MT FRANKLIN LIFTS BREAST CANCER AWARENESS VIA PUBLICIS MOJO

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MT_FRANKLIN.JPGMOUNT_FRANKLIN-2.jpgOut-of-home company, oOh!media, has created two points to spread the message of Mount Franklin’s support for Breast Cancer week.

Aspart of Mount Franklin’s sponsorship of the Pink Ribbon campaign, theout-of-home company has worked with Coca-Cola Amatil’s creative agency,Publicis Mojo and media agency, Ikon Communications, to establish atwo-month campaign that includes three-dimensional special buildsdepicting two pink-capped bottles on their side.

Thethree-dimensional special builds are made from a new polystyrenematerial, meaning that the weight is less than materials previouslyused for special builds and installation is easier than ever before. 

Thespecial builds – which will be erected at ten sites in NSW, Victoria,Queensland, SA and WA from today through to mid-November – isaccompanied by a tagline advising that “Every mouthful helps RAISEAWARENESS for breast cancer research”. 

These special builds areaccompanied by an additional 52 large format billboards across thestate, using oOhroad! and Eyecorp inventory.