Six Young Lions to go to Cannes

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IMG_0420.JPGIMG_0434.JPGIMG_0435.JPGIMG_0436.JPGNews Limited tonight announced the Australian Young Lions winners who will be attending the Cannes Lions 2009 International Advertising Festival in June to represent Australia.

The Young Lions Media category winners are:

•    Lauren Cassar from Bellamy Hayden

•    Tristan Burrell from Universal McCann  

The Young Lions Print category winners are:

•    Garret    Fitzgerald from BMF

•    Neil Walshe from BMF

The Young Lions Cyber category winners are:

•    Andrew Fergusson from Tequila

•    Natalie Cheng from Tequila

IMG_0441.JPG“The Young Lions program is a terrific opportunity to mix with the bestin a world-wide competition. Winning a Young Lions has been known tohave a significant impact on the career of up-and-coming talent,” saidGarth Agius, Group Director of Marketing: Advertising and Integration,News Limited.

“We’re committed to providing Australia’s young talent an opportunityto compete on an international scale and further their experience. Thequality and standard of the submissions we received this year wasoutstanding,” said Mr Agius.

IMG_0439.JPGIMG_0440.JPGThe Media Young Lions briefs were based on a number of News Limitedmedia assets. The Print Young Lions Competition was for Moshtix and theCyber Young Lions Competition brief was for Vogue Australia 50thAnniversary.

“The first round of the Young Lions media program featured a number ofbriefs across News Limited brands. The ten national finalists were thengiven a 24 hour challenge to present on a new brief, emulating theCannes experience,” said Mr Agius.    

IMG_0421.JPGIMG_0424.JPGIMG_0422.JPGIMG_0423.JPGIMG_0425.JPGIMG_0426.JPGIMG_0428.JPGIMG_0429.JPGIMG_0430.JPGIMG_0427.JPG“It was impressive to see Australia’s young creative talent in action.There were a number of great entries that nailed the briefincorporating Moshtix’s core message ‘more mosh, less dosh’. I can seethe winning print entry working as part of our marketing activitiesover the next year,” said Adam McArthur, Managing Director, Moshtix.

 

“Natalie and Andrew’s entry best met the objectives of the Vogue 50th celebration with

their high impact, cleverly interactive and stylishly executedsolution,” said Marianci Baba, Marketing Director, Vogue Australia.

2009 Young Lions winners will represent Australia in the Young LionsCompetition, which takes place during the Cannes Lions InternationalAdvertising Festival, 21st – 27th June 2009.                        

The Australian teams will compete against other representatives fromall over the world for the prestigious Gold Medal which will be awardedat the Festival.

News Limited will provide the winning Australian teams a Young Lionsregistration to the Cannes Lions International Advertising Festival,which allows access to all the Cannes seminars, awards ceremonies,showcases and material. Their airfares and accommodation will also bepaid by News Limited.

In addition to competing, the Australian Young Lions will be able tovisit and participate in the Young Lions Zone which includes, tenmaster classes, interactive kiosks showcasing entries, winning workfrom all Young Lions Competitions, a chill-out café and exhibitions ofstudent work from advertising colleges and universities from across theglobe.

For the latest update on the Cannes International Advertising Festivalor to view the Australian Young Lions winning work please visit: www.newsspace.com.au/2009/cannes/lions