THE TWITCHHIKER’S GUIDE TO FAME
AKA ‘Advertising at the Speed of Culture’, (Stolen from Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide.):
“OnMarch 1st a young man called Paul Smith departed England for thirtydays. His sole stated aim is to travel as much as the globe as possiblewith the help of the people on Twitter. Thus ‘Twitchhiker’ was born.
‘Twitchhiker’ is on the cusp of becoming an on-line phenomena. He has got over 5ooo followers and is growing.
He doesn’t want his trip paid for-that would completely nullify the idea. But some help would be fine and Dandy.
Tocoincide with the global launch of the new Visa campaign, we give him apre loaded Visa card with US$1000 on it, and he liked that idea. Enoughto know he can eat on a daily basis. (He would put half towards thecharity benefiting from the trip. “Charity: Water”)
So he set sail on Sunday from Newcastle to Amsterdam, the Brussels, then Paris, then wherever…
AddsTBWA\Whybin, Auckland ECD, Andy Blood: “And I just found out he woreour agency T shirt for the first two legs, and in the photostream onFlickr you’ll see he also packed the Visa cards.”
His progress can be followed on Twitter, google maps, Flickr, etc
4 Comments
It may be a non-traditional idea but some traditional English in the press release wouldn’t go astray
I feel old when I read things like this. Why am I so out of touch?
I love that press release. it is so weirdly written. funny stuff!
Poms getting a free feed while backpacking – thats new.