Spiller takes chief creative officer gig at Fallon US

Darren Spiller 2.jpgEXCLUSIVE: Darren Spiller, regional creative director of Publicis Mojo is moving to Minneapolis in June as Chief Creative Officer of Fallon US, replacing Al Kelly, who joined Fallon in 2007 from Strawberry Frog Amsterdam.
However, Spiller will continue to have input into Mojo Australia and New Zealand, the agency he has worked at since 1995 when he joined the Auckland office as head of art.
Fallon is also owned by The Publicis Groupe and has offices in London, and Tokyo.
Graeme Wills, regional chairman of Publicis Mojo negotiated for Spiller to retain ties with the agency and clients, however Spiller's main focus will be Fallon US.
"When they realised I was going to Fallon and it was still in the family it made sense to maintain a relationship," Spiller told Campaign Brief.

"I'll liaise with some clients on a monthly basis. There may be a few teams that work on Australian projects with me overseeing them from the U.S, especially things like Tourism Victoria. An account which is very close to my heart and which I have fostered a great client relationship over many successes and many years. It's a clever business thing to do, why lose someone completely when you can keep them in the family, everyone benefits - clients, staff, and agency. I thought it was a very mature way to look at it," says Spiller.
Spiller has been ECD on award winning campaigns for clients including Tourism Victoria's 'Labyrinth' and 'Run Rabbit Run', Nestle Peters Drumstick campaign and 'Nike's 'Stuff History'.
His remit at Fallon is to grow the business and put Fallon's creative reputation back on top.
While Fallon enjoys a reputation for groundbreaking creative such as BMW Films, in recent years the London office has been outshining the US headquarters with work such as Sony 'Balls' and Cadbury 'Gorilla'.
"Fallon has won six new business pitches in the last six months, which is very encouraging. There's a feeling of resurgence there, it had a few tough years, but everyone eventually goes through that "
While Spiller has had a number of job offers over the years this is the first he was really interested in.
"I have had a long career with Mojo and it would have to be a good one for me to move considering how great this job is. Over a few phone calls and seeing my work they were keen to get me across and it just seemed to fit straightway," he says.

32 Comments

Anonymous said:

Well, fuck me.

I really didn't see that one coming.

Anonymous said:

Though I don't envy moving to the midwest, this a great achievement for Aussie talent - knock 'em dead.

Anonymous said:

It's a bit like when Jay Leno took over the Tonight Show in America from Johnny Carson. The job is not what it used to be...

Simone said:

Congratulations Daz. The more Aussies overseas in good agencies the better. Hopefully you'll hire a few Aussies to join you over there.
You have a tough job ahead of you, to say nothing of how you'll attack the weather!
Good luck, and hope to see some great work coming out of Minneapolis again soon.
S
PS By the way, the blogger who said that Pat Fallon was pushed out by Kevin Roberts has his facts wrong. My mates at Fallon Minneapolis tell me he is still wandering the corridors there.

Anonymous said:

Good luck. Big job. Great opportunity. Fantastic to see someone who has made it career-wise still willing to take risks.

Rich said:

Congratulations.
Thoroughly deserved.
Have fun Daz.

Anonymous said:

Let go of Mojo, mate. You have done a great job. But out of due respect to your successors, give them the clear air to run their own show.

Anonymous said:

Darren's immanent departure is excellent news. And I bet the creatives in Melb are very relieved to learn that he will still be "overseeing them from the U.S". I'm guessing the meetings will be held in Minneapolis time.

Anonymous said:

Good luck Darren. You've managed the chaos that's Mojo better than just about anyone. The worst thing that can happen is it doesn't work out and you come back home. Not a bad second prize.

Anonymous said:


"put Fallon's creative reputation back on top"

Oh dear, the old turn this ship around brief.

Anonymous said:

imminent...

Anonymous said:

Funny. No more bitchy comments...

Anonymous said:

I'm sorry...is it just me or does the idea of Fallon USA's CCO having CD-type input into Mojo syd and nz sound a bit odd? sure, they share a parent company, but how (and why) would you ask the poor guy to do both??

Anonymous said:

Mega bucks! that's why you do both.

Anonymous said:

funny, on creativity it says he did the Speights work...

Anonymous said:

What I find amazing in this whole process is that staff at Mojo still haven't been officially notified by senior management of Darren's departure.

Anonymous said:

Speights is a great beer. Can you get it anywhere in Australia, does anyone know?

Anonymous said:

if the experience of Paul Silburn is anything to go by, good luck.

Anonymous said:

He might be taking the creative depart with him...

Anonymous said:

that's untrue about not notifying staff. it was done before easter.

Anonymous said:

Why should they know the details?

Anonymous said:

Yes, but Paul Silburn is a creative genius...

Max Gnarly said:

Looks like all the Mojo posts are drying up, so how about one from outside the building?

There are many here that wish Daz all the best, and many that won't.

Over the years Mojo has had a reputation for removing talented and funny creatives from their stable. This has been an unfortunate legacy as Mojo has made plenty of pretty pictures, but at the same time lacked ads that tickle a funny bone. (Not counting Toyota AFL franchises or beer ads overseen by the old kiwi CD Nick Worthington).

It remains to be seen if Darren can nurture Fallon's humorous side in his new role.



Anonymous said:

that's unture 11.36. it was only done this morning after it was announced on CB blog. Anyway, good luck Darren.

Anonymous said:

Cake. And eat it. You've got to admire Dazza having two jobs.
This guy must have read The Secret at least twice.

Anonymous said:

Max Gnarly. Beg to differ. Spiller's reel is full of jokes.

Anonymous said:

DRINK SPIEGHTS and lose your mates.....

ex trade press journo said:

9:34..... "What I find amazing in this whole process is that staff at Mojo still haven't been officially notified by senior management of Darren's departure."

What I find amazing in this whole process is that staff at AdNews and B&T still haven't picked up this news of Darren's departure, nearly two days later!. It's now even on Adweek and Creativity in the US.

Anonymous said:

what i find amazing is that on adnews and creativity it says he did speights

Anonymous said:

Gold 3.01!

Anonymous said:

I wish Darren well in the States. I think his appointment is a great compliment to him and Oz advertising. However, I'm not a fan of any CD/MD leaving and retaining an interest in their previous agency's client, whether well-intentioned or not. It creates an impossible situation for his replacement and makes finding 'the' replacement even more difficult. I'd be surprised if Darren himself would be interested in the Mojo job if the roles were reversed; just as I'm sure the many Mojo people who genuinely wish him well are probably the same ones who wish his leaving was providing them the opportunity they have helped provide him.

GG said:

so has there been any news? how's he going?

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