Clemenger BBDO blitzes MADC Awards – Four’N Twenty ‘Magic Salad Plate’ wins Best of Show
Following up on last week’s Effie Awards success, CB Agency of the Year Clemenger BBDO Melbourne scooped the pool at Friday night’s MADC Awards, taking out all the major awards, including The Blackley Award for Creative Leadership, Best of Show, Account Service Person of the Year and Client of the Year.
The Four’N Twenty Magic Salad Plate took out the coveted Best of Show,adding to creative team Tom Martin and Julian Schrieber’s cupboard fullof international awards for the concept. The Magic Salad Plate also wonthe gold award for the AudioNET Best Integrated Campaign, the bronzefor the Maurice Dowd Clemenger BBDO Award for Best 30 second TVC/CinemaCommercial and the bronze award for the MADC Award for Best DirectResponse Advertising.
James McGrath has led the Clemenger BBDO Melbourne team through astellar couple of years, winning top level awards at every major awardfestival around the globe. His work was recognised with the BlackleyAward for Creative Leadership.
And the agency took out the suit/client double for the second time in arow: group account director Ricci Meldrum was named Suit of the Year(Clemenger’s Paul McMillan took out the inaugural award last year) andFoster’s was named Client of the Year (long-time Clemenger client Duluxtook out the award in 2008). Ricci has been with Clemenger BBDOMelbourne for over a decade and had no idea the agency had evennominated her for the award.
View the complete lists of winners:
MADC AWARDS: TOP AGENCIES
Clemenger BBDO – 1 Best of Show, 1 Gold, 5 Silver, 7 Bronze
The Campaign Palace – 1 Gold, 1 Bronze
Day & Age – 1 Gold, 1 Bronze
George Patterson Y&R – 2 Silver, 4 Bronze
Publicis Mojo – 1 Silver, 6 Bronze
Grey – 2 Silver, 3 Bronze
CumminsNitro – 1 Silver, 1 Bronze
DDB – 2 Bronze
Lifelounge – 1 Bronze
M&C Saatchi – 1 Bronze
Here’s what the MADC said when presenting the Blackley Award for Creative Leadership to McGrath:
“This year has been an exceptional one for James McGrath. Under hiscreative leadership, Clemenger BBDO Melbourne has won just about everymajor award in the country – and the world.
Since joining the agency two and a half years ago, James and his teamhave revitalised some of the country’s biggest brands and created someof its most memorable campaigns.
If you have sipped a Pure Blonde, necked a Carlton Dry, eaten a Four’NTwenty pie at the footy, munched on Bega cheese, lusted after aMercedes-Benz, banked with the NAB, just can’t get enough Ski yoghurt,been satisfied by Snickers, had a flutter at Crown, chosen a Duluxcolour, are with HBA, or have been up close and personal with Sorbent,you’ve been touched by James’ work.
As well as being ECD of a record 31 finalists at this year’s MADCawards, the last 12 months have produced work that has captured aplethora of awards.
With James at the helm, Clemenger BBDO Melbourne won eight Lions atCannes this year, more than any other agency in Australia/New Zealand.This haul led to the agency being individually named as a majorcontributor to BBDO winning Network of the Year at Cannes. James’ workalso contributed to BBDO being awarded Network of the Year by The WonReport, named the world’s most awarded network by the Gunn Report andthe Young Guns Network of the Year.
Under his guidance, the agency has also taken out an unprecedentedquadruple this year, winning the Campaign Brief, AdNews and B&T Agency of the Year titles and AWARD Network of the Year. On top of that, the agency wasnamed Direct Agency of the Year at AdFest and took out the Grand Prixat the APMA Awards.
Over the last year, James’ talents have been recognised internationallyby being asked to judge the One Show; being listed as one of Shotsmagazine’s Top 100 creative talents in the world; and listed as one ofthe top four creative directors in Australia in the 2009 Campaign Brief Creative Rankings.
In the last 12 months, James and his creative department have alsopicked up awards and recognitions at the Clios, the New York Festivals,the Mobius Awards and One Show in the US; the London InternationalAwards, the Shark Awards and D&AD in the UK, AdFest and the PhoenixAwards in Asia and APMA and AWARD locally.
James has previously won the Blackley Award – just before he joined Clemenger BBDO in 2006.”
11 Comments
Great night. Well done to the MADC.
Bit of a quiet year creatively, but a great, great night. Thanks to all involved.
Indeed! Great night. Great people. Great fun.
Has anyone seen my pants?
Congratulations to the MADC committee. It was a great party.
Who were the guys in the Red Suits at the MADC Awards?
So it was a Clemenger party…..? Don’t mean to sound bitter, but, Is there something in their water?
The Magic Salad Plate deserves every award it gets. Tom and Julian are great guys and amazing creatives.
Day and Age gold was for design.
great night, cheers to the Asahi’s on table, too.
It was the Clemadc awards.