LEO BURNETT SYDNEY ONLY AUSTRALIAN AGENCY IN 2008 GUNN REPORT TOP 50
November 20 2008, 9:16 am | | 31 Comments
Leo Burnett, Sydney is the only Australian agency to make the Top 50 Awarded Agencies in the World tally in this year’s Gunn Report, ranked an impressive =24.
Saatchi & Saatchi New Zealand make the cut, ranked =37 and DDB New Zealand are place =43.
The most awarded agency in the world this year was BBDO New York, followed by Fallon London, DDB London, Saatchi & Saatchi New York and McCann Worldgroup/Tag, San Francisco.
31 Comments
Does this mean they did lots of good work, or a couple of good bits that they entered in every single award show in the world? Bravo though.
That should help them finally win some new business.
It’s strange how most of the people who helped them get those awards and the ranking in the Gunn Report are now gone.
No. it just means they did Earth Hour.
Gunn report is the biggest load of crap and basically a business model built on our ego’s. You have to basically enter every major award show to count. who does that ,except big fat networks?
and they do it with one or two pieces. next year will be a different story when networks have to cut back.
Thank you WWF
Go Leo’s.
Gotta love Todd Sampson, Jay and Andy
what 11.30am said.
except for the ‘big networks cutting back’ bit. If anything, it’s the independent shops that’ll have to be more careful with their budgets in ’09.
I wonder what would happen if a big American agency came out and said “In response to the American and Global economic crisis, we are going to enter only the single show – Cannes, in 2009, and rebate the rest of our entry fees to our struggling clients.”
there’d be two responses: Firstly, they’d probably be loved by their clients and maybe even attract one or two more. And secondly, their ECD and most of their creative department would be hawking their books around quicker than you can say something really quick.
Todd – maybe?
Jay & Andy – are you kidding me?
They did great stuff at JWT – but what on earth have they done to contribute to these LB results?
They’ve been there 5 minutes you twat – now get you hand off it
There’s nothing ‘gunn’ about the doona culture.
today’s diary entry
what a stroke of luck! Thankfully nobody realises that the Earth Hour work was done more than two years ago by Nigel Marsh, Hazel Livingstone and Tim Castree as well as several others who are no longer here. I’ll just goal hang for a little while longer.
since then, we’ve lost McDonalds and Optus and have produced the worst Heineken commercial in the history of the world at great expense but fortunately, I think we’ve covered this up by making some big name hirings.
Now that this Gunn Report has been published, we may be able to cover up our disastrous P&L for at least another 6 months before leveraging ourselves into bigger jobs in London.
phew
Um, 3:01 – you neglected to mention that Earth Hour was executed before that overseas and the idea was actually conceived by the WWF themselves. Leo’s simply rolled it out here and won every award for facilitating an idea. Good on them i say, but please don’t be as crass as to take credit for it.
Yes watch out all. Leo Burnett are the Agency to watch.
Guys. Settle down. This isn’t a press release by Leo Burnett. You can’t blame them because someone tallied up their awards from the last year.
I guess it had to happen. 12:54 says (in effect) that without awards creatives would desert an agency, That the “ECD and most of their creative department would be hawking their books around quicker than you can say something really quick”. Are your egos (yep, I’m not one of you) really so out of control? What if a director re-shot and re-edited your TVC because you’re just another fucking client? Or the sound studio guys re-recorded & remixed your radio spot because you just don’t understand? Without sounding too superior (even though I clearly am), it’s time to remember who pays your ridiculous salaries, and for what purpose!
i wonder if they publish the results of awards budgets as well?
Who is Gunn anyway and why does he matter?
piss off 1:29pm,
Jay & Andy have made the agency. Look at all the great work in the last 6 months!
Mich.
10.44, what you need to understand is that without awards, we’re completely fucked. We don’t get job interviews, we don’t get career longevity and we don’t get pay rises.
If you’re a planner or (most particularly) a suit or a client, your CV is your ticket. “oh wow – you worked on brand A and brand B, you must be good”. We get “so… what awards have you won?”
Check the ads at the back of the trade publications: “Award-winning team required for…”
That’s just the way it works.
And yes – it’s fucked by the way. But the point I was making is that it’s career suicide not to care about awards. And as a result, you wouldn’t want to be in the only agency in town not to chase them.
Relax, it’s friday fuckers.
6:24, Donald Gunn is a former Leo Burnett CD.
Update me Mich… or 7:52am
The last 6 months involve losing maccas completely, No ads for heinekin except that crap that went sideways before Mark left. Nothing great for Subaru as usual. No wwf scams for a change and perhaps another not so good bundy ad.
where is all this great work you speak of?
agree 10.58
LB need to win something soon (business, not awards) or someone may find himself on “I’m a minor advertising celebrity, get me t f out of here”
Tony B, I think Mich might have been using what is commonly known as sarcasm in his last post.
I’m sure the yanks will start putting out some nice print campaigns, once they figure out which clients are open to ‘pro-active’ work. Still 6 months till Cannes.
10:58, on form it should show up in award shows in the poster category where you don’t need a media spend, you just print them off at the agency and stick them on a wall.
Toby B (10.58AM)
You forgot to add that the aapt masterpiece to the list
Believe what you like but Mike, Grant and Nigel did Earth Hour and won all those awards. They were also responsible for the successful Name It Burger Campaign for Macca’s some brilliant work on Fairfax and and the highly awarded Heineken “Past Experience” spot. They also did the Cannes winning campaign for WWF “Future is manmade”…left 8 months ago to Mojo.
Steve Coll responsible for the massively awarded spot for Maccas “Inner Child” and Bundy “Pomies” spot left 7 months ago for BBH London. They’re all responsible for pretty much all of Leo’s success in the last 3 years along with the great planners like Justin and Ilona who also left in the last year for the U.S. and Melbourne.
Name it burger was done by Trent Christie.
Nigel did come up with the Earth Hour idea at a breakfast meeting with the Client. Todd wasn’t there. Mark Collis wasn’t there. Mike and Grant did the main campaign of his idea. Everyone seems to think that the idea was the killer, not the campaign.
The Fairfax work that Mike and Grant did had been done as a television ad for Orange. (Idea being news delivered to your phone) As was ‘Future is man made’ (an agency in Germany did it and from memory I think it “didn’t” make it to Cannes for that reason) and now the ‘Cats’ ad for Toyota which is now compared to Levis.
To be honest every one of us there at Leo’s under Mark Collis agreed that it was a better place under Micah. After Mark arrived Subaru went down the toilet as did Canon. When Mark felt like working and using his influence things did happen. But it was very rare. The agency was a more prolific under Micah.
but yes, I have to say hats off for the Gunn report. You don’t get any higher acclaim.
Which Aussie ads were on the Gunn report Lynchy?
Mark.
Ummm not quite mate. They did do the future is man made. However.
I think you’ll find that Mark C came up with Heinekin and passed it onto Mike and Grant. But they crafted it well. Trent actually did the name it burger. Earth Hour was the brief I’m not even going to enter the debate on who came up with that but it wasn’t Micheal and Grant. Steve moved to AMV not BBH and theres a few more things. You should spend a minute getting your facts straight. tsk tsk.
the 3 amigo’s slinging more sour guacamole…! You guys had me at ‘minor celebrity’… rivetingly good reading!
FACT: All the creatives who won awards at Leo’s over the past two years are gone. Every single one of them, except in digital. That includes the senior teams and the junior teams, all of them. Gone.
7.55
there was one important group who were less happy during that period and that was the clients.
Maybe you’re not too bothered about them, but among others, Kellogg, Dairy Farmers and Panasonic didn’t want him in their buildings. The agency’s awards and creative reputation rose substantially, but at a huge cost to the agency’s business as well as the clients’. Because with the exception of the brilliant work for Canon, none of the other creatively awarded work had any impact on the brands they advertised – and in some cases, it damaged them.