Australia’s Media Lions shortlist: once again ad agencies outperform the media agencies
Australian ad agencies have once again outperformed the media agencies in the Media Lions, grabbing nine of the 14 shortlisted nominations in the category.
Ad agencies Leo Burnett, Lowe, Clemenger BBDO, Lavender and CumminsNitro were all on the shortlist, while media agencies OMD, Starcom, ZenithOptimedia and Media Contacts are also finalists. OMD, Lavender and Leo Burnett grabbed a couple of nominations each.
The total of fourteen nominations is an improvement on last year’s total of nine on the shortlist, while New Zealand has dropped one nomination, down to five this year – four from ad agencies.
CumminsNitro’s ‘The Best Job in the World’ is among the shortlisted finalists once again.
AUSTRALIA
Meerkats Perth
iiNet, ‘The Naked Truth’
Lavender Sydney
Youth off the Streets, ‘The Longer They’re Here’
(best use of newspapers)
Lavender Sydney
Youth off the Streets, ‘The Longer They’re Here’
(charities, public health & safety)
303 Perth
Ikea, ‘Guerilla Garbage’
Leo Burnett Sydney
World Wildlife Fund for Nature, ‘Vote Earth Tree Shirt’
Leo Burnett Sydney
World Wildlife Fund for Nature, ‘Vote Earth Monuments’
Lowe Sydney
Football Federation Australia, ‘The Missing ‘H”
Clemenger BBDO Melbourne/CSM Melbourne
Foster’s Group, ‘Plastic Cup’
OMD Sydney
McDonald’s, ‘Australia’s Most Loved Songs’
OMD Sydney
San Remo, ‘Pimp My Kettle’
Starcom Melbourne
Mars, ‘Strauchanie Sponsorship’
ZenithOptimedia
Lion Nathan, ‘TED 696 Project’
CumminsNitro, Brisbane
Tourism Queensland, ‘The Best Job in the World’
Media Contacts Sydney
Hoyts Distribution, ‘The Dawn of Twilight’
NEW ZEALAND
Draft FCB Auckland
Cerebos Greggs NZ, ‘Napkin Art’
OMD Auckland
Bridgestone New Zealand, ‘The Driving Force’
Clemenger BBDO Wellington
New Zealand Transport Agency, ‘Distracted Drivers’
TBWA\Whybin Auckland
Adidas New Zealand/New Zealand Rugby Union, ‘This is not a jersey’
Colenso BBDO/AIM Proximity Auckland
Yellow, ‘Treehouse’
3 Comments
…that’s cos it’s about ideas not 1 hour long power point media plan presentations.
Well done!
…its also because media agencies credit their creative partners as being part of the process, whereas creative agencies are happy to steal all the limelight in media categories. Smart clients don’t care where the idea comes from but know it takes a team to bring it to life – where are the Cannes entries that credit both agencies?
Yeah! And shouldn’t we credit the best X in the best box. And media schedule of the year. It’s just not fair. Like golf. Can’t believe only the best golfer wins a prize. And not the best glove, or guy that holds up the ‘quiet please’ sign. Not fair.