Graduation for the seven students in WA’s 2008 AWARD School was held at The Vic on Wednesday night. The Sunday Times’ Nikki Sinclair, representing AWARD School national sponsor News Ltd, announced David Donald as this year’s top student. Second was Alexandria Lekias and third was Lydia Burke.
Marketforce senior writer, Murray Laird, co-convenor of this year’s AWARD School with Rare Creative Thinking CD Brett Wheeler, congratulated all seven graduates and said the standard of work overall was very good.
It was especially good see a strong turnout of creative directors and senior creatives from Perth’s major agencies to support the event. Nationally, AWARD School celebrates its 25th year this year and has become the industry’s most important creative training scheme.

Main pic: WA students, Brett Wheeler, Murray Laird and News Limited rep Nikki Sinclair

See all the Perth AWARD School work

The Campaign Palace, Sydney wanted to create a piece dedicated to the summers you have when you're young. When you're free and spontaneous. They worked with @radical.media director Chris Riggert, to get something filmic and natural. There's high and low points in the piece, which makes it credible and authentic.

View the spot

Anonymous comments that are constructive are welcome on all posts relating to new creative work.
Negative or smartarse comments are also welcome, but will only be accepted from real people with a valid email address.

News Limited and AWARD came together Monday night to celebrate the 25th anniversary of AWARD School, at The Ryan Renshaw Gallery, Brisbane.
Hosted by Brisbane School head, Grant Johnston, News Limited Speaker Kylie Farr and AWARD, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“Even though we had a clear winner, it was quite competitive with a few standouts amongst the twelve putting down some very nice ideas. With more students looking to become art directors it seems the visual ideas are still going strong. Graduation night is the end of four months of hard work and most of students have some work up on the wall to show for it. Well done," says Johnston.
The top student Award went to Andy Rohani who will now go forward for national judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Damien Jolley, and third place to Isabelle Hiew.
The judging panel responsible for selection of the top students and the ‘work on the wall’ were Rem Brujin - Make, Grant Johnston – Clemenger BBDO, Philip Nobay – Gallery, Cristian Staal – Cummins nitro, and Lars Vester – De Pasquale.
 
For further information, including registration for the 2009 program, contact Hannah at AWARD on +61 2 9699 2999 or hannah@awardonline.com

From left: Kylie Farr – News Limited, Grant Johnston – AWARD School head, QLD, Isabelle Hiew, Andy Rohani, and Damien Jolley
Featured work:
Insta Dry ad created by Andy Rohani
Insta Dry poster (real roller attached to poster) created by Damien Jolley
 

Tooheys New completed its global beer relay this morning, the journey closing with a 20km 'Sydney' leg from the Tooheys brewery in Western Sydney to the CBD.  
A team of enthusiastic volunteers brought the famous Tooheys New schooner, which had already made its way through New York, Madrid and Cape Town, from the Tooheys brewery at Lidcombe across the finish line at Martin Place – without spilling (or drinking) a drop.
The Sydney leg, which featured 40 runners, a branded Tooheys New beer relay-scooter support crew and a team of logistical staff, and had the resounding encouragement of early morning commuters as it wound its way through the inner west during peak hour. The relay culminated in a free public barbecue breakfast at Martin Place Bar, celebrating the completion of the journey of the sacred Tooheys New beer.
Along the route, runners gave ‘high fives’ to commuters waiting at bus stops on Parramatta Road, people peered out of bus windows as they travelled alongside the runners in the bus lanes, a fire engine racing by sounded its horn, road workers stopped drilling to cheer on the team and cars beeped in support of the runner carrying the schooner of beer.  Some passers-by even stopped to take pictures and record moving images on their mobile phones.   
The Sydney leg of the Tooheys New Beer Relay was developed by communications agency ResPublica, in conjunction with Saatchi and Saatchi, Sydney and Tooheys New.  
The idea to share the coldest beer on Earth with everyone else on Earth for a global beer relay was born from the current Tooheys New Great Beer Ideas campaign, developed by Saatchi and Saatchi. The campaign has been well received by consumers, with thousands of comments and original ‘beer ideas’ submitted via SMS and online.  
Exclusive online-only footage from the global journey is available at www.fortheloveofbeer.com.au.

VIEW THE 'MOROCCO' SPOT
VIEW THE 'AFRICA' SPOT
VIEW THE 'EUROPE' SPOT

Anonymous comments that are constructive are welcome on all posts relating to new creative work.
Negative or smartarse comments are also welcome, but will only be accepted from real people with a valid email address.

On the strength of several wins over the last couple of months, including Queensland Newspapers, Dreamworld and the national launch of Isuzu Utes into Australia, Junior Brisbane has lured Aussie expat CD Jonathan Drapes back from CDP London. Drapes will assume the role of CD2 at Junior, sharing the role with founding CD, Steve Minon.
“We’re of sufficient size now to warrant a second Creative Director. And of course beyond the division of labour, that also means a second perspective on the work," said CD1 Steve Minon.
CDP London is the legendary agency responsible for the Hamlet Cigars and the Heineken 'refreshes the parts' campaigns. In the time he has spent at CDP London, Drapes has helped rebuild the agency to become Dentsu’s European Agency of the Year.
He starts at Junior in October.

IKEA provides storage solutions for everyone. 303 Perth demonstrates how IKEA does this within the newspaper medium. A top idea, chosen as one of this week's Top 6 on www.bestadsontv.com.

Agency: 303, Perth
Creative Director: Lindsay Medalia
Creative: Richard Berney
Photographer: Nic Montagu

Top Aussie expat planner Mike Daniels is returning to Australia from two years at Goodby Silverstein & Partners in San Francisco to a new gig as planning director/managing partner of Singleton Ogilvy & Mather Sydney, effective November.
At Goodby, the agency which controversially won the Commonwealth Bank account from SOM last year, Daniels was a group strategy director, where he played a lead planning role on the Commonwealth Bank account.
Prior to moving to the US Daniels was a senior planner at Clemenger BBDO Sydney.
SOM is also looking for a new managing director following the decision by Andrew Varasdi to team up with John Singleton and Allan Johnston in starting new agency Banjo.

Highly awarded British creative, Andrew Fraser has been appointed executive creative director of JWT Sydney, filling the vacuum left by the departures of joint ECDs Andy DiLallo and Jay Benjamin in July. Fraser has been a Board member at BMP/DDB, a creative partner at DDB and was formerly ECD at both FCB and Rapier London.
Making the announcement, Noel Magnus, CEO JWT Australia & New Zealand, said Andrew brings with him an enormous amount of experience having created outstandingly successful campaigns. "He’s worked on great brands at a number of equally great agencies."
Magnus made the appointment after a thorough three month global search that involved interviews with candidates from Australia and across three other continents: “He really is a world class talent - and a very nice guy as well,” added Magnus. “His creative talent, results focus and leadership skills are a perfect fit for our Sydney office which had a very successful Cannes Festival."
Fraser's website www.andrew-fraser.com showcases some of his great work - including VW, John Smith's Bitter and Marmite. Fraser’s lengthy list of awards includes: One Show Best of Show; 3 D&AD Silvers; British Television Awards Ad of the year; Clio Hall of Fame; 4 Gold Cannes Lions; 2 Bronze Cannes Lions; Campaign Press Gold; 2 One Show Golds; 1 BTA Gold; Creative Circle Platinum Grand Prix, Art Directors Club of Europe; Eurobest Grand Prix; 3 Creative Circle Golds; 3 Eurobest Golds; 1 Clio Gold; 5 BTA silvers; 1 Clio Silver; 4 BTA Bronze; 2 One Show Bronzes.
Highly awarded ex top Saatchi & Saatchi creative duo, Peter Buckley and Tim Brown have been holding the fort at JWT Sydney since the departure of joint ECDs Andy DiLallo and Jay Benjamin to Leo Burnett Sydney, and will continue to do so until Fraser’s arrival in a few months time.

News Limited and AWARD came together last week to celebrate the 25th anniversary of AWARD School, at The Oriental in Norwood, Adelaide.
Hosted by AWARD Committee Representatives Peter Withy from KWP! and Jim Robinson from Jamshop, the evening was an opportunity for the industry’s finest creatives, students, sponsors and media to gather and view the best selection of student work.
“Rest assured that the advertising industry stands in good stead. It’s great to see that the talent pool in Adelaide continues to grow," says Peter Withy, SA co-School head.
The top student Award went to Chay O’Rourke, who will now go forward for National judging against top students from all other states. These winners will be announced in coming weeks. The overall winner will receive a free trip to the Caxton Awards courtesy of News Limited.
Second place went to Simone Rister, while the overall best piece was submitted by Belinda Giles.
The judging panel responsible for selection of the top students and the ‘work on the wall’ was: Corey Swaffer  - Martins Integrated, Andrew Millar – Blacksheep Advertising, Parris Mesidis – Showpony Advertising, Jim Robinson - Jamshop, James Rickard – kwp! Advertising, Peter Syndicas – WDM Advertising, and Jeremy Edgerton – Clemenger BBDO, Adelaide.

Images, from top:
Top Student Chay O’Rourke and Dan Demaria - News Limited
Ikea poster created by Chay O'Rourke
Chupa Chups ad created by Simone Rister'

The Campaign Palace Melbourne has named the multi award winning South African team of Gerhard Myburgh and Brent Liebenberg as joint creative directors of the agency, replacing Tony Leishman, effective November 1.
The pair joins from Draft FCB, one of the top three creative agencies in South Africa, where Myburgh served as executive creative director with Leibenberg as his writer and CD.
Palace managing director Tom Cooper said the duo had an outstanding track record and were the ideal choice for the Palace: “There was a lot of interest in the role from top-drawer creatives around the world. Gerhard and Brent have great chemistry and an approach that I think the Melbourne market will find engaging and refreshing. They have deep integrated skills, which is pretty much a pre-requisite for creatives in the SA market and will be of great benefit to the Palace clients."
“Gerhard and Brent haven’t just proven they can do world-class work themselves they’ve proven they can inspire the department around them to do world-class work too. It’s the ‘direction’ part of creative direction all too often overlooked.  I’m thrilled they’re joining us and looking forward to them taking The Melbourne Palace’s creative profile to new heights," added Palace Chairman and ECD, Paul Fishlock.
Myburgh and Leibenberg bring impeccable credentials to the role, with stints at TBWA\Hunt\Lascaris under Tony Granger, and at Lowe Bull with Matthew Bull. They are awarded at D&AD, Cannes, Clio, and The One Show and are perennial winners at South Africa’s local awards, the Loeries. Their client experience includes retail, FMCG, finance, telcos and automotive. 
“Right now, we’re nervous and excited. Nervous because it’s a whole new country with a lot of big challenges. Excited because it’s a whole new country with a lot of big challenges. The Campaign Palace is one of the few agencies that you heard people speak of with reverence as a young creative, and we’re thrilled at the opportunity to be a part of it. That said, it’s all about the work, and we can’t wait to get stuck in," said Myburgh.
The pair will commence at The Palace on November 1.

The annual KODAK AWARD New Director of The Year cocktail function will be held on September 17th at The Water Bar, BLUE Sydney Hotel in Woolloomooloo commencing at 7pm.
Designed to recognise and promote exceptional new commercial directors in the Asia Pacific Region, the KODAK AWARD New Director Of The Year honours outstanding commercial directors whose fresh thinking and creativity sets them apart from the rest.
Guests will have the chance to view the impressive work from five selected finalists and the overall winner of the KODAK AWARD New Director of The Year will be announced on the night.
VIP guests on the night include the AWARD Award Judges from Australia, New Zealand and Asia and KODAK Greater Asia. Limited tickets have been allocated to AWARD Members, who must RSVP to secure their place. Limited industry tickets are available for purchase.
For booking details visit www.awardnewdirector.com or call the AWARD office on (02) 9699 2999.
The winning KODAK AWARD New Director Of The Year will be awarded a prize of 10 x 400’ loads of 35mm Kodak Motion Picture Film valued at approximately $4,000. This prize will allow the filmmaker to express him/herself with high quality film images and subsequently build upon and enhance their show reel.
The winner will also be recognised at the AWARD Presentation Evening to be held on November 27th 2008 and attended by up to 800 of the finest industry members from the region.

A new TV and press campaign to promote the launch of IKEA’s 2009 catalogue has been developed by 303, Perth and IKEA (SA and WA) encouraging customers to embrace the concept that ‘Change is good’. The 3 x 15 sec and 1 x 30sec TVCs launched on the weekend and feature couples in typical domestic scenarios – with each demonstrating how making even small changes in the home can be a catalyst for change and that you don’t have to change a lot to get a lot of change.
Says 303 Sydney creative director Julian Watt, who oversaw the creative development on the project: “Our homes are an embodiment of our lives. The campaign takes a look at how our lives are affected by the decorative state of our homes, and how IKEA allows us to change our lives by changing the things that make up our homes.”
Says Beni Hansen, marketing manager IKEA: “The launch of the IKEA catalogue is an important time for us – its our opportunity to remind every household in Adelaide and Perth about the IKEA concept, to introduce new products and ideas, and to show how IKEA provides simple solutions for everyone’s everyday needs. In developing the ads our aim was to focus on the emotional benefits that can result simply by taking the functional step of changing a piece of furniture and how IKEA can help bring about this change.”
Approximately 1 million copies of the 2009 IKEA catalogue will be dropped in Adelaide and Perth during the first week of September.
The 30 sec and two of the 15 sec commercials can be viewed here:
IKEA "Want"
IKEA "Support"
IKEA "Space"

CREDITS:
Creative Director: Julian Watt
Creative team: Mark Fretten, Richard Berney
Director: Robert Forsyth, Factor 30 Films
Producer: Ryan Hodgson, Factor 30 Films
Agency Producer: Phoebe Dunn
Account team: Alan Taylor, Tracey Wilson, Jane Natalizio, Lee Vivian
Beni Hansen (IKEA Marketing Manager)
Laura Radovan (IKEA External Communications Manager) 

This week sees the launch of the International YoungGuns Award’s call-for-entries Quit in Style campaign – a collaboration between Droga5 and a group of filmmakers and graphic artists from around the world.
The site is an extension of an idea from Droga5 to create a new category for this year’s YG Awards, called “Craft in Quitting", which rewards young creatives’ skill and creativity in navigating the choppy waters of work-placements and freelance gigs that invariably make up the early years of a creative career in advertising.
It is the first advertising award dedicated solely to rewarding the colourful world of User Generated Content, an area that sits at the forefront of the industry’s future yet is largely ignored on the global awards circuit. The category requires creatives to submit work they’ve created specifically around the ‘Quit in Style’ theme, and is open to anyone with an axe to grind against their employers – regardless of whether they work in advertising.
The idea fittingly came from Droga5’s youngest team, Ben Smith and Neil McGuirk, in response to a brief from YGAward co-founder Kristian Barnes to develop a call-for-entries campaign that would be even more specific to young creatives:
“Over the last 7 years, YGAward has grown massively and now competes in credibility and scale of entries with a lot of the more established shows. We are very conscious of wanting to keep the spirit and tone of the show true to the original premise, regardless of how wide it now reaches, and asked the guys at Droga5 to think of a non-advertising way of pushing the show’s iconoclastic mantra further. Essentially they came back with a product idea, which in our case is the show itself, and the idea for the site and campaign grew naturally from there."
The “Quit in Style” campaign features a site, www.quitinstyle.com that hosts initial content created by directors in London, LA, New York and Sydney. This body of work will grow as other young creatives upload their ideas to the site.
The project was overseen and directed by Droga5 Sydney’s Creative Heads, Matty Burton and Cameron Blackley, who have designed the campaign as a launchpad for young creatives and directors to host their own content, which will ultimately be judged within the newly created “Craft in Quitting" category and will go on to win a specially made Matt Black Bullet at this year’s YGAward.
As Matty Burton explains, although the tone of the campaign is outrageous, the idea behind it is firmly based in reality: “Some of us are still young enough to remember the lashing we got as juniors coming up through the business. It’s a bit of a rites of passage thing, like army boot camp, but with less sleep and more beatings! Quit in Style is designed to become a sort of secret 'Fight Club' for junior creatives, where they can meet to compare war stories and more importantly ideas of getting one over on their slave master CDs before they move on to the next challenge. It’s basically a tool-box for the underdogs."
Cameron Blackley thinks the content they’ve pulled together will grow fast once young creatives start to get involved: “We’ve created over 25 films thanks to collaborating with directors from as far away as HungryMan in New York and greatguns in Los Angeles but I think it’s just the beginning. Juniors are nothing if not crafty, and when they realise they can become infamous as well as win a specially made Matt Black Bullet through this thing, I reckon they won’t need too much encouragement to pull out the camcorder."
The YGAward call-to-entries campaign includes web, print, poster & DM.

Entries to the 2008 YGAward close on Friday October 17 2008. This year’s Jury Chairman is the outgoing JWT Worldwide CD Craig Davis. Winners and finalists will be announced on Monday 8 December 2008.

View the video

www.quitinstyle.com
www.ygaward.com

CREDITS
AGENCY: DROGA5: Matty Burton, Cameron Blackley, Ben Smith & Neil McGuirk, Southpaw
PRINT: Toko Design (toko.nu)
FILM: Hungry Man (New York); greatguns (Los Angeles); Arithmetic, 8 Commercials, Guillotine (Sydney)
WEB: The Farm (Sydney)

Britain's The Sun newspaper delivered a triumphant message to beaten Aussies yesterday after Britain scooped an impressive 19 gold medals – against Australia's total of 14. The paper drove advertising vans around Sydney and London with a billboard asking the Aussies “Where the bloody hell were you?" It mimicked Australia's famous (and now defunct) tourism slogan: “Where the bloody hell are you?", created by M&C Saatchi, Sydney.

The Age and MADC present Creative RAW 2008 Awards – Friday 19 September.       
Creative RAW is a creative workshop to unearth Melbourne's best upcoming talent and inspire creative teams to create standout newspaper advertising. Copywriters and Art Directors currently within the industry who have less than three years experience are invited to spend the day on Friday, September 19 from 9am to 6pm at Fad Gallery in Chinatown where they will be given a secret newspaper advertising brief presented by the 2008 Creative RAW Chairman - Emma Hill from Clemenger BBDO Melbourne.
The teams will have the day to create a campaign, using only paper and markers and the winning team will get their work turned into finished executions which will appear in The Age, plus a stellar prize!
Enter your team in Creative RAW online by September 5, 2008 and find out if your junior team’s idea is good enough for gold!

The MADC recently called for nominations for the 2008/2009 committee and had a great response. They are looking to replace 3 outgoing committee members and due to the healthy response, it is now up to you to decide on three from the list below to represent you!
List of Nominees up for election (in alphabetical order of Surname):

Mick Bakos, Senior Art Director, DraftFCB
Nick Condon, Managing Director, DDB Melbourne
Fiona Currie, Business Manager, Complete Post
Corey Esse, Head of TV, Publicis Mojo
Gavin Heron, Creative Director, Visual Jazz
Candy Hertz, Junior Writer, Grey Melbourne
Ed Howley, Junior Art Director, AJF Partnership
Jim Ingram, Writer, George Patterson Y&R
Jeff Jaffers, Producer, Complete Post
Stanley Johnston, Senior Writer, Wunderman
Hamish Macdonald, Executive Producer, XYZ Studios
Sammi Needham, Creative Director, Visual Jazz  
Annie Price, Associate Creative Director, The Foundry
Frank Trobbiani, Art Director, Marmalade

What do you need to do? Elect online by Friday 5 September and choose 3 people you would like to represent you on the MADC Committee
 Is there a voting eligibility requirement? Yes – Only Full and Financial members of the MADC are entitled to vote - Student, Associate and Affiliate members are NOT eligible to vote
 

 

Publicis Mojo Sydney has created a new campaign to reposition Camry, one of Toyota’s flagship brands.
The multi-channel campaign brings to life the inspiration and dedication that goes into every part of creating a Camry, and is headlined by a thoughtful 60 second spot, directed by Nick Gordon of Academy London.
The campaign is also supported by a series of 15 second spots that highlight the inspiration behind some of Camry’s features, along with print, outdoor and digital concepts, including the new camry.com.au site.  
Says Publicis Mojo Creative Director Micah Walker: “I think we’ve helped tell an original story about a car most people think they know everything about and set up a long term strategy for Camry while doing so. We’ve had a lot of people working their tali off over the past seven months to make it happen, agency, client and production side, and I hope they’re all proud of it."
Toyota’s Corporate Manager for National Advertising Scott Thompson said the intent behind the campaign is to get people to re-evaluate the Camry and see the strength in all of the thinking that’s gone into it: “We really felt we needed to find a new way to talk about Camry, and another ad full of cars shots and meandering voice overs just wasn’t going to reframe the conversation. The idea of 'Every Bit Brilliant' and Mojo’s execution of it, we believe sets us on the right path. It’s not like other car advertising and at the same time it just feels so right for our brand."
The campaign goes to air tomorrow night (Saturday, August 23).

View the first spot
View the second spot
View the third spot

View the print ad

CLIENT: Toyota Motor Corporation Australia
Peter Webster, Scott Thompson, Loretta Law, Hannah Roy & Lisa Sutherland

AGENCY: Publicis Mojo Australia
Creative Director: Micah Walker
Creative Team: Paul Sharp, Jon Rosen, Mike Burdick
Account Management: Amanda Wheeler, Sara McConkey, Katrina Borghetti
Strategic Planning: Ian Cassidy
TV Production: Sacha Loverich

PRODUCTION COMPANY: Academy Films, London
Director: Nick Gordon
Producers: Sally Campbell, Laura Kanerick
DoP: Olivier Cariou
LINE PRODUCTION COMPANY: GoodOil, Sydney
ANIMATION & POST PRODUCTION: Fuel VFX, Sydney

PHOTOGRAPHER: Greg White, London

A series of ads for the Motor Accident Commission South Australia has been announced as the June/July winner of the Could Be a Caxton competition, established by the Caxton Committee and supported by The Newspaper Works to recognise and showcase great creativity on a bi-monthly basis.
The creative team from Clemenger BBDO Adelaide wins an all expenses-paid trip to the 2008 Caxton Weekend.  
Andy Blood, Group Creative Director of TBWA/Whybin, Auckland and the judge of the June/July competition, said about the winner: "I'll never know if I would have read them in print, which is a shame. I would've liked to be surprised by them, as opposed to reading them for a competition. But they're well written, and they look good. (With shades of Eugene Chong). And I do like the wrap up: ‘If you do drugs and drive you will be caught. That's the reality.’"
An honourable mention also went to BWM Sydney for their BigPond Games Fusion series and to Marketforce Perth for their ad for the Office of Road Safety, WA: Judges Comment: "I like the BigPond small space campaign and the Drive Safe Seat Belt X-ray image. The seat belt device 'keeping families together' has been done before, but there's no mistaking the power and simplicity of this image. I like it a lot."
The August/September competition is now open for entries and it’s the last chance to win a trip to this year’s Caxton Awards Weekend. It’s free to enter and anyone can submit nominations.  For more information on how to enter the Could Be a Caxton competition and the Caxtons in general, visit www.thecaxtonawards.com.au

WINNER
Client: Motor Accident Commission South Australia    
Agency:  Clemenger BBDO Adelaide            
Creative Director: Greg Knagge
Copywriter: Johnny Velis
Senior Art Director: Geoff Robertson
Art Director: Brenton Canty

HONORABLE MENTION
Client: BigPond
Agency: BWM, Sydney
Copywriter: David Shirlaw
Art Director: Paul Bennell

HONORABLE MENTION
Client: Office of Road Safety
Agency: Marketforce, Perth
Creative Director: Andrew Tinning
Copywriter: Tom Wilson
Art Director: Steve Lorimer

Creative legend Ron Mather has parted company with Tony Greenwood to start his own company, It's the thought that counts. The multi-awarded pair formed The Cavalry in February, 2007 - Greenwood had been most recently Group Creative Director of Clemenger BBDO Melbourne while Mather was Chairman of Clemenger BBDO Melbourne.
Says Mather: "Tony is still continuing on and there's no bad feelings,I just thought I would rather do my own thing."

Meanwhile, Mather is holding an exhibition of his own paintings next month, entitled 'Expressions of Interest', in Moonee Ponds and all are invited.  Download the PDF:
Expressions of interest_Invite.pdf 

The News Limited AWARD School Perth graduation party will be held Wednesday 27th August 2008.
The event will showcase an exhibition of the best work from the Perth 2008 AWARD School graduates, announce the top students and celebrate the School’s 25th Anniversary.
For over 25 years AWARD School has nurtured the creatives of tomorrow. While embracing major developments in technology and media, AWARD School still continues to focus on the most important thing, the idea.
Free door passes will be allocated to students, tutors, lecturers and judges but if you wish to attend one of the biggest industry events of the year, a very limited number of tickets can be purchased. Please contact Hannah Morden at AWARD on 02 9699 2999.

Simplot Australia is building its Birds Eye nest, propelled by the launch last week of a new brand campaign created by Belgiovane Williams Mackay (BWM) Melbourne.
The new Birds Eye creative platform, 'An Eye for Good Food', represents a marked change in the brand's positioning. An animated bird is the focal point in the new campaign.
It is the first work to emerge from BWM Melbourne since the agency won the $12 million Simplot marketing account in April, which includes the Birds Eye, I&J and Edgell brands.
BWM's appointment by Simplot provided the impetus for the agency's expansion in Melbourne, with a permanent team now based in Photon Group’s South Yarra offices. 
Three Birds Eye product launches will support the new campaign - Stir Fry Flavour Infusions, Golden Crunch Monster Chips and Oven Bake Lightly Seasoned Fish. These products will be launched during August and September.
Jamie Mackay, Partner at BWM, said the agency's Melbourne team was energised by the enthusiasm and ambition of their new client: "We are really excited about helping Simplot in their pursuit of buyers of frozen foods, particularly families, and strengthening their brand loyalty," says Mackay.
"Our campaign will connect with consumers visually, particularly through the animated Birds Eye Bird, which communicates understanding and empathy with the wink of an eye."
The campaign uses a range of media, incorporating TV, magazines, outdoor and digital components, plus in-store demonstrations.
BWM's Melbourne-based creative director Rocky Ranallo, with executive creative director Rob Belgiovane, oversaw the creative development of this campaign.

View the Stir Fry Flavour Infusions spot

CREDITS
Simplot Marketing:  Tara Lordsmith, Sam Laycock and Suzanne Harman
Agency: BWM, Melbourne
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Creative Group Head: Jenny Barnett
Strategic Planning: Jamie Mackay
Account Management: Katie Molloy
TV Department:  Whitney Hawthorne
Director:  Barton Landsman
Producer: Marge McInnes
Production Company: @radical.media

Digital v Anti Digital: Annual launches 18 September
The best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on 18 September. Designed by Neville Brody from Research Studios exclusively for D&AD membership, the book is themed ‘Digital vs Anti Digital’.  For the first time this year, all of the work will be published online, as well as in the iconic book.
The book includes hyperlinks to videos with judges from the D&AD Awards 2008, interviews with creatives on the future of the industry, and most importantly, links directly to the work. The online Annual is created by Kent Lyons and inspired in look and feel by the book design. D&AD members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end.
Says D&AD President Simon Waterfall: “The theme of 'Digital vs Anti Digital' represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes  - what a great time to be a part of this industry."
D&AD membership can pick up their copy of The Annual at the launch on 18 September at the Royal College of Art in London. The launch coincides with the opening of D&AD’s first exhibition of all 45 of its Annuals. Part of the London Design Festival, "Pencil – 45 Years of Creativity from the D&AD Annuals" will be open from 19-23 September.

The D&AD Annual is available to D&AD members. The only way to receive a free copy of the 2008 book is to join D&AD before 31 December 2008.  Contact emily@dandad.co.uk for further information on the different ways to become a member.

Over 400 entries have been received for the 2008 Caxton Award Program, an increase of 5% on 2007 entry numbers. Entries will be judged on 26 August with winners announced at the Caxton Awards Weekend Seminar to be held 24-26 October at Sea Temple Resort, Port Douglas. Once again a prestigious judging panel has been selected to review entries and select category Caxton winners. The 2008 judging panel to be chaired by Paul Catmur of Barnes, Catmur and Friends, Auckland is outlined below:


Chairman of Judges
Paul Catmur, Barnes, Catmur and Friends, Auckland
 
Judges
Pete Baker, The Glue Society, Sydney
Rowan Dean, Euro RSCG, Sydney
Jay Benjamin, Leo Burnett, Sydney
Julian Watt, 303, Sydney
Dejan Rasic, Colman Rasic Carrasco, Sydney
Rocky Ranallo, BWM, Sydney
Michelle Galluzzo, M&C Saatchi, Melbourne
Christy Peacock, Publicis Mojo, Melbourne
 
Bookings for the Weekend Seminar and Awards presentation are now open. Numbers are strictly limited so be sure to guarantee your place soon. 
 
Delegate booking forms can downloaded at www.thecaxtonawards.com.au
 

Sydney shops The Glasshouse and Oil Communications have entered into an agreement to merge and become one of Australia’s largest independent creative marketing services agencies. 
To be finalised by September 1, 2008, the combined business - yet to be officially named - will have a staff of 50 people and will service clients in the automotive, beverage, telecommunications, retail, financial and public services sectors.
According to Peter Hosking, Director of The Glasshouse, the strategic fit of the two companies is ‘ideal’: “We have both built our businesses around having well credentialed, senior people making a personal commitment to working closely on their clients’ marketing programs. Culturally, the two businesses are already very similar," he said.  
Matt Vandermark, the creative director of Oil, who will join the management team of the merged agency, agreed: “Both agencies are nimble, no red tape, hard working creative problem solvers – that’s the space we both have
been operating in and will continue to do so," he said. 
The strategic and creative work that will be managed by the combined entity will include digital marketing, direct marketing, design, advertising, store merchandising and internal communications.
The new agency will operate from the CBD premises of The Glasshouse.

He’s worked with pop stars like Kylie Mingoue and Janet Jackson, with brands such as Nike, LG and Toyota, and with agencies including Wieden + Kennedy and Ogilvy & Mather. Curious Film Australia has lured Keir McFarlane back from the United States to join its roster of directors. 
“When Keir decided to base himself back in Australia, we were keen to get him on board. He’s an accomplished director who has an ability to tap into the latest cultural trends to create work that is stylish, original and compelling," says Pete Grasse, executive producer at Curious Film Australia.
McFarlane began his career as a director for Australian music videos, when his work was selected for the Cannes New Directors Showcase. Shortly afterwards, he made his debut in the United States, winning Best Male Video at the MTV Music Video Awards for Tom Petty’s ‘Mary Jane’s Last Dance’.
Today, his reel includes spots for Nike (Wieden + Kennedy), Chrysler (FCB) and Panasonic (Leo Burnett). More recently, he has shot spots internationally for Toyota, Visa, Nike and Lexus.
Says Grasse: "Today, Keir brings an intuitive approach to the craft of filmmaking and keeps firmly abreast of visual trends. He is a versatile director who brings the glamour, excitement and pulse of Hollywood studios into a commercial context, creating work that’s consistently flawlessly crafted."
In 2007, McFarlane turned his talents to feature films, directing the London car chase sequence in Jerry Bruckheimer’s ‘National Treasure Book of Secrets’. When he’s not shooting films or TV commercials, he remains passionate about music. He continues to collaborate with agencies in the United States and Asia Pacific from his new base at Curious in Sydney. 

Make sure you catch Rob Belgiovane's regular 'Bestadsontv.com' segment on Channel 9's TODAY Show, this morning at 8:40am. (The segment is on every second Monday.)
Then check out the bestads site to catch up on the latest work from around the world.

VIEW AUGUST 4 SEGMENT

Kate Catalinac from Saatchi & Saatchi NZ has been selected the International Young Guns Award's YoungGun of the Month for July, her NZ Army 'Toy Soldiers' Campaign, while the Student YoungGun of the Month was won by Todd Grinham and Zac Sax from Miami Adschool for their SmokingLung.com idea.
CLICK HERE to see their work showcased.
Thanks to hot Aussie expat Leo Premutico from Johannes Leonardo, New York for taking the time and encouraging young talent through Younggun of the Month. Premutico also provided some overall feedback on the last three months of submissions: "In 2 out of the 3 months the student winner was, in my mind, better than the professional winner. A reminder for any young creative that the only thing stopping you creating something great is the belief that you don't have the experience to. Book Council, Colgate Smile and Smoking Lung are all proof of the impact young talent can have if you create work inspired by the ultimate judge of your message, the recipient."
Josh Lancaster from Colenso BBDO, Auckland has taken up the gauntlet from Leo for the next 3 months. Make sure you welcome him by inundating him with your work. Don't forget to enter your work into the August YoungGun of the Month competition and be affirmed as upcoming young talent.