Graduation for the seven students in WA’s 2008 AWARD School was held at The Vic on Wednesday night. The Sunday Times’ Nikki Sinclair, representing AWARD School national sponsor News Ltd, announced David Donald as this year’s top student. Second was Alexandria Lekias and third was Lydia Burke.
Marketforce senior writer, Murray Laird, co-convenor of this year’s AWARD School with Rare Creative Thinking CD Brett Wheeler, congratulated all seven graduates and said the standard of work overall was very good.
It was especially good see a strong turnout of creative directors and senior creatives from Perth’s major agencies to support the event. Nationally, AWARD School celebrates its 25th year this year and has become the industry’s most important creative training scheme.

Main pic: WA students, Brett Wheeler, Murray Laird and News Limited rep Nikki Sinclair

See all the Perth AWARD School work

The Campaign Palace, Sydney wanted to create a piece dedicated to the summers you have when you're young. When you're free and spontaneous. They worked with @radical.media director Chris Riggert, to get something filmic and natural. There's high and low points in the piece, which makes it credible and authentic.

View the spot

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News Limited and AWARD came together Monday night to celebrate the 25th anniversary of AWARD School, at The Ryan Renshaw Gallery, Brisbane.
Hosted by Brisbane School head, Grant Johnston, News Limited Speaker Kylie Farr and AWARD, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“Even though we had a clear winner, it was quite competitive with a few standouts amongst the twelve putting down some very nice ideas. With more students looking to become art directors it seems the visual ideas are still going strong. Graduation night is the end of four months of hard work and most of students have some work up on the wall to show for it. Well done," says Johnston.
The top student Award went to Andy Rohani who will now go forward for national judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Damien Jolley, and third place to Isabelle Hiew.
The judging panel responsible for selection of the top students and the ‘work on the wall’ were Rem Brujin - Make, Grant Johnston – Clemenger BBDO, Philip Nobay – Gallery, Cristian Staal – Cummins nitro, and Lars Vester – De Pasquale.
 
For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com

From left: Kylie Farr – News Limited, Grant Johnston – AWARD School head, QLD, Isabelle Hiew, Andy Rohani, and Damien Jolley
Featured work:
Insta Dry ad created by Andy Rohani
Insta Dry poster (real roller attached to poster) created by Damien Jolley
 

Tooheys New completed its global beer relay this morning, the journey closing with a 20km 'Sydney' leg from the Tooheys brewery in Western Sydney to the CBD.  
A team of enthusiastic volunteers brought the famous Tooheys New schooner, which had already made its way through New York, Madrid and Cape Town, from the Tooheys brewery at Lidcombe across the finish line at Martin Place – without spilling (or drinking) a drop.
The Sydney leg, which featured 40 runners, a branded Tooheys New beer relay-scooter support crew and a team of logistical staff, and had the resounding encouragement of early morning commuters as it wound its way through the inner west during peak hour. The relay culminated in a free public barbecue breakfast at Martin Place Bar, celebrating the completion of the journey of the sacred Tooheys New beer.
Along the route, runners gave ‘high fives’ to commuters waiting at bus stops on Parramatta Road, people peered out of bus windows as they travelled alongside the runners in the bus lanes, a fire engine racing by sounded its horn, road workers stopped drilling to cheer on the team and cars beeped in support of the runner carrying the schooner of beer.  Some passers-by even stopped to take pictures and record moving images on their mobile phones.   
The Sydney leg of the Tooheys New Beer Relay was developed by communications agency ResPublica, in conjunction with Saatchi and Saatchi, Sydney and Tooheys New.  
The idea to share the coldest beer on Earth with everyone else on Earth for a global beer relay was born from the current Tooheys New Great Beer Ideas campaign, developed by Saatchi and Saatchi. The campaign has been well received by consumers, with thousands of comments and original ‘beer ideas’ submitted via SMS and online.  
Exclusive online-only footage from the global journey is available at www.fortheloveofbeer.com.au.

VIEW THE 'MOROCCO' SPOT
VIEW THE 'AFRICA' SPOT
VIEW THE 'EUROPE' SPOT

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On the strength of several wins over the last couple of months, including Queensland Newspapers, Dreamworld and the national launch of Isuzu Utes into Australia, Junior Brisbane has lured Aussie expat CD Jonathan Drapes back from CDP London. Drapes will assume the role of CD2 at Junior, sharing the role with founding CD, Steve Minon.
“We’re of sufficient size now to warrant a second Creative Director. And of course beyond the division of labour, that also means a second perspective on the work," said CD1 Steve Minon.
CDP London is the legendary agency responsible for the Hamlet Cigars and the Heineken 'refreshes the parts' campaigns. In the time he has spent at CDP London, Drapes has helped rebuild the agency to become Dentsu’s European Agency of the Year.
He starts at Junior in October.

IKEA provides storage solutions for everyone. 303 Perth demonstrates how IKEA does this within the newspaper medium. A top idea, chosen as one of this week's Top 6 on www.bestadsontv.com.

Agency: 303, Perth
Creative Director: Lindsay Medalia
Creative: Richard Berney
Photographer: Nic Montagu

Top Aussie expat planner Mike Daniels is returning to Australia from two years at Goodby Silverstein & Partners in San Francisco to a new gig as planning director/managing partner of Singleton Ogilvy & Mather Sydney, effective November.
At Goodby, the agency which controversially won the Commonwealth Bank account from SOM last year, Daniels was a group strategy director, where he played a lead planning role on the Commonwealth Bank account.
Prior to moving to the US Daniels was a senior planner at Clemenger BBDO Sydney.
SOM is also looking for a new managing director following the decision by Andrew Varasdi to team up with John Singleton and Allan Johnston in starting new agency Banjo.

Highly awarded British creative, Andrew Fraser has been appointed executive creative director of JWT Sydney, filling the vacuum left by the departures of joint ECDs Andy DiLallo and Jay Benjamin in July. Fraser has been a Board member at BMP/DDB, a creative partner at DDB and was formerly ECD at both FCB and Rapier London.
Making the announcement, Noel Magnus, CEO JWT Australia & New Zealand, said Andrew brings with him an enormous amount of experience having created outstandingly successful campaigns. "He’s worked on great brands at a number of equally great agencies."
Magnus made the appointment after a thorough three month global search that involved interviews with candidates from Australia and across three other continents: “He really is a world class talent - and a very nice guy as well,” added Magnus. “His creative talent, results focus and leadership skills are a perfect fit for our Sydney office which had a very successful Cannes Festival."
Fraser's website www.andrew-fraser.com showcases some of his great work - including VW, John Smith's Bitter and Marmite. Fraser’s lengthy list of awards includes: One Show Best of Show; 3 D&AD Silvers; British Television Awards Ad of the year; Clio Hall of Fame; 4 Gold Cannes Lions; 2 Bronze Cannes Lions; Campaign Press Gold; 2 One Show Golds; 1 BTA Gold; Creative Circle Platinum Grand Prix, Art Directors Club of Europe; Eurobest Grand Prix; 3 Creative Circle Golds; 3 Eurobest Golds; 1 Clio Gold; 5 BTA silvers; 1 Clio Silver; 4 BTA Bronze; 2 One Show Bronzes.
Highly awarded ex top Saatchi & Saatchi creative duo, Peter Buckley and Tim Brown have been holding the fort at JWT Sydney since the departure of joint ECDs Andy DiLallo and Jay Benjamin to Leo Burnett Sydney, and will continue to do so until Fraser’s arrival in a few months time.

News Limited and AWARD came together last week to celebrate the 25th anniversary of AWARD School, at The Oriental in Norwood, Adelaide.
Hosted by AWARD Committee Representatives Peter Withy from KWP! and Jim Robinson from Jamshop, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“Rest assured that the advertising industry stands in good stead. It’s great to see that the talent pool in Adelaide continues to grow," says Peter Withy, SA co-School head.
The top student Award went to Chay O’Rourke, who will now go forward for National judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Simone Rister, while the overall best piece was submitted by Belinda Giles.
The judging panel responsible for selection of the top students and the ‘work on the wall’ was: Corey Swaffer  - Martins Integrated, Andrew Millar – Blacksheep Advertising, Parris Mesidis – Showpony Advertising, Jim Robinson - Jamshop, James Rickard – kwp! Advertising, Peter Syndicas – WDM Advertising, and Jeremy Edgerton – Clemenger BBDO, Adelaide.

Images, from top:
Top Student Chay O’Rourke and Dan Demaria - News Limited
Ikea poster created by Chay O'Rourke
Chupa Chups ad created by Simone Rister'

The Campaign Palace Melbourne has named the multi award winning South African team of Gerhard Myburgh and Brent Liebenberg as joint creative directors of the agency, replacing Tony Leishman, effective November 1.
The pair joins from Draft FCB, one of the top three creative agencies in South Africa, where Myburgh served as executive creative director with Leibenberg as his writer and CD.
Palace managing director Tom Cooper said the duo had an outstanding track record and were the ideal choice for the Palace: “There was a lot of interest in the role from top-drawer creatives around the world. Gerhard and Brent have great chemistry and an approach that I think the Melbourne market will find engaging and refreshing. They have deep integrated skills, which is pretty much a pre-requisite for creatives in the SA market and will be of great benefit to the Palace clients."
“Gerhard and Brent haven’t just proven they can do world-class work themselves they’ve proven they can inspire the department around them to do world-class work too. It’s the ‘direction’ part of creative direction all too often overlooked.  I’m thrilled they’re joining us and looking forward to them taking The Melbourne Palace’s creative profile to new heights," added Palace Chairman and ECD, Paul Fishlock.
Myburgh and Leibenberg bring impeccable credentials to the role, with stints at TBWA\Hunt\Lascaris under Tony Granger, and at Lowe Bull with Matthew Bull. They are awarded at D&AD, Cannes, Clio, and The One Show and are perennial winners at South Africa’s local awards, the Loeries. Their client experience includes retail, FMCG, finance, telcos and automotive. 
“Right now, we’re nervous and excited. Nervous because it’s a whole new country with a lot of big challenges. Excited because it’s a whole new country with a lot of big challenges. The Campaign Palace is one of the few agencies that you heard people speak of with reverence as a young creative, and we’re thrilled at the opportunity to be a part of it. That said, it’s all about the work, and we can’t wait to get stuck in," said Myburgh.
The pair will commence at The Palace on November 1.

The annual KODAK AWARD New Director of The Year cocktail function will be held on September 17th at The Water Bar, BLUE Sydney Hotel in Woolloomooloo commencing at 7pm.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year honours outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
Guests will have the chance to view the impressive work from five selected finalists and the overall winner of the KODAK AWARD New Director of The Year will be announced on the night.
VIP guests on the night include the AWARD Award Judges from Australia, New Zealand and Asia and KODAK Greater Asia. Limited tickets have been allocated to AWARD Members, who must RSVP to secure their place. Limited industry tickets are available for purchase.
For booking details visit www.awardnewdirector.com or call the AWARD office on (02) 9699 2999.
The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.
The winner will also be recognised at the AWARD Presentation Evening to be held on November 27th 2008 and attended by up to 800 of the finest industry members from the region.

A new TV and press campaign to promote the launch of IKEA’s 2009 catalogue has been developed by 303, Perth and IKEA (SA and WA) encouraging customers to embrace the concept that ‘Change is good’. The 3 x 15 sec and 1 x 30sec TVCs launched on the weekend and feature couples in typical domestic scenarios – with each demonstrating how making even small changes in the home can be a catalyst for change and that you don’t have to change a lot to get a lot of change.
Says 303 Sydney creative director Julian Watt, who oversaw the creative development on the project: “Our homes are an embodiment of our lives. The campaign takes a look at how our lives are affected by the decorative state of our homes, and how IKEA allows us to change our lives by changing the things that make up our homes.”
Says Beni Hansen, marketing manager IKEA: “The launch of the IKEA catalogue is an important time for us – its our opportunity to remind every household in Adelaide and Perth about the IKEA concept, to introduce new products and ideas, and to show how IKEA provides simple solutions for everyone’s everyday needs. In developing the ads our aim was to focus on the emotional benefits that can result simply by taking the functional step of changing a piece of furniture and how IKEA can help bring about this change.”
Approximately 1 million copies of the 2009 IKEA catalogue will be dropped in Adelaide and Perth during the first week of September.
The 30 sec and two of the 15 sec commercials can be viewed here:
IKEA "Want"
IKEA "Support"
IKEA "Space"

CREDITS:
Creative Director: Julian Watt
Creative team: Mark Fretten, Richard Berney
Director: Robert Forsyth, Factor 30 Films
Producer: Ryan Hodgson, Factor 30 Films
Agency Producer: Phoebe Dunn
Account team: Alan Taylor, Tracey Wilson, Jane Natalizio, Lee Vivian
Beni Hansen (IKEA Marketing Manager)
Laura Radovan (IKEA External Communications Manager) 

This week sees the launch of the International YoungGuns Award’s call-for-entries Quit in Style campaign – a collaboration between Droga5 and a group of filmmakers and graphic artists from around the world.
The site is an extension of an idea from Droga5 to create a new category for this year’s YG Awards, called “Craft in Quitting", which rewards young creatives’ skill and creativity in navigating the choppy waters of work-placements and freelance gigs that invariably make up the early years of a creative career in advertising.
It is the first advertising award dedicated solely to rewarding the colourful world of User Generated Content, an area that sits at the forefront of the industry’s future yet is largely ignored on the global awards circuit. The category requires creatives to submit work they’ve created specifically around the ‘Quit in Style’ theme, and is open to anyone with an axe to grind against their employers – regardless of whether they work in advertising.
The idea fittingly came from Droga5’s youngest team, Ben Smith and Neil McGuirk, in response to a brief from YGAward co-founder Kristian Barnes to develop a call-for-entries campaign that would be even more specific to young creatives:
“Over the last 7 years, YGAward has grown massively and now competes in credibility and scale of entries with a lot of the more established shows. We are very conscious of wanting to keep the spirit and tone of the show true to the original premise, regardless of how wide it now reaches, and asked the guys at Droga5 to think of a non-advertising way of pushing the show’s iconoclastic mantra further. Essentially they came back with a product idea, which in our case is the show itself, and the idea for the site and campaign grew naturally from there."
The “Quit in Style” campaign features a site, www.quitinstyle.com that hosts initial content created by directors in London, LA, New York and Sydney. This body of work will grow as other young creatives upload their ideas to the site.
The project was overseen and directed by Droga5 Sydney’s Creative Heads, Matty Burton and Cameron Blackley, who have designed the campaign as a launchpad for young creatives and directors to host their own content, which will ultimately be judged within the newly created “Craft in Quitting" category and will go on to win a specially made Matt Black Bullet at this year’s YGAward.
As Matty Burton explains, although the tone of the campaign is outrageous, the idea behind it is firmly based in reality: “Some of us are still young enough to remember the lashing we got as juniors coming up through the business. It’s a bit of a rites of passage thing, like army boot camp, but with less sleep and more beatings! Quit in Style is designed to become a sort of secret 'Fight Club' for junior creatives, where they can meet to compare war stories and more importantly ideas of getting one over on their slave master CDs before they move on to the next challenge. It’s basically a tool-box for the underdogs."
Cameron Blackley thinks the content they’ve pulled together will grow fast once young creatives start to get involved: “We’ve created over 25 films thanks to collaborating with directors from as far away as HungryMan in New York and greatguns in Los Angeles but I think it’s just the beginning. Juniors are nothing if not crafty, and when they realise they can become infamous as well as win a specially made Matt Black Bullet through this thing, I reckon they won’t need too much encouragement to pull out the camcorder."
The YGAward call-to-entries campaign includes web, print, poster & DM.

Entries to the 2008 YGAward close on Friday October 17 2008. This year’s Jury Chairman is the outgoing JWT Worldwide CD Craig Davis. Winners and finalists will be announced on Monday 8 December 2008.

View the video

www.quitinstyle.com
www.ygaward.com

CREDITS
AGENCY: DROGA5: Matty Burton, Cameron Blackley, Ben Smith & Neil McGuirk, Southpaw
PRINT: Toko Design (toko.nu)
FILM: Hungry Man (New York); greatguns (Los Angeles); Arithmetic, 8 Commercials, Guillotine (Sydney)
WEB: The Farm (Sydney)

Britain's The Sun newspaper delivered a triumphant message to beaten Aussies yesterday after Britain scooped an impressive 19 gold medals – against Australia's total of 14. The paper drove advertising vans around Sydney and London with a billboard asking the Aussies “Where the bloody hell were you?" It mimicked Australia's famous (and now defunct) tourism slogan: “Where the bloody hell are you?", created by M&C Saatchi, Sydney.

The Age and MADC present Creative RAW 2008 Awards – Friday 19 September.       
Creative RAW is a creative workshop to unearth Melbourne's best upcoming talent and inspire creative teams to create standout newspaper advertising. Copywriters and Art Directors currently within the industry who have less than three years experience are invited to spend the day on Friday, September 19 from 9am to 6pm at Fad Gallery in Chinatown where they will be given a secret newspaper advertising brief presented by the 2008 Creative RAW Chairman - Emma Hill from Clemenger BBDO Melbourne.
The teams will have the day to create a campaign, using only paper and markers and the winning team will get their work turned into finished executions which will appear in The Age, plus a stellar prize!
Enter your team in Creative RAW online by September 5, 2008 and find out if your junior team’s idea is good enough for gold!

The MADC recently called for nominations for the 2008/2009 committee and had a great response. They are looking to replace 3 outgoing committee members and due to the healthy response, it is now up to you to decide on three from the list below to represent you!
List of Nominees up for election (in alphabetical order of Surname):

Mick Bakos, Senior Art Director, DraftFCB
Nick Condon, Managing Director, DDB Melbourne
Fiona Currie, Business Manager, Complete Post
Corey Esse, Head of TV, Publicis Mojo
Gavin Heron, Creative Director, Visual Jazz
Candy Hertz, Junior Writer, Grey Melbourne
Ed Howley, Junior Art Director, AJF Partnership
Jim Ingram, Writer, George Patterson Y&R
Jeff Jaffers, Producer, Complete Post
Stanley Johnston, Senior Writer, Wunderman
Hamish Macdonald, Executive Producer, XYZ Studios
Sammi Needham, Creative Director, Visual Jazz  
Annie Price, Associate Creative Director, The Foundry
Frank Trobbiani, Art Director, Marmalade

What do you need to do? Elect online by Friday 5 September and choose 3 people you would like to represent you on the MADC Committee
 Is there a voting eligibility requirement? Yes – Only Full and Financial members of the MADC are entitled to vote - Student, Associate and Affiliate members are NOT eligible to vote
 

 

Publicis Mojo Sydney has created a new campaign to reposition Camry, one of Toyota’s flagship brands.
The multi-channel campaign brings to life the inspiration and dedication that goes into every part of creating a Camry, and is headlined by a thoughtful 60 second spot, directed by Nick Gordon of Academy London.
The campaign is also supported by a series of 15 second spots that highlight the inspiration behind some of Camry’s features, along with print, outdoor and digital concepts, including the new camry.com.au site.  
Says Publicis Mojo Creative Director Micah Walker: “I think we’ve helped tell an original story about a car most people think they know everything about and set up a long term strategy for Camry while doing so. We’ve had a lot of people working their tali off over the past seven months to make it happen, agency, client and production side, and I hope they’re all proud of it."
Toyota’s Corporate Manager for National Advertising Scott Thompson said the intent behind the campaign is to get people to re-evaluate the Camry and see the strength in all of the thinking that’s gone into it: “We really felt we needed to find a new way to talk about Camry, and another ad full of cars shots and meandering voice overs just wasn’t going to reframe the conversation. The idea of 'Every Bit Brilliant' and Mojo’s execution of it, we believe sets us on the right path. It’s not like other car advertising and at the same time it just feels so right for our brand."
The campaign goes to air tomorrow night (Saturday, August 23).

View the first spot
View the second spot
View the third spot

View the print ad

CLIENT: Toyota Motor Corporation Australia
Peter Webster, Scott Thompson, Loretta Law, Hannah Roy & Lisa Sutherland

AGENCY: Publicis Mojo Australia
Creative Director: Micah Walker
Creative Team: Paul Sharp, Jon Rosen, Mike Burdick
Account Management: Amanda Wheeler, Sara McConkey, Katrina Borghetti
Strategic Planning: Ian Cassidy
TV Production: Sacha Loverich

PRODUCTION COMPANY: Academy Films, London
Director: Nick Gordon
Producers: Sally Campbell, Laura Kanerick
DoP: Olivier Cariou
LINE PRODUCTION COMPANY: GoodOil, Sydney
ANIMATION & POST PRODUCTION: Fuel VFX, Sydney

PHOTOGRAPHER: Greg White, London

A series of ads for the Motor Accident Commission South Australia has been announced as the June/July winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
The creative team from Clemenger BBDO Adelaide wins an all expenses-paid trip to the 2008 Caxton Weekend.  
Andy Blood, Group Creative Director of TBWA/Whybin, Auckland and the judge of the June/July competition, said about the winner: "I'll never know if I would have read them in print, which is a shame. I would've liked to be surprised by them, as opposed to reading them for a competition. But they're well written, and they look good. (With shades of Eugene Chong). And I do like the wrap up: ‘If you do drugs and drive you will be caught. That's the reality.’"
An honourable mention also went to BWM Sydney for their BigPond Games Fusion series and to Marketforce Perth for their ad for the Office of Road Safety, WA: Judges Comment: "I like the BigPond small space campaign and the Drive Safe Seat Belt X-ray image. The seat belt device 'keeping families together' has been done before, but there's no mistaking the power and simplicity of this image. I like it a lot."
The August/September competition is now open for entries and it’s the last chance to win a trip to this year’s Caxton Awards Weekend. It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

WINNER
Client: Motor Accident Commission South Australia    
Agency:  Clemenger BBDO Adelaide            
Creative Director: Greg Knagge
Copywriter: Johnny Velis
Senior Art Director: Geoff Robertson
Art Director: Brenton Canty

HONORABLE MENTION
Client: BigPond
Agency: BWM, Sydney
Copywriter: David Shirlaw
Art Director: Paul Bennell

HONORABLE MENTION
Client: Office of Road Safety
Agency: Marketforce, Perth
Creative Director: Andrew Tinning
Copywriter: Tom Wilson
Art Director: Steve Lorimer

Creative legend Ron Mather has parted company with Tony Greenwood to start his own company, It's the thought that counts. The multi-awarded pair formed The Cavalry in February, 2007 - Greenwood had been most recently Group Creative Director of Clemenger BBDO Melbourne while Mather was Chairman of Clemenger BBDO Melbourne.
Says Mather: "Tony is still continuing on and there's no bad feelings,I just thought I would rather do my own thing."

Meanwhile, Mather is holding an exhibition of his own paintings next month, entitled 'Expressions of Interest', in Moonee Ponds and all are invited.  Download the PDF:
Expressions of interest_Invite.pdf 

The News Limited AWARD School Perth graduation party will be held Wednesday 27th August 2008.
The event will showcase an exhibition of the best work from the Perth 2008 AWARD School graduates, announce the top students and celebrate the School’s 25th Anniversary.
For over 25 years AWARD School has nurtured the creatives of tomorrow. While embracing major developments in technology and media, AWARD School still continues to focus on the most important thing, the idea.
Free door passes will be allocated to students, tutors, lecturers and judges but if you wish to attend one of the biggest industry events of the year, a very limited number of tickets can be purchased. Please contact Hannah Morden at AWARD on 02 9699 2999.

Simplot Australia is building its Birds Eye nest, propelled by the launch last week of a new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne.
The new Birds Eye creative platform, 'An Eye for Good Food', represents a marked change in the brand's positioning. An animated bird is the focal point in the new campaign.
It is the first work to emerge from BWM Melbourne since the agency won the $12 million Simplot marketing account in April, which includes the Birds Eye, I&J and Edgell brands.
BWM's appointment by Simplot provided the impetus for the agency's expansion in Melbourne, with a permanent team now based in Photon Group’s South Yarra offices. 
Three Birds Eye product launches will support the new campaign - Stir Fry Flavour Infusions, Golden Crunch Monster Chips and Oven Bake Lightly Seasoned Fish. These products will be launched during August and September.
Jamie Mackay, Partner at BWM, said the agency's Melbourne team was energised by the enthusiasm and ambition of their new client: "We are really excited about helping Simplot in their pursuit of buyers of frozen foods, particularly families, and strengthening their brand loyalty," says Mackay.
"Our campaign will connect with consumers visually, particularly through the animated Birds Eye Bird, which communicates understanding and empathy with the wink of an eye."
The campaign uses a range of media, incorporating TV, magazines, outdoor and digital components, plus in-store demonstrations.
BWM's Melbourne-based creative director Rocky Ranallo, with executive creative director Rob Belgiovane, oversaw the creative development of this campaign.

View the Stir Fry Flavour Infusions spot

CREDITS
Simplot Marketing:  Tara Lordsmith, Sam Laycock and Suzanne Harman
Agency: BWM, Melbourne
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Creative Group Head: Jenny Barnett
Strategic Planning: Jamie Mackay
Account Management: Katie Molloy
TV Department:  Whitney Hawthorne
Director:  Barton Landsman
Producer: Marge McInnes
Production Company: @radical.media

Digital v Anti Digital: Annual launches 18 September
The best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on 18 September. Designed by Neville Brody from Research Studios exclusively for D&AD membership, the book is themed ‘Digital vs Anti Digital’.  For the first time this year, all of the work will be published online, as well as in the iconic book.
The book includes hyperlinks to videos with judges from the D&AD Awards 2008, interviews with creatives on the future of the industry, and most importantly, links directly to the work. The online Annual is created by Kent Lyons and inspired in look and feel by the book design. D&AD members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end.
Says D&AD President Simon Waterfall: “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes  - what a great time to be a part of this industry."
D&AD membership can pick up their copy of The Annual at the launch on 18 September at the Royal College of Art in London. The launch coincides with the opening of D&AD’s first exhibition of all 45 of its Annuals. Part of the London Design Festival, "Pencil – 45 Years of Creativity from the D&AD Annuals" will be open from 19-23 September.

The D&AD Annual is available to D&AD members. The only way to receive a free copy of the 2008 book is to join D&AD before 31 December 2008.  Contact emily@dandad.co.uk for further information on the different ways to become a member.

Over 400 entries have been received for the 2008 Caxton Award Program, an increase of 5% on 2007 entry numbers. Entries will be judged on 26 August with winners announced at the Caxton Awards Weekend Seminar to be held 24-26 October at Sea Temple Resort, Port Douglas. Once again a prestigious judging panel has been selected to review entries and select category Caxton winners. The 2008 judging panel to be chaired by Paul Catmur of Barnes, Catmur and Friends, Auckland is outlined below:


Chairman of Judges
Paul Catmur, Barnes, Catmur and Friends, Auckland
 
Judges
Pete Baker, The Glue Society, Sydney
Rowan Dean, Euro RSCG, Sydney
Jay Benjamin, Leo Burnett, Sydney
Julian Watt, 303, Sydney
Dejan Rasic, Colman Rasic Carrasco, Sydney
Rocky Ranallo, BWM, Sydney
Michelle Galluzzo, M&C Saatchi, Melbourne
Christy Peacock, Publicis Mojo, Melbourne
 
Bookings for the Weekend Seminar and Awards presentation are now open. Numbers are strictly limited so be sure to guarantee your place soon. 
 
Delegate booking forms can downloaded at www.thecaxtonawards.com.au
 

Sydney shops The Glasshouse and Oil Communications have entered into an agreement to merge and become one of Australia’s largest independent creative marketing services agencies. 
To be finalised by September 1, 2008, the combined business - yet to be officially named - will have a staff of 50 people and will service clients in the automotive, beverage, telecommunications, retail, financial and public services sectors.
According to Peter Hosking, Director of The Glasshouse, the strategic fit of the two companies is ‘ideal’: “We have both built our businesses around having well credentialed, senior people making a personal commitment to working closely on their clients’ marketing programs. Culturally, the two businesses are already very similar," he said.  
Matt Vandermark, the creative director of Oil, who will join the management team of the merged agency, agreed: “Both agencies are nimble, no red tape, hard working creative problem solvers – that’s the space we both have
been operating in and will continue to do so," he said. 
The strategic and creative work that will be managed by the combined entity will include digital marketing, direct marketing, design, advertising, store merchandising and internal communications.
The new agency will operate from the CBD premises of The Glasshouse.

He’s worked with pop stars like Kylie Mingoue and Janet Jackson, with brands such as Nike, LG and Toyota, and with agencies including Wieden + Kennedy and Ogilvy & Mather. Curious Film Australia has lured Keir McFarlane back from the United States to join its roster of directors. 
“When Keir decided to base himself back in Australia, we were keen to get him on board. He’s an accomplished director who has an ability to tap into the latest cultural trends to create work that is stylish, original and compelling," says Pete Grasse, executive producer at Curious Film Australia.
McFarlane began his career as a director for Australian music videos, when his work was selected for the Cannes New Directors Showcase. Shortly afterwards, he made his debut in the United States, winning Best Male Video at the MTV Music Video Awards for Tom Petty’s ‘Mary Jane’s Last Dance’.
Today, his reel includes spots for Nike (Wieden + Kennedy), Chrysler (FCB) and Panasonic (Leo Burnett). More recently, he has shot spots internationally for Toyota, Visa, Nike and Lexus.
Says Grasse: "Today, Keir brings an intuitive approach to the craft of filmmaking and keeps firmly abreast of visual trends. He is a versatile director who brings the glamour, excitement and pulse of Hollywood studios into a commercial context, creating work that’s consistently flawlessly crafted."
In 2007, McFarlane turned his talents to feature films, directing the London car chase sequence in Jerry Bruckheimer’s ‘National Treasure Book of Secrets’. When he’s not shooting films or TV commercials, he remains passionate about music. He continues to collaborate with agencies in the United States and Asia Pacific from his new base at Curious in Sydney. 

Make sure you catch Rob Belgiovane's regular 'Bestadsontv.com' segment on Channel 9's TODAY Show, this morning at 8:40am. (The segment is on every second Monday.)
Then check out the bestads site to catch up on the latest work from around the world.

VIEW AUGUST 4 SEGMENT

Kate Catalinac from Saatchi & Saatchi NZ has been selected the International Young Guns Award's YoungGun of the Month for July, her NZ Army 'Toy Soldiers' Campaign, while the Student YoungGun of the Month was won by Todd Grinham and Zac Sax from Miami Adschool for their SmokingLung.com idea.
CLICK HERE to see their work showcased.
Thanks to hot Aussie expat Leo Premutico from Johannes Leonardo, New York for taking the time and encouraging young talent through Younggun of the Month. Premutico also provided some overall feedback on the last three months of submissions: "In 2 out of the 3 months the student winner was, in my mind, better than the professional winner. A reminder for any young creative that the only thing stopping you creating something great is the belief that you don't have the experience to. Book Council, Colgate Smile and Smoking Lung are all proof of the impact young talent can have if you create work inspired by the ultimate judge of your message, the recipient."
Josh Lancaster from Colenso BBDO, Auckland has taken up the gauntlet from Leo for the next 3 months. Make sure you welcome him by inundating him with your work. Don't forget to enter your work into the August YoungGun of the Month competition and be affirmed as upcoming young talent.

Hot young creative team Michaela Brown and Allie Buckle have been lure to Clemenger BBDO, Sydney.
The pair met at AWARD school in 2006 and, realising it was love at first sight, they joined DDB Sydney through the Launchpad program. Working with ECD Matt Eastwood and CD Steve Back they worked on developing their book and gaining experience with clients such as Continental, Hasbro, Johnson & Johnson and Wrigley’s.
It was here they scored 2nd place in the News Ltd Young Lion creative competition.
From DDB, they moved to the ‘long white table’ at JWT Sydney to work with joint ECD's Jay Benjamin and Andy DiLallo on clients Kellogg’s, Sheridan, Thrifty, Olympus, and HSBC to name a few. During this time they won a 'Could be a Caxton' award for 'Sophie's Memories' and a trip to the Caxtons in Port Douglas in October.
At Clemenger BBDO Sydney they will be working for ECD Richard Maddocks and deputy CD Guy Rooke and say they are looking forward to getting stuck in and creating some new and exciting work.

Three Melbourne shops feel better now: George Patts Y&R, Badjar Ogilvy and incumbent M&C Saatchi are on the final shortlist for the Medibank Private business from a long list of 14 agencies. Trinity P3 is conducting the pitch.

Utopia Films director Lena’s short film ‘Capoeira Girl’, has been viewed by over 550,000 people on You Tube. When Utopia posted the film on YouTube they didn’t tell anyone about it, not even the cast or crew. They were just curious to find out if the film would find an audience. Without any marketing or seeding the film has been embraced by a huge global audience, that just keeps growing. 100,000 + new viewers are now tuning in each month to check out ‘Capoeira Girl’.
'Capoeira Girl’ is now the YouTube Australian #15 Top Favourite (of All Time) film & animation. It is still moving up the YouTube charts. People from all around the world are passing the film on, adding it to their favourites, rating it and making great comments about it.
‘Capoeira Girl’ was commissioned for the Diet Coca-Cola Films online, month long, Film Festival. Where it took out the best film honours by being voted by the audience the #1 Diet Coca-Cola Film.
The brief given to Lena (left) from Singleton Ogilvy Mather, Sydney was to write and direct a film under three minutes that demonstrated how Diet Coca-Cola gives you Vitality to Bounce Back into your day. (A Diet Coca-Cola Bottle, lid, or cap etc had to be seen somewhere in the film) Having a love of martial arts and action flicks, she decided to test her skills by creating an action flick of her own. Lena approached the project with her trademark passion and energy to create her beautiful, dark & moody action film, ‘Capoeira Girl’.
Check out Capoeira Girl on You Tube.

www.utopiafilms.com.au

Ty Montague and Rosemarie Ryan, Co-Presidents of JWT New York, have announced Sean Boyle, 40, as the agency's new Global Planning Director overseeing all of the JWT global networks’ planning.
“We are really excited that Sean will be joining us," said Montague.  “He has a top drawer pedigree with a vast bank of client and brand experience. Plus, he’s a great Irish story teller."  
Boyle joins JWT from Saatchi & Saatchi, Asia where he was Regional Director of Creative Strategy and Planning for the last five years based in China and Thailand.  He previously worked as Planning Director of both SRVT-BAM and Principals in Sydney and in Singapore as Planning Director at BateyAds.
With a career that spans 22 years and two sides of the globe, Boyle has worked with key accounts such as Ford, Guinness, Unilever, Nestle, Procter & Gamble, Singapore Airlines, Sony and Mercedes Benz. He began his career in 1987 at O&M, Dublin and was a Board Director of CDP & Associates from 1990-1996.
Boyle is a regular columnist with many trade publications around the world, has lectured and trained advertising students through Award School in Australia and has won creative advertising awards as a writer.  He has also produced a feature film - The Long Lunch - which was released in 2003.
In an email to CB, Boyle pulls no punches explaining his move to New York: "I'd kinda hit a wall with Saatchi & Saatchi and my perspectives on where planning needed to go, differed wildly from the senior management of that company. This is a shame cos Saatchis is a great brand and I was sad to leave it. I'll particularly miss the special partnership (and friendship) I had struck up with Creative Director, Andy Greenaway.  I then had a kinda aborted couple of months back in Sydney where I found the industry had regressed spectacularly over the five years I was overseas.  Sydney agencies continue to be ruled by rank conservatism... fear... disturbing politics, idiot accountants and a wanky creative clique that needs to be broken up quickly. I have no idea where the concept that an unchallenged client is a happy client actually came from but it seems to be the mantra preached by most CEOs and Senior Account Directors in the majority of ad agencies in the country.  There is too much research...particularly pretesting...and not enough intuitive bravery.  The agencies that we used to look to for forward thinking and subversion have all been bought up and sold out. The only glimmer of hope to me is that Droga 5 do something...tough, but not impossible. They are certainly the first Sydney agency I'd talk to if I suddenly turned into a client in the morning! Still, as an underdog Irishman, it's fantastic to see the Kiwis kicking Aussie ass when it comes to great thinking and great creativity!
"And so to New York. I'd been putting off working in London and New York for a long time. Probably cos I was scared. Unsure as to whether I was capable of doing the job. JWT have, in Worldwide Planning Director, Guy Murphy, one of the most inspiring and respected planners in the world at the helm.  I had also worked with Craig Davis in my time at Saatchi and between the two of them they convinced me that JWT really was changing.  Of course one only has to enter the building here in New York to see that this is the case.  Rosemarie Ryan and Ty Montague are equally charismatic leaders who have totally turned this office around.  It looks, feels and acts like an ad agency that knows...really knows...that this business is all about producing great work. I am very excited at this new opportunity...especially as I just turned 40 and the only other realistic option was to get my belly-button pierced and buy a Lamborghini!" 

The Campaign Palace Sydney Managing Director Lindsey Evans has announced she will leave the agency early next year.
Evans, who has led the revival of the Sydney Palace office over the past three years, says she will take time out to consider her next move, which is expected to be her own business.
A worldwide search is already under way for her replacement. 
Y&R Brands Group CEO Nigel Marsh said that while disappointed at Evans’ decision, he appreciated her desire for a change: “I did everything I could to persuade her to stay; and while I am truly sorry that she will be going, I am delighted she is leaving an agency in such great shape and also that she has agreed to stay and work with us to find a successor to build on her legacy."
It is widely recognised that in her time at the agency, Lindsey has transformed The Palace with an impressive new business performance and a vastly improved and diversified creative offering.
Says Paul Fishlock, Palace ECD and Chairman: “Lindsey is one of the most inspiring and passionate leaders I have ever worked with and when she leaves it will be the end of another great chapter in the Campaign Palace history...  But great people leaving is the price you pay for having great people. More than most I can understand that when you get the fire in the belly to do your own thing, you’d never forgive yourself if you didn’t go for it.
“Given it’s one of the best jobs in the country, it’s no surprise several top calibre candidates have already been identified. And Lindsey will be on board until next year, which will give us the time to find the very best person for the job – professionally and culturally."
Says Evans: “it was a very, very difficult decision for me. The Palace is such an iconic brand with wonderful clients and some of the most beautiful minds and stunning personalities I have ever had the pleasure of working with. But with the business in good health it is the perfect time for me to pursue other aspirations.
“I know that Nigel shares my vision and ambition for the Palace and I am confident that he and the Palace team will put the right person in place to build on our success and achieve it." 

Aussie expats Samira Ansari (Saatchi & Saatchi Paris) and Georgina Hofmann (Karmarama London) will team up to join JWT New York next month to work closely with sister expat, ECD Sarah Barclay. Barclay works on Johnson & Johnson, Cadbury’s Trident, Bubalicious and Halls, and is global ECD on Schick.
Ansari and Hofmann both started their careers at Cummins and Partners in Melbourne followed by a stint at Y&R. They departed four years ago for jobs in Paris and London.
Their combined experience includes work on the launch of Virgin Airlines in Australia, Cadbury Schweppes, GM Holden, Toyota, T-Mobile, Pipex, Nestle, Ariel Europe, Amnesty International, IFAW and MTV.
"We've been friends for such a long time and have always ended up at the same agencies. So, we figured it was about time we teamed up and made some noise. We're pumped to do some great work by mixing things up a little and figured there was no better place to do it than in NY with Sarah."

John Curran of Cherub Pictures has directed the latest Telstra BigPond commercial, featuring their much loved father and son team, Patrick (played by actor Patrick O’Meara) and Daniel (Brandon Fraser). This ongoing series began in 2005 with Rabbits and has continued through Scotsman, Kombi and Collingwood, up to this latest installment Australia Day.
Curran is best known for directing the feature film The Painted Veil starring Naomi Watts and Edward Norton, released in April of this year to rave reviews. Previously his feature film work has included the multi-award winning Praise (1998) starring Sacha Horler and We Don’t Live Here Anymore (2004) starring Naomi Watts and Laura Dern.
Curran returned to Australia specifically to direct the Australia Day Telstra BigPond TVC, working in collaboration with Cherub Pictures’ Michele Bennett as producer.
The scene is set at a parent / teacher interview discussing Daniel’s performance at school. Classic Australia Day activities are discussed, but it seems that perhaps Daniel can still “learn more with BigPond broadband", the concluding line of the TVC.
Working closely with agency BWM Sydney, Curran aimed to retain the integrity of the original style of the first TVC, with understated performances that are comically timed to perfection. Using the same location and actors from the previous ads, Curran has created the perfect 5th installment to this 3 year series that highlights the global trend towards storytelling in advertising.
www.cherubpictures.com.au

News Limited and AWARD came together last Thursday night to celebrate the 25th anniversary of AWARD School, at Catch Bar in Hobart.
Hosted by AWARD Committee representative Jimmy Clough, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
"Who needs a Top 10 when you've got a Top 6? Ok, so we only had 6 Students in total, but regardless, the Graduation night was a great chance for students and lecturers to reflect on the long hours and the hard yards that have been put in over the past months. AWARD School Hobart has again produced a group who have absorbed, learned and created ideas. And that's what AWARD School is all about," says Jimmy Clough, TAS School head.
The top student Award went to Calli Crump (left), who will now go forward for National judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Mat Wearne, and third place to Jessica Croome.
The judging panel responsible for selection of the top students and the ‘work on the wall’ was: Adrian Bell  - Clemenger Tasmania, Chris Bellears – Clemenger Tasmania, Nathaneal Jenneret – Gray Matters, Jimmy Clough - Red Jelly, Peter Choraziak - Red Jelly, Andrew Timbs - Red Jelly.
AWARD wishes to thank the following for their involvement in lecturing and/or tutoring in TAS: Red Jelly, Gray Matters and Clemenger Tasmania.
News Limited AWARD School will host its Queensland Graduation party on August 25th, 2008. For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com

Main pic (L-R): Mat Wearne, Erika Jarvis, Calli Crump, Marcus Saunders, Jessica Croome, Nathan Jones.

Winning work (from top):  Calli Crump, Jessica Croome and Mat Wearne.

The hard-hitting Animals Australia radio campaign, 'Lucy Speaks', via Razor Sydney, has received unprecedented public sympathy, with donations flooding in to keep the campaign running.
"We only had enough money to pay for a week's worth of air time in the capital cities," says Glenys Oogjes, Animals Australia's executive director. "But the overwhelming public support means we are now in our fourth week … and I don't know how long it's going to last."
The Pork Industry is feeling the heat, with senior executives of Australian Pork Ltd rallying together this week to try and counter the campaign.
The radio spots, via Razor Sydney, feature a young girl voicing the miserable life of a factory-farm pig kept in confined quarters.

Listen to the spots:
PREGNANT
STALL9J
DARK IN HERE

Agency: RazorJunior, Sydney
Executive CD: Josh Moore
Copywriters:  Josh Moore, Nigel Clark, Danny Brown
Sound Engineer: Simon Lister @ Nylon
Producer: Liz Coleman
Suit: Miss Becky Brown

CB caught this programme yesterday on Radio National's Media Report. It's about the renewed interest/controversy surrounding the advertising industry brought about by the Gruen Transfer. The programme includes views from AFA chairman Mark Champion, Clemenger BBDO Melbourne chief Peter Biggs and freelance copywriter, Jane Caro.

 

Steve Wakelam and Ian Williamson, most recently of BBH London, have joined Publicis Mojo Sydney in a continued revamp of the creative department. They bring with them Cannes Gold and Silver and multiple D&AD pencils, including a host of recent global medals for their Levi's spot, 'Dangerous Liaison'.
Before BBH, Williamson worked for WCRS and HHCL in London. Wakeham had previously spent time at D’Arcy and Burnett in the UK as well.
Says Micah Walker, creative director at Publicis Mojo Sydney: “It’s hard to find good teams, and Steve and Ian are a very, very good team. I admired their work while in London and we’re all genuinely excited to have them join us here in Sydney. They could’ve gone about anywhere they wanted."
The pair also seemed keen: “We’re really excited about joining Mojo and believe they’re genuinely striving to do great things. We both admired Micah’s work at Fallon and see this as a great chance to work with someone of his caliber – he’s a brilliant creative but also a really nice bloke. And after meeting Graeme, Darren and Micah we could see that they’re all really committed to making a big difference in the agency and that’s something we want to be involved in. It’s an exciting time at Mojo."
The pair join a number of new faces in the creative department at Mojo since Walker’s arrival from Fallon. Say Walker: “I’m about as impatient as they come, but I feel great about the direction we’re moving in as an agency, and Graeme and Darren have really been supportive in helping make that happen. This next year’s going to be exciting for us."

Melbourne’s Apartment Bar was brought to life on Wednesday night when major sponsor News Limited and AWARD came together to celebrate the 25th Anniversary of AWARD School.
Hosted by the original founder of the course Ray Black, AWARD Committee representative Jim Ingram, and AWARD General Manager Lucy Mckee, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“We were all very impressed by the standard of work. In fact, it was bloody hard to decide on a top 10, because there was a whole pile of books that were in the running. It’s actually a bit scary looking at the work on the wall knowing that these guys are chomping at our heels..." says Jim Ingram, AWARD School head, Victoria.
The top student Award went to Annie Egan (pictured with News Limited's Andrew Hockley) who will now go forward for national judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Stefan Raabe and third place to Tobias Cummings.
These students, along with remaining top 10 - Josh Armstrong, Nathan Burley, Garret Fitzgerald, Stephen Joss, Tom Kearney, Josip Kelava and James McKinnon - are eligible to join the ADSHEL Create AWARD Craft program in September this year.
The judging panel responsible for selection of the top students and the ‘work on the wall’ included: Jim Ingram & Ben Couzens and Ben Coulson (George Patterson Y&R), James Procter (cumminsnitro), Grant Rutherford (DDB Melbourne), David Ponce de Leon (Lifelounge) and Brendon Guthrie (Grey Worldwide).
For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com

Main pic: Andrew Hockley - News Limited Gold sponsor, Ray Black - course founder, Jim Ingram and Ben Couzens - AWARD School heads VIC, mix it with AWARD School Top 10 students Josip Kelava, Annie Egan, Stefan Raabe, Josh Armstrong,James McKinnon, Tobias Cummings,  Nathan Burley, Garret Fitzgerald, Stephen Joss and Tom Kearney.

SEE ALL THE PICS FROM THE NIGHT

Some of best work this year (from top): Harsh Kipadia; Annie Egan; Chris Hamill; Lee Phllips and Nathan Burley.

Steve Coll, writer and creative group head at Leo Burnett, Sydney, is leaving the agency and moving to AMV BBDO, London.
Coll told CB: "Leo's is an agency with a unique ethos and atmosphere, and I'm sad to be leaving. It's been a good, enjoyable few years at Burnett's, writing stuff like the Inner Child for Maccas and Bundy 'Only in Australia' for the lads at Diageo. I've especially enjoyed working with Andy and Jay over the last few months. Those two guys have brought an immense amount of new talent and passion into the department, so I wish them, and everyone else, the very best of luck for the future."
During his three years at Burnett's, Coll has been awarded at Cannes, The One Show, Clio and AWARD.
Says Leo Burnett joint ECD's, Andy DiLallo and Jay Benjamin: "We're bummed to see someone of Steve's calibre go but equally pleased to see him get the chance to chase something he has been after for a long time. We wish him the best and hope one day he decides to come back to Australia." 

Nominations for Melbourne Advertising and Design Club Committee positions are now open.
The improvement of the club is only possible with a committee of hardworking, inspired individuals. When nominating, choose people whom you respect, whether from near or afar. Put work ethic and passion for the Melbourne industry above profile. We’ll be looking for diversity of disciplines to make up the committee; you must also obtain that person’s consent before nominating them and ensure that they are a MADC member.
The Committee meets monthly for 90 minutes (usually early on a Wednesday morning).  Sub committees are formed to concentrate on specific projects such as Judging, Awards, Mentors, Events and Sponsorship.  Sub committee activities generally involve a few additional hours each month.
Should you wish to nominate yourself and/or others, please complete the online Nomination Form by no later than 5pm on Wednesday 13th August, 2008.
For further information please do not hesitate to contact the MADC office on 03 9645 6550 or via email info@madc.com.au


 

Nick Reynolds, one of Australia’s most talented comedy performance directors, has joined Curious Film in Sydney.
In 2006, Reynods came under the international spotlight after directing the hugely popular ‘Lynx Jet’ campaign for Lowe Hunt, Sydney which stars a bevy of hot air hostesses in very short mini-skirts - one of the most awarded campaigns in the world that year. 
"I’ve had so much fun cutting Nick’s new Curious reel. He’s done a remarkable set of first-class award winning work. The majority of which is acutely funny material that I wasn’t aware was his," says Pete Grasse, at Curious Film Australia.
In 2004, Reynolds directed the ‘Plastic surgery’ spots starring Sir Richard Branson for Virgin Credit Cards, which bagged three DM Gold Lions for Leo Burnett. He won Gold for Lowe Singapore in 2002, Bronze for ‘Axe’ in 2003 and picked up a finalist for ‘Just Married’ for Saatchi NZ in 2005.
Although Reynolds disguises his blokey sense of humour behind a relatively charming façade, he is in fact one of the most observant, funny and accomplished performance comedy directors in the industry.  
He enjoys an enviable career collaborating with agencies in Australia, Asia, Europe and the United States, directing spots that involve beautiful women, exotic locations, ridiculous story lines, hilarious scripts, and small dogs.
With a flair for delivering over-the-top performances or more subtle performances as needed, Nick possesses an impeccable eye for detail, making him one of the region’s most sought-after directors.
“Nick’s a poised and potent director that has the very present ability to provide a credible comedic alternative to this market. Moreover, he’s an easy guy to relate to and never fails to be fun. For me, that’s the perfect combination. We’re all very excited to have him at Curious," says Grasse.
Nick is represented in Australia and New Zealand by Curious Film, by Radke Films in Canada, and aWHITELABELproduct in the United States.
To view Nick’s reel visit: www.curiousfilm.com/user/nicholas.mov
Or visit: www.curiousfilm.com
Contact Pete Grasse, at Curious Film in Australia: peterg@curiousfilm.com  / +61 430 596 071 

The Campaign Palace, Melbourne creative director Tony Leishman is leaving after five years with the agency.
Leishman told CB: "There's a difference of opinion between myself and management as to how the Palace moves forward so I've decided to move on. I have had the privilege to be CD for two and a half years, firstly as joint CD with Christine Isaac until she left to have her baby and then solo for the past 16 months.
"The last 12 months saw The Campaign Palace (Melbourne) win a silver lion, we were then one of the biggest movers up the Campaign Brief Creative Agency Rankings and now with some nice work yet to be tested on the award front, I leave confident that the Campaign Palace (Melbourne) is in good shape."
Palace Melbourne managing director Tom Cooper said that Leishman had made a significant contribution to all the agency’s clients. “We wish him well," he said.
A Palace spokesperson says the agency has secured a world-class replacement and expects to make an announcement shortly. 

Doors open: 6:30pm
Films start: 7:00pm

The Local Taphouse
184 Carlisle Street
St Kilda

www.ilovetangerine.com

Song Zu has announced that composer, Lindsay Jehan, has joined the Song Zu Singapore team coinciding with the unveiling of their newly renovated studios (see photos below).
Jehan has spent the past 12 years working in London and the US, for top music houses, Human (New York & L.A), Amber Music (London & New York) and Baron and Baron.
His work has featured on Cannes, AICP and One Show award winners and includes the Ridley Scott directed Barclays Bank ‘Cheque’, world-wide spots for Sprite, Baileys, Budweiser, Coca-Cola, Hermes and MasterCard and US spots for Adidas, Audi, Burger King, Fed Ex, Ford, Gatorade, GMC, Ikea, Mercedes, Lexus, Miller, Nike, Pepsi, Smirnoff, Sony, S.O.S, UPS and Vodafone to name a few.
He re-mixed Gershon Kingsley’s Popcorn for the Beastie Boys, I Feel Love for The Blue Man Group and did an X Files Movie re-mix for Larry Mullen Jnr and Adam Clayton. His co writing credits include work with David Gamson (Scritti Politti, Meshell Ndegeocello, Chaka Khan), Eric Sanicola (Pink, Jennifer Lopez) Sidh Solanki (Kaiser Chiefs, Sugarcult) and David Baron (Lenny Kravitz).
Jehan brings access to a wide range of high profile US talent that can now be utilised by Song Zu’s clients in Asia, Australia and beyond.
Contact Donny Pereira in Singapore at donny@songzu.com or Ian Lew in Sydney at ian@songzu.com for more details.

The New Song Zu Singapore by Emma Maxwell Design
Lindsay Jehan’s arrival coincides with the unveiling of Song Zu Singapore’s completely renovated premises on Neil Road, designed by Emma Maxwell, who was responsible for the prestigious Ideas Awards nominated interior design at Song Zu Sydney. Emma can be contacted at emma@emmamaxwell.com

Y&R announced today the appointment of Aussie expat Marcus Rebeschini as Chief Creative Officer of Y&R Asia.  Rebeschini comes from TBWA\Chiat Day New York, and previously built his career in the Asia-Pacific region, starting at Grey and later Pure Creative in Melbourne, then on to TBWA Singapore.  He will join Y&R’s Singapore HQ group in September.
Rebeschini succeeds fellow Aussie expat Rowan Chanen (who texted CB Asia' editor Kim Shaw this morning, stating he was "moving on" but not elaborating).
“We have been making great progress in Asia, winning new clients, strengthening our digital capabilities, expanding our offering, adding new talent.  I am tremendously excited about having Marcus as my new creative partner in the region.  This is an important statement about our direction and the level of creativity that we intend to reach," said Ambar Brahmachary, President of Y&R Asia.
"All around our network, we are recommitting to pushing our creative standards even higher.  We have a great deal of talent in the region, and Marcus will be an inspiring leader who will encourage creative collaboration. He has roots in the region. He’s immensely talented. His work is not simply award-winning; it’s tied to great results for clients," said Tony Granger, Global Chief Creative Officer of Y&R.
"I’m thrilled to return to Asia, and equally thrilled to be given this opportunity to be part of Tony Granger’s leadership team as he steps up the network’s creative focus.  After meeting Ambar and seeing the foundation he’s already built for the Asia region, I already foresee that he is going to be a great partner. I look forward to working with both of them, as well as with everyone in the region," said Rebeschini.
At TBWA\Chiat\Day New York, Rebeschini worked on global and regional briefs for the past three years.  Before that, he was at their Singapore agency, where he was part of the team that made the agency the #1 creative agency in that market, as well as earning numerous Agency of the Year citations. His work in both NY and Asia has earned him Gold Lions at Cannes. Rebeschini was Equal #1 (With ex-partner Rob Kleman) in the 2006 Campaign Brief Asia Creative Rankings, and he has won hundreds of global and regional awards throughout his career.

Fairfax Media AWARD CopySchool. A five-day intensive tutorial for young writers and creatives. August 25th – 29th

Fairfax Media CopySchool Brisbane will run again this year in August, and AWARD are seeking junior creatives currently in agencies who would be interested in the course.
This one-week course will offer young writers the rare opportunity to learn from some of the most successful creatives in the business.
Gold sponsor Fairfax Media and AWARD will hold the course in Brisbane after great success in Sydney, Melbourne and Auckland.
The Fairfax Media AWARD CopySchool is structured for young writers who are already working within the industry in the area of copy, or would like to enter the field.
Tutors include Don Blackley, Rem Bruijn, Peter Goodall, Kate Hunter, Mike Kennedy, Alan Morden and  Philip Putnam. Topics include turning strong ideas into copy for print, TV and radio, writing to resonate, presenting and producing your work, the craft of copywriting and writing for longevity.
"With so much emphasis placed on the big idea and striking visuals, it’s timely to help young writers understand, “now that I have your attention�? is just the start of the conversation," says Don Blackley, course convener.
The course is limited to twelve people and runs from August 25th to 29th, 9am – 12:30pm each day.  A lunch with all students, speakers and sponsors will be held on the Friday. Fairfax Media AWARD CopySchool costs $1200 + GST which includes morning tea catering and lunch on Friday August 29.
Go to www.awardonline.com to download the booking form, or contact Hannah Morden at AWARD on 02 9699 2999 for more information.
 

At Postmodern's Escape Winter soiree hosted at their Sydney premises on the last Friday evening in July there was more gossip than a Noosa cafe, more hot air than a Whitsunday bareboat, the drinks were better than the Fiji Hilton, the flames hotter than a Queenstown Lodge and the oysters fresher than The Byron at Byron!  The turnout was decent and a great night was had by all.

Clockwise from top left: Andrew Robinson (Postmodern) and Roy di Giorgio (Film Construction), Craig Rasmus, Yollande Dewey and Tom Gibson (Film Construction); David Gaddie (freelance) and Peter Masterton (Plaza Films); Greg Workman, Rhiannon Beestons and Josie King (Postmodern); Sacha Hodgson (Film Construction) and David Gaddie; Sesh Moodley and Dave Gibson (Lowe) with Craig Rasmus (Film Construction); Kim Kirby and Susannah DiLallo (Plaza Films); Di Giorgiutti ('Australia') and Chad Malbon (Postmodern),

The Newspaper Works today reminded all creative teams in Australia that the June-July 'Could Be a Caxton' competition closes for entries on Wednesday, August 6. 
The winning creative team, along with those teams who’ve won the bi-monthly 'Could Be a Caxton' competitions over the past year, will be the recipients of an all expenses-paid trip to this year’s Caxton Awards in October, to be held at the fabulous Sea Temple Resort in Port Douglas.
Any newspaper ads that have appeared in national, metropolitan and regional newspapers from 1st June to 31st July are eligible.  
It’s free to enter and anyone can submit nominations.
Thanks to their entries in previous 'Could be A Caxton' competition rounds, these four creative teams have already won their trip to Port Douglas:  Vaughn Davis and Matthew Webster (Y&R, Auckland); Steve Jackson and Vince Lagana (Saatchi & Saatchi, Sydney); Paul Mitchell and Richard Troy (Paoli Smith, Melbourne); and Allie Buckle and Michaela Brown (JWT, Sydney)
To enter the 'Could Be a Caxton' competition visit www.thecaxtonawards.com.au
 

The Work 08 Call for Entry deadline has been extended to Monday August 11th, 2008.

Now in its 7th year, The Work 08 will be a 400+ page hard-back publication (with two high quality DVDs) featuring the very best advertising from Asia, Australia and New Zealand. Last year 395 ads/campaigns were accepted for publication from around 4000 entries received from 253 different agencies and production companies.

The Work 08 is calling for entries from agencies and TVC production companies throughout Australia, New Zealand and Asia.
Entries are FREE.
The deadline is Monday August 11th, 2008.

Download a Word doc. of the Call for Entry kit:
Work 08 Word Entry Forms.doc
Download a PDF of the Call for Entry kit:
The Work08 CALL FOR ENTRY KIT.pdf

AWARD has announced its salubrious line-up of judges, and their Chairman David Nobay, creative partner at Droga5 Australia.
A total of 80 judges from Asia, New Zealand and Australia have been appointed for the coveted role of selecting the finalists and winners from the AWARD Call for Entry 2008 (work appearing 9th July 2007 – 15th July 2008). David Nobay, Creative Chairman of Droga5 in Sydney has been appointed the Chairman of Judges by the AWARD Committee.
“It seems a bit rhetorical to say this appointment is an honour, but frankly it is. The committee has pulled together quite a line-up of talent, and to be asked to direct them (if only from the shadows) is a fascinating, if intimidating, opportunity," says Nobay.
Judges are spread over 9 panels, each having its own individual Chairman from the AWARD Committee. Finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 27th at The Overseas Passanger Terminal, Sydney.
Judges, AWARD Members and extended industry will celebrate together at the KODAK AWARD New Director of The Year & AWARD Judges cocktail party on Wednesday September 17th at BLUE Sydney Hotel.
AWARD Management are currently processing the thousands of entries, and will release the official entry tally across all categories in the coming weeks.

Print Craft - Chairman: Dejan Rasic, CRC
Ben Couzens, George Patterson Y&R, Melbourne, Australia
Oliver Devaris, M&C Saatchi, Sydney, Australia
Brock Elbank, Photographer, Sydney, Australia
Nancy Hartley, CumminsNitro, Brisbane, Australia
Matt Kemsley, Whybin\TBWA, Sydney, Australia
Josh Moore, Razor Junior, Sydney, Australia
Linds Redding, Department of Motion Graphics (DMG), Auckland, New Zealand

Print, Poster & Outdoor, Ambient - Chairman: Steve Back, Saatchi & Saatchi
Andy DiLallo, Leo Burnett, Sydney, Australia
Matt Eastwood, DDB, Sydney, Australia
Julian Watt, 303, Sydney, Australia
Stephen McKenzie, Publicis Mojo , Auckland, New Zealand
Guy Roberts, TBWA\Whybin, Auckland, New Zealand
Chris Schofield, DraftFCB, Auckland, New Zealand
Rowan Chanen, Y&R Asia, Singapore, Asia
Subun Khow, BBDO, Bangkok, Thailand
Adrian Miller, Saatchi & Saatchi, Kuala Lumpur, Malaysia

TV & Cinema - Chairman: Mark Harricks, DDB Sydney
Dave Bowman, Saatchi & Saatchi, Sydney, Australia
Ben Coulson, George Patterson Y&R, Melbourne, Australia
James McGrath, Clemenger BBDO, Melbourne, Australia
Verity Butt, DDB, Auckland, New Zealand
Corey Chalmers, TBWA\Whybin, Auckland, New Zealand
Darryl Parsons, Consortium, Auckland, New Zealand
Nils Andersson, Ogilvy & Mather, Beijing, China
Sonal Dabral, Bates 141, Singapore, Asia
Yukio Nakayama, Dentsu, Tokyo, Japan

None of The Above, Integrated - Chairman: Richard Maddocks, Clemenger BBDO
Matty Burton, Droga5, Sydney, Australia
Simon Langley, BMF, Sydney, Australia
Scott Nowell, Three Drunk Monkeys, Sydney, Australia
Grant Rutherford, DDB, Melbourne, Australia
Paul Catmur, Barnes, Catmur & Friends, Auckland, New Zealand
Luke Chess, Saatchi & Saatchi, Auckland, New Zealand
Nick Worthington, Colenso BBDO, Auckland, New Zealand
Huang Eau-Hwa, McCann, Kuala Lumpur, Malaysia
Supon Khaotong, Lowe, Bangkok, Thailand
Jureeporn Thaidumrong, Jeh United, Bangkok, Thailand

Design - Chairman: Mark Stott, Common Creative
Anton Drazevic, Storm, Melbourne, Australia
Adam Gardiner, Qube Konstrukt, Melbourne, Australia
Andrew Hoyne, Hoyne Design, Sydney, Australia
Ken Lambert, Ink Project, Sydney, Australia
Jim Parry, Mine Design, Sydney, Australia
Quan Payne, Frost Design, Sydney, Australia
David Pidgeon, Gollings & Pidgeon, Melbourne, Australia
Len Cheeseman, Freelancer, Wellington, New Zealand

Direct Marketing - Chairman: Gavin McLeod, Mark.
Matt Batten, Saatchi & Saatchi, Sydney, Australia
Brenton Bleechmore, Wunderman, Sydney, Australia
Shane Bradnick, BMF, Sydney, Australia
Marco Eychenne, Whybin\TBWA Tequila\, Sydney, Australia
Justin Hind, Downstream Marketing, Sydney, Australia
Hamish Stewart, Mark., Sydney, Australia
Rob Banks, Rivet, Auckland, New Zealand
Dave King, Aim Proximity, Auckland, New Zealand
Selina Ang, OgilvyOne, Kuala Lumpur, Malaysia

Interactive - Chairman: Darryn Devlin, Kastner & Partners
Mark Ashley-Wilson, Three Drunk Monkeys, Sydney, Australia
Ben Cooper, HOST, Sydney, Australia
Matt Griffin, Deepend, Sydney, Australia
Ashadi Hopper, RMG Connect, Sydney, Australia
Paula Keamy, DDB, Sydney, Australia
Iain McDonald, Amnesia, Sydney, Australia
Ashley Ringrose, Soap Creative, Sydney, Australia
Behren Schulz, One For All, Sydney, Australia
Jeff Harris, DraftFCB, Auckland, New Zealand

Craft in TV - Chairman: Michael Ritchie, Revolver
Rebecca Carrasco, CRC, Sydney, Australia
Garth Davis, Exit Films, Melbourne, Australia
Romanca Jasinski, George Patterson Y&R, Melbourne, Australia
Simon Lister, Nylon Studios, Sydney, Australia
James Procter, CumminsNitro, Melbourne, Australia
Stewart Reeves, Guillotine, Sydney, Australia
Danny Ruhlmann, DP Freelance, Sydney, Australia
Colin Simkins, Gusto Music, Melbourne, Australia
Micah Walker, Publicis Mojo, Sydney, Australia
Melanie Bridge, The Sweet Shop, Auckland, New Zealand
Ian McCarroll, DP, Auckland, New Zealand

Radio - Chairman: Buzz Pringle, Stellar Sound
Scott Collins, Plush Films, Sydney, Australia
Charlie Cook, DDB Sydney, Australia
Ralph Van Dijk, Eardrum, Sydney, Australia
Brendon Guthrie, Grey Worldwide, Melbourne, Australia
Laurie Ingram, Mr Mumbles, Sydney, Australia
James Rickard, KWP!, Adelaide, Australia
Dav Tabeshfar, 303, Perth, Australia
Tom Paine, Ogilvy & Mather, Auckland, New Zealand

 

George Patterson Y&R Sydney has been dealt a severe blow, losing all but a small chunk of the Telstra account, which until yesterday was its biggest.
See Julian 'Scoop' Lee's article which was in today's Sydney Morning Herald

Meet the hottest new creative talent in Brisbane at the News Limited AWARD School 25th Anniversary & Graduation Party, Monday 25th August 2008, The best work from the 2008 Brisbane AWARD School graduates will be exhibited and the top students will be announced. And of course celebrate the School’s 25th Anniversary. The event will be held at The Ryan Renshaw Gallery from 6:30pm.
For over 25 years AWARD School has nurtured the creatives of tomorrow.
While embracing major developments in technology and media, AWARD School still continues to focus on the most important thing, the idea.
Says Ray Black, founder of AWARD School (pictured): “Congratulations to all those past AWARD School students who gained from it the knowledge and confidence to go on and become some of our most talented Art Directors, Writers and Creative Directors. Some graduates are now international creative stars. For 25 years AWARD School has given those who felt the calling the chance to get on that first rung of the creative ladder. Its results should give encouragement to those who are thinking of taking that first step. AWARD School would not have survived for 25 years without the dedication, commitment and belief in the idea by all those senior creatives who continue to freely give so much of their time and talent as tutors. Many of them are AWARD School graduates. Let’s also not forget the successive AWARD committees who quietly labored late into the night to help make it happen."
Free door passes will be allocated to students, tutors, lecturers, past students, AWARD members and judges. Discounted tickets will be available to all BADC members. If you wish to attend one of the biggest industry events of the year, a very limited number of tickets can be purchased. Please contact Hannah Morden at AWARD on 02 9699 2999.

The Gruen Transfer final episode for 2008 on Wednesday night was watched by 1.45 million viewers, making it the highest rating episode of this current series, nationally and in Sydney, Melbourne and Adelaide.
It won its timeslot nationally at 9pm and in the Sydney and Melbourne markets.
It was the highest rating show in Melbourne last night, across all networks.
Wednesday night's episode is currently the highest rating ABC-TV program in Sydney for this year.
In Sydney 471,000, in Melbourne 472,000, in Brisbane 237,000, in Adelaide 133,000 and in Perth 137,000 viewers tuned in.
The Gruen Transfer will be back in 2009 for series two. To catch any of the episodes from series one, go to www.abc.net.au/gruentransfer 

An experiential campaign featuring four soccer-mad Ghanaians has been hailed a success with $250,000 in free publicity and strong ticket sales.
Lowe Sydney was briefed by Football Federation Australia (FFA) to create awareness around a low-interest match between Ghana and the Socceroos.
The agency found four Ghanaians and painted one letter of the word ‘Ghana’ on each of their bodies before sending them onto the streets as the sum total of an Australian-based Ghanaian fan club, which was itself desperate for support.
The tiny troupe’s story was that they were one man short and were making a passionate plea for people to go to the match and be a fill-in for their missing ‘H’.
Within 48 hours the story was picked up by national media outlets, including Channel 9’s ‘Today’, Channel 7’s ‘Sunrise’ as well as primetime news segments on Channel 9, Fox Sports News, SBS and smh.com.au. It also achieved widespread blog coverage.  
The resulting media coverage on TV and online media spurred ticket sales from 20,000 to 30,000 over a three-day period.
Says Lowe executive creative director Dave Johnson: “Focusing on an opposing team to promote an Australian international is in itself a radical approach, considering the patriotic formula of most match promotions. And then, to create a fan base too small to spell Ghana on its members’ chests is a very lateral idea. But the theory, with limited funds, was to create a genuinely captivating story, that the media would pick up and help catapult way beyond its spend. All seemingly farfetched, if it were not for the fact that this is exactly what happened."