Whybin\TBWA Sydney has launched a new brand campaign for The Sydney Morning Herald.
The re-brand seeks to strengthen Sydney’s emotional connection to The Sydney Morning Herald and establish an ongoing commitment, by increasing readership frequency, from ‘light’ or occasional consumers of the newspaper.
The new Whybin\TBWA campaign, ‘Life’s calling’, embodies the spirit of getting out there, doing new things and being part of the story. It positions The Sydney Morning Herald as the one, all-encompassing media that stimulates the lives of Sydneysiders by offering rich content across lifestyle, entertainment and current affairs.
25-49 year old socially active white-collar professionals, who are usually the first to know about news and events in Sydney, are targeted for the ‘Life’s calling’ campaign.
According to Whybin\TBWA Sydney managing director, Paul Bradbury, the ‘Life’s calling’ campaign ignores market conventions: "We have found a complementary place for the newspaper in people’s lives, without having to replace other media. The Sydney Morning Herald isn’t about taking time away from life, it’s about enriching it. We want readers to take well-spent time to discover something new about life in Sydney, and be a part of it, by reading The Sydney Morning Herald."
The TBWA campaign launched with a TVC, followed by an outdoor, online and press campaign.

VIEW THE TVC

Client: Fairfax – The Sydney Morning Herald
Agency: Whybin\TBWA Sydney
Creative Director: Garry Horner
Creative Team: Garry Horner, Matt Kemsley, Dave Lidster
Agency Producer: Sean Ascroft (Broadcast) & Jessie Williams (Print)
Account Service: Paul Bradbury, Asher Taylor & Melissa Monaco
Planner: Matt Robinson
Director: Fabio Nardo
Production Company: Film Graphics
Editor: Sean Ascroft
Post Production: Frame, Set & Match
Music: Song Zu
Media Planning: Initiative Media
Media Buying: Initiative Media

An ad for the Olympus 2GB Memory Card has been announced as the April/May winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.





CLIENT: Olympus        
AGENCY: JWT Sydney            
EXECUTIVE CREATIVE DIRECTORS: Andy DiLallo & Jay Benjamin   
COPYWRITER: Allie Buckle
ART DIRECTOR: Michaela Brown

An honourable mention also went to the M&C Saatchi Wellington for their Ministry of Economic Development ad:
CLIENT: Ministry of Economic Development            
AGENCY: M&C Saatchi Wellington    
CREATIVE DIRECTOR: Jeremy Southern
COPYWRITERS: Jeremy Southern, Marianne Harvey
ART DIRECTOR: Mark Antsis        

Emma Hill, Creative Director of Clemenger BBDO, Melbourne and the judge of the April/May competition, said about the winner: "Very cool and simple way to show your Olympus camera can store as many memories as it would take to fill an aircraft hangar. And besides, you'd never get an aircraft hangar in your pocket."
On the NZ ad: "Lovely copy. No one writes long copy anymore. Great copy teaches the reader something, without them even knowing they're learning.  Ironically, there just aren't many people very good at writing it and in turn teaching other writers to write it."
The creative team from JWT Sydney wins an all expenses-paid trip to the 2008 Caxton Weekend. 
The June/July competition is now open for entries. It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

 

The artists become part of the art in a new exhibition of work by graffiti writers Mr Perso & Detch at the Saatchi & Saatchi Gallery in The Rocks, opening on July 3.
'Dirty Hands' will reveal how it all happens behind the canvas, from graffiti to fine arts, portraits and skateboards. New work will emerge every day from the gallery as the artists start, finish and add to the collection over the duration of the exhibition. The artists have been building the exhibition which has been three weeks in the making, and the show will continue for one week.
Saatchi & Saatchi CEO Simone Bartley said the exhibition highlighted the way in which street culture had evolved to influence mainstream art and design: "We’ve seen graffiti emerge from the streets to become a legitimate art form, influencing fashion and all forms of design," said Ms Bartley.
"Mr Perso and Detch have successfully made that transition from street taggers to become successful and sought-after artists with an international reputation."
'Dirty Hands' embraces elements of performance art combined with a touch of voyeurism as the artists at work become as much a part of the exhibition as the art itself.
Mr Perso and Detch have been painting together for more than 20 years, their inspiration the inner-city streets of Sydney.
It brought them in conflict with the law many times in their teens before they found acceptance and acclaim, and a more lucrative outlet for their work. Coca-Cola, Adidas, Hugo Boss and Lisa Ho have all featured Mr Perso and Detch’s work.
Saatchi & Saatchi is committed to supporting emerging young talent, from the New Directors’ Showcase launched each year at Cannes to Trampoline which celebrates young Australian photographers.

Mr Perso & Detch, 'Dirty Hands'
Saatchi & Saatchi
70 George Street,The Rocks
Showing Monday to Friday 10am -6pm, July 3 – July 10

Check out a SNEAK PREVIEW of tonight's controversial The Gruen Transfer - 9pm tonight on ABC1.

 

JWT was the most awarded Australian agency at Cannes, winning six Cannes Lions for Australian advertisements. JWT Auckland added to the Australasian total with a Silver Lion.
Gold Press Lions for Olympus Binoculars for Echidna,  Cockatoo and Koala.
Silver Outdoor Lions for Olympus Binoculars for Echidna, Cockatoo and  Koala
Silver Film Lions for Thrifty Birthday  Girl TVC
Silver Cyber Lions Ford Balloons Viral  (NZ)
Bronze Press Lions for Lux Soap  Cop 
Bronze Press Lions for Purell Hand  Sanitiser Hands.
Bronze Media Lions for Thrifty That's  Thrifty Thinking
"The Cannes recognition is a resounding endorsement of the quality of JWT's creative firepower," said JWT Australia and New Zealand CEO, Noel Magnus, who was in Cannes last week, along with the agency's former co creative directors Andy DiLallo and Jay Benjamin (all pictured at the Colombe d'Or Lunch last week) - now joint ECDs of Leo Burnett Sydney - the duo responsible for the creative turnaround over the last 12 months.
JWT's Cannes success completes an outstanding awards season for the agency - JWT having received much international acclaim for its strong showing at The One Show, D&AD, Clio and The Andys.
Additionally, JWT Sydney is currently ranked number three agency worldwide on the influential industry site www.bestadsonTV.com - and dominates the Australian scene.
JWT Sydney was runner up in Campaign Brief's Agency of the Year 2007. 
JWT's Thrifty Free Placement stunt on breakfast TV received a Gold at the New York Festival and a Bronze at Asia Pacific Adfest.
JWT's Thrifty Birthday Girl TVC achieved a Silver at The Andys, Bronze at One Show, a Bronze Bullet at Young Guns and made it into D&AD's The Book.  
JWT's Ford Mondeo Balloons viral was honoured with a Gold at Axis (NZ).

Day seven of the Cannes International Advertising Festival. The big Film Lions night plus the Integrated and Titanium Lions.
See the FINAL episode

Day six of the Cannes International Advertising Festival. No awards today so a perfect time for the CB/Bestads Villa Pool Party for the Aussie and Kiwi delegates.
See the sixth episode

It was a moderately successful year for the Aussies and Kiwis at Cannes this year. Australia scored 4 Gold Lions, 7 Silver Lions and 13 Bronze Lions while New Zealand won 3 Gold Lions, 8 Silver Lions and 10 Bronze Lions.

George Patterson Y&R, Melbourne won the only Film Gold Lion in Australasia on the closing night of the Cannes International Advertising Festival with their stunning Schweppes ‘Burst’ spot.
JWT Sydney scored a Silver Lion for Thrifty 'Birthday Girl', while Colman Rasic Carrasco Sydney won a Bronze Lion for MTV Asia Foundation 'Different Lives' as did Clemenger BBDO Melbourne for Carlton Draught 'Skytroop'.
In contrast, New Zealand bombed, only scoring a Bronze Lion: DDB New Zealand for their VW 'Finance Director' spot.
The Film competition was of particular interest this year because of the opening up of the category to internet and 'other screen' films such as mobile – 388 internet films were submitted this year and 77 in the “other screen" section.
And it was an internet film for the launch of the Halo3 console game for Xbox from McCann Worldgroup in San Francisco which landed one of two Grands Prix this year. (Some of the spots in the campaign were directed by ex Perth creative Simon McQuoid, now successfully directing in LA).
The other went to Fallon London for its popular 'Gorilla' spot for Cadbury. Australian expat Jury chairman and global creative boss of JWT, Craig Davis, said predictions that the Film category at Cannes was dying a slow death were wrong, predicting Film was “back in a big way" and that 2008 was a "pioneering year", partly because of the opening up to work in what is currently called the 'B' category of Film, or non-broadcast entries.
He said more Gold Lions were awarded this year because of the inclusion of internet films and the like into the Film category.
However, while praising McCann’s work on Halo3, some of the newer categories were uninspiring Davis said.
Much of what was submitted in the Internet Film section was of high quality – the formats ranged from 3 minute virals like Halo3 to episodic long form TV-style shows like Dove’s 'Onslaught', the follow-up to its 'Evolution' campaign. But other categories like 'interactive film' had no Lions awarded. “It’s pretty new," Davis said. “The
[interactive TV] platform is a bit agricultural."
Davis defined the creation of new categories such as online and other “new screen" films as part of the “push and pull" notion which defines broadcast versus interactive media. The new screen entries were about being “pulled" or
“distributed" by admiring online users rather than the linear, “lean-back" nature of broadcast ads.
Other Jury members said they were pleased that entries this year in the new screen categories were not full of YouTube style ads – one judge called them throwaway pieces – which suggested quality thinking and expertise still had some merit online.
Australia’s tally count this year was a solid improvement on 2007 although well off the high in 2006 when seven Lions were won.
New Zealand won four Lions last year, its best since 2003, but none in 2008. NZ had four ads shortlisted this year.
Australian jury member, Ted Horton, partner in Big Red, said in many wins the Cadbury-Schweppes ‘Burst’ spot is very similar to ‘Gorilla’. This is because both of them are an amazing demonstration of the pure essence of what the product is and you can’t help but feel happy after watching them.
Horton said the issue of depth came up in the judging with the two Grand Prix’s representing opposite ends of the spectrum.
“If you look at ‘Gorilla’ or ‘Burst’ how much deeper do you need to go? With ‘Gorilla you’ve gone as deep as you need to go because the next thing is, 'I’m going to have some'."
For Microsoft Xbox’s ‘Halo’, on the other hand, one advert might not do it, you need to go into it and become more involved.
“That’s what makes it really difficult and I think if we’d just awarded ‘Halo’, then what we would have said was everything has to be deeper, when at times Cadbury, just with one simple, classic, world-class commercial did the job entirely," he said.
The jury also recognised is that in many ways ‘Halo’ and HBO’s ‘Voyeur’ is not breaking any rules, but playing by the new rules extraordinarily well while ‘Gorilla’ broke all the rules of that sort of advertising for that sort of category.
“So, in many ways ‘Gorilla’ could be perceived as more revolutionary than even ‘Halo’, which is just extraordinary. There will be some clients you just want to show the ‘Gorilla’ piece to say, look what you can do, there will be other clients where the ‘Gorilla’ will be useless, you’ll just want to take the ‘Halo’ piece and say, ‘look at what you can do, it’s extraordinary’."

Australia’s most famous advertising expat David Droga picked up a highly prized Titanium Lion for New York City Department of Education ‘Million’ project, which gave New York school kids a free phone and call credits to encourage kids to attend school.
However, Australia and New Zealand failed to turn its three shortlists into one of the six highly coveted Titanium and Integrated Lions handed out this evening in the closing ceremony of the Cannes International Advertising Festival. There were two Titanium Lions, two Integrated Lions and a Grand Prix winner in each category.
Locally, hope was resting on Clemenger BBDO Sydney’s Roads & Traffic Authority ‘No one thinks big of you’ and Lowe Rivet, MTV Australia ‘Welcome Snoop’ for Australia and Publicis Mojo Auckland, Speights ‘Great Beer Delivery'. Australia won Titanium Lions in 2005 and 2007, while New Zealand won an Integrated Lion in 2007.
Jury president, Mark Tutssel, chief creative officer, Leo Burnett Tutssel, said Speight’s Great Beer Delivery got very very close.
"The thing that differentiates the winners was that human connection. There was just that next level to it for everybody, but brilliant work," he says.
Nick Law, EVP/chief creative officer R/GA, New York, says as an Aussie he took special interest in the Trans-Tasman work, and smirked the whole way through the Speight’s presentation because he recognized Kiwi’s in and what made the brand powerful in New Zealand.
Projector Tokyo’s ‘Uniqlok’ picked up the Titanium Grand Prix and McCann Erickson Worldgroup, San Francisco won the Integrated Grand Prix. Mortierbrigade, Brussels won Titanium for Music for Life Charity’s ‘Black Boy Wanting’, while Crispin Porter + Bogusky, Miami, won an Integrated Lion for ‘Whopper Freakout’ and JWT India Mumbai won an Integrated Lion for Times of India’s ‘Lead India’.
Tutssel said the work that won represents some of the finest thinking in the world today, demonstrating a comprehensive understanding of human behaviour: "The two Grand Prix’s that were awarded represent, for different reasons, ground-breaking thinking and charter new territory for the industry, providing a glimpse into the future of what we do."

The Campaign Brief/Bestads Villa Pool Party was a monster occasion, attended by at least 200 Aussie and Kiwi delegates, and quite a few expats and overseas guests. A fabulous afternoon, generously sponsored by Stephanie Ceccaldi from Brilliant Films, Stephen Douglas from Digipost (NZ) and Matt Hayward from Sound Reservoir.
Check out some the PICS courtesy of Josh Edge from The Brand Agency, Perth and look out for the CB Video Blog later today.

The other side of Cannes, by Paul Yole, Strategic Planning Director, The Brand Agency, Perth

Adam Barker (Gatecrasher, Perth) complained that I keep including photos of myself with my blog. I did explain to him how these things work but for a change I’ve shown something a bit different today. The Gutter Bar in daytime.
The pace of Cannes really picks up from Wednesday. Following the press award ceremony the film shortlist is announced and with a large invasion of British delegates the parties get bigger and more lavish.
Two brilliant seminars took place on Wednesday, by R/GA and Nike, and then the annual Leo Burnett/Contagious seminar. On Thursday Jean-Marie Dru, head of TBWA/, told us all about the beauty of big. This was interesting because I’ve often heard Perth people complain about a lack of creative opportunities on some of our larger clients and yet there is TBWA/ with 85% of its awards coming from global clients. Ten years ago the likes of Unilever, Proctor & Gamble and Mars never figured at the major award shows but now the have recognised that creativity is more important than ever and the results speak for themselves. I think there is a lesson for us all there.
We’ve heard a lot about storytelling and digital this week, with one of the very best sessions being hosted on Friday by Chuck Porter of Crispin Porter + Bogusky. Chuck was as insightful as he was entertaining and he came up with a few gems like his one – “today it may be easier for them to ignore you but it’s also easier for them to fall in love with you.� He suggested a number of ingredients that typify great stories, including surprise endings, indelible characters, audience involvement, ordinary people who become heroes, shock value and practical jokes.
Chuck was joined by Ajaz Ahmed, founder of the super hot digital agency AKQA, and legendary director Joe Pytka, who has the tiny sum of 110 lions to his name. Ajaz came up with a great term for when you take a TV ad and simply dump it into an online version – ‘Multimediocrity’.
Only two days to go. I’m now about to leave for the Campaign Brief pool party. Me and 200 other Anzacs.

Day five of the Cannes International Advertising Festival. The CB Cannes Video Blog hopes to catch the action every day. See the fifth episode

While half the ad industry are in Cannes, the other half are busy working back home. But some lucky ones - around 80 in all - attended the FBI Recruitment 5th Annual 'No Cannes Do' lunch at Mezzauna in Potts Point on Friday in Sydney, kindly sponsored by Cutting Edge (Ray Smith) and Flying Fish (Paul Frieidmann).
Competition line of the day was "Why aren't you in Cannes this year?". The winner was Mark Stott of Common. with his answer "I did'Ninten-Do". The prize for the comp was a Nintendo Wii.
The lucky door prize (Bottle of Belvedere Vodka) went to Bettina Clark.

Australia has landed two on the shortlist for the Titanium & Integrated Competition and New Zealand one.
Clemenger BBDO Sydney is on the finals list for its work for NSW Roads & Traffic Authority's 'No-one thinks big of you' campaign and Lowe + Rivet Sydney is shortlisted for MTV Networks 'Welcome Snoop'.
Publicis Mojo Auckland was also shortlisted for its effort for Speights 'Great Beer Delivery'.
The US was the best performing country for shortlisted entries, landing 13 from 119 submissions. The UK has 3 shortlisted with Australia, Canada, Belgium and The Netherlands all with two.
Australia entered 12 this year for the Titanium and Integrated category, down from 15 last year but double the numbers of 2005 and 2006.New Zealand entered 16.
Winners will be announced 9pm Saturday night, Cannes time.

Shortlist: Australia
Clemenger BBDO Sydney, Roads & Traffic Authority 'No one thinks big of you'
Lowe Rivet, MTV Australia 'Welcome Snoop'

Shortlist: New Zealand
Publicis Mojo Auckland, Speights 'Great Beer Delivery'

Australia’s big lift in film entries this year has paid off with 19 making it through to the shortlist. New Zealand managed just four.

Leading the charge was Leo Burnett Sydney and Clemenger BBDO Melbourne with three finalists and Saatchi & Saatchi Sydney with two. DDB Auckland scored three of New Zealand’s four finalists.

Australian agencies put in 150 commercials for the 2008 Film category, compared to 92 last year and will be hoping for a big improvement in Lions after landing just two in 2007.

2006 was Australia’s best year in five, landing seven Lions off the back of the LynxJet juggernaut.

 

AUSTRALIAN TV SHORTLIST

Clemenger BBDO, Melbourne, NAB, Launch

Clemenger BBDO, Melbourne, Foster’s Pure Blonde, Brewtopia

Clemenger BBDO, Melbourne, Foster’s, Skytroop

Leo Burnett Sydney, WWF Earth Hour, Cathy Freeman

Leo Burnett Sydney, Bundaberg Rum, Only in Australia (Best Use of Music)

Leo Burnett Sydney, Bundaberg Rum, Only in Australia (Alcoholic Drinks)

BMF, Meat & Livestock Australia, Falling in Lamb

George Patterson Y&R, Melbourne, Cadbury Schweppes, Burst

Whybin\TBWA, Melbourne, Pedigree, When you’re Smiling

JWT, Thrifty Car & Truck Rentals, Birthday Girl

Saatchi & Saatchi Sydney, Foxtel, Exchange

Saatchi & Saatchi Sydney, Foxtel, Ninja

Colman Rasic Carrasco Sydney, MTV Asia Exit Foundation Different Lives

Razor Junior Sydney, SBS/WWF Earth Hour, Just for an Hour

DDB Sydney, Erectile Disfunction, Ed Little Fellow

DDB Melbourne, Heinz Baked Beans Christine

Cummins Nitro, Multiple Sclerosis Association Saboteur (Fundraising & Appeals)

Grey Melbourne, Simplot’s John West Tuna, Big Catch

Grey Melbourne, TAC Road Safety Pictures of You

 

NEW ZEALAND TV SHORTLIST

DDB Auckland, Tasman Insulation’s Pink Batts, Snug

DDB Auckland, New Zealand Lotteries, Classic Car

DDB Auckland, Volkswagen, Finance Director

Clemenger BBDO, Wellington, Mitsubishi, Birds and Bees

Day four of the Cannes International Advertising Festival which means only one thing: the gloriously infamous Legendary Lunch at La Colombe d'Or for a select few Aussies and Kiwis. See the fourth episode

Saatchi & Saatchi, Sydney, picked up Australia’s only Lions in the inaugural Design awards, winning a Silver and Bronze. The Silver was for its Sydney Writer’s Festival campaign, ‘Taking the words to the street’ and Bronze was won for the Sydney Youth Orchestra’s ‘An Explosive Brand Identity’.
New Zealand didn’t turn any of its three finalists into metal.
The Grand Prix went to Turner Duckworth, London & San Francisco for Coca-Cola’s ‘Identity’.
A total of 39 Design Lions were handed out with 1,126 entries from 54 countries. Germany dominated with eight Lions, followed by the UK with six while Brazil, Japan and India won three Lions each.
Rodney Fitch, chairman and CEO, Fitch, UK, who was the jury president, said for the first time designers can see their work in a wider communications context.
“The Grand Prix was for me, as a designer, the best example of what designers do best which is make things happen, they answer problems, they make the unclear, clear," he said.
Entries came from a mix of specialist design agencies and advertising agencies.
Fitch conceded the jury was initially surprised by the number of entries from advertising agencies, but said this wasn’t a reason for concern.
“Most designers in the world have never heard of Cannes, they’ve never submitted any work to Cannes, they don’t know where Cannes is unless they google it and the Cannes advertisers have not yet reached out to the design community. So, in our inaugural year it is only to be expected that many people in the worldwide design community don’t know about Cannes – that is all going to change. From now on, I can guarantee that the worldwide design community will be rushing to submit work to this jury," he said.
Fitch joked that he was lobbying for the festival name changed to the International Festival of Advertising & Design.

Silver Lion
Saatchi & Saatchi Sydney, Sydney Writers’ Festival, Taking the words to the street

Bronze Lion
Saatchi & Saatchi Sydney, Sydney Youth Orchestra, An Explosive Brand Identity

Australia has dramatically improved its showing in the Press competition at Cannes winning five Press Lions. The result was led by JWT Sydney’s three-gong haul, including a Gold Lion for Olympus, which was a contender for the Grand Prix.
In contrast, New Zealand landed two Lions in Press.
The haul of five Lions for Australia this year though was the best in at least five years – last year Australia won no Press Lions.
Expat Australian and JWT’s global creative boss, Craig Davis, is the Press and Film jury chairman this year and at a press conference today was a little grumpy with some of the journalists’ questions around individual country tallies, particularly another abysmal showing from the United States and the United Kingdom – the US landed just three Bronze Lions and the United Kingdom none. The top tally count went to France and Brazil.

Gold Lion
JWT Sydney, Olympus Binoculars, Campaign

Silver Lion
M&C Saatchi Sydney, Herringbone, Campaign

Bronze Lion
JWT Sydney, Lux Soap 'Cop
JWT Sydney, Johnson & Johnson/Purnell Hand Sanitiser 'Hand'
DDB Sydney, Hasbro/Tonka Toys 'Open Cut Sandpit'

NEW ZEALAND

Gold Lion
Clemenger BBDO Wellington, Land Transport NZ, Campaign

Silver Lion
Saatchi & Saatchi Auckland, Powerhorse Energy Drink, Campaign

Australia matched last year’s lean result in the Cyber Lions competition with one Silver for Soap Creative Sydney for Foxtel. New Zealand did one better, winning a Silver Lion for JWT Auckland’s work on Ford and a Silver Lion to Colenso BBDO Auckland for NZ Book Council's readatwork.com.
Three Grand Prix were awarded this year - to Japan, the US and Sweden although jury president and chief digital officer for TBWA Worldwide, Colleen DeCourcy, said the standard of digital work had “leveled" because more agencies and advertisers were entering the sector.
“As more people enter the space you don’t have the best of breed," she said at a press conference. “We are dealing with a bell curve."
One of the surprises this year was the storming effort by small London digital shop, Lean Mean Fighting Machine, which took out the Cyber Agency of the Year with a the top tally of Lions ahead of Crispin Porter + Bogusky in Miami and Projector, Tokyo.
Lean Mean Fighting Machine has a team of just 20 people. “You don’t need to be a great big organisation to do great work," said the agency’s Creative Partner Sam Bell, who served this year as the UK Cyber judge.

Silver Lion
Soap Creative Sydney, Foxtel 'See something, Feel something'
JWT Auckland, Ford 'Balloons'
Colenso BBDO, Auckland for NZ Book Council readatwork.com

Day three of the Cannes International Advertising Festival and the Aussies and Kiwis are all here in force. The CB Cannes Video Blog hopes to catch the action every day. See the third episode

Australia matched last year’s effort in the Outdoor Lions, winning three Lions tonight with the highest accolade being a silver for JWT Sydney for Olympus Binoculars.
Australia’s other winners were two Bronze Lions for DDB Sydney for McDonald’s and NSW Police.
New Zealand managed a Silver Lion for Colenso BBDO Auckland for Deadline Express Couriers and a Bronze Lion - for Saatchi & Saatchi New Zealand for TVNZ.
While Australia and New Zealand produced an average result this year and the US and UK were abysmal, Asia countries powered this year. The US did land the Grand Prix, however, for BBDO New York’s 'Voyeur Projection Installation' for HBO (pictured below).
Much talk today though was around Asia’s result. Singapore landed one Gold, one Silver and two Bronze, China landed a Gold and Silver, Malaysia two Gold, 1 Silver and a Bronze, Thailand two Silver and a Bronze, India three Bronze, Korea a Bronze and even Qatar managed a Gold.
Outdoor Jury president and executive chairman of McCann WorldGroup, India, Prasoon Joshi, put Asia’s lift this year down to a more upbeat economic outlook by many in those countries and the corresponding drive to work hard for better results.
“People are very, very hopeful about their future," he told journalists. “They are working harder and you can see how curious they are. A lot of that desire to learn is reflected in the work this year."
Australian Outdoor judge, Garry Horner, said there was less Golds awarded this year – nine compared to 19 in 2007. “Clearly it was a tighter year," he said.

Silver Lion
JWT Sydney, Olympus Binoculars, Campaign

Bronze Lion
DDB Sydney, McDonald’s 24 hour store 'Night reflection'
DDB Sydney, NSW Police, Campaign
Colenso BBDO Auckland, Deadline Express Couriers 'Self Destruct'
Saatchi & Saatchi New Zealand, TVNZ TV2, 'Ugly Betty'

Australia failed to replicate last year’s Grand Prix win in Radio, scoring just one Silver Lion for Clemenger BBDO Melbourne's RACV Car Loans ‘Disclaimer’ commercial. The 60-second spot plays on the need for disclaimers in ads, with the majority of the ad taken up with an argument between the man doing the disclaimer and the voiceover man. Written by Paul Reardon and Julian Schreiber, it was entered into Cannes after winning the 2008 Gold Siren Award for best radio commercial of the year.
Reardon, along with Jonas Peterson, was the writer on Clemenger BBDO Melbourne’s Snickers’ ‘Hoedown’ spot, which won last year’s Grand Prix.
New Zealand also won a Silver Lion and two Bronze. Silver was awarded to CB’s NZ Agency of the Year, DDB Auckland won a Silver Lion for the Sky TV 'Knocked Up' Movie Premiere campaign, ‘Who’s This’ and ‘Wrong Number’ at the Cannes Radio Lions, presented tonight. Saatchi & Saatchi New Zealand won two Bronze Lions - for Murphy’s Irish Stout, ‘Incomprehensible Irish’ and TVNZ 'Bruce Almighty' Movie Screening.
A total of 47 Radio Lions were handed out from 1,259 entries. The US dominated the winners’ list with nine Radio Lions, followed by Germany with five and Brazil with four.
The Grand Prix went to Dentsu Tokyo for Canon’s EOS Kiss Digital Camera ‘Shutter Chance’, which dramatises how moments pass you by without a fast-starting camera like the Canon EOS Kiss that starts in two seconds.
Jury president Mark Cross from DDB Chicago, the agency behind the highly successful Bud Light Beer campaign, which again won Gold, said ‘Shutter Chance’ was a fantastic and beautiful spot both in English and its native Japanese.
“It’s timeless, if you look back at this spot in twenty to thirty years from now you’ll realise how strong the idea was. It was a very quick decision,�? says Cross. “It was a very simple spot, it sold the camera extremely well, which is what great advertising is supposed to do and it was produced wonderfully with great use of the radio medium."
There were three contenders for the Grand Prix with BBDO Cape Town’s Marshall Music’s ‘Drums’ and BBDO Germany’s 'Nothing’ for Mercedes-Benz also in the running.

Silver Lion
Clemenger BBDO Melbourne, RACV Car Loans, Disclaimer
DDB Auckland, Sky TV’s Knocked Up Movie Premiere, 'Who’s This?' and 'Wrong Number'

Bronze Lion
Saatchi & Saatchi New Zealand, Murphy’s Irish Stout, Incomprehensible Irish
Saatchi & Saatchi New Zealand, TVNZ Bruce Almighty Movie Screening

Australia won two Bronze Media Lions this year while New Zealand won two Silvers and a Bronze but no Grand Prix for either country unlike the past two years.
Universal McCann Sydney landed a Bronze for Meat & Livestock Australia and JWT Sydney a Bronze for Thrifty.
Publicis Mojo Auckland picked up a Silver for Speights 'Great Beer Delivery', roundly applauded by the judges, who also noted that about half the Media Lions this year went to creative agencies.
Jury members were largely unimpressed with that outcome however, saying media agencies were not as experienced as their creative cousins in entering awards shows like Cannes. They also said creative agencies often took the initiative to enter in the Media category but often were helped enormously with a campaign by media agencies but with no credit.
The Grand Prix went to Swedish creative shop Forsman & Bodenfors although Jury chairman and MindShare global chief, Dominic Proctor, flagged it was his media agency which played a big part in the media strategy for the AMF Pension Fund without credit.

Australian Lions
Universal McCann Sydney, Meat & Livestock Australia 'Grand Slamb' - Bronze
JWT Sydney, Thrifty 'That’s Thrifty Thinking' - Bronze

New Zealand Lions
Publicis Mojo Auckland, Speights 'Great Beer Delivery', Lion Nathan - Silver
OMD Auckland, Sky TV 'Inside The Criminal Mind' – Silver
Draftfcb Auckland, Prime TV 'Scandal in Suburbia' - Bronze

Day two of the Cannes International Advertising Festival and the Aussies and Kiwis are already arriving in packs. The CB Cannes Video Blog hopes to catch the action every day. See the Second episode

Australia has six entries though to the shortlist stage of the Cyber Lions with New Zealand one behind on five. Australia and New Zealand have not done well in this competition since it started in 2003 – last year Australia landed one Cyber, two in 2006 and none in the previous two years. The count is lower for New Zealand – it has landed just one Cyber in five years.
Last year the US took the top spot but Japan, Sweden and Brazil usually perform strongly.
Winners will be announced Wednesday evening, Cannes time.

AUSTRALIA
Host Sydney, Air NZ 'Home Sweet As'
Tequila Sydney, New Line Cinema 'Be Kind Rewind'
Soap Creative, Foxtel 'See Something, Feel Something'
Clemenger Blue, Melbourne, NAB 'Celebration Dance'
Publicis Mojo, Nestle/Billabong Icecream 'Stick'
RMG Connect Sydney, Vodafone 'Web Streaker'

NEW ZEALAND
Saatchi & Saatchi New Zealand, FBI Recruitment 'Isight Hijack'
Saatchi & Saatchi New Zealand, Toyota 'Hilux Motion'
Colenso BBDO Auckland, NZ Book Council 'Read a book at Work'
JWT Auckland, Ford Mondeo 'Balloons'
Publicis Mojo Auckland, Schweppes 'Finders Keepers'

Australia has four entries shortlisted in the new Design Lions at Cannes and New Zealand three.
All up there were 1126 entries in the new category with Germany and India leading the entry count on 154 and 134 respectively. The US (139) and the UK (110) followed while Australia submitted 29 entries and New Zealand 27.
Germany stormed the shortlist tally with 29 entries getting through to the final round, followed by India on 13, the US 10 and the UK 9. Winners will be announced Wednesday night Cannes time.

AUSTRALIA
Saatchi & Saatchi, Sydney, Sydney Youth Orchestra 'Explosive Brand'
Saatchi & Saatchi, Sydney, Sydney Writers Festival 'Word to the Street'
CumminsNitro Melbourne, Clarks Shoes 'Cookie Cutter Feet'
Hulsbosch Sydney, Qantas 'Qantas Identity'

NEW ZEALAND
Publicis Mojo Auckland, Amnesty International 'Make Some Noise'
Publicis Mojo Auckland, Amnesty International 'Freedom Pen'
Colenso BBDO Auckland, Accent Panel & Paint 'Scratchie'

Well-known voice talent manager Kathy Evans has launched her own voice agency, Kathy Evans Voice Management.
Evans has been involved in the management of voice artists and commercial audio production for over 25 years.  Until recently she was senior agent at EM Voices, the agency she created 15 years earlier under the Morrissey Voices brand. After the agency underwent two changes of ownership Kathy is pleased to open her own shop.
Representing some of the best voice artists in Sydney and Melbourne, such as Michael Caton, Libbi Gorr, Simon Westaway and Mike Goldman, her website was launched last week with some great features for ad agencies to help with voice casting:
Check out the new website: www.kathyevans.com.au
Phone:  02 8920 0510
Email: kathy@kathyevans.com.au

SEE ALL THE PICS FROM THE BIG MADC NIGHT:
 
http://www.flickr.com/photos/40104420@N00/sets/72157605510887525/
 
You can download images by clicking on the image, then ‘all sizes’ in the top left hand corner, choose your size and download.

Australia has nabbed the top international ranking in the Direct Lions competition along with the United Kingdom with both countries landing five Lions each. New Zealand won two.
BMF Sydney scored the only Direct Gold Lion for Australia or New Zealand for its work on Goodman Fielder's Wonder Performance Bread (pictured).
Lowe Sydney got a Silver for MTV Networks.
Saatchi & Saatchi Auckland won New Zealand's only two Lions with Bronze gongs for Toyota and TVNZ.
India won the Grand Prix with an entry from JWT Mumbai which flabbergasted the Direct jury, starting out as a direct response ad in a newspaper but which went on to captured India's imagination, ultimately involving hundreds of millions of people.
New Zealand born Canadian judge, Matt Shirtcliffe, executive creative director for Proximity Canada, said Australia's work stood out this year because of its irreverency and humour.
"As a New Zealander living in Canada, it gives me a different perspective," he told a press conference. "Australian work has a very clear tone. Australia seems to do irreverency and humour as well if not better than any other country. It's very very hard not to like that natural Aussie humour."
One of the most notable points this year in the Direct Lions was the abysmal showing of the United States. It had just 75 entries and won no Lions while countries like Costa Rica landed two Gold Lions and
three Silver. Thailand won two Gold and even Latvia managed a Silver.
"We've been discussing that," said US judge Janet Barker-Evans from Draftfcb Chicago. "We're surprised as any one. We did see large agencies making submissions but there's probably a lot of great smaller shops who don't consider entering at Cannes."
Themes this year noted by the Direct jury were an abundance of coffins, seeds, voodoo dolls and concepts involving death. The jury laughed off a question from CB when asked if those campaigns had worked.

Australian Lions

Gold
BMF Sydney, Goodman Fielder 'Ducks'

Silver
Lowe Sydney, MTV Networks 'Welcome Snoop'

Bronze
M&C Saatchi Sydney, The British Council 'Meet your Hero' (Corporate Information)
M&C Saatchi Sydney, The British Council, 'Meet your Hero' (Best Integrated Direct Campaign)
Saatchi & Saatchi Sydney, United Nations 'Voices project.

New Zealand Lions

Bronze
Saatchi & Saatchi New Zealand, Toyota Hilux 'Hilux Motion'
Saatchi & Saatchi New Zealand, TVNZ 'Around world in 80 days'