The Evian babies keep on rolling
EXCLUSIVE - Everyone in France remembers the spot with the babies' underwater ballet, which
made a huge impression when released in 1998 and which, 11 years later,
still tops the charts as one of the public's favourite ads. 11 years later they have not grown or got older but are still bursting with an infectious energy and love of life. This new campaign via BETC Euro RSCG, Paris employs media on a larger scale, to be rolled out across the globe in a truly integrated fashion: on television and in print, through promotion and on the internet with an on-line feature to create a buzz in the pre-launch phase.
Says Rémi Babinet, the
founder of BETC Euro RSCG and Global Creative Director of the Euro RSCG
network: "This campaign is an incredibly enthusiastic modern day musical comedy,
involving the sharpest contemporary artists like Dan the Automator and
Michael Gracey. It makes use of a number of extremely varied aids: the
music, the event, the film, the internet and the design. It thus
reinforces the position of the evian brand as a great contemporary
worldwide brand. Just listen to the word 'Evian'. In the rise and fall
of its intonation we clearly hear 'Live Young'."
CB/Bestads had the pleasure of visiting BETC Euro in Paris last week, where we were the first media to view the commercial.
CB/Bestads had the pleasure of visiting BETC Euro in Paris last week, where we were the first media to view the commercial.
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always ben a huge fan of michael gracey's work.
Good to see he's been absolutely killing it with a bunch of massive spots the past few months.
This looks about as fresh as their nappies.
Noooooooooooooooo!!!!! AAAAAAAAAGGGHHHHH!!!!
Seriously. WTF. That kills me. Dancing babies, hip-hop stereotypes from the nineties, horrendous CGI and about ten times too many cross-armed 'aren't I dope' poses.
im glad this was posted. i was beginning to think there just isn't enough news on french spring water ads on this blog.
Hey 12.03......it has a million plus hits already. Funny everyone said the same thing about MG's T Mobile spot....and that has 11 million hits and counting + a Gold Lion to finish off.
12.03 you are a moron
Another visualize the feeling of joy ad. wahoo.
What about a gang of canaries playing the piano?
ooh that would be joyous to watch and leave everyone liking our brand.
why i outa...
It's had over 1,000,000 hits on youtube in under a week.
It's been through the office quicker than swineflu through Villawood.
I'd say it's hitting the right notes. Old Skool rap and poses or not.
Fergus Hally from Complete Post was telling me about this spot last week, apparently the backgrounds were all shot in Melbourne by Greig Fraser.
Great to see Michael Gracey doing animation again, and sending some of the work back to Oz. Congrats to him on the Gold Lion for T-Mobile too, keep it up!
Babies should be breast fed
I, for one, would love to have that on my reel. Especially when clients are getting more and more conservative with ideas and budgets.
I think if you looked deep inside yourself, you might wish it was there too sandwiched in between the ad that had a really good script but the client fucked up and the scam spot you did for charity. Whether or not it's the height of creative excellence, it's already an icon.
4:26 -- why do you want to "out"?
learn to spell if you're going to (try and) be clever... but I guess you do that for a living hey...
http://www.youtube.com/watch?v=MuU00Q3RhDg&feature=related
Awesome... and most importantly the public will love it
Sorry mate. T-Mobile was amazing. I'm not sure who said it was bad. I love it. And I hate this. Don't call me a moron. I'll bitch slap you.
Why does everyone think a million hits is some big deal. 7 billion people on earth, a milliion hits, ummm... that works out at about 0.00014% of all water drinkers on earth seeing the spot on U-Tube. Yawn. You can get a 2 million viewers (that's twice as many water drinkers for the mathematically challenged) by running one commercial once on MasterChef. Just thought I share that with you.
2.10 now takes the moron mantle.
2 million people didn't tune in to see an ad on MasterChef....they tuned in to see a tv programme. On youtube you have to go to the address.....a big difference. In which case, 1,000,000.00 hits in 5 days is good going.
Maybe 1 million people can't be wrong, but I'm not a fan personally. The first version was cute, this is like a low budget rip off. It just looks far too fake in this day of polished CGI, and it really ruins it for me.
And given Evian tastes like shit I'm not sure the link between babies and nappies is a good thing either.
Would any of the talentless never-been-hacks know how much effort would have gone into a shoot like this?
Shooting babies FFS. Hundreds of them. http://www.youtube.com/watch?v=J7x_rh4-ruk&feature=channel
Lots of people have commented that this spot has generated 1,000,000 hits already.
Big deal.
Lift expectations people.
Far, far higher.
It's global.
What was the product again?
Hmmmm.