OUTDOOR AWARDS ARE COMING – UPDATE
Toraise awareness of the Outdoor Media Association’s new award show – TheOutdoor Awards – a giant billboard truck is being driven 10,000kmsaround Australia. Here are some recent notes from the TRUCK BLOG:
TheOutdoor Media Awards truck has been on the road promoting the fact thatthe Outdoor Awards are coming for over a week now. The first weekinvolved a long drive across Outback NSW and South Australia. Throughtowns like Mildura, Gawler and Coober Pedy. Along the way the truck hasdodged rogue camels, made it’s way across some of the driest andflattest roads in the world, been hit by powerful crosswinds and evenmore powerful headwinds causing the trip to be quite slow going.
“Thetruck just isn’t designed for this kind of thing,” says driver MickBuckingham, “The big canvas sides are like a huge sail, it’s more likea catamaran than a truck. The road train drivers are having a great oldtime trying to blow us over.”
The truck has now entered theNorthern Territory and had a short stop at Uluru where they found outthey can’t actually take photo’s in front of the rock. So they tooksome photos in the carpark instead.
The truck then headed toAlice Springs where it was welcomed by locals and taken to LassetersCasino for a night out. The truck is now headed up the Stuart Highwayto Katherine stopping at a few sights and roadhouses along the way tospread the word that The Outdoor Awards are coming.
See photo’s of the trip so far or enter your best outdoor ads at The Outdoor Awards website: outdoorawards.com.au.
Entriesare open already to the awards but the ultimate deadline will be theend of March 2009 to allow creative teams the chance to have theirlatest work appear and become eligible.
In addition to a new firstprize of a Golden Pigeon statue, which will be given to the bestoutdoor concept, there will be a financial incentive worth $10k for thewinning creative team.
Helen Willoughby of the OMA says: “To launchthe Outdoor Awards without creating an exciting and original outdoorcampaign of our own would be a missed opportunity. This is the firsttime such a feat has been attempted. And the reaction to the billboardtruck so far has been tremendous. Word is out in the bush that we’redoing this – and more than a few fellow truck drivers are lending theirsupport and enthusiasm.”
For more information about the OutdoorAwards or the Round Australia Truck Journey, please contact HelenWilloughby of the OMA on (02) 8356 9000 or email: Helen.Willoughby@oma.org.au
4 Comments
This stunt’s really cool. I mean I saw it on the front page of the Herald this morning and my taxi dude raved about it non stop from Pyrmont to the airport.
Do people who work in advertising understand that people who do NOT work in advertising do not give a shit about advertising?
Just thought I’d ask… but yeah…
AC, not too sure about that dude. Gruen was one of the best rating shows for ABC this year.
Oh it’s such fun just like Hamish and Andy and the Caravan of Courage.
Come to think of it, there is one little difference. No audience.