Three Drunk Monkeys to launch :30 Seconds campaign, breaking 22 August

Sumo_30s.jpgPicture 400.pngPicture 404.pngThree Drunk Monkeys, Sydney is promoting the premiere of its advertising-inspired comedy-drama, :30 Seconds, with a multi-layered campaign, breaking on 22 August.

:30 Seconds, the highly anticipated six-part series created and written by Three Drunk Monkeys executive creative directors Justin Drape and Scott Nowell and Prodigy Films director Tim Bullock, will premiere on The Comedy Channel on Monday 7 September at 8.30pm. The series - which has the odd mention of Campaign Brief and the annual CB Agency Creativity/Billings Index (AKA the Hot+Cold Chart) was produced by Andrew Denton's production company, Zapruder's Other Films, exclusively for Foxtel.

The campaign consists of online, print and outdoor executions, as well as 90-second, 60-second and 30-second TV spots, which will air online and on Foxtel. The spots are "vox pop" style clips starring some of the show's cast in character, showing viewers what to expect from :30 Seconds.

An 18-minute Behind the Scenes video, featuring interviews with the cast, writers, director and executive director Andrew Denton, will air on Foxtel and online.

VIEW THE BARBARA SPOT
VIEW THE MARION SPOT
VIEW THE McBANEY SPOT
VIEW THE SUMO SPOT
VIEW THE BROOKER SPOT
VIEW THE MARTIN SPOT
Barbara_30s.jpgMcBaney_30s.jpgPicture 401.pngTaking their cue from the scenarios portrayed in the series, the print and outdoor executions feature humorous but realistic lines such as "Launching an ad campaign is like playing darts blindfolded. And each dart costs around 500 grand" (spoken by the client) and "Yes, we used a 14-year-old girl in a cosmetics ad. But she can use the money for education" (the copywriter).

Executive director Andrew Denton said: "A series of ads about an advertising agency created by the advertising agency that created the advertising agency the ads are about? This time, the Three Drunk Monkeys have gone too far..."

TVCs: Written & directed by Justin Drape, Scott Nowell
PRODUCTION: Theirry Bled, Graeme Robertson, Thea Carone, Ben Gregg and Trent Beattie (Milko)

BEHIND THE SCENES PRODUCTION
Theirry Bled, Graeme Robertson, Matt Heck, Thea Carone, Ben Gregg and Trent Beattie (Milko); Daniam de Boos-Smith (Sound Planet Sydney); Simon Kane (SongZu); James Hackett (Hackett Films)

PRINT & OUTDOOR
CREATIVE: Justin Drape, Scott Nowell, Noah Regan, Matt Heck, Damian Fitzgerald, Stephen Justice, Michael Hughes
PHOTOGRAPHY: Mark Rogers
PRODUCTION: Tom Harrison

CONTENT MANAGEMENT: Mark Green, Leigh Morrison, Daniel Deutsch
CLIENTS: THE COMEDY CHANNEL - Anthony Warrington, Alex Ristevski, Sarah Minogue

15 Comments

Paul said:

That's really bloody funny! I don't know if I could sit through a whole episode, remind me too much of work!!

Suit is bang on.

Andrew said:

why's it on The Comedy Channel?

Anonymous said:

Great cast.

Jay said:

oh my god...i'm Sumo!

Jacqui said:

Don't forget to include a sex scene on the boardroom table, c'mon we've all done it.

Rob said:


Great cast and it looks like it might be good. I only hope they keep it subtle ...

The blonde Account "Services" twit is representative of two thirds of the girls working in the Australian ad scene, where substance comes only in powder form - and she got the job because:
a) their Daddy is a client or senior adman
b) they went to the right school
c) they flirted and giggled their way through the interview with an aging, over 40s boss.
d) all of the above

If she were a bloke, it'd be all of the same reasons except for c) - where you'd replace it with "they joked their way through some matey school and football stories during the interview".

Anonymous said:

Can't wait!!!!!

Brian said:

The blonde Account "Services" twit is representative of two thirds of the girls working in the Australian ad scene, where substance comes only in powder form - and she got the job because:

c) they flirted and giggled their way through the interview with an aging, over 40s boss

AMEN!

Paul said:

I agree Rob, great cast and pretext, just hope there's no 'awkward silence' 'wink wink' 'nudge nudge' moments at the end of every joke - seems to be something that every Australian 'comedy' director does, reminds me of American TV from the 50's.

Aside from that I think I love it already.

Anonymous said:

And powder. There needs to be a bit of powder included somewhere.

Pam said:

Agreed Rob - anyone who's aware of a group of female employees at a large agency will have to agree with c) they flirted and giggled their way through the interview with an aging, over 40s boss.... a recipe for sexism and sexual exploitation in the workplace if ever there was one.

Anonymous said:

Looks funny as. Great cast, but hopefully there's also a bunch of relative unkowns in it. I'm sick of seeing the cast of Underbelly in everything.

Anonymous said:

well done monkeys

I don't get it said:

Carl Williams is starring in this? I thought he was in jail?

Anonymous said:

Carl looks exactly like 1 creative director and 3 art clones I know.

Bloody funny, good job guys.

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