The Evian babies keep on rolling

EXCLUSIVE – Everyone in France remembers the spot with the babies’ underwater ballet, whichmade a huge impression when released in 1998 and which, 11 years later,still tops the charts as one of the public’s favourite ads.

11years later they have not grown or got older but are still burstingwith an infectious energy and love of life. This new campaign via BETC Euro RSCG, Paris employsmedia on a larger scale, to be rolled out acrossthe globe in a truly integrated fashion: on television and in print, throughpromotion and on the internet with an on-line feature to create a buzzin the pre-launch phase.

Says Rémi Babinet, thefounder of BETC Euro RSCG and Global Creative Director of the Euro RSCGnetwork: “This campaign is an incredibly enthusiastic modern day musical comedy,involving the sharpest contemporary artists like Dan the Automator andMichael Gracey. It makes use of a number of extremely varied aids: themusic, the event, the film, the internet and the design. It thusreinforces the position of the evian brand as a great contemporaryworldwide brand. Just listen to the word ‘Evian’. In the rise and fallof its intonation we clearly hear ‘Live Young’.”

CB/Bestads had the pleasure of visiting BETC Euro in Paris last week, where we were the first media to view the commercial.