Davis to co-chairman + CCO of Publicis Mojo

WILLS-DAVIS.jpgEXCLUSIVE: Craig Davis has joined Publicis Mojo as co-chairman and chief creative officer across Australia and New Zealand. He steps into the creative role vacated by Darren Spiller who moved stateside this month as chief creative officer of Fallon US.

Davis - pictured left with Publicis Mojo co-chairman Graham Wills (far left), photographed by CB in Cannes today - one of the highest profile Australian creatives working on the world stage, resigned as global creative director of JWT six months ago. After a decade working overseas he wanted to return to Australia for lifestyle reasons and a desire to raise his young family in his hometown.

He will share the chairman role with Graeme Wills, regional chairman of Publicis Mojo and will be based in the Sydney office. The pair are photographed by CB in Cannes - Wills left, Davis right - during our exclusive interview.

The agency will also be announcing its new Melbourne creative director soon, which Campaign Brief understands is currently a partner at a London agency.

After graduating from AWARD School in 1988 Davis started his own agency, Davis & Chapman, later morphing into Doorley Abram Davis & Chapman. His first overseas gig was as ECD of Saatchi & Saatchi Singapore in 1999 - within a year he was promoted to regional ECD Asia/Africa and moved to Hong Kong. He then joined JWT, moving to London as chief creative officer for Europe, Middle East and Africa, stepping up to the global role in 2005.

Davis is credited with improving the creative reputation of the multinational agency and attracting high profile talent to the network as well as establishing the worldwide creative council. In 2008, JWT won 39 Cannes Lions.

11 Comments

Anonymous said:

Hold my girlfriend while I kiss your skateboard...

Anonymous said:

Wow, great news for Mojo. A real game changer for that agency.

Anonymous said:

Sounds good to me
Owned his own shop
Worked in different parts of the world
Solid haul at Cannes
Nice Move Publicis

Anonymous said:

Great to hear Craig is back. I used to work at JWT and he was an inspiring CCO. He really instilled a great new creative culture. All the best in the new role.

Anonymous said:

I don't get it. Craig is a nice guy. So how come he's done so well?

Anonymous said:

Why would you desire to raise your kids in Dubbo? Sure the Western Plains Zoo is pretty cool but it ain't London.

Anonymous said:

Wonder why we never take on people from different industries.

Anonymous said:

MojoMagic - nuff said!

Anonymous said:

7:21

Same reason I don't get a fucking baker to fix my car.

Idiot.

Anonymous said:

Mojo's big coup. DDB's missed opportunity.


Joe said:

Oh now i get it. The mojo's gone.

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