week...

Rob Belgiovane, ECD, BWM Sydney:
TDK in Outdoor. BP in Print. WADC in Radio have all done well to date in various awards and Ad critic type sites.

Warren Brown, ECD, BMF Sydney:
'Ella' for Ella Bache, Ducks for Wonder Performance and Mullet mpeg for CBA. Newspaper Works in Print.

Monty Noble, The Brandshop, Sydney:
We’re pinning our hopes on the Beaver. Category: TV. Client: Kimberly-Clark 'Beaver Pamper'

Greg Knagge, ECD, Clemenger BBDO, Adelaide:
Category: Outdoor Lions. Client: Motor Accident Commission 'Telephone Pole'
Category: Outdoor Lions. Client: SA Lotteries 'Lotto Security'
Category: Film Lions. Client: BankSA 'Bums on Seats'
(BankSA Bum Campaign also entered in Radio Lions and Viral Advertising.)

James McGrath, ECD, Clemenger BBDO, Melbourne:
Film Lions: Foster’s Group: Pure Blonde 'Brewtopia' and Foster’s VB 'Skytroop'
Outdoor Lions: Starburst Lollipops campaign, Melbourne City Mission 'Height Chart' and The Father Bob Maguire Foundation 'Bins'.
Radio Lions: RACV Car Loans 'Disclaimer'.

James Procter, creative director, CumminsNitro, Melbourne:
Film Lions: MS 'Saboteur'
Poster Lions: Stihl 'Maze'
Press Lions: Nestle 'Old Clothes' Campaign and Clarks 'Mould'
Promo Lions: MS 'Coin Operated Scientist'

Matt Eastwood, national CD, DDB:
Film Lions: Brother 'PC Load Letter' and 'Paper Jam' and Cure for Life 'Birthday Cards'
Outdoor Lions: Hubba Bubba 'Gum by Numbers', Philips 'Glow in the dark' and NSW Police 'Headphones'.
Print Lions: PK 'Chew it over' and Loctite 'Soldiers'

Rob Martin-Murphy, The Furnace, Sydney:
We have a few things entered in press, cyber and outdoor but
I think our best chance is the Solo 'Man Cans' campaign in Direct/Integrated.

Ben Coulson, ECD, George Patterson Y&R, Melbourne
I had a dream last night that our Schweppes 'Burst' film did well at Cannes. But then again, the dream also had a nude Claudia Schiffer presenting the award to us, so I'm not holding my breath on it.

Anthony Freedman, CEO, Host, Sydney:
Film Lions: Virgin Broadband 'Projections'
Promo Lions: Air New Zealand 'Home Sweet As'
Cyber Lions: BankWest 'Kittens'

Ant Shannon, ECD, Grey Worldwide, Melbourne:
TVC:  TAC 'Pictures of you' and Worksafe 'Supervisors'
Radio: TAC 'Pictures of you' and Butt Litter  'Prank call'
Outdoor: John West 'Pelican' and WorkSafe 'Unsafe Workers'
Ambient: TAC 'Stubby Holder'

Dave Johnson, ECD, Lowe Rivet, Sydney:
Film Lions. MTV 'Welcome Snoop'
Promo Lions. MTV 'Welcome Snoop'
Outdoor Lions. FFA 'Interactive Fan'
Cyber lions. Genesis energy 'Electrocity'

Andrew Tinning, ECD, Marketforce, Perth
ORS MATES MOTELS poster campaign-One Show merit.
Lotto paint by numbers-Clio Finalist. (in press and poster)
Keep Australia Beautiful poster campaign- yet to be tested.
Tourism-Spikes finalist-yet to be tested else where
The Blind foundation -tvc' (hasn't traveled that well but hey, it's cannes - could be a chance in media lions)

Ben Welsh, ECD, M&C Saatchi, Sydney
TV: Herringbone ‘Henri’s Hands’, Sydney Aquarium ‘Fish Piss’ and San Diego Zoo ‘Masai’
PRINT. Polo Enterprises ‘trust fund’
Direct Lions. Sydney Dogs & Cats Home ‘ New Trick’ Radio, Audi S3 ‘Not For Everyone’ DM/Online and Optus ‘Scamgeria’ DM

Denis Mamo, ECD, URSA, Sydney:
Category: Point of Purchase Posters. Client: Haworth Office Furniture 'Acupuncture'


Contenders for New Zealand.....

Toby Talbot, ECD of DDB New Zealand:
Category: TV. Client: Pink Batts 'Snug'
Category: TV. Client: VW 'Finance Director'
Category: Direct Lions. Client: Durex 'Pillowcases'
Category: Media Lions. Client: NZ Lotteries 'Money Bags'
Category: TV (Viral). Client: Sky TV Fresh TV 'Metaphors'
Category: Outdoor (Ambient). Client: Sky TV 'The Break Up'
My top three? If I were pushed:
Pillowcases, Money Bags and Pink Batts

Nick Worthington, ECD of Colenso BBDO:
I’ll stick to the three I think have a real chance. Deadline has just won everything where ever it’s been. Grand Clio, Grand Axis etc, so high hopes for this one at cannes, it’s in a few categories but outdoor is probably its best chance. Instant rock star is just bloody funny and is picking up everywhere too. Now for the best idea I’ve seen at Colenso so far. A blinding idea for the book council, it’s still brand new and has only just gone online but the client is being swamped with praise from around the world and the hits on the site even before the full launch were growing at 150,000 a week. I think it’s going to be huge.
Posters. Deadline couriers 'Exploding billboard'.
Viral. Monaco 'Instant rock star'.
Interactive. NZ Book Council 'Read at work'.

As for my old place Publicis Mojo, got to say Speights has a chance in integrated and  the Schweppes film festival in interactive might trouble the juries, plus the Amnesty 'Make some noise' posters should win something.

Mike O'Sullivan, ECD of Saatchi & Saatchi New Zealand:
Category: Cyber. Toyota 'Hilux Motion'
Category: Media . Mintshot 'Volcano'
Category: Promo. NZ Army 'Can you play 4 real?'
Category: Design. Sanyo 'One Million Words'

Andy Blood, TBWA\Whybin:
I don't think we've got the really big hitters this year, but I'd like to think that World's biggest BBQ (promo), adi rush (outdoor), 'Of This Earth' (Integrated) and ecostore Oil drum (outdoor) might do some business.

Paul Nagy, Clemenger BBDO, Wellington:
Our fingers are crossed for our 'Delivered by carrier pigeons' Omaka Billboard, our LTNZ 'Crashed Beds' campaign, our ALAC 'Under the glass' print work and our 'Bikes just appear' adshell for ACC.

Angus Hennah, ECD of JWT New Zealand:
Category: Cyber. Ford Mondeo 'Balloons'
Category: Promo. Tourism NZ 'Giant Rugby Ball'.

James Mok, creative director, Draft FCB:
You never know your luck but here are our favourites:
TV – Prime ‘The L Word’ campaign
Outdoor Ambient – Prime ‘Weeds Open Home’
Promo – SPCA ‘A Very Silent Night’

Jeremy Taine, ECD, Ogilvy:
We have a couple:
Print and promo work for L&P, CCA Bottlers
DM and print for GSK, Becoderm


Those CDs who haven't yet replied, please do so quick.
Email Lynchy: michael@campaignbrief.com

And of course, every CB Blogger is welcome to give us predictions......

Australia’s leading creative agencies have gone wild over the latest initiative from News Limited’s mX newspaper.
mX challenged creative agencies to send in their wildest newspaper advertising ideas, with the promise the best ads – however risqué - would run for free in mX.   
The campaign, 'Brands Gone Wild' was run to further position mX as an innovative and sexy medium for print advertising. The central idea was that all brands need to let loose occasionally and go wild – and mX was the perfect media environment to do it in, with its hard-to-get and shock-us-if-you-can Gen X and Gen Y audience.
In total, 18 separate creative agencies responded to the call, submitting a total of 28 different advertising concepts to the mX judges.
The winning entry (pictured) was from Benjamin Gay out of BCM for Sunny Queen’s Farms, which showed what appeared to be two firm naked bum-cheeks with the line 'Eggs, now available au naturel'.
Gay wins the first prize of a brand new Macbook Air as well as the inaugural Brands Gone Wild trophy, made of 24-Carat plastic.    
In addition to the winner, there were four runners-up: 
•    Annie Price from The Foundry for BBQs Galore
•    Jakub Szymanski from DDB for OSO Food Wrap
•    Darren Coombes from Design Nucleus for Twistie
•    Dave Johnson from Lowe & Rivet for Lynx
As a condition of the promotion, all five shortlisted advertisements will run in mX for free over the coming months. The five creative agencies behind these ad concepts have between them won over $100,000’s worth of free media space for their clients.
mX worked with Melbourne advertising agency SMART to promote the campaign virally, in print and online. A dedicated website was set up for the campaign at www.brandsgonewild.com.au, which clocked-up over 4,000 page impressions from more than 2,000 unique browsers over the duration of the campaign.
The video on the site – featuring a packet of Crispy Flakes being led astray to a strip club on the Gold Coast and snorting caster sugar - was played over 570 times.         
In addition, mX sent out a viral campaign to 600 key creative people in advertising agencies. This original email was passed on and viewed over 1,000 times.
The judging panel included Tamara Oppen, mX National Advertising Director and Joe Talcott, News Limited Group Marketing Director.
Says Tascott: “It was really exciting to walk around a room, filled with newspaper ads, all of which made me nervous! In my experience, great creative does that to you. And here was a room filled with great creative. I loved the winning entry. Not just because it got my attention, which it did straight away, but because it communicated their message in a relevant, memorable way. I can’t open a carton of eggs without remembering that ad."
To see all the winning work, visit: http://www.brandsgonewild.com.au/gallery/
Or download the PDF:
Brands Gone Wild.pdf 

Having just departed Leo Burnett Sydney after a two-year stint, Peter Majarich is headed to the US for a gig at Crispin Porter +Bogusky in Boulder, Colorado.
Since completing AWARD School in 2005, Majarich's work has been recognised at The One Show, Cannes, Clio, Young Guns and AWARD. He was the 2006 SMH Young Designer of the Year runner-up, and was one of 36 creatives worldwide selected for the 2007 Weiden & Kennedy Seeking project.
But he hopes to do his best work yet at CP+B: "Obviously, it's an exciting move.  I can't wait to get stuck into some really interesting stuff," he said. "Particularly the snowboarding".
Majarich starts at the agency this month.

In a campaign designed to drive awareness of BT Financial Group as a leading superannuation provider and encourage Australians to take control of their super, Host, Sydney has created a series of advertisements that reveal the follies of everyday human behaviour, by highlighting the trivial things in life Australians choose to prioritise over
their future financial security.
Host decided on an innovative approach for the financial sector, using a variety of
humorous, down-to-earth and commonplace situations, to emphasise the quirks of human behaviour.
The creative idea, developed by The Glue Society, identifies moments when the
audience may not be putting their time to best use, such as sitting in traffic or reading their horoscopes.
By presenting these insights alongside some of the most compelling and surprising facts about superannuation, BT aims to snap consumers out of their super inertia and encourage them to re-evaluate their priorities. 
Match has planned a heavy-weight press, outdoor and online campaign between June and September 2008, focusing primarily on Melbourne and Sydney. The campaign launched on the June long weekend with five consecutive double page spreads in The Sydney Morning Herald’s Good Weekend supplement. Media will drive
people to the campaign website, (www.bt.com.au/super), containing compelling information about superannuation in an appealing way, via filmic and interactive content rather than the typical brochures and PDFs. 
The campaign targets a younger audience than most conventional category campaigns, which usually target those approaching retirement and it uses humour as opposed to scare tactics to convey the campaign messages. 
The creative takes an observational approach and identifies real life and often, trivial behaviour. This observational style is further enhanced through the photography by Derek Henderson, which captures everyday situations intensified via careful casting, a bright treatment and consistent colour themes.
Says Anthony Freedman, Managing Partner of Host: “BT Financial Group was quick to acknowledge that superannuation is not a topic that occupies every waking moment for most thirty-something Australians. They challenged us to develop a campaign with enough entertainment and humour to cut through the apathy and  position BT as a customer -centric company that understands attitudes and actions regarding superannuation."
John Shuttleworth, BT Financial Group, General Manager Superannuation and Integrated Marketing added, “For most of us, our superannuation will be one of the largest investment we make in our lifetime. It represents around one in every ten dollars we earn, yet most Australians are disengaged and don't even think about it as their own money.
“Our research shows that Australians, particularly those in the 30-49 year age bracket, avoid taking control of their super as they find it complex, boring and difficult to manage. This campaign aims to convince Australians of the importance of their super and by speaking to them in their own language, have some fun with what is usually a very dry subject.  The ultimate aim of this campaign is to have Australians understand how important taking an interest in their super is and to change their priorities to take control of the savings."

See the series of ads:
BT-GOODWEEKEND_DPS.pdf

The 2007 AWARD Annual & DVD set is out now.
AWARD Members will receive the annual this week, designed by Committee member Mark Stott from Common Creative. Indicative of a bible or classic book, the plush case bound felt cover houses tthe best work in the region for 2007. It also includes two DVDs showcasing the audiovisual and audio winners and finalists.
Accolades go to AWARD Gold Sponsor, One For All, who managed the production and Silver Sponsor, Cutting Edge, for producing the DVDs.
Expired members must contact AWARD to receive their copy, and Non-Members can purchase their copy online at www.awardonline.com
AWARD Annual. Price: AUD $190 + GST and postage (including the DVD set).
You can also buy the DVD set separately for AUD $40 + GST and postage.

Agency travel budget didn’t quite stretch to the south of France this year?
In the middle of a Melbourne winter, Cannes couldn’t feel further away, but thanks to the Melbourne Advertising and Design Club (MADC), the hottest entries from the 55th Cannes Lions International Advertising Festival have been bought closer to home.
With content supplied and compiled by Leo Burnett Worldwide, the reel will feature commercials tipped most likely to snare a Lion.
The MADC Cannes Prediction Reel screening is an unmissable opportunity for Melbourne’s advertising industry to review and critique the industry favourites chosen from over 28,000 entries from 85 countries worldwide, including 822 Australian entries. There is a record number of entries competing for the coveted Lions awards this year.
Join the MADC and AWARD for a special screening at Melbourne CBD bar, Loop from 6.30pm on Thursday 19 June 2008 and find out what will get the industry reeling at the iconic 55th Cannes Lions International Advertising Festival.
The MADC Cannes Prediction Reel comes just six days after the outstanding creative talent of Melbourne’s advertising and design industry is celebrated at the annual MADC Awards on 13 June.
Loop is located at 23 Meyers Place, CBD, Melbourne.
And unlike Cannes, entry is free with a bar tab available for MADC and AWARD members!
For further information visit www.madc.com.au or contact Nicole Rose at the MADC on 03 9645 6550.

The Tangerine short film night launched Tuesday night (3rd June) in Melbourne at the Taphouse. By all accounts it was a great success and lived up to what was anticipated. A beautiful venue, with tangerine galore filling the room, an ambient glow of a warm fire and delicious networking...
There was an abundant crowd, drinking, eating and discussing everything film.  The selection of four films (listed on the PDF you can download) were also a great success, covering four corners of the globe, controversy,
and philosophy.  Two short films and two music videos captured the audience both stirred and inspired all.
An up lifting selection of industry folk turned up to share the banter, including top advertising agency creatives (Droga 5, Publicis Mojo, Leo Burnett, The Furnace and The Campaign Palace) as well as an array of production companies and actors.
The whole night was filled with sweet delicious segments of goodness and all are looking forward to next month!  Next Tangerine is hosting  Tuesday July 1st at 6.30pm (The Local).
Download the PDF of pics and winners:
TANGERINE-LAUNCH-NIGHT.pdf
See the website for details of what will be screened and please send in your work for future nights:  
www.ilovetangerine.oom
colette@ilovetangerine.com 

Continuing its push into the retail sector, M&C Saatchi, Sydney has launched ‘Brands in Space’, a new company specialising in the design of branded retail environments.
The business is headed up by Gary McCartney (pictured), an architect specialising in store interiors, who was previously Environment Design Director at IdeaWorks. McCartney has 20 years experience in retail design in Europe, the USA, Australia and NZ. His portfolio includes designing luxury boutiques for Louis Vuitton and Christian Dior, retail stores for Disney, new generation restaurants for McDonald’s, Rip Curl flagship stores and rebranding BIG W. 
“I believe that if smart thinking is applied to retail environments, design fees and shopfitting costs should be an investment, not an overhead, generating measurable ROI. Smart thinking involves working outside the parameters of traditional interior design," said McCartney. “With ‘Brands In Space’ we will draw from all of M&C Saatchi’s resources where required, tapping into the skills of its creative team as well as strategic planning expertise and online, digital and data management capabilities."
Tom Dery, M&C Saatchi Executive Chairman Asia Pacific & US said ‘Brands in Space’ is an important addition to a suite of communications services for retailers at M&C Saatchi.
“We know that up to 77% of all buying decisions are made in store," Dery said. “Therefore even in a digital age it’s critical for retailers to get their physical environment working strongly. That’s Gary’s skill."

An idea conceived by Marketforce Perth creative director Andrew Tinning with partner Gabrielle Wallington and entered by Tinning and the agency has beaten off 670 entries from around the world to win the Getty Images Ultimate Challenge.
The brief was to come up with an idea that would have a ripple effect across the world. Any idea, as long as it has the potential to make a difference in the world on some level.
By winning the competition Tinning and Wallington win business class trips to this year's Cannes International Advertising Festival to enjoy the hospitality of DDB's worldwide chief creative officer Bob Scarpelli. They will both be given Scarpelli's delegate pass for the festival and vip entries to all the best parties, a delux hotel room and Scarpelli's dinner reservations at Cannes' finest restaurants.
The winning entry is titled Green Unltd. - a virtual company that people can join and follow simple ideas that help reduce greenhouse emissions.
The judging panel was Bob Scarpelli, Lewis Blackwell (Creative advisor Getty Images UK), Jonah Bloom (executive Editor Advertising Age USA), Claire Beale (Editor Campaign UK); David Nobay (Droga 5) and Armin Jochum (Chief Creative Officer, BBDO Stuttgart Germany).
"Big problems can often be solved with seemingly small gestures", said Scarpelli. "Because sometimes it just takes a simple step to galvanize people to really make a difference. I believe that this is what this idea has the power to do. The judges and I loved the simplicity and the audacity of the idea. And we believe it is an idea that can make a world of difference. 'Green Unltd' can happen...If we want it to."
View the Green Unltd video.
Download the doco:
GREEN Unltd.pdf 

CB Bloggers, here is a CLIP from tomorrow night's The Gruen Transfer (9pm Wednesday on ABC 1).
Carson Kressley lifted the Big Brother ratings, perhaps Ten executives need to listen to The Gruen Transfer's adman, Todd Sampson, who on the show offers a great guest suggestion for the show.
Also on tomorrow night's show - How Do you Sell? Kylie Minogue and David Beckham's best assets.
On The Pitch - Kevin MacMillan from The Works and Ben Welsh from M&C Saatchi try to make Baghdad the perfect holiday fun spot. Check it out HERE..
Ad of the Week - is 'Still Free', Marc Ecko tagging Air Force One.